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229. Frederic Fernandez: Inside FMCG: Analyzing the Top Companies and Trends
03/15/2025
229. Frederic Fernandez: Inside FMCG: Analyzing the Top Companies and Trends
is one of the most respected voices in FMCG. Through his consultancy, Frederic Fernandez & Associates, he partners with Fortune 100 FMCG companies, helping them navigate today’s complex and rapidly evolving landscape. Beyond his consulting work, he has built a strong following through his insightful LinkedIn analyses, where he dissects industry trends and company strategies with precision. Most recently, he launched a podcast featuring in-depth conversations with FMCG CEOs. In this conversation, you'll hear about the top trends affecting the industry, such as CEO churn, Marketing, eCommerce, Post-COVID hangover, as well as a deep dive into Personal and Home Care companies like Procter & Gamble, Reckitt or Unilever. Follow Frederic Fernandez on LinkedIn: His LinkedIn Newsletter: The Growth CEO Podcast (YouTube Link, also available on major podcast platforms): More Follow us on LinkedIn: Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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