Leading With Heart: General Managers Chris Morrell and Mitch Dixon on People, Passion, and Retail
Release Date: 06/26/2025
Stories from the River
It’s the 9th and final episode in the 2025 Global Leadership Summit Recap Series on Stories from the River! This week, Katrina Batchelor, Associate Manager of Retail Operations for the South and West Regions, and Meagan Guzman, Associate Director of People Operations, reflect on Bradley Rapier’s dynamic session at the Summit. Bradley Rapier—renowned choreographer, Emmy winner, and founder of the Groovaloos—brought incredible energy and inspiration through his “Groove Theory” and the concept of stepping into the circle. This powerful metaphor challenges leaders to embrace courage,...
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Welcome to the eighth episode of the 2025 Global Leadership Summit Recap Series on Stories from the River! This week, CEO Charlie Malouf is joined by Carl Hillesland, Director of Retail Performance at Broad River Retail, to reflect on Christine Caine’s powerful session at the Summit. Christine Caine—author, speaker, and founder of the A21 anti-human trafficking campaign—shared her personal journey of discovering her life’s purpose and the critical turning point that led her to confront the realities of human trafficking. In her talk, she warned leaders about the danger of drift—the...
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It's the seventh episode of the 2025 Global Leadership Summit Recap Series on Stories from the River, and CEO Charlie Malouf is joined again by Will Luke, Senior Director of Project Management, to dive into John C. Maxwell's session at the Summit. They reflect on Maxwell’s legacy in leadership, his lifelong dedication to developing others, and the personal stories and frameworks that have shaped his teachings. John was presented with the Lifetime Leadership Legacy Award by Craig Groeschel at the Global Leadership Summit, and Craig referred to John Maxwell as the single greatest teacher...
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In this sixth episode of the 2025 Global Leadership Summit Recap Series on Stories from the River, CEO Charlie Malouf is joined by Will Luke, Senior Director of Project Management, to recap insights from Dr. James Hewitt's Global Leadership Summit keynote on regenerative performance. Dr. Hewitt, a former world-class cyclist turned human performance scientist, shared his journey from relentless “go, go, go” living to understanding the necessity of pausing and reflecting, especially after surviving cancer. The discussion introduces the concept of “cognitive gears,” a metaphor for...
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The 2025 Global Leadership Summit Recap Series continues today on Stories from the River! CEO Charlie Malouf welcomes back guest Kellie Jones, Senior Manager, Retail Operations. The two deep dive into Nick Saban's interview with Paula Faris at the Global Leadership Summit. The episode kicks off with enthusiastic reflections on Broad River’s recent Experts Soirée at STK Steakhouse and the Grand Reopening of the Columbia store, highlighting the importance of community, transformation, and celebrating success with fellow Memory Makers. They also discuss the recent "Pioneering the Path -...
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Welcome to the fourth episode of the 2025 Global Leadership Summit Recap Series on Stories from the River. Host Carl Hillesland, Director, Retail Performance, and guest Kellie Jones, Senior Manager, Retail Operations, dive into insights from Juliet Funt’s talk on Leadership Precision and against gluttony at the Global Leadership Summit. The discussion centers around the dangers of leaders overloading themselves, likening the approach to a buffet where piling on more projects and initiatives gives the illusion of progress but ultimately spreads everyone too thin. Drawing from Funt’s...
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It's the third episode of the 2025 Gobal Leadership Summit Recap Series on Stories from the River! In today's episode, CEO Charlie Malouf welcomes Meagan Guzman, the newly hired Associate Director of People Operations. Just two months into her journey at Broad River Retail, Meagan reflects on her cross-country move from San Diego, her early experiences at the company, and the energizing environment of the Global Leadership Summit. This conversation highlights the value of attending the Summit with fellow leaders from Broad River and other community members, emphasizing the power of collective...
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In this second episode of the 2025 Global Leadership Summit (GLS) Recap Series on Stories from the River, host Charlie Malouf welcomes Steve Ramjit, the Regional Manager of Broad River Retail’s North Region. Steve, who oversees seven stores and has been with Broad River since October 2024, shares his impressions of attending his first GLS, describing it as an incredible, life-changing experience. The conversation not only highlights Steve’s journey from Florida to the Carolinas and his background with other furniture retailers, but also touches on the significance of August...
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Welcome to a brand new series from Stories from the River featuring the 2025 Global Leadership Summit. 19 Memory Makers attended the Global Leadership Summit on August 7th and 8th from the local host site at The Park Expo and Convention Center in Charlotte, North Carolina, where there was a big screen for all of the Memory Makers along with all attendees to virtually watch all of the speakers and videos from GLS 25. This GLS 25 recap series will highlight the experiences and takeaways from one speaker at a time. CEO Charlie Malouf introduces the series and sets the stage by...
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Welcome back to Stories from the River! Broad River Retail's CEO and podcast host Charlie Malouf sits down with President and COO Manny Rodrigues to share a mix of personal updates and major company news. They kick off with some lighthearted banter about summer vacations, soccer coaching, and family milestones before diving into the exciting announcement.... of a new Ashley store opening in Easley, South Carolina! The new Easley location will be Broad River's 5th overall store in the Upstate of South Carolina, joining Greenville, Spartanburg, Anderson, and Greenwood. And, the new Easley...
info_outlineWelcome to the second episode of the General Manager series here on Stories from the River!
Heather Greenwood sits down with two esteemed General Managers from Broad River Retail: Mitch Dixon of Rock Hill Raiders and Chris Morrell of Team Gold Rush. Both share their journeys within the company, discussing what it means to translate the company’s vision into reality at their stores. Chris emphasizes the importance of having seasoned, passionate Memory Makers on his roster, highlighting how the General Manager role focuses on turning strategy into daily action and nurturing a supportive environment. Mitch, fresh off the grand opening of Rock Hill, underscores success not just by numbers, but by the happiness and growth of the Memory Makers he leads, driving home the point that people are at the center of everything they do.
The discussion dives into what makes Broad River’s culture unique—especially the emphasis on empowering Memory Makers as intrapreneurs, fostering a sense of ownership and entrepreneurial spirit at every level. Both Chris and Mitch recount standout moments—from success stories where Memory Makers doubled their earnings and made life-changing purchases, to heartfelt guest interactions, such as the story of an Ashley sofa saving lives during Hurricane Helene. Through candid reflections, they explain how leadership, resilience during challenging days, and a caring, driven culture have shaped their own careers and those of the Memory Makers around them. The episode wraps up with advice for those in the industry: Broad River is a place where you’re truly valued, supported by Leaders who care about people as much as results.
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