231. Nikitas Paraskevopoulos, Global Head Revenue Growth Management at Bayer Consumer Healthcare: Strategic RGM
Release Date: 03/22/2025
The CPG Guys: Shoptalk 2025 Recap
The FMCG Guys
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/ Find CPGGUYS on Linkedin at : https://www.linkedin.com/company/56451211 Find...
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Jacques Van Cauwenberge on EU Grocery Retail: a Value Creation Agenda with guest co-host David Sloff (March 2024)
The FMCG Guys
Daniel is joined by guest co-host in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting Topics covered: The change in shopping behavior, surge of different...
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The CPG Guys: What's Brewing in Omnichannel with illycaffè's Cristian Arcangeli
The FMCG Guys
In this episode, our US Partners the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. Find Cristian on LinkedIn at: Find illycaffè on LinkedIn at: Find Illycaffè online at: Apply to join the Cornell retail media program Cristian answers these questions: Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at...
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Update from The FMCG Guys: Next Episodes, Events and more!
The FMCG Guys
The FMCG Guys will be back with an all-new episode on May 7th. In the meantime, here's a sneek peak into our next events. Happy Easter!
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237. Jose Salas, Finance Director LATAM and Caribbean at Reebok: The Co-Pilot CFO
The FMCG Guys
is Reebok’s Finance Director for Latin America (South & Central) and the Caribbean. He joins the show to share his broad experience across multiple functions in Consumer Goods, his recurring return to Finance, and why he sees the Finance function as a driver of growth and innovation—far from the tactical role it’s often perceived to be. Tune in to hear about: His career path in Finance and cross-functional moves Why Finance sometimes gets a bad rap How Finance can be a powerful partner for growth and innovation Collaborating effectively with other functions The impact of the data...
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236. Marco Brucato, Head of eCommerce D2C EMEA Growth at Beko Europe: Unlocking FMCG & Appliances DTC
The FMCG Guys
Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It’s a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value? To explore what successful models look like, , Head of eCommerce D2C EMEA Growth at large-appliance leader Beko, joins Daniel and guest co-host from (also strategic partners in events like Candid Commerce). Tune in to hear about: How Marco has built and scaled DTC in multiple Consumer Goods categories The differences between DTC in...
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The CPG Guys: Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza
The FMCG Guys
Our sister podcast in the US, The CPG Guys, welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Cornell retail media program Find Cyndi Loza on Linkedin: Find Path to Purchase Institute on Linkedin: Find Path to Purchase Institute online : Find the P2PI Retail Media Networks Ratings & Insights Report...
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235. Volker Zöller, President Consumer Goods EMEA at Essity: Leading into the Future
The FMCG Guys
is the President Consumer Goods EMEA at Consumer Hygiene leader Essity. After being one of the first guests of the podcast back in 2020, he re-joins us to go over the most pressing issues in the industry: culture change, digitalization, diversity and inclusion and much more. Tune in to learn about: How their Munich office has been seleced as the best in Germany due to its adaptation to new ways of working Digital transformation both internally and externally Why Essity is commited to diversity in these times How European companies can remain competitive Industry body work and...
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234. Gael Peigné, VP Product at Shalion: Food Service Aggregators in FMCG, Opportunties and Challenges
The FMCG Guys
From explosive growth to high-profile mergers and eventual market consolidation, Food Service Aggregators (FSAs) like Deliveroo, Uber Eats, Wolt, and Delivery Hero have transformed how consumers access food. And despite all the ups and downs, one thing is clear—FSAs are here to stay. In this episode, we’re joined by , VP of Product at digital shelf intelligence leader , to unpack the evolving role of FSAs and the opportunities and challenges they present for FMCG brands. We cover: What the Digital Shelf really means today The evolution and current landscape of FSAs Why FSAs matter—for...
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233. Federico Pasquini, Global R&D Innovation Director at Kimberly-Clark: Researching Consumers, Developing Brands
The FMCG Guys
, Global R&D Innovation Director for International Family Care & Professional at Kimberly-Clark, joins us for a deep dive into the world of Research & Development — a first for the podcast. In this episode, Federico shares how R&D drives progress in a global FMCG powerhouse, and why innovation matters even in the most low-involvement categories. Tune in to hear about: Federico’s international career journey — from Europe to India What the innovation process really looks like in a fast-moving consumer goods company How to challenge the status quo in everyday product...
info_outlineRevenue Growth Management (RGM) has become one of the key strategic sub-functions in modern FMCG companies. It acts like the glue between Sales, Marketing, Finance… and more! But, what does this function actually do? What are its goals? And what are the trends shaping it right now.
It’s our pleasure to welcome Bayer Consumer Healthcare’s Global Head Revenue Growth Management, Nikitas Paraskevopoulos to speak about:
- What RGM does in a Consumer Goods company
- Why it has become a key function
- Key levers within RGM: pricing, portfolio optimisation…
- How Data, Analytics and emerging tech like AI are impacting
- Stakeholder alignment
- The future of RGM
More
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian