Digital Marketing Success
Welcome to the digital marketing success podcast. We are here to answer any questions you have about your business or share some of the challenges you're facing with your digital marketing. Most of all, we love to help business owners build their businesses! Our Digital Marketing Success podcast will give you information to help you grow your business!
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DMS019: How Often Should you be Posting on Social Media
08/24/2023
DMS019: How Often Should you be Posting on Social Media
This week’s key takeaway: How often should you be posting on social media? - with Ben Fewtrell Episode intro: It’s one heck of a tightrope to walk… just how do you find the balance? There is no one-size-fits-all solution, but there are certainly some good guidelines to keep you on track. One thing’s for sure, organic reach is getting more and more difficult, so it’s even more critical to understand the nuances of your social-media output. Don’t be intimidated by that content calendar! I’ve got some great tips to help you put it together and drive the traffic/conversions you need for your business. In this week’s episode you will learn: The importance of consistency How to research your audience to help you tailor your posting frequency The posting etiquette of different social platforms How far should you plan your posting in advance? How AI can help you produce great content How to monitor your social engagement The amount of feedback you need to tailor your content How to use A/B testing effectively ‘Operant conditioning’ explained Show links: Need expert advice on your digital marketing? Go to Join our Facebook group here:
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DMS018: How long does it take to see results?
08/17/2023
DMS018: How long does it take to see results?
This week’s key takeaway: How long does it take to see results? - with Ben Fewtrell Episode intro: Have you ever been frustrated with a marketing campaign? I think most of us have at some point! One of the biggest challenges is knowing the right time to change or cancel a campaign. How long should you wait before looking at that conversion rate and making a decision? I can give you the benefit of my experience here. I’ve done it the right way and I’ve certainly done it the wrong way. Thankfully, these days, there are lots of great metrics available to track your progress… and now I’m going to tell you when you should use them. In this week’s episode you will learn: How to measure the effectiveness of SEO Competition in SEO PPC advertising Social media marketing How long to wait for Facebook groups to catch fire How to play content marketing How to become an authority in your industry The power of case studies Strategic nurturing Influencer marketing Affiliate marketing Show links: Need expert advice on your digital marketing? Go to Join our Facebook group and get your free Ebook, ‘17 ways to generate leads’ on Facebook:
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DMS017: How to decide which social media platforms are right for your business
08/10/2023
DMS017: How to decide which social media platforms are right for your business
This week’s key takeaway: How to decide which social media platforms are right for your business - with Ben Fewtrell Episode intro: Finding the right social media platform can be an absolute minefield! Each platform has its own unique features, but there are also common themes you need to understand too. The first thing you have to do is put the platforms aside and map out your marketing/sales objectives. Once you’ve laid the foundations, what do you do next? Listen to the show and I’ll tell you! In this week’s episode you will learn: How to understand your target audience How to assess your business needs The myth of ‘subscribers’ How to find the right internal strategy Is duplicate content a good idea? How to monitor results effectively How to attain ‘social proof’ Why follower numbers are not the only measure of popularity/trust The importance of consistency The common traps to avoid Show links: Need expert advice on your digital marketing? Go to Join our Facebook group and get your free Ebook, ‘17 ways to generate leads’ on Facebook:
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DMS016: How often do I need to publish Blog Posts or create new content?
08/03/2023
DMS016: How often do I need to publish Blog Posts or create new content?
This week’s key takeaway: How often do I need to publish blog posts or create new content? - with Ben Fewtrell Episode intro: This is a question that a lot of people ask me. #Spoileralert: there is no one-size-fits all solution. It depends on your line of work, your audience, your goals and your budget. However, there are certain do’s and don’ts that you really ought to know. By the end of this episode, I guarantee you will not be overwhelmed by the prospect of sharing content, and you’ll be able to make your own mind up about how often you should do it. In this week’s episode you will learn: The importance of being consistent Why you should follow the lead of McDonalds When you need to outsource The easiest content to make and share The usual frequency of different types of content Essential info about SEO The definition of ‘helpful content’ Why Google likes video Show links: Need expert advice on your digital marketing? Go to Join our Facebook group and get your free Ebook, ‘17 ways to generate leads’ on Facebook:
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DMS015: 7 Tools to make your life easier
07/27/2023
DMS015: 7 Tools to make your life easier
This week’s key takeaway: 7 tools to make your life easier - with Ben Fewtrell Episode intro: There are a multitude of tools you can use to help you get on top of your business. In this episode, Ben will guide you through his favourites. Rest assured: you don’t need to be a tech ninja to use any of them, and they’re efficient enough to not take up too much of your time. Whether you’re a busy business leader or a junior marketing assistant, these tools are absolutely invaluable; and the good news is… they’re absolutely free! In this week’s episode you will learn: How to gain customer insights How to easily generate graphics How to utilise Google Analytics How to monitor the traffic on your website How to keep track of trends in your industry How to use AI search tools How to monitor the effectiveness of your social media channels How to do A/B testing How to manage projects and workflow Show links: Need expert advice on your digital marketing? Go to Join our Facebook group:
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DMS014: How to research what is working for your competitors
07/20/2023
DMS014: How to research what is working for your competitors
This week’s key takeaway: How to research what is working for your competitors - with Ben Fewtrell Episode intro: If you want to succeed in business, you can’t operate in a vacuum. You’ve got to pay attention to your competitors in the marketplace and understand what’s working for them. Don’t be scared. No one is suggesting you should copy everything from your competitors, but there are lots of little things you can do to track competitor activity and draw inspiration from it. By the end of this episode, Ben will tell you how he does it. In this week’s episode you will learn: The difference between leveraging and copying How to list your competitors Why joint ventures are a good idea How to track competitor social media How to utilise google's keyword planner How to track competitor PPC ads Why you should engage with competitor content Facebook tracking pixels explained Show links: Need expert advice on your digital marketing? Go to Join our Facebook group:
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DMS013: The Power of Video
07/13/2023
DMS013: The Power of Video
This week’s key takeaway: The power of video - with Ben Fewtrell Episode intro: Video transforms the way you interact with audiences. Did you know that 85% of businesses use video as a marketing tool? The importance of video to social-media algorithms cannot be overstated. EVERY digital-marketing plan should include video. If you’re not making video content, now’s the time to start! Even if you are making video content, there are a multitude of tips from Ben that will help you drive leads and make sales. In this week’s episode you will learn: How video can increase conversion rates on your landing page The optimum video quality How the social media platforms are favouring video Why audio quality is the most important factor for your video How you can make effective video content without being in front of the camera Jump-cutting explained How to prepare customer videos Is it worth using a DSLR and a videographer? How to repurpose your video as other content How to incorporate video into the sales process Show links: Need expert advice on your digital marketing? Go to Ben’s recommended website: Join our Facebook group:
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DMS012: Mastering the Blogosphere
07/06/2023
DMS012: Mastering the Blogosphere
This week’s key takeaway: Mastering the Blogosphere - with Ben Fewtrell Episode intro: Some people think blogging peaked in the early 2000s but they are WRONG! This is one of the most powerful and cost-effective marketing tools you can use. And don’t be thinking your business is different and doesn't need a blog, or that what you're doing isn't interesting enough to blog about... because it most certainly does. Every business can benefit from a blog, but maybe you haven’t found the right strategy yet? By the end of this episode, Ben will have given you all the tools you need to write and promote a blog that drives leads and sales for your business. In this week’s episode you will learn: The system to find the right blog titles How blog posts are fundamental to lead nurturing How blog posts can deliver massive amounts of organic traffic Why blogs can be better value for money than Google Ads The power of guest blogging How a blog can open the door for public engagements Why it’s worth going the extra mile to ensure spelling and messaging is correct How search-engine keywords can be incorporated into your blog How detailed you need to be The importance of a content calendar How to turn an interview transcription into a blog article How to use other people’s blogs to improve yours How to split up a blog into ‘scannable’ chunks Show links: Need expert advice on your digital marketing? Go to Understand the keywords you need to add to your blog with: Join our Facebook group:
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DMS011: Unleashing the Power of Lead Nurturing in Digital Marketing
06/29/2023
DMS011: Unleashing the Power of Lead Nurturing in Digital Marketing
This week’s key takeaway: Unleashing the power of lead nurturing in Digital Marketing - with Ben Fewtrell Episode intro: Lead nurturing is a vital part of your digital marketing strategy, but we’ve got some great news: it’s actually quite easy to do. In fact, this very podcast is a lead nurturing strategy. Put in simple terms, lead nurturing is the reinforcement of your message. But how do you do it? Where do you do it? And how often? All will be revealed by Ben… In this week’s episode you will learn: How lead nurturing can increase conversion rates The KLT formula How to build your legion of raving fans Why you shouldn’t repeat the hard sell How to create buyer personas How to personalise your content Understanding the ‘motivating trigger’ How to make lead nurturing scalable with automation How to share content across multiple channels What is the right amount of communication? Show links: Need expert advice on your digital marketing? Go to Ben Heath’s YouTube channel: Join our Facebook group:
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DMS010: How much does Digital Marketing cost?
