298. Gentiane Barret, Global Head of Media eCommerce and Content Live in Barcelona: An Industry Outside, In-housing, Bold Moves, Digital Shelf, Retail Media
Release Date: 01/24/2026
314. Sandie Dilger, CMO at Proper Snacks: Agency to Brand, Better Snacking , Fiber is the new Protein, Fostering Creativity
The FMCG Guys
Watch on YouTube: is the CMO at Proper Snacks, the fast-growing UK snacking company behind Proper and Eat Real. In this episode, she joins Daniel Torres live from London to discuss how Proper is redefining snacking through better-for-you ingredients, bold creativity, culturally relevant branding, and fast-paced innovation, while also sharing lessons from her unconventional journey into FMCG leadership. Tune in to hear about: Reinventing snacking as an act of positive well-being Making healthier snacks mainstream through taste, fiber, and better ingredients Using creativity, design,...
info_outline
313. Richard Jones, Global GTM Director at Carlsberg: eCom in FMCG, eB2B, Digitalizing Routes to Market, Leading in Crisis, Micro-Customer Centricity, Adapting to Behaviour Changes
The FMCG Guys
is the Global Go-to-Market Director at iconic beer leader Carlsberg. One of the pioneers of Digital in FMCG, he's now leading Sales Digitalization at the Danish group. He joins Daniel to speak about the evolution of FMCG and how he's exporting his Digital experience to accelerate the "physical" mainstraeam business. Tune in to hear about: The evolution of eCommerce in FMCG since he started in the function in 2011 Leading a team through the pandemic when he was based in the US Digital's role in an FMCG today and how it's more than digital commerce How he's applying his eCommerce experience in...
info_outline
312. Matt Lee, Founder at SMG: Rolling Stones, Retail Media, Toblerone Til Divider, Targeted Coupons, Scaling a 500+ People Business
The FMCG Guys
Watch the visit to Matt's Private Collection here: is the Founder of Retail Media Leader SMG, the operator of some high-profile Media Networks like Boots, ASDA, Deliveroo or WHSmith. He’s also a Guinness Record Rolling Stones collector and one of the most well regarded, as well as colourful, personalities in our industry. He welcomed us in his private collection, where we wondered at all the memorabilia and spoke about his career and Retail Media as a whole. Tune in to hear about: How he became obsessed with the Rolling Stones and the connection with Retail Media Pioneering...
info_outline
311. Stacia Carr, Chief Technology and Product Officer at Vestiaire Collective Live from Shoptalk Luxe: Bay Area to Europe, Luxury Second Hand, How to Vet Brands, Tech and Business
The FMCG Guys
Watch on YouTube: is the Chief Technology and Product Officer at second-hand Luxury Online Retailer Vestiaire Collective. As someone who grew up personally and professionally in the Bay Area, she brings a different energy to European business, probably pairing the best of both worlds, both from a technical and cultural perspective. We sat down with her at the inaugural Shoptalk Luxe in Abu Dhabi to learn about: How she brings together business and tech Building a luxury online second-hand marketplace Her prior experience in the Bay Area and then in Europe at the likes of SoundCloud and...
info_outline
310. Marielle Lopez, VP and GM Iberia at Bayer Consumer Healthcare: Women in Business, Mentors, Bias, Feedback, Leadership
The FMCG Guys
is the GM of Iberia at Consumer Healthcare Leader Bayer. In this episode which we are releasing for International Women's Day, she sits down with our host to mutually reflect on their leadership journey. They do that through speaking about the realities of working accross cultures, the evolving role of women in leadership, the importance of mentorship and sponsorship and the inevitable bias they've encountered on the way. Tune in to hear Marielle's thoughts around: Her leadership journey starting in her native Philippines and becoming a Marketing Director in her twenties Cultural...
