Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.

EP 208: Answer these two questions to get more massage clients 04/15/2025

EP 207: Creating a premium client experience for your massage clients 04/01/2025

EP 206: Creating an authentic brand that reflects your values with Hannah Van Woert 03/18/2025

EP 205: When you're too overwhelmed to market your massage or bodywork business 03/04/2025

EP 204: TELL ME MORE -- Rebooking clients with ease 02/18/2025

EP 203: Setting yourself up for success with Lisa Fahay 02/04/2025

EP 203: Setting yourself up for success with Lisa Fahay In this week’s podcast I speak with Bodywork Project student Lisa Fahay, a brand new bodyworker who tells us about her challenges and success stories. Learn how a skiing accident 30 years ago introduced Lisa to CranioSacral Therapy and how The Bodywork Project gave her the confidence to create a vision for her own practice for kids and teens. “I am speaking as Miss Independent. I can do all myself. There’s just not a reason to. The Bodywork Project is such a great road map and one thing I realized when I first looked at the syllabus — you don’t know what you don’t know. In that kind of a situation I think it would be really easy to make mistakes that might be hard to recover from.” —Lisa Fahay This week on the Do It With Intention Podcast: Find out how, as massage or bodywork practitioners, we must give ourselves the same space and grace that we offer our clients. Learn how creative, big hearted people — even those just starting out — can also build successful businesses with the proper guidance. And how The Bodywork Project specializes in breaking down giant tasks into smaller, digestible morsels to help you move forward instead of experiencing analysis paralysis. Resources from this episode: Lisa Fahay has long been drawn to Craniosacral Therapy (CST). After a life-changing experience, she enrolled in Massage Therapy school in order to pursue training in the CST modality. Rigorous learning at this stage of life has been humbling and gratifying and her Craniosacral Therapy practice will combine her vast history and love of working with children in many disciplines — from art therapy, children’s yoga, and beyond. She discovered a particular love of working with tweens and teens, offering an experience of safe touch and access to a calm nervous system. A perennial creator, Lisa’s mindfulness props and toys reduce stress and enhance a sense of peace. See Lisa’s website . Contact Lisa . See Lisa’s improv group’s website . Link to Ryan Halford’s Cranio Sacral podcast . ! /episode/index/show/doitwithintention/id/34905715

EP 202: Marketing your bodywork business in 2025 01/28/2025

EP 201: Avoid burnout + earn more income with these two numbers 01/14/2025

EP 200: Should you start a podcast? Reflections on 200 episodes! 01/02/2025

EP 200: Should you start a podcast? Reflections on 200 episodes! On this week’s milestone podcast, we celebrate our 200th episode with former The Bodywork Project alumni and bodyworker extraordinaire, Julie Taylor. Tune in to hear Julie interview me about this exciting occasion, and learn what it’s like to spend half a decade producing a podcast for massage therapists and bodyworkers on the business side of their practices. (Spoiler: It’s terrific!) “What I’ve learned over the 5 years I’ve been doing this is that I’m starting to lean more into who I am. What does that mean? I am unapologetically Old School. I know that our industry, our work, is absolutely about connecting with people one on one, holding space for them, being present, being neutral, and I’m going to lean into that more. I’ve grown into comfort and confidence. This is who I am and this is what I’ve seen work over and over again.” — Mindy Totten This week on the Do It With Intention Podcast: Learn why I decided to start a podcast and maintain it on a consistent basis, and an astonishing statistic about how long the average podcast lasts. How women in particular have a hard time embracing what they’ve built and having pride in their accomplishments. Find out what “perfection paralysis” and “the first pancake” are and how to overcome them. Hint: You can’t control everything. Learn how (and why) to start a podcast, some challenges involved in producing one, and the fun parts too. Resources from this episode: Julie Taylor is a women’s health nurse practitioner (WHNP-BC), nurse herbalist, Science of Energy Flow® Foot Reflexology Practitioner, and Herbal Diplomat® whose practice, Integrative Solutions for Health, helps people take charge of their own health/healing and encourages everyone to actively engage in self-care. Julie bridges traditional healing practices with biomedical healthcare to provide a foundation for partnering with plants for health and healing. Learn more about Julie Taylor’s Equine Assisted Therapy . See her Integrative Solutions for Health website . See my past interview with Julie . ! /episode/index/show/doitwithintention/id/34437380

EP 199: How to not sound pushy when you ask for re-bookings 12/17/2024

EP 198: Reflecting abundance in your bodywork practice 12/03/2024

Presenting your authentic self in your bodywork business with Elsa Isaac 11/19/2024

EP 196: How to do what you say you're going to do in your massage business 11/05/2024

EP 195: When you're struggling to do it all on your own 10/22/2024

EP 194: BODYWORKER BUSINESS BOUNDARIES - Having integrity around your cancellation policy 10/08/2024

EP 193: BODYWORKER BUSINESS BOUNDARIES - Being grounded in your pricing 09/24/2024

EP 192: BODYWORKER BUSINESS BOUNDARIES - More thoughts on accepting tips 09/10/2024

EP 191: BODYWORKER BUSINESS BOUNDARIES - How long to wait for a client 08/27/2024

EP 190: Making the pivot to open an Energy Medicine practice with Anita Schill 08/06/2024

EP 190: Making the pivot to open an Energy Medicine practice with Anita Schill In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business. Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine. If you’re considering making a pivot in your own business, you’ll love this episode! “I think it’s important to remember the old adage ‘Don’t put all your eggs in one basket.’ Even if you’re happy where you are, there are other things in life.” —Anita Schill This week on the Do It With Intention Podcast: Learn how Anita’s early nursing career led her to the study of disease prevention and promoting health in the workplace. And how a high level and rewarding job suddenly became unfulfilling as her interest in energy medicine intensified — and guidance arrived. Discover what the energy body is and how it can have a positive, non-invasive effect on so many illnesses. And why a bodyworker should be able to explain in a concise way what they do so potential clients understand it thoroughly. Resources from this episode: Initially a registered nurse, Dr. Anita Schill earned her doctorate degree from The Johns Hopkins University School of Hygiene and Public Health (now the Bloomberg School of Public Health). While her career has chiefly focused on the safety, health, and well-being of workers, her passion for yoga soon emerged. She is a registered yoga teacher at the 500-hour level (RYT 500) and certified as a yoga therapist by the International Association of Yoga Therapists (C-IAYT). Dr. Schill’s personal commitment to energy medicine inspired her to pursue her passion for the health and well-being of individuals and establish her private practice, Bliss Zone Energy Medicine, LLC. See Anita’s website . Contact Anita . ! /episode/index/show/doitwithintention/id/32389367