06/22/2023
DMS010: How much does Digital Marketing cost?
This week’s key takeaway: How much does Digital Marketing cost? - with Ben Fewtrell Episode intro: #Spoiler alert - cost per lead/sale is a much better way to understand this concept. Even though it is the title of this episode, Ben thinks it is the wrong question! The right question here is “How much can I make?” Listen up for some of Ben’s top tips, and for the inside track on some of the areas of digital marketing you might not have thought about. As well as how to do it, you will find out how best to measure it afterwards. Remember: you can’t manage what you can’t measure! By the end of this episode, you’ll be confident you can measure all of the essentials. In this week’s episode you will learn: The formula for calculating how much you should spend ROAS explained How gross profit comes into it ‘Lifetime value’ explained The other business expenses that should be apportioned to marketing spend How to determine a lead Why you should be careful of cheap leads The relative value of leads from google V facebook How to do effective A/B testing Why conversation rate is more important than a base budget Show links: Need expert advice on your digital marketing? Go to Join our Facebook group:
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DMSN009: How to Generate Leads and Sales on Facebook in 2022
06/08/2022
DMSN009: How to Generate Leads and Sales on Facebook in 2022
This week’s key takeaway: How to generate leads and sales on Facebook in 2022 - with Ben Fewtrell Episode intro: This is a bit of a hot topic, and so many people struggle with it… I know I certainly did in the beginning. It took me a lot of time and money before I started getting results, but here’s the good news: I’m going to tell you all of the important lessons I learnt along the way, and you don’t have to spend anywhere the amount of time and money as I did! Did you know the average Facebook user clicks on 12 ads per month? While it’s certainly true that Facebook users don’t use the platform with the intent to buy, there is still a very captive marketplace that you would be a fool not to engage with. Listen to the show to find out how. In this week’s episode you will learn: -Why it’s so difficult to generate leads on Facebook -How to understand people’s intent on Facebook -The definition of ‘interruption marketing’ -How to grab people’s attention who don’t have buying intent -How to target people specifically -Why you should post links directly to your landing page -The power of pre-recorded video -The benefits of starting your own Facebook group -How Facebook events can help you -What a Facebook lead ad is -How much you should spend on Facebook ads -Is it worth paying for ‘boost post’? Show links: ** Get Ben’s free Facebook guide at: https://www.digitlc.com.au/facebookguide ** Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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DMSN008: Should my Business be on Social Media?
06/01/2022
DMSN008: Should my Business be on Social Media?
This week’s key takeaway: Should my business be on social media? - with Ben Fewtrell Episode intro: I think you can guess my answer to this question. Did you know that 20.5 million Australians are active users of social media? That’s a whopping 80% of the population! What’s more, they’re accessing it for 1hr and 48 minutes on average, every day. This is a seriously captive audience, but what intent do they have? Which platforms are they using? And how do you find your target market? Listen to the show to get the answers. You don’t want to be on social media just for the sake of it - you want to be there because it helps you grow your business. In this episode, I’ll show you how. In this week’s episode you will learn: -Why you shouldn’t be on every social media platform -The best ROIs on social media -The difference between buying and opting in -Why YouTube should count as social media in your online marketing strategy -The popularity of each of the man social media channels, ranked -The importance of content syndication -How long people spend on social media -How to increase awareness via social media -Why Richard Branson and Elon Musk are good examples to follow -How to build your industry authority on social media -How social media links to SEO Show links: ** Check out Ben’s digital marketing services: https://www.digitlc.com.au/ ** Join our facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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DMSN007: The best types of Facebook Posts for your Business
05/18/2022
DMSN007: The best types of Facebook Posts for your Business
This week’s key takeaway: The best types of Facebook posts for your business - with Ben Fewtrell Episode intro: So many people struggle with this! There’s a lot of choice of things to post and a lot of advice on how to do it, so it can be quite an overwhelming process. I’ll help guide you through the basics. By the end of it, you’ll know how to manage your Facebook content plan, and how to execute it with the minimum of fuss. In this week’s episode you will learn: -Why blog posts are still relevant -Why video is better for engagement than photos -Videos you can create if you’re struggling for ideas -How to use Facebook ads to maximise the reach of your content -The power of using other people’s content -How to utilise Facebook Live -Inspirational quotes - are they still popular? -Organic reach Vs paid-for campaigns -Why you should create a Facebook Page that isn’t your own company Show links: ** Check out Ben’s free guide to Facebook marketing: https://www.digitlc.com.au/facebookguide ** Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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DMSN006: Is Email Marketing still effective in 2022?
