Pet Sitter Confessional
Pet Sitter Confessional is the go-to podcast for pet sitters who want to grow, learn, and feel seen. With over a decade of experience, Meghan and Collin share the real, behind-the-scenes life of professional pet sitting—from funny mishaps and tough lessons to business insights and personal stories. Each week, they interview fellow sitters and industry pros to explore what it really takes to thrive in pet care. Whether you’re just starting out or a seasoned pro, you’ll find support, inspiration, and a community that truly gets it. Your story belongs here, too.
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632: Strong at the Broken Places: Building Resilience in Pet Care
09/22/2025
632: Strong at the Broken Places: Building Resilience in Pet Care
What do we do when our business feels broken? In this episode, we share practical ways we as pet sitters and dog walkers can turn setbacks—client complaints, burnout, or sudden revenue dips—into lessons that build resilience. We outline three pillars: extract one lesson from each setback, lean on a support network, and redefine success on our own terms. By scheduling true rest, strengthening policies, and setting aside emergency funds, we can recover with intention. Ultimately, healing is a process, and where we’re “broken” can become the strongest part of our business. Main topics: Lessons from business setbacks Scheduling rest and recovery Support networks and vulnerability Tightening policies and finances Redefining success and goals Main takeaway: “Resiliency is really just accumulated recovery.” In pet care, we all face breaks—missed expectations, tough feedback, burnout, or a client who suddenly moves. The win isn’t never breaking; it’s choosing one lesson, taking one step, and stacking those wins over time. Build white space into your schedule, ask for help before the crisis, and firm up the policies that keep you safe. Keep a resilience journal to track each small comeback—because those layers of recovery become your strongest foundation Links: 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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631: Building a Business that Feeds Your Soul with Sam Erbaugh
09/17/2025
631: Building a Business that Feeds Your Soul with Sam Erbaugh
What does it look like to run a pet care business with heart? Sam Erbaugh, owner of Paw Beach Pet Care, shares her journey from interior designer to pet care entrepreneur. Sam shares how she rebuilt her life in Florida around joy, service, and sunshine—and how her business is a direct reflection of her personal values. Together, they discuss how to create a culture of genuine customer care, why team communication is critical, and how to grow a business without losing your soul. Sam’s story is a reminder that growth isn’t always about numbers—it’s about purpose, balance, and people. Main topics: Building customer-focused culture Transitioning from solo to team Emotional intelligence in leadership Balancing personal fulfillment and business Encouraging open employee communication Main takeaway: “We show up & we put on that great attitude that this is the only dog in the world we’re going to see today.” Every pet should be treated like the only one in the world—and that mindset changes everything. It’s not just about walking dogs; it’s about showing up with purpose, presence, and pride. When your team embraces that level of care, your clients feel it—and your business thrives. This episode of Pet Sitter Confessional is a masterclass in heart-led leadership. Tune in and get inspired to bring intention and joy back to your daily work. 🐾 About our guest: Sam Erbaugh is the owner of Paw Beach Pet Care based in Palm Beach County, Florida. After a career in interior design and a major life transition, Sam discovered her true calling in professional pet care. Since starting the business in 2017, she’s grown Paw Beach into a highly respected local brand focused on client trust, personal service, and cultivating a team of pet advocates who lead with empathy and excellence. Sam is passionate about restoring true customer service in the industry and supporting both pets and people with intention and care. Links: Paw Beach Pet Care website: Pet Sitters International (PSI): Pet Sitter Confessional resources for pet professionals: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾
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630: Legal Landscape for Pet Sitters
09/15/2025
630: Legal Landscape for Pet Sitters
What do new laws mean for your pet care business? Across the U.S., states are passing legislation that raises the standards for how pets are cared for—and the consequences for falling short. From licensing and inspections to criminal negligence and felony charges, the bar is getting higher for sitters, walkers, and boarders alike. These changes can feel overwhelming, but they don’t have to catch you off guard. In this episode, we talk through the most recent laws, what they mean for you, and how you can prepare your business to thrive in this new legal landscape. Main topics: Criminal negligence: what it means “Facility” definitions Licensing, ratios, inspections, reporting Documentation as legal protection Advocacy, pricing, and compliance Main takeaway: “If you hear nothing else in this episode, hear this: legislation is coming.” New animal-welfare laws are raising the bar for every pet care business—solo or staffed, mobile or at-home. That’s not a reason to panic; it’s a chance to lead. Start now: tighten your SOPs, train your team, and document every visit like it matters—because it does. Check your insurance, learn your city/county/state rules, and price for the real cost of compliance. Most importantly, speak up with your story so lawmakers write regulations with professionals in the room. Links: - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE’ for 5% OFF. Expires 10/1/2025 Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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629: Shaping Industry Standards with Jenn Dahinten, Chair of PACCC
09/10/2025
629: Shaping Industry Standards with Jenn Dahinten, Chair of PACCC
What does it really mean to be a professional in the pet care industry? In this episode, Jenn Dahinten, Chair of PACCC, joins to explore the importance of third-party certification in setting industry standards. She shares how PACCC was founded to support experienced pet care providers with recognition, ethics, and continuing education. The conversation dives into the rising pressure from legislation, public expectations, and why certification helps build trust with clients and lawmakers alike. Jenn also offers practical steps for those ready to elevate their professionalism. Main topics: Third-party certification vs. online courses Legislative pressure and industry regulation Career progression in pet care The role of ethics and continuing education How professionals can influence legislation Main takeaway: “There is a skill set, both taught and intuitive, that’s required to provide care for a pet when their owner is away.”– Jenn Dahinten Too often, pet care is seen as simple or instinctual—just for “animal lovers.” But Jenn Dahinten reminds us that caring for someone else’s pet isn’t the same as caring for your own. It demands education, experience, and emotional intelligence. Certification through PACCC proves that you take your role seriously, and that you’re committed to excellence in your profession. When pet parents leave their pets in our care, they deserve nothing less than a certified professional. About our guest: Jenn Dahinten became the owner, and operator of Royal Pets Hotel and Enrichment in 2009 and founded the charitable “Racers Fund”, for retired service dogs shortly after. Having been a pet parent and client of pet care facilities on four different continents she relished the opportunity to provide the kind of loving care, expertise, and professionalism that she always felt our fur family deserved. Before joining the pet care industry, Jenn first was a paramedic (human). Jenn studied Biochemistry at the University of Guelph, Ambulance and Emergency Care at Conestoga College, and then Advanced Life Support Paramedic (L3) at the University of Natal. During her years of providing air/ground emergency care across continental Africa, Europe, and the UK, Jenn was also active in providing veterinary assistance at local small animal practices and shelters. During a subsequent career in pharmaceutical sales, marketing, and training, Jenn returned to Canada and discovered her calling in the pet care and education industry. From the start, Jenn has been an advocate for fear free practices across grooming and training and has ensured that Royal Pets has been at the forefront of setting the standard in pet care. Royal Pets has been a part of both the IBPSA and The Dog Gurus since their inception and is proud to be an active member of the APDT, Fear Free ™ Organization, and PACCC. Jenn continues to provide education and training opportunities locally and within her industry and continues to champion continuing education, certification, regulation, and professionalism as some of the many necessary means to guarantee our pets get the care and attention they deserve. Links: PACCC: Check out their Facebook: Alabama Legislation: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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628: Recovering from a Bad Hire
09/08/2025
628: Recovering from a Bad Hire
What happens when the excitement of growing your team turns into the disappointment of a bad hire? In this episode, we explore why failed hires sting so deeply, from the personal investment of time and trust to the disruption it causes clients, pets, and team morale. We share how rushing to replace too quickly can compound mistakes, while ignoring red flags or skipping feedback loops leaves you vulnerable to repeat issues. While every bad hire feels discouraging, it doesn’t have to define your business or your leadership. By giving yourself space to grieve, reviewing the clues left behind, strengthening your hiring funnel, and communicating transparently with your team, you can recover with resilience and make smarter, more confident hires in the future. Main topics: Why bad hires feel personal Client and team disruption Review process for red flags Improve hiring funnel steps Transparent team communication plan Main takeaway: “One bad hire doesn’t define you as a leader—it’s how you respond that matters.” Every business owner will eventually face a hire that doesn’t work out. It feels discouraging, personal, and costly—but it isn’t the end of your story. The key is to pause, reflect, and look at what lessons you can take forward. Was it a process issue, a cultural mismatch, or a lack of support? By strengthening your systems and trusting your instincts, you come back wiser and more confident. Remember, leadership isn’t about being perfect—it’s about learning, adapting, and continuing to build a team that serves pets and people well. Links: - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE’ for 5% OFF. Expires 10/1/2025 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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627: Profit Isn’t Just About Money with Morgan Weber
09/03/2025
627: Profit Isn’t Just About Money with Morgan Weber
What does it really mean to grow your business? In this episode, Morgan Weber of Lucky Pup shares why growth isn’t always the answer and how defining success on your own terms is crucial for long-term sustainability. She unpacks the danger of chasing vanity metrics, the importance of budgeting your time like your finances, and why business owners must avoid resentment and burnout. Morgan also explains how to build a “filter system” based on values and goals to guide decision-making. Whether you’re solo or scaling, this is an honest look at staying aligned in a world pushing constant expansion. Main Topics Time, money, and energy profit Boundaries and burnout prevention Making values-based decisions Vanity metrics vs real success Transitioning to pet retail ownership Main takeaway: ““You don’t get an award for how much pain you carry.” In pet care, it’s easy to fall into the trap of overworking, overgiving, and overcommitting. But martyrdom isn’t a badge of honor—it’s a fast track to burnout. Your clients don’t expect you to sacrifice everything, and your business won’t thrive if you’re running on empty. Instead, choose sustainability. Set boundaries. Prioritize time, energy, and joy. You deserve a business that supports your life—not one that consumes it. About our guest: Morgan Weber is a multi-passionate entrepreneur and the founder of Lucky Pup Adventures, a pet sitting and dog walking company launched in 2013. Following a deeply personal loss, she founded Memory Flame Candle Co. to bring comfort to grieving hearts. She also hosts the Lucky Pup Podcast and offers coaching for pet professionals, helping them build values-based businesses. Most recently, Morgan and her husband purchased a local pet supply store, adding retail ownership to their entrepreneurial journey. With a background in design and a heart for community, Morgan helps others grow intentionally and sustainably. Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Links: Lucky Pup Adventures: Memory Flame Candle Co.: Lucky Pup Podcast on Instagram: IndiePet (for retail pet stores): Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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626: The Ho-Hum Pet Sitter
09/01/2025
626: The Ho-Hum Pet Sitter
