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Unleash Creative Distribution Solutions by Using AI Technologies with Nick Pericle, ProfitOptics

Distribution Talk

Release Date: 04/30/2025

Acquisitions, Influencers & Riding the Wave of Innovation with Matthew James, Purity Life Health Products, LP show art Acquisitions, Influencers & Riding the Wave of Innovation with Matthew James, Purity Life Health Products, LP

Distribution Talk

What do distributors of wellness products and, say, industrial fasteners have in common? More than you think. While the inventory and customer bases differ, the lessons learned in their respective trenches are universal.  Matthew James, president and CEO of in Canada, agrees. He just closed on a major acquisition 13 years in the making and has advice for anyone navigating a complicated integration process. Jason caught up with Matthew to find out how he and his team are managing employee expectations, continuing to foster innovation, and planning for the future. CONNECT WITH JASON ...

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Hustle, Blessings and Rock & Roll: Creating Opportunity Through Relationships with Monty Clayton show art Hustle, Blessings and Rock & Roll: Creating Opportunity Through Relationships with Monty Clayton

Distribution Talk

If you’re in the distribution business, you’re in the business of creating opportunities. Charles “Monty” Clayton is a classic example of that adage. He has played a significant role in shaping the southwest’s fastener industry since the late-80s. Now, Monty is enjoying a third act fueled by the connections he’s embraced along the way. Jason finally caught up with Monty to discuss his legendary career and the art of always putting yourself in a position to say “yes!”  CONNECT WITH JASON CONNECT WITH MONTY *** For full show notes and services visit: Distribution...

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Mastering the Exit: How to Sell Your Distribution Business with Marshall Jones, The Distribution Team show art Mastering the Exit: How to Sell Your Distribution Business with Marshall Jones, The Distribution Team

Distribution Talk

If you’ve ever daydreamed about selling your distribution business, this episode is for you. If not, bookmark it for future reference. The fundamentals of a successful acquisition remain evergreen, beginning with the need for a knowledgeable advisor. Marshall Jones, senior advisor with , joins Jason to discuss his latest client win, a year-long transaction process that resulted in an equitable solution for all parties involved. They share practical advice on navigating the purchase journey and realistic timetables for closing a sale. They also explore complex acquisition issues related...

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A Cost-Effective Strategy for Implementing Your First Warehouse Management System: Revisiting Casey Winans of Fullstride show art A Cost-Effective Strategy for Implementing Your First Warehouse Management System: Revisiting Casey Winans of Fullstride

Distribution Talk

Choosing the right warehouse management system (WMS) system can simplify your warehouse operations, bolster staff performance and morale, and improve your bottom line. But, before you sign on the dotted line, have you given serious (and honest) thought to how your growing pains might manifest in that pricey new platform?  In this revisited conversation with Casey Winans, CEO of , Jason digs into the art and science of a successful upgrade and how to perform an internal review of warehouse processes and employee engagement before making a big move. CONNECT WITH JASON CONNECT WITH CASEY ...

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Stop Being the Bottleneck and Get Ready for Growth with Chyle Edic show art Stop Being the Bottleneck and Get Ready for Growth with Chyle Edic

Distribution Talk

Could you step away from your business for a month? A week? A day? If the answer to any of those scenarios is “no,” then you’re not running a business; you’re stuck with a job. Chyle Edic, owner of , helps owners of small-to-medium-sized organizations break their micromanaging habits and shift their attention to growth and, possibly, a vacation.  Jason caught up with Chyle to discuss the operational miscues and employee issues that keep owners from realizing their company’s ultimate potential and how tools like Entrepreneur Operating System (EOS) can deliver targeted,...

