Pet Sitter Confessional
Pet Sitter Confessional is the go-to podcast for pet sitters who want to grow, learn, and feel seen. With over a decade of experience, Meghan and Collin share the real, behind-the-scenes life of professional pet sitting—from funny mishaps and tough lessons to business insights and personal stories. Each week, they interview fellow sitters and industry pros to explore what it really takes to thrive in pet care. Whether you’re just starting out or a seasoned pro, you’ll find support, inspiration, and a community that truly gets it. Your story belongs here, too.
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661: Why “Good Enough” Pet Care Isn’t Enough Anymore with Niki Tudge
12/31/2025
661: Why “Good Enough” Pet Care Isn’t Enough Anymore with Niki Tudge
What does “professional” pet care actually mean—and why does it matter so much right now? Collin sits down with Niki Tudge, founder of the Pet Professional Guild, to talk about the gap between what pet owners assume they’re buying and what many providers actually deliver. Niki shares the eye-opening real-life process she used to hire a pet sitter for her own dogs—and why it convinced her the industry needs higher minimum standards. Together, they discuss practical ways to educate clients, set non-negotiables, and document care like it truly matters. The conversation ends with a challenge: raise your standards, raise your confidence, and build a business that protects pets, clients, and your team. Main topics: Minimum standards in pet care Client education and expectations Intake assessments and documentation Pet first aid readiness Collaboration and referral networks Main takeaway: “My minimum level of care for every dog or cat… is the same as if it was my own animal” That idea challenges a lot of the shortcuts our industry has quietly accepted over the years. If it wouldn’t be acceptable for your dog or cat, it shouldn’t be acceptable for a client’s—no matter the schedule, price point, or pressure to say yes. This mindset forces clarity. It defines non-negotiables around safety, supervision, documentation, enrichment, and medical awareness. It also gives you the confidence to say no when a service request would compromise an animal’s wellbeing. When pet care professionals operate from this standard, trust becomes automatic. Clients may not understand every protocol, but they feel the difference—and that’s what builds sustainable, ethical businesses in the long run. About our guest: Niki Tudge is the founder of the Pet Professional Guild and a long-time leader in pet care education and professional standards. After a career in business and operations, she transitioned into the pet industry through training, pet care services, and building scalable systems. She has owned and operated multiple pet-focused businesses, including an animal hospital and boarding facility, and is passionate about improving welfare, ethics, and competency across the entire pet care community. Her work focuses on education, collaboration, and raising minimum standards for anyone handling pets professionally. Links: Pet Professional Guild: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months
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660: Starting 2026 on the Right Foot
12/29/2025
660: Starting 2026 on the Right Foot
What if 2026 isn’t about doing more—but about doing what actually lasts? In this episode, we talk about why the end-of-year holiday rush can push pet sitters and dog walkers straight into toxic productivity. We walk through how to name what didn’t work in 2025 (without shame), especially where policies, boundaries, and overcommitment quietly drifted. Then we shift to what did work—life-giving habits, decisions that reduced stress, and systems that keep you steady even when you’re tired. Our goal is simple: a grounded, repeatable, sustainable 2026 built on consistency, not intensity. Main topics: Toxic productivity after holidays Policies, boundaries, and drift Sustainability over hustle culture Consistency beats intensity mindset Systems that reduce fatigue Main takeaway: “Consistency beats intensity every single time” If 2025 ended with you tired, stretched thin, and running on fumes, you don’t need a bigger grind—you need a steadier plan. Sustainable growth usually doesn’t come from adding more; it comes from choosing better and trimming what quietly drains you. For 2026, pick one boundary, one system, one habit—and build the year on what you can actually repeat. You don’t need a breakthrough year. You need a repeatable one. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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659: Giving Back Through Your Business with Cheyenne Williams
12/24/2025
659: Giving Back Through Your Business with Cheyenne Williams
How can you use your pet care business to make a bigger impact? Cheyenne Williams returns to share how community involvement has transformed her life and her business. From leading suicide prevention walks to supporting foster care initiatives, Cheyenne explains how giving back is not just about writing checks—it’s about connection, purpose, and passion. She shares the challenges of balancing business demands with emotional nonprofit work, and how boundaries and clarity of purpose keep her grounded. This conversation is a powerful reminder that we were whole people before our businesses, and we’ll be whole people long after. Main topics: Volunteering through your pet business Suicide prevention advocacy Building client relationships through shared values Balancing burnout and service Setting boundaries with community involvement Main takeaway: “What is the point of having a business without giving back?” As pet sitters and dog walkers, we’re already deeply connected to our communities—but what if we went a step further? Giving back doesn’t always mean writing a big check. It can look like sponsoring a school event, volunteering with a local rescue, or using your newsletter to highlight important causes. When we give back, we’re not just running a business—we’re becoming part of something bigger. And the ripple effect is real: stronger client relationships, deeper personal fulfillment, and a lasting impact beyond the leash. What’s one way your business is giving back this season? About our guest: Cheyenne Williams is a dynamic entrepreneur, dedicated wife, and proud mom of two incredible daughters. As the owner of Shiney Day Specialized Pet Care, she leads a multi-award-winning business, most recently honored with the SRQ Best Of Bronze Award for 2025. Cheyenne is also a devoted pet mom to a lively household that includes three dogs, four cats, and a hedgehog. With a degree in Veterinary Nursing, Cheyenne’s expertise and compassion shine through in both her professional and personal life. She was recognized with the prestigious Women That Roar Award in 2024 for her leadership and impact in the community. Beyond her business, Cheyenne serves as Board Chair for the American Foundation for Suicide Prevention and plays a key role as Walk Chair for three of their major events, attends legislative meetings in Washington DC and attends the annual Leadership Conference. She is also PTO President for her daughter's K–8 charter school, and a passionate advocate for vulnerable communities through her work with Guard Against Trafficking (where she is a pending board member), Foster the Family Florida as a community partner, and serves on the Fundraising Committee for Satchel’s Last Resort. Cheyenne’s life is a testament to compassion, advocacy, and service—both in the lives of animals and the people in her community. Links: NAMI help lines: 988 crisis line American Foundation for Suicide Prevention (AFSP)- FB & Insta: @afspswfl Foster the Family- FB: Guard Against Trafficking- . Linktree to all platforms Satchels Last Resort- FB- Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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658: Converting Clients to New Services
12/22/2025
658: Converting Clients to New Services
What do we do when a service isn’t working anymore—but we don’t want to lose the revenue or the client? In this episode, we walk through how converting clients is leadership, not upselling, and why adding or changing a service isn’t a failure. We break down two conversion scenarios: when the service is a poor fit for the pet/client, and when it’s a poor fit for the business. We share practical strategies for leading with friction points, using observational authority, and making the transition feel low-risk through trials and clear replacement paths. We also talk about the reality that some clients will leave—and why staying aligned with your standards matters more than keeping every dollar. Main topics: Conversion as business leadership Fit for pet vs. business Solve friction, not sell Trials and switching costs Ending services with clarity Main takeaway: “Converting clients isn’t about squeezing more out of them. It’s about staying aligned as their life and your business changes.” Converting a client to a new service isn’t a sales move—it’s a leadership move. Sometimes the most professional thing we can do is admit: the old way isn’t the best way anymore. Pets change, schedules change, businesses change, and great care has to keep up. If we lead with the problem (the friction), it feels like care—not a pitch. And if a client decides not to come along, that doesn’t mean we failed—it means we stayed aligned with the standard of care we believe in. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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657: At The Crossroads in Pet Care with Matthew Kutas
12/17/2025
657: At The Crossroads in Pet Care with Matthew Kutas
What does the future of the pet service industry look like as technology and client expectations evolve? Matthew Kutas, founder and CEO of Republic of Dog, talks about the challenges and opportunities facing pet care businesses today. He discusses how technology can streamline operations without losing the emotional connection at the heart of the work, and why onboarding is a make-or-break process for client trust. Matthew shares insights on staffing, scaling, and the professionalization of the industry. He also explores how pet care intersects with city planning, corporate wellness, and strategic partnerships, pointing to new opportunities for growth. Main topics: Technology’s impact on pet services Onboarding as client trust foundation Balancing scaling with personalization Staffing challenges and expectations City planning, condos, and corporate programs Main takeaway: “Technology should give you more time to do the important things—it should enhance the client’s experience, not replace the human connection.” – Matthew Kutas As pet care professionals, we often look to tech to solve our pain points. Scheduling tools, payment systems, even AI—these can save hours of work. But Matthew Kutas reminds us that the point isn’t to automate away the heart of our service. Instead, we should use the time we gain to deepen relationships with clients and their pets. Send that personal message. Make that check-in call. Show you care. Because in an industry built on trust, the human connection is what truly sets us apart. About our guest: Matthew Kutas is the founder and CEO of Republic of Dog, based in Canada. With over 25 years in the pet service industry, he has built and operated businesses in dog walking, daycare, grooming, and boarding, before shifting into consulting and advising. Today, his focus is on how pet services integrate into urban living, condos, and hotels, while also addressing industry-wide challenges like technology, staffing, and scaling. Matthew works with pet care companies, city planners, and property managers to ensure pets remain central in both business growth and community design. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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656: The Commodity Trap and How to Escape It
12/15/2025
656: The Commodity Trap and How to Escape It