What happens when the joy of pet sitting starts to fade into monotony? In this episode, we explore why the “ho-hum” feeling creeps in, from repetitive routines and emotional fatigue to physical exhaustion, isolation, and the comparison game on social media. We share how staying stuck in this flat season can impact client experience, dull attention to detail, and accelerate burnout. While monotony is a natural byproduct of sustained work, it doesn’t have to define your business. By shifting perspective, setting micro-goals, refreshing routines, learning something new, and prioritizing real rest, you can reignite your motivation and keep showing up with purpose for pets and their people. Main Topics Why monotony shows up Risks of staying stuck Micro-goals to add novelty Reframing purpose and “why” Rest, learning, and experimentation Main takeaway: “Monotony isn’t a sign that you don’t care anymore. It’s a natural byproduct of sustained, repetitive work.” If pet care feels flat, you’re not broken—you’re human. Start tiny: take a new route, set a micro-goal, or write today’s update from the dog’s point of view. Look for one new detail—different eyes, a funny ear curl, a new cue reinforced—and share it with the client. Reconnect with your “why”: this isn’t just another walk; it’s the highlight of a pet’s day and peace of mind for their person. Rest on purpose, learn something new, and aim for just 1–5% better tomorrow. Links: - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE’ for 5% OFF. Expires 10/1/2025 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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625: Pet First Aid Essentials Every Sitter Should Know with Arden Moore
08/27/2025
625: Pet First Aid Essentials Every Sitter Should Know with Arden Moore
What should you do when a pet emergency happens on your watch? In this episode, Arden Moore returns to share practical, life-saving advice for pet sitters and dog walkers. From subtle signs of stress to new research on treating heatstroke, Arden emphasizes the importance of preparedness, adaptability, and calm communication. She also discusses the mental mindset needed to respond effectively and the benefits of her new self-paced CPR and first aid courses. Whether you’re a seasoned professional or just starting out, this episode will help you handle emergencies with confidence. Main topics: Recognizing pet stress signals Communicating concerns to clients Staying calm in emergencies Essential tools & MacGyver-style hacks Pet first aid training options Main takeaway: “You all have permission to freak out—later.” When you’re in the middle of a pet emergency, it’s easy to panic. Arden Moore reminds us that staying calm in the moment is critical. You can cry or collapse later—right now, your focus is the pet in front of you. Ground yourself with deep breathing, take action using your training, and be fully present. Remember, you’re their first responder. Be their calm in the chaos. About our guest: Arden Moore is a master certified pet first aid instructor, bestselling author of over two dozen pet books, and host of the long-running “Oh Behave Show” on Pet Life Radio. She’s trained thousands of pet professionals worldwide through in-person, interactive Zoom, and now self-paced courses. Arden also serves as editor of the NAPS member magazine and is passionate about helping pet professionals stay safe, smart, and ready for anything. Links: Facebook: YouTube: @ardenmoore352 TikTok: @ardenmoorepets LinkedIn: Instagram: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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624: When the Pivot Hurts
08/25/2025
624: When the Pivot Hurts
What happens when your business no longer fits the market—or the law? In this episode, we explore the challenges of pivoting, from labor law changes to zoning regulations to personal burnout. We share stories of sitters who had to shift away from overnights, navigate the shift from independent contractors to W2 employees, or give up in-home boarding due to city requirements. While pivots can feel like rejection of our original vision, they also open doors to resilience, creativity, and new opportunities. Ultimately, give yourself grace, communicate with clients, and stay grounded in your mission of serving people and pets. Main Topics Forced pivots from labor laws Market misfit and niching down Personal capacity and burnout Overnights, IC vs W2 challenges Zoning, licensing, and compliance Main takeaway: “Pivots are not a failure. They’re a way for your business to keep going and keep growing and serve more people.” It’s easy to feel like you’ve failed when your business vision doesn’t match reality. Maybe new labor laws mean you can’t keep using ICs. Maybe your market doesn’t want the service you love most. Or maybe your own energy and capacity have changed. But pivoting isn’t quitting—it’s adapting. Each pivot is a chance to realign with your mission, meet your clients’ needs, and keep moving forward. The heart of your business isn’t a single service—it’s the relationships and trust you’ve built. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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623: Helping Pet Birds Thrive with Dr. Jennifer Graham
08/20/2025
623: Helping Pet Birds Thrive with Dr. Jennifer Graham
How can we make sure we’re providing the best care possible for pet birds? Dr. Jennifer Graham, President of the Association of Avian Veterinarians, joins the show to discuss the crucial partnership between avian vets and pet sitters. From common health issues and behavioral cues to transport tips and nutrition red flags, Jennifer shares decades of wisdom to help pet sitters level up their bird care. She emphasizes the importance of consistency, observation, and cleaning routines, especially when dealing with exotic species. With practical resources and a collaborative mindset, pet sitters can confidently expand their services to feathered clients. Main Topics Understanding avian behavior and health Nutrition and feeding red flags Emergency signs and first aid prep Importance of cleaning and routines Vet-sitter collaboration tips Main takeaway: “The more you know about birds, the better you’ll be at picking up subtle things.” 🐦 Pet sitters, don’t let your first bird client be your first time learning about avian care. From their subtle signs of illness to their specific dietary needs, birds require observant, informed caregivers. Whether it’s checking that seed hulls aren’t mistaken for food or knowing when fluffing means trouble, every detail matters. Take time to learn, ask questions, and work closely with avian vets. Your bird clients—and their humans—will thank you. About our guest: Dr. Jennifer Graham is the President of the Association of Avian Veterinarians and a leading voice in exotic animal medicine. With a veterinary degree from Auburn University and specialty training from UC Davis and the University of Georgia, Dr. Graham has spent her career advancing the care of birds and exotic pets. She’s taught at Tufts University, worked in emergency and specialty practices, and now consults with veterinarians while practicing part-time in Alabama. A lifelong bird lover, she also shares her home with an Amazon parrot, a budgie, and some chickens. Links: Association of Avian Veterinarians: Find an Avian Vet: Avian Owner Resources & PDFs: Lafeber Bird Care Education: Harrison’s Bird Foods (Care Guides): Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Sitters International Visit: Code: PSC15
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622: Who Are You Beyond the Leash?
08/18/2025
622: Who Are You Beyond the Leash?
This episode explores the powerful role identity and labels play in the life of a pet sitter. Too often, we adopt labels given by clients, colleagues, or even ourselves—like “just a dog walker”—without questioning if they reflect our full value. We discuss how external and internal labels shape confidence, pricing, and client relationships, and how narrowing our identity increases the risk of burnout. Practical reflection exercises help reframe limiting labels and uncover hidden strengths that influence both business and personal growth. At the heart of it all is this reminder: you are valuable not because of your revenue or role, but simply because you are you. Main Topics Labels that shape our identity External vs. internal labels Reframing limiting self-talk Confidence in pricing and value Avoiding burnout through perspective Main takeaway: “You are valuable because you are you.” This reminder goes beyond business, beyond the labels others give us, and even beyond the titles we cling to for security. Too often, we define ourselves by how others see us or by how much money our business makes. But your worth isn’t tied to revenue, reviews, or the number of clients you serve. You bring value simply by being who you are—your experiences, your passions, your personality, and your humanity. When we remember this, our confidence grows, our pricing reflects our true worth, and our client relationships deepen. Never forget: I am is a complete sentence. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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621: Weddings, Walks, and Winning Clients with Kaitlin Wood
08/13/2025
621: Weddings, Walks, and Winning Clients with Kaitlin Wood
Kaitlin Wood of Kaitlin’s Pet Sitting in Chattanooga, TN shares her journey from teenage sitter to full-time business owner. She discusses the evolution of her services, including her growing wedding assistance offering, and the importance of clear client communication. Kaitlin opens up about lessons in time management, setting boundaries, and the struggle of finding trustworthy team members. Her passion for pets and people shines through as she talks about building trust and delivering peace of mind. Main topics: Managing time and personal balance Transitioning from solo sitter to team Building trust through consistency Offering wedding pet services Client expectations and boundary setting Main takeaway: “It’s not just about loving animals—you have to be honest, reliable, and dependable.” Loving pets is only the beginning. What sets great pet sitters apart is their reliability, integrity, and follow-through. Your clients are trusting you with their most beloved companions and their home. They deserve someone who shows up on time, communicates clearly, and follows through on every promise—every time. In an industry where trust is everything, it’s the quiet consistency that builds unshakable peace of mind. Be the sitter you’d want for your own pet. About our guest: Kaitlin Wood is the owner of Kaitlin’s Pet Sitting in Chattanooga, Tennessee. She offers drop-in visits, dog walking, and overnight care, and has recently expanded into wedding day pet assistance—helping pets be part of their owners’ big day. With a background in psychology and a heart for animals, Kaitlin focuses on delivering peace of mind to clients by being trustworthy, responsive, and deeply committed to pet well-being. She’s currently running her business solo but is planning to grow her team and potentially open a boarding location in the future. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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620: The 10 Non-negotiables You Need in Your Policies
08/11/2025
620: The 10 Non-negotiables You Need in Your Policies
Non-negotiables aren’t just nice-to-have—they’re the backbone of running our pet care business. In this episode, we share the 10 essential policies and procedures we believe every sitter and walker should put in place. From cancellation and payment terms to health requirements and emergency plans, we explain why each matters and how we enforce them. We also talk about the dangers of bending rules too often and how exceptions can quietly become the norm. Through practical examples, we show how we protect our business, clients, and pets by keeping our boundaries clear and consistent. Main Topics: Setting clear cancellation policies Payment terms and cash flow stability Booking procedures to avoid missed visits Emergency planning and client communication Health, behavior, and access requirements Main Takeaway: “Without clear non-negotiables, you risk running your business on someone else’s terms instead of your own.” When you don’t define your boundaries, you leave room for clients, circumstances, and even your own desire to be accommodating to dictate how your business operates. This can lead to burnout, lost income, and stress you didn’t sign up for. Non-negotiables aren’t about being rigid—they’re about protecting your time, your energy, and your ability to serve well. When you decide what’s essential and stick to it, you run your business with intention, not reaction. Take control before someone else does. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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619: From Silos to Synergy: Building Better Pet Care Together with Dr. Christie Cornelius
08/06/2025
619: From Silos to Synergy: Building Better Pet Care Together with Dr. Christie Cornelius
What happens when pet sitters and independent veterinarians start working together more intentionally? Dr. Christie Cornelius, Director of the Independent Veterinary Practitioners Association, joins the show to discuss the unique challenges and strengths of independently owned veterinary practices. She explores how pet sitters can play a pivotal role in improving pet health outcomes through strong communication and observation. The conversation covers evolving veterinary trends, AI integration, and practical ways to establish partnerships between sitters and clinics. Dr. Cornelius shares how trust, storytelling, and showing up consistently can build lasting community relationships. Main Topics Independent veterinary clinic challenges Pet sitter-veterinarian collaboration AI in veterinary care Building trust and communication End-of-life and hospice pet care Main takeaway: “What they want is they want to be invited into your mission, and they want to participate in that, and then showing them how care is actually a collective act builds those lasting bonds.” As pet sitters, we often feel like we’re doing it all on our own. But the truth is, the most powerful care happens when we collaborate. Pet parents are craving connection and clarity—they want to know that their sitter, their vet, and everyone involved in their pet’s life are on the same page. When we open the door to cooperation, we don’t just lighten our load—we build bonds that benefit the pet most. Invite others into your mission. That’s where the magic happens. About our guest: Dr. Christie Cornelius is a veterinarian with over two decades of experience, currently serving as the Director of the Independent Veterinary Practitioners Association. After founding Texas’s first water-based pet cremation and home hospice care business, she sold her practice to help launch BluePearl’s national pet hospice program. Now, she focuses on consulting and empowering other independent vets through leadership, business strategy, and community collaboration. Based on Galveston Island, Dr. Cornelius also provides in-home veterinary services in her local area. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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618: Building a Self-Strengthening Business
08/04/2025
618: Building a Self-Strengthening Business
In this episode, we explore what makes a pet care business stronger over time. Using the example of Corten steel—designed to strengthen through exposure—we discuss how intentional systems and experiences build long-term resilience. We share six key areas to focus on, including SOPs, hiring, marketing, education, feedback, and boundaries. Each one is like a layer of protection that helps your business weather challenges and grow stronger. It’s an honest look at what it takes to build something that lasts. Main topics: SOPs as foundational strength Hiring for long-term alignment Patient, persistent marketing Continuous education and training Feedback loops and business boundaries Main takeaway: Your business doesn’t need to be perfect—it needs to be built to get stronger with every challenge. Every tough season, every uncomfortable piece of feedback, every slow marketing return—it all has the potential to make your business better. The key is embracing the process and building systems that grow stronger with time, not weaker. We don’t have to shine to be successful; we have to last. And that means showing up, learning, refining, and weathering the storms on purpose. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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617: Building a Community Pet Store That Sticks with Morgan and Austin Weber
07/30/2025
617: Building a Community Pet Store That Sticks with Morgan and Austin Weber
What happens when pet sitters take the leap into retail? Morgan and Austin Weber, owners of Lucky Pup Adventures, share how they purchased and now run Woofs and Waves, a beloved community pet store in Sioux Falls. They dive into the differences between managing a service business and a retail space, including inventory, staff training, and community outreach. They reflect on their complementary strengths and how they divide responsibilities for long-term growth. They also share how they’re staying intentional about values, culture, and customer experience while preparing for potential future expansion. Main Topics Transitioning from service to retail Staff training and team culture Community outreach and partnerships Inventory and product selection Preparing for business growth Main takeaway: “You don’t have to know everything about everything—you just need the right people passionate about the right things.” Running a business—especially in the pet industry—can feel overwhelming. From inventory and client care to marketing and employee training, there’s always something new to learn. But the truth is, you don’t need to be an expert in it all. What matters most is building a team where each person brings their strengths and passions to the table. When your fish lover geeks out over tanks and your dog nerd knows every ingredient in your food aisle, magic happens. Hire well, empower your people, and let their passion lead the way. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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616: The Bankruptcy of Wag!: What It Means for Us
07/28/2025
616: The Bankruptcy of Wag!: What It Means for Us
Wag!, one of the largest gig economy pet care platforms, has filed for Chapter 11 bankruptcy and is undergoing a rapid restructuring. This episode explores the deeper issues behind Wag’s financial collapse, including its flawed business model, sitter churn, and lack of consistent, relationship-driven care. The discussion highlights how investor interest is shifting away from gig platforms toward higher-margin services like pet insurance and veterinary e-commerce. Independent pet care providers are uniquely positioned to meet modern client expectations through professionalism, trust, and personalized service. As the industry changes, quality and consistency are emerging as the new standard in pet care. Main Topics Wag!’s Chapter 11 bankruptcy Gig economy pet care flaws Independent sitter advantages Investor market shifts Trust, consistency, and professionalism Main Takeaway: “Pet care isn’t like ride-sharing—you can’t just put a body in front of a dog and call it service.” Apps may make booking easy, but ease doesn’t equal quality. True pet care is built on trust, consistency, and connection—not convenience alone. Your clients want to know who’s walking their dog, how they’re trained, and that they’ll actually show up and care. That’s something no algorithm can guarantee. This is why independent pet care professionals matter now more than ever. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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615: Boundaries, Budgets, and Burnout with Rachelle Steele
07/23/2025
615: Boundaries, Budgets, and Burnout with Rachelle Steele
Are you treating your pet sitting like a real business? In this episode, Rachelle Steele of Loving Arms Pet Services returns to share how she transitioned from a hobbyist mindset to confidently leading her company. She dives deep into boundaries with clients, why setting an emergency fund is crucial, and how she prices her services based on value—not competition. Rachelle also opens up about preparing for the future, possible expansion, and navigating the mental shift from animal lover to business leader. Her advice is practical, empowering, and a must-listen for anyone ready to stop winging it and start planning with purpose. Main Topics Business mindset development Setting boundaries with clients Pricing strategy based on value Emergency fund and long-term planning Balancing emotion and professionalism Main takeaway: “I will defend my peace before I defend my pricing.” Let that sink in. As pet professionals, we often feel pressure to justify our rates. But what if we stopped negotiating our worth and instead stood firm on what gives us peace, freedom, and sustainability? That’s exactly what Rachelle Steele of Loving Arms Pet Services is doing. In our newest Pet Sitter Confessional episode, she shares how a business mindset, firm boundaries, and intentional planning have helped her build a fulfilling and resilient career. Links: Previously on Episode 419: Website: Email: Facebook: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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614: How to Listen Instead of React
07/21/2025
614: How to Listen Instead of React
Business owners often feel compelled to defend every policy and decision. We share a recent incident that brought that into sharp focus. We explore why learning to observe rather than react is a skill worth cultivating. From dealing with difficult client feedback to navigating aggressive Facebook comments, we share some personal stories and hard-earned lessons in restraint. Observation leads to better leadership, stronger boundaries, and a healthier business culture. Remember, not everything deserves a reply—sometimes the best response is no response at all. Main Topics Emotional regulation in business Handling online criticism gracefully Responding to client complaints Leadership through observation Protecting energy and mental health Main Takeaway: “Remind yourself that not everything needs a reply. Some things need maturity and margin and a deep breath.” In pet care—and business in general—it’s tempting to fire back immediately when someone questions your work, your policies, or your prices. But not every situation calls for a response. Often, the wiser path is observation: gathering context, cooling down, and responding with clarity rather than emotion. Protect your energy. Reserve it for the pets and people who trust you day in and day out. Leadership starts with emotional discipline. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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613: Transitioning from Full-Service to Specialty with Mandi Fleitz
07/16/2025
613: Transitioning from Full-Service to Specialty with Mandi Fleitz
Have you ever wondered if your business could thrive by serving just one type of pet? In this episode, Mandi Fleitz, owner of Durham Cat Company, talks about her bold decision to transition from running a general pet sitting and dog walking company to exclusively serving cats. Mandi shares why she made the switch, how she navigated the emotional process of closing her first business, and the surprising benefits of becoming a niche specialist. She also discuss how cat clients’ needs have evolved, the importance of customized care, and what’s next for Durham Cat Company. Whether you’re thinking about niching down or just love hearing stories of business transformation, this episode is packed with insights. Main Topics: Transition to cat-only business Work-life balance and career shift Value of niche branding Special needs cat care expertise Client communication and surveys Main Takeaway: “Just because we start something doesn’t mean it has to end looking anything like we started.” This reminder from Mandi Fleitz of Durham Cat Company is a powerful lesson for every pet sitter and small business owner. Over tia a me, we grow, our passions shift, and our needs change — and our businesses should evolve with us. Mandi’s story of transitioning from a full-service pet sitting company to a cat-only care business is proof that narrowing your focus can actually open more doors. By embracing her love for cats and creating a service tailored just for them, she built a business that works better for her life while serving her clients better too. Don’t be afraid to pivot — sometimes the best opportunities come when you let go of what no longer fits. About our guest: Mandi Fleitz is the owner of Durham Cat Company, a cat-exclusive pet sitting business in Durham, North Carolina. After several years running a general pet sitting and dog walking business, Mandi realized her passion and expertise were best suited for feline clients. With a background in fashion merchandising and retail management, Mandi transitioned into pet sitting in 2016 and has built a reputation for providing compassionate, specialized care for cats, including those with special needs. Today, Durham Cat Company is known for its stress-free visits and personalized care that puts cats’ comfort first. Links: Website: Instagram: Facebook: Beth Pasek’s Book & Resources (as mentioned): Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾
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612: 13 Years, 13 Lessons: What We’ve Learned as Pet Sitters
07/14/2025
612: 13 Years, 13 Lessons: What We’ve Learned as Pet Sitters
Over the past 13 years, we’ve built, paused, and rebuilt our pet sitting business across multiple cities and life stages. In this episode, we share the lessons that have shaped how we operate today—from getting licensed and insured, to listening closely to clients, and setting clear policies. We talk about the hard decisions that came with growth, like raising prices and ending services that no longer fit. We also reflect on the emotional journey of staying connected to our work while learning to lead with boundaries. It’s a candid look at the evolution of a pet care business and the people behind it. Main Topics Licensing and insurance basics Client communication best practices Blocking and protecting time off Evolving with your business Valuing your time and boundaries Main Takeaway: We had to make changes because they were right for us… They were what we needed, both personally and as a business. After 13 years in the pet sitting industry, we’ve learned that not every decision will make everyone happy—and that’s okay. Whether it was shutting down boarding, raising prices, or walking away from house sitting, each change moved us closer to a business that aligned with our lives and values. You don’t have to say yes to every client or follow someone else’s path. You have permission to make bold choices that serve you, not just your business. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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611: Partnerships that Support Felines and Their Owners with Dr. Ashlie Saffire
07/09/2025
611: Partnerships that Support Felines and Their Owners with Dr. Ashlie Saffire
Are pet sitters and veterinarians really on the same team when it comes to caring for cats? In this episode, Dr. Ashlie Saffire, feline specialist and President of the Feline Veterinary Medical Association, joins the show to explore how deeper collaboration between pet sitters and veterinary professionals can dramatically improve cat care. She dives into common stress-related cat health issues, the importance of maintaining routines, and why understanding feline behavior is essential. They discuss practical tips for pet sitters—like using pheromones, documenting eating habits, and asking better intake questions. Dr. Saffire also encourages pet sitters to pursue certifications and reach out to local clinics to form partnerships built on trust and knowledge. Main topics: Building vet-pet sitter partnerships Understanding cat stress and anxiety Importance of routine in feline care Using pheromone therapy for calmer cats Certification and education for sitters Main takeaway: “Cats actually are a lot harder to care for than dogs… People are finally figuring that out.” Dr. Ashlie Saffire, feline vet and President of the Feline Veterinary Medical Association, joined us on Pet Sitter Confessional to talk all things cat care. As more pet parents recognize the unique needs of their cats, pet sitters have a vital role to play in supporting feline health. From routines to stress reduction to better communication with vet teams, we can make a big difference--if we take cats seriously. Let's give cats the thoughtful, professional care they truly deserve. 🐱💡 About our guest: Dr. Ashlie Saffire is a board-certified feline specialist and the current President of the Feline Veterinary Medical Association. She co-owns and practices at a feline-focused clinic in Columbus, Ohio, where she combines patient care with ongoing research, teaching, and veterinary leadership. Originally trained in equine medicine, Dr. Saffire transitioned to feline care after recognizing the unique needs and misunderstood behaviors of cats. She is passionate about educating both veterinary professionals and pet caregivers to raise the standard of feline health and well-being worldwide. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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610: The Trap of Loving What You Built Too Much
07/07/2025
610: The Trap of Loving What You Built Too Much
Have you ever clung to a system simply because you built it? In this episode, we explore the IKEA effect—how emotional investment in our creations can unintentionally sabotage our pet care businesses. We unpack how pride and ownership can be both motivating and limiting, and how to know when it’s time to evolve. With practical examples from scheduling tools to onboarding procedures, we offer tools to recognize when you’re stuck. This is your invitation to build a better, more sustainable business—one that serves your clients, your team, and your future self. Main Topics The IKEA Effect in Business Emotional Investment vs. Functionality Feedback and Continuous Improvement Delegation and Scalability Building for the Future Buyer Main Takeaway: The best businesses are built to serve others, not to preserve our ego. As business owners, it’s easy to get attached to what we’ve created—spreadsheets, policies, even how we onboard clients. But clinging to what we built just because we built it can hold us back. The real strength comes from evolving, replacing weak spots, and asking hard questions like, “Is this still working?” or “Would I build this the same way today?” When we hold our systems loosely and commit to serving others excellently, we make space for growth, joy, and lasting impact. Build for service, not ego. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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609: Love 4 Dogs, Love for Community with Maricella Sauceda
07/02/2025
609: Love 4 Dogs, Love for Community with Maricella Sauceda
What does it take to start over and succeed in pet care—twice? After moving from Los Angeles to Canada, Maricella Sauceda launched Love 4 Dogs Pet Services from scratch, building it into a thriving solo operation. When betrayal and burnout led her to scale back and start fresh in a new town, she leaned on resilience, community, and clarity to move forward. From seasonal adventure hikes to enrichment walks for senior dogs, she shares how custom services and strong boundaries have helped her stay passionate and present. Her evolving journey—including a surprising recovery from a cat allergy—highlights the power of trusting your instincts and staying true to your purpose. Main Topics Starting over in a new country Rebuilding after betrayal and burnout Offering seasonal and custom services Balancing business with community work Overcoming health challenges to grow services Main Takeaway: “I can reinvent myself again… because I’ve done it over and over.” Starting from scratch isn’t a failure—it’s proof that you’re adaptable, capable, and strong. Maricella Sauceda’s journey in pet care is a reminder that we’re not defined by setbacks, but by our willingness to keep showing up, keep serving, and keep dreaming. Whether it’s moving to a new country or recovering from betrayal, she proves that resilience and reinvention go hand in hand. If you’ve ever had to hit reset, this episode will inspire you to trust your experience and believe in your next chapter. About our guest: Maricella Sauceda is the owner and founder of Love for Dogs Pet Services based in Aurora, Ontario, just north of Toronto. Originally from Los Angeles, she moved to Canada in 2009 with her two beloved rescue dogs, Tazz and Jazz (may they rest in peace), who were more than happy to make the cross-country journey by her side. After months of research and planning, she officially launched Love for Dogs in 2010—building the business from the ground up with determination and care. Surrounded by animals her entire life, Maricella has a natural disposition that dogs and cats instinctively gravitate toward. As an only child, pets became her closest companions, a bond that still shapes her work today. She is certified in Pet CPR and has completed continuing education in Animal Behaviour and Welfare through the University of Edinburgh, and Dog Emotion and Cognition through Duke University. Her services include weekday dog walking, seasonal forest adventure hikes, and enrichment walks for senior dogs, along with select custom services for long-time clients. Now developing Love 4 Cats after recovering from a long-standing allergy, Maricella brings her signature personal touch to feline care. Deeply involved in her local community, she volunteers with Turtle Tias, serves on her child’s school council, and contributes to local town committees. Starting Love for Dogs has been one of the best decisions of her life—and her clients’ pets are better for it. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Visit: and use code ‘confessional15’ at checkout to save $15 off your first year!
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608: Why You Shouldn’t Skip Your Mid-Year Review
06/30/2025
608: Why You Shouldn’t Skip Your Mid-Year Review
How is your year going—really? In this episode, we share why doing a mid-year review is essential for personal and business clarity. We explore common reasons pet business owners avoid this process, from fear and overwhelm to unclear goals, and offer a practical roadmap to reflect, adjust, and move forward with purpose. We also dive into what to track, how to celebrate your progress, and how to simplify or pivot your goals. Mid-year is not just about performance—it’s about direction, clarity, and peace of mind. Main Topics Mid-year business reviews Setting and tracking goals Common pitfalls and course correction Simplifying services and processes Emotional and personal business reflection Main Takeaway: “Don’t let fear or busyness keep you from taking stock in what you have done.” We get it—running a pet care business is non-stop. But pausing to reflect on your year so far is not just helpful, it’s necessary. You deserve to know what’s working, what’s draining you, and what’s truly worth continuing. A mid-year review isn’t about shame—it’s about clarity and intention. Celebrate your progress, make intentional adjustments, and move into the second half of the year with renewed purpose. Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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607: Sustainability, Stress, and Success with Wendy Mackay
06/25/2025
607: Sustainability, Stress, and Success with Wendy Mackay
What does building a sustainable pet care business look like? Wendy Mackay, founder and owner of Pet Sitters Nelson, shares her 20-year journey from backpacking traveler to thriving business owner, offering a fresh look at how community involvement and flexibility can drive success. She dives into how she developed her signature services like “doggy day outs,” and the power of group walks in rented paddocks. Wendy also opens up about facing burnout, overcoming serious health challenges, and reimagining her business to prioritize her well-being. Her story is a heartfelt reminder that pet care is about more than just animals—it’s about people, purpose, and balance. Main Topics: • Building a business from scratch • Community events and outreach • Group dog walks in paddocks • Burnout and stress management • Flexible service pricing models Main Takeaway: Business is business—it shouldn’t be your whole life. Wendy Mackay is the founder and owner of Pet Sitters Nelson, based in Nelson, New Zealand. Originally from England, Wendy moved to New Zealand over two decades ago and built her business from the ground up. Known for her innovative “doggy day out” adventures and deep community involvement, she has grown Pet Sitters Nelson into a team-based operation offering pet sitting, dog walking, and small animal boarding. Wendy is passionate about providing enriching experiences for pets while maintaining a strong work-life balance—especially after facing personal health challenges that reshaped how she views business and life. About our guest: Wendy Mackay is the owner of Pet Sitters Nelson, a pet care business based in Nelson, New Zealand. Originally from Nottingham, England, Wendy moved to New Zealand 22 years ago and discovered her passion for pet care after a friend introduced her to the concept of pet sitting. What started as a novel business idea in New Zealand has grown into a comprehensive pet care service that includes pet sitting, dog walking, and innovative "doggy day out" services. Wendy has been instrumental in building community awareness around professional pet care services in the Nelson area, organizing events and maintaining an active presence to connect with pet owners. As a business owner, Wendy has navigated significant challenges including market changes during COVID-19, increased competition, and personal health challenges including a breast cancer diagnosis. These experiences have shaped her approach to business, emphasizing the importance of work-life balance, setting boundaries, and building a reliable team to support service delivery. Wendy is known for her flexible approach to pricing and services, adapting to meet different client budgets and needs while maintaining high-quality care standards. Her journey demonstrates resilience in entrepreneurship and a commitment to providing exceptional pet care services to the Nelson community. Links: Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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606: The Power of Both/And Thinking
06/23/2025
606: The Power of Both/And Thinking
In today’s pet care world, it’s easy to fall into false choices — between daycare and in-home care, solo sitters and teams, enrichment and exercise, and more. But these false dichotomies often lead to confused clients, bad service matches, and needless infighting between pet professionals. In this episode, we explore the most common false dichotomies in pet care, how they show up in client conversations and marketing, and how we as pet sitters and dog walkers can communicate more clearly and provide better care by embracing nuance. Because in pet care, it’s rarely either/or — and pets deserve better. Main Topics: False dichotomies in pet care Educating clients through conversation Marketing value over price Blending enrichment and exercise Embracing nuance in business decisions Main Takeaway: Clients have been sold so many false choices. They don’t know what to believe anymore. And that’s where we come in. As professional pet sitters and dog walkers, we’re not just providing a service—we’re a guide helping pet parents cut through the noise. Too often, they’ve been told it’s boarding or in-home care. That it’s enrichment or exercise. That it’s the neighbor or the pro. But the truth is, the best care often lives in the both/and. When we educate with empathy and lead with clarity, we help our clients feel confident—and pets get what they really need. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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605: Innovate & Elevate: Pet Care Synergy with Ines McNeil
06/18/2025
605: Innovate & Elevate: Pet Care Synergy with Ines McNeil
What happens when dog training meets pet sitting? Ines McNeil, APDT Chair, dives into how the pet care industry can benefit from cross-disciplinary collaboration. She explores innovative training methods, shared challenges, and evolving client expectations. Her conversation also highlights the impact of emerging regulations on pet care practices. Ultimately, she showcases how working together can transform care for both pets and their owners. Main Topics: Bridging Pet Training and Sitting Navigating Industry Legislation Challenges Innovative Dog Training Techniques Building Collaborative Pet Networks Enhancing Client and Dog Care Main Takeaway: “The more dog owners become educated, the more we can clarify which certifications really matter for a professional.” – Ines McNeil In today’s pet care landscape, when owners take the time to understand the value behind each certification, they become empowered to choose the best professionals for their furry family members. This increased knowledge helps cut through marketing hype and highlights trainers who are truly committed to quality care. Educated pet owners spark a demand for transparency and high standards, which benefits the entire industry. By fostering a community of informed decision-makers, we create an environment where excellence is recognized and rewarded, ultimately improving the lives of both pets and their families. About our guest: Ines McNeil, B.S. Biology, CPDT-KA, is a dog training industry expert with over 17 years of experience. She has operated dog training businesses in Texas and New York state in addition to working for a multitude of organizations as a professional dog trainer teaching group classes, private in-home lessons, and providing board and train services. She was an early adopter of virtual dog training back in 2014 and helped hundreds to trainers make the leap to virtual training at the beginning of the pandemic in 2020. In October 2014, she founded The Modern Dog Trainer, an industry-leading coaching company dedicated to mentoring dog trainers on the business side of their craft. Her mission is to ensure every community has access to skilled, modern dog trainers by empowering trainers to build successful businesses. She believes that when dog trainers thrive, more dogs get the help they need, and talented trainers gain the resources to make a greater impact. Her work for the APDT-I is an extension of this deeply personal mission. Outside of work, Ines is a mom to a talented and curious 6 yr old. She also shares her home and life with her husband, a Cardigan Welsh Corgi, a rescue Chihuahua, and a rescue cat named Kiwi ("Kitty" in toddler speak). Links: APDT-I website: Webinar: Understanding Dogs Through Body Language and Behavior- Webinar: Audit Only- Learning Theory 101:Introduction to How Animals Learn- Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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604: Marketing Pet Sitting in a Modern Experience Economy
06/16/2025
604: Marketing Pet Sitting in a Modern Experience Economy
How should pet sitters adapt as client expectations shift? Camp Bow Wow is celebrating 25 years as a market leader in daycare and boarding. Their recent brand refresh and national pet parent survey offer valuable clues about where the pet care consumer mindset is heading — and what we, as dog walkers and pet sitters, can learn to better serve clients and compete in an increasingly emotional and experience-driven marketplace. In this episode, we explore insights from the survey, including the rise of the emotional experience economy, the power of community connection, and the growing demand for convenience and polished brands. We share why marketing outcomes—not just tasks—is now essential, and how refining the client experience can help us stand out. With practical examples, we discuss how small pet care businesses can thrive alongside big brands by leaning into our unique strengths. Main Topics Rise of the emotional experience economy Shifting client expectations for pet care Building community and client connection Marketing outcomes vs. checklists Streamlining client experience through tech and branding Main Takeaway: Pet care is no longer about just checking the box of functional care. It’s about selling the emotional experience and outcomes. Too often, we focus our marketing on what we do—feeding pets, walking dogs, refreshing water bowls. But today’s pet parents crave more than checklists; they want an experience. They want joy, enrichment, and peace of mind—for their pets and themselves. When you show them how your care brings happiness to their pets and reduces their own stress, you elevate your business beyond tasks. Don’t just market what you do—market how you make them feel. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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603: The Mission of Midwest Pet Sitter Affiliates with Kristin Holzapfel
06/11/2025
603: The Mission of Midwest Pet Sitter Affiliates with Kristin Holzapfel
What does local collaboration mean in 2025 and beyond? Why should pet sitters care about it? Kristin Holzapfel, founder of Midwest Pet Sitter Affiliates, joins us to share her journey of building a thriving community of pet sitters across the Midwest. She talks about the importance of educating both pet sitters and clients, how to move beyond third-party platforms, and why fostering an open-minded, collaborative culture matters for the future of the pet care industry. We cover how local organizations can raise industry standards, support professional growth, and create lasting connections that benefit sitters, clients, and communities alike. Main Topics: Founding Midwest Pet Sitter Affiliates Transitioning off third-party platforms Building a local educational community Handling client referrals & connections Upcoming Pet Professional Summit goals Main Takeaway: “We are not here to tell people how to operate their businesses. We want everyone to find the right fit for themselves and their clients.” Running a pet care business isn’t one-size-fits-all. Every business owner and every pet has unique needs. That’s why at Midwest Pet Sitter Affiliates, we embrace open-mindedness and foster a culture of support—not judgment. Whether you’re pen-and-paper or software-driven, whether you serve city clients or rural communities, your approach matters. It’s about helping everyone find what works best for them and their clients. Because when we collaborate instead of compete, our entire industry gets stronger. About our guest: Kristin Holzapfel is the founder and executive director of Midwest Pet Sitter Affiliates (MPSA). A professional pet sitter since 2017 and owner of Pampered Pepperinos & Pals, Kristin specializes in reactive dog care and education. Passionate about building supportive communities, she launched MPSA to help raise industry standards, promote collaboration, and connect pet sitters across the Midwest. Kristin also teaches pet CPR and first aid and actively engages in local and regional pet care initiatives. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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