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Emerging Trends in Technology to Optimize Your Warehouse Management System With Steve Shebuski, MCA Connect show art Emerging Trends in Technology to Optimize Your Warehouse Management System With Steve Shebuski, MCA Connect

Distribution Talk

The 21st century is well underway. So, why are distributors and manufacturers still using 20th-century warehouse management systems? Steve Shebuski, managing director of MCA Connect, says that an outdated WMS costs companies more than they realize.  Jason caught up with Steve to discuss insights gained from his long career in Microsoft-based warehouse solutions, as well as the benefits of a modern WMS on order management, supply sourcing, and business strategy. CONNECT WITH JASON CONNECT WITH STEVE *** For full show notes and services visit: Distribution Talk is produced by , a...

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Future-Proof Your Distribution Business with Structured Career Paths show art Future-Proof Your Distribution Business with Structured Career Paths

Distribution Talk

“Distribution has a PR problem.” Fans of Distribution Talk will recognize that quote as one of Jason Bader’s favorite industry laments. It’s more than a pithy soundbite, however. The phrase is shorthand for the talent acquisition and development issues facing most small-to-mid-sized wholesale distributors.  One answer? A tiered progression plan.  We’re revisiting this rare and insightful solo episode with Jason, where he lays out winning strategies for attracting next-generation new hires. This includes advice on creating a tiered progression plan that will energize your...

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What If CRM Was About Automation Engines Feeding You BI-Driven Insights? With Kristen Thom, White Cup show art What If CRM Was About Automation Engines Feeding You BI-Driven Insights? With Kristen Thom, White Cup

Distribution Talk

Customer Relationship Management (CRM) software companies sell a simple premise: if you can manage customer data, you can grow your business. But capitalizing on that promise is complicated, as any company struggling with CRM implementation knows.  Kristen Thom, senior vice president of customer experience for , has an easy fix for this persistent CRM pain point. She helps distributors reframe their focus, emphasizing actionable information over team micromanagement. Jason caught up with her to discuss White Cup’s powerful CRM+BI solution and the revolutionary ways that the company...

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A Timeless Truth: Why Following Up Matters, Revisiting Jessica Yurgaitis, Industrial Supply Company show art A Timeless Truth: Why Following Up Matters, Revisiting Jessica Yurgaitis, Industrial Supply Company

Distribution Talk

The past is always present at , thanks to a treasure trove of historical documents dating back to 1915. While the Utah-based company’s century+ heritage is impressive, Jessica Yurgaitis has no intention of dwelling in the dust of the organization’s bygone era, even if the history major in her loves posting those old handwritten letters and sales slips.  We’re revisiting Jason’s conversation with this fourth-generation president about balancing respect for family legacy with a desire to launch the company into a thoroughly modern future. *** CONNECT WITH JASON CONNECT WITH...

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Focus on Better Work, Not Busy Work With AI as Your Sidekick With John Long show art Focus on Better Work, Not Busy Work With AI as Your Sidekick With John Long

Distribution Talk

AI isn’t coming; it’s here, optimizing behind-the-scenes tasks like forecasting, inventory management, and CRM oversight. John Long, CEO of , says artificial intelligence is ready to take on client-facing interactions. His company has the ultimate tool for the job: Eric, an AI-powered agent.  Jason caught up with John to discuss the evolution of the company’s Thynk Agent and the cost-effective advantages it offers distributors in an increasingly competitive environment. CONNECT WITH JASON CONNECT WITH JOHN  *** For full show notes and services visit: Distribution Talk is...

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Most AI conversations revolve around the tech. That’s understandable, given its computational superiority and unlimited potential, especially when applied to distribution. Nick Pericle, Vice President of ProfitOptics, engages in more expansive discussions, complete with sessions of task-oriented, experiential learning.

Jason caught up with Nick to learn about ProfitOptics’ experiential approach to creating scalable solutions and securing employee buy-in. And, yes, the pair also discuss the amazing, adaptable AI tech driving the distribution industry’s evolution.

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CONNECT WITH NICK

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For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.   

This episode was edited by The Creative Impostor Studios.

Special thanks to our sponsors for this episode: Moblico, helping businesses do more business on mobile devices; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.