CBP 280: From Side Hustle to Full-Time: How to Escape the Yo-Yo Practice Trap
The Cash-Based Practice Podcast
Release Date: 09/06/2025
CBP 289: How to Rise Above Cash-Based Competition
The Cash-Based Practice Podcast
Competition in the Cash-Based PT world is rising—fast. If it feels like new Private-Pay practices are popping up every month in your area, you’re not imagining it. Clinicians are leaving insurance jobs, jumping Out-of-Network, and launching Cash-Based practices at the fastest rate we’ve ever seen. So here’s an inconvenient truth: Longer, One-on-one sessions are no longer a differentiator. Every cash practice offers that now. So in this episode, I walk a Mastermind member through how to stay confident, stay full, and stay ahead—without burning out or obsessing over competitors and the...
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CBP 288: Recurring Cash-Pay Revenue in Private Practice – How to Get Yeses to your Maintenance Memberships
The Cash-Based Practice Podcast
Every practice owner wants consistent, predictable revenue—and the best way to earn this are patients who keep coming back because you continue to transform their life, and they truly value what you provide. That’s exactly what continuity and maintenance memberships can create. In this episode, I walk through the most effective strategies for getting more patients to say “yes” to your ongoing care memberships—without feeling salesy or pushy, or offering them anything that wouldn’t be of significant value to them.. And since this episode releases right around Halloween, I’ll start...
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CBP 287: The Riches in Cash-Based Niches
The Cash-Based Practice Podcast
If you’ve ever wondered whether niching down could really accelerate your practice growth, this episode is your answer. I sat down with longtime Mastermind member Danielle Vernon, founder of , to talk about how she built a thriving Cash-Based practice around a single, underserved niche—and turned it into a referral-generating machine. From starting out in her home clinic to building a 2,200-square-foot specialty practice, Danielle shares the exact steps, lessons, and mindset shifts that helped her go from burnout in traditional orthopedics to fulfillment and freedom in a Cash-Based niche....
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CBP 286: Lesser-Known Rules on Medicare and Cash Pay PT
The Cash-Based Practice Podcast
If you treat (or plan to treat) Medicare beneficiaries in a Cash-Based model, this week’s short but crucial podcast episode is for you. There’s a lot of confusion about about the topic as a whole, and even more confusion when it comes to allowing or not allowing self-claims in the scenarios of: “Medicare as a secondary” Medicare as primary, but having a private insurance as a secondary” and “Medicare Advantage plans” In this episode, I walk through real-world scenarios and answer the questions I get most often inside the Mastermind about how...
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CBP 285: The Only Patient-Producing Approach That Never Stops Working
The Cash-Based Practice Podcast
Most social-media tactics come and go. The algorithm changes, trends fade, and what worked three months ago might be dead today. That’s why I rarely create public content about social-media marketing—because most of it isn’t evergreen. But in this episode, I share the one approach that always works to generate real patients, no matter the year, the platform, or the algorithm. What You’re Getting Today The evergreen framework for turning social followers into real patients How to structure every short-form video so it actually produces leads A free downloadable checklist for...
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CBP 284: How to Stop Patients from Dropping Off After the Eval
The Cash-Based Practice Podcast
…Patients who show up for the eval, and never come back. They book once, and at the end of the first appointment: “I’ll just see how I do with these exercises.” Or “I need to watch my expenses, so I’m gonna try an in-network clinic.” Sound familiar? In this episode, I coach a Mastermind member through this exact issue—and share the exact scripts I use to keep patients committed, from eval all the way to discharge. What You’re Getting Today The common mistake that drives patients away after the eval Simple scripts to keep patients from “testing the waters” at home A...
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CBP 283: Fortune in the Follow-Up: The Simple System to Win Back Patients Who Leave for Insurance
The Cash-Based Practice Podcast
Let’s face it: insurance companies aren’t just screwing over private practices… they are pulling the rug out from under our patients as well. Once upon a time, they’d file a self-claim and get 40–50% back. Now? Quite often it’s Zero. That means more and more patients—sometimes even loyal ones you’ve treated for years—are saying, “I can’t afford this anymore. I’ll try in-network.” Painful. But here’s the truth: while you can’t stop this trend completely, you can win back a surprising number of these patients—if you have the right follow-up systems in place....
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CBP 282: How to Reduce Drop-Offs and Get Staff to Do Exactly What You Ask of Them
The Cash-Based Practice Podcast
Every practice owner faces this at some point: you’ve got a great clinician, but their patients are dropping off way too early. You’ve given them the scripts, the strategies, the playbook… and yet nothing changes. It’s frustrating—and it threatens both your revenue and your reputation. Here’s the truth: most practice owners assume their staff are primarily motivated by money or job security. But often, that’s not the case. If you don’t figure out what really drives each team member, you’ll never unlock their full potential, get buy-in and compliance with your instructions...
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CBP 281: How to Simplify Your Systems and Keep Patients From Dropping Off
The Cash-Based Practice Podcast
Most clinics don’t fail because they’re bad at treatment—they stall because their tools don’t talk. EMR here. Scheduler there. Email somewhere else. A texting app. A CRM you meant to set up “one day.” In the gaps between them? Patients and leads fall through. This week’s episode gives you a simple, durable way to fix it—without another fancy platform, without months of setup, and without you doing more. What You’re Getting Today The hidden trap: Platform sprawl → missed follow-ups → lost revenue The fix: A single Google Sheet + one “quarterback” to run it How to...
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CBP 280: From Side Hustle to Full-Time: How to Escape the Yo-Yo Practice Trap
The Cash-Based Practice Podcast
If your cash-based practice is still a side hustle—or you're flying solo—this episode is your wake-up call. You're stuck in the Yo-Yo Schedule Loop: feast, famine, hustle back up… rinse, repeat. Been there. Done that. And trust me, it’s not sustainable. But today, you’re getting the roadmap out. Ready? What You're Getting Today: The hidden trap that's burning out solopreneurs Three shifts that anchor your schedule—so you stop riding the rollercoaster Science-backed proof these moves actually work Your next step: grab the free “22 Best Sources of Cash-Pay Patients for...
info_outlineIf your cash-based practice is still a side hustle—or you're flying solo—this episode is your wake-up call. You're stuck in the Yo-Yo Schedule Loop: feast, famine, hustle back up… rinse, repeat.
Been there. Done that. And trust me, it’s not sustainable. But today, you’re getting the roadmap out.
Ready?
What You're Getting Today:
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The hidden trap that's burning out solopreneurs
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Three shifts that anchor your schedule—so you stop riding the rollercoaster
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Science-backed proof these moves actually work
Your next step: grab the free “22 Best Sources of Cash-Pay Patients for Physical Therapy Practices” guide HERE. Your cheat-sheet for building patient-generating assets that compound.
USEFUL INFORMATION:
Check out our course: Cash-Based Practice Freedom 2.0