Bump to Business Owner
Bump to Business Owner is the go-to podcast for mums who don’t want to compromise on their careers but know that traditional full time employment just isn’t compatible with family life. It’s a space for female entrepreneurs and future founders creating autonomy and a deeper sense of purpose for themselves, their business and their children. Join your host, Caroline Marshall, founder of award winning Virtual Assistant agency Upsource and mum of two boys, in conversation with real women: mothers and entrepreneurs juggling the challenges of growing a successful business whilst raising a family.
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E97: How I get through Christmas triggers - Solo episode with Caroline
12/18/2025
E97: How I get through Christmas triggers - Solo episode with Caroline
How was your first Christmas with a baby? Mine was…not as I had hoped. And I think that’s the same for everyone. Your life has changed fundamentally, but Christmas just keeps being Christmas, with the same old family dynamics. And I found that rough, I definitely had a Christmas Crash - if that is/was you too, you’re not alone Christmas is a triggering time for everyone, and we all need to do what we gotta do to get through it. I’m sharing what I’ve learnt for how to manage (mitigate?) Christmas, Bailey’s in hand, from the practical - I order my tree in September, yes I am that guy - to the emotional. Set the bar extremely low, your kids don’t know any different. They don’t know Elf on the Shelf is supposed to come with presents. Resources: Takeaways: Christmas is triggering for everyone, in different ways Don’t put so much pressure on yourself Plan ahead as much as possible Ask for help Remember to rest when you can Set the bar low for your family Merry Christmas! Chapters: 00:00 Intro 00:30 Introduction and Reflections on Motherhood at Christmas 03:21 Navigating the Challenges of Early Motherhood 06:06 Planning and Preparing for Christmas 08:43 Balancing Family and Business During the Holidays 11:46 Self-Care and Managing Expectations 14:24 Final Thoughts and Encouragement for Listeners Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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E96: Navigating Christmas pressure and the messy middle with psychologist Dr Tuesday Watts-Overall
12/11/2025
E96: Navigating Christmas pressure and the messy middle with psychologist Dr Tuesday Watts-Overall
There’s a lot of expectation when you become a mum: how it will be, the friends you will make, the support you’ll have, what work will look like; what Christmas will look like. The gulf between our expectations and reality is very real, and Dr Tuesday Watts-Overall is here to tell you: you’re in the messy middle, and that’s OK. Dr Tuesday shares her tools for navigating the huge pressure we put on ourselves as mums, particularly at this time of year, and how we can be more human to ourselves. We’re in the messy middle, we’re in the identity shift, we’re amidst changing dynamics, so let’s be a bit kinder to ourselves. If you’re ready to let go of the pressure, and rediscover your joy, listen in. Takeaways: The unique challenges millennial mums face The motherhood identity shift Changing relationships, and expectations in friendship What Dr Tuesday focuses on to manage Xmas pressure What support might look like for you Creative rest through work How to rediscover your joy when it feels lost Chapters: 00:00 The Pressure of Perfectionism in Motherhood 02:45 Navigating Identity Shifts as Millennial Mothers 05:32 The Clash of Career and Motherhood 08:11 The Challenge of Finding Community 10:54 The Impact of Social Media on Expectations 13:29 The Journey of Self-Discovery 13:57 The Struggles of Being the First Among Friends 16:52 The Reality of Motherhood and Friendship 19:44 Finding Your Tribe in Unconventional Ways 22:47 Navigating Children's Interests and Activities 23:54 The Pressure of a Perfect Christmas 27:36 Creating Meaningful Holiday Traditions 31:41 Slowing Down to Appreciate the Moment 34:38 The Journey of Motherhood and Identity 39:31 Finding Support and Self-Care as a Mother 43:17 Rediscovering Joy in Everyday Life Links: Website: Instagram: LinkedIn: About Dr Tuesday Watts-Overall Dr. Tuesday is a psychologist, speaker and mum of three. With a doctorate in psychology and a career dedicated to maternal mental health, identity and self-trust, Dr. Tuesday helps mothers unpick the perfectionism and pressure that can so easily take hold, especially at Christmas. Together we explore how the festive season can amplify the invisible load for business-owning mums, the expectation to create a magical Christmas, keep everything spinning at work, and somehow stay calm, grateful, and joyful while doing it. This episode is for anyone feeling the pressure of performance and the exhaustion of the Christmas hustle. It's a conversation about letting go, coming back to what matters, and finding peace in the messy middle, both in business and at home. Dr Tuesday Watts-Overall’s Links: Website: LinkedIn: Instagram: Music by AudioCoffee:
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E95: Why you should bring your kids along on the business journey with Alice Holland-Lu, founder of The Female Archetypes
12/04/2025
E95: Why you should bring your kids along on the business journey with Alice Holland-Lu, founder of The Female Archetypes
What do you do when your boss tells you your pregnancy is “inconvenient”? Start your own business. Alice Holland-Lu used her 15 years of experience in luxury fashion to launch her own brand, based on her own experiences and struggles as her body changed throughout pregnancy and beyond. Alice has built a hyper-local business model, a community and an emotionally-led brand, whilst carting her kids to the factory after school. What else can you do when you only have 2 days a week of childcare? Our conversation is full of advice for women in the trenches whilst building a business during the early years of motherhood: we should all be bringing our kids on the business journey too. Takeaways: Childcare costs whilst your business isn't paying you a salary The perks of a hyper-local business model Community building Whether fundraising is right or even possible for mums Alice's advice for women in the trenches 3 lessons she's learnt from building a business in the early years of motherhood And why we should be bringing our kids on our business journey too Resources: Chapters: 00:00 Introduction to Alice Holland-Lu and Her Journey 01:45 Transitioning from Fashion Professional to Founder 04:01 The Challenges of Motherhood and Career 06:37 The Impact of COVID-19 on Maternal Mental Health 09:16 The Birth of a Fashion Brand: Female Archetypes 12:21 Innovating for Real Bodies: The Design Philosophy 14:32 Navigating the Fashion Industry and Building a Brand 17:23 The Reality of Entrepreneurship and Customer Connection 22:47 Embracing Authenticity in Fashion 25:48 The Ethical Fashion Movement 30:08 Designing for Real Women 33:28 Navigating Life Changes Together 36:28 Building Community Through Connection 39:33 Challenges of Female Entrepreneurship Links: Website: Instagram: LinkedIn: About Alice Holland-Lu Alice Holland-Lu is the founder of the Female Archetypes, a fashion brand built to support women's changing bodies through every life phase, from pregnancy to menopause and beyond. After 15 years in the fashion industry, Alice launched her business following two difficult pregnancies of traumatic birth and postnatal depression, which left her feeling a stranger in her own body. Nothing fit, literally or emotionally, and the seed of a business idea was planted. Her garments adapt from size UK 8 to 18 with thoughtful design features like breathable mesh, deep pockets, and underarm ventilation, supporting both form and function for real life with kids. Alice Holland-Lu’s Links: Website: LinkedIn: Instagram: Music by AudioCoffee:
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E94: What 2025 has taught me - Solo episode with Caroline
11/27/2025
E94: What 2025 has taught me - Solo episode with Caroline
Trigger Warning: there is a brief discussion of maternal mental health and suicide. 2025 has gone really fast, and it has been A Lot. There have been a lot of lessons, and I’m sharing 3 of mine in the hope that it will encourage you to reflect, celebrate how far you’ve come and recognise the challenges you’ve faced. Bonus lesson? Don’t ask ChatGPT to tell you what you’ve learnt, before you ask yourself! I’ll share the 3 tiered lessons AI told me I’ve learnt this year - and as with everything AI does, the answers were pretty bland, even when challenged. It’s a bit of an emotional one from me this week, and Trigger Warning: there is a brief discussion of maternal mental health and suicide. Resources: Takeaways: Why I don’t do resolutions, I do reflections Results from AI are always bland, and need to be challenged An emotional visit to the Also Motherhood Maternal Mental Health Alliance exhibition My actual learnings from 2025, not AI Where I still have work to do The new wellbeing habit I’m sharing with my kids Chapters: 00:30 Introduction and Reflections on Recording at Night 02:37 Annual Check-In and Personal Insights 05:03 Exploring Learnings from AI and Personal Growth 07:32 Navigating Challenges and Support in Business 10:08 Emotional Reflections and Community Support 12:26 Personal Growth and Future Aspirations 15:19 Final Thoughts and Looking Ahead to 2026 Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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E93: VC funding and building a life with intention with Kira Mahal, founder of MotivatePT
11/20/2025
E93: VC funding and building a life with intention with Kira Mahal, founder of MotivatePT
Kira Mahal has never taken the conventional route - from holding a marketing event in lieu of interviewing for jobs, to leaving a lucrative finance career with no plan, no savings and no clear vision. Self-described as “barking mad”, Kira and her husband went all into their business. On the cusp of a life and business changing corporate contract, the world went into lockdown and they lost £1.8million in VC funding. Pivoting back to their B2C business, Kira turned to the journals she’d been keeping along the way and put into practice what she learnt from her experience. If you’re thinking about taking the leap without a clear plan, VC funding, or the endless tension that is being a founder and a mum, listen in. Takeaways: Kira’s career journey from Young Enterprise, always taking the unconventional route to the idea for MotivatePT Going all in without a clear vision or plan - both Kira and her husband! VC funding - the barriers and why it isn’t for everyone Crystalising your business vision by making mistakes and testing the market Starting a second corporate arm, VC funding and the pandemic Refocusing on the original business and growing more sustainably Journalling and the insights it gave Kira, reality v rose tinted glasses of the moment Kira’s personal, and the wider culture’s, changing attitude to wellness We’re not just building a business, we’re building a life Resources: Young Enterprise: Chapters: 00:30 Introduction to Kira Mahal and MotivatePT 02:36 Kira's Journey from Banking to Entrepreneurship 05:32 The Birth of MotivatePT: A Personal Mission 08:14 Navigating the Challenges of Bootstrapping a Business 11:02 The Shift to Women-Centric Wellness 13:51 The Impact of the Pandemic on Business Growth 16:34 Funding Challenges and the VC Landscape 19:24 Balancing Motherhood and Entrepreneurship 24:15 Navigating Postpartum Challenges 26:28 The Rollercoaster of VC Funding 28:20 The Impact of the Pandemic on Business 30:31 Journaling Through Uncertainty 31:58 Pivoting During Crisis 36:33 Building a New Business Model 37:06 Balancing Motherhood and Ambition 42:14 Finding Joy in Wellness 45:44 Future Plans for Motivate PT Links: Website: Instagram: LinkedIn: About Kira Mahal Kira Mahal is the founder and CEO of MotivatePT, a tech-enabled fitness platform helping women build strength, confidence, and long-lasting wellness through every stage of life. From launching her business in a ski chalet to rebuilding it during the pandemic while pregnant, Kira's journey is full of resilience, reinvention and raw honesty. Her story speaks to every mother who's tried to hold a baby with one hand and a business with the other. Motivate PT is now a leading UK wellness company with over 40 female-focused coaches delivering 1,300-plus sessions monthly. But behind the scenes is a deeply personal mission to make fitness accessible, empowering and sustainable for women, particularly those navigating pregnancy, postpartum and perimenopause. Kira Mahal’s Links: Website: LinkedIn: Instagram(Kira): Instagram(Motivate PT): Podcast: Music by AudioCoffee:
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E92: Macarons, motherhood and growth with Rachel Hanretty, founder of Mademoiselle Macaron
11/13/2025
E92: Macarons, motherhood and growth with Rachel Hanretty, founder of Mademoiselle Macaron
Rachel and I met on the Goldman Sachs 10KSB programme in February and instantly gravitated towards another. Both mums, both struggling with being away from family, but determined to grow our businesses, despite all the challenges that motherhood/founderhood bring. My conversation with Rachel is almost excoriatingly honest about the impact of motherhood on her business, and herself. These are the conversations we need to have with women, founders, mums and would-be mums. Because the internet will tell you, you can have it all, but the reality isn't quite like that. The economy, the strength of your team and your business plan, mum guilt, resilience, self-awareness as a business owner, and why you might be the obstacle to growth: it’s a big conversation. Takeaways: Rachel’s career journey from hustling teenager to market stall to e-commerce The transition between young, “fun” business and becoming an authority figure The huge personal transition of becoming a mum in a wider context of huge economic uncertainty The struggle of being a founder-led brand when you’re a mum, you’re exhausted and you just don’t want to be on camera! Running a business means managing people and their very real, not always business-related, problems How Rachel’s business had been impacted by motherhood, and the team not being where/who she needed them to be How Rachel’s experiences in business are shaping the growth (or not growth) of her family What needs to change to support mums in the workplace and into becoming a business owner The resilience Rachel’s long-term health condition has given her Rachel's vision for the future, and why she might not be what the business needs Where she finds joy Resources: SuperScalers: Chapters: 00:30 Introduction to Rachel Hanretty and Mademoiselle Macaron 02:10 The Journey from Paris to Entrepreneurship 05:01 Building a Brand: From Market Stall to E-commerce 07:40 Navigating Leadership and Team Dynamics 10:00 The Impact of Motherhood on Business Identity 12:41 Challenges of Balancing Business and Parenting 15:07 The Cost of Living Crisis and Its Effects 17:22 The Pressure of Being a Founder Influencer 20:12 Realities of Managing a People Business 20:46 Navigating Maternity Challenges in Business 22:13 Balancing Motherhood and Business Ownership 24:48 The Emotional Toll of Motherhood on Business 27:31 Guilt and the Struggle for Balance 30:10 The Impact of Family Planning on Business 32:17 Gender Differences in Parenting and Business 34:41 Support Systems for Mothers in Business 37:37 Resilience Through Health Challenges 39:28 Vision for Future Growth 41:23 Finding Joy Amidst Chaos Links: Website: Instagram: LinkedIn: About Rachel Hanretty Rachel Hanretty founder of Mademoiselle Macaron an Edinburgh based business inspired by her time living in Paris and known for producing up to 20,000 macarons each week. With high profile clients like MAC Cosmetics, Moet & Chandon, and even an order for the set of the Barbie movie, Rachel's handcrafted patisserie has become a go-to indulgence across the UK. But her macaron story is more about the beautiful product. It's about starting from scratch. It's about identity and it's about navigating the complexity of building a brand while becoming a mother. Rachel studied English and French at university and while living in Paris, fell in love with macarons. Trained at the Alain Ducasse Cookery School, she brought that Parisian perfectionism back to Scotland and started making macarons at home, eventually launching her business from a single market stall in 2013. And today is a thriving seven figure e-commerce brand. Yet as her business grew, Rachel's personal life evolved too. Becoming a mother reshaped her relationship with her company and she has been refreshingly honest about how hard that shift has been, talking openly about guilt, identity loss and how parenting has impacted her business, both practically and emotionally. She's also navigated health challenges, including epilepsy while leading her team and brand. Rachel Hanretty’s Links: Website: LinkedIn: Instagram: TikTok: Facebook: Music by AudioCoffee:
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E91: Not another end of year push podcast - Solo episode with Caroline
11/06/2025
E91: Not another end of year push podcast - Solo episode with Caroline
I don’t do New Year’s Resolutions. December isn’t a straightforward month for me, personally, and my energy levels in January after juggling school holidays and all the Christmas fun just aren’t up to “starting the new year strong”. So I’ve restructured my business year, and my mindset to fit my realities. In this episode I’m sharing: Why I'm so anti end of year hustle culture Why we should all be putting less pressure on ourselves How I've shaped my year to fit better with my energy levels, and financials Rebel with me. More on Takeaways: Christmas shift in mum admin begins in November Adjusting from mum heavy to business heavy workloads can be tough Why I don’t do New Year’s Resolutions How I’ve reshaped my business year to match my energy levels Pairing my financial new year to my conceptual new year December is a month with a lot of pressure - don’t make it harder for yourself Chapters: 00:30 Embracing the Shift to Q4 Planning 02:19 Redefining Goal Setting Beyond January 06:23 Navigating Business Pressures During the Holidays 09:07 Celebrating a Non-Traditional Q4 Hustle Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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E90: Celebrating mums and business owners: live interviews from the UK VA Awards
10/30/2025
E90: Celebrating mums and business owners: live interviews from the UK VA Awards
Something a little different this week. I was at the UK Virtual Assistant awards last week celebrating the industry and gratefully receiving a couple of awards, on behalf of the business and the podcast team! While I was there, I did some live interviews with some incredible VAs and business women, who also happen to be mums, my industry peers and friends. They are sharing their wisdom and experiences of building businesses, working flexibly and prioritising their family. It was a very fun (by which I mean loud) atmosphere, so apologies for the background noise levels. Thanks to Amanda Johnson, host of the UK VA Awards (!) for kindly giving me permission to record, and to the wonderful women I spoke to: Sarah Szekir-Papasavva: Beverley Edwards: Stefanie Clarke: Holly Copsey: Takeaways: The flexibility that comes with owing your schedule as a founder or freelancer Why you might want to consider the agency model How to deal with mum guilt Kids are sometimes the push you need to take the leap Why networking is so important to small business owners Chapters: 00:30 Introduction 02:32 Sarah Szekir-Papasavva 04:58 Beverley Edwards 07:43 Stefanie Clarke 10:02 Holly Copsey Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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Ep 89: The military, motherhood and Virtual Assistant industry with Amanda Johnson, founder of the VA Training Academy
10/23/2025
Ep 89: The military, motherhood and Virtual Assistant industry with Amanda Johnson, founder of the VA Training Academy
Trigger warning: This episode was recorded during Baby Loss Awareness Week and includes discussion of miscarriage and baby loss. Please take care of yourself. This conversation is long overdue. Amanda Johnson, or The Amanda Johnson as she’s known in the Virtual Assistant industry, is founder and coach at the VA Training Academy, host of the UK VA Awards and my mentor. Before becoming a Titan of the VA industry, Amanda had a 23 year career in the military, until personal tragedy changed her priorities. Despite not personally inventing the field (listen in!) Amanda pivoted to becoming a Virtual Assistant, growing an agency and acquiring the training business and awards. We spoke about how grief shapes you, business as a coping mechanism, what to do if a client won’t pay and why perceptions of the VA industry are often wrong, for both good and bad. Trigger warning: This episode was recorded during Baby Loss Awareness Week and includes discussion of miscarriage and baby loss. Please take care of yourself. Takeaways: Amanda’s career journey from joining the military at 17 to exit Her fertility struggles and how loss changed Amanda’s priorities and career How she came to the VA industry as a side effect of grief Building a business as a coping mechanism What to do when a client refuses to pay Why we should aim for work/life integration rather than balance Selling a business Why the VA industry can often be misunderstood, or limited by perceptions Why it’s a great career for military spouses especially Amanda’s experience of grief and its echoes years later Chapters: 00:30 Introduction to Amanda Johnson's Journey 02:41 From Military to Entrepreneur: A New Path 05:20 The Impact of Personal Tragedy on Career Choices 07:48 Navigating Grief and Finding Purpose 10:24 The Birth of a Business Idea 12:54 Launching a Virtual Assistant Business 15:25 The Challenges of Balancing Motherhood and Business 17:32 Building a Community and Supporting Others 20:09 Lessons Learned and Moving Forward 29:54 Work-Life Integration vs. Balance 31:49 Coaching with Tough Love and Empathy 34:43 The Importance of Body Language in Coaching 36:03 Transitioning from VA Agency to Training Academy 39:51 Expectations vs. Reality in the VA Industry 43:09 Gender Dynamics in the VA Industry 46:06 Supporting Military Spouses and Veterans 50:12 Navigating Grief and Finding Joy 57:39 Success Redefined: Flexibility and Family Support Links: Website: Instagram: LinkedIn: About Amanda Johnson Amanda Johnson is a Royal Navy veteran turned entrepreneur, NICU advocate and the woman behind the VA Training Academy, also known as VACT, the go to training provider for the VA industry. After 23 years in the military, Amanda left service following a personal tragedy. She went on to found Your Executive Secretary, a Virtual Assistant business she grew while juggling babies and young children expanding from a solo operation to a team of 17 before selling the business in 2016. She then shifted her focus fully to VACT embarking on a mission to empower women, especially mothers, military spouses and career changes to build flexible, sustainable VA businesses. In 2021, she also acquired the UKVA Conference and Awards. Amanda's coaching style is practical, honest and full of tough love, grounded in lived experience and a deep understanding of both business and life's complexities. Amanda Johnson’s Links: VACT Website: LinkedIn: Instagram: Facebook: Music by AudioCoffee:
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Miniseries Part 4: The future of the Virtual Assistant industry
10/16/2025
Miniseries Part 4: The future of the Virtual Assistant industry
We’re wrapping up the Assistant miniseries with a big-picture conversation, the future of the assistant and VA industry. I’ve been in this world for over 15 years, and in that time I’ve seen the role change again and again, from the 2009 crash, to the explosion of tech tools, and now to AI. In this episode, I’m talking about where I see things going, what makes our work truly irreplaceable, and why assistants need to be visible, strategic partners (not an exec’s “secret weapon”). I’m also sharing my thoughts on niching, the growing operational side of our roles, and the importance of keeping our skills sharp as the industry evolves. This is episode four of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource. Download your free resource on the future of the Assistant industry here: Listen to the rest of the series: Resources mentioned: Takeaways Brief intro to the Assistant role Glass elevators for men in a pink industry Misconceptions about the VA industry The core services that VAs provide Why Assistants need to be visible within their organisations Increasing specialisation for Assistants How AI is shaping the industry Why you should be investing in your own development as an Assistant Chapters 00:30 Introduction to the Assistant Industry 00:51 The Evolution of the Assistant Role 02:41 Challenges in a Predominantly Female Industry 04:39 Networking and Misconceptions in the VA World 07:00 The Importance of Visibility and Value 09:13 The Role of Technology and AI in Assistance 10:31 Niche Specialisation in the Assistant Role 12:13 Transitioning into the Assistant Industry Links:Website: Instagram: LinkedIn: Music by AudioCoffee:
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Miniseries Part 3: Gold standard onboarding process
10/09/2025
Miniseries Part 3: Gold standard onboarding process
Onboarding is my area of geek, my Mastermind subject. In this week’s episode I am sharing my best practice tips for creating a great onboarding process, why it’s so important, where your focus should be throughout and why you should be trying to remove yourself from it as much as possible. This is episode three of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource. Listen to the rest of the series: Resources mentioned: Takeaways Why onboarding is so crucial to your business What you should prioritise throughout the process Personalisation and automation Removing yourself from the process as a business owner When to review your own process Why offboarding is just as important Chapters 00:30 Introduction to a topic I love 02:48 The importance of a thorough onboarding process 05:43 Creating a client-centric onboarding experience 08:10 continuous Improvement and team involvement 10:07 The significance of offboarding Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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Miniseries Part 2: How to find clients as a Virtual Assistant
10/02/2025
Miniseries Part 2: How to find clients as a Virtual Assistant
The question I get asked the most by Virtual Assistants is: ‘How do I find clients?’ There is no secret recipe - it takes time, it takes work, and it takes trying things out. I’m sharing how I found my first client, where I’ve invested money and time to find them and the one thing that really sets me apart when it comes to sales. In December I’m hosting a panel for the Strategic PA Network: Clients for Keeps: Building a sustainable client base and coworking afterwards, if you’d like more client list building tips and to extend your network . This is episode one of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource or event invitation for your invite to the Clients For Keeps panel and coworking Listen to the rest of the series: Resources mentioned: Takeaways There’s no secret sauce when it comes to finding clients Why women need to think of themselves as ‘salesy’ How I got my first client Why you should be asking for testimonials along with your rate Being shameless Where I invested to help my sales pitch How I stand out in my sales Join me for a panel on building your client list Chapters 00:30 Introduction to Virtual Assistant Business 02:59 The Importance of Sales in VA Business 06:07 Building Relationships and Networking 09:24 The Power of Follow-Ups 12:08 Testing Strategies for Client Acquisition Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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Miniseries Part 1: Inbox Zero and why I nearly cancelled the podcast
09/25/2025
Miniseries Part 1: Inbox Zero and why I nearly cancelled the podcast
I came close to cancelling the podcast. In this episode I tell you why, and why I think it’s healthy to reevaluate every so often as a business owner. But we’re back! And with something slightly different. A miniseries for my Assistant community especially, but with a lot of value for anyone starting a business. This week I’m sharing my tips for Inbox Zero - why it’s so important and how to get there. This is episode one of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource or event invitation Resources mentioned: Takeaways: A moment of honesty and why I thought about cancelling the podcast Avoiding burnout and asking for help My passion for the Assistant industry and introducing our new miniseries Why Inbox Zero is so important for your stress levels How to manage your inbox effectively Where to find your free download Chapters: 00:30 Introduction and Personal Reflections 02:59 Navigating Business and Personal Life 05:27 The Challenges of Podcasting and Burnout 08:02 Reigniting Passion and Industry Focus 10:37 Inbox Management Strategies 16:36 Final Tips and Conclusion Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: Music by AudioCoffee:
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S5 E23: Operational overload, purpose and performance with Nonie White and Yvonne Biggins of Positive Entrepreneurship
07/10/2025
S5 E23: Operational overload, purpose and performance with Nonie White and Yvonne Biggins of Positive Entrepreneurship
Have you heard of operational overload? Maybe not, but chances are you know how it feels. This week my guests are Nonie White and Yvonne Biggins of Positive Entrepreneurship, authors of the The True Cost of Female Entrepreneurship report. The report makes for stark, but not surprising, reading - 83% of female founders are experiencing high stress, 66% experience extreme loneliness, we have 75% greater responsibility for the household, but 97% of us enjoy the journey. We know the system is not built for us, we know the challenges we face as female founders. Nonie and Yvonne are here to tell us we are not alone, and the practical steps we can take to protect our wellbeing and ultimately improve our performance as entrepreneurs. Takeaways: The genesis of the Positive Entrepreneurship report and the problems and solutions it identified Why we need systemic change in the entrepreneurial ecosystem Hormonal changes and their impact on wellbeing and performance Operational overload and isolation Self care is a strategic and radical act for female founders Purpose can be a double edged sword Failing and non attachment Six best practices for female founders for their performance and wellbeing Chapters: 02:29 The Journey of Collaboration 05:05 Researching Female Founders' Experiences 08:01 Understanding the Ecosystem for Female Entrepreneurs 11:46 Hormonal Impacts on Female Founders 14:20 Isolation in Female Entrepreneurship 17:00 The Importance of Support Systems 19:47 The Burden of Operational Overload 24:17 Finding Joy and Self-Care in Business 26:16 Finding Joy and Self-Care in Entrepreneurship 27:45 The Double-Edged Sword of Purpose 29:29 The Paradox of Enjoying the Entrepreneurial Journey 32:48 Starting the Journey of Self-Care 34:46 Learning from Failure and Growth 36:53 Best Practices for Flourishing Female Founders 42:11 Encouragement for Overwhelmed Entrepreneurs 45:43 Rediscovering Joy in Everyday Life Resources: Download the The True Cost of Female Entrepreneurship report: Links: Website: Instagram: LinkedIn: About Nonie White and Yvonne Biggins Nonie White is a positive psychology practitioner, researcher and founder coach. Yvonne Biggins is a serial entrepreneur, founder, coach and positive psychology expert. Together they are the authors of one of the most insightful research studies on female entrepreneurship to date and they are on a mission to change the entrepreneurial ecosystem to work from a place of wellbeing, particularly for female founders. Nonie and Yvonne’s Links: Positive Entrepreneurship Website: Yvonne Website: Nonie Website: Positive Entrepreneurship LinkedIn: Yvonne LinkedIn: Nonie LinkedIn: Music by AudioCoffee:
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S5 E22: New borns and new businesses with Anna Bailey founder of Pally Talk
07/03/2025
S5 E22: New borns and new businesses with Anna Bailey founder of Pally Talk
My guest on the podcast this week is Anna Bailey, founder of the Assistant community Pally Talk. She launched her business and 2 months later had her first baby, in her own words, the last year has been ‘hardcore’. Anna has a lot of practical insight into navigating a business and new baby concurrently - this is your sign to start sliding into people’s DMs on LinkedIn. We spoke really honestly about social media v reality, not only of motherhood, but the assistant world and when, for Anna, revenue finally started coming in from the business. For me, there’s a theme - you will get through it. Whether that’s the newborn stage, the not making any money stage or being too busy for friendships stage, you’ll come through and it will get better. Takeaways: Anna’s career journey from early entrepreneurship to the assistant world Why having a mentor is so important for new assistants How Pally Talks has changed as a business since inception Navigating a new business and newborn concurrently Anna’s first revenue month and how she’s funding the business What Anna’s work week looks like Why workplaces are failing new mothers TikTok v reality in the assistant world Anna’s sister’s experience of baby loss and its impact Why we should all be DMing people The hardest part of the first year of motherhood Newborns aren’t for everyone, but you’ll get through it Chapters: 00:30 Introduction to Pally Talk and Anna Bailey 04:53 Anna's Journey from Assistant to Entrepreneur 09:33 Navigating Motherhood and Business Launch 14:12 Building a Community for Assistants 18:44 Challenges of Balancing Work and Family Life 23:19 The Future of Pally Talk and Business Growth 23:37 Building a Virtual Assistant Business 27:04 Navigating Personal Loss and Support 32:50 Finding Joy in Motherhood 36:26 Challenges of the Newborn Stage 40:33 Future Plans for Pally Talk Resources: Amanda Johnson VA Training Academy: Baby Loss Club: LinkedIn Sales Navigator: Dripify: Links: Website: Instagram: LinkedIn: About Anna Bailey Anna Bailey is the founder of Pally Talk, a platform designed to empower female assistants through community, flexible job opportunities and a fresh modern approach to networking. Launched in March, 2024, just weeks before giving birth to her son, Pally Talk reflects Anna's deep belief that mothers returning to work deserve flexibility, empowerment and support. What started as a place to help moms explore freelance assistant roles has rapidly evolved into a vibrant community of hybrid, remote and part-time professionals sharing resources, job leads and real life advice. Anna Bailey’s Links: Website: Instagram: (Pally Talk): Instagram: (Anna Bailey): LinkedIn: Music by AudioCoffee:
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S5 E21: 5 learnings from 5 years in business - Solo episode with Caroline
06/26/2025
S5 E21: 5 learnings from 5 years in business - Solo episode with Caroline
In 5 years I’ve gone from a one woman Virtual Assistant ‘agency’ to a team of 36. And I have learnt A Lot. Much of which I have learnt the hard way. In today’s episode, I’m sharing my 5 biggest learnings (there are so many still to talk about, I feel like I could do a whole season on it!) from the last 5 years. I’ve learnt from mistakes, I’ve learnt from the people around me, some of these lessons I am still learning, and might be a lifelong process. Resources: Nick Elston: Anna Marthur episode: Takeaways Not everything will or needs to be done now or perfectly New practical structures to support next 5 years of growth Taking things slow and getting it right is more important than rushing it Investing in yourself is crucial for business success You can’t support others unless you are taking care of yourself Taking a step back can lead to greater progress What worries you today will change as the business grows Clear communication and expectations are vital Personal growth through therapy and coaching is invaluable Celebrate your wins! Chapters 00:30 Introduction and Reflections on Five Years in Business 05:52 Investing in Personal Growth 11:31 Evolving Worries in Business 17:11 Conclusion and Call to Action Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E20: Poop, pre-seed and policies with Lisa Macfarlane, co-founder of The Gut Stuff
06/19/2025
S5 E20: Poop, pre-seed and policies with Lisa Macfarlane, co-founder of The Gut Stuff
Be honest - how is your poo? My guest this week is Lisa Macfarlane, co-founder of The Gut Stuff, and she wants you to take better care of your gut. Lisa explains why gut health is so important, some easy wins to improve your own and why she went from Love Island DJ to gut evangelist. We also talk about the nuts and bolts of scaling a business - from building a brand and community as market research for the business, to pre-seed and VC funding, and creating an ecosystem with 3 different business arms. Lisa is passionate about the policies we as business owners need to create to support women and their families, it’s so inspiring to hear. And, of course, we talk about joy - Friday martinis and dips anyone? Takeaways: Why gut health is so crucial for our overall well-being 3 things you can do to take care of your gut health Lisa’s career journey from theatre to Love Island DJ to The Gut Stuff Building resilience and the insecurity of the entertainment industry Creating a brand and community - followed by a business Pre-seed and VC funding Creating an ecosystem with 3 different business arms Why you shouldn’t compare your business to others Mat leave as a business owner, and creating policies that actually work for women Friday martinis and dips Chapters: 01:00 Introduction to Gut Health and Personal Journeys 10:09 The Evolution of a Brand: From DJing to Gut Health 18:51 Funding and Building a Business in Gut Health 28:12 Navigating Work and Motherhood 33:29 The Importance of Maternity Policies 36:15 Understanding the Needs of New Mothers 40:20 Balancing Business and Family Life 43:46 Future Aspirations and Business Growth Links: Website: Instagram: LinkedIn: About Lisa Macfarlane Lisa MacFarlane is co-founder of The Gut Stuff, Mum, bestselling author, Virgin Radio host, and yes, former Love Island: Aftersun DJ. Alongside her identical twin sister, Alana, Lisa made her name, DJing at major events from the Olympics to Simon Cowell's ball before landing a TV role that made them household names. But it was a chance decision to volunteer in gut health research at King College London that changed everything. Despite sharing 100 % of their DNA, Lisa and Alana discovered their gut microbiomes were only 30 to 40 % similar, a finding that blew their minds and kicked off what's now become a nationwide movement. Their mission is to make gut health accessible, affordable, and most importantly, relatable. With a refreshingly no-nonsense approach, the Gut Stuff has become a trusted brand across books, workplace wellbeing, pop-ups, and the hit podcast Chatting Shit. Not only that, Lisa is a mum of one and pregnant with her second child. Lisa Macfarlane’s Links: Website: TikTok: Instagram (The Mac Twins): Instagram (The Gut Stuff): Music by AudioCoffee:
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S5 E19: Burnout, neurodiversity and rediscovering yourself with Dr Claire Ashley, The Burnout Doctor
06/12/2025
S5 E19: Burnout, neurodiversity and rediscovering yourself with Dr Claire Ashley, The Burnout Doctor
The 5 stages of burnout are very familiar to me. I’ve been there, and even when I thought I had learnt my lessons, narrowly swerved burning out again. As a mum, especially a mum with a business, I’m sure at least a few of the stages are familiar to you too. My guest on this week’s episode is Dr Claire Ashely, aka The Burnout Doctor. Claire was a highly successful doctor, used to pretty extreme levels of stress. And then with 2 small kids, a house renovation and a difficult work environment, she burnt out. Claire is now fully recovered and shares the signs, symptoms and means to recovery to help us intervene and swerve burnout before it’s too late. Most of all - you will get through it. Takeaways: Dr Claire’s experience of burnout - it can completely change your identity Work is the catalyst for burnout, but it’s not just a workplace issue, it affects every area of life Asking for help is key - the earlier the better Burnout is isolating, you need support networks The 5 stages of burnout Burnout changes the structure and function of your brain Self compassion and time are key in recovery Attachment theory - you are meeting your kids’ needs Recovery isn’t a linear process The interplay between neurodiversity and burnout, especially for women 3 factors in recovery for mums and entrepreneurs Resources: The Burnout Doctor BOOK: Chapters: 01:00 Introduction to Burnout and Personal Journeys 02:56 Claire's Journey Through Burnout 06:49 Understanding the Stages of Burnout 17:56 Recognizing the Signs of Burnout 27:36 The Importance of Community and Support 32:20 Recovery and Self-Compassion 34:56 Navigating Parenting Challenges 39:24 The Journey of Recovery 46:56 Understanding Neurodiversity and Burnout 52:39 Realistic Recovery Strategies for Busy Moms 55:51 Finding Joy After Burnout Links: Website: Instagram: LinkedIn: About Dr. Claire Ashley Dr. Claire Ashley is a GP, NHS Clinical Entrepreneur, content creator, author of The Burnout Doctor, and mum of two. Claire's work is shaping how we think about burnout, especially for those of us balancing motherhood, business, and burnout recovery. With over 20 years of clinical experience and a powerful personal journey through anxiety and burnout, she now dedicates her career to helping others understand, prevent and recover from burnout. Dr. Claire Ashley’s Links: Website: TikTok: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E18: Reframing cold sales and my worst experiences - Solo episode with Caroline
06/05/2025
S5 E18: Reframing cold sales and my worst experiences - Solo episode with Caroline
Last year I decided to push myself and try something new for me and my business. As a founder and mum of 2, I don't have time to be out there relationship building rather than selling. So I tried cold sales - and it worked! Cold sales have, sometimes justifiably, a bad rap - I’m sharing my worst experiences from both sides of the sale. But it really worked for me. In this episode I share my conversion rates, my ‘how to’ and the mindset tips that helped me succeed. Resources: LinkedIn: Dripify: Takeaways Coldselling - maybe it’s time to try it The worst thing that happened to me when I tried cold selling Choose the right platform - LinkedIn v Instagram What is a good conversion rate for sales Be prepared - it can be a huge time commitment How not to build relationships My cold selling approach - a how to Mindset tips and how to handle rejection Chapters 01:00 Introduction to Podcasting Challenges 02:02 The Reality of Cold Selling 02:50 Experiences with Cold Selling 04:44 Navigating Relationship Building and Sales 06:16 Lessons from Sales Calls 07:58 The Direct Approach to Sales 10:41 Handling Rejection in Sales 12:14 Consistency in Communication and Sales 13:24 Conclusion and Reflection on Cold Selling Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E17: Matrescence, healing and purpose with Danielle Lauren, The Way Too Honest Mom
05/29/2025
S5 E17: Matrescence, healing and purpose with Danielle Lauren, The Way Too Honest Mom
This week on Bump to Business Owner, I’m joined by Danielle Lauren, creative powerhouse, former media exec, and founder of Way Too Honest, a business born from the depths of postpartum struggle and radical maternal honesty. From working at the top of global media giants like CNN and Reese Witherspoon’s Hello Sunshine, to battling severe pre- and postnatal depression, Danielle opens up about her experience of motherhood, identity loss, and rebuilding a life and business with purpose. TRIGGER WARNING: Discussion of pre/post natal depression and suicidal thoughts Takeaways: The identity shift of matrescence and why it’s so misunderstood Danielle’s experience with perinatal mental health crisis and life-saving support in Australia The mismatch between external “success” and internal struggle Launching Way Too Honest: affirmation cards for new mums that blend compassion and humour The loneliness of entrepreneurship, finding support, and redefining productivity Letting go of guilt, embracing slow growth, and learning to rest Why honesty in motherhood isn't just cathartic, it can save lives Resources: Maternal Mental Health Alliance: The Room Where It Happens: Chapters: 01:00 Introduction to Danielle Lauren and Her Journey 03:41 From Media to Motherhood: A Career Transition 06:28 The Reality of Motherhood: Expectations vs. Reality 09:09 Identity Shift: The Transformation of Becoming a Mother 11:57 Navigating Mental Health in Motherhood 14:57 The Importance of Compassion and Sisterhood Among Mothers 23:01 The Hidden Struggles of Motherhood 28:29 Anxiety and the Reality of Pregnancy 31:47 The Impact of Mental Health on Motherhood 37:36 Launching Way Too Honest: A New Venture 41:45 Balancing Motherhood and Entrepreneurship 46:05 Understanding Maternal Mental Health 48:39 The Journey of Recovery 51:21 Innovative Ideas in Motherhood Support 55:01 Asking for Help: A Crucial Step 59:38 Rediscovering Joy in Everyday Life Links: Website: Instagram: LinkedIn: About Danielle Lauren Danielle Lauren is an accomplished creative force and now founder of a beautiful business that brings light and truth to one of the most misunderstood chapters of motherhood. Danielle Lauren is the founder and CEO of Way Too Honest, a brand that creates affirmation and support cards for new mums navigating the fourth trimester, also known as matrescence. Backed by endorsements from Katherine Ryan, Lucy Jones, Zoe Blaskey and Dr. Ellie Cannon, and for every box sold, a donation goes to the Maternal Mental Health Alliance, helping to drive meaningful change in perinatal mental health. Prior to launching her business, Danielle was a powerhouse in the media and tech industries, working as VP of Story for Reese Witherspoon's Hello Sunshine, Innovation Ambassador at Warner Media, and Head of Content Strategy at CNN. She's spoken at global events from Harvard to TEDx with a deep focus on AI, Web3, and the future of storytelling. But as we'll hear today, it was Danielle's own journey through a devastating postpartum period and identity shift that fueled her desire to create her business. Danielle Lauren’s Links: Website: TikTok: Instagram (Way Too Honest Mom): Instagram (Way Too Honest): Music by AudioCoffee:
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S5 E16: Keeping going when business gets tough - Solo episode with Caroline
05/22/2025
S5 E16: Keeping going when business gets tough - Solo episode with Caroline
How do you stay motivated to keep going when times get tough in your business? Good question. And an increasingly important one as the economy continues to fluctuate with tariffs, UK legislation and uncertainty creep in. In January I was in a difficult situation with my business, but I got through it and learnt a lot. This week, I’m sharing my tips for keeping going when times are tough in your business. Takeaways The realities of being a working mum Keeping going when times get hard in your business Trumps tariffs are worrying for many founders March 2025 was my best month in business so far January was a real struggle What I learnt My tips for getting through difficult times in business Chapters 00:00 Embracing the Chaos of Motherhood and Business 01:19 Navigating Tough Times in Business 07:34 Finding Community and Normalizing Struggles Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: Music by AudioCoffee:
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S5 E15: Mum guilt, cash crunches and K-drama with Ning Cheah founder of The Beauty Crop
05/14/2025
S5 E15: Mum guilt, cash crunches and K-drama with Ning Cheah founder of The Beauty Crop
This week on Bump To Business Owner, I’m joined by Ning Cheah, founder of The Beauty Crop, mum of two, and former banker turned beauty entrepreneur. What started as a side hustle to solve her own skin struggles has grown into a multi-million dollar brand, stocked by the likes of Boots and ASOS. In this honest and wide-ranging chat, Ning shares how burnout led her to rethink everything, the fertility struggles she faced while building a business, and the two very different maternity leaves that followed. She opens up about the realities of scaling, the pressure of cash flow, and why she chose crowdfunding and bank loans over giving away equity 👀 We talk mum guilt and what we can learn from men, support systems, and why she only ever plans three years ahead. Plus how she’s learning to let go, delegate, and make space for joy (think K-dramas and sheet masks - the dream). Takeaways: Ning’s career journey from finance to side hustle to million dollar business Stress makes us neglect our wellbeing when we need it the most Ning’s personal skin struggles made her identify a gap in the market Naivety can be a blessing for founders Why Ning chose crowdfunding and bank loans over equity funding Fertility struggles and mat leaves as a business owner Mum guilt and what we can learn from men The challenges of scaling a business and the realities of working with retailers Why Ning doesn’t plan more than 3 years ahead Support networks and what a working week looks like Where Ning finds joy Resources: Crowd2Fund: Links: Website: Instagram: LinkedIn: About Ning Cheah Ning Cheah is a mother of two and the founder and CEO of The Beauty Crop, a clean beauty brand that has become known for its high performing plant-based products that don't compromise on fun, affordability or ethics. With a background in chemical engineering and a high-powered career in investment banking behind her, Ning's personal struggle with eczema and cystic acne led her to launch The Beauty Crop in 2014. Now a multi-million pound business, it’s a brand that crops out harmful ingredients whilst delivering vegan, cruelty-free, nutrient-rich cosmetics in sustainable packaging. Since launching in 2014, it's become a cult favourite, stocked in major retailers like Boots, Beauty Bay, ASOS and Urban Outfitters. Ning Cheah’s Links: Website: LinkedIn: Instagram: TikTok: Music by AudioCoffee:
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S5 E14: PR tips for small business owners - Solo episode with Caroline
05/08/2025
S5 E14: PR tips for small business owners - Solo episode with Caroline
What is your story? What is your super power? What do you want to be known for? In today's episode of the podcast I'm giving away all my PR tips. In the last 5 years me and my business have been featured in Grazia The Guardian The Independent The Daily Mail Waitrose Magazine To name just a few. And all of that has been under my own steam, no PR experience, no connections. If you're looking for some PR coverage for your business, this is for you Resources Editorelle: Pressflow (FREE): Lightbulb: Rosie Davies-Smith, founder of PR Dispatch episode: Jelena Skene co-founder of Press Flow episode: Takeaways Excellent PR coverage with no PR background Featured in Grazia, Stylist, Guardian, Metro, Clockify, Daily Mail, The Independent, The Guardian, Waitrose Magazine, Start Ups Magazine, Pally Talks You are newsworthy Why your location is important How to create a simple PR pitch deck PR platforms and resources Why you need an angle How to work with journalists Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E13: Radical acts, building confidence and navigating PTSD with Lauren Currie founder of Upfront
05/01/2025
S5 E13: Radical acts, building confidence and navigating PTSD with Lauren Currie founder of Upfront
My guest this week is Lauren Currie OBE, mother of one, founder of 6 businesses and PTSD survivor. Lauren is a serial entrepreneur, who after being featured as the only woman on an event bill decided she needed to build something to challenge the lie of meritocracy. Her business, Upfront, was born. As a systems and organisational designer, Lauren is ideally placed to see where the holes are in our society and where we need to work on them, together. The game is rigged, it might just be that our privilege means that motherhood is the first time we really see it. Building a business whilst raising a family is a radical act. Women even working is so new for us as a society, let alone being business leaders. It’s hard, but it’s worth it and it will get easier. Takeaways: The lightbulb moment for Lauren's business Structural inequality and the lie of meritocracy Scarcity mindset and career choices Lauren's experiences in pregnancy, birth and PTSD Asking For Help Relocating to Europe Building a business as a mother is a radical act How to build your confidence Honouring the season you’re in Links: Website: Instagram: LinkedIn: About Lauren Currie Lauren is the founder of Upfront, an organization on a mission to change confidence, visibility and power for 10 million women. Thousands of women from over 50 countries have now graduated from Upfront's flagship program, The Bond. It's become the go-to to for women and organisations who want to grow confidence from the inside out. Their clients include global names like Nike, Just Eat Takeaway, the Ministry of Defence, the British Red Cross and PLEO, a true sign of the movement Lauren has built. Lauren is a sought after keynote speaker. Her goal is to help everyone in the room turn their own lights on. And she's not afraid to use her voice where it matters most. She was chair of the brilliant campaign group Pregnant Than Screwed for seven years, championing women against maternity discrimination. Her work has been recognised globally from being awarded an OBE for services to design and diversity, to being named one of Elle's Women Changing the World and one of Management Today's top businesswomen under 35. Originally from Scotland, Lauren now lives in Uppsala in Sweden with her partner and their seven-year-old son, juggling motherhood, business and a mission that only gets louder. Lauren Currie’s Links: Website: LinkedIn: Instagram (Lauren): Instagram (Upfront): Music by AudioCoffee:
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S5 E12: Why you don’t need more strategy with Nicola Ward, founder of CakeDrop
04/03/2025
S5 E12: Why you don’t need more strategy with Nicola Ward, founder of CakeDrop
What happens when your co-founder (and sister!) steps away and you’re managing a business solo, as well as being mum to 2 kids? In this week’s delicious episode I’m in conversation with Nicola Ward, founder of CakeDrop, who talks me through her experience of exactly that. Nicola has run her business incredibly intuitively and flexibly, focusing on building relationships and leaning into creativity when Covid meant a pivot. She has some incredible advice to other founders thinking about motherhood and the trade offs we as working mums make. My main takeaway? You don’t need more strategy, you just need to take action. Takeaways: The unique dynamic between cofounder sisters Covid forcing you to pivot and get creative The benefits of being a small business in challenging times Relationship building Nicola’s fundraising experience What happens when your cofounder steps away The trade offs working mums make - guilt and code switching Advice for founders thinking about motherhood Why you don’t need more strategy Chapters: 00:30 Introduction to CakeDrop and Nicola's Journey 02:36 The Dynamic of Sister Co-Founders 05:03 Navigating the Business Landscape 07:49 Adapting to Challenges During the Pandemic 10:32 Transitioning to Solo Leadership 13:03 Balancing Motherhood and Entrepreneurship 18:35 Fundraising Challenges and Experiences 19:02 Navigating Angel Investment and Fundraising Challenges 21:41 Balancing Motherhood and Entrepreneurship 26:15 The Impact of Parenting on Business Perspective 28:49 Embracing the Uncertainty of Motherhood 30:45 Building Relationships with Major Brands 31:49 The Importance of Execution Over Strategy 34:01 Future Growth Plans for CakeDrop 35:06 Finding Joy in Everyday Moments Links: Website: Instagram: LinkedIn: About Nicola Ward Nicola Ward is the founder of CakeDrop, the award-winning solution bringing sweet treats to some of the UK's most exciting places, including Meta, Ladbible, Beauty Pie, and Netflix. Cake Drop specialises in branded treat experiences and automated gifting for employee birthdays and work anniversaries, making workplace celebrations seamless and delicious. Nicola's journey into entrepreneurship began alongside her sister Anna, inspired by their own experiences working in the city, where they noticed the challenges of organizing office celebrations. This insight led to the creation of CakeDrop, aiming to make office celebrations effortless and enjoyable. Nicola has faced many highs and lows on her journey, from the shift to becoming a solo founder to navigating major business challenges, including the pandemic and operational hurdles. Nicola Ward’s Links: Website: LinkedIn: Instagram: Music by AudioCoffee:
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S5 E11: Birthday reflection: celebrate how far you’ve come - Solo episode with Caroline
03/27/2025
S5 E11: Birthday reflection: celebrate how far you’ve come - Solo episode with Caroline
When was the last time you reflected on how far you’ve come? In this special birthday episode, I’m reflecting on the last five years - Motherhood, trauma, recovery, business, COVID, and giving myself the advice I needed five years ago. My business and motherhood journey are intrinsically linked, and in this period of my life - out of the baby years and able to put more energy into business growth, it’s been emotional to see how much I’ve achieved. Take a moment to look back on what you’ve achieved, everything you’ve experienced, good and bad, and celebrate yourself. Resources Snoop Dogg: https://youtu.be/NfF3bThOW0Q?si=I-ASqOrYhQMzIK4- Takeaways The advice I’d give myself Building a business through the baby years Your business can be a lifeline in difficult times Working on yourself will make you a better leader Rediscovering yourself post motherhood Take time to reflect on how far you’ve come It’s important to be selfish sometimes Learn to ask for what you need Chapters 01:00 Celebrating Growth and Reflection 03:08 Navigating the Baby Years 05:26 The Intersection of Business and Motherhood 08:02 Finding Purpose and Community 10:51 Empowerment Through Business 13:22 Lessons from the Journey 16:13 Gratitude and Moving Forward Links: Website: Instagram: LinkedIn: Music by AudioCoffee:
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S5 E10: Lightbulb moments and Wellbeing Practices with Kat Wellum-Kent, founder of Fractional Finance
03/20/2025
S5 E10: Lightbulb moments and Wellbeing Practices with Kat Wellum-Kent, founder of Fractional Finance
What was the lightbulb moment for your business? Did you recognise it and mark it as the life-changing moment it was? Kat Wellum-Kent, founder of Fractional Finance and one of the top 50 women in accounting took a selfie that day, because she knew ‘this was the thing’. From her ‘dream job’ at a Big Four accountancy firm, to starting her business, Kat has had some incredible support in her career journey: not only a fantastic mentor, but a strong spiritual practice. She’s also navigating a husband in the army who was often away for 6 months at a time, and a youngest who has recently been diagnosed with autism. Takeaways: Kat’s dreamt of becoming an accountant, but realised that becoming a partner wasn’t for her Her experience of both mat leaves employed by one of the Big Four Kat’s lightbulb moment for her business The importance of mentorship Adapting and flexing in response to Kat’s partner’s Army career and how she navigates space for herself and her business too Kat’s spiritual wellbeing journey and how it’s supported her in business and personal growth Autism test and supporting the whole family Replicating a business model and bringing in co-founders Finding joy in the everyday moments Chapters: 01:09 Career Path and Transition to Entrepreneurship 04:23 Navigating Motherhood and Corporate Life 09:28 The Challenges of Balancing Family and Work 14:21 The Birth of Fractional Finance 19:32 Building a Business with Ambition 24:46 Reflections on Resilience and Growth 27:12 The Importance of Self-Care and Personal Time 30:58 Exploring Spirituality and Personal Growth 36:35 Navigating Parenting Challenges and Autism Awareness 40:05 Future Plans for Fractional Finance and Business Growth 42:38 Finding Joy in Everyday Life Links: Website: Instagram: LinkedIn: About Kat Wellum-Kent Kat Wellam-Kent is founder of Fractional Finance and one of the top 50 women in accounting. Kat's accounting career started in the Big Four, but after becoming a mother, she found the demands of corporate finance incompatible with family life. She transitioned to a smaller practice where she worked closely with small and early stage businesses. There she saw a critical gap; businesses were missing out on the financial strategy they needed to grow successfully. This inspired her to launch Fractional Finance in January 2023 an outsourced finance director service that provides startups and scaling businesses with expert financial guidance without the cost of a full-time hire. Kat and her team help business owners understand their numbers, make informed decisions and drive sustainable growth. All of course, while navigating motherhood. Kat started her business while raising two children and managing life as the wife of a military husband who spends long periods of time away. Beyond finance, Kat also has a belief in manifesting, wellness and even crystals. Kat Wellum-Kent’s Links: Website: LinkedIn (Kat): LinkedIn (Fractional Finance): Instagram: Music by AudioCoffee:
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S5 E9: Why I was targeted by a multi-level marketing scheme - Solo episode with Caroline
03/13/2025
S5 E9: Why I was targeted by a multi-level marketing scheme - Solo episode with Caroline
This week I am unpacking the sometimes controversial topic of multi-level marketing schemes. I have been targeted by representatives of various MLMs 3 times in my life; because I’m a woman, with a performance background (aka poor!), and a mother. I was targeted within months of having my first child. I share: - The ways I've been targeted - How to recognise MLMs for what they are - How to avoid them The first rule of MLMs? Deny it’s an MLM. Resources Doing it For the Kids: Secrets of the Multi Level Millionaire: On Becoming a God in Central Florida: Not mentioned on the pod, but also worth a listen! The Dream: Takeaways Why Caroline is so passionate about MLMs MLMs often target women, who are more vulnerable to their ‘opportunities’ Why you should research MLMs, their origins and who ultimately is making the money Personal experiences of being targeted by MLM recruiters Red flags to recognise if you’re being targeted Ethical concerns surrounding MLM practices Documentaries and shows to watch if you’re also interested in MLMs Chapters 00:00 Introduction and Unexpected Solo Episode 02:15 Understanding Multi-Level Marketing (MLM) and Its Impact 04:50 Personal Experiences with MLMs 07:54 Recognizing Red Flags in MLMs 10:30 Raising Awareness and Ethical Considerations 13:45 Documentaries and Further Exploration of MLMs Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: Music by AudioCoffee:
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S5 E8: Fundraising, health tech and personal branding with Dr Dupé Burgess, founder of Bloomful
03/06/2025
S5 E8: Fundraising, health tech and personal branding with Dr Dupé Burgess, founder of Bloomful
How clear are you on your values? An arresting question! I’m asking because my guest on the pod this week is Dr Dupé Burgess, founder of Bloomful, medical doctor, speaker, content creator and mum of 3. At the heart of everything she does? Her values. That’s why she’s been able to build such a compelling personal brand on LinkedIn, and why she’s such a compelling speaker and founder. Because mission drives it all. If you’re building a personal brand, fundraising or building a founder network from scratch, this episode is for you. Takeaways: Dupé’s career transitions from NHS to consultancy to entrepreneurship - why it’s so important to have a career that reflects your values Bloomful’s context of 2020 and Covid as we all became more aware of healthcare inequality for women and minorities How crucial education is for women to be able to advocate for their health Building a founder network from scratch Dupé’s experience of angel investor fundraising as a pregnant black woman Trust your instincts when dealing with potential investors Aligning your actions with your personal values Why it’s so powerful to build a personal brand especially for women Where Dupé finds joy Chapters: 00:00 Introduction to Dupé Burgess 02:21 Journey from Medicine to Entrepreneurship 12:21 The Birth of Bloomful 22:49 Bloomful's Mission and Services 26:01 Navigating Fundraising Challenges 30:10 Building a Personal Brand on LinkedIn 37:03 The Importance of Personal Values 40:32 Balancing Work and Family Life 48:38 Finding Joy in Work and Life Links: Website: Instagram: LinkedIn: About Dupé Burgess Dupé is a medical doctor, keynote speaker, health tech founder, content creator, online writer and mum to three young kids. She spent eight years working as a medical doctor before transitioning into strategy consulting at BCG. Dupé founded Bloomful in 2021, a health tech business on a mission to close the gender health gap and improve access to gynae care for women globally. It provides digital support for women dealing with common gynae health issues and has won multiple awards and grants over the past few years. As a leader, Dupé's biggest realisation has been that attention is the new currency and her role is to drive brand awareness. Over the past three years, she's built her career by openly sharing the highs and lows of entrepreneurship, offering candid insights into what it really takes to start and grow a business. Dupé has two key missions, transforming women's health through Bloomful and leveraging her personal brand to not only amplify her impact, but also help other entrepreneurs to do the same. Dupé Burgess Links: Website: LinkedIn: Instagram: Newsletter: https://www.dupeburgess.com/newsletters/growth-tactics/subscribe Music by AudioCoffee:
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S5 E7: How and why I changed my business mindset - Solo episode with Caroline
02/27/2025
S5 E7: How and why I changed my business mindset - Solo episode with Caroline
In this episode I’m talking about something that I think is a constant, if not battle, then area for improvement: mindset. Mindset has been a hurdle that almost prevented me from achieving a business goal. But I was able to recognise it and work on it. So I’m talking about: - How I recognised my mindset was the problem - The goal it was hindering - The steps I took to change it - The support and resources I turned to (a surprise to me too!) This episode is sponsored by Ancient + Brave (www.ancientandbrave.earth/). If you’d like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order. Resources Goldman Sachs 10000 Small Businesses programme: Glennon Doyle, Untamed: Takeaways Why Caroline wanted to work on business growth and her application to the Goldman Sachs 10000 Small Businesses programme Recognising old thought patterns and where your mindset is holding you back Mindset is a key piece for founders and needs constant work! Self care is essential for sustainable business growth Where to find support in breaking out of old mindset patterns There’s nothing better than a good old fashioned pep talk Balancing family with the growth programme requires a lot of planning and communication Chapters 00:00 Introduction to the Goldman Sachs Growth Programme 02:51 Mindset Shifts and Overcoming Doubts 06:05 Navigating Growth as a Mother and Founder 08:51 Preparing for the Interview Process 12:04 Building Confidence and Embracing Challenges 14:49 Practicalities of Balancing Work and Family Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: Music by AudioCoffee:
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