The FMCG Guys
The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.
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160. Stephanie Lilley, General Manager Hygiene UK & Ireland at Reckitt: Transparent Leadership
05/18/2024
160. Stephanie Lilley, General Manager Hygiene UK & Ireland at Reckitt: Transparent Leadership
Our guest is , General Manager for Reckitt’s Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a preminence of P&L roles. Tune into this conversation to hear about: Steph’s first leadership experience The learning curve when taking an international assignment in Russia The leadership style she’s developed in time Balancing being genuine with “getting results” Her experience being a woman in commercial roles Approaching diversity, equity and inclusion Leveraging Reckitt’s popular brands for societal change More: Follow us on Instagram: Follow us on LinkedIn: The CPG Guys (US "Sister Podcast"): Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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159. Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights): Insight to Innovation
05/15/2024
159. Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights): Insight to Innovation
How can companies come up with new, relevant innovations without proper quality insights? Our guests (CEO at ) and (VP Insights with experience at Danone and Colgate) join us to explain how today’s technologies can give better, more complete and accurate answers to the classic questions when it comes to understanding the consumer. Get ready for a deep dive into the fascinating world of consumer insights through: Answering questions: the primary role of insights and market reasearch across time Eyesee's unique mix-method research approach - the synergy of behavioral methods and surveys for more actionable insights Linking consumer insights to new product launches How insights leaders are getting together (Insights Lighthouse) to have a stronger voice in the industry Agency x FMCG Brands relationship: how to get the most out of it The power of Insights to debunk myths and pre-conceived thoughts More: Follow us on Instagram: Follow us on LinkedIn: The CPG Guys (US "Sister Podcast"): Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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158. Maddy Booker-Price, Head of eCommerce at Urban Outfitters: Total Retail
05/11/2024
158. Maddy Booker-Price, Head of eCommerce at Urban Outfitters: Total Retail
Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi’s, is now the Head of eCommerce at Urban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through: The role of an omni-channel Director in 2024 Working with cross-functional peers The importance of listening to the consumer Her vision of what an online store has to be Leaderships lessons learnt along the way More: Follow us on Instagram: Follow us on LinkedIn: The CPG Guys (US "Sister Podcast"): Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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157. PriceSpider's Rae Guimond & Brett Banner: Unboxing Commerce
05/08/2024
157. PriceSpider's Rae Guimond & Brett Banner: Unboxing Commerce
The consumer journey in today’s connected world is more complex and blurry then ever. In this episode, we bring you two experts from , the world’s leading commerce platform: , Director GTM Strategy and , SVP Strategy. With them, we’ll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands. Coinciding with the publishing of their , North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about: Take-aways from their recent consumer survey Top priorities and pain points for FMCG companies in 2024 What the shopper journey looks like nowadays and how FMCG companies can break through the noise and engage with them How can FMCG break down internal silos for a common effort in a connected commerce world Tips for consumer goods brands to stay relevant in a connected commerce world More: Listen to Brett & Rae on The CPG Guys: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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156. Neil Reynolds, Global VP Digital Commerce at Mars: eCommerce General Management
05/04/2024
156. Neil Reynolds, Global VP Digital Commerce at Mars: eCommerce General Management
heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce. He joins Efrain and Daniel to speak about: His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce Digital Commerce as a full-funnel proposition that drives the whole business forward Deploying Global know-how and capability into local markets Anticipating Shoptalk Europe (June 3-5) in Barcelona More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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154. Eva Gallocchio, Chief eCommerce, CRM and Customer Officer at illycaffè: Mastering DTC
04/27/2024
154. Eva Gallocchio, Chief eCommerce, CRM and Customer Officer at illycaffè: Mastering DTC
is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian . She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US. In this podcast, Efrain and Daniel speak with Eva about: The changing Consumer and how Retail’s adapted How to be consistent at every touchpoint Differences between working in Fashion and FMCG Illycaffe’s footprint across out-of-home, Retail and DTC Leadership lessons from working abroad Exciting innovations coming at Illycaffee More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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153. Peter Vasilyev, Business Development Director Europe at Ailet: Image Recognition, Enhancing Retail Execution
04/24/2024
