S5 E6: USPs, survival mode and growth with Jen Fuller founder of Etta Loves
Release Date: 02/20/2025
E92: Macarons, motherhood and growth with Rachel Hanretty, founder of Mademoiselle Macaron
Bump to Business Owner
Rachel and I met on the Goldman Sachs 10KSB programme in February and instantly gravitated towards another. Both mums, both struggling with being away from family, but determined to grow our businesses, despite all the challenges that motherhood/founderhood bring. My conversation with Rachel is almost excoriatingly honest about the impact of motherhood on her business, and herself. These are the conversations we need to have with women, founders, mums and would-be mums. Because the internet will tell you, you can have it all, but the reality isn't quite like that. The economy, the strength of...
info_outline
E91: Not another end of year push podcast - Solo episode with Caroline
Bump to Business Owner
I don’t do New Year’s Resolutions. December isn’t a straightforward month for me, personally, and my energy levels in January after juggling school holidays and all the Christmas fun just aren’t up to “starting the new year strong”. So I’ve restructured my business year, and my mindset to fit my realities. In this episode I’m sharing: Why I'm so anti end of year hustle culture Why we should all be putting less pressure on ourselves How I've shaped my year to fit better with my energy levels, and financials Rebel with me. More on Takeaways: Christmas shift in mum admin...
info_outline
E90: Celebrating mums and business owners: live interviews from the UK VA Awards
Bump to Business Owner
Something a little different this week. I was at the UK Virtual Assistant awards last week celebrating the industry and gratefully receiving a couple of awards, on behalf of the business and the podcast team! While I was there, I did some live interviews with some incredible VAs and business women, who also happen to be mums, my industry peers and friends. They are sharing their wisdom and experiences of building businesses, working flexibly and prioritising their family. It was a very fun (by which I mean loud) atmosphere, so apologies for the background noise levels. Thanks to Amanda...
info_outline
Ep 89: The military, motherhood and Virtual Assistant industry with Amanda Johnson, founder of the VA Training Academy
Bump to Business Owner
Trigger warning: This episode was recorded during Baby Loss Awareness Week and includes discussion of miscarriage and baby loss. Please take care of yourself. This conversation is long overdue. Amanda Johnson, or The Amanda Johnson as she’s known in the Virtual Assistant industry, is founder and coach at the VA Training Academy, host of the UK VA Awards and my mentor. Before becoming a Titan of the VA industry, Amanda had a 23 year career in the military, until personal tragedy changed her priorities. Despite not personally inventing the field (listen in!) Amanda pivoted to becoming a...
info_outline
Miniseries Part 4: The future of the Virtual Assistant industry
Bump to Business Owner
We’re wrapping up the Assistant miniseries with a big-picture conversation, the future of the assistant and VA industry. I’ve been in this world for over 15 years, and in that time I’ve seen the role change again and again, from the 2009 crash, to the explosion of tech tools, and now to AI. In this episode, I’m talking about where I see things going, what makes our work truly irreplaceable, and why assistants need to be visible, strategic partners (not an exec’s “secret weapon”). I’m also sharing my thoughts on niching, the growing operational side of our roles, and the...
info_outline
Miniseries Part 3: Gold standard onboarding process
Bump to Business Owner
Onboarding is my area of geek, my Mastermind subject. In this week’s episode I am sharing my best practice tips for creating a great onboarding process, why it’s so important, where your focus should be throughout and why you should be trying to remove yourself from it as much as possible. This is episode three of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource. Listen to the rest of the series: Resources mentioned: Takeaways Why onboarding is so crucial to your business What you should prioritise throughout the...
info_outline
Miniseries Part 2: How to find clients as a Virtual Assistant
Bump to Business Owner
The question I get asked the most by Virtual Assistants is: ‘How do I find clients?’ There is no secret recipe - it takes time, it takes work, and it takes trying things out. I’m sharing how I found my first client, where I’ve invested money and time to find them and the one thing that really sets me apart when it comes to sales. In December I’m hosting a panel for the Strategic PA Network: Clients for Keeps: Building a sustainable client base and coworking afterwards, if you’d like more client list building tips and to extend your network . This is episode one of a four-part mini...
info_outline
Miniseries Part 1: Inbox Zero and why I nearly cancelled the podcast
Bump to Business Owner
I came close to cancelling the podcast. In this episode I tell you why, and why I think it’s healthy to reevaluate every so often as a business owner. But we’re back! And with something slightly different. A miniseries for my Assistant community especially, but with a lot of value for anyone starting a business. This week I’m sharing my tips for Inbox Zero - why it’s so important and how to get there. This is episode one of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource or event invitation Resources mentioned: ...
info_outline
S5 E23: Operational overload, purpose and performance with Nonie White and Yvonne Biggins of Positive Entrepreneurship
Bump to Business Owner
Have you heard of operational overload? Maybe not, but chances are you know how it feels. This week my guests are Nonie White and Yvonne Biggins of Positive Entrepreneurship, authors of the The True Cost of Female Entrepreneurship report. The report makes for stark, but not surprising, reading - 83% of female founders are experiencing high stress, 66% experience extreme loneliness, we have 75% greater responsibility for the household, but 97% of us enjoy the journey. We know the system is not built for us, we know the challenges we face as female founders. Nonie and Yvonne are here...
info_outline
S5 E22: New borns and new businesses with Anna Bailey founder of Pally Talk
Bump to Business Owner
My guest on the podcast this week is Anna Bailey, founder of the Assistant community Pally Talk. She launched her business and 2 months later had her first baby, in her own words, the last year has been ‘hardcore’. Anna has a lot of practical insight into navigating a business and new baby concurrently - this is your sign to start sliding into people’s DMs on LinkedIn. We spoke really honestly about social media v reality, not only of motherhood, but the assistant world and when, for Anna, revenue finally started coming in from the business. For me, there’s a theme - you will get...
info_outlineDo you have that ‘on the cusp’ feeling? I think it’s something that unites founders. There’s always something on the horizon that helps keep the faith in your business, even when on paper it’s not always clear.
My guest on the pod this week is Jen Fuller, founder of Etta Loves, science backed baby sensory products that are also absolutely beautiful. Jen is really open that it’s the ‘cusp’ feeling that keeps her going rather than revenue or income goals.
I loved this conversation, as a service business owner, it’s always fascinating to hear from product founders. Jen shares so much empathy, inspiration and nuts and bolts practical advice.
How to deal with copycat businesses, direct sales v working with retailers, opening in new territories, celebrity endorsements and what she gained from a business growth programme, Jen gives her perspective on it all.
This episode is sponsored by Ancient + Brave (www.ancientandbrave.earth/). If you’d like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order.
Takeaways:
-
Balancing a corporate career with a family
-
Jen's light bulb moment for her business
-
How Jen used her mat leaves to launch her business
-
Struggling with the lack of control that comes with motherhood
-
Goal setting and ‘the next thing’ as a founder
-
Appearance v reality and businesses in survival mode
-
Committing to ‘doing it properly’ and Etta Loves’ USP
-
Copycat businesses and products
-
Direct sales v working with retailers
-
Celebrity endorsements and influencer marketing
-
Business growth and development programmes
-
Balancing business and family as a founder
-
Where Jen finds joy
Chapters:
00:00 The Birth of Etta Loves
05:00 Navigating Career Transitions: From Stockbroker to Entrepreneur
10:00 The Challenges of Motherhood and Entrepreneurship
15:12 Building a Business: The Balancing Act of Income and Passion
19:59 The Science Behind Etta Loves: A Commitment to Quality
24:56 Facing Competition: Coping with Imitation and Industry Challenges
26:01 Navigating Copycats and Retail Relationships
28:06 Shifting Sales Strategies: Direct vs Retail
30:02 Celebrity Endorsements: The Kardashian Effect
34:10 Investing in Business Growth
39:41 Future Plans and the Uncertainty of Business
41:27 Balancing Work and Family Life
45:27 Finding Personal Joy Amidst Chaos
Resources:
Goldman Sachs 10000 Small Businesses: https://www.goldmansachs.com/community-impact/10000-small-businesses/us
UK Export Academy: https://www.great.gov.uk/export-academy/
Lauren Jumps: https://www.youtube.com/@LaurenJumps
Links:
Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/
About Jen Fuller
Jen Fuller is the founder of Etta Loves, and mum to two little girls. Etta Loves was born from Jen's passion for providing babies with the best possible visual experiences to support their development while making everyday moments easier for parents and carers.
With a strong commitment to excellence, she collaborates with leading experts in infant vision and her dedicated team to create the most optimised sensory essentials in the world, designed with both science and sustainability in mind. The idea for Etta Loves came to Jen when her first daughter Etta was just six weeks old. She noticed Etta staring intently at the black and white pattern jumper she was wearing while feeding, completely ignoring the plain muslin on her shoulder. To Jen's surprise, Etta fed for longer and the usual overwhelm of feeding seemed to lift.
The light bulb moment sparked her fascination with infant vision and inspired her to harness the science behind what babies can see. Driven by this newfound passion, Jen set out to transform everyday baby essentials, starting with muslins, and expanding into powerful sensory tools that captivate tiny eyes and bring calm to daily routines. Today, Etta Loves offers beautifully designed, science-led products that provide babies with the wonder and focus they need while offering parents and carers moments of calm throughout their day.
Jen Fuller Links:
Website: https://www.ettaloves.com/
LinkedIn: https://www.linkedin.com/in/jen-fuller-ettaloves/
Instagram: https://www.instagram.com/ettaloves
Music by AudioCoffee: https://www.audiocoffee.net/