267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
Release Date: 09/17/2025
268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand
The FMCG Guys
For many people in our industry, our guest doesn't need any introduction. has become one FMCG and Retail's Top Voices through his content and thought leadership in Retail Media. What maybe some people don't know is that Roger also serves in a global role at the world's largest liquor company: Diageo. In this episode, we speak not only about the latest in Retail Media but we specifically focus on what's in it for the Brands and Consumers. Tune in to hear about: How Roger became a Linkedn Top Voice The Retail Media boom and why brand have bought into it Why Amazon's still ahead of the game...
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267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
The FMCG Guys
is the President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International. With a background in Consumer Goods at P&G, he joined the legacy tobacco business to lead it into a new era: smoke-free. In this episode, we explore what motivated his move to a controversial industry—challenging his own pre-conceived ideas—and how he’s reinventing the category through product innovation, consumer understanding, and innovative marketing and route-to-market. Tune in to hear about: Stefano’s career journey from Procter & Gamble to Philip Morris in a variety of...
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266. Constantin Fink, Chief Commercial Officer International at Tchibo: The Path Towards Top-Line Growth
The FMCG Guys
Our guest is , a Commercial and Growth Leader that’s worked globally in FMCG, Consulting, Private Label, Foodservice and currently serves as Tchibo’s Chief Commercial Officer, International. His common career thread has been how to deliver an improved top line to the businesses he’s managed, so in this episode we focus on how he’s mastered the art, science and process of sales across cultures, industries and contexts. Tune in to hear about: His career foundation at L’Oréal and the importance of going international The thinking behind his cross-industry moves Managing price...
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265. The Big Retail Media Ad-Tech Talk with Andreas Reiffen (Pentaleap) and Melanie Zimmermann (Criteo)
The FMCG Guys
Welcome to the first ever debate on The FMCG Guys, with two Retail Media Titans (and competitors): from Criteo and from Pentaleap. In the last five years, we’ve seen how many retailers have built Ad businesses, now commonly known as Retail Media Networks. This surge has had a tremendous impact on the industry, effectively changing marketing and the way brands and retailers interact. In this time, there’s been a clear pioneer in the ad-tech space, that has won many, many Retail accounts during this surge of Retail Media: Criteo. In parallel, we’ve seen other, smaller and more...
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264. Chris Doe, UK Marketing & Innovation Director at Pilgrim's Europe: Empowering Brands with Optimism
The FMCG Guys
is the UK Marketing & Innovation Director at Pilgrim’s Europe. There, he leads the end-to-end strategy and P&L for a GBP350M portfolio of Foods brands including Richmond, Fridge Raiders and Mattessons. He joins the show to speak about how his career journey accross different FMCGs has turned him into an executive that’s passionate about Marketing, Growth and people - always with optimism as a common thread. Tune in to hear about The difference between Power Brands and Heritage Brands, and how having both in a portfolio is valuable Being a branded business in an...
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263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra
The FMCG Guys
This episode is part of our 5-part series with Amazon Web Services (AWS). You can find all the other episodes here: Miroglio Group is a leading Italian Fashion Retailer, with banners like Elena Mirò and Trussardi, that’s putting AI into practice across its business. Co-hosted by Daniel Torres and of AWS, the conversation with (Digital Data & Tech Strategy Manager) and (Head of Data & Platform Engineering) dives into how the group built a unified data platform, fostered collaboration between business and IT, and embedded AI into everyday workflows. From transforming product...
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262. Salomon Tenenbaum, Global Head of CPG Partnerships at Wolt: Q-Commerce, FMCG's Next Growth Frontier
The FMCG Guys
In this episode of The FMCG Guys, we are joined by , Global Head of CPG Partnerships & Ad Sales at Wolt, to explore how Q-Commerce has evolved from hype to a true growth driver for brands. Wolt, the Finnish-born delivery platform now part of DoorDash and active in 30+ markets, is expanding from food delivery into grocery, retail and FMCG partnerships. Salomon shares his unconventional career journey and explains why quick commerce is not just about speed, but about data, distribution, and activation working together. We dive into the untapped potential of the channel, the role of retail...
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261. Erika Ferszt, CMO at Furla: Reinventing Marketing
The FMCG Guys
In this episode, we speak with , CMO at Furla, the historic Italian leather goods house founded in 1927, to explore not only how brand building has transformed, but also how she’s reinvented herself along the way. From starting out in New York ad agencies to a decade shaping Ray-Ban at Luxottica, ten years running her own consultancy, and now leading Furla into its next chapter, Erika’s career mirrors the evolution of marketing itself — from big-budget campaigns to today’s fast, fragmented, always-on environment. Together, we reflect on the balance between creativity, data and AI, the...
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The CPG Guys: Paranoia Breeds Innovation with Mercado Libre's Sean Summers
The FMCG Guys
Our 2024 guest Sean Summers recently joined our US sister Podcast The CPG Guys to share where Mercado Libre is in their Retail Media and Omnichannel journey. Original Synopsis The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online. Follow...
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260. Charlotte Bailey-Sane, Marketing, Digital & eCommerce Director at ADM: Winning Consumers Across D2C, Marketplaces & Retail
The FMCG Guys
In this episode of The FMCG Guys, Daniel is joined by , Marketing, Digital & E-commerce Director at Nutrition and Health Leader ADM, to explore how she’s driving growth in the fast-evolving health & wellness space. Charlotte shares her journey from agency life into brand leadership, why she’s always been drawn to e-commerce and digital transformation, and how she’s built an integrated marketing and digital function at ADM. She also discusses making D2C work in niche categories, protecting brand equity across channels, and leading hybrid teams in a rapidly changing environment....
info_outlineStefano Volpetti is the President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International. With a background in Consumer Goods at P&G, he joined the legacy tobacco business to lead it into a new era: smoke-free. In this episode, we explore what motivated his move to a controversial industry—challenging his own pre-conceived ideas—and how he’s reinventing the category through product innovation, consumer understanding, and innovative marketing and route-to-market.
Tune in to hear about:
- Stefano’s career journey from Procter & Gamble to Philip Morris in a variety of functions and roles
- Their flagship product IQOS, and how it’s become a multi-billion dollar brand
- Shifting from B2B to a consumer-centric B2C
- How experiential marketing is key to consumer adoption
- The importance of courage, purpose and continuous improvement
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.