The Cash-Based Practice Podcast
The podcast that covers all components of starting or transitioning into the cash-based business model for your private healthcare practice.
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CBP 238: How to overcome mental challenges faced by cash practice owners
04/20/2024
CBP 238: How to overcome mental challenges faced by cash practice owners
In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …this episode is for you. After years of running 2–3 businesses at a time while managing a medical household for 2 children with severe medical needs, in this episode, you’ll hear my best advice and mental strategies for pushing through tough times as an entrepreneur and cash-based practice owner. (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: Cash-Based PT Superbill Template and OON Coverage Guide. This resource includes an optimized superbill template and all the questions I have my prospective patients ask their insurance companies so they can get the maximum reimbursement for your services.) USEFUL INFORMATION:
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CBP 237: Simple strategies to make your presentations and workshops produce at least 2X more leads
04/06/2024
CBP 237: Simple strategies to make your presentations and workshops produce at least 2X more leads
Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops. Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer. (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: An exact outline of a high converting cash-pay patient presentation, so you can create a winning presentation and combine it with this episode’s strategies on gathering and converting the leads you generate.) USEFUL INFORMATION: Check out our course:
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CBP 236: Strategies for Elevating Your Rates and Maximizing Revenue
03/23/2024
CBP 236: Strategies for Elevating Your Rates and Maximizing Revenue
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CBP 235: The Blueprint for Creating Cash-Based Practice
03/03/2024
CBP 235: The Blueprint for Creating Cash-Based Practice
Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that they're happy to pay for out-of-network. And we also have a special free resource associated with this episode … my report on the “22 Best Sources of Cash-Pay Patients” - just scroll down to download it now. USEFUL INFORMATION: Check out our course:
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CBP 234: Cash-practice video marketing that actually produces patients
02/17/2024
CBP 234: Cash-practice video marketing that actually produces patients
Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You’ll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engaging. Moreover, you’ll discover how AI technology is changing the game when it comes to content creation. USEFUL INFORMATION: Check out our course:
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CBP 232: A transformative annual business plan for a cash-based practice
12/20/2023
CBP 232: A transformative annual business plan for a cash-based practice
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CBP 231: How to get your new admin trained to handle initial phone calls without losing business
12/09/2023
CBP 231: How to get your new admin trained to handle initial phone calls without losing business
How your practice admin handles the phones may seem somewhat less important than patient care, but this area can silently cost a practice thousands in lost business. For that reason, your new admin needs to develop all the skills to handle initial phone calls, but the tricky part is how to get from new hire to high-converting telephone master? In this podcast, you’ll hear my favorite strategy for taking your new admin trained to handle those initial calls… without losing business. As a bonus, if you scroll down, you can download my “Cash-Pay Practice Closing Scripts” which includes the proven patient-generating scripts I use in my own practice. In this podcast, you’ll hear some easy strategies that will allow you to get your new practice administrator properly trained to handle new patient phone calls with confidence, but without costing you valuable business in the process. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 230: Referral marketing strategies to build reliable referrals for your cash practice
11/18/2023
CBP 230: Referral marketing strategies to build reliable referrals for your cash practice
For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check out this podcast to learn some practical referral marketing strategies that will help you make a case for why another professional should trust you with their patients. As a bonus, if you scroll down, you can download my “Referral Source Tracking and Follow-Up Reminder Spreadsheet.” This resource will help you stay in touch with potential referral sources—even when your schedule gets overloaded—and give you some proven patient-referral scripts I use in my own practice. In this podcast, I explain how to get a foot in the door with potential referral sources, arrange consistent touchpoints, foster personal connections, and deliver genuine value to other professionals who have contact with your target patients. I’ll also explore a surprising way to leverage patient reviews to strengthen your connection with those providers who actually send patients your way. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 229: Using email to convert leads in cash-based practice
11/04/2023
CBP 229: Using email to convert leads in cash-based practice
If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics. As a bonus, if you scroll down this page, you can download a guide on how to get AI to do the heavy lifting when it comes to writing those emails. This resource walks you through the steps that help ChatGPT write engaging, market-optimized content you can use to nurture and convert your leads. In this episode, I explain several approaches that can help make it easy for a busy practice owner to pull off powerful email campaigns that build lasting, trust-based patient relationships. You’ll hear about an automation strategy that can allow you to easily target leads based on where they came from, how to weave the magic of storytelling into your emails, and how to design a coordinated communication strategy that drastically reduces appointment drop-offs. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 228: Healthcare interview tips to find the right candidate for your practice
10/19/2023
