Stories from the River
Stories from the River Podcast explores the personal journeys of our very own Memory Makers. Whether it’s interviews or standalone narratives, Stories from the River will bring you closer to what it’s like to thrive together, wherever in the company you may be. We’ll share personal experiences from our stores, Distribution Centers, Call Centers, and corporate campuses, giving listeners a front row seat to what it's really like to be a Memory Maker furnishing life’s best memories every day.
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Why Company Growth Works Best When It’s Shared
01/29/2026
Why Company Growth Works Best When It’s Shared
Watch Full episode here: https://youtu.be/0Rii4gb5Snw In this spotlight from episode 343, Charlie and Tyler talk about what it means to grow within an organization. Charlie shares the belief that growth shouldn’t benefit just the company, but i t should benefit everyone connected to it. That means all of Broad River Retail's Memory Makers, guests, communities, and partners. When the company grows, people grow with it, through real investment in programs and opportunities that help everyone move forward together. Visit for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com Follow us on LinkedIn:
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Inside Broad River Retail's 2026 Vision: Town Hall Highlights and the Journey to $500 Million
01/27/2026
Inside Broad River Retail's 2026 Vision: Town Hall Highlights and the Journey to $500 Million
This episode on YouTube: Welcome back to Stories from the River. In this episode, Tyler Trill and Charlie Malouf sit down just after Broad River Retail’s first Town Hall of 2026. With the presentation still fresh, they reflect on why the kick-off Town Hall matters—recognizing the wins of 2025, celebrating individual and team achievements, and setting direction for the year ahead. Highlights include the Albemarle Aces earning Ashley Store of the Year and Broad River once again being named Ashley Licensee of the Year. Looking forward, the conversation centers on DURABLE SCALABILITY. Charlie breaks down the company’s shift from a regional operator to a national one, guided by three clear areas of focus: people, processes, and purpose. They also discuss the Rule of 72 as a practical way to think about growth and what it will take to reach $500 million in revenue by 2030. Visit for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com Follow us on LinkedIn:
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How the Lighthouse Fund Became a Community Effort
01/26/2026
How the Lighthouse Fund Became a Community Effort
Watch Full episode here: In this spotlight from episode 342, Tim Sayles shares how the Lighthouse Fund has grown over time. What began with support from Broad River’s leaders has expanded into something bigger, with smaller, steady contributions from across the Broad River community helping sustain it today. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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The Power of Community at Broad River Retail: Lighthouse Fund Stories and Impact
01/22/2026
The Power of Community at Broad River Retail: Lighthouse Fund Stories and Impact
Watch Full episode here: https://youtu.be/aqZ5JFtNUQY Since launching in July, the Lighthouse Fund has helped more than 54 Memory Makers. A few of those moments have stayed with Emmelyne Henderson. In this spotlight from episode 342, she shares the Lighthouse Fund stories that left a lasting impression. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Shining a Light: How The Lighthouse Fund Changes Lives at Broad River
01/20/2026
Shining a Light: How The Lighthouse Fund Changes Lives at Broad River
Welcome back to Stories from the River, where Heather Greenwood brings you a bright story of Memory Makers helping Memory Makers. Together with Emelyne Henderson and Tim Sayles, the Lighthouse Fund team is bringing you a six-month update. First, they discuss the origin of the Fund and their experience with it. For fulthe l history, watch this video: https://youtu.be/4S-XXofao0c The Lighthouse Fund, managed with the assistance of Helping Hands, ensures confidentiality and a fair process and is rooted in biblical inspiration. It's there to ensure Memory Makers can get assistance when stuck with an unfortunate event in their lives. The Fund has already helped over 50 Memory Makers, giving over $74,000. The ability to lead and manage this kind of program is in direct harmony with Broad River's culture, and the trio doesn't shy away from acknowledging that. All three are honored and delighted to be a part of this initiative, and if you would also like to be involved, click on this link to learn more. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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How Our Profit-Sharing Program Actually Works at Broad River Retail
01/19/2026
How Our Profit-Sharing Program Actually Works at Broad River Retail
Watch full episode here: How do you garner greatness? In this spotlight from Episode 341, Charlie explains how our profit-sharing business strategy brings every department together, working towards a common goal. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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How Company-Wide Goals and Financial Discipline Drive Double-Digit Growth
01/15/2026
How Company-Wide Goals and Financial Discipline Drive Double-Digit Growth
Watch full episode here: How do you garner greatness? In this spotlight from Episode 341, Charlie explains how the right annual goals give teams focus, create accountability, and bring Memory Makers together around a shared direction. When goals matter personally and collectively, they stop being checkboxes and start marking real progress toward what’s next. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Profit Sharing Pay Day: Broad River Pays Out $1.6 Million in Profit Sharing
01/13/2026
Profit Sharing Pay Day: Broad River Pays Out $1.6 Million in Profit Sharing
This episode on Youtube: We love First Time Evers. And this week, we paid out $1.6 million in profit sharing to over 640 Memory Makers. In today's episode, Charlie Malouf and Manny Rodrigues, the owners and executives of Broad River Retail, discuss a celebratory town hall from Friday, January 9th, at which they announced the profit-sharing pay day. They share their pride and excitement over achieving a milestone $272 million delivered sales goal, an accomplishment which led to a record payout of over $1,600,000 shared among more than 640 Memory Makers. They discuss how their approach to profit sharing was carefully structured to include Memory Makers who started throughout the year by prorating payouts, and they outline efforts to provide financial education to help Memory Makers make the most of their bonuses. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Wins Come From Daily Habits
01/12/2026
Wins Come From Daily Habits
Watch full episode here: Distribution Center of the Year winner revealed! In this episode, Charlie welcomes Tim Clouse, Senior Vice President of Operations, to break down how supply chain and distribution center decisions helped Broad River Retail deliver double-digit growth in a challenging year. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Stop Maintaining, Start Maximizing
01/08/2026
Stop Maintaining, Start Maximizing
Watch full episode here: How do you maximize all the KPIs? In this episode, Charlie welcomes Tim Clouse, Senior Vice President of Operations, to break down how supply chain and distribution center decisions helped Broad River Retail deliver double-digit growth in a challenging year. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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How Supply Chain and DC Operations Fueled 11% Sales Growth
01/06/2026
How Supply Chain and DC Operations Fueled 11% Sales Growth
This episode on YouTube: What does it take to hit aggressive sales targets when operations are under pressure? In this episode, Charlie welcomes Tim Clouse, Senior Vice President of Operations, to break down how supply chain and distribution center decisions helped Broad River Retail deliver double-digit growth in a challenging year. They also dig into what it takes to expand into a new market, launch a distribution center from scratch, and build teams that can perform at scale. Additional Resource: Congregations for Kids: Foster Care Support in Charlotte - Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Market Positioning: How We Enter a Market at Broad River Retail
01/05/2026
Market Positioning: How We Enter a Market at Broad River Retail
Watch full episode: https://youtu.be/K-7uM5XEJqA How is Broad River Retail entering the Portland, Maine market? And how is it different when we entered the market in Spokane, Washington? In this spotlight from episode 337, Charlie and Manny discuss how Broad River enters a market to ensure the store's success. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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What We Learned About Our People That Gives Us the Confidence to Expand - Broad River Retail
01/01/2026
What We Learned About Our People That Gives Us the Confidence to Expand - Broad River Retail
Watch full episode: https://youtu.be/K-7uM5XEJqA In this spotlight episode from episode 337, Charlie and Manny discuss how Broad River gets the confidence to expand thousands of miles away, first in Spokane, Washington, with a three story Ashley Homestore, and next in Portland, Maine, coming to Jetport in spring of 2026. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Pioneering the Path to $2,000,000: Mike Cohen Propels to the Top
12/31/2025
Pioneering the Path to $2,000,000: Mike Cohen Propels to the Top
This episode on YouTube: Welcome back to Stories from the River. As we close out 2025, we bring you an exclusive insight into Home Furnishings Expert "Iron" Mike Cohen's success for the year, selling over $2,000,000 for the Cary Crushers in just his 3rd full year with Broad River. Mike has been with Broad River since July 2022. Mike shares his story and his path to success with Head Coach Stacey McCormick (EVP, Retail Performance) in today's episode (our final episode of the year). Mike began his career with The River as a Home Furnishings Associate in Durham in the Southpoint location, and worked there for two years before transferring to the Cary Ashley Store. Mike sold over $1M in his first full year (2023) in Durham Southpoint, then sold over $1.5M in his 2nd full year (2024), which was split between Durham Southpoint and Cary. But, this year, Mike has continued the torrid pace that really began in the back half of 2024 to reach that elusive and impressive $2,000,000 milestone after only 11 months and 1 day in 2025! Being only the 5th person in company history to achieve this impressive $2M milestone, Mike leads us through his exciting journey from working part-time during college in New Jersey to finding his passion and career success in furniture sales. Mike shares that his early experiences, personal goals, the support of his team, and Broad River's leadership led him to reach this career goal so early in his career at only 26 years of age. Learn all about Mike's beginnings, his transition from the Durham Southpoint location to Cary, his personal and professional development, and how his store's pursuit of excellence motivated him. Mike shares how his outlook has changed in the last several years as he tried to chase bigger goals. And, he remarks about the motivational aspect of aspirational goals and big jackpot bonuses, as well as charting the company's performance and success as much as his own. We hope you enjoy this episode and have a happy and safe end of 2025. We will see you next year with more behind the scenes stories from Broad River Retail. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Celebrating the Promise and Joy of Christmas with Jimmy and Suzi Kallam
12/25/2025
Celebrating the Promise and Joy of Christmas with Jimmy and Suzi Kallam
Merry Christmas and welcome back to Stories from the River. We hope you are having a lovely day filled with love, joy, peace, family, and support. Today we wanted to bring you a special holiday episode. Manny Rodrigues, Broad River's President and COO, welcomes his in-laws, Jimmy Kallam and Suzi Kallam, for a heartfelt holiday conversation. Jimmy and Suzi are founders of Tandem Spirituality, a ministry which focuses on supporting pastors, Christian leaders, and anyone seeking connection and guidance. Jimmy shares the origins and purpose of his latest book, Struggling Well with Life, designed to support anyone in a time of crisis. Jimmy and Suzi discuss how to show up for others and how seeing people during this Christmas season can impact others' day profoundly. They share their favorite memories and traditions during Christmas as well as the promise that we have in Christ. We hope you all have a joyful and Merry Christmas holiday! Additional resources: Struggling Well with Life: Tandem Spirituality: This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Special Announcement: Broad River Expands into Portland, Maine, in 2026
12/23/2025
Special Announcement: Broad River Expands into Portland, Maine, in 2026
This episode on YouTube: Welcome back to Stories from the River. Today, Charlie Malouf and Manny Rodrigues make a very special announcement: Broad River Retail plans to open a new store in Portland, Maine. Internally announced to Memory Makers during a Companywide Town Hall on December 18th, Broad River is expanding into northern New England in 2026. Broad River is proud to bring an an Ashley Store & Outlet to South Portland in the Jetport Plaza shopping center. The 44,900 square feet store will feature a flagship Ashley 7.0 showroom, an Ashley Outlet, an expanded sleep shop, and introduce the all-new, exclusive Ashley Luxe collection to the market. The store is set to open in May of 2026, and on today's episode Charlie and Manny discuss the origin story behind their approach on studying the market, selecting the location, and how the area's growth, vibrancy, and demographics made it the ideal next expansion point for Broad River Retail. They discuss their plans for other stores in the Northeast, particularly in the state of Maine and across the border into Portsmouth, New Hampshire, as they'll look to deploy the hub-and-spoke model that has worked well for them in the Southeast. The current Broad River Memory Makers play a critical role in this exciting new step, especially as this announcment quickly follows the opening of a store in Spokane, WA, this past Saturday, December 20th, also an exciting move for Broad River, who's until now been based in and around the Carolinas and Georgia area of the country. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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2025 Holiday Town Hall: Growth, Store Remodels, Financial Performance
12/18/2025
2025 Holiday Town Hall: Growth, Store Remodels, Financial Performance
This episode on YouTube: Welcome back to Stories from the River. In this episode, Charlie Malouf (CEO) and Tyler Trill (Senior Communications Manager) share highlights from Broad River's Holly Jolly Town Hall held earlier this morning (Thursday, December 18th), an internal companywide event that isn’t publicly available. This was Broad River Retail's final town hall of the year, and it celebrated the major milestone of Broad River’s first successful year in its six-year plan to double in size by 2030. The company is expected to reach its annual revenue goal of $272M, setting the stage for record Pioneer Prosperity profit-sharing bonuses and continued reinvestment in the business. You’ll also hear recognition for our $2M Memory Maker for 2025, Mike Cohen, who will be featured on the podcast in a future episode later this month. Charlie and Tyler cover business updates including new store openings, upcoming locations, and store remodel plans for 2026, along with performance updates, people updates, community updates, and what’s driving performance. Additional updates include an increased 401(k) match, news on programs like The Lighthouse Fund, and a look ahead to next year’s first major event: the Memory Maker Awards Gala. Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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New Broad River Store Set to Open in Spokane, WA - Behind the Scenes with Stacey McCormick
12/16/2025
New Broad River Store Set to Open in Spokane, WA - Behind the Scenes with Stacey McCormick
In today's episode, Head Coach and EVP of Retail Performance, Stacey McCormick, is on location in the Spokane, WA, store during its store opening and setup efforts. Stacey takes our audience behind the scenes while on location from Spokane, Washington. Later this month, in fact this coming Saturday, December 20th, Broad River will open a brand new store in a market over 2500 miles and three time zones away from its headquarters in Fort Mill, South Carolina. That's right, Spokane is finally happening. We started this year with our word of the year, Pioneer. We end the year with a pioneering accomplishment that is this new store in Spokane, WA. Today on Stories from the River, we hear directly from the Head Coach himself. Stacey McCormick, Broad River's EVP of Sales Performance is in Spokane, overseeing the final preparations. This episode provides a rare, behind-the-scenes look at a store that is about to open. McCormick answers some major questions on everyone's minds - why Spokane and why now? What is next in the West? And how will this store remain connected to the rest of Broad River Retail? Are you excited about this store opening? What do you want to learn about next? Let us know in the comments. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Operation Tis the Season: Spreading Holiday Magic to Memory Maker Families at Broad River Retail
12/11/2025
Operation Tis the Season: Spreading Holiday Magic to Memory Maker Families at Broad River Retail
The holiday season is in full stride at Broad River Retail. On this episode on Stories from the River, Heather Greenwood, Broad River's Director of People and Emelyne Henderson, Broad River's Senior Manager of Experience & Events give us a behind-the-scenes look at Operation Tis the Season, a cherished initiative at Broad River Retail. It's a Memory Makers Helping Memory Makers program, in which the community comes together to ensure all of the children have something special to open on Christmas Day. Emelyne heads the organization of the program and ensures that every element, from communication, organization, to shopping and putting the gifts into bags, goes flawlessly. This year, the event will serve 37 families and 97 children. In this episode, we learn the powerful history behind the event which developed after the 2020 pandemic to help Memory Makers who just needed a little extra support during the holidays. Over the last five years, it expanded to assist dozens of families, through an open application process and enthusiastic internal community giving. The gifts were chosen with the children’s interests in mind, and Emelyne will reveal some of this year’s themes. This event has become a highlight of the holiday season for the Memory Maker Experience team, and they hope it only grows and helps bring more joy on Christmas Day in the future. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Broad River Fast Tracks Easley Express and Other Exciting Updates
12/09/2025
Broad River Fast Tracks Easley Express and Other Exciting Updates
Welcome back to Stories from the River. December is here, so Charlie Malouf, Broad River's CEO and Stories from the River podcast host is back with a laundry list of updates. First, we are happy to announce the opening of a brand new store in Easley, South Carolina. A two-in-one, dual concept Ashley Store & Outlet. Even though new store openings are most definitely kind of a big deal around here, the Easley store seemed to have sprouted out of nowhere, and that's all thanks to our incredible team that works tirelessly behind the scenes. Charlie explains the process and acknowledges the team members involved to make this seemingly impossible task come to life. It may look effortless, but thanks to the effort of everyone involved, store number 34 is now live. It will be followed shortly by the iconic, new 3-story Ashley Store & Outlet in Spokane, WA, later this month, and then another new Ashley Store in Moscow, ID, in early 2026 Charlie then moves on to discussing the recently completed 95-Day Challenge and what that means for Broad River's growth. Even though the challenge wasn't technically met all the way, Broad River is still on its way to complete its annual financial goal of reaching $272 million in revenue. This is part of a larger, 6-year goal of growing 12% YoY and reaching a doubling in 2030. Even though the 95-Day Challenge wasn't fully met, there are some teams that have done an exceptional job, and Charlie takes this opportunity to acknowledge them on the show. Their outstanding performance is what really shines through year over year. Stay with us as we complete the year with more exciting updates, holiday events, and maybe some remote footage from Spokane, WA, so we can see how that massive store opening is really going. This episode on YouTube: Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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The Secrets of AFI Boot Camp - How to Teach Product Knowledge with Love and Passion
12/04/2025
The Secrets of AFI Boot Camp - How to Teach Product Knowledge with Love and Passion
Welcome back to Stories from the River. Today we continue our journey behind the scenes of the Ashley’s ‘Right to Win' Product Knowledge Boot Camp that was held at the Pineville Flagship Store this October. This time, Heather Greenwood, Broad River's Director of People sits across from Kaylee Kirchner, Ashley's AFI trainer. To start, Kirchner's love and dedication to her craft shine through the episode as she enthusiastically describes what she most enjoys about these trainings (spoiler alert: it's everything!). In all seriousness, Kirchner reveals the origin of the boot camp program, how it came to be, and why it's called "boot camp", its evolution through the years, and her personal experience with it. She also highlights the passion and drive she found inside Broad River Retail during both 2025 boot camp trainings. She celebrates the unique culture she notices every time she's here and reflects on how Memory Makers experience the training - with a desire to learn, improve, and elevate their product knowledge beyond expectations. Greenwood and Kirchner truly connect to one another this episode, exchanging success stories from the bootcamp, and light bulb moments of increased confidence amongst the Memory Makers, and the consistent emphasis on improving personal growth and knowledge about Ashley Furniture's competitive advantage. Enjoy this incredibly delightful episode, and if you're ever interested on becoming a Memory Maker, listen in to some behind the scenes advice from an absolute professional in the industry. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Elevating Your Game: Behind the Scenes at the AFI Boot Camp at Broad River Retail!
12/02/2025
Elevating Your Game: Behind the Scenes at the AFI Boot Camp at Broad River Retail!
Welcome back to Stories from the River. In this episode, our guest host and Broad River's Director of People, Heather Greenwood welcomes Kelly Villastrigo, a Million Dollar Memory Maker and Home Furnishings Expert, for a behind-the-scenes look at the AFI Boot Camp training at Broad River Retail’s Pineville flagship store. Villastrigo shares his journey at Broad River, celebrating nearly two years with the company, and highlights what makes Ashley Furniture stand out—particularly the “mom and pop feel” paired with big company resources. They discuss the lessons learned during the boot camp, and Villastrigo shares exactly which insights he plans to benefit most from the most. They discuss how ongoing training builds confidence, product knowledge, and ultimately translates to improved guest experiences and sales. This episode builds on the Ashley's 'Right to Win' Product Knowledge Boot Camp series we did earlier this year and proves that consistent learning is not just something we talk about, but a daily commitment at Broad River Retail. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Inside Ashley 7.0: Showroom Transformation and Design Insights with Sandy Ruhlin
