315. Beyza Kapu, Global Ecom Tech & Data Analytics Director at L’Oréal and Salim Bachatene, SVP Global Sales, eCommerce at NielsenIQ: Agentic Commerce, Future Path-To-Purchase, Solutions for Brands, Future of Retail
Release Date: 03/25/2026
317. Monique Perlmutter, VP Sales Riot Media at Marriott: Live from CES, Travel Media, Quirks of Traveling, CPG Case Studies
The FMCG Guys
Watch on YouTube: Recorded live from CES, Daniel sits down with from Marriott’s Riot Media Network to discuss the rise of travel media as a new frontier within commerce media. Monique shares her career journey through digital media, Amazon Ads, and retail media before moving into travel media, where Marriott is building one of the first hotel media networks. The conversation explores how traveler psychology influences spending behavior, how brands can reach consumers throughout the travel journey, and why travel media presents a major opportunity for CPG and brand advertisers....
info_outline
316. Adam Smith, Head of Retail Media at Iceland and Kiri Masters: Quo Vadis, Retail Media?, UK vs US, In-Store Screens and Measurement, RM dEthics
The FMCG Guys
Quo Vadis, Retail Media? With this question in mind (Where are you going, Retail Media?), we invited two of the best respected voices of this industry: , Retail Media Analyst, and , Head of Retail Media at British Supermarket Iceland. In this conversation, we explore the structural differences between the US and UK markets, why retail media has moved from hype to a lasting industry priority, and how new forces like agentic shopping and AI-powered discovery could reshape the entire model. We also comment Iceland’s ambitious in-store retail media rollout, the importance of measurement and...
info_outline
315. Beyza Kapu, Global Ecom Tech & Data Analytics Director at L’Oréal and Salim Bachatene, SVP Global Sales, eCommerce at NielsenIQ: Agentic Commerce, Future Path-To-Purchase, Solutions for Brands, Future of Retail
The FMCG Guys
Watch on YouTube: Consumers are increasingly using AI tools like ChatGPT and other Large Language Models (LLMs) to discover and evaluate products. This shift is beginning to transform the traditional path-to-purchase, with recommendations now being generated by algorithms rather than search results alone. This makes the digital shelf more important than ever. Product information no longer influences only search results on retailer websites; it increasingly feeds the datasets and content ecosystems that power AI recommendations. To do this, your hosts Christine and Daniel are...
info_outline
314. Sandie Dilger, CMO at Proper Snacks: Agency to Brand, Better Snacking , Fiber is the new Protein, Fostering Creativity
The FMCG Guys
Watch on YouTube: is the CMO at Proper Snacks, the fast-growing UK snacking company behind Proper and Eat Real. In this episode, she joins Daniel Torres live from London to discuss how Proper is redefining snacking through better-for-you ingredients, bold creativity, culturally relevant branding, and fast-paced innovation, while also sharing lessons from her unconventional journey into FMCG leadership. Tune in to hear about: Reinventing snacking as an act of positive well-being Making healthier snacks mainstream through taste, fiber, and better ingredients Using creativity, design,...
info_outline
313. Richard Jones, Global GTM Director at Carlsberg: eCom in FMCG, eB2B, Digitalizing Routes to Market, Leading in Crisis, Micro-Customer Centricity, Adapting to Behaviour Changes
The FMCG Guys
is the Global Go-to-Market Director at iconic beer leader Carlsberg. One of the pioneers of Digital in FMCG, he's now leading Sales Digitalization at the Danish group. He joins Daniel to speak about the evolution of FMCG and how he's exporting his Digital experience to accelerate the "physical" mainstraeam business. Tune in to hear about: The evolution of eCommerce in FMCG since he started in the function in 2011 Leading a team through the pandemic when he was based in the US Digital's role in an FMCG today and how it's more than digital commerce How he's applying his eCommerce experience in...
