Founders Forum: The Importance of Contribution Margin in a Downturn Economy
Release Date: 10/14/2024
Founders Forum: YouTube: Huckberry's Hidden Gem
The Founders Forum
In this conversation, Ike Armstrong from Huckberry discusses the unique marketing strategies employed by the brand, particularly in relation to their customer acquisition. He emphasizes the importance of creating funnels for house brands, leveraging influencer marketing, and utilizing YouTube for customer engagement. The discussion also covers retention strategies, customer lifecycle management, and the significance of measuring success through CAC and marketing efficiency. Key Takeaways How retention strategies make up a crucial ingredient for breaking even on first purchases. Why Huckberry...
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Founders Forum: Strategies for Rapid Agency Growth: Hype 10's Journey
The Founders Forum
In this conversation, Max Langlois, founder and CEO of Hype 10, discusses the rapid growth of his performance marketing agency, the strategies behind driving quality leads, and the importance of client retention. He emphasizes the significance of building strong relationships with clients and referral partners, as well as the innovative approaches Hype 10 is taking to enhance their service offerings, including forecasting and whitelisting. Max shares valuable lessons learned from his three years in business, including the significance of patience and effective hiring practices. The discussion...
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Founders Forum: How To Avoid Excessive Testing In Your Ad Accounts
The Founders Forum
Trace Crawford, brand manager of Supply.co, shares insights on focusing on what works and how he avoids excessive testing in their account. Trace discusses the strategy of running one campaign with multiple ad sets and using CBO (Campaign Budget Optimization) to let the ads compete for spend. He also highlights the need to trust yourself as a marketer and focus on creating the best possible assets(even when we may feel imposter syndrome setting in). He then moves on to sharing a few of the breakthrough moments in growing an eight-figure shaving brand, including the success of their founder...
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Founders Forum: Growing an Agency: The Trends We're Currently Seeing
The Founders Forum
Austin Dandridge joins the podcast to discuss running an agency with his wife and the challenges that can arise when working in business and life with someone. Austin shares their strategies for generating new leads and the vision on how he and his wife are growing their agency. (Hint: it includes the use AI in their advertising and agency operations.) Key Takeaways: How running an agency with a spouse can have its challenges and rewards Why referrals are such a valuable source of new business How podcasts can be a powerful marketing tool for agencies The AI tools that can help with persona...
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Founders Forum: The Key Steps to Turning Your Site Into a Conversion Machine
The Founders Forum
Oliver Kenyon, co-founder of ConversionWise, a fully qualified chef who has spent over 20 years working online, and has built the largest affiliate community in the world! With a team of 60+ members, this powerhouse CEO is leading ConversionWise to generate $400-500k in MRR while working with over 3,500 brands globally. In this episode you'll learn from one of the the best (literally) in the industry regarding conversion strategies, landing page design, and affiliate marketing. Oliver specifically shares his thoughts on conversion rate optimization (CRO) and the importance of focusing on...
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Founders Forum: How to win in Q4 with UGC creators and influencers; combining organic & paid social
The Founders Forum
In this conversation, Danil Saliukov, CEO of Incense, joins Edwin & Tris to explore the evolving landscape of User Generated Content (UGC). They discuss the impact of Gen.AI on UGC creation, the differences between UGC and influencer content, and the importance of finding the right creators. The conversation also delves into the performance of UGC across various verticals, the significance of creative briefing, common pitfalls in UGC campaigns, and how to measure success and ROI. Daniel emphasizes that UGC is evolving and that a well-structured creative strategy is essential for effective...
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Founders Forum: The Importance of Contribution Margin in a Downturn Economy
The Founders Forum
In this conversation, Abir from UpAccounting.com discuss the key financial metrics that e-commerce brands should focus on. He highlights the importance of contribution margin ( the money left over after deducting variable expenses from revenue) along with emphasizing the significance of operating cash flow as the ultimate measure of a business's financial health. The conversation shift to the challenges of forecasting revenue for events like Black Friday and provides advice on managing cash flow and inventory during peak seasons. Abir also cautions against common financial pitfalls, such as...
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Founders Forum: Navigating the Process of Selling a Business
The Founders Forum
Rahul Issar, head of paid digital at Reach, shares his experiences as a serial entrepreneur and discusses his current venture in the menopause supplement industry. He talks about his previous ventures in dropshipping and print-on-demand, including the challenges he faced in building customer personas, conducting market research and the impact of COVID-19. Rahul goes on to discusses the process of testing different offers for brands and the importance of creative strategies in driving revenue. He explains how they analyze cart analysis and customer behavior to identify product bundles and...
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Founders Forum: 5 Thoughts About BFCM With Andrew Foxwell
The Founders Forum
In this episode of the Founders Forum, the "big cheese" himself, Andrew Foxwell, sits down post Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM and trends he's seeing in our industry. The guys share on some of their most favorite takeaways during the educational presentations held at the Amsterdam Founders meet-up and highlight the value of having the right offer for success. (IE 20% off might not cut it this year). They round out the episode with a few hot takes and while Andrew doesn't quite call them "Twitter beefs" he shares on what might be truly holding us...
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Founders Forum: 4 Things That Will Increase Your Email Open Rates
The Founders Forum
Molly Nutt, founder of Acorn Digital Strategy, discusses her experience in serving e-commerce brands and the importance of email marketing. She emphasizes the need for a comprehensive email strategy and dispels some of the bad advice many brands have been given about email marketing. Molly highlights the 4 essential flows for e-commerce brands before getting into the nitty gritty of what's changed for email marketing with the recent iOS changes. Key Takeaways: The importance of having a comprehensive email strategy The 4 essential flows for e-commerce brands How recent iOS changes have...
info_outlineIn this conversation, Abir from UpAccounting.com discuss the key financial metrics that e-commerce brands should focus on. He highlights the importance of contribution margin ( the money left over after deducting variable expenses from revenue) along with emphasizing the significance of operating cash flow as the ultimate measure of a business's financial health.
The conversation shift to the challenges of forecasting revenue for events like Black Friday and provides advice on managing cash flow and inventory during peak seasons. Abir also cautions against common financial pitfalls, such as over-investing in fixed expenses and not maintaining financial discipline during periods of success. Lastly, he highlights the significance of robust historical data and reliable revenue projections as a brand (or agency) prepare for an exit.
Key Takeaways:
- The 4 key financial metrics for e-commerce brands
- The importance of forecasting revenue for events like Black Friday
- How to avoid common financial pitfalls, such as over-investing in fixed expenses
- Why accurate historical data and strong retention numbers are crucial for businesses
- The importance of NOT relying solely on first-order profitability
- How different acquisition channels can impact customer retention
- Why you need to understand your numbers and build good relationships with banks
- What to consider with revolving lines of credit for scaling businesses
To learn more about Abir and the UpAccounting team head here: https://upcounting.com/
To learn more about the Foxwell Founders community or to join, head here: https://www.foxwelldigital.com/membership