The FMCG Guys

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

322. Yves Briantais, CMO at Carlsberg: Marketing Fundamentals, Connecting with Consumers, Health Scares, Cultural Adaptation, Generational Changes 05/06/2026

321. Maria Chong, Managing Director - Europe at Lee Kum Kee Live from London: The Original Oyster Sauce, Changing Flavours in Europe, Speaking with Chefs, A Growing Category 04/29/2026

320. Boris Rütten, Global Head of eCommerce at Henkel and Salim Bachatene, SVP eCommerce Sales at NielsenIQ: AI-Ready Data, Taking the Pain Early, eCommerce Becoming a Generalist Role, Lack of Digital Shelf Standards Watch on YouTube: (Global Head of eCommerce at Henkel, who visited us 2023) and (SVP eCommerce Sales at NIQ) join us to tackle one of the most critical, and often overlooked, topics in modern commerce: Data. For years, eCommerce teams have focused on growth levers without fully addressing the complexity of bringing data together. But as AI and advanced analytics take center stage, the reality is clear: without strong data foundations, there is no meaningful insight and no scalable impact. In this podcast we explore how brands can connect online and offline data, establish the right governance, and turn fragmented inputs into actionable, cross-functional decisions. Topics covered: Why data has traditionally been ignored in eCommerce—and why that’s changing fast The three essential layers of commerce data: online, offline, and the connection between both Why AI and insights are only as strong as the data behind them The consequences of poor data management—and how to avoid them Governance: who should own data internally, and how to structure it effectively Navigating a world without digital shelf standards Practical recommendations to move from siloed data to actionable growth More: Boris' 2023 Episode: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered. /episode/index/show/dwyerpartners/id/40952760

319. Bart Ongenaet, Commercial, Supply and Wholesale Director Mexico at Decathlon: Sports Consumer, from Store to Leader, Managing Japan, Retail and Marketplaces, Quality for Everyone 04/15/2026

318. Amit Keswani, Chief Omnichannel and AI Officer at Chalhoub Group live from Shoptalk Luxe: On/Off Line Intergration in Luxury, AI applications, Licences, Risk-Taking in a Career 04/08/2026

317. Monique Perlmutter, VP Sales Riott Media at Marriott: Live from CES, Travel Media, Quirks of Traveling, CPG Case Studies 04/01/2026

316. Adam Smith, Head of Retail Media at Iceland and Kiri Masters: Quo Vadis, Retail Media?, UK vs US, In-Store Screens and Measurement, RM dEthics 03/28/2026

316. Adam Smith, Head of Retail Media at Iceland and Kiri Masters: Quo Vadis, Retail Media?, UK vs US, In-Store Screens and Measurement, RM dEthics Quo Vadis, Retail Media? With this question in mind (Where are you going, Retail Media?), we invited two of the best respected voices of this industry: , Retail Media Analyst, and , Head of Retail Media at British Supermarket Iceland. In this conversation, we explore the structural differences between the US and UK markets, why retail media has moved from hype to a lasting industry priority, and how new forces like agentic shopping and AI-powered discovery could reshape the entire model. We also comment Iceland’s ambitious in-store retail media rollout, the importance of measurement and internal alignment, and the growing tension between performance, creativity, ethics, and retailer brand identity. Tune in to hear about: Why retail media in the US and Europe has evolved differently, from market structure and GDPR to e-commerce penetration and offsite capabilities Agentic shopping and how AI-driven discovery could disrupt onsite retail media and reduce valuable shopper signals Why retail media must sit close to the trading function and how internal stakeholder management is often the hardest part Iceland’s retail media opportunity: a loyal customer base, 9 million weekly transactions, and a major in-store digital screen and analytics rollout Measurement, creativity, private label vs branded investment, and the ethical questions retailers will increasingly face as retail media expands into new categories and formats More Kiri's Newsletter: Kiri's piece on US vs UK and ethical dilemmas in retail media Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered. /episode/index/show/dwyerpartners/id/40644280

