CBP 226: Silent Profit Killer: The True Cost of an Ineffective Admin in a Cash-Based Clinic
The Cash-Based Practice Podcast
Release Date: 09/06/2023
CBP 253: Simple Strategies to Boost Cash-Pay Referrals: Healthcare Marketing Tips
The Cash-Based Practice Podcast
Do you struggle with how to develop new referral sources for your cash-based practice? Or do your efforts to reach new prospective referral sources rarely get answered? If you answered yes to either of those questions, you’ll want to check out this video. I share a simple healthcare referral marketing strategy that works, without making you feel like a used-car salesman. In this week’s video, you’ll hear my favorite tactic to drastically increase your referral source network, without all the awkwardness, cold calling, or uncomfortable conversations. You’ll learn how to cultivate...
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CBP 252: 7 Strategies to Skyrocket your Google reviews and Attract More Patients
The Cash-Based Practice Podcast
If you’re looking for a free, easy, and powerful way to attract more cash-based patients to your practice, this episode is for you. A steady stream of positive online reviews can be a game changer for a cash-based practice, helping boost your visibility, build credibility, and get interested patients primed to say “yes” to your out-of-network services before they’ve even picked up the phone... In this episode, I share multiple key strategies to help you increase the number of patients who leave reviews, as well as tips to ensure those reviews attract even more patients to your...
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CBP 251: 3 Ways to Attract Cash-Pay Patients for Free
The Cash-Based Practice Podcast
Are you eager to attract more cash-pay patients without spending money on ads or costly marketing? You’re in the right place! In this week’s episode, we’re breaking down three powerful strategies to bring new cash-pay patients into your practice—completely free. These methods are quick to implement and, as a bonus, often attract patients who are already aware that you’re out-of-network. Plus, the way they discover you will likely boost your credibility and make them more inclined to choose your cash-pay services. USEFUL INFORMATION: Check out our course:
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CBP 250: How to confidently convince and convert cash-pay patients
The Cash-Based Practice Podcast
When it comes time to ask a prospective patient to say ‘yes’ to your cash-based services, do you feel awkward, uneasy, or even scared? Do you feel less than 100% confident when offering a plan of care to a new patient? If you’ve answered yes, then you’re at the right episode, you’re not alone, and there is a solution. This podcast episode provides a powerful mindset tactic and a consultation script that will infuse you with confidence and leave patients eager to commit to your treatment plan (AND make sure to also grab the free “closing scripts” resource below to...
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CBP 249: Launching a Cash-Based Physical Therapy Practice During The Pandemic: The Success Story of Ashlyn Tersigni and Sarah Clayton
The Cash-Based Practice Podcast
Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists in Massachusetts. These two physical therapists didn’t just survive the challenges of COVID-19—they built a thriving, cash-based practice from the ground up. Ashlyn and Sarah’s journey shows that the biggest challenges can spark the greatest opportunities. Their journey through the pandemic and their innovative approach to...
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CBP 248: The #1 Mistake When Selling Cash-Pay Packages
The Cash-Based Practice Podcast
Are you struggling to get more patients to commit to your treatment packages? Or you’d jump on a strategy that increases your conversions by at least 10-20%? In this episode, I’m revealing the biggest mistake practice owners make when selling cash-pay packages—and how to turn it around so patients start saying 'yes'! and begin their treatment journey. Hint: it all comes down to timing. This approach will not only increase patient acceptance of your packages but also help them take that crucial first step with your practice rather than being overwhelmed by a large price tag and run the...
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CBP 247: Secrets to a 7-Figure Out-of-Network Practice: Lilly Bojic’s Success Story
The Cash-Based Practice Podcast
In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time. When I first met Lilly Bojic three years ago, she was at a crossroads—facing the daunting decision to step away from the traditional insurance model and venture into the uncertain world of cash-pay services. Fast forward to today, and Lilly has not only built a thriving, 7-figure cash-based practice but also redefined what personalized, high-end care looks like in physical therapy, and how it can...
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CBP 246: Reduce Appointment Cancellations and Boost Your Practice Revenue
The Cash-Based Practice Podcast
Are you ready to unlock an additional 5-10% revenue in your practice? Think of a thriving clinic where cancellations are minimal, patients are more committed, and your bottom line is stronger than ever. In this episode, I dive into a mini-masterclass that could transform how you manage your practice and help you increase revenue and improve efficiency. With insights drawn from one of my mastermind coaching sessions, I reveal how one practitioner was shocked to discover a 20-25% cancellation rate—a figure that’s far too high. In this podcast, I will walk you through practical...
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CBP 245: From In-Network to 7-Figure Cash-Based PT Practice: Elizabeth Rogers’ Success Story
The Cash-Based Practice Podcast
Imagine massively increasing patient volume, skyrocketing your profit per visit, and adding 2 additional clinicians to your team, all while transitioning out-of-network and doing 7-figures in cash-pay revenue! This might sound too good to be true, but Elizabeth Rogers made it happen. In this exclusive interview, you'll hear exactly how Elizabeth defied the odds and built a 7-figure cash-pay business that just 2 years earlier was predominantly in-network/insurance-based. Elizabeth's story offers powerful insights for all healthcare private practice owners seeking to take control of their...
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CBP 244: 3 Simple Marketing Strategies That Landed 10 Cash-Pay Patients in 48 hrs
The Cash-Based Practice Podcast
Every practice experiences gaps in their schedule from time to time. Discharges, cancellations, and unexpected events can leave even the busiest clinician with open slots. Imagine this: one of your clinicians has a busier than usual week with discharges and cancellations. Suddenly, their normally full schedule is looking half empty. This situation can cause a dip in revenue and seriously affect your profit for the month. In this episode, I'm diving into a real-life situation from my practice... We had a clinician's schedule unexpectedly develop a number of gaps, and you’ll learn the three...
info_outlineEvery private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin who isn’t great at conversions? You may be shocked to discover your actual investment for keeping an ineffective admin on staff can quickly add up to thousands, maybe even more than 5 figures.
In this podcast, I delve into the hidden pitfalls that arise when your admin isn't up to par. The impact on your bottom line is undeniable… after you've worked so hard to get the phone ringing, you have someone effectively chasing away customers! So let’s dig in to uncover this silent profit killer and learn how you can address it head-on.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
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Check out our course: Automated Top Talent Attraction And Hiring System