Stories from the River
Stories from the River Podcast explores the personal journeys of our very own Memory Makers. Whether it’s interviews or standalone narratives, Stories from the River will bring you closer to what it’s like to thrive together, wherever in the company you may be. We’ll share personal experiences from our stores, Distribution Centers, Call Centers, and corporate campuses, giving listeners a front row seat to what it's really like to be a Memory Maker furnishing life’s best memories every day.
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Celebrating the Promise and Joy of Christmas with Jimmy and Suzi Kallam
12/25/2025
Celebrating the Promise and Joy of Christmas with Jimmy and Suzi Kallam
Merry Christmas and welcome back to Stories from the River. We hope you are having a lovely day filled with love, joy, peace, family, and support. Today we wanted to bring you a special holiday episode. Manny Rodrigues, Broad River's President and COO, welcomes his in-laws, Jimmy Kallam and Suzi Kallam, for a heartfelt holiday conversation. Jimmy and Suzi are founders of Tandem Spirituality, a ministry which focuses on supporting pastors, Christian leaders, and anyone seeking connection and guidance. Jimmy shares the origins and purpose of his latest book, Struggling Well with Life, designed to support anyone in a time of crisis. Jimmy and Suzi discuss how to show up for others and how seeing people during this Christmas season can impact others' day profoundly. They share their favorite memories and traditions during Christmas as well as the promise that we have in Christ. We hope you all have a joyful and Merry Christmas holiday! Additional resources: Struggling Well with Life: Tandem Spirituality: This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Special Announcement: Broad River Expands into Portland, Maine, in 2026
12/23/2025
Special Announcement: Broad River Expands into Portland, Maine, in 2026
This episode on YouTube: Welcome back to Stories from the River. Today, Charlie Malouf and Manny Rodrigues make a very special announcement: Broad River Retail plans to open a new store in Portland, Maine. Internally announced to Memory Makers during a Companywide Town Hall on December 18th, Broad River is expanding into northern New England in 2026. Broad River is proud to bring an an Ashley Store & Outlet to South Portland in the Jetport Plaza shopping center. The 44,900 square feet store will feature a flagship Ashley 7.0 showroom, an Ashley Outlet, an expanded sleep shop, and introduce the all-new, exclusive Ashley Luxe collection to the market. The store is set to open in May of 2026, and on today's episode Charlie and Manny discuss the origin story behind their approach on studying the market, selecting the location, and how the area's growth, vibrancy, and demographics made it the ideal next expansion point for Broad River Retail. They discuss their plans for other stores in the Northeast, particularly in the state of Maine and across the border into Portsmouth, New Hampshire, as they'll look to deploy the hub-and-spoke model that has worked well for them in the Southeast. The current Broad River Memory Makers play a critical role in this exciting new step, especially as this announcment quickly follows the opening of a store in Spokane, WA, this past Saturday, December 20th, also an exciting move for Broad River, who's until now been based in and around the Carolinas and Georgia area of the country. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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2025 Holiday Town Hall: Growth, Store Remodels, Financial Performance
12/18/2025
2025 Holiday Town Hall: Growth, Store Remodels, Financial Performance
This episode on YouTube: Welcome back to Stories from the River. In this episode, Charlie Malouf (CEO) and Tyler Trill (Senior Communications Manager) share highlights from Broad River's Holly Jolly Town Hall held earlier this morning (Thursday, December 18th), an internal companywide event that isn’t publicly available. This was Broad River Retail's final town hall of the year, and it celebrated the major milestone of Broad River’s first successful year in its six-year plan to double in size by 2030. The company is expected to reach its annual revenue goal of $272M, setting the stage for record Pioneer Prosperity profit-sharing bonuses and continued reinvestment in the business. You’ll also hear recognition for our $2M Memory Maker for 2025, Mike Cohen, who will be featured on the podcast in a future episode later this month. Charlie and Tyler cover business updates including new store openings, upcoming locations, and store remodel plans for 2026, along with performance updates, people updates, community updates, and what’s driving performance. Additional updates include an increased 401(k) match, news on programs like The Lighthouse Fund, and a look ahead to next year’s first major event: the Memory Maker Awards Gala. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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New Broad River Store Set to Open in Spokane, WA - Behind the Scenes with Stacey McCormick
12/16/2025
New Broad River Store Set to Open in Spokane, WA - Behind the Scenes with Stacey McCormick
In today's episode, Head Coach and EVP of Retail Performance, Stacey McCormick, is on location in the Spokane, WA, store during its store opening and setup efforts. Stacey takes our audience behind the scenes while on location from Spokane, Washington. Later this month, in fact this coming Saturday, December 20th, Broad River will open a brand new store in a market over 2500 miles and three time zones away from its headquarters in Fort Mill, South Carolina. That's right, Spokane is finally happening. We started this year with our word of the year, Pioneer. We end the year with a pioneering accomplishment that is this new store in Spokane, WA. Today on Stories from the River, we hear directly from the Head Coach himself. Stacey McCormick, Broad River's EVP of Sales Performance is in Spokane, overseeing the final preparations. This episode provides a rare, behind-the-scenes look at a store that is about to open. McCormick answers some major questions on everyone's minds - why Spokane and why now? What is next in the West? And how will this store remain connected to the rest of Broad River Retail? Are you excited about this store opening? What do you want to learn about next? Let us know in the comments. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Operation Tis the Season: Spreading Holiday Magic to Memory Maker Families at Broad River Retail
12/11/2025
Operation Tis the Season: Spreading Holiday Magic to Memory Maker Families at Broad River Retail
The holiday season is in full stride at Broad River Retail. On this episode on Stories from the River, Heather Greenwood, Broad River's Director of People and Emelyne Henderson, Broad River's Senior Manager of Experience & Events give us a behind-the-scenes look at Operation Tis the Season, a cherished initiative at Broad River Retail. It's a Memory Makers Helping Memory Makers program, in which the community comes together to ensure all of the children have something special to open on Christmas Day. Emelyne heads the organization of the program and ensures that every element, from communication, organization, to shopping and putting the gifts into bags, goes flawlessly. This year, the event will serve 37 families and 97 children. In this episode, we learn the powerful history behind the event which developed after the 2020 pandemic to help Memory Makers who just needed a little extra support during the holidays. Over the last five years, it expanded to assist dozens of families, through an open application process and enthusiastic internal community giving. The gifts were chosen with the children’s interests in mind, and Emelyne will reveal some of this year’s themes. This event has become a highlight of the holiday season for the Memory Maker Experience team, and they hope it only grows and helps bring more joy on Christmas Day in the future. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Broad River Fast Tracks Easley Express and Other Exciting Updates
12/09/2025
Broad River Fast Tracks Easley Express and Other Exciting Updates
Welcome back to Stories from the River. December is here, so Charlie Malouf, Broad River's CEO and Stories from the River podcast host is back with a laundry list of updates. First, we are happy to announce the opening of a brand new store in Easley, South Carolina. A two-in-one, dual concept Ashley Store & Outlet. Even though new store openings are most definitely kind of a big deal around here, the Easley store seemed to have sprouted out of nowhere, and that's all thanks to our incredible team that works tirelessly behind the scenes. Charlie explains the process and acknowledges the team members involved to make this seemingly impossible task come to life. It may look effortless, but thanks to the effort of everyone involved, store number 34 is now live. It will be followed shortly by the iconic, new 3-story Ashley Store & Outlet in Spokane, WA, later this month, and then another new Ashley Store in Moscow, ID, in early 2026 Charlie then moves on to discussing the recently completed 95-Day Challenge and what that means for Broad River's growth. Even though the challenge wasn't technically met all the way, Broad River is still on its way to complete its annual financial goal of reaching $272 million in revenue. This is part of a larger, 6-year goal of growing 12% YoY and reaching a doubling in 2030. Even though the 95-Day Challenge wasn't fully met, there are some teams that have done an exceptional job, and Charlie takes this opportunity to acknowledge them on the show. Their outstanding performance is what really shines through year over year. Stay with us as we complete the year with more exciting updates, holiday events, and maybe some remote footage from Spokane, WA, so we can see how that massive store opening is really going. This episode on YouTube: Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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The Secrets of AFI Boot Camp - How to Teach Product Knowledge with Love and Passion
12/04/2025
The Secrets of AFI Boot Camp - How to Teach Product Knowledge with Love and Passion
Welcome back to Stories from the River. Today we continue our journey behind the scenes of the Ashley’s ‘Right to Win' Product Knowledge Boot Camp that was held at the Pineville Flagship Store this October. This time, Heather Greenwood, Broad River's Director of People sits across from Kaylee Kirchner, Ashley's AFI trainer. To start, Kirchner's love and dedication to her craft shine through the episode as she enthusiastically describes what she most enjoys about these trainings (spoiler alert: it's everything!). In all seriousness, Kirchner reveals the origin of the boot camp program, how it came to be, and why it's called "boot camp", its evolution through the years, and her personal experience with it. She also highlights the passion and drive she found inside Broad River Retail during both 2025 boot camp trainings. She celebrates the unique culture she notices every time she's here and reflects on how Memory Makers experience the training - with a desire to learn, improve, and elevate their product knowledge beyond expectations. Greenwood and Kirchner truly connect to one another this episode, exchanging success stories from the bootcamp, and light bulb moments of increased confidence amongst the Memory Makers, and the consistent emphasis on improving personal growth and knowledge about Ashley Furniture's competitive advantage. Enjoy this incredibly delightful episode, and if you're ever interested on becoming a Memory Maker, listen in to some behind the scenes advice from an absolute professional in the industry. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Elevating Your Game: Behind the Scenes at the AFI Boot Camp at Broad River Retail!
12/02/2025
Elevating Your Game: Behind the Scenes at the AFI Boot Camp at Broad River Retail!
Welcome back to Stories from the River. In this episode, our guest host and Broad River's Director of People, Heather Greenwood welcomes Kelly Villastrigo, a Million Dollar Memory Maker and Home Furnishings Expert, for a behind-the-scenes look at the AFI Boot Camp training at Broad River Retail’s Pineville flagship store. Villastrigo shares his journey at Broad River, celebrating nearly two years with the company, and highlights what makes Ashley Furniture stand out—particularly the “mom and pop feel” paired with big company resources. They discuss the lessons learned during the boot camp, and Villastrigo shares exactly which insights he plans to benefit most from the most. They discuss how ongoing training builds confidence, product knowledge, and ultimately translates to improved guest experiences and sales. This episode builds on the Ashley's 'Right to Win' Product Knowledge Boot Camp series we did earlier this year and proves that consistent learning is not just something we talk about, but a daily commitment at Broad River Retail. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Inside Ashley 7.0: Showroom Transformation and Design Insights with Sandy Ruhlin
11/27/2025
Inside Ashley 7.0: Showroom Transformation and Design Insights with Sandy Ruhlin
Happy Thanksgiving, everyone, and welcome back to Stories from the River. As we conclude the Grand Reopening Celebration Series from last month's Mooresville, North Carolina, Ashley Store, we turn to Manny Rodrigues and his guest for the day, Sandy Ruhlin, Broad River's Home Furnishings Expert and Million Dollar Memory Maker. Ruhlin was around to remember how the store looked years before the remodel, and even though the team at The Lake never stopped winning, she welcomes this new Ashley 7.0 redesign with excitement and joy. The conversation focuses on the impact these new changes have on the showroom's appearance, both agreeing that the improved lighting and polished concrete floor make a huge difference in how the showroom feels and how it's received by the guests. Ruhlin shares her journey from working in commercial design and architecture in the Chicago area to moving to the Carolinas and finding herself at Broad River. The eye for beauty and design never left her, and she loves helping guests furnish their life's best memories. The two touch on the new sleep gallery, which streamlines the mattress selection process and showcases the diverse offerings for every guest. As you already know, every mattress sold leads to a Beds for Kids donation, which works on ensuring all children have a bed to sleep on. The team at The Lake prides itself on the new mattress gallery and all the good it will be able to achieve with it. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Celebrating 11 Years of Grit and Community with Home Furnishings Expert Dan Pieszchala
11/25/2025
Celebrating 11 Years of Grit and Community with Home Furnishings Expert Dan Pieszchala
Welcome back to Stories from the River. Today, guest host Manny Rodrigues, Broad River's President and COO, sits across from Dan Pieszchala, an 11-year Million Dollar Memory Maker and Home Furnishings Expert at Broad River Retail. In this continuation of the Grand Reopening Celebration series, Manny and Dan reminisce on their connected history together at Broad River Retail that began 11 years ago, and they discuss the Mooresville Store's history and its journey to the new Ashley 7.0 design. The conversation digs into Dan Pieszchala's inspiring path as a Memory Maker, highlighting his unwavering grit, passion, and the personal commitments that have shaped his 11-year career with the company. Pieszchala shares personal stories of overcoming life's difficulties, while continuing to thrive as a Million Dollar Memory Maker at Broad River. Pieszchala shares his history, his previous position prior to getting into retail, and discusses his family at The Lake. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Changing the Question You Ask Yourself: Career Advice with Ewa Szmigiel
11/20/2025
Changing the Question You Ask Yourself: Career Advice with Ewa Szmigiel
Welcome back to Stories from the River! Today we continue the Lake Norman Grand Reopening Celebration series, focusing on the newest transformation to Ashley 7.0 in Mooresville, North Carolina. Charlie Malouf, Broad River's CEO and show host, sits down with a Home Furnishings Expert and Million Dollar Memory Maker, Ewa Szmigiel. Szmigiel shares her journey from Poland to North Carolina, describing the challenges she faced transitioning to life in the United States and how she discovered her passion for working with people in the furniture industry. She talks about her progression through various retail roles, ultimately finding her place as a Memory Maker at Broad River Retail. Joy and fulfillment are important parts of one's working life, Szmigiel describes, and she takes pride in being able to build lasting relationships with guests and her team. Listening to this conversation, you really get a sense of the special atomsphere at the Mooresville location, Szmigiel is particularly fond of her team dynamics and store leader GM Nathan Jeter. (Listen to Jeter's episode from the Mooresville remodel here: https://youtu.be/Nl607F39JFQ. She continues to discuss the positive impact of the store renovation, focusing on the new sleep gallery and the general updated look of the showrooms. Stay tuned next week as Broad River's President and COO Manny Rodrigues sits across from two other long-time Mooresville Memory Makers and Home Furnishings Experts as they recount their experience with the latest Broad River store remodel. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Behind the Remodel: Nathan Jeter on Mooresville's Makeover & Operation 120
11/18/2025
Behind the Remodel: Nathan Jeter on Mooresville's Makeover & Operation 120
Welcome back to Stories from the River! We are continuing our recap series from the Grand Reopening Celebration of our latest Ashley Store 7.0 transformation in Mooresville, North Carolina. In today's episode, CEO Charlie Malouf sits down with Mooresville General Manager Nathan Jeter to discuss the remodel experience and results from the reimagined Lake Norman store, The Lake. The Mooresville Ashley store has been around for over 17 years, and its success was never questionned. Nathan Jeter and his winning team have stood out in the Company. However, this fall, the team at The Lake welcomed a long-awaited remodel of their beloved store to the Ashley 7.0 model. Expanding the Sleep Shop to twice its size and reinventing the showroom with the fresh 7.0 design will only help this team reach new heights in the coming season. In today's interview conducted in the showroom following the ribbon cutting held last month on October 7th, we get an insight into what Nathan and his team think about the brand new remodel. The conversation explores the journey leading up to the ribbon cutting, and they reminisce about the seventeen years since the store first opened, its journey to where it is now and the various wonderful Memory Makers who got it to this moment. Jeter particularly reflects on the instrumental impact that Renee Bradley has had on the store and how helpful Tim Sayles was during the construction process. In a surprising move, the Mooresville store managed to win Store of the Month, the presigious Yoda award, twice amidst the construction. Jeter credits this to his team of Memory Makers. He remarks that the team's resilient mindest, strategic planning, and the support of both long-term Memory Makers as well as some newcomers help make the Mooresville store the award-winning location. Stayed tuned for other conversations from this event as the stories will highlight Mooresville Memory Makers and their strength, resilience and ability to thrive during chaos. Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Relive the Mooresville Grand Re-Opening: Speeches & Ribbon Cutting
11/13/2025
Relive the Mooresville Grand Re-Opening: Speeches & Ribbon Cutting
On October 7, the Mooresville store (also known as The Lake) reopened its brand new doors, with a bang and a ribbon cutting! On today's episode of Stories from the River, we bring you the energy and atmosphere from right before the ribbon-cutting ceremony. Broad River leaders attended and spoke at the event, honoring the current and past leadership of the store. Today, we are joined by Tony Barr, Corporate Chaplain of America, who leads us into the event with prayer and gratitude. Charlie Malouf, Broad River's CEO, takes the stage next, reminiscing on the store's history, acknowledging the ongoing dedication and resilience of the Memory Makers, past and present, to make this store what it is today. Next is Manny Rodrigues, Broad River's President and COO, who shares the stage with Dan Pieszchala, a long-time Million Dollar Memory Maker and Home Furnishings Expert whose dedication to the team is palpable. (Stay tuned for a full interview with Dan, coming later this month to the channel.) We hear from Tim Sayles, Broad River's Director of Facilities and Construction, and Lynn Knowles, Director of Merchandising and Visual Impact, and the two share their stories of how the store really came together. Coach Stacey McCormick, EVP of Retail Performance, takes the stage next and thanks the hardworking team, both past and present, for creating in The Lake an extraordinary store. He highlights the sheer determination of the Memory Makers in Mooresville, winning the prestigious Store of the Month Yoda award, not once, but twice, during the construction process. We also hear from Chris Berrier, Area Manager and the multi unit leader for this store, who takes a moment to thank Renee Bradley for her past leadership in the store, and tells a story of hitting a very important milestone back in the day. Nathan Jeter, the General Manager at The Lake, takes the stage next and expresses all of the gratitude towards the leadership team and his own Memory Makers. Nathan has been looking forward to this renovation for years, and now that it's finally happened, he's ready to accelerate his success at the store. Hear from Nathan next week, during a full interview, here on Stories from the River. Kim Harkness ends the episode with community impact. Broad River's partnership with Beds for Kids is super important, and on this opening day, an additional donation to Beds for Kids was made. Enjoy this episode, as well as the next four interviews from the Grand Reopening of the Mooresville location. Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Broad River's Sleep Summit: Sales Success and Personal Growth
11/11/2025
Broad River's Sleep Summit: Sales Success and Personal Growth
In this episode of Stories from the River, we revisit the semi-annual Fall Sleep Summit, an event Broad River holds at the Charlotte Motor Speedway to help Home Furnishings Consultants level up their sleep sales game. Today you will hear from six Memory Makers as they recap their experience at the 2025 Sleep Summit. Christian Sonander and Domaniek Greene from the Boulevard Believe Jose Gonzalez from the Albemarle Aces Ken Wilcox from the Special Forces Kensley Phillips from the Flagship Enterprise Nasir Park from the Raleighwood Legends They discuss why this event is important to them, what their favorite thing they've learned is, and how they plan to apply this new knowledge to future success. Learn about the nuance of selling sleep, why sleep is important, and the transformative impact Memory Makers can have on guests’ lives. They recount memorable experiences and past success stories that have left a permanent effect on them. Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Lessons from Bamboo: Charlie Malouf Shares Broad River's Enduring Philosophy
11/06/2025
Lessons from Bamboo: Charlie Malouf Shares Broad River's Enduring Philosophy
In today's episode of Stories from The River, Josh Hatchell, Broad River's Senior Retail Experience Manager, continues his conversation with Charlie Malouf, Broad River's CEO, in part two of Retail Operations "Get To Know You" session held on September 18th at Broad River's Fort Mill, South Carolina, campus. This conversation dives into Charlie's personal leadership approach, the future of Broad River, and the strategies he uses to stay connected with the Memory Makers across the stores. As Broad River is about to take root in a completely new part of the country, the audience members exhibit curiosity about continued growth and expansions they expect in the future. With humor and thoughful reflection, Charlie shares his vision for Broad River's next chapter, while at the same time sharing his vision and growth philosophy for the company, summed up in one word: bamboo. The realization is swift and effective, like Broad River, bamboo is resilient, adaptable, and grows quietly underground until it's ready to sprout and reach new heights. This is Broad River's strategy for the next chapter. Listen carefully for a behind the scenes insight into plans for innovation, motivational advice, and building your own leadership presence in the world. Books: Shoe Dog by Phil Knight - Soundtracks by Jon Acuff - All It Takes is a Goal by Jon Acuff - .amazon.com/All-Takes-Goal-Massive-Potential/dp/B0C5B4NH32 Listen to Part One of this Conversation: Getting to Know Charlie Malouf: Early Jobs, Failures, & Laying Foundation for Broad River's Culture - This video on Youtube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Getting to Know Charlie Malouf: Early Jobs, Failures, & Laying Foundation for Broad River's Culture
11/04/2025
Getting to Know Charlie Malouf: Early Jobs, Failures, & Laying Foundation for Broad River's Culture
In today's episode of Stories from the River, the host becomes the guest. That's right, Broad River's CEO and Stories from the River's host becomes the main conversation topic, as Josh Hatchell, Broad River's Senior Retail Experience Manager, along with a room full of Retail Opertions Memory Makers, ask meaningful and insightful questions into Charlie's past, present, and Broad River's future. This episode was recorded on September 18, 2025, from Broad River's Fort Mill, South Carolina, campus, during a session with Retail Ops called "Get To Know You" with a leader from Broad River Retail. For this session, the Retail Ops Leaders asked Charlie if he would be interviewed for this Q&A session. During this part one of a two-part series, we see Charlie candidly reflect on his personal and professional journey, sharing stories from his earliest jobs, the lessons learned along the way, and his philosophy about company culture. If you've been a long term listener, you'll already know Broad River prides itself on the culture they've built, and in this episode, you get a glimpse into its early creation. Charlie emphasizes how Broad River's culture is rooted in recognizing unique contributions of Memory Makers, building identities, and helping furnish life's best memories. He discusses his inspirations, touching on books, podcasts, and personal interests, and provides insights into the company's growth strategy and vision for the future. Enjoy this honest and open conversation between Charlie and the entire Retail Ops team and come back for part 2! Books: Everybody Matters by Bob Chapman and Raj Sisodia - A Million Little Miracles by Mark Batterson - Win the Day by Mark Batterson - Do It For a Day by Mark Batterson - Podcasts: Truly Human Leadership Podcast Acquired The Knowledge Project No Mercy, No Malice (by Scott Galloway) A Little Bit of Optimism (by Simon Sinek) This video on Youtube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Meet the Pioneers: Broad River's Key Retail Presentations During the Purpose 8:28 Experience
10/30/2025
Meet the Pioneers: Broad River's Key Retail Presentations During the Purpose 8:28 Experience
Welcome to the 4th and final episode from our "Pioneering the Path - a Purpose 8:28 Experience" series. In this episode of Stories from the River, we bring you a special, behind-the-scenes look into what the "Pioneering the Path - a Purpose 8:28 Experience" really felt and looked like for our retail leaders. These key excerpts from the day's sessions give a rare insight into an even deeper level of this immersive retail leadership development day and into Broad River's culture. Tune in today to hear Bradley Sullivan's discuss how to enroll your team, get their full support and share in the common vision with Vision, Purpose, and Ownership (VPO). Will Luke will share four key time management tips to keep your team running like clockwork. Steve Ramjit's M.A.G.N.E.T. strategy will help you understand how to attract the very best people, and Gabby Cobos will give insight into how to coach them, consistently. Finally, Chris Wright will weigh in with some trade secrets, a secret sauce to success in a showroom. Each of our presenters gave their talk three times, to various audiences of small groups of their peers, and they also played a role as active audience members for each other's presentations. (See if you can recognize their jereseys!) This episode truly highlights the spirit of our Memory Makers. With an "Iron sharpens iron" mindset, they strive to learn from and to teach one another, reinforcing that true leadership is about empowering everyone to own the vision and actively shape both their own and Broad River's legacy. Watch this episode on youtube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Culture You Can Feel: Inside the Purpose 8:28 Experience
10/28/2025
Culture You Can Feel: Inside the Purpose 8:28 Experience
In this episode of Stories from the River, we sit down with three inspiring Broad River Retail General Managers at the end of an impactful day from the Fort Mill, SC, campus where Broad River held its "Pioneering the Path - a Purpose 8:28 Experience" full learning and development day for all of its retail leaders on August 28, 2025. We sit down with Sonya De La Cruz of Hickory; Brett Cary of Asheville; and Seth Logue of Gastonia to explore what makes the company’s culture so unique and impactful. Through their personal stories and leadership experiences, they reveal how Broad River’s servant-minded leadership approach and people-first values have shaped their careers and their teams. The conversation highlights the power of choosing positivity and leading with purpose, while also emphasizing how vision, planning, and intentional action help drive success. Each retail leader shares how Broad River’s senior leadership sets the tone by genuinely investing in every Memory Maker, knowing them by name, supporting their growth, and practicing the culture rather than simply talking about it. Their insights reinforce that success at Broad River is not solely measured by numbers or KPIs, but by elevating people, fostering belief, and building meaningful relationships. This episode is a reminder that the culture at Broad River Retail is alive in daily actions, not slogans on a wall. It paints a vivid picture of a company that dreams boldly, plans thoughtfully, moves with purpose, and grows together as one team. For anyone who values personal development, servant leadership, and the joy of helping others win, this is an inspiring conversation you won’t want to miss. Watch the video on YouTube: Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Empowerment, Ownership, and Collaboration: Kristen Hadeed’s Framework for Modern Leaders
10/23/2025
Empowerment, Ownership, and Collaboration: Kristen Hadeed’s Framework for Modern Leaders
Welcome to part two of our conversation with Kristen Hadeed on Stories from the River. Host Charlie Malouf continues his conversation with Kristen Hadeed, author of Permission to Screw Up, diving into resilience, ownership, and courageous leadership. Kristen shares why it’s okay to have a short “pity party” after setbacks—but emphasizes the importance of moving forward and learning from mistakes. She introduces practical tools like the “resilience resume,” where human-centered leaders reflect on lessons learned from their own screw-ups in weekly meetings, creating a safe space for experimentation, growth, and risk-taking. The conversation explores how leaders can foster ownership and identity capital while helping team members find their “sweet spot” at work. Kristen highlights the value of embracing both rock star (deep specialist) and superstar (fast-growth, versatile) mindsets as careers evolve. She also explains the “1:3:1” method for collaborative problem-solving, where individuals present a challenge, three potential solutions, and their preferred option—boosting both idea quality and personal accountability. Kristen underscores the power of courageous conversations and shares her 24-hour rule for addressing tough issues, all designed to build trust, authenticity, and stronger teams. She closes with an invitation to her Human Leadership Program, a pay-what-you-can initiative that helps leaders grow through intentionality, self-compassion, and creating lasting impact. Additional Resources: Kristen's Leadership Development Company Website - The Human Leadership Program by Kristen Hadeed - Permission to Screw Up by Kristen Hadeed - Chief Joy Officer: How Great Leaders Elevate Human Energy and Eliminate Fear by Richard Sheridan - The Defining Decade by Meg Jay - Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott - What Got You Here Won’t Get You There by Marshall Goldsmith - Everybody Matters by Bob Chapman & Raj Sisodia - Watch the video on YouTube: Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Reflecting on Pioneering the Path Opening Keynote w/ Kristen Hadeed, pt 1
10/21/2025
Reflecting on Pioneering the Path Opening Keynote w/ Kristen Hadeed, pt 1
In this episode of Stories from the River, host and CEO Charlie Malouf welcomes keynote speaker and author Kristen Hadeed, fresh off her impactful talk at Broad River Retail’s “Pioneering the Path - a Purpose 8:28 Experience” leadership event. Kristen opens up about her unexpected journey—accidentally launching the cleaning company Student Maid at just 19, navigating major failures, and discovering her passion for human-centered leadership. What began as a student side-hustle quickly became a laboratory for learning, where she uncovered how trust, communication, and belief in people can transform a culture. Kristen reveals the pivotal conversation with her friend and colleague Monique that ultimately shifted her company’s purpose, evolving from her cleaning company Student Maid to a leadership development organization. Her story sets the stage for a larger message: leadership isn’t about perfection—it’s about courage, connection, and owning our impact. Charlie and Kristen also discuss how she prepares her keynotes, customizing every presentation to the culture and needs of her audience rather than delivering a pre-packaged speech. Together, they unpack themes from her session, including the power of a “resilience résumé,” confronting imposter syndrome, and recognizing fear as a signal that something truly meaningful is on the line. Kristen’s vulnerability, humor, and practical wisdom invite Memory Makers to lead with heart, take ownership, and collaborate boldly with courageous conversations. From her first interactions with Broad River, Kristen says she immediately felt the authenticity and electricity of the culture. Part 1 captures that energy—an inspiring conversation about growth, intentional leadership, and the courage to build environments where people can thrive. Come back for part two of this conversation on Thursday! Additional Resources: Kristen's Leadership Development Company Website - Permission to Screw Up by Kristen Hadeed - The Human Leadership Program by Kristen Hadeed - Kristen's Original 2012 TED Talk with over 3.3M Views: How to Retire by 20 - Kristen Hadeed and Millennials on the Truly Human Leadership podcast: Kristen Hadeed and Millennials on the Truly Human Leadership on Apple Podcasts: The War of Art by Steven Pressfield - The Imposter Phenomenon by Dr. Pauline Rose Clance - Silence the Imposter by Gary Frey - Combining Ministry and Football: The Unique Path of Pittsburgh Steelers Chaplain Kent Chevalier - Arthur Brooks - The Power of Teaching, The Arrival Fallacy, The Mad Scientist Profile, Lifting Heavy Weights, & The Two Best Practices To Be Happy - Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Behind the Scenes: Columbia's Remodel & Transformation w/ Visual MVP Emily Boyle
10/16/2025
Behind the Scenes: Columbia's Remodel & Transformation w/ Visual MVP Emily Boyle
Welcome back to Stories from the River! Host and CEO Charlie Malouf is on location in Columbia, South Carolina, celebrating the Grand Reopening and ribbon-cutting of the Columbia, SC Ashley Store on Harbison Blvd. Charlie sits down with Emily Boyle, Senior Visual Impact Manager, who oversees the visual presentation for three stores in the Midlands area. Emily reflects on her nearly four-year journey with Broad River Retail, sharing her excitement for collaborating with a dedicated group of Memory Makers during a major store remodel—the first of its scale for her. She details the extensive planning and teamwork that went into successfully managing the construction, highlighting the importance of constant communication among various departments, contractors, and retail leadership to keep the project running smoothly, despite the inevitable disruptions. Emily takes great pride in the store’s transformation, noting its elevated status as one of the highest-rated locations for visual impact, thanks to the relentless effort of all the Memory Makers involved. She discusses the satisfaction of receiving both positive customer feedback and impressive results in sales numbers, attributing the success to the collaborative spirit within Broad River Retail. Emily also shares her personal inspiration from brands like Restoration Hardware and Ballard Designs and talks about her educational background in interior decorating. The episode closes with excitement about upcoming initiatives, such as the Ashley Luxe program, and Emily’s unwavering commitment to continuous improvement, culture, and bringing creative energy to the Columbia store—a true flagship for Broad River Retail.Watch the other three episodes in this series: Bloodline's Rebirth: Troy Walker on Transforming Columbia and Leading with Purpose - Inside Columbia’s Store Remodel: Teamwork, Transformation, and Retail Innovation - Don't Give Up Before the Miracle Happens: The Power of Connection w/ the Bloodline's Lance Cline - Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Don't Give Up Before the Miracle Happens: The Power of Connection w/ the Bloodline's Lance Cline
10/14/2025
Don't Give Up Before the Miracle Happens: The Power of Connection w/ the Bloodline's Lance Cline
In this episode of Stories from the River, host and CEO, Charlie Malouf, continues the interviews from the Grand Reopening of the Columbia Bloodline store, which has undergone a major transformation into a stunning 7.0 Ashley prototype. Today, we hear from Lance Cline, Home Furnishings Expert, a committed Memory Maker with four years of service and success at Broad River Retail. Lance shares his excitement about the store’s new look—especially the expanded Sleep Gallery—and reflects on how his personal journey and focus on serving others has shaped both his life and success at work. He discusses shifting from a “top performer” mentality to one of service and connection, explaining that helping others is key to keeping what he’s gained, not only materially but mentally and spiritually. The conversation delves deeper into Lance’s story, from overcoming addiction to celebrating seven years of sobriety and dedicating himself to supporting his community, especially those struggling with alcohol and drug addiction. He emphasizes the importance of connection—the core of his philosophy—and credits other Memory Makers for the store’s success, highlighting that retail truly is a team sport. Lance’s leadership and passion were recognized through the “Power of Connection” award at the January 2025 Annual Awards Gala, but he insists he prefers to work behind the scenes, driving big dreams for the store and his colleagues. The episode closes with Lance encouraging all Memory Makers facing challenges to “not give up before the miracle happens” and to focus on having fun, selling furniture, and helping others. Watch the other episodes in this series: Bloodline's Rebirth: Troy Walker on Transforming Columbia and Leading with Purpose - Inside Columbia’s Store Remodel: Teamwork, Transformation, and Retail Innovation - Watch this episode on YouTube: Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Inside Columbia’s Store Remodel: Teamwork, Transformation, and Retail Innovation
10/09/2025
Inside Columbia’s Store Remodel: Teamwork, Transformation, and Retail Innovation
In this special Stories from the River episode, host Charlie Malouf sits down with Cameron Piersanti, Senior Manager in Merchandising, following the Grand Reopening and Ribbon Cutting Ceremony of Broad River Retail’s Columbia, South Carolina, location. Cameron shares insights on the extensive remodel process, highlighting teamwork, strategic planning, and the challenges of transforming the store while staying open for business. They discuss the evolution from a dated layout—including a fountain and kids’ area—to a contemporary Ashley 7.0 format, with a dramatically expanded sleep shop and a “two-in-one” concept that blends outlet and showroom offerings. Cameron details the logistics behind successful remodels, the importance of optimizing space, and the rising popularity of key product lines and programs. The episode wraps up with reflections on the camaraderie and motivation these grand reopenings inspire, showcasing Broad River’s commitment to excellence and adaptability in retail. Watch this episode on YouTube: Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn: .
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Bloodline's Rebirth: Troy Walker on Transforming Columbia and Leading with Purpose
10/07/2025
Bloodline's Rebirth: Troy Walker on Transforming Columbia and Leading with Purpose
In this episode of Stories from the River, host and CEO Charlie Malouf sits down with Troy Walker, the General Manager of the newly renovated Columbia Bloodline location for Broad River Retail. The conversation marks the Grand Reopening of this legacy store, which had been in operation in its original form for nearly two decades. Troy reflects on the transformation of the store, sharing details about its outdated appearance prior to the remodel—complete with old carpet, playground equipment, and a dated fountain. The episode dives deep into Troy’s journey, from joining Broad River as a co-GM in Augusta to being convinced, somewhat reluctantly, to accept the challenge of leading the Columbia store. He describes the atmosphere he inherited: a slow, low-energy environment jokingly referring to it as a “funeral home.” Together, with his fellow Memory Makers, especially Sales Manager Lance Cline, they began to reshape the culture, foster a strong sense of family, and ultimately form what they proudly call the “Bloodline.” The remodel marked a pivotal new chapter, bringing modern design and fresh energy into the space. Troy discusses how the changes, such as the new sleep gallery and polished floors, have greatly improved both the guest and Memory Maker experience. The process was challenging, with months of dust, noise, and mental strain, but ultimately resulted in a beautiful, revitalized showroom. Throughout the episode, Troy emphasizes the importance of culture, camaraderie, and shared success—highlighting how Memory Makers compete but also support one another so everyone can thrive. With big dreams ahead, including aspirations to become the store of the year, Troy and his Bloodline Memory Makers are focused on driving performance, providing meaningful experiences, and becoming a flagship for both Broad River and the wider community. Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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The Power of People: Broad River’s Secret Sauce and the Home Furnishings Experts Program
10/02/2025
The Power of People: Broad River’s Secret Sauce and the Home Furnishings Experts Program
In this fourth and final episode of the Stories from the River series on Broad River Retail’s 4th Annual Home Furnishings Expert Soirée, host and CEO Charlie Malouf and EVP of Retail Performance Stacey McCormick reflect on the significance of this special celebration honoring Broad River’s Memory Makers. The soirée is a cherished tradition that recognizes and celebrates Home Furnishings Experts—spotlighting the dedication, discipline, and humility it takes to achieve this distinguished status. Charlie highlights how these top Memory Makers not only excel at their craft but also mentor and uplift others, embodying the company’s values and fueling its continued growth. Gratitude also extends to valued partners like Synchrony, whose support helps make these accomplishments and celebrations possible. Stacey brings heartfelt appreciation, recognizing not only the experts but also the supporting teams and loved ones who stand beside them. He emphasizes the importance of relationships, trust, and genuine care within Broad River, celebrating both first-time experts and those who have earned this honor multiple times. With deep respect and admiration, he applauds their passion, resilience, and impact. This episode captures the closing moments of the soirée series, honoring the Memory Makers who drive Broad River’s success and make life’s best memories possible for their guests. Watch the previous three episodes from this series: Fresh Takes From the 4th Annual Home Furnishings Expert Soirée - Retail Experts: Generating Performance, Rewarding Excellence, and Driving Culture - A Toast to Dedication, Teamwork, and Home Furnishings Experts -
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A Toast to Dedication, Teamwork, and Home Furnishings Experts
09/30/2025
A Toast to Dedication, Teamwork, and Home Furnishings Experts
In this third episode from Broad River Retail’s 4th Annual Home Furnishings Expert Soirée, host and CEO Charlie Malouf shares a special recap of the evening’s inspiring speeches. The soirée featured remarks from Heather Greenwood, Director of People; and in this episode, listeners will hear highlights from Manny Rodrigues, President & COO, and Amy Kneeland, GM & SVP at Synchrony. Together, they celebrated and honored Broad River’s exceptional Memory Makers. The event underscored the values of hard work, consistency, and pioneering spirit. Manny emphasized that true expertise is earned through disciplined habits, persistent effort, and a commitment to leading the industry forward. Amy echoed the theme of partnership, applauding the Memory Makers for their dedication and passion, which continue to set a high standard across the home furnishings space. This episode captures the gratitude, recognition, and celebratory energy of the soirée—raising a well-deserved toast to every Memory Maker for their remarkable achievements and lasting contributions. Watch parts one and two: Fresh Takes From the 4th Annual Home Furnishings Expert Soirée - Retail Experts: Generating Performance, Rewarding Excellence, and Driving Culture - Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Retail Experts: Generating Performance, Rewarding Excellence, and Driving Culture
09/25/2025
Retail Experts: Generating Performance, Rewarding Excellence, and Driving Culture
In the second episode featuring Broad River Retail's 4th Annual Home Furnishings Expert Soirée, host and CEO Charlie Malouf, President and COO Manny Rodrigues, and EVP of Retail Performance Stacy McCormick celebrate the exceptional achievements of Broad River Retail's elite Retail Performance Memory Makers. They delve into what makes the Home Furnishings Expert program so unique and challenging, emphasizing that achieving expert status requires much more than being a Million Dollar Writer — Experts must excel across multiple areas, consistently demonstrate outstanding habits, and set an industry standard for excellence. The group reflects on the journey to Expert status, revealing that only one in three Million Dollar Writers earn the Expert designation due to the program's rigorous standards and holistic approach to measuring success. The trio share insights about the culture at Broad River Retail, where recognition, career pathing, and genuine appreciation are cornerstones. The leaders describe the soirée itself, a glamorous night at STK Steakhouse, as a symbol of the company’s gratitude where the Experts and their plus ones are joined by the leaders of the Company as well as premier partners who do business with Broad River Retail. They discuss how the distinctive Experts program offers elite perks such as designated parking, elevated compensation, elevated PTO, greater autonomy, and meaningful recognition. Throughout this episode, they highlight how fostering a positive and growth-oriented environment inspires Memory Makers to aim higher and creates a sense of belonging, pride, and motivation to continue setting new benchmarks. The soirée is not just a reward, but also an opportunity for these Experts and their loved ones to experience firsthand the deep respect and gratitude the company holds for their dedication and achievement of mastery in their profession. Watch the first episode in this series: Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Fresh Takes From the 4th Annual Home Furnishings Expert Soirée
09/23/2025
Fresh Takes From the 4th Annual Home Furnishings Expert Soirée
In this episode of Stories from the River, host and CEO Charlie Malouf launches a new series featuring Broad River Retail's 4th Annual Home Furnishings Expert Soirée by spotlighting three standout Experts: Kent Williams from The Mariners in Wilmington, North Carolina, and Ebony Harrison and Mike Cohen from the Cary Crushers. These three Experts share their journeys to achieving the prestigious Home Furnishings Expert (HFE) status—discussing the perks that come with it, including elevated PTO, priority parking, financial rewards, greater autonomy in their business, and recognition and distinction. More importantly, they open up about what fuels their drive: daily dedication, personal pride, and a commitment to growth while creating meaningful memories for guests. The conversation also explores the most rewarding parts of their work at Broad River Retail. From helping relocating families find comfort to fostering connections through community outreach, each Memory Maker reflects on moments that left a lasting impact. Filled with gratitude, this episode highlights the recognition, camaraderie, and family-like culture that make Broad River Retail such a unique place to grow. Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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From Comfort Zone to Courage: Bradley Rapier's Engaging Groove Theory @ GLS 25
09/18/2025
From Comfort Zone to Courage: Bradley Rapier's Engaging Groove Theory @ GLS 25
It’s the 9th and final episode in the 2025 Global Leadership Summit Recap Series on Stories from the River! This week, Katrina Batchelor, Associate Manager of Retail Operations for the South and West Regions, and Meagan Guzman, Associate Director of People Operations, reflect on Bradley Rapier’s dynamic session at the Summit. Bradley Rapier—renowned choreographer, Emmy winner, and founder of the Groovaloos—brought incredible energy and inspiration through his “Groove Theory” and the concept of stepping into the circle. This powerful metaphor challenges leaders to embrace courage, vulnerability, and the boldness to use their voices. Katrina and Meagan share how Bradley’s message personally resonated with them, sparking insights about stepping out of comfort zones, embracing mistakes as part of growth, and encouraging bravery within the Broad River Retail community. The conversation highlights: - Why courage and vulnerability are essential for leadership growth - How creating a supportive environment empowers Memory Makers to collaborate and share ideas - The importance of “mining for the gold” within each individual - Practical ways to overcome self-doubt and lead authentically This episode is a reminder that leadership is a continual journey—one where every Memory Maker has the opportunity to step into the circle, grow in confidence, and inspire others to do the same. Additional Resources: Bradley Rapier - Connect with Bradley Rapier - Bradley Rapier on Instagram - The Groovaloos - The Groovaloos on Instagram - Watch the other episodes in the GLS 25 Recap series: Consistency Over Charisma: Takeaways from Craig Groeschel's Opening Keynote at the 2025 Global Leadership Summit - Unlocking Potential and Conquering Goals: Takeaways from Jon Acuff's Closing Keynote at the Global Leadership Summit - Live Life Like a Diversified Portfolio & More Insights from Thasunda Brown Duckett @ GLS25 - Less Really Is More: Takeaways from Juliet Funt’s Tactics to Cut Clutter at GLS25 - Leadership Lessons from Nick Saban: Process, Discipline, and Transformation at the Global Leadership Summit - How Regenerative Performance Can Transform Work: Insights from Dr. James Hewitt’s GLS Talk - How to Leave a Legacy that Matters: Reflections from John Maxwell's GLS Talk - Fighting Drift and Finding Purpose: Reflections on Christine Caine's Powerful Message at GLS 25 - Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Fighting Drift and Finding Purpose: Reflections on Christine Caine's Powerful Message at GLS 25
09/16/2025
Fighting Drift and Finding Purpose: Reflections on Christine Caine's Powerful Message at GLS 25
Welcome to the eighth episode of the 2025 Global Leadership Summit Recap Series on Stories from the River! This week, CEO Charlie Malouf is joined by Carl Hillesland, Director of Retail Performance at Broad River Retail, to reflect on Christine Caine’s powerful session at the Summit. Christine Caine—author, speaker, and founder of the A21 anti-human trafficking campaign—shared her personal journey of discovering her life’s purpose and the critical turning point that led her to confront the realities of human trafficking. In her talk, she warned leaders about the danger of drift—the subtle but steady loss of vision and purpose that happens when we simply do nothing. Charlie and Carl explore how Christine’s stories, like discovering she was adopted and later encountering the vast scope of human trafficking, illustrate the need to stay anchored to a clear why. They unpack her vivid analogy of two beach umbrellas representing boundaries that prevent us from drifting and discuss how Memory Makers can apply these ideas in their own work and lives. The conversation highlights: - How to recognize and combat “drift” in leadership and life - The importance of boundaries, vision, and purpose to stay aligned - Practical ways Memory Makers are already using Christine’s message to realign with their mission - Why leaders must intentionally Re-Anchor, Rebuild, and Reignite their passion to avoid languishing or losing focus This episode is a call to action for Memory Makers to be intentional lighthouses—staying grounded, shining with purpose, and helping others navigate life’s currents toward meaningful impact. Watch the other episodes in the GLS 25 Recap series: Consistency Over Charisma: Takeaways from Craig Groeschel's Opening Keynote at the 2025 Global Leadership Summit - Unlocking Potential and Conquering Goals: Takeaways from Jon Acuff's Closing Keynote at the Global Leadership Summit - Live Life Like a Diversified Portfolio & More Insights from Thasunda Brown Duckett @ GLS25 - Less Really Is More: Takeaways from Juliet Funt’s Tactics to Cut Clutter at GLS25 - Leadership Lessons from Nick Saban: Process, Discipline, and Transformation at the Global Leadership Summit - How Regenerative Performance Can Transform Work: Insights from Dr. James Hewitt’s GLS Talk - How to Leave a Legacy that Matters: Reflections from John Maxwell's GLS Talk - Additional resources: Books by Christine Caine - ? The Vision Driven Leader by Michael Hyatt - Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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