Episode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing
Release Date: 05/13/2025
Episode 68: Beyond the Chair: Trauma-Informed Care in Dentistry
Disrupting Dentistry Podcast
Beyond the Chair: Trauma-Informed Care in Dentistry Show Notes - Disrupting Dentistry Podcast Episode Description This isn't just about patient experience — it's about humanity, dignity, and creating safer, more responsive dental environments for everyone who walks through our door. In this powerful episode, Tabitha and Melissa delve into trauma-informed care, exploring why every dental professional needs to understand its impact on both patients and providers. What You'll Learn The real definition of trauma (it's not what you think) Why dental visits are perfect storms for trauma...
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Episode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing
Disrupting Dentistry Podcast
Episode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing In this enlightening episode, we delve into the fascinating world of neuromarketing with Yoli Dick, a seasoned expert with over a decade of experience at the intersection of dentistry and marketing. Discover how understanding the brain's 🧠 decision-making processes can transform your dental practice's marketing strategy from merely functional to deeply resonant and compelling. Key 🔑 Topics Discussed: How the brain processes marketing messages and makes healthcare decisions The science behind...
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Episode 66: Breaking Boundaries: Owning a Specialist Perio Practice as an OHT 🚀
Disrupting Dentistry Podcast
Special Guest Dental Disruptor: , Oral Health Therapist & Specialist In this groundbreaking episode, Tabitha sits down with Alan Timmerman, an Australian Oral Health Therapist who has shattered traditional career expectations by purchasing and running his own specialist periodontal practice. This conversation explores Alan's unconventional journey from clinical practice to business ownership and provides valuable insights for OHTs looking to expand beyond conventional roles. Key Topics Covered 🔄 From Clinician to Owner: Alan's Journey Alan's background and early career as an Oral...
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Episode 65: Stress & Your Smile: The Silent Oral Health Saboteur 😬💥
Disrupting Dentistry Podcast
This episode FINALLY exposes how stress is silently destroying your patients' mouths! 🚨 Melissa and Tabitha break through the traditional dentistry noise to reveal the science behind why stress might be the #1 oral health saboteur your patients (and YOU) aren't talking about. Key Topics Covered 🧠 The Science of Stress & The Oral Cavity (3:00-12:00) How the HPA axis is literally bathing your patients' mouths in cortisol! 💦 The SHOCKING immune suppression that's happening beneath our patient's gingiva Revolutionary research that mainstream dentistry isn't discussing Why your...
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Episode 64: STOP Normalizing Bleeding Gums: Making Diagnosing Gingivitis Sexy 🚫🩸
Disrupting Dentistry Podcast
This episode challenges the dental industry's casual approach to gingivitis and reframes bleeding gums as a severe systemic health warning that demands attention! Melissa and Tabitha reveal why making gingivitis identification compelling to patients is crucial for oral and overall health outcomes. Link to Meissa's Post mentioned in the episode: Key Topics Covered 🚨 Why Gingivitis Is More Than "Pink in the Sink" The systemic connection between gingival inflammation and elevated inflammatory markers (CRP, interleukin-6) How gingivitis serves as an early warning system for broader...
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Episode 63: Mastering Communication Skills for Dental Professionals
Disrupting Dentistry Podcast
In this episode of The Disrupting Dentistry Podcast, Melissa (USA) and Tabitha (Australia) dive into communication's critical role in improving patient outcomes. From explaining the oral-systemic connection to collaborating with medical professionals, they share actionable strategies to enhance patient engagement and drive whole-body health. You'll learn how patient-centered communication, visual aids, and interdisciplinary collaboration can transform your practice and reduce systemic inflammation. Tune in for practical tips backed by science! What You'll Learn in This Episode: ...
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Episode 62: The Heart of the Matter – Oral Health, Cardiovascular Disease & Salivary Testing
Disrupting Dentistry Podcast
In this eye-opening episode, Melissa and Tabitha dive into one of the most critical yet overlooked connections in healthcare: the link between oral health and cardiovascular disease. With heart disease remaining the #1 cause of death worldwide, they explore how chronic inflammation—particularly from periodontal pathogens—can silently drive heart attacks and strokes. They break down the Bale-Doneen Method, which challenges traditional cardiac screening by shifting the focus from cholesterol to inflammation and bacterial invasion as the true culprits of heart disease. They...
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Season 4, Episode 61: Relaunching After a Year of Change
Disrupting Dentistry Podcast
Disrupting Dentistry Podcast – Season 4, Episode 1: Relaunching After a Year of Change Hosts: Tabitha Acret & Melissa Obrotka Release Date: January 16, 2025 Show Notes: After taking a year off to adapt, reflect, and grow, the Disrupting Dentistry Podcast is back with a brand-new season! In this exciting Season 4 premiere, hosts Tabitha Acret and Melissa Obrotka, two leading experts in the world of dental hygiene, share what they've been up to in 2024 and what they're looking forward to in 2025. In this episode: Reflecting on 2024: Tabitha and...
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The one where we talk about writing a children's book
Disrupting Dentistry Podcast
Welcome to the first episode of season 4!!!! On this installment Tabitha talks to Tanya Deacon a dental hygienist in Newcastle Australia on her journey from thought to action. Here about how to take an idea and action it into a finished product! Well done Tanya!
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The One About Provocative Issues in Our Profession
Disrupting Dentistry Podcast
In true Disrupting Dentistry fashion, we are kicking off 2024 with an episode that tackles some provocative issues in dentistry head-on with repeat guest Kevin Oshani Lopez. In this episode, Melissa and Kevin discuss some trending circumstances that US dental professionals face. One particular topic they tackle is the RDH shortage and how the demand has driven up salaries. For many, this seems like a good thing, but Mel and Kevs outline how this may negatively impact the profession over time... Follow Kevin
info_outlineEpisode 67: Neuromarketing for Dental Pros: Understanding the Science Behind Effective Marketing
In this enlightening episode, we delve into the fascinating world of neuromarketing with Yoli Dick, a seasoned expert with over a decade of experience at the intersection of dentistry and marketing. Discover how understanding the brain's 🧠 decision-making processes can transform your dental practice's marketing strategy from merely functional to deeply resonant and compelling.
Key 🔑 Topics Discussed:
- How the brain processes marketing messages and makes healthcare decisions
- The science behind building trust signals into your dental brand
- Creating emotional connections that drive patient loyalty
- Practical neuromarketing techniques that dental professionals can implement immediately
- The importance of consistent brand touchpoints from website to waiting room
Highlights ✳️ from the Conversation:
- Yoli explains how emotions, not logic, drive most healthcare decisions and what this means for dental marketing
- The physiological responses that patients have to different marketing approaches and environments
- Why traditional dental marketing often fails to connect with potential patients
- Practical strategies for designing your practice around the patient's emotional journey
- How to train your team to become authentic brand ambassadors
About Our Guest: Yoli Dick helps dental professionals and healthcare providers build brands that feel as good as they perform. She creates purposeful, emotionally intelligent marketing that genuinely connects with patients by blending deep industry knowledge with neuroscience-driven strategy. Through her consulting and training programs, Yoli empowers dental teams to communicate clearly, connect authentically, and grow their practices with heart and purpose.
Connect with Yoli: 📥 Subscribe to Yoli's Blog
- 🌐 Yoli Dick Marketing Services | Neuroscience Marketing Strategies
- 📲 LinkedIn: https://www.linkedin.com/in/yolidick
- 📲 Instagram: Yoli Dick | Human-Centered Marketing (@yolidickneurosciencemarketer) • Instagram photos and videos
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