Beyond the Surface: The Path to Coating Success
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In this CoatingsCoffeeShop® Coffee Conversations, sponsored by H.B. Fuller, Megan Ellsworth visits with thought leaders in the industry to take a hard look at the misconceptions and missed opportunities shaping today’s roof coating market. They break down why long-term success depends less on the topcoat and more on the system beneath it, from assessment and prep to labor quality and ongoing maintenance. The conversation also explores the untapped potential of liquid-applied systems across the building envelope along with the real story behind sustainability...
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Turning Data Into Revenue
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Join Megan Ellsworth and Zach Carpenter for an in-depth discussion on how roofing inspections and data can transform your business into a revenue-generating powerhouse. They’ll explore why inspections are often undervalued, how technology like drones and AI is reshaping efficiency and how data-backed reporting builds customer trust and transparency. Learn how to turn inspection insights into sales opportunities, recurring revenue and smarter business decisions. Whether you’re a contractor, estimator or business owner, this...
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Maximize Profits & Minimize Labor with Silicone
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In this CoatingsTalk™, Megan Ellsworth is joined by Eric Thompson, national technical training manager at Henry and Cody Wilson, president of Unicoat Industrial Roofing to explore how roofing contractors can reduce labor and increase profits by using silicone restoration systems. Together they discuss how the market’s shift from full replacement to restoration is reshaping the industry, offering contractors faster turnaround, higher margins and less disruption for building occupants. Our guests highlight the advantages of the Pro-Grade 988 Silicone System, from its single-coat fabricless...
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Going Further With Fluid Applied Roofing
CoatingsCoffeeShop
In this episode of CoatingsCast™, Megan Ellsworth visits with Sonny Arwood, CEO of Fluid Applied Roofing (FAR), to talk about their exciting new plant opening in the Midwest. Sonny shares the story behind FAR’s name, how the company has grown and the innovations shaping its future. Listeners will get an inside look at the new facility, the technologies built into its design and how it will lower costs while improving service for contractors. Listen to this episode to hear what is on the cutting edge of fluid applied roofing systems you use in the field. Learn More at...
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Challenges in Restoration Part 3: Manufacturers
CoatingsCoffeeShop
In this episode of CoatingsCast™, Megan Ellsworth is joined by John McDermott from KARNAK to explore the restoration trends are reshaping the roofing industry and what that means for manufacturers and contractors alike. John shares how a legacy company like KARNAK continues to evolve by embracing innovation while maintaining the trust of generations of contractors. John shares some challenges of producing high-quality restoration coatings, the importance of strong industry partnerships, and how manufacturers can help guide market trends in more sustainable, less disruptive directions. Listen...
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Challenges in Restoration Part 1: Contractors
CoatingsCoffeeShop
In this episode of CoatingsCast™, Megan Ellsworth is joined by Chris McDonald of Multi Roof Maintenance as well as Chris Huettig and John McDermott from KARNAK to explore the challenges faced by today’s restoration and maintenance contractors. They share how to effectively communicate restoration benefits to customers, the ins and outs of working with specifiers, and how to handle labor challenges on the job. The guests also discuss current roof coating trends that contractors need to watch. Whether just starting out or looking to sharpen your restoration approach, this episode offers...
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Challenges in Restoration Part 2: Specifiers
CoatingsCoffeeShop
In this episode of CoatingsCast™ Megan Ellsworth is joined by Daniel King from Clarity Roof Consulting as well as Chris Huettig and John McDermott from KARNAK to dig into the unique challenges specifiers face on roof restoration projects. From navigating complex regulations and insurance requirements to managing the impact of compliance and paperwork on bidding and job execution, this panel shares insights into the obstacles that often shape these projects. They highlight how shifting attitudes from contractors and building owners can influence outcomes and offer practical advice to help...
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CCS Influencer Johnny Walker - October 2025
CoatingsCoffeeShop
This month's question: What other construction coating applications should contractors consider adding to differentiate and expand their business? I.e., sports surfaces, parking garages, waterproofing, roofing, spray foam. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #APOC #JohnWalker #CoatingsCoffeeShop...
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Paving the Future at World of Concrete 2026
CoatingsCoffeeShop
In this CoatingsCast™, host Megan Ellsworth sits down with Kevin Archibald, associate show director for World of Concrete; Rick Yelton, editor at large; and Nicole Maher, executive director of the National Steering Committee for the Concrete Industry Management (CIM) Program to talk all things World of Concrete 2026. The group discusses what attendees can expect at the upcoming event, from new technologies and innovations in coatings and concrete to the ongoing importance of education and workforce development. Together, they share insights into how World of Concrete continues to evolve as...
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Are Fluid-Applied Roof Systems the New Membranes?
CoatingsCoffeeShop
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are often compared to traditional membrane systems, but a growing industry perspective is to treat fluid-applied systems as membranes themselves — not just coatings. This shift in mindset has significant implications for design,...
info_outlineIn this episode of CoatingsCast, we're joined by Jamie Atkins and Chris Underwood from Uniflex to break down the fundamentals of primers—what they are, why they matter, and how to choose the right one for your next project. From surface prep to product selection, Jamie and Chris share their expert insights on how primers impact adhesion, longevity, and overall coating performance. Whether you're a seasoned pro or just getting started in the coatings industry, this conversation will leave you primed for success.
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