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HausWitch Founder Erica Feldmann on Business, Beauty & the Commodification of the Feminine [episode 81]

Earth Speak with Natalie Ross and Friends

Release Date: 03/24/2022

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Erica Feldmann shares about resisting the hegemonic narrative and identifying with the archetype of the witch. You’ll also hear about:

  • Making your space beautiful on a budget 
  • Reclaiming the archetype of the witch as an act of rebellion 
  • How the patriarchy loves to make fun of what women and feminine folks spend money on 

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  • Connect deeply to yourself, others, nature & spirit
  • Learn to trust your intuition
  • Activate your Earth magic
  • Expand your healing & divination skills
  • Put your intuition into practice in everyday life
  • Stop feeling lonely on your spiritual path
  • Embody & express your creative power & truths
  • Experience safe space without agenda or judgment

When you join the Collective, you get access to all of our past workshops, any live workshops happening while you're a member, live weekly energetic reset calls, monthly community rituals, all the secret episodes, member-run meetups to explore magical topics, and a lively members-only forum (that's not on FB!).

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*****

Erica Feldmann is the founder of HausWitch.

She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012.

What started as a “micro-budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community-based in downtown Salem, MA. In 2019, Harper Collins published her book HausMagick: Transform Your Home with Witchcraft.

A Gemini Sun, Pisces Moon, and Scorpio Rising, Erica lives with her wife and two cats in the heart of Witch City.

 

In this episode, we talk about:

  • The reclaiming of Salem, by witches, and for witches 
  • What is HausWitch and how it came to be 
  • Identifying with the archetype of the witch, as an act of rebellion
  • On running a conscious business and being a spiritual entrepreneur  
  • Erica’s non-negotiables in home decor 
  • The commodification of the seasons 
  • Erica shares how the Money Witch - Jessie Susannah, has helped her in her business 
  • Scarcity mindset and spending money on self-care and comfort 
  • Prioritizing community 
  • On feeling ashamed of your femininity 
  • Empowerment from beauty and beauty products 
  • On infighting within communities 
  • Resisting the hegemonic narrative 
  • How HausWitch works to influence culture and change social norms 
  • The witch wound and not feeling witchy enough 
  • What if you don’t connect with the archetype of the green witch?
  • On who gets to qualify you as a witch 
  • Acknowledging that there is privilege in feeling safe to identify as a witch
  • Pushing back against forces of oppression 
  • House witch tips and investing in aesthetics 
  • Channeling creative energy in the home 
  • Making your space beautiful on a budget 
  • How the interior design industry is focused at rich folk
  • How the patriarchy loves to make fun of what women and feminine folks spend money on, whilst profiting from it 
  • Tapping into your intuition 
  • Tips for how to get started exploring and identifying with being a witch 
  • And so much more!

Secret Episodes! Get access to past secret episodes at https://www.earthspeak.love/secret.

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Theme music is “It’s Easier” by Scarlet Crow http://www.scarletcrow.org/ and “Meeting Again” by Emily Sprague  https://mlesprg.info/

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