05/11/2022
DMSN006: Is Email Marketing still effective in 2022?
This week’s key takeaway: Is email marketing still effective in 2022? - with Ben Fewtrell Episode intro: It’s a hot topic for sure. Just think of how many emails we delete every day from companies who we don’t want to hear from… is their email marketing still effective in 2022? Probably not, but that doesn’t mean you can’t do better. Don’t be put off by the recent changes from Apple that have made it harder to measure open rates - I find the ROI on email marketing is still higher than most other methods. In this week’s episode you will learn: -How to make your emails attention-grabbing -How to use pixels to tailor the email content for your leads -How to segment your email lists -Why you should clean your database regularly -The benefits of ‘drip’ email campaigns -How to increase your email engagement -The power of customer reviews in email marketing -How to bring reality TV to people’s inboxes -How to use CTA buttons effectively in your emails -How to utilise AI for your email output -Why paying a subscription for some email automation software is normally worth it Show links: ** Jasper - a tool to help you write better marketing copy: https://www.jasper.ai/ ** Keap (formerly Infusionsoft) - the email segmentation tool that Ben uses: https://keap.com/ ** Join our facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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DMSN005: How often do I need to post on Social Media?
05/04/2022
DMSN005: How often do I need to post on Social Media?
This week’s key takeaway: How often do I need to post on social media? - with Ben Fewtrell Episode intro: This is a very common question. Each platform has its own algorithm and general etiquette. It’s very easy to overdo it, which can not only annoy your followers, but perhaps more importantly, it can make the algorithms mark you down. *Spoiler alert* There is one simple answer to this question which goes something like “as often as you can consistently post quality content”. But how do you define this, and how do you make sure you stay on the right side of the algorithms? Listen to the show and I’ll tell you! In this week’s episode you will learn: -How facebook has changed over the years -How to weed through the contradictions in engagement data -The bare minimum you should post -The reasons why people unfollow pages -The average age of users on different platforms -Why you can get away with posting more regularly on TikTok and Twitter -How to use Twitter hashtags to get your message out there -Pinterest explained -Why posts can be easier to find on Instagram -Why ‘real’ interaction is so important on Linkedin -Why YouTube is an under-rated part of the marketing mix -How to utilise blog articles Show links: ** Join our facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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DMSN004: How long should it take to see results?
04/27/2022
DMSN004: How long should it take to see results?
This week’s key takeaway: How long should it take to see results? - with Ben Fewtrell Episode intro: I get asked this a lot. The very short answer is: longer than you expect! An important thing to consider is whether or not your prospective customers are already looking for your solution. First, I’ll go through the difference between interruption marketing and solution marketing. Then I’ll go through the common methods of digital marketing in these two areas. And then once we understand that, I will go into more detail about how to measure your marketing KPIs. In this week’s episode you will learn: -Interruption marketing and solution marketing -Which parts of the marketing mix offer the quickest results -Different types of digital marketing campaigns -How to get leads really quickly -The delay between someone becoming a lead magnet and becoming a customer -The information you should ask for when signing people up for a mailing list -How to measure buying intent and retarget accordingly -The importance of optimising for SEO in the long term -Why ‘long tail’ search terms convert better -How best to maintain your content marketing campaigns -How to avoid ‘content for the sake of content’ -How I use the Digital Marketing Success Network to execute the above -Why social media marketing is slower than other forms Show links: ** https://www.digitlc.com.au/facebookguide ** Join our facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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DMSN003: How to Create an Effective Call to Action
04/20/2022
DMSN003: How to Create an Effective Call to Action
