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How to Make Storytelling Your Secret Weapon with Simon Sinek

Corporate Competitor Podcast

Release Date: 09/16/2026

How to Make Storytelling Your Secret Weapon with Simon Sinek show art How to Make Storytelling Your Secret Weapon with Simon Sinek

Corporate Competitor Podcast

Ep. 272: The Business of Storytelling hit shelves this week and Simon Sinek is here to celebrate! Join us for this special edition episode to learn: Why you should treat every story like a jigsaw puzzle Why AI can write a great story, but can't make you a better storyteller The Disneyland detail that reveals the real power of a company's origin story Why "I've heard this story..." might be the most underrated four words in storytelling Do you want to write a book? In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we're making...

info_outline Victory Cruise Lines CEO John Waggoner on Why Leaders Should Still Wash the Windows show art Victory Cruise Lines CEO John Waggoner on Why Leaders Should Still Wash the Windows

Corporate Competitor Podcast

Ep. 271: The captain was given a choice: grab a rag to help the team wash the windows or hand over the boat. He tapped his epaulettes signaling his rank, “I’m the captain.” John fired him. Why? Because the problem was never the windows. It was the belief that his title made certain jobs beneath him. Today, John Waggoner, Founder and Chairman of Victory Cruise Lines, still tells that story during employee orientation. His message is simple: if the owner will sweep the dock, carry the trash, or wash the windows, everyone should be willing to jump in. Do you want to write a book? In my new...

info_outline The Standard President and CEO Dan McMillan on how to turn disappointment into development show art The Standard President and CEO Dan McMillan on how to turn disappointment into development

Corporate Competitor Podcast

Ep. 270: Linfield basketball alum Dan McMillan shares how empowering your team to GIVE can create a ripple effect. A grieving customer once received a box of gourmet pears from his insurance company because a claims employee sensed he needed something extra. It turned out pears were his late wife’s favorite fruit. Dan, now President and CEO of The Standard, shared the story with his executive team — and today, it’s included in strategic materials shared with 30,000 salespeople around the world. On this episode, Dan joins Don Yaeger to talk about: The five words a high school coach gave...

info_outline Penske President Bud Denker on How He Turned a Dinner Table Idea Into a Presidential Executive Order show art Penske President Bud Denker on How He Turned a Dinner Table Idea Into a Presidential Executive Order

Corporate Competitor Podcast

Ep. 269: Team Penske has raced in more than 6,600 races and won 10% of them — and they're the winningest team in IndyCar history. This summer, Bud is leading the Freedom 250 Grand Prix, the first-ever IndyCar race in the nation's capital, down Pennsylvania Avenue August 22–23. In this episode, you will learn how a dinner-table idea turned into a presidential executive order and lessons in: Why "it's all in the communication" when you're building trust with people you don't lead Why effort equals results — and why Bud carries a coin with his sons to prove it How to turn a...

info_outline Wall Street Executive Mike Dorrell says: You've won the meeting when the other person talks more than you. show art Wall Street Executive Mike Dorrell says: You've won the meeting when the other person talks more than you.

Corporate Competitor Podcast

Ep. 268: Stonepeak CEO was shaped by rugby league, cricket, and growing up in a working-class farming town in Australia. Today he's built a career on Wall Street, but the personality that took him there was forged on fields where teammates and opponents alike gave each other unfiltered honesty — and expected the same in return. Want to become a better storyteller?  Pre-order Don’s new book The Business of Storytelling and become a Founding Member of The Circle of Storytellers. This is a limited experience — it ends at launch. All of these resources are yours FOR FREE the moment your...

info_outline Axon President Josh Isner on What His Mentor Bill Belichick Told Him That Still Runs His $45 Billion Company show art Axon President Josh Isner on What His Mentor Bill Belichick Told Him That Still Runs His $45 Billion Company

Corporate Competitor Podcast

Ep. 267: Harvard Golf and playing at Whisper Rock alongside Jon Rahm, Wyndham Clark, and Max Homa shaped Josh Isner's understanding of what winning really requires — and it shows in how he leads one of the most competitive companies in America. Axon is the $45 billion public safety company behind body cameras and life-saving technology protecting law enforcement and first responders across the country.  In this episode, you will learn: Why the best mentors are never assigned — and how Luke Larson, a Marine Corps officer just one year ahead of Josh at Axon, chose to invest in him and...

info_outline Deloitte US CEO Jason Girzadas on The Feedback Formula: 3 Things Every Leader Must Consider show art Deloitte US CEO Jason Girzadas on The Feedback Formula: 3 Things Every Leader Must Consider

Corporate Competitor Podcast

Ep. 266: Long before he was CEO of Deloitte US, Jason Girzadas was on the pitcher's mound with the bases loaded, his team up by one run, and his coach walking out to deliver the kind of feedback that sticks for a lifetime. In this episode, you will hear the lesson he learned, PLUS: How to fight complacency inside a historically successful organization — and keep your people hungry Why "know yourself so you can be yourself" is not a soft idea but a leadership prerequisite How timely, direct, one-on-one feedback creates a domino effect of accountability across an entire organization Do...

info_outline Guardian Life Executive Mike Perry teaches how to respond to a crisis without reacting to it show art Guardian Life Executive Mike Perry teaches how to respond to a crisis without reacting to it

Corporate Competitor Podcast

Ep. 265: As Head of Client Solutions and Wealth Management at Guardian Life Insurance, Mike has learned that the most transformational moments in business look a lot like cycling: riders who trust each other, rotate leadership, and communicate constantly can cover ground together that no one could cover alone. In this episode, you will learn: How finding a coach — whether on a bike or in a boardroom — speeds up every kind of growth. Why the best response to a crisis is not reacting to the event itself, but locking onto what you can actually control. How making space for every voice...

info_outline Papa John's CEO Todd Penegor on what the restaurant floor teaches that offices never will show art Papa John's CEO Todd Penegor on what the restaurant floor teaches that offices never will

Corporate Competitor Podcast

Ep. 264: Playing high school golf in Michigan and winning the Upper Peninsula State Championship shaped this CEO who led Wendy's through a decade of global growth before stepping into the CEO role at Papa John's after a very brief retirement. Today, Todd Penegor brings that same team-first mentality to every leadership table he sits at — and in this conversation, he shares exactly how. In this conversation, Todd shares how he thinks about developing next-generation leaders, why he believes a CEO's job looks more like an offensive lineman than a quarterback, and what it really takes to earn...

info_outline Xero CEO Sukhinder Singh Cassidy Says: When FOMO Fear of Failure, You Move show art Xero CEO Sukhinder Singh Cassidy Says: When FOMO Fear of Failure, You Move

Corporate Competitor Podcast

Ep. 263: With a resume that includes StubHub President and Google President of Asia Pacific and Latin America, this technology exec joins the show talk about how tennis shaped her, and the way she now is involved in ownership of the Toronto Tempo! In this episode, you will learn: Why pre-morteming failure shrinks fear and drives real action Why the who you work for will always matter more than the what How modeling imperfection — not perfection — creates psychological safety on your team How to find passion in your work, not just find work you're passionate about Do you want to...

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More Episodes

Ep. 272: The Business of Storytelling hit shelves this week and Simon Sinek is here to celebrate! Join us for this special edition episode to learn:

  • Why you should treat every story like a jigsaw puzzle

  • Why AI can write a great story, but can't make you a better storyteller

  • The Disneyland detail that reveals the real power of a company's origin story

  • Why "I've heard this story..." might be the most underrated four words in storytelling

Do you want to write a book? In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we're making it easier than ever to help YOU to tell your story. Send us a message here to get started: https://books.forbes.com/don/

Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time Don offers these live and virtual presentations built to inspire your team towards personal and professional greatness.

Special thanks to Abbie Brandt for making this episode possible.