Pet Sitter Confessional
A podcast by pet sitters, for pet sitters. After oner 10 years pet sitting, we've got some stories! Listen in as we talk candidly about our experiences as pet sitters and speak with others regarding theirs. From how to get started, to major lessons from tough situations, this is an in-depth look at the life of a pet sitter. Our goal is to grow a passionate community of pet sitters, making the industry better for everyone. We'd love to hear your story!
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593: Building and Letting Go with Nicole Packin
05/07/2025
593: Building and Letting Go with Nicole Packin
How do you know when it’s time to transition your business—or even your life? In this episode, Nicole Packin shares her incredible journey through selling two successful pet care businesses, moving across the country, and preparing for her next adventure. She opens up about the emotional and practical challenges of letting go, creating healthy boundaries, and finding new passions after nearly two decades in the industry. She discusses the evolving pet care landscape, the pressure entrepreneurs put on themselves, and the importance of taking space to breathe and reflect. Whether you’re thinking about selling your business, refining your services, or simply looking to reclaim your time, Nicole’s story offers valuable insights and inspiration. Main topics: Selling and transitioning businesses Work-life balance and boundaries Evolving pet care industry Marketing dog walking services Personal growth through change Main takeaway: “I think sometimes when we work in our passion, you can lose that excitement—and every business owner, every athlete, every musician, every actor, anybody that has a passion, that happens.” That quote from Nicole Packin really hit home for us. When you build a business around something you love—like pet care—it’s easy for that passion to become work, and for that work to consume every part of your life. It starts innocently enough: you say yes to every client, answer every late-night text, and spend your weekends planning the next big thing. Before you know it, the excitement that once got you out of bed starts to feel like a weight you’re carrying around. That’s why stepping back on purpose isn’t quitting—it’s resetting. Sometimes, you need space to breathe, to reconnect with why you started in the first place, and to remember that you are more than your business. Nicole’s story is a powerful reminder that taking a break doesn’t mean you’ve failed. It means you’re human—and it could be the first step toward falling in love with your work all over again. ✨ If you’ve ever felt like you’ve lost your spark, this episode is for you. Listen to our conversation with Nicole Packin on Pet Sitter Confessional wherever you get your podcasts. About our guest: Nicole Packin is a seasoned entrepreneur and industry innovator with over 18 years of experience in pet care. She founded Miami Pet Concierge, a full-service pet care company, before launching The Packin Method, a mobile dog fitness service in Dallas. Nicole’s passion for canine health and wellness led her to develop unique services focused on physical fitness for pets. After successfully selling both businesses, she is now launching Healthy Hounds Fitness Club in Colorado, combining her love for adventure and pet wellness. Nicole’s expertise spans pet sitting, dog walking, canine massage, and fitness training, and she is a sought-after voice in the pet care community. Links: Last on: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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592: Bridging the Trust Gap
05/05/2025
592: Bridging the Trust Gap
Trust is essential in every part of a pet sitting business. It begins before a client ever reaches out and is built through clear communication, consistency, and transparency. Clients look for reassurance at every step, and trust can grow when expectations are met and mistakes are owned. Building trust with pets requires patience, routine, and positive reinforcement to create a sense of safety. Internally, trust within a team—and with yourself as a business owner—comes from accountability, honest reflection, and clear follow-through. Main Topics Recognizing signs of client distrust Building trust through transparency Establishing pet trust with routine care Rebuilding self-trust as a business owner Cultivating a trust-based team culture Main takeaway: “Trust is really a living thing in your business. It grows or it shrinks with every action you take.” In pet care, trust isn’t built in one big moment—it’s built in the tiny, repeated ones: showing up on time, communicating clearly, owning your mistakes, and staying consistent. Whether it’s with your clients, their pets, your team, or even yourself, every choice matters. If trust is low, take small actions that rebuild it. Every visit, every message, every decision is a chance to grow something strong and lasting. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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591: From Lions to Labradors with Leanne Burger
04/30/2025
591: From Lions to Labradors with Leanne Burger
What happens when you treat pet sitting not just as a job, but as a serious and deeply rewarding responsibility? Leanne Burger, owner of Going Away Pet and House Sitting in South Africa, shares her journey from raising lion cubs to building a thriving team of pet sitters and groomers. Leanne shares how her passion for animals, commitment to trust, and attention to detail helped her business flourish across multiple cities. She explores the deep responsibility that comes with caring for both pets and homes and the balance needed to maintain quality as you grow. It’s an inspiring look at how love, professionalism, and hard work can create a business that changes lives — both for people and their pets. Main topics: Building trust with clients and staff Importance of attention to detail Managing business expansion Educating clients on pet care Balancing passion with boundaries Main takeaway: “Pet sitting is a serious business, but it’s an awesome responsibility at the same time.” Taking care of someone's beloved pets -- and their home -- isn't something we ever take lightly. Every visit, every walk, every overnight stay carries the weight of trust placed in us. It's a serious responsibility, requiring professionalism, attention to detail, and genuine care. But it's also one of the most rewarding jobs in the world. We get to build relationships, make a difference in pets' lives, and be a source of peace for their families. That's why we show up every day with both dedication and gratitude -- because caring for pets is not just a service, it's a calling. About our guest: Leanne Burger is the owner of Going Away Pet and House Sitting and Mobile Pet Grooming based in East London, South Africa. Her passion for animals began early and expanded during her time raising lions and working in wildlife care. Since 2005, Leanne has grown her business to a team of over 24 pet sitters and groomers across multiple cities, focusing on trust, professionalism, and personalized care. With professional certification in dog grooming and a strong heart for helping others, Leanne’s work enriches both her clients’ and employees’ lives. Links Website: Email: Facebook: Instagram: Kevin Richardson: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months
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590: Finding Repeatable Success
04/28/2025
590: Finding Repeatable Success
Have you ever wondered why something worked so well in your business, but struggled to replicate it? In this episode, we discuss the critical importance of building repeatable success by tracking your actions and outcomes. We share how documenting your systems, analyzing client feedback, and maintaining consistency lead to sustainable growth. We explore the connection between daily habits, professional development, and long-term business stability. By making intentional, data-driven decisions, pet sitters can create a reliable, thriving business and personal life. Main Topics: Tracking and refining business processes Building standard operating procedures Client feedback and journey mapping Consistency across services and employees Setting personal and business SMART goals Main Takeaway: Success leaves clues. Every win in your business isn't just luck--it's built on specific actions and decisions you made, even if you don't realize it yet. When you slow down, track what you did, and pay attention to the clues success leaves behind, you can intentionally recreate those wins. It's not about guessing or hoping; it's about learning from yourself. Follow the clues, build systems, and create a business that keeps winning year after year. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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589: It’s All About the Heart with Janet Buchwald
04/23/2025
589: It’s All About the Heart with Janet Buchwald
