CBP 219: Hourly vs. base salary for your clinicians—What to know
The Cash-Based Practice Podcast
Release Date: 06/01/2023
CBP 239: How to Find and Hire the Perfect Virtual Assistant for Your Cash-Based Practice
The Cash-Based Practice Podcast
In this episode of the Cash-Based Practice podcast, I tackle a question many new business owners face: How to find and hire your first virtual assistant (VA) or on-site admin, and how to prioritize the tasks you give them in order to move your business forward... If you're feeling overloaded and want to finally free up your time to focus on what you do best, this episode is a must-listen! And make sure you also scroll down to get a free resource that will save you hours of time on boarding your staff and take the guest work out of the new employee onboarding process. This is also a must-have...
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CBP 238: How to overcome mental challenges faced by cash practice owners
The Cash-Based Practice Podcast
In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …this episode is for you. After years of running 2–3 businesses at a time while managing a...
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CBP 237: Simple strategies to make your presentations and workshops produce at least 2X more leads
The Cash-Based Practice Podcast
Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops. Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer. (And before you leave the episode, make sure you scroll down to get a hugely valuable resource,...
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CBP 236: Strategies for Elevating Your Rates and Maximizing Revenue
The Cash-Based Practice Podcast
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CBP 235: The Blueprint for Creating Cash-Based Practice
The Cash-Based Practice Podcast
Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that they're happy to pay for out-of-network. And we also have a special free resource associated with this episode … my report on the “22 Best Sources of Cash-Pay Patients” - just scroll down to download it now. USEFUL INFORMATION: Check out...
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CBP 234: Cash-practice video marketing that actually produces patients
The Cash-Based Practice Podcast
Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You’ll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engaging. Moreover, you’ll discover how AI technology is changing the game when it comes to content creation. USEFUL INFORMATION: Check out our course:
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CBP 232: A transformative annual business plan for a cash-based practice
The Cash-Based Practice Podcast
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CBP 231: How to get your new admin trained to handle initial phone calls without losing business
The Cash-Based Practice Podcast
How your practice admin handles the phones may seem somewhat less important than patient care, but this area can silently cost a practice thousands in lost business. For that reason, your new admin needs to develop all the skills to handle initial phone calls, but the tricky part is how to get from new hire to high-converting telephone master? In this podcast, you’ll hear my favorite strategy for taking your new admin trained to handle those initial calls… without losing business. As a bonus, if you scroll down, you can download my “Cash-Pay Practice Closing Scripts” which includes the...
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CBP 230: Referral marketing strategies to build reliable referrals for your cash practice
The Cash-Based Practice Podcast
For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check out this podcast to learn some practical referral marketing strategies that will help you make a case for why another professional should trust you with their patients. As a bonus, if you scroll down, you can download my “Referral Source Tracking and Follow-Up Reminder Spreadsheet.” This...
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CBP 229: Using email to convert leads in cash-based practice
The Cash-Based Practice Podcast
If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics. As a bonus, if you scroll down this page, you can download a guide on how to get AI to do the heavy lifting when it comes to writing those emails. This resource walks you through the steps that help ChatGPT write engaging, market-optimized content you can use to nurture...
info_outlineIn today's competitive job market, it's crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. For a private practice, that often means you’ll be forced to decide if you can afford to offer a base salary when it becomes clear there are highly desirable candidates who simply aren’t interested in hourly compensation.
In this podcast, I explore some strategies for finding a good balance between minimizing the risks associated with sky-high overhead costs and being able to entice clinicians who prefer stability in their compensation packages. We will explore ideas for creating a compensation structure that will allow you to hire the right people, make sure they’ll be willing to contribute fully as a part of your team and manage the financial risks so you can ensure long-term success for your organization.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.