153. Peter Vasilyev, Business Development Director Europe at Ailet: Image Recognition, Enhancing Retail Execution
Our guest is , Business Development Director Europe at , an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale. Tune into this conversation to learn about: How Image Recognition Technology can obtain store data with 95% accuracy Different KPIs that the technology supplies to FMCG companies Types of data that come from analyzing shelfs at scale How to implement the solution within a company What sets Ailet apart from other solutions in the market More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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152. Julie Laurens, MD eCommerce Business Unit at Pierre Fabre: Test, Learn, Lead
04/20/2024
152. Julie Laurens, MD eCommerce Business Unit at Pierre Fabre: Test, Learn, Lead
' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins and to speak about her journey, lessons learnt and why every future CEO will need digital experience. Enjoy this conversation, in which you'll hear about: Taking control of your personal and professional life regardless of your academic choice Acting as an entrepreneur in a big corporate Why eCommerce should a key building block for anyone that wants to lead a Consumer Goods organization How she leads and inspires teams and acts as a catalyst for change being genuine More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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151. Claire Wyatt, VP Business Strategy & Marketing Science at Albertsons Media Collective: A Cookieless Future
04/17/2024
151. Claire Wyatt, VP Business Strategy & Marketing Science at Albertsons Media Collective: A Cookieless Future
is the VP of Business Strategy & Marketing Science at , the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from . Watch on YouTube: Listen to Claire Wyatt on The CPG Guys in 2022: In this conversation you'll hear about: ABS Media Collective's Leadership and Retail Media journey A cookieless world: activating safe 1st party data and how to measure Approaching Retail Media as a Full-Funnel value propostion: partnering with Pinterest Uses of Artificial Intelligence Developing of in-store capabilities and how Europe is ahead of the US How measurement will be a competitive advantage and data as backbone for Retail Media growth More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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150. Chris Perry, Chief Learning Officer at firstmovr: The Shopping Basket of the Future
04/13/2024
150. Chris Perry, Chief Learning Officer at firstmovr: The Shopping Basket of the Future
, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading , he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World. Jump on the show & you'll learn about: A career that went from FMCG to Agency and back! Starting firstmovr and what this movement is all about Challenges for Brands in today's eCommerce How to drive incrementality by taking a full-funnel approach Influencing in-store from an omni perspective Measurement: how can brands quantify the impact on their business How should brands think about growth from a total category management perspective More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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149. Richard Rodgers, Marketing Director, Keurig at Keurig Dr. Pepper Canada: Full-Funnel JBPs
04/10/2024
149. Richard Rodgers, Marketing Director, Keurig at Keurig Dr. Pepper Canada: Full-Funnel JBPs
heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company. Watch on YouTube: He joined Daniel live at the Retail Media Summit in Toronto to speak about: Keurig Dr. Pepper’s portfolio of brands and category His own journey from managing the physical to the Digital shelf Media’s power across the funnel and tying online with in-store Advice to other FMCG brands More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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148. Roger Graell, Chief Digital Officer at Bata: Omni Ecosystems
04/06/2024
148. Roger Graell, Chief Digital Officer at Bata: Omni Ecosystems
Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. , their Chief Digital Officer, joins the show to speak about how he’s creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels. Tune in to learn about: The objectives he sets when approaching a Digital Business His 3 key business pillars: dot com, developing marketplaces and in-store digitalization Career background at the likes of lastminute.com and Mango Building Omni capabilities like using stores as operational hubs The importance of consistency His contact with new technologies More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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147. Leanne Gibson, VP & MD at Walmart Connect Canada: Adaptive Retail
04/03/2024
147. Leanne Gibson, VP & MD at Walmart Connect Canada: Adaptive Retail
Walmart is celebrating 30 years in Canada this spring. , who heads up their Retail Media Division, , in Canada, joins Daniel at in Toronto. Watch on YouTube: In this conversation, you'll hear about: Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store How the Canadian digital advertising Market compares to the US AI and Tech investments: being an adaptive retailer Developing a strategic relationship with FMCGs based on outcomes
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CEO Vijay Talwar: Purpose as a Catalyst (2022)
03/30/2024
CEO Vijay Talwar: Purpose as a Catalyst (2022)
2024 Update: is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta. The FMCG Guys, Daniel and Efrain, are joined in this episode by , a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.
