The FMCG Guys
The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.
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285. The Hot Seat with Lisa Tan: Retail Media in Asia, Is Singapore Boring?, Adtech vs Retail
11/22/2025
285. The Hot Seat with Lisa Tan: Retail Media in Asia, Is Singapore Boring?, Adtech vs Retail
Watch on YouTube: The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by , a Retail Media Leader based in Singapore with experience in both Retail and Ad-Tech. The episode opens with rapid-fire personal questions to get to know Lisa before getting into uniquely Singaporean myths, retail market realities, and the quirks of working across tech and retail media. Lisa breaks down the structure of Singapore’s retail landscape, and why the country’s “boring but safe” reputation is actually a commercial advantage. Through games like This or That and True or False, she shares sharp takes on talent gaps, how retailers behave at the media table , the fragmented state of APAC retail media, and why many networks are still e-commerce operators trying to act like media companies. More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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284. Bastien Parizot, SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Reckitt: AI, Sexy and Non-Sexy Digitalisation, Innovation Cutlure and an Unsual Career Journey
11/19/2025
284. Bastien Parizot, SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Reckitt: AI, Sexy and Non-Sexy Digitalisation, Innovation Cutlure and an Unsual Career Journey
is the SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Health & Hygiene leader Reckitt. A leader with who’s seen it all — having worked in start-ups, retail, sporting goods and even automotive, apart from FMCG — he joins Daniel to talk about how he’s keeping Reckitt up to date by betting on the right tech innovations. Tune in to hear about: The uniqueness of being an FMCG Executive with a background in Sporting Goods How he links digitalisation with business objectives Work around AI Building a tech stack that favours sustainability obectives People management and how culture influences innovation How he decides what Tech investments are worth it More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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283. Aaron Gallagher, MD and Head of Sales at Head of Sales Kinective Media℠ by United Airlines: Trael Media Network, Behavioural Patterns, Business Travel, FMCG Opportunities, Aviation Geeking
11/15/2025
283. Aaron Gallagher, MD and Head of Sales at Head of Sales Kinective Media℠ by United Airlines: Trael Media Network, Behavioural Patterns, Business Travel, FMCG Opportunities, Aviation Geeking
Watch on YouTube: is the Managing Director and Head of Sales at Head of Sales Kinective Media℠ by United Airlines, the carrier’s very own Media Network. He joins Daniel live from SMG and ADWEEK’s Retail Media Summit UK 2025 to speak about the opportunities in this unique proposition. Tune in to hear about: The uniqueness of an airline media network and all the different touchpoints with passengers Consumers’ unique behavioral pattern when traveling How they can cater a unique value premium proposition to Polaris (business) flyers Opportunities for FMCG brands And, of course, some good old aviation geeking! More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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282. Tara Loftis, Global President, Dermatological Skincare at Galderma (Cetaphil, Defferin, Alastin and Benzac): Dermatological Science, Cultural Relevance, Viral Bets, Rihanna on the Burj Khalifa, Soul & Gut in Leadership
11/12/2025
282. Tara Loftis, Global President, Dermatological Skincare at Galderma (Cetaphil, Defferin, Alastin and Benzac): Dermatological Science, Cultural Relevance, Viral Bets, Rihanna on the Burj Khalifa, Soul & Gut in Leadership
is the Global President, Dermatological Skincare at Galderma. Globally representing brands like Cetaphil, Defferin, Alastin and Benzac, she's a leader that balances soul, gut feeling and scientific rigour. Always keeping her ears tuned to what’s happening in culture, she speaks about how she's been able to create “viral bets” that resonate with the zeitgeist and the contemporary consumer. Tune into this conversation to hear about: Tara’s role leading Galderma’s global Dermatological Skincare franchise, including Cetaphil, Alastin, Benzac and Differin Galderma’s dermatology-first footprint, scientific heritage and what differentiates its brands How she brings cultural relevance to Galderma, including Cetaphil’s viral Super Bowl moment The career experiences that shaped her leadership approach at Galderma Her views on brand building vs. performance — and the one question she always asks when hiring More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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281. Lucia Mastromauro, Global VP of Advertising at Deliveroo Live from Retail Media Summit UK 2025: Media Transfromation, Modern CMOs, Unifying and Platforms
11/08/2025
281. Lucia Mastromauro, Global VP of Advertising at Deliveroo Live from Retail Media Summit UK 2025: Media Transfromation, Modern CMOs, Unifying and Platforms
Watch on YouTube: is Deliveroo’s VP of Advertising. We sit down with her at SMG and Adweek’s Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street. Tune in to hear about: Lucia’s career at the likes of eBay, Google and WPP Her take on Retail Media and how unifying different platforms could really make it flourish The convergence of Brand Building and commerce and what that means for brand CMOs Why modern marketers need to embrace tech and data More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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280. Hanneke Faber, Chief Executive Officer at Logitech: Competitive Diving, Bold Career Moves, Doing Well by Doing Good and the Future of Hardware in AI
11/05/2025
280. Hanneke Faber, Chief Executive Officer at Logitech: Competitive Diving, Bold Career Moves, Doing Well by Doing Good and the Future of Hardware in AI
is the Chief Executive Officer at Consumer Electronics Leader Logitech. One of the top voices in our industry, with a background at flagship companies like Procter & Gamble, Ahold and Unilever, she joins Christina and Daniel to speak about her upbringing, key decisions and how she’s approaching the future at the US and Swiss-based company. Tune in to hear about: How being a youth champion diver brought Hanneke to do her bachelors in the USA Her 20-year stint at P&G, experience in Retail at Ahold, Unilever and why she decided to take the moves Logitech’s balance: offense, innovation and financial and operational rigour Hanneke’s leadership philosophy: doing good by doing well The company’s growth areas in China, innovation, AI, gaming and more! More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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279. Petr Lizner, Head of Strategy at Rohlik Group: Premium Online Grocery in Central Europe
11/01/2025
279. Petr Lizner, Head of Strategy at Rohlik Group: Premium Online Grocery in Central Europe
In this episode recorded live at Groceryshop Las Vegas, we sit down with , Head of Strategy at Rohlik Group, one of Europe’s most advanced online grocery companies. We explore how the Czech-founded business has grown into a €1.1 billion player across Europe through a unique approach to local sourcing, customer service, and technology is setting a new standard for convenience and quality. We discuss: Petr's career journey from Consulting to Retail Rohlík Group’s rapid expansion across Central and Western Europe How local brands like Kifli and Knuspr build community trust and differentiation The company’s focus on customer experience and 15-minute delivery slots The decision to launch Valoc.com and license its end-to-end grocery tech Why Czechia leads Europe in online grocery penetration The evolution of Rohlík’s retail media strategy, from endemic to non-endemic advertisers More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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278. Alejandra Restrepo, Head of Mercado Ads (Mercado Libre) Mexico: From Retail to Media
10/29/2025
278. Alejandra Restrepo, Head of Mercado Ads (Mercado Libre) Mexico: From Retail to Media
Watch on YouTube: Mercado Libre is Latin America’s eCommerce leader. In this episode of The FMCG Guys, Daniel sits down at Mercado Libre’s Mexico City Office with , Director of Mercado Ads (The Retailer's Media Division) Mexico. Together, they dive into how Latin America’s largest e-commerce platform is rapidly evolving into a full-scale media ecosystem — connecting commerce, fintech, and entertainment across the region. Alejandra shares her career journey from 13 years at McKinsey to leading the growth of Mercado Libre’s advertising arm, which has grown to be one of Latin America’s top three media players. The conversation explores: How Mercado Libre is shaping Retail Media 2.0, combining first-party data, AI, and omnichannel capabilities. The rise of off-platform partnerships with Google, Roku, Disney+, and HBO Max. Why Mexico has become a regional leader in retail media innovation. How AI is transforming creativity and campaign speed for brands in Latin America. Leadership lessons from scaling teams and nurturing talent in a fast-moving organization. Why Latin America is one of the most dynamic regions for consumer brands to invest and grow. More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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277. The Hot Seat with Morgan Chapman (Fluent)
10/25/2025
277. The Hot Seat with Morgan Chapman (Fluent)
Watch on YouTube: The Hot Seat is our collaboration with The Women in Retail Media Collective. In Every episode, one of their co-Founders, Ana Laura Zain and Emma Helsloot, team up with Daniel to have a conversation with a relevant person in Retail Media that breaks cliches, boring panels and gets very personal. In this episode, we are joined by Fluent’s Strategic Partnerships Leader Morgan Chapman, who loves to compete against herself when getting on planes. Ana Lau and Daniel won’t leave a page unturned in order for you to get to know Morgan very, very well. More Women in Retail Media Collective: The FMCG Guys: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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276. Helen Tomlinson, Managing Director Spain at Kenvue: Challenging the Glass Ceiling
10/22/2025
276. Helen Tomlinson, Managing Director Spain at Kenvue: Challenging the Glass Ceiling
is Kenvue’s recently appointed Managing Director of Spain. She joins Christine and Daniel to speak about how she’s developed her career across functions and countries to become one of, unfortunately still few, female General Managers in our industry. In this conversation you’ll hear some examples of how some specific situations like “putting a hand up” can help advance, nuances we may not be aware of, the importance of mentors, allyship and much more. Topics covered include: The structural issue of lack of female leaders Ways of being and showing up without having to adapt to the dominant gender How companies can build stronger talent pipelines and adapt to career blockers like motherhood Helen’s adaptation to new countries like Spain and Romania coming from the UK Finding the right mentors at the right time More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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275. Rick Swinkels, CEO at TCC Global: Delighting Consumers & Building Loyalty
10/18/2025
275. Rick Swinkels, CEO at TCC Global: Delighting Consumers & Building Loyalty
A year later, we are back with a special CPG Guys × FMCG Guys crossover with , CEO of TCC Global, during Groceryshop in Las Vegas. You can also watch the episode here: This time, we focus on why loyalty is the real growth lever in grocery right now. We dig into shopper “promiscuity” under value pressure, the surge of private label, how misused promos and siloed RMNs erode trust, and why paid memberships and smart, human-centred personalization are setting the next rules. Rick also shares how TCC’s physical-reward programs and new social “Loyalty Quest” turn everyday shoppers into loyalty activists—and deliver measurable, total-store lift. Tune in to hear about: Shoppers & value: tighter wallets, more store-hopping, bigger price delta vs. brands → private label wins; promos often train disloyalty. Loyalty > RMN: retail media must serve the experience; when RMN teams are siloed, messaging conflicts and trust suffers. Paid memberships: the next loyalty model—bundled value (delivery, exclusives, services) that changes behavior and economics. AI with a human core: backend gains + real personalization, but in-store experience, staff, and brand mission still do the heavy lifting. TCC playbook: physical rewards to shape behaviour (3–5% total-store uplift) and “Loyalty Quest” to reward shareable shopper moments. More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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274. Selim Tansug, COO at The Quality Group: Resilient & Customer Centric-Operations
10/15/2025
274. Selim Tansug, COO at The Quality Group: Resilient & Customer Centric-Operations
Today’s guest is , COO at The Quality Group, a leader in the Sports Nutrition and Functional space with brands like ESN and More Nutrition. With 20 years in supply chain and an 18-year career at Unilever, he shares his perspective on how the industry has evolved from global optimization to resilience and agility amid today’s volatility. From managing operations in Turkey, Vietnam, and Europe to leading the growth of a D2C sports nutrition business, Selim reflects on balancing speed, innovation, and technology while maintaining culture and a consumer focus. Tune in to hear about: How supply chains are shifting from efficiency to resilience and agility. The role of innovation and digitalization in complex operations. Strategies for leading teams and managing rapid growth. Balancing short-term performance with long-term transformation. Challenges of demand planning in e-commerce and influencer-driven models. More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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273. The Hot Seat with Jemma Haley (The John Lewis Partnership)
10/11/2025
273. The Hot Seat with Jemma Haley (The John Lewis Partnership)
Watch on YouTube: In this episode of The Hot Seat, we are joined by from The John Lewis Partnership, who dives into her world of retail media strategy, sharing the highs, lows, and quirky bits of her day-to-day. Get to know her through rapid-fire personal questions, ping pong beer brands, “Would You Rather?” dilemmas, and the classic “Two Truths and a Lie”, where she shared her background dancing in a Status Quo video that might just go viral now. We know how to have fun but also when to keep it serious. Find out what she thinks about today’s hot topics: tech solutions vs. agencies, in-store vs. online shopping, and bold predictions for the next year. Oh, and did we mention the epic boat ride networking event? Lots of laughs, a little chaos, and memories made. It’s fun, fast, and full of personality. Definitely not your usual retail media podcast. More Women in Retail Media Collective: The FMCG Guys:
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Important: Candid Commerce Amsterdam Nov 5th and Other Updates!
10/08/2025
Important: Candid Commerce Amsterdam Nov 5th and Other Updates!
Sign up for Candid Commerce Amsterdam (Nov 5th at Capital C): See last year's event: Candid Commerce London: The Hot Seat:
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272. Sorin Patilinet from Pepsico: Effective Marketing
10/04/2025
272. Sorin Patilinet from Pepsico: Effective Marketing
In today’s episode we are joined by from Pepsico. Growing up in Romania without access to global brands sparked his fascination with advertising and shaped his perspective on how marketing drives connection and influence. He joins Daniel to speak about his recent book . Tune in to hear about: How Marketing blends creativity and analytical htinking The principles of marketing effectiveness and why it must be defined beyond ROI. The importance of integrating data and strategy to drive sustainable brand growth. How to balance global consistency with local market nuance. The role of AI in reshaping both work processes and consumer engagement. How effectiveness requires combining analytical rigor with creative judgment. Why diverse professional experiences build stronger marketers than linear career More Find the book on Amazon Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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271. Pavi Gupta, VP Insights & Analytics at Chobani: Data that Matters
10/01/2025
271. Pavi Gupta, VP Insights & Analytics at Chobani: Data that Matters
In today’s episode we are joined by , Insights and Analytics VP at Chobani, with nearly three decades of experience across global FMCGs. Over his career, he has witnessed and shaped how new technologies transform the way organizations generate and apply insights. He joins the show to discuss how curiosity, empathy, and change management remain at the core of the function, and why elevating the role of insights is more critical than ever. Tune in to hear about: How AI and automation free teams from grunt work to focus on creativity and empathy. Shifting mindsets: seeing AI as augmentation rather than replacement. Managing both passive and active resistance to change. Why curiosity and the art of asking the right questions remain the human superpower. Lessons from technologies ahead of their time, like electric cars in the 1890s and early social listening projects. More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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270. The Hot Seat with the Women in Retail Media Collective
09/27/2025
270. The Hot Seat with the Women in Retail Media Collective
The Hot Seat is a special episode series of The FMCG Guys in collaboration with the . You can also watch on YouTube here: In every episode (cadence TBD!), we will be unveiling the most personal and fun side of different Retail Media Personalities. Expect Quick-fire games, bold opinions, and zero buzzwords. This section will be hosted by the co-Founders of the collective and and our very own Daniel Torres.
