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"The Musician's Profit Umbrella®": Balance In Artistry And Entrepreneurship To Build A Unique Brand For Your Music Business

Musicians Creating Prosperity: A Music Business Guide To Freedom

Release Date: 01/24/2024

Finding ‘The One Thing’ For Your Music Business To Be Truly Successful show art Finding ‘The One Thing’ For Your Music Business To Be Truly Successful

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana Claure explores the transformative concept of "the one thing" for musicians and their music business.   She shares insights from her journey, guiding listeners to streamline their messaging and attract ideal clients. Learn how to identify your unique strengths and experiences, crafting a clear and compelling brand identity. Discover the importance of intentionality, passion in communicating your message effectively, and realizing the potential of your "one thing" to stand out in the competitive music industry.   Also in this episode:   Identify Your "One Thing":...

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Harmonizing Change: Navigating the Emotional Cycle in Music and Business show art Harmonizing Change: Navigating the Emotional Cycle in Music and Business

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana Claure delves into the emotional cycle of change, a concept from the 1970s by psychologists Don Kelley and Daryl Conner, shedding light on how we navigate change in music and business. She brings insights from decades of experience in music education and entrepreneurship, illustrating the cycle's impact on personal and professional growth. Dr. Claure unfolds the five stages of the cycle: Uninformed Optimism, Informed Pessimism, the Valley of Despair, Informed Optimism, and Success and Fulfillment. This framework offers listeners a lens to understand their journey through change,...

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Harnessing Time for Efficiency In Your Music Business Using “Parkinson's Law” show art Harnessing Time for Efficiency In Your Music Business Using “Parkinson's Law”

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana explores the paradigm shift from time scarcity to abundance in the realm of music and business. She challenges listeners to reevaluate their relationship with time.  Dr. Claure shares strategies rooted in the Pareto principle and Parkinson's law to optimize productivity. She emphasizes setting boundaries, prioritizing tasks, and fostering a culture of time mastery. Listeners are encouraged to conduct self-audits and distinguish between reactive and deep work modes. By the episode's end, listeners emerge empowered to take control of their schedules, embrace abundance, and...

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Selling Before Creating: The Counterintuitive Strategy For Your Music Business show art Selling Before Creating: The Counterintuitive Strategy For Your Music Business

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana advocates for selling musical programs before fully creating them, fostering a co-creative process with clients of your music business. Through personal experiences and anecdotes, Fabiana highlights the effectiveness of this approach in tailoring offerings to audience needs. Listeners gain insights into overcoming perfectionism and fear, learning to confidently position and price their services. Her wisdom empowers musicians to embrace entrepreneurship with simplicity and strategy, fostering prosperity in the music industry.   Also in this episode: Sell Before Create: Focus...

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Monetize Your Mind, Not Just Your Time: Letting Go Of The Past To Build A Prosperous Music Business show art Monetize Your Mind, Not Just Your Time: Letting Go Of The Past To Build A Prosperous Music Business

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana Claure shares practical strategies for packaging expertise into scalable online programs, enabling musicians to monetize their knowledge effectively for their music business. Fabiana explores the shift from in-person to online teaching, urging listeners to embrace new possibilities. She emphasizes the importance of adopting a growth mindset and encourages listeners to let go of limiting beliefs. Discover how to accelerate your teaching impact and thrive in today's dynamic music landscape. Don't miss this insightful episode—it's time to unlock your musical potential and prosper!...

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Aligning Creative Projects With Audience Needs And Managing Music Entrepreneurship | feat. Dr. Heidi Kay Begay show art Aligning Creative Projects With Audience Needs And Managing Music Entrepreneurship | feat. Dr. Heidi Kay Begay

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana Claure is joined by Dr. Heidi Kay Begay, a visionary flutist and entrepreneur to discuss managing music ventures and practical tips for aligning creative projects with audience needs.  Discover Dr. Begay's unconventional journey founding Flute 360, JNK Productions, and Red House Productions. The episode also covers Dr. Begay's transformative pandemic experience and the mindset shift crucial for entrepreneurial success. Tailored for musicians, creatives, and aspiring entrepreneurs, the episode offers inspiration and guidance on navigating the dynamic intersection of music and...

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The Transformative Power of Mentorship In Your Music Business show art The Transformative Power of Mentorship In Your Music Business

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana Claure discusses the transformative role of mentorship in achieving success in the music business.  Drawing from personal experiences, Fabiana emphasizes that mentorship is not just about shortcuts but a valuable investment in reclaiming time. She challenges the stigma around seeking help, urging musicians to embrace mentorship as a smart strategy. Through anecdotes from her own journey, Fabiana illustrates how mentorship transforms perspectives and accelerates success. The episode concludes with an invitation for feedback and engagement from the audience, fostering a...

