091:The Art of People-First Recruiting with Tiffany Grosskreutz
Release Date: 02/27/2025
Lead Counsel
In this powerful episode of Lead Counsel Podcast, host Tom Tona of TonaLaw and co-host Charley Mann of Law Firm Alchemy tackle the future of the legal profession, breaking down the transformative forces reshaping law firms today. This deep-dive conversation explores the convergence of artificial intelligence, private equity investment, and law firm consolidation, offering actionable insights for law firm owners determined to thrive in a rapidly evolving market. From Tom’s hands-on use of custom GPTs for legal operations, HR, marketing, trial prep, and demand writing, to his candid...
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What does it really take to lead a successful law firm? In Episode 4 of our special series collaboration between the Lead Counsel Podcast and They Don’t Teach This in Law School, hosts Charlie Mann and Tom Tona, unpack the transition from managing to leading—and how emotional intelligence, intentional growth, and self-awareness are the real tools of successful law firm leadership. This episode explores: The distinction between leadership and management and why both are misunderstood in the legal industry. How micromanagement stems from fear and unresolved trauma. Building a...
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In this must-listen second installment of the collaborative podcast series between Lead Counsel and They Don’t Teach This in Law School, hosts Tom Tona and Charley Mann dive into one of the most taboo yet essential topics in law firm ownership—money. If you're a law firm owner constantly asking, “Where the hell did all my money go?”, this episode is your roadmap to finding the answers. Tom unpacks his utilitarian philosophy on money, treating it as a resource rather than a status symbol. He and Charley explore how financial psychology, identity, and emotional self-awareness shape the...
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In this episode of Lead Counsel, host Tom Tona, Founder and CEO of TonaLaw, is joined by Tom Lenfestey, Founder and CEO of The Law Practice Exchange, to explore one of the most critical—and under-discussed—topics in the legal profession: Succession planning and law firm sales and acquisitions. With a unique blend of legal and financial expertise, Lenfestey shares how he turned a personal revelation into a national platform for buying, selling, and valuing law firms. Together, the two Toms dig into the deep-rooted fears lawyers face around loss of control and the legacy they leave...
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On this episode of Lead Counsel, host Tom Tona welcomes Mary Ellen O’Connor, founder of O'Connor Law PLLC, a premier New York workers' compensation and Social Security disability law firm. Together, they dissect the complex intersections between personal injury and workers' compensation claims and provide actionable insights for attorneys and injured clients alike. Whether you're a law firm handling injury cases, a solo attorney looking to grow your practice, or someone recently injured on the job or in an accident, this episode is a must-listen. Key Highlights How Workers' Compensation...
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In this powerful and deeply introspective episode of Lead Counsel, host Tom Tona, founder and managing attorney at Tonalaw, sits down with his long-time friend and fellow law firm leader, Bill "The Lawman" Umansky, to explore a transformative topic: what happens to your leadership legacy when team members leave your firm? From million-dollar verdicts to zero-dollar losses, from surprise exits to long-standing professional relationships, Tom and Bill open up about the emotional rollercoaster of law firm leadership. This conversation goes beyond traditional office culture and dives into the...
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On this episode of the Lead Counsel Podcast, host Tom Tona dives deep into one of the most complex and overlooked aspects of personal injury law: lien resolution and settlement planning. Joining Tom is Jason D. Lazarus, Esq., founder of Synergy Settlement Services and a nationally recognized expert in lien resolution, Medicare Secondary Payer compliance, and special needs settlement planning. If you’re a personal injury attorney, legal professional navigating post-settlement challenges, or personall injury client looking to better understand liens and your case this episode is...
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What does it take to build a thriving law practice while maintaining a great life? In this episode of Lead Counsel, host Tom Tona, founder of Tonalaw, sits down with Valerie Peterson, CEO of Atticus Advantage, to discuss the key principles behind successful law firm management, leadership, and business growth. Atticus has long been a leader in legal coaching and law firm growth strategies, focusing on time management, profitability, marketing, and team building. Valerie and Tom dive into the fundamental strategies law firm owners can implement to scale their practices, improve efficiency, and,...
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How do you build a successful legal career, grow a law firm, and balance life all at once? In this special "Ask Me Anything" episode, Lead Counsel host Tom Tona, founder and managing attorney at TonaLaw, hands over the mic to Rob Austrian, a rising personal injury attorney, for an unfiltered conversation directed to the newer generations of lawyers. They cover everything from building a legal practice from the ground up to personal development, networking strategies, and the mindset shifts that make a difference. Key Takeaways From This Episode: From Associate to Law Firm Owner: Tom’s early...
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In this episode of Lead Counsel, host Tom Tona sits down with Tim Semelroth, a board-certified trucking accident attorney and trial advocacy professor, to discuss the power of specialization in personal injury law and the rise and use cases of AI in litigation. They dive into: The rigorous certification process for trucking accident attorneys and why specialization matters. The financial and strategic advantages of referring cases to specialists. The game-changing role of AI in legal practice, from jury selection to trial preparation. The impact of technology on law firm operations, client...
info_outlineIn this episode of the Lead Counsel Podcast, host Tom Tona sits down with Tiffany Grosskreutz, a top recruiter at Titus Talent Strategies, to uncover the secrets behind their game-changing approach to legal recruiting. Tiffany shares how Titus Talent's unique methodology, including the Head, Heart, Briefcase philosophy and Predictive Index assessments, is helping law firms scale with top-tier trial attorneys and legal professionals.
They discuss:
- The Titus Talent Difference: Why their recruitment process is unlike any other
- The role of technology and AI in modern legal hiring
- How EOS-driven firms gain a competitive edge in attracting top talent
- The impact of work-life balance and hybrid work models in legal hiring
- Predictions for the future of recruiting in a shifting economic landscape
If you're a law firm owner, legal professional, or recruiting for high-level positions, this episode is a must-listen! Learn why Titus Talent Strategies is the "secret weapon" behind TonaLaw and many other top-performing law firms across the country.
TonaLaw: Your Trusted New York Personal Injury Referral Partner:This podcast is sponsored by TonaLaw. Attorneys, are you looking for a trusted partner for your New York personal injury referrals? Since 2001, TonaLaw has been the go-to firm for attorneys nationwide. We offer legal fee participation in all permitted jurisdictions and deliver exceptional service for your referred clients. Partner with us today!
Call Us at: 833-TONALAW
Visit Us at: TonaLaw.com
Connect with Tom.
Guest Information: Tiffany Grosskreutz
Senior Account Manager, Titus Talent Strategies
LinkedIn: Tiffany Grosskreutz
Website: Titus Talent Strategies
Special Offer: Mention Lead Counsel Podcast for a discount on your first subscription with Titus Talent Strategies!
Tune in now and discover how to build an A-player legal team that drives real results!