145. Tulika Pandey, eCommerce and Shopper Marketing Lead, Canada at WK Kellogg: Seamless Consumer Interaction
Release Date: 03/23/2024
164. Ben Robins, Sr. Director Professional Services at Stackline: AI-Enabled Commerce
The FMCG Guys
In this episode, we are joined by Sr. Director of Professional Services live from Stackline's EMEA Ecommerce Summit in Shoreditch, London. In an omnichannel world where FMCG brands are struggling to engage, attract and loyalize consumers, in this conversation you'll hear how this AI-Enabled Retail Intelligence and Activation Platform is supporting over 7,000 in navigating this journey. Watch on YouTube: Topics covered: Key Challenges FMCG Brands have when approaching commerce Why the Digital Shelf has become crucial for brands How to effectively engage with AI Key trends in Consumer...
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163. Christophe Mahaut, SVP Supply Chain Operations at Brooks Running: Scaling Operations
The FMCG Guys
heads up supply chain at one of the most exciting sports brands right now: Brooks Running. Currently the leader in the performance running category in North America, the Berkshire Hathway owned, Seattle Based company, has really ramped up in the last decade to become a global player. This growth wouldn’t be possible without a solid operational backbone, which is already preparing for the next growth stage. Tune into this podcast to learn how Christophe is preparing to reach more consumers and shares his thoughts on: His career beginnings and how he ended up in supply chain Transitioning...
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162. Russell Close, Global eCommerce Director at Carlsberg: Beer Commerce
The FMCG Guys
is Carlsberg’s Global eCommerce Director. In this unique role, he overlooks the Danish Brewer's Digital Strategy across Global Markets, from Europe to Asia. Having worked in Online for many years at the likes of Coty, he comes to the show to explain the uniqueness and what attracted him to the category, the current status of it and the key routes of growth. Christina and Daniel really enjoyed this conversation, which covered: Russ' current role and career path prior What he learnt setting up eCommerce in Beauty Taking a role in a much less digitally advanced category five years...
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161. Gemma Spence (VML) and Anja Spielmann (Mars): 2024's Digital Shelf
The FMCG Guys
With 66% of FMCG's growth coming from Digital Platforms, it's obviously a no-brainer to invest in this channel. But with all the layers of complexity that have been added in the last few years, where do you start? Our two guests today, , Chief Digital Commerce Officer at VML and , Global Brand Experience Director at Mars, join the show to show us the different levers brands can pull to win on the famous Digital Shelf in 2024. In this conversation, you'll learn about how to turn up online through: The evolution of the Digital Shelf in the last years Lower funnel vs. Upper funnel Key Metrics...
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160. Stephanie Lilley, General Manager Hygiene UK & Ireland at Reckitt: Transparent Leadership
The FMCG Guys
Our guest is , General Manager for Reckitt’s Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles. Tune into this conversation to hear about: Steph’s first leadership experience The learning curve when taking an international assignment in Russia The leadership style she’s developed in time Balancing being genuine with “getting results” Her...
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159. Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights): Insight to Innovation
The FMCG Guys
How can companies come up with new, relevant innovations without proper quality insights? Our guests (CEO at ) and (VP Insights with experience at Danone and Colgate) join us to explain how today’s technologies can give better, more complete and accurate answers to the classic questions when it comes to understanding the consumer. Get ready for a deep dive into the fascinating world of consumer insights through: Answering questions: the primary role of insights and market reasearch across time Eyesee's unique mix-method research approach - the synergy of behavioral methods and...
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158. Maddy Booker-Price, Head of eCommerce at Urban Outfitters: Total Retail
The FMCG Guys
Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi’s, is now the Head of eCommerce at Urban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through: The role of an omni-channel Director in 2024 Working with cross-functional peers The importance of listening to the consumer Her vision of what an online store has to be Leaderships lessons learnt along the way More: Follow us on Instagram: Follow us on LinkedIn: ...
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157. PriceSpider's Rae Guimond & Brett Banner: Unboxing Commerce
The FMCG Guys
The consumer journey in today’s connected world is more complex and blurry then ever. In this episode, we bring you two experts from , the world’s leading commerce platform: , Director GTM Strategy and , SVP Strategy. With them, we’ll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands. Coinciding with the publishing of their , North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about: Take-aways from their recent consumer survey Top priorities and pain points for FMCG companies in 2024 What the...
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156. Neil Reynolds, Global VP Digital Commerce at Mars: eCommerce General Management
The FMCG Guys
heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce. He joins Efrain and Daniel to speak about: His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce Digital Commerce as a full-funnel proposition that drives the whole business forward Deploying Global know-how and capability into local markets Anticipating Shoptalk Europe...
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154. Eva Gallocchio, Chief eCommerce, CRM and Customer Officer at illycaffè: Mastering DTC
The FMCG Guys
is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian . She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US. In this podcast, Efrain and Daniel speak with Eva about: The changing Consumer and how Retail’s adapted How to be consistent at every touchpoint Differences between working in Fashion and FMCG Illycaffe’s footprint across out-of-home, Retail and DTC Leadership lessons from working abroad ...
info_outlineTulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s).
Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE
She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through:
- Her unique role managing both Shopper and eCommerce
- What’s next in Retail Media
- In-store Media: her thoughts and how relevant it is for FMCG brands.
- Advice around skipping hurdle
- Putting the consumer at the center and approaching the full-funnel in consequence
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian