DMS019: How Often Should you be Posting on Social Media
Digital Marketing Success
This week’s key takeaway: How often should you be posting on social media? - with Ben Fewtrell Episode intro: It’s one heck of a tightrope to walk… just how do you find the balance? There is no one-size-fits-all solution, but there are certainly some good guidelines to keep you on track. One thing’s for sure, organic reach is getting more and more difficult, so it’s even more critical to understand the nuances of your social-media output. Don’t be intimidated by that content calendar! I’ve got some great tips to help you put it together and drive the...
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DMS018: How long does it take to see results?
Digital Marketing Success
This week’s key takeaway: How long does it take to see results? - with Ben Fewtrell Episode intro: Have you ever been frustrated with a marketing campaign? I think most of us have at some point! One of the biggest challenges is knowing the right time to change or cancel a campaign. How long should you wait before looking at that conversion rate and making a decision? I can give you the benefit of my experience here. I’ve done it the right way and I’ve certainly done it the wrong way. Thankfully, these days, there are lots of great metrics available to track your progress…...
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DMS017: How to decide which social media platforms are right for your business
Digital Marketing Success
This week’s key takeaway: How to decide which social media platforms are right for your business - with Ben Fewtrell Episode intro: Finding the right social media platform can be an absolute minefield! Each platform has its own unique features, but there are also common themes you need to understand too. The first thing you have to do is put the platforms aside and map out your marketing/sales objectives. Once you’ve laid the foundations, what do you do next? Listen to the show and I’ll tell you! In this week’s episode you will learn: How to understand your...
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DMS016: How often do I need to publish Blog Posts or create new content?
Digital Marketing Success
This week’s key takeaway: How often do I need to publish blog posts or create new content? - with Ben Fewtrell Episode intro: This is a question that a lot of people ask me. #Spoileralert: there is no one-size-fits all solution. It depends on your line of work, your audience, your goals and your budget. However, there are certain do’s and don’ts that you really ought to know. By the end of this episode, I guarantee you will not be overwhelmed by the prospect of sharing content, and you’ll be able to make your own mind up about how often you should do it. In this...
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DMS015: 7 Tools to make your life easier
Digital Marketing Success
This week’s key takeaway: 7 tools to make your life easier - with Ben Fewtrell Episode intro: There are a multitude of tools you can use to help you get on top of your business. In this episode, Ben will guide you through his favourites. Rest assured: you don’t need to be a tech ninja to use any of them, and they’re efficient enough to not take up too much of your time. Whether you’re a busy business leader or a junior marketing assistant, these tools are absolutely invaluable; and the good news is… they’re absolutely free! In this week’s episode you will...
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DMS014: How to research what is working for your competitors
Digital Marketing Success
This week’s key takeaway: How to research what is working for your competitors - with Ben Fewtrell Episode intro: If you want to succeed in business, you can’t operate in a vacuum. You’ve got to pay attention to your competitors in the marketplace and understand what’s working for them. Don’t be scared. No one is suggesting you should copy everything from your competitors, but there are lots of little things you can do to track competitor activity and draw inspiration from it. By the end of this episode, Ben will tell you how he does it. In this week’s episode...
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DMS013: The Power of Video
Digital Marketing Success
This week’s key takeaway: The power of video - with Ben Fewtrell Episode intro: Video transforms the way you interact with audiences. Did you know that 85% of businesses use video as a marketing tool? The importance of video to social-media algorithms cannot be overstated. EVERY digital-marketing plan should include video. If you’re not making video content, now’s the time to start! Even if you are making video content, there are a multitude of tips from Ben that will help you drive leads and make sales. In this week’s episode you will learn: How video can...
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DMS012: Mastering the Blogosphere
Digital Marketing Success
This week’s key takeaway: Mastering the Blogosphere - with Ben Fewtrell Episode intro: Some people think blogging peaked in the early 2000s but they are WRONG! This is one of the most powerful and cost-effective marketing tools you can use. And don’t be thinking your business is different and doesn't need a blog, or that what you're doing isn't interesting enough to blog about... because it most certainly does. Every business can benefit from a blog, but maybe you haven’t found the right strategy yet? By the end of this episode, Ben will have given you all the tools you...
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DMS011: Unleashing the Power of Lead Nurturing in Digital Marketing
Digital Marketing Success
This week’s key takeaway: Unleashing the power of lead nurturing in Digital Marketing - with Ben Fewtrell Episode intro: Lead nurturing is a vital part of your digital marketing strategy, but we’ve got some great news: it’s actually quite easy to do. In fact, this very podcast is a lead nurturing strategy. Put in simple terms, lead nurturing is the reinforcement of your message. But how do you do it? Where do you do it? And how often? All will be revealed by Ben… In this week’s episode you will learn: How lead nurturing can increase conversion rates The KLT...
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DMS010: How much does Digital Marketing cost?
Digital Marketing Success
This week’s key takeaway: How much does Digital Marketing cost? - with Ben Fewtrell Episode intro: #Spoiler alert - cost per lead/sale is a much better way to understand this concept. Even though it is the title of this episode, Ben thinks it is the wrong question! The right question here is “How much can I make?” Listen up for some of Ben’s top tips, and for the inside track on some of the areas of digital marketing you might not have thought about. As well as how to do it, you will find out how best to measure it afterwards. Remember: you can’t manage...
info_outlineThis week’s key takeaway:
Should my business be on social media? - with Ben Fewtrell
Episode intro:
I think you can guess my answer to this question. Did you know that 20.5 million Australians are active users of social media? That’s a whopping 80% of the population! What’s more, they’re accessing it for 1hr and 48 minutes on average, every day. This is a seriously captive audience, but what intent do they have? Which platforms are they using? And how do you find your target market?
Listen to the show to get the answers. You don’t want to be on social media just for the sake of it - you want to be there because it helps you grow your business. In this episode, I’ll show you how.
In this week’s episode you will learn:
-Why you shouldn’t be on every social media platform
-The best ROIs on social media
-The difference between buying and opting in
-Why YouTube should count as social media in your online marketing strategy
-The popularity of each of the man social media channels, ranked
-The importance of content syndication
-How long people spend on social media
-How to increase awareness via social media
-Why Richard Branson and Elon Musk are good examples to follow
-How to build your industry authority on social media
-How social media links to SEO
Show links:
** Check out Ben’s digital marketing services: https://www.digitlc.com.au/
** Join our facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork