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Pioneering Spirit: Broad River Retail's Westward Expansion to Spokane

Release Date: 03/11/2025

Moving Units Amidst a Matrix of Metrics with Bradley Sullivan

Stories from the River

Welcome back to Stories From the River, where Charlie Malouf continues his conversation with Bradley Sullivan, the General Manager of the award-winning Albemarle Aces, for an in-depth discussion on leadership, motivation, and what it takes to build a high-performing retail team at Broad River Retail. Against the energetic backdrop of the Charlotte Motor Speedway, Bradley shares how his obsession with performance metrics, consistency in routines, and a deep investment in the growth of his Memory Makers have been the driving forces behind his team's repeated successes, including multiple top...

Moving Units and the Rise of the Albemarle Aces with Bradley Sullivan at Broad River

Stories from the River

In this episode of Stories from the River, host Charlie Malouf sits down with Bradley Sullivan at the Charlotte Motor Speedway to dive into Bradley's unique journey as a Memory Maker at Broad River Retail. Bradley, affectionately known as Sully, recounts his path from his early days in the furniture business, his meaningful recruitment experience at the transformative Purpose 8:28 event (Bradley's 'Day Zero' in Fort Mill, South Carolina, on August 28, 2019), and his rise through various leadership roles within the Company—from his start in Cary as an AGM with Michael Childers, to taking on...

Passport Broad River: GM Jose Blanco on the Heart of Leadership & His 11-Year Journey

Stories from the River

In this episode of Stories from the River, host Charlie Malouf sits down with Jose Blanco, the General Manager of the Glenwood Gladiators, as part of the GM Series. Coming to you from the Charlotte Motor Speedway during a week of special events, the two dive into Jose’s extensive 11-year leadership journey at Broad River Retail. Jose shares stories from his beginnings in liquidation furniture sales prior to joining The River and then through his progression through nearly every possible leadership role across many store locations—including Hickory, Arden, Asheville, Matthews, University,...

Annihilating Limits: Alexis Strafuss on Listening and Leadership in Fostering Culture & Connection

Stories from the River

In this episode of Stories from the River, host Charlie Malouf welcomes Alexis Strafuss, the General Manager of the Augusta Annihilators, during the GM Rx and the Mission Possible Sleep Summit at the Charlotte Motor Speedway. Alexis shares her journey from food and beverage management into the furniture retail world with Ashley, starting in 2020 in Florida during the COVID-19 pandemic. She describes her growth from a Rookie Sales Associate to various leadership roles, including her first General Manager position in Inverness, Florida, and later at flagship locations with Ashley Global Retail...

Insights from Broad River’s Recent Q2 Town Hall

Stories from the River

In this episode of Stories from the River, host Charlie Malouf takes viewers and listeners on a behind-the-scenes journey through Broad River Retail’s 2nd Quarter Companywide Town Hall that took place on Friday, May 16, 2025. He explains the origins and purpose of the quarterly Town Halls, highlighting how they have become a crucial channel for transparent communication and engagement with Memory Makers across the company. Charlie walks through the meticulous planning and collaborative preparation that goes into these events, emphasizing the blend of important companywide updates,...

Boosting Confidence and Sales: Ashley’s 'Right to Win' Boot Camp Reflections

Stories from the River

This episode marks the fifth and final installment in the Ashley's 'Right to Win' Boot Camp series on Stories from the River, hosted by Charlie Malouf. The focus of this series is a four-day intensive training held across eight host locations, aimed at elevating the product knowledge and confidence of Broad River's Memory Makers. Charlie interviews Kensley Phillips, Jim Walker, and Josh Hatchell from the Flagship Enterprise, along with Angel Santana from the Rock Hill Raiders, as they reflect on their biggest takeaways and practical insights from the Boot Camp. The Memory Makers emphasize how...

Memory Makers On Sustainability, Innovation and Product Quality at Ashley’s 'Right to Win' Boot Camp

Stories from the River

In this episode of Stories from the River, we continue the Ashley's 'Right to Win' Product Knowledge Boot Camp series, focusing on insights from four Memory Makers who participated in the intensive training event at the flagship Pineville location. Joined by Kensley Phillips, Jim Walker, Angel Santana, and Josh Hatchell, the conversation highlights each Memory Maker’s unique perspective on the boot camp’s hands-on approach—especially impressive demonstrations showcasing the durability and innovative construction of Ashley Furniture products, like standing on dresser drawers and sofas to...

Power in Preparation: Inside the Product Knowledge Boot Camp with Chris Berrier

Stories from the River

Welcome to the third episode in the Ashley's 'Right to Win' Product Knowledge Boot Camp series from Stories from the River. Charlie Malouf introduces Chris Berrier, Area Manager of Supernova in the North region. The conversation highlights the extensive boot camp training underway, which draws Memory Makers from three states, taking place in eight different host stores, with sessions led by experienced trainers like Teresa Thompson from Ashley Furniture's Field Sales team. The training focuses primarily on deepening product knowledge across various categories, while also weaving in essential...

Ashley's Right to Win Boot Camp is a Force Multiplier

Stories from the River

Welcome to the second episode in the latest series from Stories from the River - Ashley's 'Right to Win' Product Knowledge Boot Camp. Today, Charlie Malouf sits down with Teresa Thompson, Ashley Furniture Industries Field Sales Manager and trainer at this year's Boot Camp held in Pineville, North Carolina (one of the eight host sites for the training sessions). Teresa shares her journey from a long career in retail, including stints at Williams Sonoma and in fine jewelry, to her current role with Ashley, where she is part of the original group that launched the field sales training...

Product Smart, People Driven, Purpose Fueled: Product Smart, People Driven, Purpose Fueled: Mobilizing Ashley's 'Right to Win' Boot Camp

Stories from the River

Welcome to a brand-new series on Stories from the River as we go behind the scenes of Ashley's 'Right to Win' Product Knowledge Boot Camp with Charlie Malouf and Renee Bradley as they unpack what it means for Broad River Retail. Find out how this company-wide training is shaping retail teams and driving results across multiple locations. Charlie and Renee sit down at the Pineville Flagship Ashley Store location and discuss the massive undertaking involved in orchestrating this four-day, multi-site training initiative. Over 330 Memory Makers from all aspects of retail — ranging from Home...

More Episodes

In this special episode of Stories from the River, Manny Rodrigues, Presiden & COO of Broad River Retail, welcomes Charlie Malouf, CEO of Broad River Retail, and host of the podcast, into the studio. The discussion focuses on a significant new venture for Broad River Retail: the planned expansion into Spokane, Washington,and the Inland Northwest, scheduled for late 2025 or early 2026. Charlie explains that the decision to move into a 101,000 square foot former Macy's at NorthTown Mall in Spokane was driven by a chance conversation with an executive from Ashley Global Retail. The venture represents a strategic expansion aimed at broadening Broad River's traditional aperture relative to new markets and seizing new growth opportunities. The project is known as "Project Cascade" because it involves an attempt to expand and replicate Broad River's culture and operational methods far from its current geographical base, and the Cascade Mountains are nearby geographically.

Charlie highlights the rationale behind choosing Spokane as a market, citing the opportunity to select prime real estate and the potential of the greater market area, which boasts a population approaching one million. The project will include a dual-store concept featuring a 7.0 Ashley Store with an Ashley Outlet and an expansive Sleep Shop on the 3rd floor. In fact, the Spokane store will be the first multi-level, multi-floor store that Broad River will open. Manny and Charlie emphasize the importance of executing this venture in the "Broad River Way," ensuring a blend of cultural values and operational excellence. This expansion provides growth opportunities for current Memory Makers, with several already expressing interest in contributing to the success of the Spokane store.

This episode on YouTube: https://youtu.be/2Q_H3Mjltjk

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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