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197. CEO Who Proves Customer Feedback Is the Growth Strategy Leaders Overlook | Miika Mäkitalo

Doing Customer Experience Right‬ with Stacy Sherman

Release Date: 11/03/2025

199. Want Business Growth? Focus on the Trillion-Dollar Deaf Customer Segment show art 199. Want Business Growth? Focus on the Trillion-Dollar Deaf Customer Segment

Doing Customer Experience Right‬ with Stacy Sherman

(Episode Previously Recorded LIVE & IN-PERSON) What's it like to be your customer? What if that customer can't hear? When support systems are built only on spoken instructions and sound prompts, they fail customers immediately. This systemic barrier exists across the entire customer journey, preventing critical tasks like changing a flight itinerary or correcting a fraudulent charge. This failure generates costly, repeated struggles for help, driving up operational costs and causing the loss of a valuable customer segment. Accessible customer experience is a required business standard, not...

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198. What Fearless Leaders Know About Building Great Customer Experiences | Kristen Kavanaugh show art 198. What Fearless Leaders Know About Building Great Customer Experiences | Kristen Kavanaugh

Doing Customer Experience Right‬ with Stacy Sherman

Many leaders still believe emotions don’t belong in business. That limiting belief creates workplaces where employees stay quiet when problems appear, avoid taking ownership for customer outcomes, and follow directions even when they see flaws that will affect customers. Fear is data. It signals when people feel unprepared, unsupported, or uncertain about priorities. When leaders ignore those signals, communication erodes, decision quality declines, and customers experience preventable mistakes and service failures. In this episode of Doing CX Right®, Stacy Sherman talks with Kristen...

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197. CEO Who Proves Customer Feedback Is the Growth Strategy Leaders Overlook | Miika Mäkitalo show art 197. CEO Who Proves Customer Feedback Is the Growth Strategy Leaders Overlook | Miika Mäkitalo

Doing Customer Experience Right‬ with Stacy Sherman

Have you ever pressed one of those green or red smiley buttons in an airport, a store, or even a restroom and wondered if anyone actually looks at the results? In this episode of Doing CX Right®, Stacy Sherman talks with Miika Mäkitalo, CEO of HappyOrNot, the company behind those little feedback buttons found in airports and retail locations around the world. Together, they explore what millions of quick taps reveal about how customers really feel and what most companies miss after collecting the data. What if the frustration at a self-checkout, an empty shelf, or a dirty bathroom was worth...

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196. How To Turn Painful Customer Complaints Into Profitable Growth | Michael Nguyen show art 196. How To Turn Painful Customer Complaints Into Profitable Growth | Michael Nguyen

Doing Customer Experience Right‬ with Stacy Sherman

As companies grow and rely more on technology, they often lose the close connection they once had with customers. This “scaling paradox” creates a distance between business leaders and genuine customer feedback, while frontline teams, who interact with customers daily, are often overlooked. That disconnect makes it harder for your business to stay competitive. In this episode of Doing CX Right®, Stacy Sherman talks to Michael Nguyen, who leads Customer Intelligence at Enterpret and has held key roles at Asana and Figma, about how to turn customer complaints into opportunities for loyalty...

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195. Google’s Chief Strategist Reveals Powerful Secrets to Customer Loyalty | Neil Hoyne (Replay) show art 195. Google’s Chief Strategist Reveals Powerful Secrets to Customer Loyalty | Neil Hoyne (Replay)

Doing Customer Experience Right‬ with Stacy Sherman

Rerun Episode: Back by Popular Demand. Understanding your customers better means measuring the metrics that reveal who they are, what they value, and why they stay. In this episode of Doing CX Right, Stacy Sherman revisits her conversation with Neil Hoyne, Google’s Chief Strategist and author of Converted, who shares data-backed strategies for turning customer insights into lasting loyalty. Hoyne explains why companies shouldn’t expect commitment after a single purchase—you wouldn’t propose on the first date—and how using data to identify high-value customers and personalize...

