EP376: James Busby – Becoming a Social Media Sensation
How to Cut It in the Hairdressing Industry
Release Date: 09/28/2025
How to Cut It in the Hairdressing Industry
British hairdressing treasure Andrew Barton returns for Part 2 as he . In this episode with Andrew, we dig into his education philosophy, how he keeps standards high, and the mindset that’s powered him from prime-time TV to today’s social-first world. Andrew lifts the lid on —his storytelling podcast born from his anti-bullying advocacy—and why purpose, service and great communication are the future of salon success. He shares candid reflections on brand, consultancy, mentoring the next generation, and the projects giving him fresh energy. Plus: a must-hear big news announcement. If...
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Celebrating 40 years in hairdressing, British icon joins Dom Lehane to share the mindset, craft and stories that shaped one of the UK’s most loved hairdressers. From his Yorkshire apprenticeship and the mantra “never accept OK,” to winning and defining a signature of healthy, shiny, glamorous hair, Andrew unpacks what lasting success behind the chair really takes. Recorded at Andrew's Brighton home, expect candid insights on confidence, education, elevating the narrative of hairdressing, and why the salon remains his true north. If you’re a hair pro or just love great hair, this is...
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Think Keratin Complex is only for straightening? Think again. Join Zoe Hyams of Keratin Complex, Tom Kimber of Rebel Beauty, and master educator Sam Pitham as they reveal how these treatments strengthen *all* hair types. For hairdressers, this is a business masterclass. Learn to leverage fast services like KC Express to fill your book, use the complete 360° system to guarantee client return, and confidently explain the science behind resurfacing damaged hair. Unlock a powerful new revenue stream and build unbreakable client loyalty with the full potential of keratin. Click the play button to...
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Erica Liburd joins the show today to explain to us hairstylists and salons on how to say yes to every client, from afro and curl to all textured hair. We unpack consultation, timing, pricing, and training that build real confidence on the floor. Erica shares the story of Texture Unravelled and why inclusive education is essential for growth, retention, and standards. Learn how to move from fear to fluency, close skill gaps across teams, and future‑proof your chair with services that welcome everyone. If you’re ready to raise your texture game, fill your books, and deliver consistent...
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In this timeless How To Cut It Classic Rerun conversation recorded and published in March 2018, Angelo Seminara—one of the world’s most celebrated hairdressers—traces his path from a childhood in Calabria, Italy, to global acclaim. Angelo reflects on early lessons learned in a local barbershop, the discipline they instilled, and the mentors who sharpened his eye and ambition. Angelo unpacks his transition from men’s to women’s hairdressing, the influences that fuel his creativity, and why community and trust sit at the heart of every great stylist‑client relationship. We revisit...
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UK hairdresser, creator and social media sensation James Busby reveals how he turned real consultations into bingeable social stories. We unpack his reinvention after two decades behind the chair, the courage to film real clients, and the posting cadence that built trust. James shares plain‑English monetisation—TikTok payouts, brand deals via his agency, pricing by deliverables—without sacrificing creative control. We also preview his next moves: street‑style vox pops, car‑meets‑hair collabs, and live workshops where he teaches viral capture frameworks. Ideal for stylists and...
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In today’s episode, Dom welcomes Brand Manager Jon Walker and educator and expert Richard Windle to the How To Cut It podcast, in partnership with , to explore the brand’s chic glow up from grunge to glam. This episode dives into Sebastian’s fearless hair artist legacy, community building, and how fashion culture meets real-life salon work. Hear practical social tips for getting your work seen, insights on hybrid, high-performance products, and the role of education, workshops, and online learning across Wella’s platforms. Learn how to tag effectively, get featured, and...
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In this final Women in Business Takeover episode, host Samantha Cusick meets Charlotte Mensah to explore creativity, leadership, and purpose. From Ghana furniture-making to salon craft, Charlotte candidly unpacks navigating race, hair politics, and today’s “everyone’s a founder” culture, plus how listening, community, and integrity can spark real industry change. She shares the highs and lessons of building a brand, the discipline behind true craftsmanship, and how cooking, home life in Ghana, and moments of deep focus quiet a “busy brain.” Expect practical wisdom for all of you...
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In the next episode of the , hosted by , we hear from the phenomenal —award-winning session stylist, educator, and advocate for in the hair industry. With boldness, humor, and insight, Lisa shares her journey of , championing , and creating space for inclusivity in hairstyling. Lisa also opens up about her struggles, from overcoming shame after professional setbacks to stepping confidently into her role as a trailblazer. Whether you’re an aspiring stylist, seasoned professional, or just curious about what makes Lisa a powerhouse in the industry, this episode is packed with inspiration and...
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In the third episode of the Women in Business Takeover, hosted by , we meet the brilliant . shares her journey of building Wildflower and Wholehearted Dublin, each founded on principles of , creativity, and work-life balance. She reveals how intuition and thoughtful innovation have shaped her success in the industry, as well as the challenges she’s overcome along the way. and discuss managing business growth, learning from mistakes, and creating spaces that feel good for both clients and staff. Whether you’re an aspiring salon entrepreneur or interested in hearing about the visionary...
info_outlineUK hairdresser, creator and social media sensation James Busby reveals how he turned real consultations into bingeable social stories. We unpack his reinvention after two decades behind the chair, the courage to film real clients, and the posting cadence that built trust. James shares plain‑English monetisation—TikTok payouts, brand deals via his agency, pricing by deliverables—without sacrificing creative control.
We also preview his next moves: street‑style vox pops, car‑meets‑hair collabs, and live workshops where he teaches viral capture frameworks. Ideal for stylists and creators wanting practical steps to grow views, revenue, and reputation. Plus, simple camera, audio, and consent tips to film confidently, and a reminder to serve the audience first while protecting brand integrity and long‑term client relationships online.
Chapters
- 04:29 James Busby's Viral Success on Social Media
- 07:36 Journey into Hairdressing
- 14:55 Owning and Running a Salon
- 17:45 Transition to Self-Employment and Social Media
- 28:43 Navigating Brand Deals
- 29:53 The Role of Authenticity in Promotions
- 31:10 Exploring New Content Formats
- 31:47 Challenges of Street Interviews
- 32:18 Balancing Hairdressing and Social Media
- 38:07 Future Aspirations and Passions
- 46:13 Content Creation Tips and Tools
- 48:36 Quickfire Questions and Final Thoughts
- 51:51 Conclusion and Takeaways
Resources from todays episode
SHAIR! UNDRGRND AT THE WATER RATS, LONDON SUNDAY NOVEMBER 9TH: LEARN MORE
CHECK OUT JAMES BUSBY’S LINKTR.EE HERE
CONNECT WITH JAMES ON TIKTOK @JAMESBUSBYHAIR
FOLLOW JAMES ON INSTAGRAM @JAMES.BUSBY_
FOLLOW JAMES ON YOUTUBE @JAMESBUSBYHAIR2828