CBP 228: Healthcare interview tips to find the right candidate for your practice
Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn't align with the existing practice values. It's not just about credentials… it's about finding someone who truly resonates with your approach to patient care. Fortunately, there are some simple healthcare interview tips you can put to use that will help you avoid the unpleasant surprise of a bad hire. Even better, by scrolling down this page, you can download an incredibly powerful HR tool that will help you determine precisely what really drives an interviewee. In this podcast, you’ll hear how to push candidates to reflect on their past experiences and compel them to go beyond rehearsed answers. Since past performance is often the most accurate predictor of future behavior, you'll be equipped with a strategy to ensure your next hire is not only skilled but also wholeheartedly buys into your patient care philosophy. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 227: Converting Attendees into Cash-Pay Consults at a Busy Event
09/19/2023
CBP 227: Converting Attendees into Cash-Pay Consults at a Busy Event
Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing without a team at their disposal. The environment can be overwhelming, and the pressure to get attendees to sign up for a consult can sometimes lead you to sacrifice one sale for another. Fortunately, there are some simple strategies for converting attendees into cash-pay consults that can help you get the time you need with each prospect. In this podcast, you’ll hear me coaching one of my Mastermind members on how to manage the crowd at an upcoming event to maximize the number of scheduled consults for her mobile PT practice. You’ll hear tips on how to avoid feeling rushed, leveraging non-clinical help to speed up assessments, using virtual consultations for follow-up, discount strategies, and screening participants so you can invest your limited time wisely. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 226: Silent Profit Killer: The True Cost of an Ineffective Admin in a Cash-Based Clinic
09/06/2023
CBP 226: Silent Profit Killer: The True Cost of an Ineffective Admin in a Cash-Based Clinic
Every private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin who isn’t great at conversions? You may be shocked to discover your actual investment for keeping an ineffective admin on staff can quickly add up to thousands, maybe even more than 5 figures. In this podcast, I delve into the hidden pitfalls that arise when your admin isn't up to par. The impact on your bottom line is undeniable… after you've worked so hard to get the phone ringing, you have someone effectively chasing away customers! So let’s dig in to uncover this silent profit killer and learn how you can address it head-on. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 225: Cash-based memberships: transform your practice with recurring revenue
08/31/2023
CBP 225: Cash-based memberships: transform your practice with recurring revenue
Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that’s why this week’s podcast explores the transformative power of cash-based memberships and how they can revolutionize a private healthcare practice. In this episode, I share insights and strategies that can help you build a pipeline of reliable, recurring revenue for your clinic. You’ll hear creative ideas for crafting memberships that provide value to patients at a low cost for the practice, how to market them to your patients, and tips for differentiating your membership options to appeal to different targets. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass:
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CBP 224: Email strategies that bring patients back
08/16/2023
CBP 224: Email strategies that bring patients back
Are you missing out on the easy sales that can come from people who already understand the incredible value of your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t have a friend or family member you would be able to help. Yet many practice owners fail to tap into this ready pool of potential business! So in this episode, I explain some email strategies that can help keep your connections strong with discharged patients. You’ll hear about some options for maintaining a presence in your former patients’ inboxes, so you’ll be top of mind the next time symptoms surface or whenever they can refer someone to your practice. Whether automated efficiency or personal touch is your forte, I’ve got some tips for providing ongoing value and capitalizing on the prime period in which symptoms are likely to return following discharge. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass:
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CBP 223: Bulletproof Your Healthcare Practice With A High-Ticket Offer
08/03/2023
CBP 223: Bulletproof Your Healthcare Practice With A High-Ticket Offer
Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic downturn. And that’s why this week’s podcast explains some highly effective approaches for marketing a costly program or package. You’ll hear how to leverage your existing list to promote the offer in a way that actually converts, and we’ll explore an easy strategy to pluck the lowest-hanging fruit with an irresistible email offer. Then you’ll hear how you can use a simple webinar to nurture all your warm leads so they’ll be willing to invest in a platinum-level offer. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass:
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CBP 222: Elevate Your Referral Game by Tapping into Affluent Patient Networks
07/20/2023
CBP 222: Elevate Your Referral Game by Tapping into Affluent Patient Networks
As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I'm excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning individuals highly value the exclusivity and personalized attention an OON provider can offer, and better still, selling some high-ticket services can help keep a practice profitable during periods of increased economic stress. In this episode, I’ll explain the art of asking wealthy buyers for referrals in a way that allows them to feel generous about recommending your services to their friends and family. You’ll also hear how to quickly position your practice as the premier choice for influential patients, so you can take your practice to the next level. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass:
/episode/index/show/drjcarter/id/27517908