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269. Axel Adida, Chief Digital Officer at Beiersdorf: The Zeitgeist
09/24/2025
269. Axel Adida, Chief Digital Officer at Beiersdorf: The Zeitgeist
, Chief Digital Officer at Beiersdorf—the German company behind iconic personal care brands like Nivea and Eucerin and Ultra-Premium Beauty La Prairie —joins Christina and Daniel to explore how his passion for pop culture and the “Zeitgeist” (the spirit of the times) shapes his approach to connecting heritage brands with today’s trends. Tune in to hear about: How skincare education has evolved from beach balls and TV ads to TikTok and AI-powered routines Social Media as a (suprisingly?) much more candid form of content and brand exposure The role of influencers, creators, and UGC in driving authentic consumer engagement What Pop Culture means and why it matters for FMCG brands The shift from “brand says” to “people say” in consumer communications How Beiersdorf balances nostalgia, inclusivity, and innovation across its brand portfolio Why AI and generative search will be game-changers for brand visibility and consumer decision-making Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand
09/20/2025
268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand
For many people in our industry, our guest doesn't need any introduction. has become one FMCG and Retail's Top Voices through his content and thought leadership in Retail Media. What maybe some people don't know is that Roger also serves in a global role at the world's largest liquor company: Diageo. In this episode, we speak not only about the latest in Retail Media but we specifically focus on what's in it for the Brands and Consumers. Tune in to hear about: How Roger became a Linkedn Top Voice The Retail Media boom and why brand have bought into it Why Amazon's still ahead of the game One-size-fits-all versus composable How Retail Media can - or not - benefit consumers Subscribe to Roger's newsletter: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
09/17/2025
267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
is the President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International. With a background in Consumer Goods at P&G, he joined the legacy tobacco business to lead it into a new era: smoke-free. In this episode, we explore what motivated his move to a controversial industry—challenging his own pre-conceived ideas—and how he’s reinventing the category through product innovation, consumer understanding, and innovative marketing and route-to-market. Tune in to hear about: Stefano’s career journey from Procter & Gamble to Philip Morris in a variety of functions and roles Their flagship product IQOS, and how it’s become a multi-billion dollar brand Shifting from B2B to a consumer-centric B2C How experiential marketing is key to consumer adoption The importance of courage, purpose and continuous improvement Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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266. Constantin Fink, Chief Commercial Officer International at Tchibo: The Path Towards Top-Line Growth
09/13/2025
266. Constantin Fink, Chief Commercial Officer International at Tchibo: The Path Towards Top-Line Growth
Our guest is , a Commercial and Growth Leader that’s worked globally in FMCG, Consulting, Private Label, Foodservice and currently serves as Tchibo’s Chief Commercial Officer, International. His common career thread has been how to deliver an improved top line to the businesses he’s managed, so in this episode we focus on how he’s mastered the art, science and process of sales across cultures, industries and contexts. Tune in to hear about: His career foundation at L’Oréal and the importance of going international The thinking behind his cross-industry moves Managing price adjustments How execution and operationally excellent can make a difference Brand differentiation versus private label Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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265. The Big Retail Media Ad-Tech Talk with Andreas Reiffen (Pentaleap) and Melanie Zimmermann (Criteo)
09/10/2025
265. The Big Retail Media Ad-Tech Talk with Andreas Reiffen (Pentaleap) and Melanie Zimmermann (Criteo)
Welcome to the first ever debate on The FMCG Guys, with two Retail Media Titans (and competitors): from Criteo and from Pentaleap. In the last five years, we’ve seen how many retailers have built Ad businesses, now commonly known as Retail Media Networks. This surge has had a tremendous impact on the industry, effectively changing marketing and the way brands and retailers interact. In this time, there’s been a clear pioneer in the ad-tech space, that has won many, many Retail accounts during this surge of Retail Media: Criteo. In parallel, we’ve seen other, smaller and more solution-specific, companies that claim to offer a better technology, like Pentaleap. Our two guests wanted to bring the recent LinkedIn debates – which suggest that the incumbent’s hegemony may be in danger – into a real conversation, away from the usual fluff in other podcasts and live events. Articles / LinkedIn discussions Referred to: 1. 2. 3. Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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264. Chris Doe, UK Marketing & Innovation Director at Pilgrim's Europe: Empowering Brands with Optimism
