Trading Places: Jonah Babins with The Magic Guys
Discourse in Magic
This week, Discourse in Magic looks a little different. Instead of Jonah interviewing a guest, we’re sharing an episode where the tables were turned. Jonah recently sat down with Josh Norbido and Nick Kay—better known as The Magic Guys—on their popular Australian-based livestream and podcast. The Magic Guys actually "robbed" Jonah of the FSM Award for top Magic Podcast this year, but there are no hard feelings here. Their show is famous for its high energy, active YouTube community, and hilarious banter, making this one of the most engaging "crossover" episodes yet. In this session, Josh...
info_outline
Mastering the Perfect Sales Call
Discourse in Magic
In this episode, Jonah Babins breaks down a critical mistake magicians make when a lead finally lands in their inbox: treating the sales call like a logistics checklist. While knowing the venue and guest count is important, a truly professional sales call does something much deeper. Jonah explores how the right questions don't just give you information—they prove your expertise and give you the exact language you need to close the gig. Whether you’re performing at high-end weddings or corporate holiday parties, the strategy remains the same: stop asking about logistics and start asking...
info_outline
Where Has Jonah Been?
Discourse in Magic
In this solo episode, Jonah Babins pulls back the curtain on the eight-month hiatus of Discourse in Magic. Since August 2025, the podcast feed has been quiet, leading many listeners to reach out and check-in. Today, Jonah is back to explain his disappearance, share a major business epiphany from his recent travels, and lay out the future of the show. The truth is, Jonah hasn’t been resting; he’s been on a whirlwind journey across the globe. From Auckland to Melbourne, and Pennsylvania to Denver, Jonah has been physically traveling to visit members of his Magic Business Mastermind. He...
info_outline
Weaponize Your Show
Discourse in Magic
In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away. Mention What You Do Onstage Audiences rarely know whether magic is your hobby or your full-time...
info_outline
Thoughts on FISM
Discourse in Magic
Thoughts on FISM: The Good, The Bad, and The Overwhelming In this solo episode of Discourse in Magic, Jonah Babins shares his raw and honest reflections on FISM 2025. From mind-blowing performances to marathon-length competitions, Jonah walks through the highs and lows of the world’s biggest and most prestigious magic convention and competition. Whether you attended or are just curious about how FISM functions, this episode offers a candid inside look. Highlights from the World Stage Jonah opens with praise for the best of the best—performers whose acts left audiences stunned. Standout...
info_outline
Jamie Allan: Building Big Magic With Authenticity
Discourse in Magic
In this episode of Discourse in Magic, Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storytelling. From growing up in a showbiz family in the UK to launching Broadway-scale productions in New York, Jamie shares the ups and downs of his journey—offering invaluable lessons about reinvention, creative resilience, and staying authentic in a world of illusions. From Red Coats to Broadway Jamie traces his early days performing in holiday parks and on cruise ships, where he learned to love the stage and reject the grind...
info_outline
The Art and Hustle of Modern Magic with Xavier Mortimer
Discourse in Magic
Jonah sits down with viral magician to trace an unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family‑Friendly Show” lists on the Las Vegas Strip and amassing billions of social‑video views. Along the way they dig into creative misfires, the treadmill of nightly shows, and why rehearsing a TikTok illusion can cost $20 K. From Gas‑Station Book to Barn‑Built Show Xavier’s origin story starts with a coincidence: his father picked up a sleight‑of‑hand booklet as a fuel‑pump freebie. Two weeks of rural...
info_outline
The Business of Fringe Magic with Luke Oseland
Discourse in Magic
In this episode, Jonah Babins is joined by rising UK magic star to explore a journey that spans from toy magic sets and teenage tinkering to sellouts and cruise ship stints. From co-creating to redefining how young magicians build their brands, Luke shares the behind-the-scenes of developing shows, finding your performance voice, and building a magic career from scratch. You’ll learn how to structure a magic show, when to take creative risks, and why sometimes the best marketing strategy is just putting on a killer show. How Luke Got Started in Magic Luke’s magic journey began like...
info_outline
Summit, AI and Where I Am
Discourse in Magic
In this week’s episode of Discourse in Magic, Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community. After a brief hiatus, Jonah shares the lessons, breakthroughs, and future plans that are shaping his approach to magic and business in 2024. The Summit Experience: Magic, Community, and Growth Jonah kicks things off by recapping the recent Mastermind Summit in Cancun, where 40 magicians gathered for a week of learning, jamming, and business breakthroughs. Unlike traditional conventions, this...
info_outline
Pioneering Corporate Magic with Bill Herz
Discourse in Magic
In this episode, Jonah Babins is joined by corporate magic legend to unpack a career that spans summer camps, corporate boardrooms, and headline features in . From his early days performing with to founding Magicorp and representing world-class talent, Bill shares the highs, the hustle, and the hilarious behind-the-scenes of building a career in corporate magic. You’ll learn what makes a magician bookable, how to navigate pricing, and why a magician’s greatest asset might be understanding the client better than they understand themselves. How Bill Got Started in Magic Like many...
info_outlineIn this solo episode, Jonah Babins pulls back the curtain on the eight-month hiatus of Discourse in Magic. Since August 2025, the podcast feed has been quiet, leading many listeners to reach out and check-in. Today, Jonah is back to explain his disappearance, share a major business epiphany from his recent travels, and lay out the future of the show.
The truth is, Jonah hasn’t been resting; he’s been on a whirlwind journey across the globe. From Auckland to Melbourne, and Pennsylvania to Denver, Jonah has been physically traveling to visit members of his Magic Business Mastermind. He shares the "insane" rule he follows: when a magician has worked with him for 18 months, he flies out to see them on his own dime. This commitment, combined with a heavy November/December gigging season, made recording high-quality episodes nearly impossible—until now.
What You’ll Learn in This Episode
The Travel Log: Why Jonah spent 30 of the first 45 days of 2026 on the road and what it’s like managing a 60-person mastermind while remaining a full-time performer.
The Australia Epiphany: How being in a completely different time zone forced Jonah to embrace asynchronous work and delegation.
Content vs. Systems: Why Jonah is moving away from the "hamster wheel" of social media content and toward lead generation that doesn't require daily manual output.
The "Easy" Question: Inspired by Tim Ferriss, Jonah asks: "What would this look like if it were easy?" and applies it to your magic bookings.
The Viral Trap: The reality of getting 3.4 million views on a Reel and why it resulted in zero inquiries and one death threat.
Lead Gen: Stop Dancing, Start Scaling
Jonah breaks down the major difference between Daily Output lead gen and Systematic lead gen:
The Content Trap: Posting 3+ times a day is a full-time job. Unless you love shooting and editing, it might not be the best use of your time as a magician.
The Evergreen Power of SEO: A single well-written blog post can rank for years, providing value long after an Instagram post has disappeared from the feed.
Automation: How tools like ads and cold email software allow you to "press play" and generate leads while you focus on your craft.
Mentions & Links
Follow Jonah on Instagram: @discourseinmagic for daily tips and reels.
The Newsletter: Join the community to get deep-dive emails several times a week.
Recommended Reading: The 4-Hour Workweek (or any works) by Tim Ferriss.
See Jonah Live: performing at the Chicago Magic Lounge (654 Club) this March.
Ready to grow your magic business the "Easy Way"? If you want to scale your business from five to six figures without dancing on Tik
Tok, DM Jonah the word "SCALE" on Instagram.