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CBP 221: Raise Rates Fearlessly in a Cash-Based Practice
06/29/2023
CBP 221: Raise Rates Fearlessly in a Cash-Based Practice
The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you’re worth for years! But, I’m here to tell you that by equipping yourself with the right knowledge and strategies, you can confidently wrangle your sense of dread so you can raise rates fearlessly and help get your practice to the next level! In this podcast, you’ll discover effective ways to manage your anxiety and make informed, rational pricing decisions for your practice. You’ll hear ideas for how you can handle existing patients, manage price objections, strategically assess your results, and quickly fill any holes in the schedule. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass:
/episode/index/show/drjcarter/id/27322119
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CBP 220: How to avoid hiring a future cash-based competitor
06/15/2023
CBP 220: How to avoid hiring a future cash-based competitor
Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the longer-term motivations behind their current career ambitions… and I can tell you from personal experience, learning your star employee is going out on their own to compete with you is an expensive, painful lesson you won’t soon forget. So how can you avoid hiring a future cash-based competitor? In this episode, I share the wisdom I’ve gained from my own experience as well as that of many of my coaching clients on how to find out if that fantastic candidate really sees your job as a stepping stone to a practice of their own. You’ll discover what to watch for and how to discuss the topic to learn if they have entrepreneurial ambitions or would be perfectly happy to be a loyal member of your team for the long term. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 219: Hourly vs. base salary for your clinicians—What to know
06/01/2023
CBP 219: Hourly vs. base salary for your clinicians—What to know
In today's competitive job market, it's crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. For a private practice, that often means you’ll be forced to decide if you can afford to offer a base salary when it becomes clear there are highly desirable candidates who simply aren’t interested in hourly compensation. In this podcast, I explore some strategies for finding a good balance between minimizing the risks associated with sky-high overhead costs and being able to entice clinicians who prefer stability in their compensation packages. We will explore ideas for creating a compensation structure that will allow you to hire the right people, make sure they’ll be willing to contribute fully as a part of your team and manage the financial risks so you can ensure long-term success for your organization. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
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CBP 218: Proven Promotions and Revenue Boosters for Your Practice
05/25/2023
CBP 218: Proven Promotions and Revenue Boosters for Your Practice
Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients to come in and create a sense of urgency that encourages them to take action. And that’s why this week's podcast delves into the world of proven promotions and revenue boosters that can help you keep your schedule full this summer. In this episode, you’ll discover how to craft enticing promotions that can bring new business to your door, without breaking a sweat—or breaking the bank. I explain a simple approach for making promotions a regular part of your routine, to keep your schedule full and your revenue growing. You’ll also discover how easy it can be to keep your offers fresh and valuable, so they stand out and grab attention. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 217: A quick tip to get more patients from your presentations
05/11/2023
CBP 217: A quick tip to get more patients from your presentations
If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to opt-in for further interaction. So today, I’m explaining a simple method for establishing a direct connection with attendees that will ensure you get more patients from your presentations. In this podcast, I explain a few tricks that will allow you to gather dramatically more leads, whether online or in person—even when you are not hosting the event. You’ll learn how you can position the “ask” in such a way that it seems natural, not at all salesy, and highly beneficial to your audience. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 216: The Recession-Proof Practice: How to Succeed During a Downturn
04/27/2023
CBP 216: The Recession-Proof Practice: How to Succeed During a Downturn
Are financial pressures making it harder to get potential patients to say ‘yes’ to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that’s why this week’s podcast explains some approaches that can help ensure a positive cash flow even during a recession. In this episode, you’ll learn about tactics that will keep your practice going strong in an increasingly price-sensitive marketplace. I share several strategies that help create stable revenue, convert more leads, and get additional business from your existing patients. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. Check out our course:
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CBP 215: 5 Post-Discharge Tactics to Get More Reviews, Referrals, and Patient Reactivations
04/13/2023
CBP 215: 5 Post-Discharge Tactics to Get More Reviews, Referrals, and Patient Reactivations
Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture reactivations and referrals (and generate some online buzz for your practice), it’s an often overlooked area that allows business to slip through the cracks. That’s why in this week’s podcast, I share how you can use a personalized follow-up strategy to get new business in the door. In this episode, you’ll learn how to design an effective patient discharge follow-up system that will help you reactivate patients who need additional treatment as well as get the word out about your practice. You’ll hear exactly how and when to reach out—plus tips for automating the process to make it easy for you and your staff. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 214: The Secret to Selling Prevention Services in a Cash-Based Practice
03/28/2023
CBP 214: The Secret to Selling Prevention Services in a Cash-Based Practice
During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in preventive services, which can seem like a great way to attract a new collection of asymptomatic patients who would otherwise slip through the net. However, there are some little-understood pitfalls to avoid when considering a prevention offering… So this week, I’m sharing a few approaches that can dramatically improve your results should you decide to begin selling prevention services in a cash-based practice. In this episode, I explain the key factors to consider when rolling out prevention services. You’ll hear how to decide exactly who to target, how to position your service in a way that touches on the higher-order emotional benefits, and a simple method for using a prevention offer as a powerful lead magnet. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
/episode/index/show/drjcarter/id/26363853
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CBP 213: Do this… or lose to your cash-based competition
03/09/2023
CBP 213: Do this… or lose to your cash-based competition
In the decade since I started , the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective patients, it becomes steadily less effective when other cash competitors can advertise the same thing. So… this week’s podcast is focused on how to make sure your clinicians deliver a patient experience that will make your practice stand out from its cash-based competition. In this episode, I explain how to create a consistently outstanding experience for each patient and ensure that experience is delivered every time. You’ll hear what sort of changes you can make that go beyond the basics to distinguish your practice from the growing array of local competitors who are similarly unencumbered by the insurance paradigm. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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CBP 212: Unlocking the Secrets to Stellar Front Desk Staff Performance
02/23/2023
CBP 212: Unlocking the Secrets to Stellar Front Desk Staff Performance
As the first voice most of your leads will hear, your front desk admin is incredibly important to the success of your cash-pay practice. If the impression they deliver isn’t great, the schedule will be empty and your fantastic clinicians will never have a chance to show their stuff! So this week, I’m sharing some of the critical metrics that can be used to enhance the performance of your front desk staff. In this podcast, you’ll learn how to use these key metrics to assess admin performance and help them improve over time. This concrete approach to managing your front desk can help both you and your admin staff really understand what’s working (or not) so you can attract more prospects to your clinic and improve conversions. USEFUL INFORMATION: Check out our course:
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CBP 211: 4 ways to reduce sticker shock for your cash-pay services
02/02/2023
CBP 211: 4 ways to reduce sticker shock for your cash-pay services
Tired of dealing with uncomfortable silence or a hasty ‘no thanks’ as soon as a prospective patient hears how much they’ll have to pay for treatment at your clinic? You may be surprised to learn that it can be relatively easy to head off all that sticker shock—so you can enjoy higher conversion rates and greater patient commitment to the importance of their own care. In this week’s podcast, I walk you through some simple yet incredibly effective strategies for minimizing price sensitivity among potential patients. You’ll hear how to skillfully guide discussions so that prospects will come to truly understand why the high value of your services is worth more than the out-of-pocket cost to them. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
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CBP 210: Little-Known Tips to Negotiate The Best Lease For Clinic Space
01/19/2023
CBP 210: Little-Known Tips to Negotiate The Best Lease For Clinic Space
Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the negotiations. So in the interest of helping my colleagues avoid learning some big lessons through painful mistakes, this week’s podcast digs into the art of negotiating a great deal on a lease for clinic space. In this episode, I explain how to approach the negotiations so you’ll end up with a lease for clinic space that will keep you smiling over time. You’ll hear how to leverage landlord priorities to obtain a better deal, why I always recommend using a commercial real estate broker, and how you can salvage things in the event you’ve already started negotiating directly with a landlord. USEFUL INFORMATION: Check out our course:
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CBP 209: 2022 Year In Review and Lessons Learned
01/05/2023
CBP 209: 2022 Year In Review and Lessons Learned
Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were pretty well on target, which makes me more confident than ever to share with you all my latest lessons learned—plus my advice for 2023. In this episode, I talk about the concerns and challenges currently facing healthcare practices, and how you can get proactive to keep your business thriving despite continuing reimbursement cuts and recession fears. You’ll hear specific suggestions for overcoming the paralysis of fear, adding new revenue sources, promoting your services, and making your practice stand out from competitors. I also share some HR advice that could have saved my own big last year. USEFUL INFORMATION: Check out our Masterclass, "
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CBP 208: The critical first step of a great annual business plan
12/14/2022
CBP 208: The critical first step of a great annual business plan
How successful was your practice in 2022? What specific factors have contributed to its success? Which things are holding you back? What do you need to protect against in 2023? If you aren’t quite sure how to answer these questions, this week’s podcast will be worth a listen. I explain exactly how you can objectively measure your success and create a business plan for your practice that will help ensure you can create the business of your dreams. In this episode, you’ll discover why the critical first step in creating a great annual business plan must be to define what success would look like for you. Then, you’ll learn how to take your vision and quickly turn it into an organized calendar for the coming year that will leverage strategic planning and data-driven decisions to ensure your practice succeeds. This “highlight” is from a Q&A call with —a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course:
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