09/06/2025
264. Chris Doe, UK Marketing & Innovation Director at Pilgrim's Europe: Empowering Brands with Optimism
is the UK Marketing & Innovation Director at Pilgrim’s Europe. There, he leads the end-to-end strategy and P&L for a GBP350M portfolio of Foods brands including Richmond, Fridge Raiders and Mattessons. He joins the show to speak about how his career journey accross different FMCGs has turned him into an executive that’s passionate about Marketing, Growth and people - always with optimism as a common thread. Tune in to hear about The difference between Power Brands and Heritage Brands, and how having both in a portfolio is valuable Being a branded business in an often-commoditised category like Meal Solutions Balancing data and intuition in Marketing His approach to brand innovation What he looks into when hiring Marketing Executives Follow us on LinkedIn: Follow us on Instagram: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra
09/03/2025
263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra
This episode is part of our 5-part series with Amazon Web Services (AWS). You can find all the other episodes here: Miroglio Group is a leading Italian Fashion Retailer, with banners like Elena Mirò and Trussardi, that’s putting AI into practice across its business. Co-hosted by Daniel Torres and of AWS, the conversation with (Digital Data & Tech Strategy Manager) and (Head of Data & Platform Engineering) dives into how the group built a unified data platform, fostered collaboration between business and IT, and embedded AI into everyday workflows. From transforming product tagging and translation with AWS Bedrock to shaping a culture of experimentation and knowledge sharing, Miroglio is showing how a company can re-imagine itself as a data-driven innovator. Tune in to hear about: How Miroglio’s cloud migration laid the groundwork for AI adoption Building a culture of AI with “improve, don’t rebuild” as a guiding principle Automating product tagging and translations: from hours to minutes, with 80% cost savings Breaking down silos between business and IT for faster, more agile innovation Future applications of AI in retail, from forecasting to AI agents and virtual shopping assistants More Follow us on Instagram! Visit our website: Follow us on LinkedIn: Email us: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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262. Salomon Tenenbaum, Global Head of CPG Partnerships at Wolt: Q-Commerce, FMCG's Next Growth Frontier
08/30/2025
262. Salomon Tenenbaum, Global Head of CPG Partnerships at Wolt: Q-Commerce, FMCG's Next Growth Frontier
In this episode of The FMCG Guys, we are joined by , Global Head of CPG Partnerships & Ad Sales at Wolt, to explore how Q-Commerce has evolved from hype to a true growth driver for brands. Wolt, the Finnish-born delivery platform now part of DoorDash and active in 30+ markets, is expanding from food delivery into grocery, retail and FMCG partnerships. Salomon shares his unconventional career journey and explains why quick commerce is not just about speed, but about data, distribution, and activation working together. We dive into the untapped potential of the channel, the role of retail media, and how FMCG leaders can break silos to unlock value. Tune in to hear about: Salomon's unique career journey from investment banking and travel retail in Asia, to Delivery Why Q-Commerce offers untapped potential for both conversion and consumer engagement Distribution vs. activation: why getting fundamentals right matters before flashy campaigns How near-instant shopper and basket data creates new opportunities for FMCGs The importance of aligning global and local teams, agencies, and distributors More Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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261. Erika Ferszt, CMO at Furla: Reinventing Marketing
08/27/2025
261. Erika Ferszt, CMO at Furla: Reinventing Marketing
In this episode, we speak with , CMO at Furla, the historic Italian leather goods house founded in 1927, to explore not only how brand building has transformed, but also how she’s reinvented herself along the way. From starting out in New York ad agencies to a decade shaping Ray-Ban at Luxottica, ten years running her own consultancy, and now leading Furla into its next chapter, Erika’s career mirrors the evolution of marketing itself — from big-budget campaigns to today’s fast, fragmented, always-on environment. Together, we reflect on the balance between creativity, data and AI, the enduring importance of psychology and human patterns, and why networking is as essential as strategy for modern leaders. Tune in to learn about: How Furla’s “Come Play With Us” campaign sets the tone for its new chapter Lessons Erika learned while helping Ray-Ban thrive in the early days of social media How marketing has shifted from agency monoliths to agile, real-time creativity Why psychology, pattern recognition and data are central to brand connection The role AI can play in sparking ideas — but never replacing human creativity Moving from Corporate to self-employed and to corporate again More Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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The CPG Guys: Paranoia Breeds Innovation with Mercado Libre's Sean Summers
