613: Transitioning from Full-Service to Specialty with Mandi Fleitz
Release Date: 07/16/2025
Pet Sitter Confessional
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What does it really mean to be a professional in the pet care industry? In this episode, Jenn Dahinten, Chair of PACCC, joins to explore the importance of third-party certification in setting industry standards. She shares how PACCC was founded to support experienced pet care providers with recognition, ethics, and continuing education. The conversation dives into the rising pressure from legislation, public expectations, and why certification helps build trust with clients and lawmakers alike. Jenn also offers practical steps for those ready to elevate their professionalism. Main topics: ...
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What happens when the excitement of growing your team turns into the disappointment of a bad hire? In this episode, we explore why failed hires sting so deeply, from the personal investment of time and trust to the disruption it causes clients, pets, and team morale. We share how rushing to replace too quickly can compound mistakes, while ignoring red flags or skipping feedback loops leaves you vulnerable to repeat issues. While every bad hire feels discouraging, it doesn’t have to define your business or your leadership. By giving yourself space to grieve, reviewing the clues left behind,...
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What happens when the joy of pet sitting starts to fade into monotony? In this episode, we explore why the “ho-hum” feeling creeps in, from repetitive routines and emotional fatigue to physical exhaustion, isolation, and the comparison game on social media. We share how staying stuck in this flat season can impact client experience, dull attention to detail, and accelerate burnout. While monotony is a natural byproduct of sustained work, it doesn’t have to define your business. By shifting perspective, setting micro-goals, refreshing routines, learning something new, and prioritizing...
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What should you do when a pet emergency happens on your watch? In this episode, Arden Moore returns to share practical, life-saving advice for pet sitters and dog walkers. From subtle signs of stress to new research on treating heatstroke, Arden emphasizes the importance of preparedness, adaptability, and calm communication. She also discusses the mental mindset needed to respond effectively and the benefits of her new self-paced CPR and first aid courses. Whether you’re a seasoned professional or just starting out, this episode will help you handle emergencies with confidence. Main topics: ...
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What happens when your business no longer fits the market—or the law? In this episode, we explore the challenges of pivoting, from labor law changes to zoning regulations to personal burnout. We share stories of sitters who had to shift away from overnights, navigate the shift from independent contractors to W2 employees, or give up in-home boarding due to city requirements. While pivots can feel like rejection of our original vision, they also open doors to resilience, creativity, and new opportunities. Ultimately, give yourself grace, communicate with clients, and stay grounded in your...
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How can we make sure we’re providing the best care possible for pet birds? Dr. Jennifer Graham, President of the Association of Avian Veterinarians, joins the show to discuss the crucial partnership between avian vets and pet sitters. From common health issues and behavioral cues to transport tips and nutrition red flags, Jennifer shares decades of wisdom to help pet sitters level up their bird care. She emphasizes the importance of consistency, observation, and cleaning routines, especially when dealing with exotic species. With practical resources and a collaborative mindset, pet sitters...
info_outlineHave you ever wondered if your business could thrive by serving just one type of pet? In this episode, Mandi Fleitz, owner of Durham Cat Company, talks about her bold decision to transition from running a general pet sitting and dog walking company to exclusively serving cats. Mandi shares why she made the switch, how she navigated the emotional process of closing her first business, and the surprising benefits of becoming a niche specialist. She also discuss how cat clients’ needs have evolved, the importance of customized care, and what’s next for Durham Cat Company. Whether you’re thinking about niching down or just love hearing stories of business transformation, this episode is packed with insights.
Main Topics:
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Transition to cat-only business
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Work-life balance and career shift
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Value of niche branding
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Special needs cat care expertise
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Client communication and surveys
Main Takeaway:
“Just because we start something doesn’t mean it has to end looking anything like we started.”
This reminder from Mandi Fleitz of Durham Cat Company is a powerful lesson for every pet sitter and small business owner. Over tia a me, we grow, our passions shift, and our needs change — and our businesses should evolve with us. Mandi’s story of transitioning from a full-service pet sitting company to a cat-only care business is proof that narrowing your focus can actually open more doors. By embracing her love for cats and creating a service tailored just for them, she built a business that works better for her life while serving her clients better too. Don’t be afraid to pivot — sometimes the best opportunities come when you let go of what no longer fits.
About our guest: Mandi Fleitz is the owner of Durham Cat Company, a cat-exclusive pet sitting business in Durham, North Carolina. After several years running a general pet sitting and dog walking business, Mandi realized her passion and expertise were best suited for feline clients. With a background in fashion merchandising and retail management, Mandi transitioned into pet sitting in 2016 and has built a reputation for providing compassionate, specialized care for cats, including those with special needs. Today, Durham Cat Company is known for its stress-free visits and personalized care that puts cats’ comfort first.
Links:
Website: https://www.durhamcatcompany.com
Instagram: https://www.instagram.com/durhamcatcompany
Facebook: https://www.facebook.com/durhamcatcompany
Beth Pasek’s Book & Resources (as mentioned): https://www.finickypet.com
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