Bump to Business Owner
Bump to Business Owner is the go-to podcast for mums who don’t want to compromise on their careers but know that traditional full time employment just isn’t compatible with family life. It’s a space for female entrepreneurs and future founders creating autonomy and a deeper sense of purpose for themselves, their business and their children. Join your host, Caroline Marshall, founder of award winning Virtual Assistant agency Upsource and mum of two boys, in conversation with real women: mothers and entrepreneurs juggling the challenges of growing a successful business whilst raising a family.
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S5 E21: 5 learnings from 5 years in business - Solo episode with Caroline
06/26/2025
S5 E21: 5 learnings from 5 years in business - Solo episode with Caroline
In 5 years I’ve gone from a one woman Virtual Assistant ‘agency’ to a team of 36. And I have learnt A Lot. Much of which I have learnt the hard way. In today’s episode, I’m sharing my 5 biggest learnings (there are so many still to talk about, I feel like I could do a whole season on it!) from the last 5 years. I’ve learnt from mistakes, I’ve learnt from the people around me, some of these lessons I am still learning, and might be a lifelong process. Resources: Nick Elston: Anna Marthur episode: Takeaways Not everything will or needs to be done now or perfectly New practical structures to support next 5 years of growth Taking things slow and getting it right is more important than rushing it Investing in yourself is crucial for business success You can’t support others unless you are taking care of yourself Taking a step back can lead to greater progress What worries you today will change as the business grows Clear communication and expectations are vital Personal growth through therapy and coaching is invaluable Celebrate your wins! Chapters 00:30 Introduction and Reflections on Five Years in Business 05:52 Investing in Personal Growth 11:31 Evolving Worries in Business 17:11 Conclusion and Call to Action Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E20: Poop, pre-seed and policies with Lisa Macfarlane, co-founder of The Gut Stuff
06/19/2025
S5 E20: Poop, pre-seed and policies with Lisa Macfarlane, co-founder of The Gut Stuff
Be honest - how is your poo? My guest this week is Lisa Macfarlane, co-founder of The Gut Stuff, and she wants you to take better care of your gut. Lisa explains why gut health is so important, some easy wins to improve your own and why she went from Love Island DJ to gut evangelist. We also talk about the nuts and bolts of scaling a business - from building a brand and community as market research for the business, to pre-seed and VC funding, and creating an ecosystem with 3 different business arms. Lisa is passionate about the policies we as business owners need to create to support women and their families, it’s so inspiring to hear. And, of course, we talk about joy - Friday martinis and dips anyone? Takeaways: Why gut health is so crucial for our overall well-being 3 things you can do to take care of your gut health Lisa’s career journey from theatre to Love Island DJ to The Gut Stuff Building resilience and the insecurity of the entertainment industry Creating a brand and community - followed by a business Pre-seed and VC funding Creating an ecosystem with 3 different business arms Why you shouldn’t compare your business to others Mat leave as a business owner, and creating policies that actually work for women Friday martinis and dips Chapters: 01:00 Introduction to Gut Health and Personal Journeys 10:09 The Evolution of a Brand: From DJing to Gut Health 18:51 Funding and Building a Business in Gut Health 28:12 Navigating Work and Motherhood 33:29 The Importance of Maternity Policies 36:15 Understanding the Needs of New Mothers 40:20 Balancing Business and Family Life 43:46 Future Aspirations and Business Growth Links: Website: Instagram: LinkedIn: About Lisa Macfarlane Lisa MacFarlane is co-founder of The Gut Stuff, Mum, bestselling author, Virgin Radio host, and yes, former Love Island: Aftersun DJ. Alongside her identical twin sister, Alana, Lisa made her name, DJing at major events from the Olympics to Simon Cowell's ball before landing a TV role that made them household names. But it was a chance decision to volunteer in gut health research at King College London that changed everything. Despite sharing 100 % of their DNA, Lisa and Alana discovered their gut microbiomes were only 30 to 40 % similar, a finding that blew their minds and kicked off what's now become a nationwide movement. Their mission is to make gut health accessible, affordable, and most importantly, relatable. With a refreshingly no-nonsense approach, the Gut Stuff has become a trusted brand across books, workplace wellbeing, pop-ups, and the hit podcast Chatting Shit. Not only that, Lisa is a mum of one and pregnant with her second child. Lisa Macfarlane’s Links: Website: TikTok: Instagram (The Mac Twins): Instagram (The Gut Stuff): Music by AudioCoffee:
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S5 E19: Burnout, neurodiversity and rediscovering yourself with Dr Claire Ashley, The Burnout Doctor
06/12/2025
S5 E19: Burnout, neurodiversity and rediscovering yourself with Dr Claire Ashley, The Burnout Doctor
The 5 stages of burnout are very familiar to me. I’ve been there, and even when I thought I had learnt my lessons, narrowly swerved burning out again. As a mum, especially a mum with a business, I’m sure at least a few of the stages are familiar to you too. My guest on this week’s episode is Dr Claire Ashely, aka The Burnout Doctor. Claire was a highly successful doctor, used to pretty extreme levels of stress. And then with 2 small kids, a house renovation and a difficult work environment, she burnt out. Claire is now fully recovered and shares the signs, symptoms and means to recovery to help us intervene and swerve burnout before it’s too late. Most of all - you will get through it. Takeaways: Dr Claire’s experience of burnout - it can completely change your identity Work is the catalyst for burnout, but it’s not just a workplace issue, it affects every area of life Asking for help is key - the earlier the better Burnout is isolating, you need support networks The 5 stages of burnout Burnout changes the structure and function of your brain Self compassion and time are key in recovery Attachment theory - you are meeting your kids’ needs Recovery isn’t a linear process The interplay between neurodiversity and burnout, especially for women 3 factors in recovery for mums and entrepreneurs Resources: The Burnout Doctor BOOK: Chapters: 01:00 Introduction to Burnout and Personal Journeys 02:56 Claire's Journey Through Burnout 06:49 Understanding the Stages of Burnout 17:56 Recognizing the Signs of Burnout 27:36 The Importance of Community and Support 32:20 Recovery and Self-Compassion 34:56 Navigating Parenting Challenges 39:24 The Journey of Recovery 46:56 Understanding Neurodiversity and Burnout 52:39 Realistic Recovery Strategies for Busy Moms 55:51 Finding Joy After Burnout Links: Website: Instagram: LinkedIn: About Dr. Claire Ashley Dr. Claire Ashley is a GP, NHS Clinical Entrepreneur, content creator, author of The Burnout Doctor, and mum of two. Claire's work is shaping how we think about burnout, especially for those of us balancing motherhood, business, and burnout recovery. With over 20 years of clinical experience and a powerful personal journey through anxiety and burnout, she now dedicates her career to helping others understand, prevent and recover from burnout. Dr. Claire Ashley’s Links: Website: TikTok: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E18: Reframing cold sales and my worst experiences - Solo episode with Caroline
06/05/2025
S5 E18: Reframing cold sales and my worst experiences - Solo episode with Caroline
Last year I decided to push myself and try something new for me and my business. As a founder and mum of 2, I don't have time to be out there relationship building rather than selling. So I tried cold sales - and it worked! Cold sales have, sometimes justifiably, a bad rap - I’m sharing my worst experiences from both sides of the sale. But it really worked for me. In this episode I share my conversion rates, my ‘how to’ and the mindset tips that helped me succeed. Resources: LinkedIn: Dripify: Takeaways Coldselling - maybe it’s time to try it The worst thing that happened to me when I tried cold selling Choose the right platform - LinkedIn v Instagram What is a good conversion rate for sales Be prepared - it can be a huge time commitment How not to build relationships My cold selling approach - a how to Mindset tips and how to handle rejection Chapters 01:00 Introduction to Podcasting Challenges 02:02 The Reality of Cold Selling 02:50 Experiences with Cold Selling 04:44 Navigating Relationship Building and Sales 06:16 Lessons from Sales Calls 07:58 The Direct Approach to Sales 10:41 Handling Rejection in Sales 12:14 Consistency in Communication and Sales 13:24 Conclusion and Reflection on Cold Selling Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E17: Matrescence, healing and purpose with Danielle Lauren, The Way Too Honest Mom
05/29/2025
S5 E17: Matrescence, healing and purpose with Danielle Lauren, The Way Too Honest Mom
This week on Bump to Business Owner, I’m joined by Danielle Lauren, creative powerhouse, former media exec, and founder of Way Too Honest, a business born from the depths of postpartum struggle and radical maternal honesty. From working at the top of global media giants like CNN and Reese Witherspoon’s Hello Sunshine, to battling severe pre- and postnatal depression, Danielle opens up about her experience of motherhood, identity loss, and rebuilding a life and business with purpose. TRIGGER WARNING: Discussion of pre/post natal depression and suicidal thoughts Takeaways: The identity shift of matrescence and why it’s so misunderstood Danielle’s experience with perinatal mental health crisis and life-saving support in Australia The mismatch between external “success” and internal struggle Launching Way Too Honest: affirmation cards for new mums that blend compassion and humour The loneliness of entrepreneurship, finding support, and redefining productivity Letting go of guilt, embracing slow growth, and learning to rest Why honesty in motherhood isn't just cathartic, it can save lives Resources: Maternal Mental Health Alliance: The Room Where It Happens: Chapters: 01:00 Introduction to Danielle Lauren and Her Journey 03:41 From Media to Motherhood: A Career Transition 06:28 The Reality of Motherhood: Expectations vs. Reality 09:09 Identity Shift: The Transformation of Becoming a Mother 11:57 Navigating Mental Health in Motherhood 14:57 The Importance of Compassion and Sisterhood Among Mothers 23:01 The Hidden Struggles of Motherhood 28:29 Anxiety and the Reality of Pregnancy 31:47 The Impact of Mental Health on Motherhood 37:36 Launching Way Too Honest: A New Venture 41:45 Balancing Motherhood and Entrepreneurship 46:05 Understanding Maternal Mental Health 48:39 The Journey of Recovery 51:21 Innovative Ideas in Motherhood Support 55:01 Asking for Help: A Crucial Step 59:38 Rediscovering Joy in Everyday Life Links: Website: Instagram: LinkedIn: About Danielle Lauren Danielle Lauren is an accomplished creative force and now founder of a beautiful business that brings light and truth to one of the most misunderstood chapters of motherhood. Danielle Lauren is the founder and CEO of Way Too Honest, a brand that creates affirmation and support cards for new mums navigating the fourth trimester, also known as matrescence. Backed by endorsements from Katherine Ryan, Lucy Jones, Zoe Blaskey and Dr. Ellie Cannon, and for every box sold, a donation goes to the Maternal Mental Health Alliance, helping to drive meaningful change in perinatal mental health. Prior to launching her business, Danielle was a powerhouse in the media and tech industries, working as VP of Story for Reese Witherspoon's Hello Sunshine, Innovation Ambassador at Warner Media, and Head of Content Strategy at CNN. She's spoken at global events from Harvard to TEDx with a deep focus on AI, Web3, and the future of storytelling. But as we'll hear today, it was Danielle's own journey through a devastating postpartum period and identity shift that fueled her desire to create her business. Danielle Lauren’s Links: Website: TikTok: Instagram (Way Too Honest Mom): Instagram (Way Too Honest): Music by AudioCoffee:
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S5 E16: Keeping going when business gets tough - Solo episode with Caroline
05/22/2025
S5 E16: Keeping going when business gets tough - Solo episode with Caroline
How do you stay motivated to keep going when times get tough in your business? Good question. And an increasingly important one as the economy continues to fluctuate with tariffs, UK legislation and uncertainty creep in. In January I was in a difficult situation with my business, but I got through it and learnt a lot. This week, I’m sharing my tips for keeping going when times are tough in your business. Takeaways The realities of being a working mum Keeping going when times get hard in your business Trumps tariffs are worrying for many founders March 2025 was my best month in business so far January was a real struggle What I learnt My tips for getting through difficult times in business Chapters 00:00 Embracing the Chaos of Motherhood and Business 01:19 Navigating Tough Times in Business 07:34 Finding Community and Normalizing Struggles Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: Music by AudioCoffee:
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S5 E15: Mum guilt, cash crunches and K-drama with Ning Cheah founder of The Beauty Crop
05/14/2025
S5 E15: Mum guilt, cash crunches and K-drama with Ning Cheah founder of The Beauty Crop
This week on Bump To Business Owner, I’m joined by Ning Cheah, founder of The Beauty Crop, mum of two, and former banker turned beauty entrepreneur. What started as a side hustle to solve her own skin struggles has grown into a multi-million dollar brand, stocked by the likes of Boots and ASOS. In this honest and wide-ranging chat, Ning shares how burnout led her to rethink everything, the fertility struggles she faced while building a business, and the two very different maternity leaves that followed. She opens up about the realities of scaling, the pressure of cash flow, and why she chose crowdfunding and bank loans over giving away equity 👀 We talk mum guilt and what we can learn from men, support systems, and why she only ever plans three years ahead. Plus how she’s learning to let go, delegate, and make space for joy (think K-dramas and sheet masks - the dream). Takeaways: Ning’s career journey from finance to side hustle to million dollar business Stress makes us neglect our wellbeing when we need it the most Ning’s personal skin struggles made her identify a gap in the market Naivety can be a blessing for founders Why Ning chose crowdfunding and bank loans over equity funding Fertility struggles and mat leaves as a business owner Mum guilt and what we can learn from men The challenges of scaling a business and the realities of working with retailers Why Ning doesn’t plan more than 3 years ahead Support networks and what a working week looks like Where Ning finds joy Resources: Crowd2Fund: Links: Website: Instagram: LinkedIn: About Ning Cheah Ning Cheah is a mother of two and the founder and CEO of The Beauty Crop, a clean beauty brand that has become known for its high performing plant-based products that don't compromise on fun, affordability or ethics. With a background in chemical engineering and a high-powered career in investment banking behind her, Ning's personal struggle with eczema and cystic acne led her to launch The Beauty Crop in 2014. Now a multi-million pound business, it’s a brand that crops out harmful ingredients whilst delivering vegan, cruelty-free, nutrient-rich cosmetics in sustainable packaging. Since launching in 2014, it's become a cult favourite, stocked in major retailers like Boots, Beauty Bay, ASOS and Urban Outfitters. Ning Cheah’s Links: Website: LinkedIn: Instagram: TikTok: Music by AudioCoffee:
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S5 E14: PR tips for small business owners - Solo episode with Caroline
05/08/2025
S5 E14: PR tips for small business owners - Solo episode with Caroline
What is your story? What is your super power? What do you want to be known for? In today's episode of the podcast I'm giving away all my PR tips. In the last 5 years me and my business have been featured in Grazia The Guardian The Independent The Daily Mail Waitrose Magazine To name just a few. And all of that has been under my own steam, no PR experience, no connections. If you're looking for some PR coverage for your business, this is for you Resources Editorelle: Pressflow (FREE): Lightbulb: Rosie Davies-Smith, founder of PR Dispatch episode: Jelena Skene co-founder of Press Flow episode: Takeaways Excellent PR coverage with no PR background Featured in Grazia, Stylist, Guardian, Metro, Clockify, Daily Mail, The Independent, The Guardian, Waitrose Magazine, Start Ups Magazine, Pally Talks You are newsworthy Why your location is important How to create a simple PR pitch deck PR platforms and resources Why you need an angle How to work with journalists Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E13: Radical acts, building confidence and navigating PTSD with Lauren Currie founder of Upfront
05/01/2025
S5 E13: Radical acts, building confidence and navigating PTSD with Lauren Currie founder of Upfront
My guest this week is Lauren Currie OBE, mother of one, founder of 6 businesses and PTSD survivor. Lauren is a serial entrepreneur, who after being featured as the only woman on an event bill decided she needed to build something to challenge the lie of meritocracy. Her business, Upfront, was born. As a systems and organisational designer, Lauren is ideally placed to see where the holes are in our society and where we need to work on them, together. The game is rigged, it might just be that our privilege means that motherhood is the first time we really see it. Building a business whilst raising a family is a radical act. Women even working is so new for us as a society, let alone being business leaders. It’s hard, but it’s worth it and it will get easier. Takeaways: The lightbulb moment for Lauren's business Structural inequality and the lie of meritocracy Scarcity mindset and career choices Lauren's experiences in pregnancy, birth and PTSD Asking For Help Relocating to Europe Building a business as a mother is a radical act How to build your confidence Honouring the season you’re in Links: Website: Instagram: LinkedIn: About Lauren Currie Lauren is the founder of Upfront, an organization on a mission to change confidence, visibility and power for 10 million women. Thousands of women from over 50 countries have now graduated from Upfront's flagship program, The Bond. It's become the go-to to for women and organisations who want to grow confidence from the inside out. Their clients include global names like Nike, Just Eat Takeaway, the Ministry of Defence, the British Red Cross and PLEO, a true sign of the movement Lauren has built. Lauren is a sought after keynote speaker. Her goal is to help everyone in the room turn their own lights on. And she's not afraid to use her voice where it matters most. She was chair of the brilliant campaign group Pregnant Than Screwed for seven years, championing women against maternity discrimination. Her work has been recognised globally from being awarded an OBE for services to design and diversity, to being named one of Elle's Women Changing the World and one of Management Today's top businesswomen under 35. Originally from Scotland, Lauren now lives in Uppsala in Sweden with her partner and their seven-year-old son, juggling motherhood, business and a mission that only gets louder. Lauren Currie’s Links: Website: LinkedIn: Instagram (Lauren): Instagram (Upfront): Music by AudioCoffee:
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S5 E12: Why you don’t need more strategy with Nicola Ward, founder of CakeDrop
04/03/2025
S5 E12: Why you don’t need more strategy with Nicola Ward, founder of CakeDrop
What happens when your co-founder (and sister!) steps away and you’re managing a business solo, as well as being mum to 2 kids? In this week’s delicious episode I’m in conversation with Nicola Ward, founder of CakeDrop, who talks me through her experience of exactly that. Nicola has run her business incredibly intuitively and flexibly, focusing on building relationships and leaning into creativity when Covid meant a pivot. She has some incredible advice to other founders thinking about motherhood and the trade offs we as working mums make. My main takeaway? You don’t need more strategy, you just need to take action. Takeaways: The unique dynamic between cofounder sisters Covid forcing you to pivot and get creative The benefits of being a small business in challenging times Relationship building Nicola’s fundraising experience What happens when your cofounder steps away The trade offs working mums make - guilt and code switching Advice for founders thinking about motherhood Why you don’t need more strategy Chapters: 00:30 Introduction to CakeDrop and Nicola's Journey 02:36 The Dynamic of Sister Co-Founders 05:03 Navigating the Business Landscape 07:49 Adapting to Challenges During the Pandemic 10:32 Transitioning to Solo Leadership 13:03 Balancing Motherhood and Entrepreneurship 18:35 Fundraising Challenges and Experiences 19:02 Navigating Angel Investment and Fundraising Challenges 21:41 Balancing Motherhood and Entrepreneurship 26:15 The Impact of Parenting on Business Perspective 28:49 Embracing the Uncertainty of Motherhood 30:45 Building Relationships with Major Brands 31:49 The Importance of Execution Over Strategy 34:01 Future Growth Plans for CakeDrop 35:06 Finding Joy in Everyday Moments Links: Website: Instagram: LinkedIn: About Nicola Ward Nicola Ward is the founder of CakeDrop, the award-winning solution bringing sweet treats to some of the UK's most exciting places, including Meta, Ladbible, Beauty Pie, and Netflix. Cake Drop specialises in branded treat experiences and automated gifting for employee birthdays and work anniversaries, making workplace celebrations seamless and delicious. Nicola's journey into entrepreneurship began alongside her sister Anna, inspired by their own experiences working in the city, where they noticed the challenges of organizing office celebrations. This insight led to the creation of CakeDrop, aiming to make office celebrations effortless and enjoyable. Nicola has faced many highs and lows on her journey, from the shift to becoming a solo founder to navigating major business challenges, including the pandemic and operational hurdles. Nicola Ward’s Links: Website: LinkedIn: Instagram: Music by AudioCoffee:
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S5 E11: Birthday reflection: celebrate how far you’ve come - Solo episode with Caroline
03/27/2025
S5 E11: Birthday reflection: celebrate how far you’ve come - Solo episode with Caroline
When was the last time you reflected on how far you’ve come? In this special birthday episode, I’m reflecting on the last five years - Motherhood, trauma, recovery, business, COVID, and giving myself the advice I needed five years ago. My business and motherhood journey are intrinsically linked, and in this period of my life - out of the baby years and able to put more energy into business growth, it’s been emotional to see how much I’ve achieved. Take a moment to look back on what you’ve achieved, everything you’ve experienced, good and bad, and celebrate yourself. Resources Snoop Dogg: https://youtu.be/NfF3bThOW0Q?si=I-ASqOrYhQMzIK4- Takeaways The advice I’d give myself Building a business through the baby years Your business can be a lifeline in difficult times Working on yourself will make you a better leader Rediscovering yourself post motherhood Take time to reflect on how far you’ve come It’s important to be selfish sometimes Learn to ask for what you need Chapters 01:00 Celebrating Growth and Reflection 03:08 Navigating the Baby Years 05:26 The Intersection of Business and Motherhood 08:02 Finding Purpose and Community 10:51 Empowerment Through Business 13:22 Lessons from the Journey 16:13 Gratitude and Moving Forward Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E10: Lightbulb moments and Wellbeing Practices with Kat Wellum-Kent, founder of Fractional Finance
03/20/2025
S5 E10: Lightbulb moments and Wellbeing Practices with Kat Wellum-Kent, founder of Fractional Finance
What was the lightbulb moment for your business? Did you recognise it and mark it as the life-changing moment it was? Kat Wellum-Kent, founder of Fractional Finance and one of the top 50 women in accounting took a selfie that day, because she knew ‘this was the thing’. From her ‘dream job’ at a Big Four accountancy firm, to starting her business, Kat has had some incredible support in her career journey: not only a fantastic mentor, but a strong spiritual practice. She’s also navigating a husband in the army who was often away for 6 months at a time, and a youngest who has recently been diagnosed with autism. Takeaways: Kat’s dreamt of becoming an accountant, but realised that becoming a partner wasn’t for her Her experience of both mat leaves employed by one of the Big Four Kat’s lightbulb moment for her business The importance of mentorship Adapting and flexing in response to Kat’s partner’s Army career and how she navigates space for herself and her business too Kat’s spiritual wellbeing journey and how it’s supported her in business and personal growth Autism test and supporting the whole family Replicating a business model and bringing in co-founders Finding joy in the everyday moments Chapters: 01:09 Career Path and Transition to Entrepreneurship 04:23 Navigating Motherhood and Corporate Life 09:28 The Challenges of Balancing Family and Work 14:21 The Birth of Fractional Finance 19:32 Building a Business with Ambition 24:46 Reflections on Resilience and Growth 27:12 The Importance of Self-Care and Personal Time 30:58 Exploring Spirituality and Personal Growth 36:35 Navigating Parenting Challenges and Autism Awareness 40:05 Future Plans for Fractional Finance and Business Growth 42:38 Finding Joy in Everyday Life Links: Website: Instagram: LinkedIn: About Kat Wellum-Kent Kat Wellam-Kent is founder of Fractional Finance and one of the top 50 women in accounting. Kat's accounting career started in the Big Four, but after becoming a mother, she found the demands of corporate finance incompatible with family life. She transitioned to a smaller practice where she worked closely with small and early stage businesses. There she saw a critical gap; businesses were missing out on the financial strategy they needed to grow successfully. This inspired her to launch Fractional Finance in January 2023 an outsourced finance director service that provides startups and scaling businesses with expert financial guidance without the cost of a full-time hire. Kat and her team help business owners understand their numbers, make informed decisions and drive sustainable growth. All of course, while navigating motherhood. Kat started her business while raising two children and managing life as the wife of a military husband who spends long periods of time away. Beyond finance, Kat also has a belief in manifesting, wellness and even crystals. Kat Wellum-Kent’s Links: Website: LinkedIn (Kat): LinkedIn (Fractional Finance): Instagram: Music by AudioCoffee:
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S5 E9: Why I was targeted by a multi-level marketing scheme - Solo episode with Caroline
03/13/2025
S5 E9: Why I was targeted by a multi-level marketing scheme - Solo episode with Caroline
This week I am unpacking the sometimes controversial topic of multi-level marketing schemes. I have been targeted by representatives of various MLMs 3 times in my life; because I’m a woman, with a performance background (aka poor!), and a mother. I was targeted within months of having my first child. I share: - The ways I've been targeted - How to recognise MLMs for what they are - How to avoid them The first rule of MLMs? Deny it’s an MLM. Resources Doing it For the Kids: Secrets of the Multi Level Millionaire: On Becoming a God in Central Florida: Not mentioned on the pod, but also worth a listen! The Dream: Takeaways Why Caroline is so passionate about MLMs MLMs often target women, who are more vulnerable to their ‘opportunities’ Why you should research MLMs, their origins and who ultimately is making the money Personal experiences of being targeted by MLM recruiters Red flags to recognise if you’re being targeted Ethical concerns surrounding MLM practices Documentaries and shows to watch if you’re also interested in MLMs Chapters 00:00 Introduction and Unexpected Solo Episode 02:15 Understanding Multi-Level Marketing (MLM) and Its Impact 04:50 Personal Experiences with MLMs 07:54 Recognizing Red Flags in MLMs 10:30 Raising Awareness and Ethical Considerations 13:45 Documentaries and Further Exploration of MLMs Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: Music by AudioCoffee:
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S5 E8: Fundraising, health tech and personal branding with Dr Dupé Burgess, founder of Bloomful
03/06/2025
S5 E8: Fundraising, health tech and personal branding with Dr Dupé Burgess, founder of Bloomful
How clear are you on your values? An arresting question! I’m asking because my guest on the pod this week is Dr Dupé Burgess, founder of Bloomful, medical doctor, speaker, content creator and mum of 3. At the heart of everything she does? Her values. That’s why she’s been able to build such a compelling personal brand on LinkedIn, and why she’s such a compelling speaker and founder. Because mission drives it all. If you’re building a personal brand, fundraising or building a founder network from scratch, this episode is for you. Takeaways: Dupé’s career transitions from NHS to consultancy to entrepreneurship - why it’s so important to have a career that reflects your values Bloomful’s context of 2020 and Covid as we all became more aware of healthcare inequality for women and minorities How crucial education is for women to be able to advocate for their health Building a founder network from scratch Dupé’s experience of angel investor fundraising as a pregnant black woman Trust your instincts when dealing with potential investors Aligning your actions with your personal values Why it’s so powerful to build a personal brand especially for women Where Dupé finds joy Chapters: 00:00 Introduction to Dupé Burgess 02:21 Journey from Medicine to Entrepreneurship 12:21 The Birth of Bloomful 22:49 Bloomful's Mission and Services 26:01 Navigating Fundraising Challenges 30:10 Building a Personal Brand on LinkedIn 37:03 The Importance of Personal Values 40:32 Balancing Work and Family Life 48:38 Finding Joy in Work and Life Links: Website: Instagram: LinkedIn: About Dupé Burgess Dupé is a medical doctor, keynote speaker, health tech founder, content creator, online writer and mum to three young kids. She spent eight years working as a medical doctor before transitioning into strategy consulting at BCG. Dupé founded Bloomful in 2021, a health tech business on a mission to close the gender health gap and improve access to gynae care for women globally. It provides digital support for women dealing with common gynae health issues and has won multiple awards and grants over the past few years. As a leader, Dupé's biggest realisation has been that attention is the new currency and her role is to drive brand awareness. Over the past three years, she's built her career by openly sharing the highs and lows of entrepreneurship, offering candid insights into what it really takes to start and grow a business. Dupé has two key missions, transforming women's health through Bloomful and leveraging her personal brand to not only amplify her impact, but also help other entrepreneurs to do the same. Dupé Burgess Links: Website: LinkedIn: Instagram: Newsletter: https://www.dupeburgess.com/newsletters/growth-tactics/subscribe Music by AudioCoffee:
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S5 E7: How and why I changed my business mindset - Solo episode with Caroline
02/27/2025
S5 E7: How and why I changed my business mindset - Solo episode with Caroline
In this episode I’m talking about something that I think is a constant, if not battle, then area for improvement: mindset. Mindset has been a hurdle that almost prevented me from achieving a business goal. But I was able to recognise it and work on it. So I’m talking about: - How I recognised my mindset was the problem - The goal it was hindering - The steps I took to change it - The support and resources I turned to (a surprise to me too!) This episode is sponsored by Ancient + Brave (www.ancientandbrave.earth/). If you’d like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order. Resources Goldman Sachs 10000 Small Businesses programme: Glennon Doyle, Untamed: Takeaways Why Caroline wanted to work on business growth and her application to the Goldman Sachs 10000 Small Businesses programme Recognising old thought patterns and where your mindset is holding you back Mindset is a key piece for founders and needs constant work! Self care is essential for sustainable business growth Where to find support in breaking out of old mindset patterns There’s nothing better than a good old fashioned pep talk Balancing family with the growth programme requires a lot of planning and communication Chapters 00:00 Introduction to the Goldman Sachs Growth Programme 02:51 Mindset Shifts and Overcoming Doubts 06:05 Navigating Growth as a Mother and Founder 08:51 Preparing for the Interview Process 12:04 Building Confidence and Embracing Challenges 14:49 Practicalities of Balancing Work and Family Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: Music by AudioCoffee:
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S5 E6: USPs, survival mode and growth with Jen Fuller founder of Etta Loves
02/20/2025
S5 E6: USPs, survival mode and growth with Jen Fuller founder of Etta Loves
Do you have that ‘on the cusp’ feeling? I think it’s something that unites founders. There’s always something on the horizon that helps keep the faith in your business, even when on paper it’s not always clear. My guest on the pod this week is Jen Fuller, founder of Etta Loves, science backed baby sensory products that are also absolutely beautiful. Jen is really open that it’s the ‘cusp’ feeling that keeps her going rather than revenue or income goals. I loved this conversation, as a service business owner, it’s always fascinating to hear from product founders. Jen shares so much empathy, inspiration and nuts and bolts practical advice. How to deal with copycat businesses, direct sales v working with retailers, opening in new territories, celebrity endorsements and what she gained from a business growth programme, Jen gives her perspective on it all. This episode is sponsored by Ancient + Brave (www.ancientandbrave.earth/). If you’d like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order. Takeaways: Balancing a corporate career with a family Jen's light bulb moment for her business How Jen used her mat leaves to launch her business Struggling with the lack of control that comes with motherhood Goal setting and ‘the next thing’ as a founder Appearance v reality and businesses in survival mode Committing to ‘doing it properly’ and Etta Loves’ USP Copycat businesses and products Direct sales v working with retailers Celebrity endorsements and influencer marketing Business growth and development programmes Balancing business and family as a founder Where Jen finds joy Chapters: 00:00 The Birth of Etta Loves 05:00 Navigating Career Transitions: From Stockbroker to Entrepreneur 10:00 The Challenges of Motherhood and Entrepreneurship 15:12 Building a Business: The Balancing Act of Income and Passion 19:59 The Science Behind Etta Loves: A Commitment to Quality 24:56 Facing Competition: Coping with Imitation and Industry Challenges 26:01 Navigating Copycats and Retail Relationships 28:06 Shifting Sales Strategies: Direct vs Retail 30:02 Celebrity Endorsements: The Kardashian Effect 34:10 Investing in Business Growth 39:41 Future Plans and the Uncertainty of Business 41:27 Balancing Work and Family Life 45:27 Finding Personal Joy Amidst Chaos Resources: Goldman Sachs 10000 Small Businesses: UK Export Academy: Lauren Jumps: Links: Website: Instagram: LinkedIn: About Jen Fuller Jen Fuller is the founder of Etta Loves, and mum to two little girls. Etta Loves was born from Jen's passion for providing babies with the best possible visual experiences to support their development while making everyday moments easier for parents and carers. With a strong commitment to excellence, she collaborates with leading experts in infant vision and her dedicated team to create the most optimised sensory essentials in the world, designed with both science and sustainability in mind. The idea for Etta Loves came to Jen when her first daughter Etta was just six weeks old. She noticed Etta staring intently at the black and white pattern jumper she was wearing while feeding, completely ignoring the plain muslin on her shoulder. To Jen's surprise, Etta fed for longer and the usual overwhelm of feeding seemed to lift. The light bulb moment sparked her fascination with infant vision and inspired her to harness the science behind what babies can see. Driven by this newfound passion, Jen set out to transform everyday baby essentials, starting with muslins, and expanding into powerful sensory tools that captivate tiny eyes and bring calm to daily routines. Today, Etta Loves offers beautifully designed, science-led products that provide babies with the wonder and focus they need while offering parents and carers moments of calm throughout their day. Jen Fuller Links: Website: LinkedIn: Instagram: Music by AudioCoffee:
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S5 E5: The game-changer for my business and wellbeing - Solo episode with Caroline
02/13/2025
S5 E5: The game-changer for my business and wellbeing - Solo episode with Caroline
This week’s episode is about the thing that has made all the difference in my business and for my wellbeing: consistency. Why it's so important Why it has been a game changer for me Where I have seen big results How I make sure I stay consistent (I'm talking processes and tools - you'll love this) Why it shouldn't be another thing to beat yourself up about This episode is sponsored by Ancient + Brave (). If you'd like to try any of their products (I am a big fan of the True Collagen!) you can use our discount code BTB20 for 20% off your first order Resources ClickUp: Takeaways What is consistency and what is manageable Processes help maintain consistency - diarise them Review regularly, what lessons are you learning, do things need to change? Flexibility is important; be kind to yourself when things don't go as planned Finding a balance between work and wellbeing is crucial Procrastination can sometimes be a sign of needing a break Celebrate small wins to maintain motivation Consistency doesn't mean perfection; it's about progress Chapters 01:00 Embracing Solo Podcasting 02:24 The Importance of Consistency 04:12 Managing Expectations and Productivity 08:09 Creating Effective Processes 11:13 Flexibility and Self-Compassion in Consistency 12:05 Finding Balance in Business and Wellbeing Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: Music by AudioCoffee:
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S5 E4: Equality and ambition for mums with Jelena Skene co-founder of Press Flow
02/06/2025
S5 E4: Equality and ambition for mums with Jelena Skene co-founder of Press Flow
If anyone is ever in doubt about mum’s commitment to their careers post babies, please, use this conversation as proof that we are only ever more ambitious and focused. This week I’m talking to Jelena Skene, co-founder of 2 businesses raised alongside 2 small boys. It’s been a busy few years for Jelena! My main takeaway from our conversation, and there are many, is: just start. You can’t plan everything around having a family, if you have a business idea, just try it. I also loved her thoughts on what makes a good business idea, and what you actually need to create a successful business. If you’re looking for advice on how to effectively PR pitch your business, listen to the end, Jelena has some incredible practical tips. This episode is sponsored by Ancient + Brave (www.ancientandbrave.earth/). If you’d like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order. Takeaways: Jelena’s path from law, to fashion to marketing agency and how planning for a family informed her choice to move into entrepreneurship The highs and lows of Covid with a business and a baby Jelena’s varied experiences of birth and mat leave in the UK and abroad Equality both in earnings and in childcare with Jelena’s partner The contrast between an anxious pregnancy and the positive realities of motherhood The benefits of city connections for business opportunities You don’t need an original idea to start a business, just a gap in the market The development of Press Flow alongside their first business and their fundraising plans for 2025 Community support and especially amongst female founders is invaluable for early-stage business How motherhood enhanced Jelena’s focus and ambitions and societal misconceptions about mums Jelena’s tips on effective PR pitches Chapters: 00:00 Introduction to Jelena's Journey 03:01 Career Shifts and Discovering Passion 06:14 Navigating Parenthood and Career Decisions 09:13 The Impact of COVID on Business 12:01 Building a Business During Lockdown 14:54 Balancing Work and Family Life 18:00 The Experience of Motherhood 21:03 Life in Barcelona and Business Growth 24:09 Returning to the UK and Future Plans 28:19 The Importance of Cities for Connections 30:07 The Journey to Pressflow 34:11 Building Pressflow: A Strategic Approach 39:01 Community and Networking for Founders 42:04 Motherhood and Ambition 46:31 Finding Purpose as a Mother and Entrepreneur 49:05 Tips for Effective PR Pitching 52:08 Finding Personal Joy Amidst Business and Motherhood Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: About Jelena Skene Agency-turned tech founder of Press Flow and mother of two, Jelena has a background in digital marketing for major fashion and lifestyle brands. In March, 2024, Jelena co-founded Press Flow Limited with her husband, a free PR platform that connects experts, PR professionals, and journalists. Press Flow provides unlimited free pitching, making it an accessible tool for small businesses, personal brands, PR professionals, and experts seeking media exposure. Not their first business, prior to Press Flow, Jelena and her husband ran an agency and together through COVID juggled the demands of new parenthood and founder life for the first time. Jelena Skene Links: Website: LinkedIn (Jelena): LinkedIn (Press Flow): Music by AudioCoffee:
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S5 E3: Business growth and mum guilt - Solo episode with Caroline
01/30/2025
S5 E3: Business growth and mum guilt - Solo episode with Caroline
I have been judging myself recently for some of the decisions I’ve been making. For 2025 my goal is business growth, and that means I’m making decisions that prioritise my work and my wellbeing at the cost of family time. There are a lot of expectations on us as mums and female founders: some from ourselves, from the people around us, the patriarchy. I am unpacking my feelings of mum guilt, and why I refuse to feel it anymore. This episode is sponsored by (www.ancientandbrave.earth/). If you'd like to try any of their products (I am a big fan of the True Collagen!) you can use our discount code BTB20 for 20% off your first order Takeaways Prioritising your business can throw up a lot of feelings of guilt for mum It's OK to seek support with childcare, housework or in your business Mums shouldn’t feel guilty for prioritising their careers Networking and socialising can be draining, self-care is essential for maintaining energy and focus It's important to challenge societal expectations of motherhood Business retreats can provide valuable opportunities for growth Finding a balance between work and family is a personal journey Sharing experiences can help normalise the challenges of working mums Chapters 00:00 Balancing Business Growth and Motherhood 03:05 Navigating Guilt in Business and Parenting 05:57 The Importance of Support Systems for Working Mothers 08:48 Embracing Business Retreats and Personal Growth Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: Music by AudioCoffee:
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S5 E2: Exploring authenticity, business growth and resilience with Lea Turner founder of The Holt
01/23/2025
S5 E2: Exploring authenticity, business growth and resilience with Lea Turner founder of The Holt
In this inspiring episode, I’m joined by Lea Turner, LinkedIn expert, community builder, and founder of Holt, a thriving membership platform for small businesses. Content warning: there is a mention of suicidal ideation as Lea reflects on her teenage years and missed ADHD diagnosis. Lea’s journey into entrepreneurship wasn’t planned. Like so many of my guests on the pod, she didn’t initially see herself as a business owner. Her entrepreneurial path began with a transcription side hustle, which played to her strengths and funded her travels. As her income grew to match her day job, she took the leap into full-time self-employment. We discuss how Lea managed her business while preparing for maternity leave, how her son has influenced her career decisions, and her remarkable pivot during the Covid-19 pandemic when her income streams dried up overnight. I think we can all relate to Lea’s struggles with showing up authentically on social media, but she has really nailed it. By embracing her uniqueness, she transformed her LinkedIn presence, skyrocketing her followers and opening the door to incredible new opportunities. We explore the positives and negatives of social media: It wasn’t easy for Lea to own her expertise, it took other industry leaders deferring to her as an expert in social media discussions before she could see herself in that light. She shares her experiences dealing with online trolls and how she’s developed a positive, resilient mindset in response to negativity. This episode is packed with insights about business growth, balance, authenticity, and resilience. I hope you’re as inspired by the conversation as I was! This episode is sponsored by Ancient + Brave. If you’d like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order. Takeaways: How Lea navigated the pandemic as a single mum and business owner Lea’s late diagnosis ADHD and the challenges it presented particularly in her teenage years. Content warning: suicidal ideation Entrepreneurship was not initially on Lea's radar; it started as a side hustle to fund her travels and quickly matched her day job in earnings Partly due to her ADHD, Lea is comfortable with risk and knows that we always survive failure, so why not try? 4 years into her business, Lea fell pregnant, and knowing that mat leave wasn’t an option worked overtime to save as much as possible As her son went to school, Lea reassessed her work structure knowing it was incompatible with spending quality time with her son outside of school hours Her pivot into LinkedIn training came as a result of Covid and all her client work drying up overnight Lea initially struggled with authenticity on LinkedIn, but decided to embrace her uniqueness and got an incredible response She faced a lot of self doubt over calling herself a LinkedIn expert, but eventually recognised her skills as other business owners referred and deferred to her as expert Lea has suffered from some scary and unpleasant trolling online based on her appearance, but stood up for herself and has learnt to deal with it Building her membership platform, Holt, was a response to the needs of her already existing community of business owners As a scalable and more personally fulfilling business Holt is her focus for now, practising what she preaches, Lea has hired her team exclusively from the membership Lea is looking forward to creating more of a work/life balance in the future Chapters: 00:00 Introduction to Lea Turner's Journey 06:15 Navigating Life During COVID-19 12:46 Overcoming Personal Challenges and Discovering ADHD 18:45 The Transition to Entrepreneurship 26:30 Building a Business and Embracing Change 28:10 Rediscovering LinkedIn: A Personal Journey 31:03 From Typing to Training: A Career Shift 33:01 Embracing Expertise: Overcoming Self-Doubt 36:49 Navigating Online Harassment: Standing Up for Yourself 39:49 Building a Supportive Community: The Holt 50:50 Work-Life Balance: Achieving Freedom as a Business Owner Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: About Lea Turner Lea Turner is an entrepreneur who transformed her life as a single mum through becoming a successful business owner. In 2019, she was working long hours typing medical reports while caring for her young son, barely making ends meet. Seeking a change, she began posting on LinkedIn, leveraging her humour and authenticity to connect with others. This approach quickly gained traction, leading to a substantial following, which currently stands at almost 200,000 followers and a fast growth LinkedIn training business. Over five years, Lea has built a six-figure income through her LinkedIn training, digital courses, and in-person workshops. In December 2024, she decided to close the doors on her LinkedIn training services to focus on new ventures. Lea is now running The Holt, an online membership community launched in June 2022. The Holt offers expert masterclasses in community and networking for solopreneurs, freelancers and small business owners, fostering a supportive and inclusive environment. Lea Turner’s Links: Website: Website: LinkedIn: Instagram: Music by AudioCoffee:
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S5 E1: January vibes, my learning from 2024 and focus for 2025 - Solo episode with Caroline
01/16/2025
S5 E1: January vibes, my learning from 2024 and focus for 2025 - Solo episode with Caroline
If January has been…Januarying, then you are not alone. I’ve found it difficult to come back to work this year, comparisonitis and anxiety have been getting the better of me. So in this week’s episode I’m sharing: My biggest business learning from 2024 My focus for 2025 Who we've got coming up on the podcast for Season 5 (make sure you’re subscribed!) The wellbeing tools I keep returning to This episode is sponsored by Ancient + Brave (). If you'd like to try any of their products (I am a big fan of the True Collagen!) you can use our discount code BTB20 for 20% off your first order Resources Untamed by Glennon Doyle: Takeaways January can feel overwhelming, but it's important to embrace the vibes, whatever they look/feel like for you Work-life balance is crucial for mums who are also business owners, I share the tools I keep coming back to It's okay to take your time with personal and business goals My biggest business learning from 2024 and my focus for 2025 Community support is vital for female founders navigating challenges Chapters 00:00 Embracing January Vibes 03:06 Navigating Work-Life Balance 06:10 Self-Care and Mental Health 08:57 Looking Ahead: Business Growth and Community Building Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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Christmas Gift: Calming meditation with Jo Woodhurst, Head of Nutrition at Ancient+Brave
12/19/2024
Christmas Gift: Calming meditation with Jo Woodhurst, Head of Nutrition at Ancient+Brave
For our season finale I am joined by the wonderful Jo Woodhurst, Head of Nutrition at Ancient + Brave. And as a special gift to our listeners, Jo has kindly recorded a 10 minute to help us reconnect and recharge during the busiest and most festive time of year. We all need it! This bonus podcast episode is sponsored by Ancient + Brave. If you’d like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order. Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: About Jo Woodhurst Jo is a BANT registered nutritionist following a career pivot after teaching. She takes a holistic approach to wellness, giving people the tools to better control their health instead of restrictive diet programs. Her practice is about balance, long lasting changes and realistic lifestyle choices. Jo's work with Ancient and Brave includes advising on future formulations and writing health articles, as well as taking on the role of educating their audience in holistic wellbeing, interviewing health experts and writing copy for magazines and press articles. Ancient + Brave is a mission-driven wellness brand with an award-winning range of collagen, MCT oil and nootropic blends. They are a community-built brand and from day one, they have embraced innovation and sustainability. Social environmental responsibility is at the heart of everything Ancient + Brave does. They are B Corp certified, donate to 1 % for the planet, certified carbon neutral and a founding member of the ESG Mark. Jo Woodhurst’s Links: Website (Ancient + Brave): Website (Jo): LinkedIn (Ancient + Brave): LinkedIn (Jo): Instagram (Ancient + Brave): Instagram (Jo):
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S4 E13: Creating a sustainable wellbeing practice with Jo Woodhurst, Head of Nutrition at Ancient+Brave
12/19/2024
S4 E13: Creating a sustainable wellbeing practice with Jo Woodhurst, Head of Nutrition at Ancient+Brave
For our season finale I am joined by the wonderful Jo Woodhurst, Head of Nutrition at Ancient + Brave. And as a special gift to our listeners, Jo has kindly recorded a 10 minute meditation which is available as a separate bonus episode, out now. We all need it! Jo has been on her own journey in her approach to wellbeing. From burning the candle at both ends as a teacher, she moved into nutrition not only to reset how she nourished herself, but also inspired by her mum’s long illness and her approach to wellbeing. Now as a mum, business owner and Head of Nutrition at Ancient + Brave, Jo knows that it’s when we are busy that creating space for our own wellbeing slips. Jo shares her own wellness pillars, and why we need to approach them with flexibility and compassion. This podcast episode is sponsored by Ancient + Brave. If you’d like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order. Takeaways: Finding moments of wellbeing in your day, even if it’s just 2 mins Jo’s experience of family illness growing up and the foundation of alternative approaches to wellbeing it created Jo’s own healing journey of how she nourishes herself Sustainability is at the heart of everything A+B does; our personal wellness is linked to the wellbeing of the planet The transition into motherhood and the changes in our identity The contradiction of the loneliness we can feel as a new mum with the amazing mum community that we are suddenly a part of Jo’s pillars of wellness, and why they are always the first thing to go when we’re busy Wellness goals are great, but we need to be flexible and compassionate with them How Jo has reconnected with her personal sense of joy outside of motherhood Chapters: 00:00 Introduction to Holistic Wellness 02:53 Jo's Career Journey and Personal Transformation 06:12 The Impact of Personal Experiences on Health Perspectives 08:56 Navigating Motherhood and Community Support 11:56 Sustainability in Business and Personal Values 14:57 Pillars of Health and Wellness for Busy Mothers 29:43 Grounding and Connection to Nature 30:31 The Importance of Rest and Self-Care 32:36 Consistency vs. Flexibility in Wellness 35:20 Setting Realistic Goals for Wellness 39:29 Rediscovering Joy in Motherhood 43:41 The Mother Archetype and Self-Identity Resources: B Corps ESG Mark Love Mercy More info on the Mother archetype: Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: About Jo Woodhurst Jo is a BANT registered nutritionist following a career pivot after teaching. She takes a holistic approach to wellness, giving people the tools to better control their health instead of restrictive diet programs. Her practice is about balance, long lasting changes and realistic lifestyle choices. Jo's work with Ancient and Brave includes advising on future formulations and writing health articles, as well as taking on the role of educating their audience in holistic wellbeing, interviewing health experts and writing copy for magazines and press articles. Ancient + Brave is a mission-driven wellness brand with an award-winning range of collagen, MCT oil and nootropic blends. They are a community-built brand and from day one, they have embraced innovation and sustainability. Social environmental responsibility is at the heart of everything Ancient + Brave does. They are B Corp certified, donate to 1 % for the planet, certified carbon neutral and a founding member of the ESG Mark. Jo Woodhurst’s Links: Website (Ancient + Brave): Website (Jo): LinkedIn (Ancient + Brave): LinkedIn (Jo): Instagram (Ancient + Brave): Instagram (Jo): Music by AudioCoffee:
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S4 E12: Changing fitness culture and balancing motherhood with Pip Black, founder of Frame
12/12/2024
S4 E12: Changing fitness culture and balancing motherhood with Pip Black, founder of Frame
Pip Black started her business, Frame at 24. She and her co-founder Joan, have navigated huge changes across the fitness industry over the last 15 years. They launched in recession, tag teamed maternity leaves over 4 kids, raised funds, bought back their company and adapted almost overnight to Covid. But through it all, they have lived the brand, its values, and created a business which puts customer experience at its core - the key to their success. Coming back to exercise has been a huge source of joy for me this year, and Pip is clear: doing what you love, rather than pushing yourself as hard as possible, is what builds a healthy body. Takeaways Customer experience v marketing The pros and cons of starting a business at 24yrs old How Frame embodies their values as a BCorp Managing maternity leave as 2 founders have babies back to back How Frame responded to Covid and your gyms being closed for nearly a year How Pip makes it work living in Somerset whilst being very present in a London based business Why we should listen to our bodies and not trends when it comes to how we exercise Chapters 00:00 The Evolution of Fitness Culture 07:38 Pip's Journey to Frame 16:15 Building Frame: Challenges and Innovations 23:55 Creating a Welcoming Fitness Environment 25:34 Accessibility in Fitness: Breaking Barriers 27:53 Core Values: Authenticity and Community 28:43 The Power of Partnership: Building a Business Together 32:51 Navigating Maternity Leave: Balancing Business and Family 35:46 The Challenges of Entrepreneurship: A Personal Journey 40:24 Lessons from COVID: Adapting to Change 46:56 Future Perspectives: Work-Life Balance and Parenting 49:56 The Joy of Dance and Fitness 51:10 Navigating Parenting During Lockdown 52:53 Balancing Work and Family Life 56:04 Finding Your Personal Exercise Style 01:01:06 The Importance of Community in Fitness 01:04:51 Listening to Your Body and Holistic Health 01:08:22 Innovations at Frame: Classes Tailored to Feelings Links: Website: Instagram: LinkedIn: About Pip Black Pip Black is CEO and co-founder of Frame, a London-based fitness brand which pioneered the boutique pay-as-you-go studio movement in 2009. The pair raised £6m in PE investment in 2019, but since Covid have bought the business back and navigated their way out of these very difficult times. The brand now includes 5 locations across the city alongside a fast-growing Online offering. Pip studied Business at the University of Bath, including a year at the Australian Institute of Sport, before starting a career in Advertising before meeting business partner Joan Murphy in 2007. Together with Joan Murphy the two set out to build a brand which would encourage fit, healthy living through high energy and fun-filled classes. Frame has been operating for almost 16 years and proven that the pay-as-you-go fitness model is both profitable and can diversify into many areas including apparel, equipment and education. Pip and Joan launched Mumhood, their pre and post-natal sub-brand in 2016 and are hugely passionate about educating and motivating women to stay active throughout this stage of their lives for both their physical health and mental sanity! Pip Black’s Links: Website: LinkedIn: Instagram (Pip): Instagram (Frame): Music by AudioCoffee:
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S4 E11: Why am I obsessed with joy? - Solo episode with Caroline
12/05/2024
S4 E11: Why am I obsessed with joy? - Solo episode with Caroline
What do you think is behind the global falling birthrate? Because social media thinks it’s mums’ fault (of course). We’re not sharing enough about how joyful motherhood is. Of course this is rubbish. But I do think it’s so important for mums to connect with their own sense of joy, outside of motherhood, outside of work, just for themselves. Reconnecting with my personal sense of joy has been…a journey. It honestly feels like this year is the first since I became a mum that I have truly connected with the things that spark it in me. This week’s episode is me unpacking why it’s so important for us mums to find sources of personal joy. And why the internet is wrong to blame us for the falling birthrate. Resources Female Founders Rise - Othership app: Takeaways Mums NEED to rediscover joy Social media can create unrealistic expectations for motherhood Mothers should not be blamed for declining birth rates Finding personal joy can enhance the experience of motherhood Self-care and relaxation are vital for mental health Engaging in activities that bring joy is important Gratitude can help in finding joy amidst challenges It's okay to take time for oneself as a mother Creating a joy list can be a helpful exercise Sharing joy with others can enhance personal happiness Chapters 00:00 Introduction to Joy in Motherhood 03:07 The Blame Game: Mothers and Joy 05:55 Rediscovering Personal Joy 09:08 Encouraging Joyful Moments 11:55 Finding Joy Through Gratitude Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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S4 E10: The career setbacks that led to success & campaigning for mums with Grace Carter of Business & Babies
11/28/2024
S4 E10: The career setbacks that led to success & campaigning for mums with Grace Carter of Business & Babies
TRIGGER WARNING: Baby loss, depression and suicidal ideation Grace Carter didn’t tell any of her clients when she had her first baby, a year into her business. And no wonder. Working in a male dominated industry, when Grace announced her second pregnancy, she lost £15k in recurring monthly revenue almost overnight. Motherhood and running a business took their toll on Grace’s mental health. But instead of becoming smaller in her struggles, Grace took up space. She started talking about her experiences on LinkedIn - not the usual place for personal, mental health sharing. Grace saw how little support there is for women and mothers who are business owners - the law is set to protect male entrepreneurs, go figure. So she set up Business & Babies, who are campaigning for structural change to protect our interests and businesses. I’m an ambassador for B&B because I love what they are doing. We need more Grace’s in this world and on LinkedIn. Resources mentioned Hyer Culture100 Award: Takeaways Motherhood and business are intrinsically linked in Grace’s journey Working in a male dominated industry made Grace feel unable to tell clients that she’d had a baby, and lost revenue overnight when she announced her second pregnancy The toll of the balance of motherhood and business ownership on Grace’s mental health Everything is a chapter in life You never know how close to success you are Running a business in a compassionate way, how it ‘could’ be rather than how it ‘should’ be Advocating for women and mothers in business The appearance of success v the feeling of it Grace’s reality or workaholism and the cost to her overall wellbeing Social media and the balance between anxiety and narcissism Grace’s link between business success and her ADHD Where Grace finds joy Chapters 00:00 Introduction to Grace Carter and Her Ventures 03:02 Navigating Motherhood and Entrepreneurship 05:55 The Challenges of Childcare and Support 08:47 The Birth of Business and Babies 12:07 Mental Health Struggles and Business Pressures 15:03 The Impact of Motherhood on Business 17:47 Finding Purpose Amidst Challenges 20:50 Stubbornness and Determination in Business 24:07 Creating a Supportive Work Culture 27:12 Advocating for Women in Business 30:14 The Dark Side of Growth on Social Media 35:14 Resilience in the Face of Economic Challenges 46:39 Finding Joy Amidst the Chaos of Work and Motherhood Links: Website: Instagram: LinkedIn: About Grace Carter Grace Carter is the visionary founder and managing director of The Metamorphose Group, a business collective that embodies Grace’s dedication to creativity, craftsmanship, and empowering women. After owning her skills as a journalist, Grace founded Aphra in 2017, a brand and campaign agency named after Aphra Benn, the first British female playwright to make a living by her pen. With a dedicated team of talented professionals, Aphra has flourished under Grace's leadership, forging impactful partnerships with leading organisations. Grace's entrepreneurial drive extends far beyond Aphra. She established The Metamorphose Group to serve as the umbrella for multiple entrepreneurial brands that resonate with her core values of mental health, social equity, and entrepreneurship. These include ventures such as Consistently AI and AI-driven software solutions, and Business and Babies, which supports entrepreneurial mothers and the female body, advocating for women's health and wellness. Grace is also the founder of the Fast Female Fund dedicated to accelerating female motorsport through funding and mentorship. To highlight Business and Babies, which is how I first came across Grace and I'm proud to be an ambassador for, Grace wants to change the law. After discovering herself at the very start of her mothering journey and receiving four key business emails that needed her attention during her C-section, Grace wants to change the law, which has been written for male entrepreneurs. And while all the large corporations, banks and governments are talking about the need to create investment pots for women to create better gender equity and entrepreneurship. No one is talking about the infrastructure also needed for these women to thrive. Business and Babies held their first summit on 21st November 2024. And Grace is a mother to two little girls. Grace Carter’s Links: Website(The Metamorphose Group): Website (Aphra): Website (Business and Babies): LinkedIn: Instagram:
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S4 E9: Decacorns, The Refund Years and representation with Erika Brodnok
11/21/2024
S4 E9: Decacorns, The Refund Years and representation with Erika Brodnok
Erika Brodnik is a serial entrepreneur, philanthropist, angel investor, author and mum of five. She is also super relatable, inspirational and committed to bringing other women and minority founders along on the entrepreneurial journey with her by showing that motherhood and multiple successful businesses are not mutually exclusive. I loved how broad ranging our conversation was, from The Refund Years™, to representation and diversity, parenting hacks to decacorns. But Erika also shared a lot of nuance which is often missing in our soundbite focused world. We talked a lot about what is keeping women, and minority groups, from becoming entrepreneurs: is it childcare, structural difficulties, the risk factor? We agreed that we’ve made a lot of progress, but still could only think of one British female unicorn (Erika is gunning for decacorn - I had never heard of it either, new ambition unlocked!) We have a choice about how we go about our business, and the impact we’re making for those coming up behind us on the journey. Listen to the conversation, Erika is such a role model for founders. This is one of my favourite conversations so far. Resources mentioned HeartMath Breathing: Takeaways Erica started her first business, Charisma Kids, to engage her children in offline play. The 'refund years' of parenting are particularly challenging as children become more independent. Agile Parenting helped Erica manage her family's dynamics and responsibilities. Empowering children through responsibility fosters teamwork and leadership skills. Erica believes in creating a supportive environment for future generations of women in business. It's important to represent diverse backgrounds in leadership roles. Erica aims to disprove stereotypes about women and minorities in business. Investing in others is a way to create change and opportunity. The journey of entrepreneurship can be lonely, but community support is vital. Erica's experience shows that progress is being made, but there's still work to do. Finding hope is essential for female founders. Childcare and infrastructure significantly impact women's entrepreneurship. Role models are crucial for inspiring future female founders. Navigating privilege can influence funding opportunities. Creating a supportive environment benefits everyone involved. Understanding your purpose is key to entrepreneurial success. Not all founders need to aim for unicorn status. Women should not see themselves as minorities in business. Building a network and strong team is essential for success. Chapters 00:00 Introduction to Erica Brodnock 01:41 The Birth of Charisma Kids 06:37 Navigating Motherhood and Business 11:30 The Challenges of the Refund Years 16:11 Agile Parenting: A New Approach 17:22 Empowering Future Generations 22:31 Creating Change Through Investment 22:32 Finding Hope and Paying It Forward 23:29 Barriers for Female Founders 27:43 The Importance of Role Models 31:00 Navigating Privilege in Entrepreneurship 34:54 Creating a Win-Win Environment 39:44 Finding Joy in Motherhood and Entrepreneurship 41:20 Advice for Aspiring Female Founders Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: About Erika Brodnok Erica Brodnock, MBE is a serial founder and mother of five children. Erika has experienced firsthand the struggles of balancing her career with motherhood. Factor racism, sexism and maternity discrimination into the mix and Erica knows sometimes it can feel impossible. As a co-founder and CEO of KinHub, a people performance platform that upskills employees on subjects such as mental health, neurodiversity and the menopause to increase awareness and team cohesion, Erica believes in creating a fairer workplace for everyone: People who create technology are creating the future. But right now that is leaving people who look like her out of the equation. By improving and supporting diversity in the workplace, we can change how this looks and create a more inclusive and equitable future. KineHub and its founders have been recognised across the media, including Sifted, Forbes and TechCrunch. Erika Brodnok’s Links: Website: LinkedIn: Instagram:
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S4 E8: Toxic hustle culture and working mums - Solo episode with Caroline
11/14/2024
S4 E8: Toxic hustle culture and working mums - Solo episode with Caroline
I’ve been spending too much time on Threads. Over there, I’m seeing more and more the narrative that mums can work from home full time AND be full time carers for their kids. And I just don’t think it can work. I’m sharing exactly what childcare and support I had while setting up and running my business, because I don’t want anyone to think that I was ‘doing it all’. I very much wasn’t. I can totally see why this narrative is so tempting: childcare is laughably, tragically, expensive in the UK. That’s why I think it's so important that we're all honest about exactly what help we're getting (and how we’re financing it) so we're not perpetuating unhealthy, idealistic narratives that aren't helping anyone. And definitely aren’t aimed at dads. Funny that. Takeaways Childcare challenges are a common struggle for business owners. The narrative of 'doing it all' can be harmful to mothers. Motherhood should be respected as a full-time job. It's important to seek help and build a support system. Not all mothers can work during nap times or evenings. Childcare costs are a significant burden for families. Real success stories in balancing work and motherhood are needed. Building a business requires a clear focus on growth. Mothers should not feel pressured to conform to unrealistic standards. Better childcare options are essential for future generations. Resources David Lloyd Gyms: https://www.davidlloyd.co.uk/ Bubble App: https://joinbubble.com/ Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn:
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S4 E7: Changing the narrative around maternity pay with Nugget Savings
11/07/2024
S4 E7: Changing the narrative around maternity pay with Nugget Savings
Where were Nugget Savings when I was preparing for mat leave?! After launching a year ago, Nugget Savings has become a vital resource for would-be parents as they save and prepare for leave. If that’s you, or someone you know, listen in and share! Stay til the end to hear Harriet and Katie’s top 3 tips for self-employed maternity leave. This was a really wide ranging conversation, from how Katie and Harriet have created such growth on their social platforms (100k on both IG and TikTok within a year!) to how they handle online trolling and misogyny. From Katie’s NICU experience and her changing identity as she became a mother to more wider changes attitudes of and towards women and mums. Katie and Harriet offered their advice on how to negotiate your mat (or paternity) leave deal - I wish I had done this when I was employed, but honestly it never even crossed my mind! Perhaps most importantly, they shared their thoughts on how we can support each other more, as mums and not mums. And of course, we ended with what brings them each joy (and the correct response to a compliment). Resources mentioned bCreator Awards: Turn 2 Us benefits calculator: Nugget Savings, NugBase: Takeaways How Harriet and Katie met and created Nugget Savings How they grew their social media accounts, Instagram and TikTok to 100k on each platform within a year of launching The lack of education and incorrect assumptions around maternity leave Their advice for financial planning for future parenthood Katie’s experience of NICU and motherhood while running 2 businesses Structural inequality that women and mothers face at work and in the home Changing identity as a mother; having a business is a way of holding on to one’s sense of self Why more parents should be negotiating their parental leave deal and how Dealing with negative feedback and misogyny online How we can support each other more as mums and not mums (dads need to be talking about this too!) Working for improved policies helps everyone, we shouldn’t infight, we should be fighting the system together What brings Katie and Harriet joy (and the correct way to respond to a compliment!) Nugget Savings top 3 tips for self employed maternity leave Chapters 00:00 Introduction to Nugget Savings and Founders' Mission 05:02 The Journey of Building a Community Around Maternity Pay 10:07 The Importance of Transparency in Maternity Policies 14:52 Experiencing Misogyny and the Challenges of Motherhood 19:56 Navigating the Complexities of Maternity Leave 25:09 Negotiating Maternity Pay: Empowering Parents 29:57 Facing Criticism and Misogyny in the Business World 35:00 The Societal Shift Needed for Parental Support 40:10 Finding Joy Amidst the Challenges of Parenthood 45:07 Top Tips for Self-Employed Parents Preparing for Maternity Leave Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: About Nugget Savings Harriet Morton Liddle and Kate Guild are the founders of Nugget Savings. They are two incredible founders on a mission to completely shake up rental leave pay. Katie, having just navigated maternity leave as a self-employed mum, which as many of you know, comes with its own set of challenges, is now in the thick of it of toddler life with her NICU baby. Harriet, currently single and child free, hopes to start a family someday, but is deeply passionate about this cause. Together they're working to revolutionise maternity and paternity pay, not just in the UK, but globally, ensuring families are educated, financially prepared, and excited for the arrival of their little ones. Nugget Savings’ Links: Website: LinkedIn: Instagram:
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S4 E6: Do you take the sales call? You’ve got your kids - Solo episode with Caroline
10/31/2024
S4 E6: Do you take the sales call? You’ve got your kids - Solo episode with Caroline
A solo episode this week talking about a question I think all service (and probably product?!) business owners can relate to: Do You Take The Sales Call When You Have Your Kids? Obviously we all hope to have rock solid boundaries. But let’s face it, there is always a bit of pressure, whether that’s internal or external, that this could be our ‘only chance’ to make the sale. Listen to the episode for my take on this, and what I now see as a client red flag. There are so many factors at play with these decisions: Parenting stage Business stage Boundaries Mindset Transparency What ‘doing a good job’ looks and feels like for you I've taken a few different approaches to this over the years, with varying degrees of success. And varying definitions of success. Takeaways It's important to set boundaries when managing client calls. Personal experiences can shape how we handle business decisions. Transparency with clients about personal situations can foster understanding. Childcare challenges are common among business owners, especially mothers. Learning from past experiences can help improve future decision-making. Not every client will understand the challenges of parenting. It's okay to prioritise family time over business calls. Finding a balance between work and home life is an ongoing journey. Support from clients can make a significant difference in stressful situations. Self-kindness is crucial when navigating the complexities of business and parenting. Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn:
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