08/23/2025
The CPG Guys: Paranoia Breeds Innovation with Mercado Libre's Sean Summers
Our 2024 guest Sean Summers recently joined our US sister Podcast The CPG Guys to share where Mercado Libre is in their Retail Media and Omnichannel journey. Original Synopsis The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online. Follow Sean on LinkedIn at: Follow Mercado Ads on LinkedIn at: Follow Mercado Ads online at: Sean answers these questions: How is Mercado Libre evolving its marketing strategy to support the CPG category’s digital expansion across Latin America? What role does Mercado Libre marketing play in shaping omnichannel experiences—especially for CPG brands—across your marketplace, app, and media network? How do you support CPG brands in activating precision targeting and attribution on your platform? What shifts have you observed post-pandemic in online consumer behavior within the CPG space in LATAM and how is Mercado Libre positioned to win with these changes? How are you leveraging personalization and dynamic creative to enhance relevance in media for your CPG advertisers? What measurement frameworks do you use to assess CPG campaign effectiveness—especially at the lower funnel—and how transparent is that to brand partners? Can you share how emerging technologies like AI are being embedded into your media offerings to optimize targeting and creative? How does Mercado Libre collaborate with CPG manufacturers directly versus working through commerce acceleration agencies like Flywheel? How do you keep your team and partners aligned with fast-moving trends in omnichannel commerce and retail media—especially in the CPG domain?
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260. Charlotte Bailey-Sane, Marketing, Digital & eCommerce Director at ADM: Winning Consumers Across D2C, Marketplaces & Retail
08/20/2025
260. Charlotte Bailey-Sane, Marketing, Digital & eCommerce Director at ADM: Winning Consumers Across D2C, Marketplaces & Retail
In this episode of The FMCG Guys, Daniel is joined by , Marketing, Digital & E-commerce Director at Nutrition and Health Leader ADM, to explore how she’s driving growth in the fast-evolving health & wellness space. Charlotte shares her journey from agency life into brand leadership, why she’s always been drawn to e-commerce and digital transformation, and how she’s built an integrated marketing and digital function at ADM. She also discusses making D2C work in niche categories, protecting brand equity across channels, and leading hybrid teams in a rapidly changing environment. Key takeaways include: Building ADM’s digital & e-com team from scratch Making D2C work in pet and equine supplements Balancing data with gut instinct in marketing Protecting brand equity across channels Leading and building culture in hybrid teams More Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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259. Gardar Stefansson (CEO) and Lauren Larsen (Marketing Director) at GOOD GOOD: A Healthier Pantry
08/16/2025
259. Gardar Stefansson (CEO) and Lauren Larsen (Marketing Director) at GOOD GOOD: A Healthier Pantry
Our guests are , Founder & CEO, and , Global Marketing Director at , the Icelandic brand disrupting the spreads aisle with no-added-sugar jams, nut butters, and chocolate spreads. What started as a pivot from surplus stevia stock has become a fast-growing business with products now in Europe and major U.S. retailers like Whole Foods, Walmart, and Kroger. With a mission to make everyday pantry staples healthier—without compromising on taste—GoodGood runs a lean, global team and blends data-driven decisions with gut instinct to build a loyal consumer base. Tune in to hear about: How a jam experiment in an Icelandic kitchen sparked a global food brand Why GoodGood’s spreads have 88% fewer calories—without cutting flavor The bold move to the U.S. and how it unlocked rapid growth Using smart packaging and cultural insights to win U.S. shoppers Running a $10M+ business with just 15 people and clear OKRs Balancing community-building, authenticity, and data in brand marketing More Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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The CPG Guys Summer '25 Industry Rank Punditry
08/13/2025
The CPG Guys Summer '25 Industry Rank Punditry
Our friends, The CPG Guys' Sri Rajagopalan & Peter VS Bond muse current industry topics.
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