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194. Gaining a Competitive Edge With An Experience Mindset | Tiffani Bova (Replay) show art 194. Gaining a Competitive Edge With An Experience Mindset | Tiffani Bova (Replay)

Doing Customer Experience Right‬ with Stacy Sherman

Imagine having a thriving organization where your employees are as satisfied as your customers - sounds perfect, doesn't it? In this episode, Doing CX Right host Stacy Sherman and Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce discuss the secret formula of high-performing organizations and the employee-customer experience balance. You'll learn about the "Experience Mindset," the role of tech in customer experience, the unintended consquences of employee experience and advice to professionals who are starting to build and advancing their leadership skills. ...

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193. Customer Service Week: How Top Companies Make It Year-Round | Stacy Sherman show art 193. Customer Service Week: How Top Companies Make It Year-Round | Stacy Sherman

Doing Customer Experience Right‬ with Stacy Sherman

Did you know there’s an international Customer Experience (CX) Day and Customer Service Week dedicated to celebrating the people who create great experiences? Many organizations overlook them or treat them as simple gestures but they can be powerful opportunities to unite teams, build loyalty, and strengthen company culture through meaningful, practical actions. In this episode of Doing CX Right®, Stacy Sherman shares how to turn these events into strategic drivers of year-round customer experience success. And even if you’re hearing this episode after CX Day or Customer Service...

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192. Emotion as Currency: The New ROI of Customer Experience | Stacy Sherman show art 192. Emotion as Currency: The New ROI of Customer Experience | Stacy Sherman

Doing Customer Experience Right‬ with Stacy Sherman

What if you could finally prove that emotions, not just price or product features, are the real drivers of revenue, retention, and revenue growth? Too many leaders know their teams create powerful emotional connections, yet they’re told “emotion is a soft skill” by the very people who control the budgets. That disconnect leaves organizations stuck defending their work instead of proving its true impact. In this episode, Stacy Sherman changes that conversation. She explains why legacy metrics like CSAT and NPS fall short, and how companies like translate small emotional gestures into...

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191. How to Build a Company Culture that Empowers Workers for Optimal Performance | Daniel Goleman (Replay) show art 191. How to Build a Company Culture that Empowers Workers for Optimal Performance | Daniel Goleman (Replay)

Doing Customer Experience Right‬ with Stacy Sherman

Are you facing challenges in achieving optimal team performance and creating memorable customer experiences? Do your leaders leverage emotional intelligence to cultivate a thriving work culture? Listen to this episode of Doing Customer Experience (CX) Right, where host Stacy Sherman is joined by renowned expert Daniel Goleman. Together, they explain how emotional intelligence is crucial for maintaining a positive engaging workplace and elevating customer satisfaction levels. Discover effective leadership techniques that prioritize both employee and customer well-being. Learn how to foster an...

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190. Customer Service ROI - The Numbers Behind Loyalty | Neal Topf (Replay) show art 190. Customer Service ROI - The Numbers Behind Loyalty | Neal Topf (Replay)

Doing Customer Experience Right‬ with Stacy Sherman

Are you struggling to prove the business value of your customer experience initiatives? What if you could demonstrate how service interactions directly impact revenue and loyalty? In this episode, Stacy Sherman and Neal Topf explain the mathematics of customer experience and reveal why 74% of customers switch to competitors after one challenging service interaction. Learn practical strategies for calculating customer lifetime value, optimizing service delivery costs, and creating the right balance between AI automation and human touch. Discover the innovative "Ease of Escalation" framework and...

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More Episodes

Have you ever pressed one of those green or red smiley buttons in an airport, a store, or even a restroom and wondered if anyone actually looks at the results?

In this episode of Doing CX Right®, Stacy Sherman talks with Miika Mäkitalo, CEO of HappyOrNot, the company behind those little feedback buttons found in airports and retail locations around the world. Together, they explore what millions of quick taps reveal about how customers really feel and what most companies miss after collecting the data.

What if the frustration at a self-checkout, an empty shelf, or a dirty bathroom was worth millions in lost loyalty?
What if the real problem isn’t feedback fatigue, but leadership inaction?
And what happens when teams are rewarded for listening instead of guessing?

It’s a conversation that might change the way you think about every small moment a customer decides whether to come back, refer or not!

Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.

Schedule time with Stacy here.