What does it take to create a business that truly stands out? Janet Buchwald, owner of Kisses Happen, shares her journey from a corporate career to running a thriving pet sitting company. She discusses the deep emotional connections between pet sitters, clients, and their pets, and how understanding both animal and human behavior has helped her business grow. Janet emphasizes the importance of clear communication, maintaining professional boundaries, and marketing with authenticity. She also provides valuable insights into branding, SEO, and client retention strategies. This episode is a must-listen for any pet sitter looking to build a business with passion and purpose. Main Topics Covered: The Emotional Side of Pet Care – Understanding client and pet relationships Business Growth & Branding – How Kisses Happen became a trusted name Marketing & SEO – Why online presence matters for pet sitters Setting Boundaries with Clients – Pricing, policies, and communication strategies Client Advocacy & Professionalism – The role of pet sitters in pet health and well-being Main Takeaway: “If your heart is in the right place, the money will come. It’s automatic.” – Janet Buchwald About our guest: Janet Buchwald is the founder of Kisses Happen, a Nashville-based pet sitting and dog walking business known for its personalized approach to pet care. With a background in marketing and business, Janet built her company with a strong focus on branding, client relationships, and quality service. She believes in advocating for pets, educating pet parents, and maintaining professional integrity. Through her years of experience, she has helped countless clients navigate pet care challenges while growing a thriving, heart-centered business. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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588: Success on Your Terms: Escaping the Comparison Trap
04/21/2025
588: Success on Your Terms: Escaping the Comparison Trap
What does success really look like in today’s pet care industry? In this episode, we dig into the shifting landscape of 2025 and explore how external pressures—from social media comparison to AI tools and rising costs—can distort our definitions of success. We challenge you to define success on your own terms rather than chasing someone else’s goals. From financial milestones to personal freedom and mental well-being, we highlight both tangible and intangible markers of a fulfilling business. We also share practical steps to help you gain confidence, clarity, and control over your pet business path. Main Topics External Pressures in 2025 False Narratives About Success Tangible vs. Intangible Success Confidence, Clarity & Control Personal Fulfillment Beyond Business Main Takeaway: “You don’t need permission to redefine success” In fact, in 2025, it’s more essential than ever. The rules are changing—AI is everywhere, costs are rising, and the pressure to “keep up” is constant. But here’s the truth: success isn’t one-size-fits-all. It’s not how many visits you do, how big your team is, or how flashy your social media looks. If you’re building a business that aligns with your life, values, and goals—that’s success. Don’t wait for someone else to validate your choices. Define your path, walk it boldly, and remember: it’s your business, not theirs. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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587: The Changing Landscape of Pet Services with Carmen Rustenbeck
04/16/2025
587: The Changing Landscape of Pet Services with Carmen Rustenbeck
How are mergers and acquisitions reshaping the pet care industry? In this episode, we welcome back Carmen Rustenbeck of IBPSA to discuss the rise of corporate buyouts, the impact on small pet businesses, and the challenges of maintaining a personal touch in an evolving market. They explore industry regulations, including Ollie’s Law in Massachusetts and the new Veterinary Professional Associate role in Colorado, and what they mean for pet professionals. Carmen also highlights the growing influence of Gen Z pet owners and their unique preferences, from pet insurance to reptile Main topics: Mergers and acquisitions in pet care – How big corporations are buying out independent businesses. Impact of industry regulations – Discussing Ollie’s Law and the Veterinary Professional Associate role. Trends among Gen Z pet owners – Increased interest in pet insurance, fresh food, and exotic pets. Collaboration between pet businesses – Why pet sitters, boarding facilities, and veterinarians should work together. Technology advancements in pet care – AI, software, and new pet care innovations shaping the industry. Main Takeaway: “If we want to stay small business and keep the personal touch, we need to be proactive in collaborating and defining best practices before regulations force our hand.” – Carmen Rustenbeck Mergers and acquisitions are reshaping pet sitting, dog walking, and boarding facilities as big corporations enter the space. What does this mean for small business owners? How can pet sitters stay competitive while maintaining a personal touch? 📢 Don’t wait for regulations to dictate your business—define best practices now! Listen today and future-proof your pet care company. 🎧🐾 About our guest: Carmen Rustenbeck has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. By creating and implementing a development plan that details how the organization gains members to create a powerful voice for the industry, and identifying areas of service never before provided to our industry, as Founder & Executive Director of IBPSA Carmen is committed to building a member-centered organization that promotes the best practices and strategies for helping our industry reach its full potential. Links: Previously on: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Visit and use code ‘confessional15’ at checkout to save $15 off your first year!
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586: Stop Running Someone Else’s Business
04/14/2025
586: Stop Running Someone Else’s Business
Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else’s definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their life—not the other way around. Main Topics Growth vs. sustainable success Data-driven business decisions Defining personal success Market demands vs. personal boundaries Reclaiming joy in business Main takeaway: “We all need to stop building businesses that we think we should have and start building ones that we actually want.” It’s easy to get caught in the noise of comparison and industry pressure—everyone says you have to grow, scale, and offer more. But what if your ideal business doesn’t look like that? What if it’s smaller, simpler, and actually supports the life you want to live? That’s not failure—that’s freedom. Give yourself permission to build something that you love. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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585: Building Client Trust Through Niche Services with Niki Lepine & Steph
04/09/2025
585: Building Client Trust Through Niche Services with Niki Lepine & Steph
How do you build trust with clients while offering specialized pet care services? Niki Lepine and Steph Law of Dog Jogs share how they carved out a niche in pet care by focusing on reactive dogs, shift workers, and personalized dog jogging services. They discuss how they built a loyal client base by addressing unique pet care needs, the importance of clear communication, and why community engagement matters. From offering pet first aid courses to hosting monthly dog walk meetups, Niki and Steph break down the strategies that have helped them stand out in a crowded market. If you’re looking for ways to specialize your services and build stronger client relationships, this episode is packed with inspiration! Main topics: Creating niche pet care services. The benefits of dog jogging for high-energy dogs. Setting client expectations with clear communication. Supporting shift workers with flexible pet care. Building a pet care community through engagement. Main takeaway: “We try to build those relationships and be close to our clients. It’s not just a job.” — Niki Lepine Understanding your clients’ specific needs helps build trust and loyalty. By offering specialized services—like jogging for high-energy dogs or tailored care for reactive pets—you create solutions that make life easier for pet parents. Niki and Steph share how they’ve turned their passion into a thriving business by focusing on clear communication, strong client relationships, and creative community engagement. 🐾 ✨ What’s one way you personalize your pet care services? Share in the comments! About our guests: Nikki Lepine: is the co-founder of Dog Jogs, a premier dog running and walking service in Edmonton, Alberta, created from her personal experience with her beloved rescue dog, Koda. After adopting Koda—a senior dog with a history of separation anxiety—Nikki discovered that exercise was key to keeping him calm and happy. However, balancing shift work and ensuring Koda received enough activity was a challenge, leading her to recognize a need for reliable pet care for busy pet parents. This inspired her to team up with Steph Law to launch Dog Jogs, helping pet owners provide the same peace of mind she sought for Koda. Today, Nikki is passionate about enriching dogs’ lives through movement, adventure, and companionship, ensuring every pup in their care stays happy, healthy, and well-loved. Steph Law: is the co-founder of Dog Jogs, where she channels her love for dogs and passion for supporting pet parents into a thriving pet care service. She and Nikki started Dog Jogs after seeing firsthand the challenges of balancing work and pet care, especially for dogs with high energy or anxiety needs. Understanding how important regular exercise is for a dog’s well-being, Stephanie is dedicated to ensuring every client—both two- and four-legged—feels supported and cared for. With a strong background in client relations and team leadership, she helps guide the Dog Jogs team in providing reliable, high-quality exercise and companionship for dogs across Edmonton. Whether it’s a brisk jog or a leisurely walk, Stephanie is committed to making a positive impact in the lives of both pets and their people. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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584: Show Up and Stand Out: Visibility and Value for Pet Businesses
04/07/2025
584: Show Up and Stand Out: Visibility and Value for Pet Businesses
Can showing up at local events truly set our pet businesses apart? We discuss our experiences speaking at a Home and Garden show, highlighting how community visibility builds trust and credibility among pet parents. We also reflect on powerful lessons learned from our son’s entrepreneurship bake sale, emphasizing the importance of confidently pricing premium services. Practical insights are shared about identifying speaking opportunities to boost our brand’s visibility. Ultimately, this episode explores why delivering value first can transform our pet businesses into trusted community leaders. Main Topics: Importance of Community Visibility Confident Premium Pricing Public Speaking Opportunities Delivering Unique Service Value Navigating Economic Uncertainty Main takeaway: “Being visible in the community makes you a known entity—and people trust who they know.” Visibility isn’t just about marketing your services; it’s about building real relationships with the people around you. When you’re present at local events, speak to groups, or offer genuine help and advice, your community gets to know the person behind the brand. And when pet parents know and trust you, they’re confident in choosing you for their pet’s care. How are you showing up in your community this month? Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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583: Creating a Trusted Name in Pet Sitting with Justina Allen-Yancey
04/02/2025
583: Creating a Trusted Name in Pet Sitting with Justina Allen-Yancey
How do you build a pet sitting business that becomes a household name? Justina Allen-Yancey, owner of Justina’s Pet Sitting, shares how she turned her business into an award-winning, community-trusted brand. She dives into the power of team management, setting clear client expectations, and why networking is key to sustainable growth. Justina also discusses how proactive planning, volunteer work, and local recognition have helped her business stand out in a competitive market. Whether you’re looking to refine your policies, grow your team, or strengthen your community presence, this episode is full of valuable insights to help you build a thriving pet care business. Main topics: Building trust through community engagement Setting and enforcing client expectations Managing a growing pet care team Leveraging awards for business growth Proactive planning for pet care Main takeaway: “We’ve in the long game to earn the trust of the people around us, and we’ve done that just by getting really involved in things that are going on in the community.” – Justina Allen-Yancey Trust isn’t built overnight—it’s earned through consistent actions, clear standards, and a genuine presence in your community. 🏡 Justina Allen-Yancey reminds us that being actively involved, setting high expectations for service, and staying engaged with clients creates long-term credibility. Whether it’s through networking, volunteering, or maintaining strong business policies, every touchpoint with your community reinforces your reputation. When people know they can count on you, they don’t just hire you—they recommend you. 🌟 How are you strengthening trust in your business? About our guest” was founded by Justina Allen-Yancey in 2018. Justina’s love of animals is immediately apparent to anyone who meets her, which is why she decided to ditch her day job and start a pet sitting business. After years in Corrections and Non-profits, Justina knew it was time to get out of the office setting as she hated leaving her own dog, Neville, home alone all day. It felt natural to switch gears and follow a career she is completely passionate about. Justina now runs the company with her husband, Drew Yancey. Justina has lived in Prior Lake since 2014 and Drew joined her in 2020. Their fur family consists of dogs, cats, bunnies, guinea pigs, and lots of fish! Justina and her carefully selected team of employees are here to ensure all of your pet’s unique needs are being met. We understand how important it is for your pet to be cared for and loved while you are away. We also strive to keep your pet’s routine as normal as possible so they are comfortable and happy while in our care. Our own pets are our family members and we will treat your babies like they are our own! Links: previously on: Facebook: Instagram: Spots Last Stop: Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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582: Dealing with Setbacks and Frustrations—Without Losing Your Passion
03/31/2025
582: Dealing with Setbacks and Frustrations—Without Losing Your Passion
Have you ever felt like no matter how hard you try, your business just isn’t moving forward? We breakdown the setbacks that can derail even the most passionate pet business owners—from hiring struggles and burnout to personal life chaos and economic uncertainty. We share about our tough 2024, missing goals despite best efforts, and how we reframed the season as one of survival and growth. We emphasize the importance of redefining success, reconnecting with your “why,” and setting micro-goals to regain confidence. It’s a powerful reminder that progress isn’t always linear—and you’re not alone. Main topics: Dealing with business setbacks Losing and regaining momentum Emotional cost of missed goals Reframing progress and success Reigniting long-term passion Main takeaway: “Your passion is not about performance—it’s a commitment over time, even when it’s messy.” We often confuse our business’s growth with how passionate we are. If things aren’t going perfectly—if bookings are down, goals are missed, or burnout creeps in—we might start questioning whether we even love what we do anymore. But passion isn’t measured by metrics. It’s found in the quiet commitment to keep showing up, even when things are hard. Even in the mess, we’re choosing to stay the course, because what we do matters and we believe in it. You don’t need perfect performance to prove your passion—you just need to keep going. 💪🐾 Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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581: Driving Success Through Core Values with Amy Munns
03/26/2025
581: Driving Success Through Core Values with Amy Munns
How do you build a pet care business that stands the test of time while staying rooted in your core values? Amy Munns, owner of Leash 4 Lease, shares how she has successfully grown her company over 24 years by focusing on honesty, reliability, and professionalism. Through the challenges of balancing a team, client relationships, and evolving industry standards, Amy stayed true to her mission: providing high-quality pet care with a personal touch. She leveraged her values to guide decisions during difficult times, like the COVID-19 pandemic, and even turned those moments into opportunities to serve her community through initiatives like a pet food drive. By embracing open-mindedness, trusting her instincts, and empowering her team to shine, Amy has built a business defined by passion and purpose. Her story reminds us that staying authentic, even in the face of challenges, is the key to building a business you truly love. Main topics: Developing and implementing core values in personal and business life. Balancing professionalism and fun in pet care services. Empowering team members to bring their personalities to client interactions. Trusting your instincts in decision-making and staying authentic to your vision. Challenges and triumphs in adapting a business during COVID-19. Main takeaway: “Fun doesn’t mean casual or lazy—it’s about embracing the joy in what we do, while staying true to our professional standards” Success in pet care begins with staying true to your core values, even as the industry evolves. Amy Munns shares how she built a thriving business over 24 years by focusing on honesty, reliability, and professionalism. From weathering challenges like the COVID-19 pandemic to empowering her team and embracing new opportunities, Amy shows us the importance of aligning every decision with a clear mission. Her passion for pets and dedication to delivering exceptional care has created a legacy her clients and community trust. This week on Pet Sitter Confessional, Amy reminds us why authenticity and commitment to values are the foundation of a successful pet care business. Her story is one you don’t want to miss. 🌟 How do you ensure your business reflects your values every day? 🎧🐾 About our guest: Amy Munns is the founder and owner of Leash 4 Lease, a professional pet care company proudly serving Northwest Washington for nearly 25 years. Passionate about honesty, reliability, and personalized care, Amy has built her business on a foundation of core values that guide her team to deliver exceptional dog walking and vacation pet care services. Known for her dedication to professionalism, Amy is committed to creating meaningful relationships with her clients and their pets while empowering her team to bring their unique personalities to their work. As an advocate for ongoing learning and professional growth, Amy regularly attends conferences and embraces advancements in pet care to provide the best service possible. Outside of work, Amy enjoys gardening, spending time with her family and pets, and finding joy in the little moments life offers. Links: Website: Email: Instagram: Facebook: Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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580: Why Consistency Beats Intensity
03/24/2025
580: Why Consistency Beats Intensity
How does consistency impact the long-term success of your pet care business? We explore why steady, reliable actions build stronger client trust and sustainable growth compared to short bursts of intense effort. Common pitfalls such as burnout and inconsistency are discussed, along with practical strategies to avoid them, including clear SOPs and effective habit stacking. From maintaining internal motivation to knowing when to delegate, we cover the essential components to ensure your consistency remains manageable and impactful. Plus, we share personal insights on how focusing on daily, repeatable tasks has significantly improved our business. Main topics: Importance of Internal Motivation Building Consistency Through SOPs Avoiding Burnout with Boundaries Habit Stacking for Success Mastering Business Fundamentals Main Takeaway:“It’s not the intensity that matters; it’s the consistency that matters in what we do.” Running your pet care business isn’t about short bursts of intense activity; it's about showing up reliably every day. Consistency builds client trust, elevates your reputation, and ensures sustainable growth. By creating strong habits, clear procedures, and knowing when to delegate, you can maintain consistency without burning out. Let's focus less on intensity and more on daily actions that build lasting success! Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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579: From Legacy to Leadership with Lauren Dunkle
03/19/2025
579: From Legacy to Leadership with Lauren Dunkle
How do you build a thriving business while staying true to its legacy? Lauren Dunkle, owner of The Pet Lady, shares how she transformed her aunt’s long-standing pet care business into her own while honoring its foundation. She opens up about the struggles of hiring and staff turnover, the transition from independent contractors to employees, and the power of clearly defined roles and SOPs. Lauren also discusses the emotional challenges of business ownership, from self-doubt to burnout, and how she reignited her passion by embracing new learning opportunities. Her story is a powerful example of how growth, structure, and personal fulfillment can coexist in a pet care business. Main topics: Hiring Challenges & Staff Turnover Transitioning from ICs to Employees Defining Roles & SOPs Balancing Growth & Legacy Staying Engaged as an Owner Main takeaway: “The lessons you learn as a business owner are things you’ll never expect, but they shape you. It’s overwhelming in the moment, but if I hadn’t gone through the struggles, I wouldn’t have the business I have today.” Every challenge in business feels impossible in the moment—hiring struggles, staff turnover, client conflicts, financial uncertainty. But each of these hurdles teaches us something vital. Lauren Dunkle’s journey proves that the toughest moments are often the ones that push us to grow the most. Instead of fearing the hard times, embrace them as part of the process. Every setback refines your vision, strengthens your leadership, and ultimately builds a business that can stand the test of time. 🎧 This week on Pet Sitter Confessional, Lauren shares how she navigated hiring challenges, redefined her role as a leader, and built a business that truly reflects her values. How has a tough lesson helped you grow as a business owner? Drop a comment below! ⬇️ About our guest: Lauren Dunkle is the owner of The Pet Lady, Ltd., a pet care company serving the western suburbs of Chicago. Taking over the business in 2016 from her late aunt, Lauren has navigated the challenges of leadership, hiring, and transitioning from independent contractors to employees while maintaining the company’s legacy. With a background in management and a passion for structure, she has built a thriving pet care business focused on professionalism, client trust, and a strong company culture. Lauren is dedicated to refining business operations, creating effective SOPs, and ensuring her team delivers top-tier pet care services. Links: The Pet Lady, Ltd. Website – On Facebook: On Instagram: Pet Marketing Unleashed: DogCo Launch: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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578: New Client Experience: Why Your Onboarding Process Matters
03/17/2025
578: New Client Experience: Why Your Onboarding Process Matters
How does your onboarding process impact your client relationships? We discuss why a smooth, clear onboarding experience is crucial for building trust and client retention. We break down common pitfalls, such as unnecessary complexity and redundant steps, and share strategies for making the process simple yet effective. From setting clear expectations to using digital forms efficiently, we cover everything you need to create an onboarding experience that sets the tone for long-term client satisfaction. Plus, we share personal insights from a frustrating onboarding experience they had, highlighting why clarity and efficiency matter. Main Topics Covered: The role of onboarding in client retention Common onboarding mistakes and how to fix them Balancing necessary and unnecessary complexity Using automation and digital forms effectively Setting clear boundaries and expectations upfront Main Takeaway: “The smoother and clearer your onboarding process, the more likely you are to gain loyal, raving fans instead of one-time customers.” Your onboarding process is more than just paperwork—it’s your first opportunity to impress your clients and set the tone for their entire experience with you. If the process is confusing, redundant, or overwhelming, potential clients may walk away before ever booking a service. But when onboarding is smooth, intuitive, and well-communicated, it builds trust and confidence. Clients feel cared for from the very beginning, making them far more likely to stay with you long-term. A well-structured onboarding experience isn’t just a necessity—it’s a powerful tool for client retention and turning first-time users into loyal, raving fans who recommend you to others. Keep it simple, clear, and efficient, and watch how it transforms your business! 🚀✨ Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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577: Burnout, Automation, and Private Equity—A Pet Industry Roundtable
03/12/2025
577: Burnout, Automation, and Private Equity—A Pet Industry Roundtable
