Opportunities in Uncertainty
CoatingsCoffeeShop
In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include a costly tear-off. They also touch on the importance of maintenance and how it can help extend the life of a roof and postpone costs. Will discusses the risks associated with holding off on roofing work and how having the trust of your customers can make all the...
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Unlocking Success in Spray Foam
CoatingsCoffeeShop
In this episode of CoatingsCast®, Megan Ellsworth sits down with Frank Mortl of the Spray Polyurethane Foam Alliance (SPFA) to discuss the value of becoming a member of and how it can elevate your business in the spray foam industry. They dive into the benefits of SPFA membership, including exclusive resources, training and networking opportunities. Take a deep dive into the successful Sprayfoam Annual Conference & Show, a must-attend event for anyone in the industry. Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! ...
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Form up!: Maximizing Commercial Jobsite Productivity
CoatingsCoffeeShop
In this CoatingsTalk, Megan Ellsworth is joined by Brian Cook from Dataforma, to discuss how daily productivity tracking can increase profitability for commercial contractors. From monitoring crew performance to managing multi-job workflows, Brian explores how Dataforma’s innovative tools help contractors track progress in real-time, improve crew efficiency and enhance project management. Join us to learn how leveraging technology like Dataforma can help you track exactly how much got done each day and ensure your team stays on schedule and on budget. Learn More at ...
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Seal and Repair in any Weather
CoatingsCoffeeShop
In this episode of CoatingsCast®, Megan Ellsworth sits down with Chris Huettig of KARNAK to discuss the exciting re-launch of Karna-Seal 671. This top-of-the-line silicone roof sealant from KARNAK will be re-debuted at their booth #10095 at the 2025 International Roofing Expo (IRE). During the conversation, Chris will explore the unique properties of silicone sealants, why Karna-Seal 671 was developed and how it stands out as a go-to solution for roof repair needs. With the growing popularity of silicone-coated roof systems, understanding the benefits and limitations of silicone sealants is...
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Gabe Goepfert - Spray Foam from 29,000 Feet
CoatingsCoffeeShop
In this episode of CoatingsCast® Heidi J. Ellsworth kicks off SPFA 2025 and the CoatingsCoffeeShop soundstage sponsored by Everest Systems with Gabe Goepfert, Everest’s Vice-President of Sales and Marketing. Gabe and Heidi start things off on a high note by speaking about associations like SPFA and how they help to bring contractors and manufacturers together. They then dive deeper into spray foam discussing trends, challenges, and what it takes to meet them in the spray foam space. To cap things off, Gabe gives Heidi a teaser on new Everest products coming in 2025. Learn More at...
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Primers: What you need to know
CoatingsCoffeeShop
In this episode of CoatingsCast, we're joined by Jamie Atkins and Chris Underwood from Uniflex to break down the fundamentals of primers—what they are, why they matter, and how to choose the right one for your next project. From surface prep to product selection, Jamie and Chris share their expert insights on how primers impact adhesion, longevity, and overall coating performance. Whether you're a seasoned pro or just getting started in the coatings industry, this conversation will leave you primed for success. Learn More at Sign up for the Week in Coatings! Are you a contractor...
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Coffee Conversations: Navigating Insurance Challenges for Commercial Roof Restorations
CoatingsCoffeeShop
Join us for a special CoatingsCoffeeShop® Coffee Conversations, where we tackle one of the most pressing issues facing the commercial roofing industry—insurance denials for roof restorations. With increasing cases of insurance denials in Florida and beyond, contractors, consultants and industry leaders must navigate evolving policies and push for changes that support sustainable roofing solutions. Our expert panel—including key voices from manufacturers, consultants and lobbyists—will break down the challenges, share real-world experiences and explore what needs to be done at the...
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CCS Influencer Will Lorenz - March 2025
CoatingsCoffeeShop
This month's question: How can contractors effectively train their sales teams to identify restoration opportunities for the building envelope including roofing and communicate those opportunities to the building owner? Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us!
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Achieve Growth with Service and Maintenance
CoatingsCoffeeShop
In this CoatingsTalk, Megan Ellsworth is joined by Chris Huettig and John McDermott from KARNAK to discuss why roof maintenance is essential and how coatings contractors can successfully sell repair and maintenance services. Chris and John will break down the financial and customer benefits of offering maintenance, how to position it as a valuable service, and strategies for getting customers on board. From increasing profits and providing steady work to becoming a trusted partner for building owners, roof maintenance can be a game-changer for contractors. Tune in to learn how to make...
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CCS Influencer Will Lorenz - February 2025
CoatingsCoffeeShop
This month's question: How can contractors ethically integrate AI into operations to improve efficiency without compromising trust, transparency and/or the human element? Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us!
info_outlineIn this engaging episode of CoatingsCast, Heidi J. Ellsworth sits down with Ryan Blad, treasurer for the RCMA, live from the RCMA meeting. Ryan shares valuable insights into the evolving coatings landscape, highlighting key trends and innovations discussed at the meeting, while emphasizing the critical role of community and collaboration within the industry. He explores both the challenges and exciting opportunities ahead, discussing how the RCMA supports its members and fosters connections that benefit the entire coatings sector. Join us for an informative conversation celebrating the dynamic world of coatings and the people who drive it forward!
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