EP 190: Making the pivot to open an Energy Medicine practice with Anita Schill
Do It With Intention | Business & Marketing for Massage and Bodywork Therapists
Release Date: 08/06/2024
Do It With Intention | Business & Marketing for Massage and Bodywork Therapists
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In this week’s special podcast, I speak with website designer and brand coach Hannah Van Woert. Tune in to get the inside scoop on what branding is and what you should look for in a website designer BEFORE you hire them. “It’s all about communicating how your business makes people feel. That’s how I sum up branding in a nutshell.” — Hannah Van Woert This week on the Do It With Intention Podcast: How Hannah achieved creative freedom going from the more bureaucratic corporate world to working 1-on-1 with small businesses looking to improve their brand strategy. Find out how...
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In this week’s episode I answer a listener question about the “feast or famine cycle.” Tune in to find out the answer to a very common challenge in the massage and bodywork business, and get some inspirational tips on how to effectively — and consistently — market your practice. “If you’ve been concentrating on your outreach and marketing and you’re feeling good about it — you’re getting referrals, people are coming in — and you start thinking “Well, I don’t really have time or interest in marketing anymore.” Then I really encourage you to listen to the...
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In this week’s inspiring podcast I examine the obstacles many massage and bodyworkers face when performing a seemingly simple task: Asking clients to rebook an appointment without being pushy, manipulative, or obnoxious. Learn how big-hearted bodyworkers often struggle with self-promotion and assertive sales tactics, and how you don’t have to be inauthentic to build your practice with confidence. “I asked myself: “What is the one key area that every bodyworker needs to have down to have a thriving practice?” And this is the the answer to that question.” This Week on the Do It With...
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In this week’s podcast I speak with Bodywork Project student Lisa Fahay, a brand new bodyworker who tells us about her challenges and success stories. Learn how a skiing accident 30 years ago introduced Lisa to CranioSacral Therapy and how The Bodywork Project gave her the confidence to create a vision for her own practice for kids and teens. “I am speaking as Miss Independent. I can do all myself. There’s just not a reason to. The Bodywork Project is such a great road map and one thing I realized when I first looked at the syllabus — you don’t know what you don’t know. In that...
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In this week’s episode I reflect on modern marketing methods for 2025 — and whether you need to use them in your massage and bodywork business. Learn how to choose what will be helpful for massage and bodywork practices — and what to leave behind. Mark your calendars for February 4-5 for a FREE Masterclass in Marketing Your Bodywork Business in 2025. Scroll down for more information and to register! “No matter what tools you use in your marketing, your goal is to stand out, not to blend in with everyone else.” This Week on the Do It With Intention Podcast: Learn the pros and...
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Clarity is so important as you create your ideal massage or bodywork practice. In my years of coaching massage therapists on the business side of their practices, I’ve seen a lack of clarity about what you want your practice to look like hold so many wonderful practitioners back. In today’s episode, I share two critical numbers for bodyworkers. Once you get clear on these numbers, you’ll be on your way to building the practice of your dreams. “You can avoid burnout and earn even more income by paying attention to these 2 simple numbers. I want you to get clear on these and you’ll...
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On this week’s milestone podcast, we celebrate our 200th episode with former The Bodywork Project alumni and bodyworker extraordinaire, Julie Taylor. Tune in to hear Julie interview me about this exciting occasion, and learn what it’s like to spend half a decade producing a podcast for massage therapists and bodyworkers on the business side of their practices. (Spoiler: It’s terrific!) “What I’ve learned over the 5 years I’ve been doing this is that I’m starting to lean more into who I am. What does that mean? I am unapologetically Old School. I know that our industry, our work,...
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This week’s episode focuses on grounding in integrity and respecting your massage and bodywork clients when asking for rebookings. Tune in to learn how to connect with clients in a way that is genuine and authentic, and that puts both you and your clients at ease. “I know that so much of the advice you get tells you to do everything you can to upsell your clients. I’m suggesting you don’t upsell. Here’s what to try instead.” This week on the Do It With Intention Podcast: Learn how to trade aggressive sales tactics with more gentle and effective methods. And how to let people...
info_outlineIn this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business.
Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine.
If you’re considering making a pivot in your own business, you’ll love this episode!
“I think it’s important to remember the old adage ‘Don’t put all your eggs in one basket.’ Even if you’re happy where you are, there are other things in life.” —Anita Schill
This week on the Do It With Intention Podcast:
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Learn how Anita’s early nursing career led her to the study of disease prevention and promoting health in the workplace.
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And how a high level and rewarding job suddenly became unfulfilling as her interest in energy medicine intensified — and guidance arrived.
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Discover what the energy body is and how it can have a positive, non-invasive effect on so many illnesses.
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And why a bodyworker should be able to explain in a concise way what they do so potential clients understand it thoroughly.
Resources from this episode:
Initially a registered nurse, Dr. Anita Schill earned her doctorate degree from The Johns Hopkins University School of Hygiene and Public Health (now the Bloomberg School of Public Health). While her career has chiefly focused on the safety, health, and well-being of workers, her passion for yoga soon emerged. She is a registered yoga teacher at the 500-hour level (RYT 500) and certified as a yoga therapist by the International Association of Yoga Therapists (C-IAYT). Dr. Schill’s personal commitment to energy medicine inspired her to pursue her passion for the health and well-being of individuals and establish her private practice, Bliss Zone Energy Medicine, LLC.