What does the future of pet sitting and dog walking look like in a rapidly evolving industry? Collin sits down with four industry leaders—Morgan Weber, Doug Keeling, Michelle Kline, and Daniel Reitman—to talk about the changing landscape of pet care. They explore the challenges of economic uncertainty, competition with tech-driven platforms, and the impact of private equity entering the industry. The conversation highlights the importance of balancing automation with personal relationships, professionalizing businesses, and maintaining strong core values. Ultimately, they all agree that the next 30 years of the industry will be shaped by how pet sitters and dog walkers step up today. Main Topics: Economic uncertainty and industry growth Technology and automation integration Raising professionalism standards Burnout prevention and healthy boundaries Private equity, mergers, and acquisitions Main Takeaways: Michelle Kline “The quickest way to undercut your value is to try to be everything to everyone.” It’s tempting to say yes to every client request and to try and be the perfect fit for every pet owner out there. But the truth is, trying to be everything to everyone will drain your time, energy, and resources — and ultimately dilute what makes your business special. The most successful pet care businesses are the ones that know who they are, who they serve best, and what value they bring to that specific group. When you know your ideal client, your marketing gets easier, your systems become clearer, and your value skyrockets. Don’t chase everyone. Focus on your people — and serve them exceptionally well. Morgan Weber “Success as a business owner is not tied to your level of burnout or sacrifice.” Let’s get one thing clear — burnout is not a badge of honor. In the pet care industry, it’s easy to fall into the trap of thinking that the longer you work, the more you sacrifice your personal time, the more successful you are. But real success comes when you build a sustainable business that supports your life — not one that consumes it. You can care deeply for your clients and their pets without sacrificing your health, your family time, or your joy. Boundaries are professional, rest is productive, and saying no is sometimes the best thing you can do for your business. Doug Keeling “We can use technology and automation to enhance relationships — not replace them.” Technology is changing the pet care industry — fast. But the goal isn’t to replace human connection with automation. Instead, smart pet sitters are using technology to enhance the client experience. Whether it’s using AI to brainstorm gift ideas for clients, automating appointment confirmations, or streamlining admin work so you have more time for personal touches — technology should make your relationships stronger, not weaker. The future of pet care is a mix of high-tech and high-touch, and the businesses that figure out how to balance both will thrive. Daniel Reitman “We’re not in the pet care business, we’re in the peace of mind business.” At the end of the day, pet parents don’t hire you just to feed their pets or take them for a walk. They hire you for the peace of mind that comes with knowing their pets are safe, loved, and cared for — even when they can’t be there. When you focus on delivering peace of mind, you stop competing on price and start building unshakable trust. Peace of mind is the product, and exceptional care is how you deliver it. Every visit, every report, every communication is a chance to show your clients they can breathe easy knowing you’re there. About our guests: Morgan Weber Morgan Weber is the owner of Lucky Pup Adventures and the host of the Lucky Pup Podcast. With a passion for raising the standards in pet care, Morgan helps pet sitters and dog walkers build sustainable, value-driven businesses through her Align Cohort. She’s also the proud owner of a pet store and a line of memorial candles, all designed to serve pet parents with excellence and heart. Doug Keeling Doug Keeling is the founder of Bad to the Bone Pet Care and a passionate advocate for professionalization and community building in the pet sitting industry. Through his YouTube channel, Doug the Dog Guy, he shares real-life lessons and strategies for pet sitters looking to grow their businesses. Doug is also a regular speaker and mentor in industry groups, known for his candid advice and strong belief in personal service. Michelle Kline Michelle Kline is the founder of Dog Co Launch and Dog Co Summit, where she helps dog walkers and pet sitters create thriving businesses with strong marketing strategies, operational systems, and clear brand identities. Known for her expertise in niche marketing and helping businesses find their ideal clients, Michelle is passionate about professionalizing the pet care industry while helping business owners create sustainable, fulfilling careers. Daniel Reitman Daniel Reitman is the owner of Dan’s Pet Care, one of the largest pet care companies in the New York area. Known for his focus on technology, innovation, and professionalism, Dan is passionate about raising the bar in the pet care industry. With over 15 years of experience, Dan brings both big-picture thinking and tactical expertise to conversations about scaling, leadership, and the future of pet care. Links: Michelle Kline — Dog Co Launch Website: Free Facebook Group: Dog Co Summit (industry conference): Morgan Weber — Lucky Pup Adventures / Lucky Pup Pod Lucky Pup Adventures (Pet Sitting Business): Lucky Pup Pod (Podcast): Memorial Candles: Doug Keeling — Doug the Dog Guy / Bad to the Bone Pet Care Website: YouTube Channel: Instagram: Bad to the Bone Pet Care: Daniel Reitman — Dan’s Pet Care Website: Instagram: Facebook: YouTube: ChatGPT: PSI (Pet Sitters International): Kristin Morrison (Six-Figure Pet Sitting Academy): Florida Pet Services Association Conference (where Morgan spoke): Blackstone (Owner of Rover): Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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576: From Survival Mode to Sustainability
03/10/2025
576: From Survival Mode to Sustainability
Do you ever feel like your pet sitting business runs your life? In this episode, we discuss the mental burden that comes with owning a pet care business and how to create healthier boundaries. We break down the impact of decision fatigue, the challenge of always being on call, and how to shift from survival mode to proactive management. Practical solutions like setting clear business hours, enforcing client boundaries, and using automation are explored. If you're struggling with burnout, this episode provides actionable steps to regain control of your time and mental energy. Main Topics: Mental Burden & Decision Fatigue in Pet Sitting Setting & Enforcing Business Hours Establishing Clear Client Boundaries Strategies for Proactive Business Management Delegation, Automation, and Stress Reduction Main Takeaway:“A healthy business is one that works for you, not one that runs you into the ground.” Social Media Post:As pet sitters, we often feel the pressure to be available 24/7, but that mindset leads straight to burnout. Setting boundaries, enforcing business hours, and delegating tasks aren’t luxuries—they're necessities for a sustainable business. Take one small step this week to lighten your load. What’s one boundary or system you can implement to protect your time and energy? Let us know in the comments! Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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575: Avoiding Google Suspensions: What Every Pet Sitter Must Know with Amy Toman
03/05/2025
575: Avoiding Google Suspensions: What Every Pet Sitter Must Know with Amy Toman
How do you keep a Google Business Profile working for your business? Amy Toman, owner of Pet Sitter SEO, explains why “almost anyone can get a Google Listing, but few can keep one.” She dives into the essential steps for setting up a listing correctly from the start, why compliance with Google’s rules matters, and how regular updates like adding photos, responding to reviews, and optimizing services can keep your listing thriving. Amy also shares tips on avoiding suspensions, the importance of having proper business documentation, and how interacting with your listing helps Google see you as relevant and trustworthy. Her insights are a must-hear for any pet care business owner looking to stay visible and competitive in a digital world. Main topics: Importance of Google Business Profiles Avoiding Suspensions Through Compliance Photo Uploads and Content Relevance Consistency in Reviews and Interactions Best Practices for AI Usage Main takeaway: “Almost anyone can get a Google Listing, but few can keep one.” Your Google Business Profile is more than just a checkbox—it’s a powerful tool for attracting clients and growing your business. But here’s the catch: simply getting your listing isn’t enough. To truly succeed, you must set it up correctly from the start and maintain it over time. ✅ Follow Google’s rules for your business name and address. ✅ Regularly update your listing with photos, reviews, and services. ✅ Ensure your paperwork and business details match your listing. Failing to comply with Google’s guidelines or neglecting your profile can lead to suspension—shutting off a major source of new clients. Take the time to set it up right and keep it active. Your business depends on it! 🚀 About our guest: Amy Toman is the owner of Pet Sitter SEO, a business dedicated to helping pet sitters and pet care professionals optimize their Google Business Profiles and websites to attract more clients. Since founding Pet Sitter SEO in 2017, Amy has become a Google Business Profile expert, earning the prestigious Diamond badge for her contributions on the Google Business Profile forum. She combines her extensive knowledge of SEO with practical advice tailored to pet care businesses. Amy is also the co-founder of the Digital Pack Leader program, where she collaborates with industry professionals to teach the latest in digital marketing and website optimization. Links: Episode 120: Episode 267: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾
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574: Why the Industry Needs Professionals More Than Ever
03/03/2025
574: Why the Industry Needs Professionals More Than Ever
Do clients really understand what it means to hire a professional pet sitter, or do they think you’re just another neighbor kid with a key? In this episode, we dive into the ongoing need to educate the public about the professionalism, training, and dedication that sets true pet sitters apart. We discuss how to use every interaction — from inquiry calls to social media posts — to highlight your certifications, insurance, and high standards of care. By clearly communicating your value, you not only set yourself apart, but also raise the bar for the entire industry. Whether you’re celebrating Professional Pet Sitters Week or just looking for ways to stand out, this episode gives you practical strategies to help your community understand and appreciate the work you do. Main topics: Educating pet care clients Professional vs hobby pet sitters Importance of certifications & insurance Marketing professionalism to the community Celebrating Professional Pet Sitters Week Main takeaway: “The public doesn’t know what we do, so we need to let them know.” Too often, professional pet sitters are lumped together with hobby sitters or the neighbor kid who pops in to feed a cat. The truth is, being a professional pet sitter means having proper insurance, training in pet first aid and CPR, and following clear policies and procedures that protect pets, clients, and ourselves. Our work goes far beyond cuddles — it’s about safety, professionalism, and peace of mind. This Professional Pet Sitters Week, take a moment to share your credentials and explain what makes your business different. When we all take pride in our profession, we elevate the industry and set higher expectations for care. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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573: Building a Team That Empowers Your Business with Angela Watts
02/26/2025
573: Building a Team That Empowers Your Business with Angela Watts
How do you go from burnout to building a thriving pet care business? In this episode, Angela Watts of Pawsitive Dawg Walking shares her journey of navigating personal and professional challenges while scaling her business. She discusses the importance of building a strong management team, creating effective SOPs, and empowering employees to take ownership. Whether you’re starting out or scaling up, Angela’s insights will inspire you to streamline operations, support your team, and grow with purpose. Main topics: Building a supportive management team Creating effective training programs Developing and refining SOPs Balancing personal and business challenges Scaling sustainably with employee empowerment Main takeaway: "Building a strong management team, empowering employees, and implementing clear SOPs are essential for scaling a pet care business sustainably while maintaining high-quality service.” Scaling your pet care business isn’t just about working harder—it’s about creating the right foundation for growth. A strong management team, backed by clear and effective systems, allows your business to run smoothly even when you’re not there. By empowering your employees with the tools and support they need to succeed, you’ll foster a team that’s invested in your vision and your clients’ happiness. Growth doesn’t have to mean chaos—when you focus on the people and processes that matter most, you can scale sustainably while maintaining the high-quality care your clients and their pets deserve. About our guest: Angela Watts is the owner of Pawsitive Dawg Walking, a thriving pet care business based in Waltham, Massachusetts. With over a decade of experience in the pet care industry, Angela has built her company from the ground up, overcoming personal and professional challenges to create a business rooted in compassion, teamwork, and exceptional care. A former special education teacher, Angela brings her teaching expertise to the training and development of her team, ensuring consistent, high-quality service for her clients. Known for her innovative approach to management and her dedication to her community, Angela is passionate about empowering her team and setting a high standard for the pet care industry. When she’s not running her business, Angela enjoys spending time with her beloved dog, Okie, and mentoring other pet care professionals to help elevate the industry as a whole. Links: Email: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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572: Do People Really Know Your Story?
02/24/2025
572: Do People Really Know Your Story?
Do potential clients really know your story, or are you just another pet business in their eyes? In this episode, we explore the power of storytelling in personal branding and marketing. We discuss why pet sitters should go beyond listing their services and instead focus on crafting a compelling narrative that resonates with their ideal clients. From sharing your mission to leveraging client success stories, they break down how to create an emotional connection that builds trust and credibility. Whether through social media, email marketing, podcasting, or community events, learn how to share your story in ways that make a lasting impact. Main topics: The power of storytelling in pet care marketing Building trust through personal branding Using social proof and client success stories Best platforms for sharing your story (social media, email, podcasting, etc.) Overcoming imposter syndrome and public speaking fears Main takeaway: ““Your story isn’t just about what you do—it’s about why you do it and how it connects with others.” Do people really know your story? Clients don’t just hire a pet sitter—they connect with someone they trust to care for their furry family. Your story is what sets you apart, creating an emotional bond that builds trust and loyalty. Whether through social media, email, or community events, sharing why you do what you do helps pet parents see the heart behind your business. A strong story makes you memorable, attracts the right clients, and reinforces your expertise. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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571: Expanding Horizons with Josie Noriega
02/19/2025
571: Expanding Horizons with Josie Noriega
Have you ever wondered what it takes to turn a thriving pet sitting business into a full-fledged dog daycare and boarding facility? Josie Noriega, owner of Super Paws Pet Care, shares her journey of navigating zoning regulations, building a superhero-themed dog resort, and balancing her original pet sitting business. From battling unexpected obstacles like dryer vent cleanouts to finding the right team members, Josie reveals the immense effort and creativity required to make her vision a reality. She highlights the power of networking and mentorship, crediting her business coach, real estate agent, and community for her success. Josie’s energy and passion for pets and her community shine through as she discusses creating services like “Bark After Dark” and low-cost events to serve both clients and their furry companions. Main topics: Transitioning from pet sitting to a brick-and-mortar daycare. The importance of networking and mentorship in business growth. Developing policies and procedures for daycare operations. Managing employee crossover between pet sitting and daycare. Creative services like "Bark After Dark" and community events. Main takeaway: “You can’t do it on your own—you need a network of people to support you, from mentors to business coaches, real estate agents, and even your team members.” Building a business isn’t about doing it all alone—it’s about leaning on the right people to help you grow. Josie Noriega shares how networking with mentors, real estate agents, and even her employees gave her the tools and confidence to open her superhero-themed dog resort. By embracing collaboration and staying open to advice, she turned a massive challenge into an exciting opportunity to serve her clients in a whole new way. Josie’s story is proof that a strong network isn’t just helpful—it’s essential. This week on the podcast, Josie reveals how community and creativity fueled her journey into brick-and-mortar success. 🌟 Who’s in your corner helping you grow? Tag them and share below! 🎧🐾 About our guest: Josie Noriega is the owner of Super Paws Pet Care, a superhero-themed dog daycare and boarding facility located on the outskirts of Dallas, Texas. With over 30 years of experience in the pet care industry, Josie transitioned from running a pet sitting business to creating a brick-and-mortar facility that offers crate-free boarding, daycare, grooming, and more. Her passion for pets and her community drives her to offer creative services like “Bark After Dark” and low-cost community events. A native of Canada, Josie’s dedication to building a supportive network and implementing innovative ideas has made her a trusted name in pet care. Follow her journey on Facebook or Instagram at @SuperPawsDogResort. Links: • Website: • Facebook: • Instagram: • Master Networks (Mentioned in Interview): Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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570: Choosing the Right Employee Scheduling Model
02/17/2025
570: Choosing the Right Employee Scheduling Model
How do you ensure the right employees are available at the right times while keeping your business running smoothly? In this episode, we break down three popular scheduling models: Shift Scheduling, Employee Availability-Based Scheduling, and Route-Based Scheduling with Core & Flex Employees. We explore the pros and cons of each, from predictability and efficiency to flexibility and legal considerations. Choosing the right model can impact employee satisfaction, client experience, and overall business success. Tune in to learn how to find the best fit for your pet care business! Main topics: Shift Scheduling Model – Set work shifts, predictable but inconsistent hours. Employee Availability Scheduling – Flexible but harder to ensure coverage. Route-Based Scheduling – Assigned areas, efficient but limiting. Legal Considerations – Compliance with labor laws. Choosing the Right Model – Aligning with business needs. Main takeaway: “Choosing the right scheduling model impacts your efficiency, your employee satisfaction, and your client experience.” As pet business owners, how we schedule our team affects everything—from how smoothly visits run to how happy our employees and clients are. A structured shift model keeps things predictable, an availability-based model offers flexibility, and a route-based approach can maximize efficiency. But the best model depends on your business needs! In our latest episode, we break down the pros and cons of each model and help you decide which one fits your pet care business best. 🐶🐱 Which scheduling model do you use? Drop a comment below! ⬇️ Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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569: Making Business a Win-Win with Jo Moorcroft and Vicky Davies
02/12/2025
569: Making Business a Win-Win with Jo Moorcroft and Vicky Davies
Is your pet business running you instead of the other way around? Jo Moorecroft and Vicky Davies from Canine Business Academy join us to share their expertise on building intentional, sustainable, and fulfilling pet care businesses. We discuss the power of defining your business purpose, creating win-win client relationships, and avoiding common pitfalls like burnout and disorganization. Learn actionable steps to shift from survival mode to thriving mode while maintaining exceptional care standards. Main topics: Defining Your Business Purpose Becoming the Bouncer of Your Business Balancing Client Needs and Business Efficiency Moving from Operator to Owner Mindset The Role of Mentorship and Community Main takeaway: “Detach yourself from your business and act like the CEO it needs. Build intentionally, say no when it doesn’t serve you, and create a business that supports your life—not the other way around.” Running a business often feels like an endless cycle of tasks, client demands, and “just one more thing.” But here’s a truth that changed everything for us: You are not your business. When you detach yourself from the daily grind and start thinking like the CEO, you give your business room to thrive—and yourself space to breathe. 🌟 Act intentionally. Build with purpose. Say “no” to what doesn’t align with your goals. When you prioritize creating a business that supports your life, not the other way around, you step into a role of leadership that fuels growth and sustainability. 💼✨ It’s time to stop being the operator and start being the visionary. What’s one thing you can let go of today to make space for a better tomorrow? Let us know! About our guests: Jo Moorcroft Jo is a seasoned business strategist and co-founder of the Canine Business Academy. With a background in corporate advertising and years of experience running a successful dog training business, she is passionate about empowering pet professionals to design businesses that align with their values and lifestyle. Jo blends her expertise in business development with her deep understanding of client psychology to help dog professionals create sustainable and thriving careers. As a mentor, speaker, and advocate for intentional growth, Jo is dedicated to fostering innovation and excellence in the pet care industry. Vicky Davies Vicky, co-founder of the Canine Business Academy, brings over a decade of hands-on experience as a dog trainer, behaviorist, and pet care professional. Starting her journey in the rescue sector, Vicky has always been driven by her passion for animal welfare and her commitment to helping dog owners foster better relationships with their pets. Known for her creative approach to business strategy, Vicky encourages pet professionals to think outside the box and embrace their unique strengths. She is a champion for collaboration and innovation, helping others build businesses that support both their personal and professional aspirations. Links: Their new book: Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾
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568: The Rising Costs of Business
02/10/2025
568: The Rising Costs of Business
Running a pet care business is getting more expensive, and simply raising prices isn’t always an easy option. In this episode, we break down the factors driving up costs—rising labor wages, increased overhead, and shrinking profit margins—and explore what pet sitters can do to maintain profitability. From improving operational efficiency to refining service offerings, we discuss strategies to stay ahead without sacrificing quality or burning out. If you’ve been feeling the financial squeeze, this episode will give you actionable steps to take control of your costs and future-proof your business. Main Topics: The impact of rising labor costs on pet care businesses How to optimize pricing while staying competitive Streamlining operations to improve profit margins Smart marketing strategies to attract premium clients Reducing inefficiencies in scheduling and service areas Main Takeaway: “It’s not just about raising prices, it’s about optimizing everything else in our business to make sure we can do that with our actual revenue-generating services.” Business costs are increasing, but that doesn’t mean your profit margins have to shrink. Instead of simply raising rates and hoping for the best, we need to focus on efficiency. Are you optimizing your schedule to reduce drive time? Are your employees as productive as they can be? Are you offering premium services that justify higher pricing? If you’re not actively adjusting your operations, you may be losing money without realizing it. Every inefficient process, every underpriced service, and every unnecessary expense eats away at your bottom line. By focusing on profitability through efficiency, you can take control of your expenses, maintain competitive pricing, and continue offering high-quality services. 🚀 What’s one area of your business you could optimize today? Executive Producers: Adriana Barbie Beck Erica Jan Janie Jenny Julie Kathryn Keith Liz Lori Lucy Sarah Savanna Scott Theresea Yvonne Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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567: Fostering Premium Experiences with Candace D’Agnolo
02/05/2025
567: Fostering Premium Experiences with Candace D’Agnolo
