Pet Sitter Confessional
A podcast by pet sitters, for pet sitters. After oner 10 years pet sitting, we've got some stories! Listen in as we talk candidly about our experiences as pet sitters and speak with others regarding theirs. From how to get started, to major lessons from tough situations, this is an in-depth look at the life of a pet sitter. Our goal is to grow a passionate community of pet sitters, making the industry better for everyone. We'd love to hear your story!
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608: Why You Shouldn’t Skip Your Mid-Year Review
06/30/2025
608: Why You Shouldn’t Skip Your Mid-Year Review
How is your year going—really? In this episode, we share why doing a mid-year review is essential for personal and business clarity. We explore common reasons pet business owners avoid this process, from fear and overwhelm to unclear goals, and offer a practical roadmap to reflect, adjust, and move forward with purpose. We also dive into what to track, how to celebrate your progress, and how to simplify or pivot your goals. Mid-year is not just about performance—it’s about direction, clarity, and peace of mind. Main Topics Mid-year business reviews Setting and tracking goals Common pitfalls and course correction Simplifying services and processes Emotional and personal business reflection Main Takeaway: “Don’t let fear or busyness keep you from taking stock in what you have done.” We get it—running a pet care business is non-stop. But pausing to reflect on your year so far is not just helpful, it’s necessary. You deserve to know what’s working, what’s draining you, and what’s truly worth continuing. A mid-year review isn’t about shame—it’s about clarity and intention. Celebrate your progress, make intentional adjustments, and move into the second half of the year with renewed purpose. Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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607: Sustainability, Stress, and Success with Wendy Mackay
06/25/2025
607: Sustainability, Stress, and Success with Wendy Mackay
What does building a sustainable pet care business look like? Wendy Mackay, founder and owner of Pet Sitters Nelson, shares her 20-year journey from backpacking traveler to thriving business owner, offering a fresh look at how community involvement and flexibility can drive success. She dives into how she developed her signature services like “doggy day outs,” and the power of group walks in rented paddocks. Wendy also opens up about facing burnout, overcoming serious health challenges, and reimagining her business to prioritize her well-being. Her story is a heartfelt reminder that pet care is about more than just animals—it’s about people, purpose, and balance. Main Topics: • Building a business from scratch • Community events and outreach • Group dog walks in paddocks • Burnout and stress management • Flexible service pricing models Main Takeaway: Business is business—it shouldn’t be your whole life. Wendy Mackay is the founder and owner of Pet Sitters Nelson, based in Nelson, New Zealand. Originally from England, Wendy moved to New Zealand over two decades ago and built her business from the ground up. Known for her innovative “doggy day out” adventures and deep community involvement, she has grown Pet Sitters Nelson into a team-based operation offering pet sitting, dog walking, and small animal boarding. Wendy is passionate about providing enriching experiences for pets while maintaining a strong work-life balance—especially after facing personal health challenges that reshaped how she views business and life. About our guest: Wendy Mackay is the owner of Pet Sitters Nelson, a pet care business based in Nelson, New Zealand. Originally from Nottingham, England, Wendy moved to New Zealand 22 years ago and discovered her passion for pet care after a friend introduced her to the concept of pet sitting. What started as a novel business idea in New Zealand has grown into a comprehensive pet care service that includes pet sitting, dog walking, and innovative "doggy day out" services. Wendy has been instrumental in building community awareness around professional pet care services in the Nelson area, organizing events and maintaining an active presence to connect with pet owners. As a business owner, Wendy has navigated significant challenges including market changes during COVID-19, increased competition, and personal health challenges including a breast cancer diagnosis. These experiences have shaped her approach to business, emphasizing the importance of work-life balance, setting boundaries, and building a reliable team to support service delivery. Wendy is known for her flexible approach to pricing and services, adapting to meet different client budgets and needs while maintaining high-quality care standards. Her journey demonstrates resilience in entrepreneurship and a commitment to providing exceptional pet care services to the Nelson community. Links: Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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606: The Power of Both/And Thinking
06/23/2025
606: The Power of Both/And Thinking
In today’s pet care world, it’s easy to fall into false choices — between daycare and in-home care, solo sitters and teams, enrichment and exercise, and more. But these false dichotomies often lead to confused clients, bad service matches, and needless infighting between pet professionals. In this episode, we explore the most common false dichotomies in pet care, how they show up in client conversations and marketing, and how we as pet sitters and dog walkers can communicate more clearly and provide better care by embracing nuance. Because in pet care, it’s rarely either/or — and pets deserve better. Main Topics: False dichotomies in pet care Educating clients through conversation Marketing value over price Blending enrichment and exercise Embracing nuance in business decisions Main Takeaway: Clients have been sold so many false choices. They don’t know what to believe anymore. And that’s where we come in. As professional pet sitters and dog walkers, we’re not just providing a service—we’re a guide helping pet parents cut through the noise. Too often, they’ve been told it’s boarding or in-home care. That it’s enrichment or exercise. That it’s the neighbor or the pro. But the truth is, the best care often lives in the both/and. When we educate with empathy and lead with clarity, we help our clients feel confident—and pets get what they really need. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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605: Innovate & Elevate: Pet Care Synergy with Ines McNeil
06/18/2025
605: Innovate & Elevate: Pet Care Synergy with Ines McNeil
What happens when dog training meets pet sitting? Ines McNeil, APDT Chair, dives into how the pet care industry can benefit from cross-disciplinary collaboration. She explores innovative training methods, shared challenges, and evolving client expectations. Her conversation also highlights the impact of emerging regulations on pet care practices. Ultimately, she showcases how working together can transform care for both pets and their owners. Main Topics: Bridging Pet Training and Sitting Navigating Industry Legislation Challenges Innovative Dog Training Techniques Building Collaborative Pet Networks Enhancing Client and Dog Care Main Takeaway: “The more dog owners become educated, the more we can clarify which certifications really matter for a professional.” – Ines McNeil In today’s pet care landscape, when owners take the time to understand the value behind each certification, they become empowered to choose the best professionals for their furry family members. This increased knowledge helps cut through marketing hype and highlights trainers who are truly committed to quality care. Educated pet owners spark a demand for transparency and high standards, which benefits the entire industry. By fostering a community of informed decision-makers, we create an environment where excellence is recognized and rewarded, ultimately improving the lives of both pets and their families. About our guest: Ines McNeil, B.S. Biology, CPDT-KA, is a dog training industry expert with over 17 years of experience. She has operated dog training businesses in Texas and New York state in addition to working for a multitude of organizations as a professional dog trainer teaching group classes, private in-home lessons, and providing board and train services. She was an early adopter of virtual dog training back in 2014 and helped hundreds to trainers make the leap to virtual training at the beginning of the pandemic in 2020. In October 2014, she founded The Modern Dog Trainer, an industry-leading coaching company dedicated to mentoring dog trainers on the business side of their craft. Her mission is to ensure every community has access to skilled, modern dog trainers by empowering trainers to build successful businesses. She believes that when dog trainers thrive, more dogs get the help they need, and talented trainers gain the resources to make a greater impact. Her work for the APDT-I is an extension of this deeply personal mission. Outside of work, Ines is a mom to a talented and curious 6 yr old. She also shares her home and life with her husband, a Cardigan Welsh Corgi, a rescue Chihuahua, and a rescue cat named Kiwi ("Kitty" in toddler speak). Links: APDT-I website: Webinar: Understanding Dogs Through Body Language and Behavior- Webinar: Audit Only- Learning Theory 101:Introduction to How Animals Learn- Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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604: Marketing Pet Sitting in a Modern Experience Economy
06/16/2025
604: Marketing Pet Sitting in a Modern Experience Economy
How should pet sitters adapt as client expectations shift? Camp Bow Wow is celebrating 25 years as a market leader in daycare and boarding. Their recent brand refresh and national pet parent survey offer valuable clues about where the pet care consumer mindset is heading — and what we, as dog walkers and pet sitters, can learn to better serve clients and compete in an increasingly emotional and experience-driven marketplace. In this episode, we explore insights from the survey, including the rise of the emotional experience economy, the power of community connection, and the growing demand for convenience and polished brands. We share why marketing outcomes—not just tasks—is now essential, and how refining the client experience can help us stand out. With practical examples, we discuss how small pet care businesses can thrive alongside big brands by leaning into our unique strengths. Main Topics Rise of the emotional experience economy Shifting client expectations for pet care Building community and client connection Marketing outcomes vs. checklists Streamlining client experience through tech and branding Main Takeaway: Pet care is no longer about just checking the box of functional care. It’s about selling the emotional experience and outcomes. Too often, we focus our marketing on what we do—feeding pets, walking dogs, refreshing water bowls. But today’s pet parents crave more than checklists; they want an experience. They want joy, enrichment, and peace of mind—for their pets and themselves. When you show them how your care brings happiness to their pets and reduces their own stress, you elevate your business beyond tasks. Don’t just market what you do—market how you make them feel. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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603: The Mission of Midwest Pet Sitter Affiliates with Kristin Holzapfel
06/11/2025
603: The Mission of Midwest Pet Sitter Affiliates with Kristin Holzapfel
What does local collaboration mean in 2025 and beyond? Why should pet sitters care about it? Kristin Holzapfel, founder of Midwest Pet Sitter Affiliates, joins us to share her journey of building a thriving community of pet sitters across the Midwest. She talks about the importance of educating both pet sitters and clients, how to move beyond third-party platforms, and why fostering an open-minded, collaborative culture matters for the future of the pet care industry. We cover how local organizations can raise industry standards, support professional growth, and create lasting connections that benefit sitters, clients, and communities alike. Main Topics: Founding Midwest Pet Sitter Affiliates Transitioning off third-party platforms Building a local educational community Handling client referrals & connections Upcoming Pet Professional Summit goals Main Takeaway: “We are not here to tell people how to operate their businesses. We want everyone to find the right fit for themselves and their clients.” Running a pet care business isn’t one-size-fits-all. Every business owner and every pet has unique needs. That’s why at Midwest Pet Sitter Affiliates, we embrace open-mindedness and foster a culture of support—not judgment. Whether you’re pen-and-paper or software-driven, whether you serve city clients or rural communities, your approach matters. It’s about helping everyone find what works best for them and their clients. Because when we collaborate instead of compete, our entire industry gets stronger. About our guest: Kristin Holzapfel is the founder and executive director of Midwest Pet Sitter Affiliates (MPSA). A professional pet sitter since 2017 and owner of Pampered Pepperinos & Pals, Kristin specializes in reactive dog care and education. Passionate about building supportive communities, she launched MPSA to help raise industry standards, promote collaboration, and connect pet sitters across the Midwest. Kristin also teaches pet CPR and first aid and actively engages in local and regional pet care initiatives. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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602: From Pastels to Pet Care: Crafting a Lasting Legacy
06/09/2025
602: From Pastels to Pet Care: Crafting a Lasting Legacy
How can a centuries-old art supply company teach us about running a pet care business? This episode draws lessons from La Maison du Pastel in Paris, a 300-year-old handcrafted pastel maker, to explore what it means to build a business rooted in quality and culture. It highlights the importance of prioritizing craft over scale, using thoughtful service offerings to meet specific client needs, and collaborating with clients to create personalized care. The conversation also emphasizes the power of storytelling in marketing and preserving company culture through growth and change. You’ll walk away inspired to build a business that’s small, intentional, and deeply connected to its clients. Main Topics Craft over scale in pet care Designing services for specific client needs Collaborating with clients for personalized care Storytelling as a marketing tool Preserving business culture through growth Main Takeaway: Our systems and automations should support our care, not replace our presence. In an increasingly digital world, it’s easy to lean on automation—but pet care is about connection. Technology should free us to be more present, not less. No app or email can replace the power of a kind word, a gentle touch, or an observant sitter who notices what a pet needs. Stay grounded in the heart of what makes your business special: genuine, hands-on care. That’s what clients remember—and why they come back. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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601: Not One More Vet with Gigi Tsontos
06/04/2025
601: Not One More Vet with Gigi Tsontos
What is life really like behind the scenes at your vet’s office? Collin sits down with Gigi Tsontos, Executive Director of Not One More Vet, Inc. (NOMV), to discuss the hidden mental health crisis facing veterinary professionals. Gigi shares the mission of NOMV, the complex stressors vets face, and the resources NOMV provides—from peer support to emergency grants. They also explore how pet sitters and pet parents can shift the culture through empathy, gratitude, and everyday check-ins. It’s a call to action to recognize, respect, and support the emotional toll behind every diagnosis. Main topics: Veterinary mental health crisis Suicide prevention in vet medicine NOMV programs and peer support Communicating with empathy and care Role of pet sitters in advocacy Main takeaway: “When we as a community value mental health, it creates a wave—it hits everyone, and it keeps going.” Mental health isn’t just an individual issue—it’s a community responsibility. In the veterinary and pet care industries, small acts of compassion and understanding can ripple outward, changing lives and reshaping culture. Whether it’s checking in on a colleague, expressing gratitude to your vet, or simply listening without judgment, your empathy makes a difference. Let’s be the start of that wave—because when we value each other’s wellbeing, we all rise together.. About our guest: Gigi Tsontos, LCSW, MPA, aka, Angelique, joined NOMV in January 2024. After studying Social Welfare Policy at the University of Kansas, Gigi spent two years in Mali West Africa as a Peace Corps Volunteer, returning to complete a Master of Science in Social Work at Columbia University and a second Masters in Public Administration from San Diego State University. Her career led her to work in social services, homeless services, mental health, victims’ rights, and nutrition supporting administrative roles and becoming a clinical social worker licensed in California and Kansas. Gigi lives in Kansas with her husband and 4 furry children. She sees the world as her home and has traveled extensively. Links: Race Around the World: On Youtube: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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600: Knowing When to Take Action
06/02/2025
600: Knowing When to Take Action
Have you ever found yourself endlessly planning but never actually launching? This episode explores the common trap of over-planning and perfectionism that keeps business owners stuck. Drawing lessons from Thomas Edison’s relentless experimentation, it contrasts “dwelling” with “doing” and emphasizes the power of messy, iterative action. It unpacks how fear of failure and the sunk cost fallacy often prevent entrepreneurs from testing ideas, and why feedback—not perfection—should guide the next move. With practical tools and real-world examples, the episode encourages you to take action and grow through experience. Main Topics Planning vs. taking action Fear of failure and judgment Iteration and experimentation Marketing and project feedback loops Setting deadlines and accountability Main takeaway: “Dwelling doesn’t grow your business—doing does.” We’ve all been there: rewriting flyers, tweaking a logo, or perfecting an email campaign for weeks. But at some point, planning becomes a comfort zone—and it stops you from growing. This week on Pet Sitter Confessional, we’re reminding ourselves (and you!) that progress requires putting things out into the world, messy or not. Done is better than perfect. Take that step—you can always revise it later. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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599: Standing Out in a Saturated Market with Natalie Durack
05/28/2025
599: Standing Out in a Saturated Market with Natalie Durack
How do you take a pet sitting business from one city to two, grow a team of 30+, and develop a thriving brand? In this episode, Natalie Durack of Happy Hounds Pet Services shares how she expanded from the Gold Coast to Brisbane, navigating market differences and competition. She discusses the importance of client communication, onboarding team members, and building a recognizable brand. Natalie also explains how she introduced wedding pet attendance and proposal services, creating new ways for pet parents to include their furry friends in big life moments. Tune in to learn how she sets herself apart in an industry filled with hobby sitters and temporary dog walkers. Main Topics: Expanding from Gold Coast to Brisbane – Challenges and market differences. Standing Out from Hobby Sitters – Competing with backpackers and low-cost providers. Wedding & Proposal Pet Services – How Happy Hounds includes pets in special events. Client Communication & Onboarding – Setting expectations and ensuring quality service. Hiring & Training a Team – Finding reliable staff and maintaining high standards. Main Takeaway: It’s more than just a dog walk. It’s about communication, reliability, and making sure our team provides a truly professional service. When you trust someone with your pets, you deserve more than just a warm body holding the leash. Professional pet sitters bring experience, training, and a commitment to high standards. At Happy Hounds, every dog walk, pet sit, or wedding service is handled with care, attention to detail, and a focus on your pet’s happiness. Because great pet care isn’t just about showing up—it’s about showing up the right way. 🐶💙 #HappyHounds #PetCarePros #ProfessionalPetSitting About our guest: Natalie Durack is the owner of Happy Hounds Pet Services, a thriving pet sitting and dog walking business operating in both the Gold Coast and Brisbane, Australia. Since starting her business, she has grown her team to over 30 sitters and offers a range of services, from daily walks to wedding pet attendance. Natalie is passionate about professionalizing pet care and creating a trusted brand that pet parents can rely on. When she’s not managing Happy Hounds, she’s fostering strong community relationships and finding new ways to serve pet owners. Links: Previously on: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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598: Selling What Has to Be Experienced
05/26/2025
598: Selling What Has to Be Experienced
How do you market something that has to be experienced to be believed? In this episode, we dig into the challenge of selling emotional value—like peace of mind, trust, and joy—when your service can’t be fully understood until after it’s delivered. We explore why emotional storytelling matters more than bullet points and how to connect with both logical and emotional buyers. From showcasing transformations to using guided testimonials, we share practical strategies for building trust and standing out. Whether you’re just starting out or looking to elevate your brand, this episode will help you sell the experience, not just the service. Main Topics Emotional vs. logical buyers Marketing through transformation stories Using visuals and social media effectively Creating consistent client experiences Gathering and leveraging client testimonials Main takeaway: “You’re not just offering a service—you are offering relief, joy, trust, yes, even peace of mind.” Marketing your pet care business isn’t about bullet points or just listing credentials. It’s about showing what reallyhappens—when a worried pet parent breathes easier because they saw their dog playing fetch with joy or their cat curled up peacefully after a visit. You’re offering an emotional transformation, not just a check-in. That’s why we need to tell stories, not just stats. Let your care be seen—in photos, in updates, and most importantly, in how you make people feel. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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597: Building Community, One Pet Store at a Time with Teresa Miller
05/21/2025
597: Building Community, One Pet Store at a Time with Teresa Miller
How important are independent pet stores to our community? In this episode, Teresa Miller, president of IndiePet and owner of Treats Unleashed, discusses the vital role of local pet retailers in building community connections. She shares insights into the challenges these stores face, including e-commerce competition and inflation, while highlighting how they can remain competitive through innovation and customer service. Teresa explains how IndiePet acts as a bridge between retailers and manufacturers to create sustainable industry growth. She also touches on the growing trend of cat ownership and the importance of fostering partnerships between independent pet businesses. Main Topics: The Role of IndiePet – Supporting independent pet stores and their impact on the pet industry. Challenges in the Pet Industry – Inflation, e-commerce competition, and shifting consumer trends. Community Engagement – How local pet stores foster relationships and support pet parents. Retail Trends & Innovations – Exclusive products, pet product rotations, and service expansions. Partnerships with Pet Businesses – How pet sitters, trainers, and groomers can collaborate with retailers. Main takeaway: “Neighborhood pet stores are more than just retailers; they’re gathering places where pet owners connect, learn, and support each other.” In today’s fast-paced world, it’s easy to feel disconnected, but independent pet stores, pet sitters, and dog walkers play a vital role in bringing pet lovers together. These businesses aren’t just about products and services—they help foster relationships, educate pet parents, and create a support system for those who want the best for their pets. As pet sitters and dog walkers, we have a unique opportunity to be connectors in our communities. We’re the trusted professionals who see pet parents daily, hear their concerns, and can introduce them to local pet stores, trainers, and groomers who align with their needs. We can help pet owners find the best products, discover community events, and connect with like-minded pet lovers who share their values. From breed meet-ups and pet adoption events to sharing tips on the best local pet-friendly spots, we have the power to shape a thriving pet community. By partnering with independent pet stores, we strengthen these essential small businesses and create a network that benefits pets and their families. About our guest: Teresa Miller is the owner of Treats Unleashed, a chain of independent pet stores with 19 locations between St. Louis and Kansas City, with more on the way. She began her career in the banking industry before transitioning to a tech startup in New York City. In 2002, she founded Treats Unleashed, which has grown organically into a trusted resource for high-quality pet products, customer education, and community partnerships. Beyond building her business, Teresa is deeply involved in her local community, volunteering with the Bi-State Pet Food Pantry to help provide pet food to owners in need. She is also a strong advocate for women-led businesses, actively supporting Mastermind programming for early-stage women entrepreneurs. On a national level, Teresa collaborates with the National Retail Federation (NRF) as an advocate for small retail businesses. Most recently, she worked with NRF to support the Credit Card Competition Act, introduced by Senators Roger Marshall and Dick Durbin in 2022, aimed at increasing competition and reducing swipe fees for businesses. As the president of IndiePet, a trade association dedicated to supporting independent pet retailers, she continues to champion small pet businesses, fostering connections between retailers and manufacturers to ensure industry growth and sustainability. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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596: Being Price Proud
05/19/2025
596: Being Price Proud
How confident are you when sharing your rates? In this episode, we explore the mindset of being price proud—what it means to stand behind your pricing without apology. We discuss how pricing is a reflection of your values, structure, and the quality of your service. From overcoming imposter syndrome to handling client pushback, we share practical tips to strengthen confidence and communication. Whether you’re a solo sitter or leading a team, this episode will inspire you to sell with pride, not guilt. Main Topics: Value-based pricing strategy Overcoming pricing insecurities Confidence in client communication Differentiating premium pet care Reframing sales as service Main Takeaway: “We’re not extracting money—we’re delivering something worth paying for.” Pricing shouldn’t make you squirm. If you believe in the quality of your service—your training, your structure, your reliability—then your pricing becomes a reflection of that value. Being price proud means you stop apologizing and start owning your role as a professional. Clients don’t just pay for a dog walk; they pay for peace of mind, for consistency, for trust. When you confidently communicate your rates, you’re showing clients what they’re truly getting—and why you’re worth it. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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595: Pet Aftercare and Ethical Standards with Donna Shugart-Bethune
05/14/2025
595: Pet Aftercare and Ethical Standards with Donna Shugart-Bethune
What happens after a pet passes away, and how can pet professionals support owners through this difficult time? Donna Shugart-Bethune, Executive Director of the International Association of Pet Cemeteries and Crematories (IAOPCC), shares the importance of ethical pet aftercare. She discusses the industry’s lack of federal regulation, the role of IAOPCC in setting standards, and why transparency and trust are essential. Donna shares insights on the evolution of pet cremation, the impact of grief, and how professional pet sitters can guide clients in making informed aftercare decisions. This conversation highlights the importance of self-regulation and education in ensuring pet owners receive compassionate, reliable services. Main Topics: The Evolution of Pet Aftercare – How cremation became the dominant choice. Self-Regulation in an Unregulated Industry – Why setting ethical standards is crucial. Transparency & Trust in Pet Cremation – How IAOPCC ensures accountability. Supporting Clients Through Pet Loss – The role of pet sitters in aftercare discussions. The Future of Pet Aftercare – Trends in cremation, memorialization, and eco-friendly options. Main Takeaway: “The biggest factor we have within our industry is trust. It’s so important to know that you can trust the person taking your baby into their care.” – Donna Shugart-Bethune Losing a pet is heartbreaking, and pet owners deserve to know their beloved companion is treated with dignity and care. In our latest episode, we sit down with Donna Shugart-Bethune of IAOPCC to discuss the importance of transparency, ethical pet cremation, and how pet sitters can support clients through pet loss. Because trust matters—especially in the moments that mean the most. Listen now! #PetAftercare #PetSitterConfessional #TrustMatters About our guest: Donna Shugart-Bethune is a part of the Shugart Family operations of Pet Angel Memorial Centers in Atlanta, Georgia. The Shugart Family has been in the pet aftercare industry for more than 53 years. Pet Angel Memorial Centers operates four office locations and two pet cemeteries specializing in pet and equine cremations. Considered one of the nation's premier pet funeral homes, Pet Angel Memorial Center in Atlanta features three counseling rooms, two chapels, and the largest showroom in the nation offering more than 450 memorial products. Offering Same Day Services, Viewings and Visitations, along with superior client care, Pet Angel Memorial Centers has led the way in establishing excellence in pet aftercare. Donna, who grew up in the Shugart family business, has more than 36 years of experience in the pet aftercare industry. She has served as the Executive Director for the IAOPCC for more than 14 years. Donna played a crucial role in developing the IAOPCC's online certification programs, which are available today. She also introduced Digital Badging Certification Programs for IAOPCC Members and implemented the Accreditation Mobile App Program, providing worldwide access to Accreditation. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾
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594: Crafting Personalized Pet Care
05/12/2025
594: Crafting Personalized Pet Care
How do you offer truly personalized pet care? From daily routines to unique quirks, pets need more than just a one-size-fits-all approach. As professional pet sitters, we’re responsible for tailoring our care to each pet’s needs—and clearly communicating that value to clients and team members. We break down how to gather the right information, implement scalable personalization, and build client trust through intentional care. We share practical ways to make visits more meaningful without overcomplicating your systems or burning out your staff. Main Topics What personalization really means Gathering better intake info Creating scalable SOPs Communicating with clients and team Recognizing and adapting to change Main takeaway: “This whole thing—personalization—isn’t about perfection. It’s really about intention.” Personalized pet care isn’t about getting every single detail perfect. It’s about showing up with thoughtfulness, curiosity, and a desire to do what’s best for that individual pet. When we take time to notice their favorite toy, adjust our pace for their energy level, or suggest changes to better meet their needs, we’re building trust. Clients don’t expect you to be flawless—they want to know that you’re paying attention and that their pet matters to you. You don’t have to overhaul your entire process—just start with one small, intentional step. That’s what sets great care apart. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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593: Building and Letting Go with Nicole Packin
05/07/2025
593: Building and Letting Go with Nicole Packin
How do you know when it’s time to transition your business—or even your life? In this episode, Nicole Packin shares her incredible journey through selling two successful pet care businesses, moving across the country, and preparing for her next adventure. She opens up about the emotional and practical challenges of letting go, creating healthy boundaries, and finding new passions after nearly two decades in the industry. She discusses the evolving pet care landscape, the pressure entrepreneurs put on themselves, and the importance of taking space to breathe and reflect. Whether you’re thinking about selling your business, refining your services, or simply looking to reclaim your time, Nicole’s story offers valuable insights and inspiration. Main topics: Selling and transitioning businesses Work-life balance and boundaries Evolving pet care industry Marketing dog walking services Personal growth through change Main takeaway: “I think sometimes when we work in our passion, you can lose that excitement—and every business owner, every athlete, every musician, every actor, anybody that has a passion, that happens.” That quote from Nicole Packin really hit home for us. When you build a business around something you love—like pet care—it’s easy for that passion to become work, and for that work to consume every part of your life. It starts innocently enough: you say yes to every client, answer every late-night text, and spend your weekends planning the next big thing. Before you know it, the excitement that once got you out of bed starts to feel like a weight you’re carrying around. That’s why stepping back on purpose isn’t quitting—it’s resetting. Sometimes, you need space to breathe, to reconnect with why you started in the first place, and to remember that you are more than your business. Nicole’s story is a powerful reminder that taking a break doesn’t mean you’ve failed. It means you’re human—and it could be the first step toward falling in love with your work all over again. ✨ If you’ve ever felt like you’ve lost your spark, this episode is for you. Listen to our conversation with Nicole Packin on Pet Sitter Confessional wherever you get your podcasts. About our guest: Nicole Packin is a seasoned entrepreneur and industry innovator with over 18 years of experience in pet care. She founded Miami Pet Concierge, a full-service pet care company, before launching The Packin Method, a mobile dog fitness service in Dallas. Nicole’s passion for canine health and wellness led her to develop unique services focused on physical fitness for pets. After successfully selling both businesses, she is now launching Healthy Hounds Fitness Club in Colorado, combining her love for adventure and pet wellness. Nicole’s expertise spans pet sitting, dog walking, canine massage, and fitness training, and she is a sought-after voice in the pet care community. Links: Last on: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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592: Bridging the Trust Gap
05/05/2025
592: Bridging the Trust Gap
Trust is essential in every part of a pet sitting business. It begins before a client ever reaches out and is built through clear communication, consistency, and transparency. Clients look for reassurance at every step, and trust can grow when expectations are met and mistakes are owned. Building trust with pets requires patience, routine, and positive reinforcement to create a sense of safety. Internally, trust within a team—and with yourself as a business owner—comes from accountability, honest reflection, and clear follow-through. Main Topics Recognizing signs of client distrust Building trust through transparency Establishing pet trust with routine care Rebuilding self-trust as a business owner Cultivating a trust-based team culture Main takeaway: “Trust is really a living thing in your business. It grows or it shrinks with every action you take.” In pet care, trust isn’t built in one big moment—it’s built in the tiny, repeated ones: showing up on time, communicating clearly, owning your mistakes, and staying consistent. Whether it’s with your clients, their pets, your team, or even yourself, every choice matters. If trust is low, take small actions that rebuild it. Every visit, every message, every decision is a chance to grow something strong and lasting. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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591: From Lions to Labradors with Leanne Burger
04/30/2025
591: From Lions to Labradors with Leanne Burger
What happens when you treat pet sitting not just as a job, but as a serious and deeply rewarding responsibility? Leanne Burger, owner of Going Away Pet and House Sitting in South Africa, shares her journey from raising lion cubs to building a thriving team of pet sitters and groomers. Leanne shares how her passion for animals, commitment to trust, and attention to detail helped her business flourish across multiple cities. She explores the deep responsibility that comes with caring for both pets and homes and the balance needed to maintain quality as you grow. It’s an inspiring look at how love, professionalism, and hard work can create a business that changes lives — both for people and their pets. Main topics: Building trust with clients and staff Importance of attention to detail Managing business expansion Educating clients on pet care Balancing passion with boundaries Main takeaway: “Pet sitting is a serious business, but it’s an awesome responsibility at the same time.” Taking care of someone's beloved pets -- and their home -- isn't something we ever take lightly. Every visit, every walk, every overnight stay carries the weight of trust placed in us. It's a serious responsibility, requiring professionalism, attention to detail, and genuine care. But it's also one of the most rewarding jobs in the world. We get to build relationships, make a difference in pets' lives, and be a source of peace for their families. That's why we show up every day with both dedication and gratitude -- because caring for pets is not just a service, it's a calling. About our guest: Leanne Burger is the owner of Going Away Pet and House Sitting and Mobile Pet Grooming based in East London, South Africa. Her passion for animals began early and expanded during her time raising lions and working in wildlife care. Since 2005, Leanne has grown her business to a team of over 24 pet sitters and groomers across multiple cities, focusing on trust, professionalism, and personalized care. With professional certification in dog grooming and a strong heart for helping others, Leanne’s work enriches both her clients’ and employees’ lives. Links Website: Email: Facebook: Instagram: Kevin Richardson: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months
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590: Finding Repeatable Success
04/28/2025
590: Finding Repeatable Success
Have you ever wondered why something worked so well in your business, but struggled to replicate it? In this episode, we discuss the critical importance of building repeatable success by tracking your actions and outcomes. We share how documenting your systems, analyzing client feedback, and maintaining consistency lead to sustainable growth. We explore the connection between daily habits, professional development, and long-term business stability. By making intentional, data-driven decisions, pet sitters can create a reliable, thriving business and personal life. Main Topics: Tracking and refining business processes Building standard operating procedures Client feedback and journey mapping Consistency across services and employees Setting personal and business SMART goals Main Takeaway: Success leaves clues. Every win in your business isn't just luck--it's built on specific actions and decisions you made, even if you don't realize it yet. When you slow down, track what you did, and pay attention to the clues success leaves behind, you can intentionally recreate those wins. It's not about guessing or hoping; it's about learning from yourself. Follow the clues, build systems, and create a business that keeps winning year after year. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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589: It’s All About the Heart with Janet Buchwald
04/23/2025
589: It’s All About the Heart with Janet Buchwald
What does it take to create a business that truly stands out? Janet Buchwald, owner of Kisses Happen, shares her journey from a corporate career to running a thriving pet sitting company. She discusses the deep emotional connections between pet sitters, clients, and their pets, and how understanding both animal and human behavior has helped her business grow. Janet emphasizes the importance of clear communication, maintaining professional boundaries, and marketing with authenticity. She also provides valuable insights into branding, SEO, and client retention strategies. This episode is a must-listen for any pet sitter looking to build a business with passion and purpose. Main Topics Covered: The Emotional Side of Pet Care – Understanding client and pet relationships Business Growth & Branding – How Kisses Happen became a trusted name Marketing & SEO – Why online presence matters for pet sitters Setting Boundaries with Clients – Pricing, policies, and communication strategies Client Advocacy & Professionalism – The role of pet sitters in pet health and well-being Main Takeaway: “If your heart is in the right place, the money will come. It’s automatic.” – Janet Buchwald About our guest: Janet Buchwald is the founder of Kisses Happen, a Nashville-based pet sitting and dog walking business known for its personalized approach to pet care. With a background in marketing and business, Janet built her company with a strong focus on branding, client relationships, and quality service. She believes in advocating for pets, educating pet parents, and maintaining professional integrity. Through her years of experience, she has helped countless clients navigate pet care challenges while growing a thriving, heart-centered business. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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588: Success on Your Terms: Escaping the Comparison Trap
04/21/2025
588: Success on Your Terms: Escaping the Comparison Trap
What does success really look like in today’s pet care industry? In this episode, we dig into the shifting landscape of 2025 and explore how external pressures—from social media comparison to AI tools and rising costs—can distort our definitions of success. We challenge you to define success on your own terms rather than chasing someone else’s goals. From financial milestones to personal freedom and mental well-being, we highlight both tangible and intangible markers of a fulfilling business. We also share practical steps to help you gain confidence, clarity, and control over your pet business path. Main Topics External Pressures in 2025 False Narratives About Success Tangible vs. Intangible Success Confidence, Clarity & Control Personal Fulfillment Beyond Business Main Takeaway: “You don’t need permission to redefine success” In fact, in 2025, it’s more essential than ever. The rules are changing—AI is everywhere, costs are rising, and the pressure to “keep up” is constant. But here’s the truth: success isn’t one-size-fits-all. It’s not how many visits you do, how big your team is, or how flashy your social media looks. If you’re building a business that aligns with your life, values, and goals—that’s success. Don’t wait for someone else to validate your choices. Define your path, walk it boldly, and remember: it’s your business, not theirs. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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587: The Changing Landscape of Pet Services with Carmen Rustenbeck
04/16/2025
587: The Changing Landscape of Pet Services with Carmen Rustenbeck
How are mergers and acquisitions reshaping the pet care industry? In this episode, we welcome back Carmen Rustenbeck of IBPSA to discuss the rise of corporate buyouts, the impact on small pet businesses, and the challenges of maintaining a personal touch in an evolving market. They explore industry regulations, including Ollie’s Law in Massachusetts and the new Veterinary Professional Associate role in Colorado, and what they mean for pet professionals. Carmen also highlights the growing influence of Gen Z pet owners and their unique preferences, from pet insurance to reptile Main topics: Mergers and acquisitions in pet care – How big corporations are buying out independent businesses. Impact of industry regulations – Discussing Ollie’s Law and the Veterinary Professional Associate role. Trends among Gen Z pet owners – Increased interest in pet insurance, fresh food, and exotic pets. Collaboration between pet businesses – Why pet sitters, boarding facilities, and veterinarians should work together. Technology advancements in pet care – AI, software, and new pet care innovations shaping the industry. Main Takeaway: “If we want to stay small business and keep the personal touch, we need to be proactive in collaborating and defining best practices before regulations force our hand.” – Carmen Rustenbeck Mergers and acquisitions are reshaping pet sitting, dog walking, and boarding facilities as big corporations enter the space. What does this mean for small business owners? How can pet sitters stay competitive while maintaining a personal touch? 📢 Don’t wait for regulations to dictate your business—define best practices now! Listen today and future-proof your pet care company. 🎧🐾 About our guest: Carmen Rustenbeck has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. By creating and implementing a development plan that details how the organization gains members to create a powerful voice for the industry, and identifying areas of service never before provided to our industry, as Founder & Executive Director of IBPSA Carmen is committed to building a member-centered organization that promotes the best practices and strategies for helping our industry reach its full potential. Links: Previously on: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Visit and use code ‘confessional15’ at checkout to save $15 off your first year!
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586: Stop Running Someone Else’s Business
04/14/2025
586: Stop Running Someone Else’s Business
Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else’s definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their life—not the other way around. Main Topics Growth vs. sustainable success Data-driven business decisions Defining personal success Market demands vs. personal boundaries Reclaiming joy in business Main takeaway: “We all need to stop building businesses that we think we should have and start building ones that we actually want.” It’s easy to get caught in the noise of comparison and industry pressure—everyone says you have to grow, scale, and offer more. But what if your ideal business doesn’t look like that? What if it’s smaller, simpler, and actually supports the life you want to live? That’s not failure—that’s freedom. Give yourself permission to build something that you love. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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585: Building Client Trust Through Niche Services with Niki Lepine & Steph
04/09/2025
585: Building Client Trust Through Niche Services with Niki Lepine & Steph
How do you build trust with clients while offering specialized pet care services? Niki Lepine and Steph Law of Dog Jogs share how they carved out a niche in pet care by focusing on reactive dogs, shift workers, and personalized dog jogging services. They discuss how they built a loyal client base by addressing unique pet care needs, the importance of clear communication, and why community engagement matters. From offering pet first aid courses to hosting monthly dog walk meetups, Niki and Steph break down the strategies that have helped them stand out in a crowded market. If you’re looking for ways to specialize your services and build stronger client relationships, this episode is packed with inspiration! Main topics: Creating niche pet care services. The benefits of dog jogging for high-energy dogs. Setting client expectations with clear communication. Supporting shift workers with flexible pet care. Building a pet care community through engagement. Main takeaway: “We try to build those relationships and be close to our clients. It’s not just a job.” — Niki Lepine Understanding your clients’ specific needs helps build trust and loyalty. By offering specialized services—like jogging for high-energy dogs or tailored care for reactive pets—you create solutions that make life easier for pet parents. Niki and Steph share how they’ve turned their passion into a thriving business by focusing on clear communication, strong client relationships, and creative community engagement. 🐾 ✨ What’s one way you personalize your pet care services? Share in the comments! About our guests: Nikki Lepine: is the co-founder of Dog Jogs, a premier dog running and walking service in Edmonton, Alberta, created from her personal experience with her beloved rescue dog, Koda. After adopting Koda—a senior dog with a history of separation anxiety—Nikki discovered that exercise was key to keeping him calm and happy. However, balancing shift work and ensuring Koda received enough activity was a challenge, leading her to recognize a need for reliable pet care for busy pet parents. This inspired her to team up with Steph Law to launch Dog Jogs, helping pet owners provide the same peace of mind she sought for Koda. Today, Nikki is passionate about enriching dogs’ lives through movement, adventure, and companionship, ensuring every pup in their care stays happy, healthy, and well-loved. Steph Law: is the co-founder of Dog Jogs, where she channels her love for dogs and passion for supporting pet parents into a thriving pet care service. She and Nikki started Dog Jogs after seeing firsthand the challenges of balancing work and pet care, especially for dogs with high energy or anxiety needs. Understanding how important regular exercise is for a dog’s well-being, Stephanie is dedicated to ensuring every client—both two- and four-legged—feels supported and cared for. With a strong background in client relations and team leadership, she helps guide the Dog Jogs team in providing reliable, high-quality exercise and companionship for dogs across Edmonton. Whether it’s a brisk jog or a leisurely walk, Stephanie is committed to making a positive impact in the lives of both pets and their people. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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584: Show Up and Stand Out: Visibility and Value for Pet Businesses
04/07/2025
584: Show Up and Stand Out: Visibility and Value for Pet Businesses
Can showing up at local events truly set our pet businesses apart? We discuss our experiences speaking at a Home and Garden show, highlighting how community visibility builds trust and credibility among pet parents. We also reflect on powerful lessons learned from our son’s entrepreneurship bake sale, emphasizing the importance of confidently pricing premium services. Practical insights are shared about identifying speaking opportunities to boost our brand’s visibility. Ultimately, this episode explores why delivering value first can transform our pet businesses into trusted community leaders. Main Topics: Importance of Community Visibility Confident Premium Pricing Public Speaking Opportunities Delivering Unique Service Value Navigating Economic Uncertainty Main takeaway: “Being visible in the community makes you a known entity—and people trust who they know.” Visibility isn’t just about marketing your services; it’s about building real relationships with the people around you. When you’re present at local events, speak to groups, or offer genuine help and advice, your community gets to know the person behind the brand. And when pet parents know and trust you, they’re confident in choosing you for their pet’s care. How are you showing up in your community this month? Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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583: Creating a Trusted Name in Pet Sitting with Justina Allen-Yancey
04/02/2025
583: Creating a Trusted Name in Pet Sitting with Justina Allen-Yancey
How do you build a pet sitting business that becomes a household name? Justina Allen-Yancey, owner of Justina’s Pet Sitting, shares how she turned her business into an award-winning, community-trusted brand. She dives into the power of team management, setting clear client expectations, and why networking is key to sustainable growth. Justina also discusses how proactive planning, volunteer work, and local recognition have helped her business stand out in a competitive market. Whether you’re looking to refine your policies, grow your team, or strengthen your community presence, this episode is full of valuable insights to help you build a thriving pet care business. Main topics: Building trust through community engagement Setting and enforcing client expectations Managing a growing pet care team Leveraging awards for business growth Proactive planning for pet care Main takeaway: “We’ve in the long game to earn the trust of the people around us, and we’ve done that just by getting really involved in things that are going on in the community.” – Justina Allen-Yancey Trust isn’t built overnight—it’s earned through consistent actions, clear standards, and a genuine presence in your community. 🏡 Justina Allen-Yancey reminds us that being actively involved, setting high expectations for service, and staying engaged with clients creates long-term credibility. Whether it’s through networking, volunteering, or maintaining strong business policies, every touchpoint with your community reinforces your reputation. When people know they can count on you, they don’t just hire you—they recommend you. 🌟 How are you strengthening trust in your business? About our guest” was founded by Justina Allen-Yancey in 2018. Justina’s love of animals is immediately apparent to anyone who meets her, which is why she decided to ditch her day job and start a pet sitting business. After years in Corrections and Non-profits, Justina knew it was time to get out of the office setting as she hated leaving her own dog, Neville, home alone all day. It felt natural to switch gears and follow a career she is completely passionate about. Justina now runs the company with her husband, Drew Yancey. Justina has lived in Prior Lake since 2014 and Drew joined her in 2020. Their fur family consists of dogs, cats, bunnies, guinea pigs, and lots of fish! Justina and her carefully selected team of employees are here to ensure all of your pet’s unique needs are being met. We understand how important it is for your pet to be cared for and loved while you are away. We also strive to keep your pet’s routine as normal as possible so they are comfortable and happy while in our care. Our own pets are our family members and we will treat your babies like they are our own! Links: previously on: Facebook: Instagram: Spots Last Stop: Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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582: Dealing with Setbacks and Frustrations—Without Losing Your Passion
03/31/2025
582: Dealing with Setbacks and Frustrations—Without Losing Your Passion
Have you ever felt like no matter how hard you try, your business just isn’t moving forward? We breakdown the setbacks that can derail even the most passionate pet business owners—from hiring struggles and burnout to personal life chaos and economic uncertainty. We share about our tough 2024, missing goals despite best efforts, and how we reframed the season as one of survival and growth. We emphasize the importance of redefining success, reconnecting with your “why,” and setting micro-goals to regain confidence. It’s a powerful reminder that progress isn’t always linear—and you’re not alone. Main topics: Dealing with business setbacks Losing and regaining momentum Emotional cost of missed goals Reframing progress and success Reigniting long-term passion Main takeaway: “Your passion is not about performance—it’s a commitment over time, even when it’s messy.” We often confuse our business’s growth with how passionate we are. If things aren’t going perfectly—if bookings are down, goals are missed, or burnout creeps in—we might start questioning whether we even love what we do anymore. But passion isn’t measured by metrics. It’s found in the quiet commitment to keep showing up, even when things are hard. Even in the mess, we’re choosing to stay the course, because what we do matters and we believe in it. You don’t need perfect performance to prove your passion—you just need to keep going. 💪🐾 Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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581: Driving Success Through Core Values with Amy Munns
03/26/2025
581: Driving Success Through Core Values with Amy Munns
How do you build a pet care business that stands the test of time while staying rooted in your core values? Amy Munns, owner of Leash 4 Lease, shares how she has successfully grown her company over 24 years by focusing on honesty, reliability, and professionalism. Through the challenges of balancing a team, client relationships, and evolving industry standards, Amy stayed true to her mission: providing high-quality pet care with a personal touch. She leveraged her values to guide decisions during difficult times, like the COVID-19 pandemic, and even turned those moments into opportunities to serve her community through initiatives like a pet food drive. By embracing open-mindedness, trusting her instincts, and empowering her team to shine, Amy has built a business defined by passion and purpose. Her story reminds us that staying authentic, even in the face of challenges, is the key to building a business you truly love. Main topics: Developing and implementing core values in personal and business life. Balancing professionalism and fun in pet care services. Empowering team members to bring their personalities to client interactions. Trusting your instincts in decision-making and staying authentic to your vision. Challenges and triumphs in adapting a business during COVID-19. Main takeaway: “Fun doesn’t mean casual or lazy—it’s about embracing the joy in what we do, while staying true to our professional standards” Success in pet care begins with staying true to your core values, even as the industry evolves. Amy Munns shares how she built a thriving business over 24 years by focusing on honesty, reliability, and professionalism. From weathering challenges like the COVID-19 pandemic to empowering her team and embracing new opportunities, Amy shows us the importance of aligning every decision with a clear mission. Her passion for pets and dedication to delivering exceptional care has created a legacy her clients and community trust. This week on Pet Sitter Confessional, Amy reminds us why authenticity and commitment to values are the foundation of a successful pet care business. Her story is one you don’t want to miss. 🌟 How do you ensure your business reflects your values every day? 🎧🐾 About our guest: Amy Munns is the founder and owner of Leash 4 Lease, a professional pet care company proudly serving Northwest Washington for nearly 25 years. Passionate about honesty, reliability, and personalized care, Amy has built her business on a foundation of core values that guide her team to deliver exceptional dog walking and vacation pet care services. Known for her dedication to professionalism, Amy is committed to creating meaningful relationships with her clients and their pets while empowering her team to bring their unique personalities to their work. As an advocate for ongoing learning and professional growth, Amy regularly attends conferences and embraces advancements in pet care to provide the best service possible. Outside of work, Amy enjoys gardening, spending time with her family and pets, and finding joy in the little moments life offers. Links: Website: Email: Instagram: Facebook: Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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580: Why Consistency Beats Intensity
03/24/2025
580: Why Consistency Beats Intensity
How does consistency impact the long-term success of your pet care business? We explore why steady, reliable actions build stronger client trust and sustainable growth compared to short bursts of intense effort. Common pitfalls such as burnout and inconsistency are discussed, along with practical strategies to avoid them, including clear SOPs and effective habit stacking. From maintaining internal motivation to knowing when to delegate, we cover the essential components to ensure your consistency remains manageable and impactful. Plus, we share personal insights on how focusing on daily, repeatable tasks has significantly improved our business. Main topics: Importance of Internal Motivation Building Consistency Through SOPs Avoiding Burnout with Boundaries Habit Stacking for Success Mastering Business Fundamentals Main Takeaway:“It’s not the intensity that matters; it’s the consistency that matters in what we do.” Running your pet care business isn’t about short bursts of intense activity; it's about showing up reliably every day. Consistency builds client trust, elevates your reputation, and ensures sustainable growth. By creating strong habits, clear procedures, and knowing when to delegate, you can maintain consistency without burning out. Let's focus less on intensity and more on daily actions that build lasting success! Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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579: From Legacy to Leadership with Lauren Dunkle
03/19/2025
579: From Legacy to Leadership with Lauren Dunkle
How do you build a thriving business while staying true to its legacy? Lauren Dunkle, owner of The Pet Lady, shares how she transformed her aunt’s long-standing pet care business into her own while honoring its foundation. She opens up about the struggles of hiring and staff turnover, the transition from independent contractors to employees, and the power of clearly defined roles and SOPs. Lauren also discusses the emotional challenges of business ownership, from self-doubt to burnout, and how she reignited her passion by embracing new learning opportunities. Her story is a powerful example of how growth, structure, and personal fulfillment can coexist in a pet care business. Main topics: Hiring Challenges & Staff Turnover Transitioning from ICs to Employees Defining Roles & SOPs Balancing Growth & Legacy Staying Engaged as an Owner Main takeaway: “The lessons you learn as a business owner are things you’ll never expect, but they shape you. It’s overwhelming in the moment, but if I hadn’t gone through the struggles, I wouldn’t have the business I have today.” Every challenge in business feels impossible in the moment—hiring struggles, staff turnover, client conflicts, financial uncertainty. But each of these hurdles teaches us something vital. Lauren Dunkle’s journey proves that the toughest moments are often the ones that push us to grow the most. Instead of fearing the hard times, embrace them as part of the process. Every setback refines your vision, strengthens your leadership, and ultimately builds a business that can stand the test of time. 🎧 This week on Pet Sitter Confessional, Lauren shares how she navigated hiring challenges, redefined her role as a leader, and built a business that truly reflects her values. How has a tough lesson helped you grow as a business owner? Drop a comment below! ⬇️ About our guest: Lauren Dunkle is the owner of The Pet Lady, Ltd., a pet care company serving the western suburbs of Chicago. Taking over the business in 2016 from her late aunt, Lauren has navigated the challenges of leadership, hiring, and transitioning from independent contractors to employees while maintaining the company’s legacy. With a background in management and a passion for structure, she has built a thriving pet care business focused on professionalism, client trust, and a strong company culture. Lauren is dedicated to refining business operations, creating effective SOPs, and ensuring her team delivers top-tier pet care services. Links: The Pet Lady, Ltd. Website – On Facebook: On Instagram: Pet Marketing Unleashed: DogCo Launch: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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