315. Beyza Kapu, Global Ecom Tech & Data Analytics Director at L’Oréal and Salim Bachatene, SVP Global Sales, eCommerce at NielsenIQ: Agentic Commerce, Future Path-To-Purchase, Solutions for Brands, Future of Retail 03/25/2026

314. Sandie Dilger, CMO at Proper Snacks: Agency to Brand, Better Snacking , Fiber is the new Protein, Fostering Creativity 03/21/2026

313. Richard Jones, Global GTM Director at Carlsberg: eCom in FMCG, eB2B, Digitalizing Routes to Market, Leading in Crisis, Micro-Customer Centricity, Adapting to Behaviour Changes 03/18/2026

312. Matt Lee, Founder at SMG: Rolling Stones, Retail Media, Toblerone Til Divider, Targeted Coupons, Scaling a 500+ People Business 03/14/2026

311. Stacia Carr, Chief Technology and Product Officer at Vestiaire Collective Live from Shoptalk Luxe: Bay Area to Europe, Luxury Second Hand, How to Vet Brands, Tech and Business 03/11/2026

310. Marielle Lopez, VP and GM Iberia at Bayer Consumer Healthcare: Women in Business, Mentors, Bias, Feedback, Leadership 03/07/2026

309. Salim Bachatene (SVP eCommerce Sales at NIQ) and Alex Juday (SVP eCommerce Revenue at Incremental): Incrementality, Myth or Reality?, Retail Media, Brand Investment 03/04/2026

308. David Flochel, CEO at Quorn: Leading with Authenticity, Private Equity, Moving with Family, Health Scares, Plant Based 02/28/2026

307. Paul Dahill, MD of Sales EMEA at Koddi: Retail Media Overhaul, Measurement Expectations, Operational Bottlenecks, Commerce is not only Retail, What Brands and Retailers can Do, AI 02/25/2026

306. Julio Cesar Do Monte, Area VP Russia, Africa, Middle East and Turkey at Kenvue: Moving 8+ Times, Curiosity, Trust, Cultural Sensitivity, GM Mentality from Day 1 02/21/2026

305. Spyros Tryfonas, Vice President - Head of Asia, Oceania & Africa at Cereal Partners Worldwide: Leading Local, Global and Regional, Authenticity, Self-Awareness, 02/18/2026

304. Tijmen Willems and Alison Dunham from STRATACACHE: What's in Store in Dusseldorf, Creative, Brands, Digital Signage 02/14/2026

303. Sharon Gee, SVP Product, AI at Commerce: Visibility in Agentic, Brand Websites, Data + Commerce, Customers as a Channel 02/11/2026

302. Marina Nesterenko, Global Category and Customer Marketing Director at LIPTON Teas and Infusions: Bold Moves, Corporate Mid-Life Crisis, Tea's Comeback, Paris' first Champagne Bar 02/07/2026

302. Marina Nesterenko, Global Category and Customer Marketing Director at LIPTON Teas and Infusions: Bold Moves, Corporate Mid-Life Crisis, Tea's Comeback, Paris' first Champagne Bar Marina Nesterenko is the Global Category and Customer Marketing Director at LIPTON Teas and Infusions (Unilever spin-off). In this conversation, we speak about how she’s re-imagining the tea category – where over 5 Billion cups are consumed a day globally! – to better connect with consumers, now that younger generations are not so keen on coffee. We also speak about her FMCG career beginnings, falling out of love with the corporate world and back again, entrepreneurship and more. Ah! And Marina is also the Founder of Bubble Bliss, a Champagne Bar in Paris that’s just been nominated as one of the best in France only one year after opening: Tune in to hear about: Marina’s career beginnings in the far Russian East Cross-functional and geographical moves at Mars (including Royal Canin) Why growth and development and a common purpose and vision are key in employee engagement Mid-life corporate career crisis: executives in their 40s becoming estranged from their corporate employers How she’s grown her career by making bold moves every 3-4 years Becoming an entrepreneur and a surprising corporate comeback! More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered. /episode/index/show/dwyerpartners/id/40021125