How do you create raving fans and deliver premium client experiences? In this episode, Candace D’Agnolo, of Pet Boss Nation dives, into the art of fostering genuine connections that go beyond surface-level interactions. She explores how personalized touches—like understanding client preferences and small acts of care—create lasting loyalty. Candace also discusses the benefits of using AI to enhance efficiency, the value of local collaborations, and actionable ways to surprise and delight clients without breaking the bank. If you're looking to elevate your business and stand out in a competitive market, this episode is packed with insights and inspiration! Main topics: Creating premium client experiences. Leveraging local networking for business growth. The role of AI in personalization. Building trust through authentic connections. Time-saving techniques for small businesses. Main takeaway: "The human side of business is irreplaceable. Real connection builds loyalty and defines a premium experience.” “What makes a premium experience? It’s not just fancy tools or gifts—it’s genuine human connection. From quieting a home during nap time to ensuring a late-night light is on, small touches of care make all the difference. Candace D’Agnolo*. shares why understanding client needs and creating authentic relationships are the keys to success. 🌟 How do you personalize your business relationships? Let us know!”* About our guest: Candace D’Agnolo is a seasoned entrepreneur and business coach with over 20 years of experience in the pet industry. As the founder of Pet Boss Nation, she has dedicated herself to empowering pet business owners through innovative strategies in sales, marketing, and leadership. Candace’s career began with her own successful ventures, including a thriving brick-and-mortar pet boutique, a doggie daycare, and a dog walking service in Chicago. Her passion for helping others led her to create Pet Boss Nation, a professional development community that has supported hundreds of pet businesses across the United States, Canada, and Europe. Through her group coaching programs, podcast, and speaking engagements, Candace provides actionable advice and fosters a supportive network for entrepreneurs. Known for her authenticity and deep understanding of the challenges small business owners face, Candace inspires others to transform their passion into profitable and fulfilling careers. Links: Previously on: Pet Boss University: Pet Boss Podcast: Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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566: The Cost of Not Trying
02/03/2025
566: The Cost of Not Trying
What’s holding you back from making the changes your business needs? Fear of the unknown can keep us stuck in outdated pricing, ineffective policies, and stale marketing strategies. In this episode we tackle the fears that prevent pet sitters from evolving, from raising rates to implementing new policies. We discuss how to test small changes, embrace iterative improvements, and reframe failure as a learning opportunity. If you’ve been hesitant to make a big decision in your business, this episode will help you push past the fear and take action. Main topics: Fear of change in business Raising prices with confidence Updating policies for efficiency Evolving marketing for better clients Opportunity costs of inaction Main takeaway: “The biggest risk isn’t trying something new—it’s staying stuck in something that isn’t working.” As business owners, we tend to overanalyze decisions, fearing the worst. What if clients leave? What if a new policy upsets employees? What if a marketing change flops? But here’s the reality: inaction is its own risk. If your prices are too low, you’ll burn out trying to make ends meet. If your policies are too flexible, clients may take advantage of them. If your marketing isn’t attracting the right clients, you’ll struggle to grow. Every choice has a cost—including the choice to do nothing. Instead of fearing failure, reframe it as an experiment. Test a small change and track the results. If it doesn’t work, tweak it. Your business is a living thing, meant to evolve. The worst thing you can do is stay in place while the world moves forward. 💡 What’s one change you’ve been avoiding in your business? Let’s talk about it in the comments! Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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565: How Metrics Transform with Corinne Moore
01/29/2025
565: How Metrics Transform with Corinne Moore
How do you transform your business into one that works for you? In this episode, Corinne Moore, owner of Paws and Claws Pet Service and founder of Pawsome Metrics, shares how data-driven decisions helped her streamline services and reclaim balance. From navigating the challenges of purchasing a family business to making tough choices like cutting underperforming services, Corinne opens up about the power of metrics in creating a sustainable and fulfilling company. She emphasizes the importance of aligning business operations with personal and professional goals while empowering her team to thrive. Whether you’re looking to refine your services or improve work-life balance, Corinne’s story is a reminder that change starts with knowing your numbers. Main topics: Using Metrics for Business Decisions Balancing Work and Family Life Streamlining Services for Efficiency Empowering Staff Through Delegation Overcoming Burnout as a Business Owner Main takeaway: "You own your business so you can make it your own. It took me a long time to realize that I could make changes for myself and my staff to make us all happier.” Running a business isn’t about following someone else’s formula—it’s about creating something that works for you, your team, and your clients. Corinne Moore shares how she used metrics to make bold decisions that aligned with her values, simplified her services, and prioritized her mental health. By taking control and shaping her business to fit her life, Corinne created a company that’s happier, more efficient, and truly her own. Her story is a reminder that real transformation starts with knowing your numbers and staying true to your vision. This week on the podcast, Corinne reveals how metrics empowered her to reclaim balance and build a business she loves. 🌟 How do you make your business uniquely yours? Let us know in the comments! 🎧🐾 About our guest: Corinne Moore is the owner of Paws and Claws Pet Service in Madison, Wisconsin, a company specializing in dog walking and cat sitting. With a passion for both animals and numbers, she also founded Pawsome Metrics, a tool designed to help pet care professionals harness the power of data to make informed, confident business decisions. Corinne’s journey in the pet care industry began at a young age and evolved as she took over her sister’s business in 2019. Through resilience, adaptability, and a data-driven mindset, Corinne has transformed her business while prioritizing work-life balance and creating a supportive environment for her team. When she’s not running her businesses, Corinne enjoys spending time with her family, including her daughter and two cats, Bella and Lucille. Links: Paws and Claws : Pawesome Metrics : Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: , , Email us at: Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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564: Fur Babies and the Modern Pet Parent
01/27/2025
564: Fur Babies and the Modern Pet Parent
How can we navigate the changing expectations of modern pet parents while also providing exceptional care? We dive into the mindset of today’s pet owners, exploring the growing trends of treating pets as family, prioritizing health and wellness, and valuing convenience and personalization. We discuss how emotional spending drives client decisions and the importance of showcasing the transformative impact of pet care services. Whether you’re refining your marketing, building trust, or enhancing your offerings, this episode provides actionable insights to help you connect with clients and elevate your business. Main topics: Pets as family members Humanization challenges for professionals Health, wellness, and enrichment Convenience and social proof Emotional spending and personalization Main takeaway: "Your messaging should focus on creating peace of mind, enriching experiences, and making the pet owner’s life easier while addressing their emotional connection to their pets." As pet care professionals, we often focus on what we do: walking dogs, cleaning litter boxes, or giving medications. But what we’re really offering is so much more than the task itself. We provide peace of mind to pet parents, so they can focus on their day without worrying about their furry family member. We enrich pets’ lives, giving them the mental and physical stimulation they need to thrive. We strengthen the human-animal bond by helping pets stay healthy, happy, and loved, even when their owners can’t be there. Your services don’t just care for pets—they make life better for both the pet and the owner. But here’s the catch: you have to tell people that! Talk about the emotional and practical value of what you offer. Share stories of how you’ve made a difference. Highlight the tail wags, the zoomies, the contented naps after a visit, and the relief in a pet parent’s voice when they know their pets are in good hands. Because it’s not just about the visit—it’s about how that visit transforms their day and their pet’s life. 💡 What’s one way your services go beyond the basics? Share it in the comments! Links: Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260 Follow us on: , , Email us at: Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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