11/27/2025
Inside Ashley 7.0: Showroom Transformation and Design Insights with Sandy Ruhlin
Happy Thanksgiving, everyone, and welcome back to Stories from the River. As we conclude the Grand Reopening Celebration Series from last month's Mooresville, North Carolina, Ashley Store, we turn to Manny Rodrigues and his guest for the day, Sandy Ruhlin, Broad River's Home Furnishings Expert and Million Dollar Memory Maker. Ruhlin was around to remember how the store looked years before the remodel, and even though the team at The Lake never stopped winning, she welcomes this new Ashley 7.0 redesign with excitement and joy. The conversation focuses on the impact these new changes have on the showroom's appearance, both agreeing that the improved lighting and polished concrete floor make a huge difference in how the showroom feels and how it's received by the guests. Ruhlin shares her journey from working in commercial design and architecture in the Chicago area to moving to the Carolinas and finding herself at Broad River. The eye for beauty and design never left her, and she loves helping guests furnish their life's best memories. The two touch on the new sleep gallery, which streamlines the mattress selection process and showcases the diverse offerings for every guest. As you already know, every mattress sold leads to a Beds for Kids donation, which works on ensuring all children have a bed to sleep on. The team at The Lake prides itself on the new mattress gallery and all the good it will be able to achieve with it. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Celebrating 11 Years of Grit and Community with Home Furnishings Expert Dan Pieszchala
11/25/2025
Celebrating 11 Years of Grit and Community with Home Furnishings Expert Dan Pieszchala
Welcome back to Stories from the River. Today, guest host Manny Rodrigues, Broad River's President and COO, sits across from Dan Pieszchala, an 11-year Million Dollar Memory Maker and Home Furnishings Expert at Broad River Retail. In this continuation of the Grand Reopening Celebration series, Manny and Dan reminisce on their connected history together at Broad River Retail that began 11 years ago, and they discuss the Mooresville Store's history and its journey to the new Ashley 7.0 design. The conversation digs into Dan Pieszchala's inspiring path as a Memory Maker, highlighting his unwavering grit, passion, and the personal commitments that have shaped his 11-year career with the company. Pieszchala shares personal stories of overcoming life's difficulties, while continuing to thrive as a Million Dollar Memory Maker at Broad River. Pieszchala shares his history, his previous position prior to getting into retail, and discusses his family at The Lake. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Changing the Question You Ask Yourself: Career Advice with Ewa Szmigiel
11/20/2025
Changing the Question You Ask Yourself: Career Advice with Ewa Szmigiel
Welcome back to Stories from the River! Today we continue the Lake Norman Grand Reopening Celebration series, focusing on the newest transformation to Ashley 7.0 in Mooresville, North Carolina. Charlie Malouf, Broad River's CEO and show host, sits down with a Home Furnishings Expert and Million Dollar Memory Maker, Ewa Szmigiel. Szmigiel shares her journey from Poland to North Carolina, describing the challenges she faced transitioning to life in the United States and how she discovered her passion for working with people in the furniture industry. She talks about her progression through various retail roles, ultimately finding her place as a Memory Maker at Broad River Retail. Joy and fulfillment are important parts of one's working life, Szmigiel describes, and she takes pride in being able to build lasting relationships with guests and her team. Listening to this conversation, you really get a sense of the special atomsphere at the Mooresville location, Szmigiel is particularly fond of her team dynamics and store leader GM Nathan Jeter. (Listen to Jeter's episode from the Mooresville remodel here: https://youtu.be/Nl607F39JFQ. She continues to discuss the positive impact of the store renovation, focusing on the new sleep gallery and the general updated look of the showrooms. Stay tuned next week as Broad River's President and COO Manny Rodrigues sits across from two other long-time Mooresville Memory Makers and Home Furnishings Experts as they recount their experience with the latest Broad River store remodel. This episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Behind the Remodel: Nathan Jeter on Mooresville's Makeover & Operation 120
11/18/2025
Behind the Remodel: Nathan Jeter on Mooresville's Makeover & Operation 120
Welcome back to Stories from the River! We are continuing our recap series from the Grand Reopening Celebration of our latest Ashley Store 7.0 transformation in Mooresville, North Carolina. In today's episode, CEO Charlie Malouf sits down with Mooresville General Manager Nathan Jeter to discuss the remodel experience and results from the reimagined Lake Norman store, The Lake. The Mooresville Ashley store has been around for over 17 years, and its success was never questionned. Nathan Jeter and his winning team have stood out in the Company. However, this fall, the team at The Lake welcomed a long-awaited remodel of their beloved store to the Ashley 7.0 model. Expanding the Sleep Shop to twice its size and reinventing the showroom with the fresh 7.0 design will only help this team reach new heights in the coming season. In today's interview conducted in the showroom following the ribbon cutting held last month on October 7th, we get an insight into what Nathan and his team think about the brand new remodel. The conversation explores the journey leading up to the ribbon cutting, and they reminisce about the seventeen years since the store first opened, its journey to where it is now and the various wonderful Memory Makers who got it to this moment. Jeter particularly reflects on the instrumental impact that Renee Bradley has had on the store and how helpful Tim Sayles was during the construction process. In a surprising move, the Mooresville store managed to win Store of the Month, the presigious Yoda award, twice amidst the construction. Jeter credits this to his team of Memory Makers. He remarks that the team's resilient mindest, strategic planning, and the support of both long-term Memory Makers as well as some newcomers help make the Mooresville store the award-winning location. Stayed tuned for other conversations from this event as the stories will highlight Mooresville Memory Makers and their strength, resilience and ability to thrive during chaos. Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Relive the Mooresville Grand Re-Opening: Speeches & Ribbon Cutting
11/13/2025
Relive the Mooresville Grand Re-Opening: Speeches & Ribbon Cutting
On October 7, the Mooresville store (also known as The Lake) reopened its brand new doors, with a bang and a ribbon cutting! On today's episode of Stories from the River, we bring you the energy and atmosphere from right before the ribbon-cutting ceremony. Broad River leaders attended and spoke at the event, honoring the current and past leadership of the store. Today, we are joined by Tony Barr, Corporate Chaplain of America, who leads us into the event with prayer and gratitude. Charlie Malouf, Broad River's CEO, takes the stage next, reminiscing on the store's history, acknowledging the ongoing dedication and resilience of the Memory Makers, past and present, to make this store what it is today. Next is Manny Rodrigues, Broad River's President and COO, who shares the stage with Dan Pieszchala, a long-time Million Dollar Memory Maker and Home Furnishings Expert whose dedication to the team is palpable. (Stay tuned for a full interview with Dan, coming later this month to the channel.) We hear from Tim Sayles, Broad River's Director of Facilities and Construction, and Lynn Knowles, Director of Merchandising and Visual Impact, and the two share their stories of how the store really came together. Coach Stacey McCormick, EVP of Retail Performance, takes the stage next and thanks the hardworking team, both past and present, for creating in The Lake an extraordinary store. He highlights the sheer determination of the Memory Makers in Mooresville, winning the prestigious Store of the Month Yoda award, not once, but twice, during the construction process. We also hear from Chris Berrier, Area Manager and the multi unit leader for this store, who takes a moment to thank Renee Bradley for her past leadership in the store, and tells a story of hitting a very important milestone back in the day. Nathan Jeter, the General Manager at The Lake, takes the stage next and expresses all of the gratitude towards the leadership team and his own Memory Makers. Nathan has been looking forward to this renovation for years, and now that it's finally happened, he's ready to accelerate his success at the store. Hear from Nathan next week, during a full interview, here on Stories from the River. Kim Harkness ends the episode with community impact. Broad River's partnership with Beds for Kids is super important, and on this opening day, an additional donation to Beds for Kids was made. Enjoy this episode, as well as the next four interviews from the Grand Reopening of the Mooresville location. Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Broad River's Sleep Summit: Sales Success and Personal Growth
11/11/2025
Broad River's Sleep Summit: Sales Success and Personal Growth