This week’s key takeaway: How to create an effective call to action - with Ben Fewtrell Episode intro: Without a call to action, your marketing efforts are basically worthless. I see too much marketing that is all about getting someone’s attention… but what do they do next? People use emotion more than logic when they make buying decisions, so it’s important to sum up your marketing offering with something that stimulates emotion. Just adding more words doesn’t cut it - they have to have a purpose. Listen to this week’s pod for my 5 key call-to-action tips, and some real-life examples of CTAs that get the job done. In this week’s episode you will learn: -“Now buyers” explained -How to identify your different types of lead -The three different action points you need -How to use analytics to maximise your conversion -Why email marketing is still a vital tool -Should CTAs only be at the end? -Facebook page CTAs -The power of command verbs -Why putting CTAs in the first person is a good idea -How to create FOMO -How to incorporate choice into CTAs -Are you using the right colours for your buttons? -A/B testing explained Show links: ** http://www.freshbooks.com ** Join our facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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DMSN002: 5 Ways to Improve your Website
04/13/2022
DMSN002: 5 Ways to Improve your Website
This week’s key takeaway: 5 Ways to improve your marketing - with Ben Fewtrell Episode intro: Things have really moved on from the days when I built my first website 20 years ago. None of us really thought about how to turn visitors into leads and leads into sales… all I did was give a web developer my brochure and said "off ya go"! I’m amazed at how many sites I see these days that are basically no better than the paper brochures of yesteryear. Believe you me, there are some very basic things that ANYONE can do to bring their website up to standard. In this episode I’m going to go through 5 of them, and trust me, by the end of the episode you’ll have enough actionable info to get going right away. In this week’s episode you will learn: -How to optimise your homepage for sales -The three key questions you need to answer with your homepage -How the old-fashioned ‘below the fold’ theory works for websites -Examples of amazing homepages -How to incorporate blog posts -Lead capturing explained -Why you need a CRM -How to use video to drive conversions -Why your website should show off your personality -How to build trust and grow your authority -The importance of an FAQ page -Should you use live chats or facebook messenger? Show links: ** http://www.responsinator.com ** http://www.freshbooks.com ** http://www.testimonial.to ** http://www.hubspot.com ** http://www.answerthepublic.com ** Join our facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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DMSN001: What is Digital Marketing?
04/06/2022
DMSN001: What is Digital Marketing?
This week’s key takeaway: What is Digital Marketing? - with Ben Fewtrell Episode intro: In all my years of marketing, I’ve wasted a lot of time and money on it, so I want to make sure you don’t do the same! In this episode I’m going to deconstruct the basics of digital marketing to help you prioritise which parts of the marketing mix are best for you. There are 7 pillars of the digital marketing mix as I see them: SEO, SEM, content marketing, social media marketing, PPC advertising, community marketing, and email marketing. I will give you a whistle-stop tour of each, with real-life examples of strategies that work in each area. In future there will be entire episodes on each of these pillars, but for now we'll start with a general overview to get us all going. In this week’s episode you will learn: -Hunting V farming strategies -Which aspects of the digital marketing mix should be long-term strategy or short-term strategy -Why organic search results are worth trying to get -What SEO trends you need to be keeping up with -The quickest way to get onto page one of google -Why a landing page is better than a homepage for capitalising on adverts -How to combine some of the pillars for maximum effect -The ‘sales funnel’ -Why less can be more for social media marketing -The importance of consistency in social media posting -Facebook groups V Linkedin groups Show links: ** Jab jab right hook by Gary Vaynerchuk, buy it here: ** Join our facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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DMSN000: Start Here - What you can expect form this podcast
03/30/2022
DMSN000: Start Here - What you can expect form this podcast
The DMSN Podcast Starts Here! Come join me for a taster of the new Digital Marketing Success Network podcast. I’m Ben Fewtrell, and I’m going to be here every week to share my tips on how to make digital marketing work for your business. Believe you me, I learnt the hard way. My first two years of digital marketing cost me A$80,000 and basically got me nowhere! The digital marketing agencies I used didn’t understand me and I didn’t understand them either. The result was a very expensive lesson, but it led me to advise multiple clients on how to manage their digital marketing in my capacity as a business coach. Demand was so high that I now have my own digital marketing agency, so I’m really looking forward to checking in with you each week to share what I’ve learnt along the way, and just as important: new tools and techniques that I will try out in the field. Tune into the podcast to start your own journey of digital discovery! Show links: ** Join our facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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