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146. Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw on Unlocking Omnichannel
03/27/2024
146. Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw on Unlocking Omnichannel
is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success joins live from 's Retail Media Summit Canada in Toronto, where he was the opening speaker. Watch on YouTube: Topics covered: Canada's largest grocer's approach to Media In and out of store media Cases where they are applying AI Lower and upper funnel value in Retail Media How to generate awareness in a person's most critical point of making a purchase decision Key Learnings from the Inaugural Retail Media Summit Canada
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145. Tulika Pandey, eCommerce and Shopper Marketing Lead, Canada at WK Kellogg: Seamless Consumer Interaction
03/23/2024
145. Tulika Pandey, eCommerce and Shopper Marketing Lead, Canada at WK Kellogg: Seamless Consumer Interaction
is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s). Watch on YouTube: She joins Daniel live from the Retail Media Summit Canada (organized by the ) to speak about how she leads a sales strategy agenda in an omni-channel world through: Her unique role managing both Shopper and eCommerce What’s next in Retail Media In-store Media: her thoughts and how relevant it is for FMCG brands. Advice around skipping hurdle Putting the consumer at the center and approaching the full-funnel in consequence More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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144. Cyndi Loza, Managing Director, Member Content at Path to Purchase Institute (P2PI): Covering Global Media
03/20/2024
144. Cyndi Loza, Managing Director, Member Content at Path to Purchase Institute (P2PI): Covering Global Media
is the Managing Director, Member Content at (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail. Watch on YouTube: She joins Daniel live from the first edition of in Toronto, to go over: Current trends in Retail Media How P2PI is helping Retailers and Brands come to a common understanding of the current environment What makes Canada unique The event and looking at the future More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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143. Zakir Karim, VP Functional Nutrition South Asia at Unilever: Leading Turnarounds
03/16/2024
143. Zakir Karim, VP Functional Nutrition South Asia at Unilever: Leading Turnarounds
, VP Functional Nutrition South Asia at Unilever, based in Mumbai, is a Portuguese national with a fascinating background. He started his career in his native Portugal, where he grew within the ranks of the Anglo-Dutch conglomerate. Later on, he went international (Netherlands, France, now India) and developed a taste and speciality for business turnarounds. He joins the pod to speak about: His learnings in India (so far!) and how it compares to Europe The impressive and not-so-well-known dimension and footprint of Hindustan Unilever A unique family background and his career beginnings Developing a speciality in business turnarounds What does turning around a business look like? Developing a framework The impact of Digital on being a GM
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142. Rico Uesluek, CEO at Marry Jane: Exploring Cannabis
03/13/2024
142. Rico Uesluek, CEO at Marry Jane: Exploring Cannabis
What comes to mind when you think of Cannabis? , CEO of , one of Europe's largest producers, joined Daniel to speak about the state of the category and where it's headed to. With a background in Coca-Cola and Logitech, he will challenge many of your preconceptions through: His transition from small business to large blue-chip to CEO in the up-and-coming Cannabis industry The state of affairs of Cannabis in Europe What categories and channels Marry Jane operates in How they are building a company in cannabis with FMCG best practices More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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141. Olivier Proust, SPV Supply Chain EMEA at Conair on Transforming Supply Chains
03/09/2024
141. Olivier Proust, SPV Supply Chain EMEA at Conair on Transforming Supply Chains
is a Suppy Chain leader that's specialized in transforming Operations of mid-sized multinationals. Currenlty responsible for Conair's (the owner of Babyliss) Supply Chain for EMEA, he joins Daniel and Efrain to explore the secrets behind change and why enjoys working in this size of Consumer Goods companies. In this conversation, you'll hear about: Being French yet starting a career Canada and making it back to Europe later in his career Why he prefers working with mid-sized companies instead of the large FMCGs The main areas of disruption in today's supply chain His experience managing end-to-end Supply Chain Transformations How he inspires, leads and attracts talent More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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140. Tomasz Kozlowski, VP Global Sales at Softserve Business Systems: Mythbusting FMCG Digital Transformation
03/06/2024
140. Tomasz Kozlowski, VP Global Sales at Softserve Business Systems: Mythbusting FMCG Digital Transformation
Does Digital Transformation have to be hard? Is there a way to dodge some of the common headaches and understand the reality versus the myths? Watch on YouTube here: Meet , the VP of Global Sales at . He’s not just any expert; he’s a mythbuster who’s spent the last 15 years helping FMCG companies find clarity in the complicated world of tech. In this episode, co-hosted by and The CPG Guys' we review the most common digital transformation myths, such as: Digital Transformation is all about Technology It will solve all my sales problems It's only for the Modern Trade Channel Only large corporations can drive this change Immediate ROI is guaranteed We are tech advanced because we have a lot of systems Data is the basis for Digital Transformation ChatGPT will help you solve serious problems Are you ready? More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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139. Jacques Van Cauwenberge on EU Grocery Retail: a Value Creation Agenda (with guest co-host David Sloff!)