info_outline
312. Matt Lee, Founder at SMG: Rolling Stones, Retail Media, Toblerone Til Divider, Targeted Coupons, Scaling a 500+ People Business
The FMCG Guys
Watch the visit to Matt's Private Collection here: is the Founder of Retail Media Leader SMG, the operator of some high-profile Media Networks like Boots, ASDA, Deliveroo or WHSmith. He’s also a Guinness Record Rolling Stones collector and one of the most well regarded, as well as colourful, personalities in our industry. He welcomed us in his private collection, where we wondered at all the memorabilia and spoke about his career and Retail Media as a whole. Tune in to hear about: How he became obsessed with the Rolling Stones and the connection with Retail Media Pioneering...
info_outline
311. Stacia Carr, Chief Technology and Product Officer at Vestiaire Collective Live from Shoptalk Luxe: Bay Area to Europe, Luxury Second Hand, How to Vet Brands, Tech and Business
The FMCG Guys
Watch on YouTube: is the Chief Technology and Product Officer at second-hand Luxury Online Retailer Vestiaire Collective. As someone who grew up personally and professionally in the Bay Area, she brings a different energy to European business, probably pairing the best of both worlds, both from a technical and cultural perspective. We sat down with her at the inaugural Shoptalk Luxe in Abu Dhabi to learn about: How she brings together business and tech Building a luxury online second-hand marketplace Her prior experience in the Bay Area and then in Europe at the likes of SoundCloud and...
info_outline
310. Marielle Lopez, VP and GM Iberia at Bayer Consumer Healthcare: Women in Business, Mentors, Bias, Feedback, Leadership
The FMCG Guys
is the GM of Iberia at Consumer Healthcare Leader Bayer. In this episode which we are releasing for International Women's Day, she sits down with our host to mutually reflect on their leadership journey. They do that through speaking about the realities of working accross cultures, the evolving role of women in leadership, the importance of mentorship and sponsorship and the inevitable bias they've encountered on the way. Tune in to hear Marielle's thoughts around: Her leadership journey starting in her native Philippines and becoming a Marketing Director in her twenties Cultural...
info_outline
309. Salim Bachatene (SVP eCommerce Sales at NIQ) and Alex Juday (SVP eCommerce Revenue at Incremental): Incrementality, Myth or Reality?, Retail Media, Brand Investment
The FMCG Guys
Watch on YouTube: Still one of Retail Media’s most controversial — yet most desired — terms: Incrementality. In this episode (originally a LinkedIn Live), Daniel and Efrain were be joined by two leading experts on the topic, (SVP eCommerce Sales at NIQ) and (SVP eCommerce Revenue at Incremental). Together, they tackled: What is the true definition of Incrementality? Where do FMCG/CPG brands stand after 5+ years of Retail Media and Digital Shelf investment? How should Incrementality actually be measured? What are the ultimate benefits for Consumer Goods brands when spend...
info_outline
308. David Flochel, CEO at Quorn: Leading with Authenticity, Private Equity, Moving with Family, Health Scares, Plant Based
The FMCG Guys
Watch on YouTube: is the Chief Executive Officer at Plant-Based Leader Quorn. Daniel sat with him in London to speak about his career in FMCG. In this conversation, we speak about why he decided to make key company changes which involved moving geographies and adapting to new cultures, a major health scare five years ago, leadership and more. Tune in to hear about: His journey from growing up in rural Northern France to becoming a CEO Working in Private Equity when he was the CEO of Selecta, part of KKR Experiences, lessons and self-awareness in his leadership journey Managing an...
info_outlineWatch on YouTube: https://youtu.be/ZWWZAjWjuRI
Consumers are increasingly using AI tools like ChatGPT and other Large Language Models (LLMs) to discover and evaluate products. This shift is beginning to transform the traditional path-to-purchase, with recommendations now being generated by algorithms rather than search results alone. This makes the digital shelf more important than ever. Product information no longer influences only search results on retailer websites; it increasingly feeds the datasets and content ecosystems that power AI recommendations.
To do this, your hosts Christine and Daniel are accompanied by Beyza Kapu, Global Ecom Tech & Data Analytics Director at L’Oréal and Salim Bachatene, SVP Global Sales, eCommerce at NielsenIQ.
We discuss:
• Why AI discovery is becoming a new front door for commerce
• How this shift is reshaping the path-to-purchase
• Where AI gets its product information from—and why digital shelf execution matters
• What brands should do today to ensure their products are visible, accurate, and recommendation-ready