Behind the Remodel: Nathan Jeter on Mooresville's Makeover & Operation 120
Release Date: 11/18/2025
Celebrating the Promise and Joy of Christmas with Jimmy and Suzi Kallam
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Merry Christmas and welcome back to Stories from the River. We hope you are having a lovely day filled with love, joy, peace, family, and support. Today we wanted to bring you a special holiday episode. Manny Rodrigues, Broad River's President and COO, welcomes his in-laws, Jimmy Kallam and Suzi Kallam, for a heartfelt holiday conversation. Jimmy and Suzi are founders of Tandem Spirituality, a ministry which focuses on supporting pastors, Christian leaders, and anyone seeking connection and guidance. Jimmy shares the origins and purpose of his latest book, Struggling Well with Life,...
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This episode on YouTube: Welcome back to Stories from the River. Today, Charlie Malouf and Manny Rodrigues make a very special announcement: Broad River Retail plans to open a new store in Portland, Maine. Internally announced to Memory Makers during a Companywide Town Hall on December 18th, Broad River is expanding into northern New England in 2026. Broad River is proud to bring an an Ashley Store & Outlet to South Portland in the Jetport Plaza shopping center. The 44,900 square feet store will feature a flagship Ashley 7.0 showroom, an Ashley Outlet, an expanded sleep shop,...
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Stories from the River
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The Secrets of AFI Boot Camp - How to Teach Product Knowledge with Love and Passion
Stories from the River
Welcome back to Stories from the River. Today we continue our journey behind the scenes of the Ashley’s ‘Right to Win' Product Knowledge Boot Camp that was held at the Pineville Flagship Store this October. This time, Heather Greenwood, Broad River's Director of People sits across from Kaylee Kirchner, Ashley's AFI trainer. To start, Kirchner's love and dedication to her craft shine through the episode as she enthusiastically describes what she most enjoys about these trainings (spoiler alert: it's everything!). In all seriousness, Kirchner reveals the origin of the boot camp program, how...
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Inside Ashley 7.0: Showroom Transformation and Design Insights with Sandy Ruhlin
Stories from the River
Happy Thanksgiving, everyone, and welcome back to Stories from the River. As we conclude the Grand Reopening Celebration Series from last month's Mooresville, North Carolina, Ashley Store, we turn to Manny Rodrigues and his guest for the day, Sandy Ruhlin, Broad River's Home Furnishings Expert and Million Dollar Memory Maker. Ruhlin was around to remember how the store looked years before the remodel, and even though the team at The Lake never stopped winning, she welcomes this new Ashley 7.0 redesign with excitement and joy. The conversation focuses on the impact these new changes have on the...
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Celebrating 11 Years of Grit and Community with Home Furnishings Expert Dan Pieszchala
Stories from the River
Welcome back to Stories from the River. Today, guest host Manny Rodrigues, Broad River's President and COO, sits across from Dan Pieszchala, an 11-year Million Dollar Memory Maker and Home Furnishings Expert at Broad River Retail. In this continuation of the Grand Reopening Celebration series, Manny and Dan reminisce on their connected history together at Broad River Retail that began 11 years ago, and they discuss the Mooresville Store's history and its journey to the new Ashley 7.0 design. The conversation digs into Dan Pieszchala's inspiring path as a Memory Maker, highlighting his...
info_outlineWelcome back to Stories from the River! We are continuing our recap series from the Grand Reopening Celebration of our latest Ashley Store 7.0 transformation in Mooresville, North Carolina. In today's episode, CEO Charlie Malouf sits down with Mooresville General Manager Nathan Jeter to discuss the remodel experience and results from the reimagined Lake Norman store, The Lake.
The Mooresville Ashley store has been around for over 17 years, and its success was never questionned. Nathan Jeter and his winning team have stood out in the Company. However, this fall, the team at The Lake welcomed a long-awaited remodel of their beloved store to the Ashley 7.0 model. Expanding the Sleep Shop to twice its size and reinventing the showroom with the fresh 7.0 design will only help this team reach new heights in the coming season.
In today's interview conducted in the showroom following the ribbon cutting held last month on October 7th, we get an insight into what Nathan and his team think about the brand new remodel. The conversation explores the journey leading up to the ribbon cutting, and they reminisce about the seventeen years since the store first opened, its journey to where it is now and the various wonderful Memory Makers who got it to this moment. Jeter particularly reflects on the instrumental impact that Renee Bradley has had on the store and how helpful Tim Sayles was during the construction process.
In a surprising move, the Mooresville store managed to win Store of the Month, the presigious Yoda award, twice amidst the construction. Jeter credits this to his team of Memory Makers. He remarks that the team's resilient mindest, strategic planning, and the support of both long-term Memory Makers as well as some newcomers help make the Mooresville store the award-winning location.
Stayed tuned for other conversations from this event as the stories will highlight Mooresville Memory Makers and their strength, resilience and ability to thrive during chaos.
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