Value of Issue-Based Digital Campaigns with Ray Kingman Semcasting
Digital Politics with Karen Jagoda
Release Date: 05/15/2024
How Private Investigators Work with Wendy Pickering Sullivan
Digital Politics with Karen Jagoda
Wendy Pickering Sullivan, Pickering Sullivan Investigations, joins Deepak Puri, CEO of The Democracy Labs, to pull back the curtain on the job of a private investigator. While a great deal of information is available online, PIs have access to proprietary sources, hard-to-find public records, and the right people to access the right resources. Deepak and Wendy talk about: White-collar crime and fraud investigations Finding out facts about the opposition Determining what facts the opposition might discover about a candidate Need for background checks for candidates and campaign workers...
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Driving Genetic ALS and FTD Activism with Daniel Barvin End the Legacy Foundation
Digital Politics with Karen Jagoda
Daniel Barvin, Founder of the End the Legacy Foundation, is also the VP of Operations and Patient Advocacy at Coya Therapeutics. Coming from a family with a genetic predisposition to develop ALS, Daniel has brought together a community of activists who are intent on educating doctors and patients about early diagnosis and testing. This organization is also raising awareness about the need for more research and funding to cure genetic ALS and FTD. Coya Therapeutics is developing diagnostics and treatments for genetic ALS and FTD, and Daniel is bringing the voices of the patients and...
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Value of Issue-Based Digital Campaigns with Ray Kingman Semcasting
Digital Politics with Karen Jagoda
Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns. Ray and I talk about: How issue-based audiences differ from those defined by voter files and related demographic data Identifying issue-based voters Issues driving the conversation with voters in 2024...
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Local Democracy Centers Drive Community Engagement with Janice Gay Center for Common Ground
Digital Politics with Karen Jagoda
Janice Gay, Phonebank Manager at Center for Common Ground, joins Deepak Puri, CEO of The Democracy Labs, to address efforts at the local level to reach out to the BIPOC communities where voting is inconsistent. By including familiar faces in the outreach efforts of local Democracy Centers, residents are encouraged to vote, speak up, find resources, and contribute to bringing change to their communities. Deepak and Janice talk about: How community activism leads to voting Who is included in the Black Indigenous Other People of Color (BIOPC) community Building trust and encouraging repeat...
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Guidelines for Pro-Democracy Election Coverage with Brian Hansbury Media and Democracy Project
Digital Politics with Karen Jagoda
Brian Hansbury, Co-Leader of Media and Democracy Project, joins Deepak Puri, CEO of The Democracy Labs, to discuss guidelines for pro-democracy election coverage. With an open letter to American media executives, publishers, and journalists, Brian and his team are intent on expecting more from media companies in their reporting of the 2024 election. The Project is asking national and local journalists to support democracy and encourage the engagement of voters in issues with less focus on polls. Deepak and Brian talk about: The eroding trust in traditional news sources Treating...
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Fighting Unreason with Reason with Seth David Radwell American Schism
Digital Politics with Karen Jagoda
Seth David Radwell, author of American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation, which won the International Book Award for Best General Nonfiction in 2023, characterizes the forces driving the schisms in our society. With a view of the past and an analysis of what supports a healthy democracy, part of the solution, he contends, is the election system needs structural reform. There is a need for more competitive races and open primaries, focusing on issues, not just the candidates trying to be the most extreme in the primaries. We talk about: Role social...
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Advertising Opportunities on CTV and OLV for Candidates and PACs with Jess Ellis VDX.tv
Digital Politics with Karen Jagoda
Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images. We talk about: Applying advertising strategies used in the commercial sector to political outreach and persuasion Push for CTV...
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The Comstock Act of 1843 and the Anti-Abortion War with Anne-Christine Stop the Coup 2025
Digital Politics with Karen Jagoda
Anne-Christine, investigative journalist and human rights activist Stop the Coup 2025, joins Deepak Puri, CEO of The Democracy Labs, to address the anti-abortion war and threat to women's health from Project 2025, a 900-page Mandate for Leadership: The Conservative Promise from the Heritage Foundation. With references to the Comstock Act of 1843 and other state laws, this group is organizing campaigns that promote Christian nationalist values, intending to turn this country into a theocracy. Deepak and Anne-Christine talk about: How Christian Nationalists are using non-profits with...
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Targeting Voters in a Post-Cookie World with Bryan Miller Neptune Ops
Digital Politics with Karen Jagoda
Bryan Miller, President of Neptune Ops, discusses how browser companies are changing their policies regarding the use of cookies to locate specific individuals and the need for new campaign strategies to find and persuade voters online. In the post-cookie world, political consultants must consider new identifiers based on other data, surgical contextual targeting, and geo-fencing. We talk about: What replaces cookies to identify and target specific voters or groups Voting propensity, voter turnout, and when people decide how they are going to vote Finding persuadable voters How voters...
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Standing Up to Hate and Racism with Patrice O'Neil Not In Our Town
Digital Politics with Karen Jagoda
Patrice O'Neil, Founder of Not In Out Town, joins Deepak Puri, CEO of The Democracy Labs, to discuss gathering communities together to support conversations that drive understanding about fighting hate and racism. Patrice reports that screening their film Repairing the World in local gatherings has become a catalyst for people to share their stories about being harmed by hate and actions that can taken to fight racist attacks. NIOT has become a story center for communities who want to stand up together and learn from each other. Deepak and Patrice talk about: Inspiring people to take on hate...
info_outlineRay Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.
Ray and I talk about:
- How issue-based audiences differ from those defined by voter files and related demographic data
- Identifying issue-based voters
- Issues driving the conversation with voters in 2024
- Message testing and measurement in a thematic or issue-based digital campaign
- Targeting tools and digital channels to drive fundraising and persuasion
#Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy
