29. How to Use Client Stories with Specificity When You Work with Different People
6 Minute Stories: Storytelling Marketing for Business Success
Release Date: 11/12/2025
30. How to Find the Moment Your Story Begins, The Moment that starts it all.
6 Minute Stories: Storytelling Marketing for Business Success
She was overwhelmed, stuck in all the pieces, and unsure where her message actually started, until one question changed everything. In this episode of Six Minute Stories, Mackenzie shares how asking a single question helped her client uncover what she'd been missing all along. Learn how to identify your own story’s turning point, simplify your message, and find the emotional anchor that connects your audience to your work. If you’ve ever felt tangled in your story, confused about where it begins, or unsure how to communicate your transformation, this episode will show you how...
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29. How to Use Client Stories with Specificity When You Work with Different People
6 Minute Stories: Storytelling Marketing for Business Success
When you coach different types of clients, your stories have to do the heavy lifting. In this episode of Six Minute Stories, Mackenzie shares how to use client stories with specificity, so every person in your audience can see themselves in your work, no matter who they are. Learn how to pull unique details from each client experience, highlight transformation without confusion, and use storytelling to speak to multiple kinds of people while staying clear and credible. If you’ve ever struggled to make your message resonate across a diverse audience, this episode shows you how to do it...
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28. Free Content That Converts: How to Share Value Without Losing Sales
6 Minute Stories: Storytelling Marketing for Business Success
In this episode of Six Minute Stories, Mackenzie breaks down why sharing valuable information in your content actually builds more trust, authority, and sales. Learn how to give without feeling taken advantage of, how to draw the line between free and paid content, and why teaching through storytelling positions you as the expert. If you’ve ever held back from giving value because you feared no one would buy, this episode will completely shift the way you see free content. Loved this episode?! Send me an email with your reply! @ mackenzie@mackenzieheflin.com
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27. The key to repeating yourself everyday without getting BORED
6 Minute Stories: Storytelling Marketing for Business Success
In this episode of Six Minute Stories, Mackenzie Heflin shares why she tells the same stories every day and how that repetition has become the foundation of her growth. Learn how consistency builds authority, why your audience needs to hear your message more than once, and how mastering the basics of your story leads to long-term success. If you’ve ever worried about sounding repetitive, this episode will show you why that’s exactly what helps your business grow!! Make sure you're following here: & join the 5 day free course if you haven't already now!
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26. What if your story isn't BIG enough?
6 Minute Stories: Storytelling Marketing for Business Success
Your story IS the marketing. In this episode of Six Minute Stories, Mackenzie breaks down how simple storytelling can be in your marketing. Learn how to share real stories in a natural way, build trust without overthinking the strategy, and use micro-moments in your life and business to create content that converts. If storytelling has ever felt intimidating, this episode will show you how simple it really is. Send me a message on IG what you thought about this epsiode: Sign up for the free challenge:
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25. Outgrowing your struggle story (and how to navigate this)
6 Minute Stories: Storytelling Marketing for Business Success
Growth feels amazing until it doesn’t. In this episode of Six Minute Stories, Mackenzie opens up about navigating the messy, uncomfortable, and emotional side of evolving in business and in life. From outgrowing old identities to feeling disconnected from the version of yourself you used to be, Mackenzie shares what it really looks like to expand as a business owner and human. If you’re experiencing growing pains, questioning who you are now, or realizing you can’t relate to your old self anymore, this episode will remind you that growth isn’t always graceful — but it’s always...
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24. Listen if you're afraid to be THE expert
6 Minute Stories: Storytelling Marketing for Business Success
Becoming the expert isn’t about shouting louder guys, it’s about storytelling smarter. In this episode of Six Minute Stories, Mackenzie breaks down how to position yourself as the go-to authority through storytelling content that meets your audience where they are. Learn how to blend community-aware and solution-aware storytelling to build trust, show your expertise naturally, and help your audience see you as the person who can guide them. If you want to become the person people think of first, this episode shows you how to lead through story, not pressure. Make sure you're following...
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23. How to "handle objections" with storytelling content
6 Minute Stories: Storytelling Marketing for Business Success
Still getting DMs full of objections? You might not be handling them early enough. In this episode of Six Minute Stories, Mackenzie breaks down how to use micro-stories inside your content to address objections before they ever reach your inbox. Learn how to weave real client experiences, context, and subtle storytelling into your posts so your audience feels seen, understood, and ready to buy. If you want to spend less time convincing and more time converting, this episode shows you how to do it through story. Join the storytelling prompts membership now:...
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22. Operating a membership: 200+ active members for over a year
6 Minute Stories: Storytelling Marketing for Business Success
In this episode of Six Minute Stories, Mackenzie reflects on what it’s taken to run a successful membership for over 20 months. From early mistakes and slow starts to building consistency and community, Mackenzie shares the behind-the-scenes lessons that helped her create a sustainable program that actually converts. If you’ve ever wondered how to keep members engaged, avoid burnout, and learn from what didn’t work, this episode is packed with real insights from experience. Join the membership here:
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21. Sharing client stories without sharing client info
6 Minute Stories: Storytelling Marketing for Business Success
In this episode of Six Minute Stories, Mackenzie breaks down how to highlight real client transformations while protecting their privacy. Learn how to use storytelling techniques that build trust, add context, and show your authority without revealing personal client information. If you’ve ever wondered how to talk about your client wins in a professional, ethical, and powerful way, this episode will show you exactly how to do it. Sign up for our free training, tell your story, here:
info_outlineWhen you coach different types of clients, your stories have to do the heavy lifting. In this episode of Six Minute Stories, Mackenzie shares how to use client stories with specificity, so every person in your audience can see themselves in your work, no matter who they are. Learn how to pull unique details from each client experience, highlight transformation without confusion, and use storytelling to speak to multiple kinds of people while staying clear and credible. If you’ve ever struggled to make your message resonate across a diverse audience, this episode shows you how to do it through story.
Grab the client stories' ebook now: https://stan.store/MackenzieHeflin/p/sell-their-story