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Balancing The Premium Rates Of Your Music Business With Your Social Impact In The Community show art Balancing The Premium Rates Of Your Music Business With Your Social Impact In The Community

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana Claure explores the synergy between a premium online music business and social impact.  She addresses the concern of leaving some behind due to affordability, offering strategies like free content creation, brand building, and value addition. Fabiana also emphasizes content creation as an act of giving, showcasing how musicians are natural contributors to beauty and emotional expression. She guides musicians in reconciling the tension between premium offerings and accessibility, urging them to view online content as a storefront for building awareness.  Also in this...

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Financing Artistic Ventures, Project Management, And Funding The Future Of Classical Innovation | feat. Jeffrey Biegel show art Financing Artistic Ventures, Project Management, And Funding The Future Of Classical Innovation | feat. Jeffrey Biegel

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana Claure is joined by renowned pianist Jeffrey Biegel, to discuss the secrets of successful fundraising, project coordination, and financing artistic ventures. Jeffrey Biegel shares his pioneering story, exploring the intersection of tradition and innovation through projects like the Peanuts Concerto and the Rhapsody National Initiative. Mr. Biegel also  delves into networking and project creation, sharing his unconventional approach to connecting with conductors and orchestras. Discover the evolving landscape of classical music and the impact of technology while preserving the...

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A Musician's Guide to Building Resilience And Overcoming Setbacks show art A Musician's Guide to Building Resilience And Overcoming Setbacks

Musicians Creating Prosperity: A Music Business Guide To Freedom

Dr. Fabiana Claure shares personal insights on overcoming challenges and building resilience in the music industry.    Emphasizing that setbacks are temporary, Dr. Claure guides musicians to anchor their vision, embody the emotional frequency of success, and embrace disruptions as opportunities for growth. With anecdotes from her entrepreneurial journey, Dr. Claure inspires listeners to view challenges as stepping stones toward prosperity.   Also in this episode:   Interpretation of Challenges: Don't interpret current challenges as a permanent state in your life....

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More Episodes

Dr. Fabiana Claure shares the framework she learned for a balancing of artistic passion with entrepreneurship on her music business. 

From struggling to integrate her piano artistry with business ownership and motherhood, she discussed the framework of the "Musician's Profit Umbrella®." Drawing inspiration from historical women musicians like Clara Schumann, Dr. Claure guides listeners on creating a business model that seamlessly combines artistry and profitability. Learn how to consolidate diverse skills, monetize creativity, and build a unique brand. 

 

Also in this episode:

  • Struggle with Integration: This struggle included balancing time spent on artistic pursuits with the demands of running a business and being a parent.
  • Monetization Dilemma: Struggling with the idea of not making money directly from artistic endeavors unless it was a well-compensated performance. 
  • Role Model Influence: As a professor, Fabiana felt the responsibility to be a role model for music students, showcasing how it's possible to integrate creativity and artistry with building a successful career, especially for those pursuing degrees in music.
  • Research and Inspiration: Fabiana conducted research on successful women musicians from the 19th and early 20th centuries who were also entrepreneurs. This research served as inspiration and provided insights into how these women managed to thrive both as musicians and business owners.
  • Umbrella Framework: The development of the "Musician's Profit Umbrella" framework involved the idea of building a business behind artistic pursuits. This framework encourages musicians to see themselves as the sum of all their skills, integrating their creative side with profit-producing avenues.
  • Harmony between Artistry and Business: Instead of solely relying on direct income from artistic endeavors, building a broader online business allows musicians to monetize creativity while also creating brand visibility, credibility, and a harmonious connection between artistry and profitability.

 

 

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About Dr. Fabiana Claure

 

Fabiana, a concert pianist and former University professor turned 7-figure entrepreneur, has empowered thousands of musicians to scale their businesses and reclaim their time. Co-founding Superior Academy of Music® in 2011, she and her husband remotely managed the academy since 2016, achieving increased efficiency and profitability.

 

As the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she spearheaded initiatives that assisted musicians in launching businesses and gaining recognition as a top-ranked program.

 

While in Academia, she launched her online mentorship program in 2020, using the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. In 2021, she left her full-time University job to focus on her coaching business, performing/speaking career, family, and overall well-being, assisting musicians in unifying their skills and scaling their online music businesses for rapid financial expansion and purposeful life design.

 

"The Musician's Profit Umbrella®": Balance In Artistry And Entrepreneurship To Build A Unique Brand For Your Music Business

Musicians Creating Prosperity: A Music Business Guide To Freedom