03/02/2024
139. Jacques Van Cauwenberge on EU Grocery Retail: a Value Creation Agenda (with guest co-host David Sloff!)
Daniel is joined by guest co-host in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting Topics covered: The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands The impact on Retailers and reactions to protect their P&Ls Conflicts between brands and retailers: why they happen and the negative consequences for everyone A value creation agenda to go back to sustainable growth More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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138. Gustavo Mendonça, Head of Revenue Management Digital Transformation NA at Kraft Heinz: The Future of Revenue Management
02/28/2024
138. Gustavo Mendonça, Head of Revenue Management Digital Transformation NA at Kraft Heinz: The Future of Revenue Management
Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. , who has driven transformation at the function at Kraft Heinz, joins us to discuss why this function is strategic and how it's being transformed by digital. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting In this episode you'll learn about Revenue Management's crossroad with digital through: The growing influence of Revenue Management in global FMCG's Variables companies consider when pricing Decision-making factors in promotion and trade expenditures How digital transformation is impacting revenue management and what tools are relevant More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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137. Paul Wright, Head of Uber Advertising, UK and Eire: Destination Retail
02/24/2024
137. Paul Wright, Head of Uber Advertising, UK and Eire: Destination Retail
has done it all: big business, small companies, run his own business... and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting Topics covered in this episode: Paul's career Running different adds depending on the customer's journey on the ride app Building an ecosystem across their two main platforms Data measurement Opportunities for FMCG, Retail and non-endemic brands More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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136. Nicolas Kroeger, Retail Expert & CDO on 2024's European Retail
02/21/2024
136. Nicolas Kroeger, Retail Expert & CDO on 2024's European Retail
, one of Europe's top voices in Retail Trends and current ad interim Chief Digital Officer at Manor AG, Switzeland's largest Department Store, joins live in Barcelona to go over what's happening in Retail in the old continent. Watch this episode on YouTube: This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting In this episode, you'll hear about: Europe's Retail Situation today amid inflation, old merchandise pilings, low margins and other post-covid antics! Potential ways out of the current scenario Looking towards the store of the future and learnings from NRF Tech (AI) in Retail How to get a better understanding of the consumer More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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135. Gunnur Gunnarsdóttir, Executive Director of Retail Operations and Human Resources at Samkaup: Retail in Iceland
02/17/2024
135. Gunnur Gunnarsdóttir, Executive Director of Retail Operations and Human Resources at Samkaup: Retail in Iceland
Ever wondered what running supermarkets in a remote country like Iceland looks like? was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is , who runs both Retail and Human Resources at Samkaup, one of the island's main players in FMCG Retail with a number of banners. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting Listen in, transport yourself to Iceland and learn about: Gunnur's career path from Human Resources Manager to heading up a Retail Organization Iceland's FMCG market: Retail Footprint, Challenges and Opportunities for brands Samkaup's mission of serving the entirety of Iceland's population even at a financial cost HR initiatives in diversity, continuous learning and talent attraction Omni-channel initiatives and partnership with in Loyalty More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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134. Mauricio Pordomingo, Human Resources & Talent VP: HR's Seat at the Table
02/14/2024
134. Mauricio Pordomingo, Human Resources & Talent VP: HR's Seat at the Table
Can HR truly become a strategic powerhouse, shaping the narrative and direction of a global company? Join as he explores this question with , a Human Resources and Talent Leader in FMCG, most notably at Pepsico. Broadcasting live from Barcelona, they delve into the evolving role of HR and its potential to be a game-changing force in the corporate realm. Watch this episode on YouTube: This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting Topics covered: The role of Human Resources in a global FMCG company and why it can fall into the trap of becoming operational A Human Resources Leader as an advisor to the C-Level and the CEO Talent: managing succession planning, balancing internals and externals Leveraging Technology in HR: the impact of AI Embedding DEI into a company's culture More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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133. Oshiya Savur, Chief Marketing Officer at Maesa: Redefining Beauty
02/10/2024
133. Oshiya Savur, Chief Marketing Officer at Maesa: Redefining Beauty
is the CMO at Maesa, the Bain Capital owned Beauty Accelarator. With a wealth of experience in beauty at the likes of Unilever and Revlon, she joins us to speak about her journey and how she's bringing new, exciting brands to market. Ah! And she's also a podcast host: This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting In this podcast, you'll hear about: The similarities and differences between leading Marketing for big and small brands How Digital Transformation and AI have impacted Marketing Creativity and Innovation Influencer Marketing How a fast company like Maesa approaches hiring for leadership positions More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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132. Alessandro Boffi, Global Sales Director Right Store at Mondelez International on Transforming B2B
02/07/2024
132. Alessandro Boffi, Global Sales Director Right Store at Mondelez International on Transforming B2B
Alessandro Boffi joins Christina and Daniel to speak about how Mondelez International is transforming their Global Commercial Team to reach more customers globally. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting Topics covered in this conversation: Alex's career background across Sales, Strategy, eCommerce and Global Route-to-Market in three regions The B2B channel in FMCG eB2B and digitalizing global Routes to Market More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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131. David Pivk, Chief Marketing & Digital Officer at Active Brands on Building Brand-Centric Communities
02/03/2024
131. David Pivk, Chief Marketing & Digital Officer at Active Brands on Building Brand-Centric Communities
is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world. This Episode is brought to you by Softserve. Start a conversation about fact-based digital transformation today by visiting In this conversation, you’ll hear about: The dynamics and balancing investments between brand and performance marketing DTC: from darling to potential headache. What’s next? Independent specialty stores’ role Building a community around a brand Leading teams in good and bad times More: Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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