316. Adam Smith, Head of Retail Media at Iceland and Kiri Masters: Quo Vadis, Retail Media?, UK vs US, In-Store Screens and Measurement, RM dEthics
Release Date: 03/28/2026
342. Juan Lavista, VP Marketing Commerce at Mercado Libre: eCommerce in LATAM, Retail Media, Challenger Mentality, P&G Background
The FMCG Guys
Watch on YouTube: is VP Marketing Commerce at Mercado Libre, leading marketing across Latin America’s largest commerce ecosystems. In this episode, recorded live from Cannes, he sits with Efrain and Daniel to speak about how Mercado Libre combines speed, local relevance and a challenger mentality to drive growth across the region. Drawing on his 12 years at P&G, Juan discusses brand building, retail media, creators, AI and why breaking down silos is critical for e-commerce success. Tune in to hear about: How Juan moved from P&G’s structured brand-building culture to...
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341. Vidyut Kaul, President - Head of Growth Region at Philips live from Cannes: Gen Z, Global South, Leadership
The FMCG Guys
Watch on YouTube: is the SVP of Philips’ Consumer Growth Region, overseeing a vast and diverse group of markets spanning Asia Pacific, India, the Middle East, Africa and Latin America. In this episode, recorded in Cannes, he reflects on a career built across multiple cultures and markets, sharing how consumer understanding, adaptability and a willingness to challenge established playbooks have shaped his leadership. From the rise of OneBlade and engaging Gen Z to leading across radically different cultures, Vidyut explains why human truth—not the latest technology—remains at the...
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340. Olin Novák, CEO International at Rohlik Group: Profitable Online Grocery, Rapid Delivery with Quality, Reducing Food Waste, Retail Media & AI
The FMCG Guys
is the CEO International at Rohlik Group, one of Europe’s leading online grocery retailers, combining a supermarket-sized assortment with high-quality fresh produce and rapid delivery. Based in Prague, they put Quality and Convenience at the Forefront Recorded live at Shoptalk Europe in Barcelona, this episode explores how Rohlik is using proprietary technology, automation and AI to transform online grocery. Olin explains how the company delivers thousands of products within tight delivery windows, reduces food waste, improves customer service and builds a profitable e-commerce model across...
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339. Maurits Priem, FMCG, Retail & Media Leader: Responsible Advertising (Emissions, Data, Content and Context), FMCG since 11, Influence vs Power
The FMCG Guys
is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he's joined us as panelist, moderator and "Event Dean". We've finally brought him to the podcast to chat with him about a series of articles he's posted on LinkedIn about his point of view on Advertising (find them ). The current picture, the good, the bad and the ugly and, ultimately, how that trillion dollar force can be a force for good. Tune in to...
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338. Ronnie Kwesi Coleman, CEO and Co-Founder at PunttAI: AI Packaging Reviews, Faster Go-to-Market, Serial Entrepreneurship, Agentic Search
The FMCG Guys
is a serial entrepreneur whose career has centred on using technology to solve complex, labour-intensive problems. After building a global creative marketplace that created more than 100,000 jobs across Africa, scaling content operations for Fortune 500 marketing teams and co-founding a workforce platform that exited for $40 million, he turned his attention to one of the most overlooked bottlenecks in consumer goods: the manual review of packaging and marketing content. Ronnie founded after seeing companies spend millions on repetitive checks for brand consistency, claims, legal requirements...
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337. Thiago Maia, GM LATAM and Mexico at Wella Company: Beauty, Cultural Transformation, Leadership Styles, Moving with Family, Self-Awareness
The FMCG Guys
Watch on YouTube: is the General Manager for Mexico and Latin America at Beauty Leader Wella Company. In this episode, recorded at Wella's Mexico City office, he reflects on a career spanning Unilever, Reckitt, L’Oréal, Netshoes, Coty and Wella, and explains how working across different industries, corporate cultures and Latin American markets shaped his leadership style. Thiago discusses leading business and cultural transformations, adapting his approach when moving from Brazil to Mexico, building high-performing teams and remaining authentic while navigating demanding...
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336. Sandra Wagner (AuraVeo), Roisin Devine (Kellanova) and Amy Andrews (Mars United Commerce) Live from Cannes: The Package is the Channel, How FMCG Brands are Turning Every Product into a Direct Consumer Touchpoint
The FMCG Guys
In this podcast recorded Live during Cannes on 23 June 2026, Efrain and Daniel where joined live in by , CEO at , a company that transforms products into intelligent brand assets; , Senior Digital Manager Pringles at Kellanova; and , President at Mars United Commerce. Watch on Youtube: Product Packaging is an often overlooked aspect of FMCG Marketing. And now, a part from being that first impression consumers get, it is now evolving from a physical container into a powerful media, data and engagement channel. In the conversation, we discuss how brands can use connected packaging,...
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335. Rudolf Schneider (Amazon Ads) and Marlies Gebetsberger (Philips) LIve in Cannes: Branding, Culture, Targetting Audiences, Retail Media
The FMCG Guys
View on YouTube: is the Head of Ads Europe at Amazon and is the SVP Western Europe Personal Care at Philips (recently promoted to SVP and Chief of Staff to CEO). These two repeat guests (appeared on the podcast in 2025 and 2024 respectively) joined Efrain and Daniel live in Cannes. The conversation covers cultural relevance, interactive media and the importance of meeting audiences within the communities and platforms where they already spend their time. From Philips OneBlade’s Fortnite activation to the companies’ long-term approach to connected commerce, the panel examines...
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334. Catalina Salazar, Global Head of Advertising at Wolt and Paul Dahill, MD Sales EMEA at Koddi: Frictionless Commerce Media, Buying at Scale, Sponsored Products, Germany as a Test Market
The FMCG Guys
Watch on YouTube: is the Global Senior Director of Retail Media at Wolt, a leading Rapid Delivery company in Europe and part of DoorDash and is the MD of Sales EMEA at Koddi, one of the top Commerce Media Technology companies. We spoke with them at the show floor during Shoptalk Europe to discuss how they are working together to simplify retail media buying. From how the partnership enables brands and agencies to access Wolt’s sponsored product inventory through the media-buying platforms they already use, to reducing fragmentation and connecting brand campaigns more directly with...
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333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity
The FMCG Guys
Watch on YouTube: is Unilever’s Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more. Tune in to hear about: Creators, the most popular topic in Cannes 2026 Why relevance and distinctiveness matter more than simple brand visibility How Dove, Rexona...
info_outline- Why retail media in the US and Europe has evolved differently, from market structure and GDPR to e-commerce penetration and offsite capabilities
- Agentic shopping and how AI-driven discovery could disrupt onsite retail media and reduce valuable shopper signals
- Why retail media must sit close to the trading function and how internal stakeholder management is often the hardest part
- Iceland’s retail media opportunity: a loyal customer base, 9 million weekly transactions, and a major in-store digital screen and analytics rollout
- Measurement, creativity, private label vs branded investment, and the ethical questions retailers will increasingly face as retail media expands into new categories and formats
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Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.