73. Real Estate, Real Talk: Meet the Hurleys with Brian and Tarasa Hurley

What if the key to scaling your business isn’t just working harder—but working smarter with the right systems, strategies, and partnerships?

Don’t miss this insightful episode of Life & Listings Podcast! Join us as Tarasa Hurley and her husband, Brian, share their journey of growing a thriving real estate business while balancing entrepreneurship and family life. From lead generation strategies to the power of mentorship and automation, they reveal the key lessons that have fueled their success. We covered key mindset shifts, the early challenges of entrepreneurship, and strategies for navigating the competitive real estate market. From setting up systems for success to overcoming setbacks, that laid the groundwork for the insights shared today. Tune in now and take your business to the next level!

 

“We started out with 30 names in my database, and we've grown to over 15,000 and it is very important, when you have a database that large, to have very good systems and procedures and automations to help you be the agent you need to be, because you can't remember that many people, and it's very hard to keep track of them, so the systems are very important.” Tarasa

 

Gain insights on:

• Entrepreneurship and Business Growth 

• Real Estate Lead Generation and Automation

• Work-Life Balance and Sacrifices 

• The Importance of Relationships in Real Estate 

• Leveraging Technology in Real Estate 

 

About the Tarasa and Brian Hurley:

Tarasa Hurley is the co-owner of River Point Realty, an independent brokerage in Pittsburgh, where she leads a high-performing real estate team while actively helping buyers and sellers every day. She started her career in new construction, selling homes before they even had walls—an experience that taught her how to help clients see the potential in every opportunity. With a background in psychology, Tarasa focuses on the deeper "why" behind each move, building long-term relationships rather than just closing transactions. As a leader, she is dedicated to creating systems and processes that hold her agents accountable, ensuring they don’t just sell homes but establish trust and consistency that drive long-term success. Since starting in real estate in 2020, she has grown her business to serve around 100 families per year with a team of five licensed agents and additional support staff.

Brian Hurley is a senior software engineer at Google, a problem-solver, and a builder at heart. His career began in military aviation, where he specialized in reverse engineering and hacking, eventually leading him to work on advanced aerospace projects and large-scale cloud infrastructure at Google. His passion for tech and learning naturally led him to real estate marketing and automation, where he now helps real estate professionals run smarter, more effective campaigns. To support Tarasa’s growing business, Brian became an expert in Google Ads, SEO, and system automation, developing custom ad technologies that drive real results. His focus is always on solving complex problems, building better systems, and staying ahead of the curve.

Together, Tarasa and Brian live in Wexford, PA, a northern suburb of Pittsburgh, with their three children—two boys (14 and 12) and a girl (9)—along with their two dogs. Married for nearly 18 years, they combine their expertise in real estate, technology, and business strategy to create a powerhouse duo, each bringing a unique skill set that fuels their success.

 

Connect with Tarasa and Brian:

Website: https://www.tarasa.com

Facebook: https://www.facebook.com/TarasaRealtor

Instagram: https://www.instagram.com/tarasah

Linkedin: https://www.linkedin.com/in/tarasa-h-112a2014

Youtube: https://www.youtube.com/channel/UCCQCe3XhdRgNzHymX2uQG1Q

X: https://x.com/TarasaHurley

 

Connect with Jennifer Staats:

Website: staatssolutions.com

Staats Solution Instagram: https://www.instagram.com/staatssolutions/

Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor

LinkedIn: https://www.linkedin.com/company/staatssolutions/