info_outline
309. Salim Bachatene (SVP eCommerce Sales at NIQ) and Alex Juday (SVP eCommerce Revenue at Incremental): Incrementality, Myth or Reality?, Retail Media, Brand Investment
The FMCG Guys
Watch on YouTube: Still one of Retail Media’s most controversial — yet most desired — terms: Incrementality. In this episode (originally a LinkedIn Live), Daniel and Efrain were be joined by two leading experts on the topic, (SVP eCommerce Sales at NIQ) and (SVP eCommerce Revenue at Incremental). Together, they tackled: What is the true definition of Incrementality? Where do FMCG/CPG brands stand after 5+ years of Retail Media and Digital Shelf investment? How should Incrementality actually be measured? What are the ultimate benefits for Consumer Goods brands when spend...
info_outline
308. David Flochel, CEO at Quorn: Leading with Authenticity, Private Equity, Moving with Family, Health Scares, Plant Based
The FMCG Guys
Watch on YouTube: is the Chief Executive Officer at Plant-Based Leader Quorn. Daniel sat with him in London to speak about his career in FMCG. In this conversation, we speak about why he decided to make key company changes which involved moving geographies and adapting to new cultures, a major health scare five years ago, leadership and more. Tune in to hear about: His journey from growing up in rural Northern France to becoming a CEO Working in Private Equity when he was the CEO of Selecta, part of KKR Experiences, lessons and self-awareness in his leadership journey Managing an...
info_outline
307. Paul Dahill, MD of Sales EMEA at Koddi: Retail Media Overhaul, Measurement Expectations, Operational Bottlenecks, Commerce is not only Retail, What Brands and Retailers can Do, AI
The FMCG Guys
Watch on YouTube: is the MD of Sales EMEA at Commerce Media Technology Leader . As one of the most respected (and tenured) voices in Retail Media, he joins Daniel live in London to share his unique vision of the industry; from how it has evolved to some big shifts Retailers and Tech vendors will have to make to consolidate this offering. Tune in to hear about: How he started in Retail Media (and surprise – this space is more than 5 years old!) Why he chose to join Koddi and how they are positioned Why Retail Media needs an overhaul: not confined to a few predictable places, winning...
info_outline
306. Julio Cesar Do Monte, Area VP Russia, Africa, Middle East and Turkey at Kenvue: Moving 8+ Times, Curiosity, Trust, Cultural Sensitivity, GM Mentality from Day 1
The FMCG Guys
Watch on YouTube: is the Area Vice President Russia, Africa, Middle East and Turkey (RAMET) at Consumer Healthcare Leader Kenvue. He joined Daniel in Dubai to speak about his very international career, that’s taken him and his family from Brazil to Germany, Indonesia, UK, South Africa and, now, the Emirates in a large regional role. Tune in to hear about: How he’s built his career path based on curiosity Developing cultural sensitivity and finding ways to connect and build trust with the team when moving internationally Balancing a fast professional career with family ...
info_outline
305. Spyros Tryfonas, Vice President - Head of Asia, Oceania & Africa at Cereal Partners Worldwide: Leading Local, Global and Regional, Authenticity, Self-Awareness,
The FMCG Guys
Watch on YouTube: is the VP of Asia, Oceania and Africa at Cereal Partners Worldwide, the joint venture between Nestlé and General Mills. Daniel sat with him in Dubai to learn about his career path up to a Regional General Manager job: the beginnings, growing, leadership, tough decisions, moving internationally and what to do to get there. Tune in to hear about: The key success factors to grow into a leader from the Sales Function Leading with authenticity and the importance of self-awareness Moving into a global role for the first time Having an international career Heading up...
info_outlineWatch on YouTube: https://youtu.be/V43RZy5M1Bw
Gentiane Barret is the Global Head of Media eCommerce and Content at Consumer Health Leader Opella (former Sanofi Consumer Healthcare). An unusual leader in our industry, having worked at the likes of Google and Bain & Company prior, she joins Daniel live from his Barcelona office to speak about her bold approach to building digital capabilities, Retail Media and much more.
Tune in to hear about:
- How her unorthodox background (within Consumer Goods) has shaped her “change agent” role
- Adapting to different company cultures and working styles (in Tech, Consulting and Big OTC)
- How she took the bold approach of in-housing Media
- Her point of view on eRetail Media and Digital Shelf
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.