In this episode of Stories from the River, we revisit the semi-annual Fall Sleep Summit, an event Broad River holds at the Charlotte Motor Speedway to help Home Furnishings Consultants level up their sleep sales game. Today you will hear from six Memory Makers as they recap their experience at the 2025 Sleep Summit. Christian Sonander and Domaniek Greene from the Boulevard Believe Jose Gonzalez from the Albemarle Aces Ken Wilcox from the Special Forces Kensley Phillips from the Flagship Enterprise Nasir Park from the Raleighwood Legends They discuss why this event is important to them, what their favorite thing they've learned is, and how they plan to apply this new knowledge to future success. Learn about the nuance of selling sleep, why sleep is important, and the transformative impact Memory Makers can have on guests’ lives. They recount memorable experiences and past success stories that have left a permanent effect on them. Watch this episode on YouTube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Lessons from Bamboo: Charlie Malouf Shares Broad River's Enduring Philosophy
11/06/2025
Lessons from Bamboo: Charlie Malouf Shares Broad River's Enduring Philosophy
In today's episode of Stories from The River, Josh Hatchell, Broad River's Senior Retail Experience Manager, continues his conversation with Charlie Malouf, Broad River's CEO, in part two of Retail Operations "Get To Know You" session held on September 18th at Broad River's Fort Mill, South Carolina, campus. This conversation dives into Charlie's personal leadership approach, the future of Broad River, and the strategies he uses to stay connected with the Memory Makers across the stores. As Broad River is about to take root in a completely new part of the country, the audience members exhibit curiosity about continued growth and expansions they expect in the future. With humor and thoughful reflection, Charlie shares his vision for Broad River's next chapter, while at the same time sharing his vision and growth philosophy for the company, summed up in one word: bamboo. The realization is swift and effective, like Broad River, bamboo is resilient, adaptable, and grows quietly underground until it's ready to sprout and reach new heights. This is Broad River's strategy for the next chapter. Listen carefully for a behind the scenes insight into plans for innovation, motivational advice, and building your own leadership presence in the world. Books: Shoe Dog by Phil Knight - Soundtracks by Jon Acuff - All It Takes is a Goal by Jon Acuff - .amazon.com/All-Takes-Goal-Massive-Potential/dp/B0C5B4NH32 Listen to Part One of this Conversation: Getting to Know Charlie Malouf: Early Jobs, Failures, & Laying Foundation for Broad River's Culture - This video on Youtube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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Getting to Know Charlie Malouf: Early Jobs, Failures, & Laying Foundation for Broad River's Culture
11/04/2025
Getting to Know Charlie Malouf: Early Jobs, Failures, & Laying Foundation for Broad River's Culture
In today's episode of Stories from the River, the host becomes the guest. That's right, Broad River's CEO and Stories from the River's host becomes the main conversation topic, as Josh Hatchell, Broad River's Senior Retail Experience Manager, along with a room full of Retail Opertions Memory Makers, ask meaningful and insightful questions into Charlie's past, present, and Broad River's future. This episode was recorded on September 18, 2025, from Broad River's Fort Mill, South Carolina, campus, during a session with Retail Ops called "Get To Know You" with a leader from Broad River Retail. For this session, the Retail Ops Leaders asked Charlie if he would be interviewed for this Q&A session. During this part one of a two-part series, we see Charlie candidly reflect on his personal and professional journey, sharing stories from his earliest jobs, the lessons learned along the way, and his philosophy about company culture. If you've been a long term listener, you'll already know Broad River prides itself on the culture they've built, and in this episode, you get a glimpse into its early creation. Charlie emphasizes how Broad River's culture is rooted in recognizing unique contributions of Memory Makers, building identities, and helping furnish life's best memories. He discusses his inspirations, touching on books, podcasts, and personal interests, and provides insights into the company's growth strategy and vision for the future. Enjoy this honest and open conversation between Charlie and the entire Retail Ops team and come back for part 2! Books: Everybody Matters by Bob Chapman and Raj Sisodia - A Million Little Miracles by Mark Batterson - Win the Day by Mark Batterson - Do It For a Day by Mark Batterson - Podcasts: Truly Human Leadership Podcast Acquired The Knowledge Project No Mercy, No Malice (by Scott Galloway) A Little Bit of Optimism (by Simon Sinek) This video on Youtube: Visit for more episodes. Broad River Retail brought this show to you. Visit Follow us on LinkedIn:
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