#204: Email Deliverability Guide for Small Biz | MV Braverman
Release Date: 06/26/2025
#217: Phil Whitebloom: Turn Objections Into Sales Without Discounting
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Sales objection handling expert Phil Whitebloom shares proven techniques that generated over $1.5 billion in revenue during his 45-year career. Struggling with price pushback or stalled deals? Discover the high-impact questioning framework that transforms objections into closed sales without discounting. You'll learn: how to turn "it's too expensive" into buying signals using trial closes, the critical difference between sales coaching and sales training for immediate results, why taking detailed notes during prospect conversations separates top performers from average salespeople, and the...
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#216: Rodney Miles: Self-Publish Your First Book in Just 30 Days
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Self-publishing expert Rodney Miles reveals proven strategies for entrepreneurs ready to publish their first book without traditional gatekeepers. After helping create 300+ books over 14 years, Rodney shares insider knowledge on Amazon KDP, realistic publishing costs, and critical launch mistakes that kill book success before it starts. Busy entrepreneurs can complete professional business books in weeks instead of years using strategic interview methods and content repurposing. Rodney breaks down the complete self-publishing process: choosing between ghostwriters and collaboration models,...
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#215: Roberto Martinez: AI Agents Cut Costs 50% for Small Business
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AI for small business expert Roberto Martinez shares proven strategies that helped 500+ companies achieve up to 3000% revenue growth. As CEO of Braven Agency and Google Coach for California, Roberto reveals his AI agents framework for cutting operational costs while boosting sales. You'll understand: how AI tools lower expenses by 50% while maintaining quality, the exact three-lever system (customer retention, acquisition, cost reduction) that drives sustainable growth, and practical ways to automate email marketing and content creation without losing your authentic voice. Perfect for...
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#214: How Dave Sobel Built & Sold SolarWinds MSP for Millions
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MSP business model expert Dave Sobel, who built and sold SolarWinds MSP for hundreds of millions, reveals how technical professionals transform IT expertise into scalable managed service provider businesses. Struggling to turn technical skills into recurring revenue? Discover the repeatable process strategies that separate profitable MSPs from break-fix IT support. You'll learn Dave's proven approach to pricing managed IT services for premium value, building automation systems that reduce production time by 50%, and scaling without founder burnout. Perfect for tech entrepreneurs and IT...
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#213: How Micah Logan Turned Business Failure into Proven Success
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Business turnaround strategies expert Micah Logan reveals his proven framework for transforming struggling companies into thriving enterprises. Forbes contributor shares how to diagnose financial problems, restructure operations, and build sustainable revenue streams. You'll learn: the STUPID framework identifying six fatal mistakes that kill companies, the TURNAROUND method for immediate recovery, ETA tactics transforming teams into revenue assets, and KPI systems creating predictable income. Perfect for business owners with 2-10 years of operation struggling to scale beyond six figures....
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#212: Entrepreneur Mindset Shift: Detaching Income from Time | Betsy Pepine
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Former pharmaceutical executive turned real estate empire builder shares the pivotal moment when assistant's resignation exposed her lack of systems and planning - leading to Barbara Corcoran endorsement and business empire spanning brokerage, title, mortgage, and education. Pepine breaks down the entrepreneurship vs employee mentality differences, explaining why true entrepreneurs think differently about time, wealth building, and business motivation. Key insights include detaching income from time through systematic approaches, implementing the EOS (Entrepreneurial Operating System) for...
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#211: Avoid Paying Taxes: Augusta Rule & Cost Segregation Tips | Emil Abedian
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How to avoid paying taxes legally becomes achievable when law firm owners implement strategic planning with the right CPA partnership. Emil Abedian, founder of Counsel CPAs and specialized accounting expert for attorneys, reveals the costly mistakes that leave lawyers overpaying hundreds of thousands annually. Most law firms miss critical tax deductions because they work with accountants who only prepare returns once yearly instead of providing year-round advisory services. Emil shares the shocking case of a $3 million law firm that lost $413,000 in overpaid taxes over four years by failing to...
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#210: Personal Branding: From Invisible to Influential with Liana Zavo
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Personal branding expert Liana Zavo reveals the B.E.P.I.C. Method that transforms invisible entrepreneurs into industry authorities. As founder of Zava Media PR Group, Liana shares how Forbes thought leadership and authentic branding strategies create magnetic attraction for investors and clients. This college dropout single mom turned global PR executive breaks down her personal branding strategy that goes beyond social media marketing to build authentic personal brands with lasting credibility. Liana explains why people invest in you before your products, using Shark Tank examples to...
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#209: Breathwork: Instant Anxiety Relief with Sara Thornhill
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Breathwork expert Sara Thornhill reveals the science-backed nervous system regulation techniques that transformed her panic attacks into entrepreneurial peak performance. After landing in an ambulance at 29, Sara developed breakthrough breathing exercises for anxiety that help busy professionals regulate their parasympathetic nervous system without apps or medications. This meditation coach shares her nasal belly breathing method for instant stress relief, her five-step technique for nervous system reset, and how to turn overwhelm into a competitive advantage through conscious breathing. Sara...
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#208: Why Digital Marketing Fails & How to Fix It | James Hipkin
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Digital marketing expert James Hipkin exposes why most entrepreneurs are sabotaging their own websites with "inside-out marketing" that repels ideal customers. After 40 years working with brands like Apple and Toyota, Hipkin reveals the fundamental shift from conversion-focused to confirmation-focused website optimization that transforms visitor behavior within six seconds. Host Scherrie L. Prince challenges conventional wisdom as Hipkin dismantles the sacred cow of call-to-action buttons, advocating instead for "people like you pathways" that respect the customer journey while building...
info_outlineEmail deliverability expert MV Braverman reveals why small business owners struggle with inbox placement despite building quality email lists. The founder of Inbox Welcome breaks down her TCR method (Tech, Content, Relationship) for transforming dormant subscriber lists into powerful revenue engines.
MV exposes the hidden costs of purchased email lists - including a shocking five-year payback period for political campaigns - while sharing actionable strategies for sender reputation recovery.
Key insights include: authentication requirements that Google now mandates, unsubscribe best practices that actually improve engagement, mobile-friendly email strategies for dark mode compatibility, and why "set it and forget it" automation destroys business growth.
This productivity-focused conversation reveals how relationship building through authentic business communication beats purchased lists every time.
Get practical marketing tips for list building, email automation that doesn't backfire, and avoiding spam filters that cost sales.
Essential listening for any online business owner ready to stop wasting money on emails that never reach their audience's inbox.