CBP 309: How to Find Great Clinician Applicants When Indeed Is No Longer Enough
The Cash-Based Practice Podcast
Release Date: 05/23/2026
CBP 324: How to Get More ‘Yes’s’ From Discovery Visits and Evals: A Cash-Pay Conversion Masterclass
The Cash-Based Practice Podcast
Ever finish a discovery visit or evaluation feeling confident you can help someone, only to hear, “I need to think about it”? You might assume you need a better closing script or a stronger way to explain why your care is worth the investment. But here's what I tell the practice owners I coach: The close happens long before you ask someone to book. In this episode, I walk through a real coaching conversation that turns into a mini masterclass on converting more discovery visits and evaluations into paying patients. And if you want to take your conversions to the next level, my is coming...
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CBP 323: How to Stop Free Consults from Attracting Tire Kickers
The Cash-Based Practice Podcast
If you ever offer free consultations or “discovery visits” in your practice, you’d be crazy not to listen to this episode. Have you ever offered a free consultation, only to realize the person was really just looking for a few free exercises or stretches, with zero intention of becoming a patient? If you have enough of those experiences, you might start wondering whether free consultations are even worth offering. But don’t eliminate them just yet… In this episode, I share a coaching conversation from my about identifying potential tire kickers, setting expectations on the...
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CBP 322: How to Convert When They’ve “Already Tried PT”
The Cash-Based Practice Podcast
If you’ve been in practice long enough, you’ve heard some version of this: “I already tried physical therapy… It didn’t work.” Sometimes you hear it during a consultation. Sometimes it even comes up on the phone. And it can be especially challenging when that person is contacting you specifically for something else, like Shockwave or Laser therapy, because the last thing you want to do is create friction by immediately trying to sell them on the very thing they believe has already failed them. But as more and more practices are incorporating these types of modalities and...
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CBP 321: How Good Clinicians Accidentally Talk Patients Out of the Care They Need
The Cash-Based Practice Podcast
Getting a patient to say yes to treatment isn't the end of the sale. Every time they decide whether to book another visit, follow your recommended frequency, finish their plan of care, or continue beyond a package, they're making another decision about the value of their care. That's why one of the themes that came up in a recent coaching call was something that can sound a little uncomfortable in healthcare: always be selling. I'm not talking about constantly pitching patients, and I’d never recommend care they don't need… I'm talking about continually connecting what you're recommending...
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CBP 320: Over 70% of Practice Owners are Dead Wrong about This
The Cash-Based Practice Podcast
We routinely poll Cash-Based practice owners and ask what they think is holding their business back… what’s their “biggest problem/challenge”?.. And in all our surveys over the years, 60-75% of them answer “lead generation” / "I need the phone to ring more." But after more than 15 years of tracking the patient lifecycle across hundreds of practices, and identifying all the profit leaks and missed opportunities (lead gen, phone conversions, clinic conversions, pt retention, reactivation, etc), I've found that the numbers often tell a very different story about the most common and...
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CBP 319: The Event Marketing Formula That Kills The Competition
The Cash-Based Practice Podcast
One of my Mastermind members recently attended a local racket-sports tournament with a booth alongside several competing healthcare businesses. The other providers waited behind their tables, hoping people would stop by. Meanwhile, she had a steady crowd at her booth and booked 8 new patients! That difference wasn’t luck. She used a clear pain-focused offer, promoted it throughout the venue, created real scarcity, provided treatment people could immediately experience, and booked their next appointment before they walked away. In this episode, you’ll hear exactly how she did it. This win...
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CBP 318: Do This When You’re Asked Casual Injury Questions in Social Settings
The Cash-Based Practice Podcast
We’ve all experienced it… You're at a party, attending a networking event, or watching your kid's game, when someone discovers what you do for a living. Before long they ask, "Can I ask you something about my shoulder?" Most providers either start giving free advice or try to politely end the conversation. In this episode, I explain how to quickly and naturally guide these conversations toward a booked evaluation instead. If you're looking for more practical, proven strategies to consistently attract Cash-Pay patients, this is exactly why I created the . It teaches my R.O.I. Marketing...
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CBP 316: A Timing Tactic that Converts More Cash-Pay Patients on the Phone
The Cash-Based Practice Podcast
After more than 15 years of coaching practice owners, I've seen the same misconception over and over… When schedules aren't full, most owners assume they need more leads. They start trying different marketing or chasing more referral sources. But when we track the entire patient lifecycle, the real issue is often conversions… dare I say, “sales.” Calls aren't converting, evaluations aren't creating enough buy-in, or patients are dropping off before completing care. This episode focuses on one of the most important parts of that process: knowing when to move a phone call forward...
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CBP 315: How to Set New Clinicians Up for Success in Your Cash-Based Practice
The Cash-Based Practice Podcast
If you want your patients to get the best possible outcomes, your clinicians to thrive, and your practice to get maximum value from every new hire, your onboarding process matters far more than most owners realize. In the Cash-Based model, clinical skill alone isn't enough. Via your onboarding and ongoing training, yourYour clinicians need to understand your mission, your values, your ideal patient, your patient lifecycle, and how to confidently guide people toward decisions that are genuinely in their best interest. And before you listen to this episode outlining all the above, make sure you...
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CBP 314: Do this if you’re feeling spread thin as a Practice owner
The Cash-Based Practice Podcast
If your Cash-Based practice isn't growing as quickly as you'd like, it's natural to assume you may have a marketing, or sales, or retention problem. Maybe you need more referrals, better Facebook ads, or a stronger sales process. Sometimes that's true. But after coaching hundreds of practice owners over the years, I've found that many growth problems have little to do with those things… Quite often, they come down to bandwidth, focus, and whether your time is actually aligned with the goals you're trying to achieve. This episode came from a coaching conversation with a practice owner...
info_outlineIf you are hiring in your practice right now, or know you eventually will be, this is an incredibly important conversation.
Because the hiring landscape has changed dramatically over the last few years.
Gone are the days where most private practice owners could simply post a job on Indeed and get flooded with great clinician applicants. In most markets now, that just is not happening consistently anymore. And honestly, I’m seeing this everywhere through my coaching clients across the country and internationally as well.
This episode came from a conversation inside my Mastermind program with a practice owner who suddenly found herself with a waitlist, a surge of referrals, and the realization that she needed to hire much sooner than expected.
The problem?
She had never hired before.
And that combination of growth, urgency, and uncertainty is something I see all the time with practice owners.
In this episode, I walk through the exact strategies I’m using inside my own practice right now to attract significantly more clinician applicants in a market where many owners are struggling to get any at all.
And make sure you scroll down to grab the free resource for this episode. It gives you the step-by-step process I’m using to get job posts in front of clinicians who are not actively searching on job boards, including how to use boosted social posts to dramatically increase visibility and applicant flow.
What You’ll Learn in This Episode
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Why Indeed and traditional job boards are no longer enough by themselves
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How to get your job posts in front of clinicians who are not actively job searching
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The exact social media boosting strategy I’m using to generate clinician applicants
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Why networking and recruiting must become an ongoing part of running a practice
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Creative places to recruit clinicians outside traditional hiring platforms
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How to position your practice as a premium opportunity for clinicians
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Why hiring systems matter even if you are “just trying to maintain”
USEFUL INFORMATION:
Check out our course: Attraction and Hiring System