What happens when clients see your pet care business as interchangeable with everyone else? In this episode, we break down the commodity trap and why it’s not a pricing problem—it’s a positioning problem. We walk through the client, financial, and operational red flags that quietly signal your business is stuck competing on price. We explain why being more trained, more insured, and more professional often hurts more when the market doesn’t reward it. Finally, we share a practical framework for moving from commodity to chosen by selling outcomes, making your process visible, and building a business designed for the right clients. Main topics: Defining the commodity trap Client pricing behavior signals Margin and burnout cycles Operational warning signs Moving from commodity to chosen Main takeaway: “If the only question a client ever asks you is how much you charge, that’s not a pricing problem—it’s a positioning problem.” That single question can quietly reveal whether your business is being treated as interchangeable. When pet care becomes a commodity, price becomes the deciding factor, margins shrink, and burnout follows. Being better, more trained, or more professional doesn’t automatically protect you if clients can’t see the difference. Escaping the commodity trap starts by changing what you sell—from tasks to outcomes—and making your process visible. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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655: Building a Business Worth Buying with Erin Fenstermaker
12/10/2025
655: Building a Business Worth Buying with Erin Fenstermaker
Have you ever thought about what happens to your business when you’re ready to step away? In this episode, Erin Fenstermaker, certified exit planner and pet industry veteran, breaks down the key elements that make a pet business valuable and sellable. She discusses the importance of recurring revenue, documented systems, and building a team of employees over independent contractors. Erin also explains what EBITDA is, what influences it, and how emotional readiness impacts a successful exit. Whether you’re brand new or 30 years in, this conversation offers a roadmap to long-term value and future-proofing your business. Main Topics Exit planning and unplanned events Employees vs independent contractors What makes a business transferable Understanding EBITDA and business valuation Emotional aspects of selling a business Main Takeaway: “Exit planning is simply good business strategy.” Whether you’re thinking of selling or not, building a business that can operate without you creates value, freedom, and peace of mind. From documented systems to employee-led teams, what you build today impacts your options tomorrow. Even if you never sell, you’ll gain a stronger, more resilient business that supports your lifestyle. So don’t wait until it’s too late—start exit planning now, because it’s really just smart strategy. About our guest: Erin Fenstermaker is a certified exit planner and business consultant with over 20 years of experience in the pet industry. Through her firm, EF Consulting, she helps pet service businesses improve their operations, convert from independent contractor models to employee-based teams, and prepare for acquisition or sale. Erin also works with larger pet product companies through Birdseye Advisory Group and brings deep knowledge of market trends, business valuation, and strategic growth. She’s passionate about building sustainable, scalable businesses that are both profitable and people-centered. Links - Pet industry consultant & certified exit planner (CEPA) Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾
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654: The Phrase That Changed Our Year
12/08/2025
654: The Phrase That Changed Our Year
What if the key to protecting your business and sanity is actually learning to care less? In this episode, we share how our unorthodox Word of the Year—“care less”—helped us step back from constant urgency, emotional overload, and decision fatigue. We talk about naming our non-negotiables, especially around safety and standards, while letting go of guilt and overinvestment in pricing pushback, employee drama, and social media opinions. We walk through the practical tools we used, like decision deadlines, “good enough” standards, and release phrases that helped us move from dwelling to doing. By the end, we show how caring less about the wrong things made room for more joy, clarity, and confidence in our life and business. Main topics: Redefining what “care” means Combating decision fatigue with structure Setting firm non-negotiable standards Emotional detachment vs. apathy Making faster, value-driven decisions Main takeaway: “It’s really important to recognize that caring more is not the same as caring well.” In pet care, we’re taught that the more we care, the better we are—but that mindset can quietly drive us straight into burnout. In this episode, we talk about how we learned to protect our emotional bandwidth by deciding what truly deserves our deepest care and what doesn’t. We share how setting decision deadlines, naming our non-negotiables, and releasing imagined reactions from clients and employees changed how we lead. If you’ve ever felt crushed under the weight of caring about everything, this conversation will help you care well where it counts—and let the rest go. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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653: Fear Free Tools for Pet Sitters and Dog Walkers with Melissa Spooner-Raymond
12/03/2025
653: Fear Free Tools for Pet Sitters and Dog Walkers with Melissa Spooner-Raymond
for taking the ‘pet’ out of ‘petrified’. Get 10% off the with promo code PSC10. What does it really mean to be Fear Free certified as a pet sitter or dog walker? In this episode, Collin talks with Melissa Spooner-Raymond, a licensed veterinary technician and veterinary behavior specialist with Fear Free, about practical ways to reduce fear, anxiety, and stress for pets in our care. They explore reading body language, setting realistic goals for each visit, and using “the three Fs”—food, fun, and favorites—to create positive associations. Melissa shares real-world scenarios, from cautious chows to under-socialized COVID pets, offering strategies for short visits and multi-staff teams. The conversation highlights how consistency, documentation, and collaboration with the pet’s wider care team can transform both the pet’s experience and the sitter’s safety. Main topics: Reading and respecting pet body language Applying the “three Fs” to build trust Strategies for short, time-limited visits Multi-staff consistency and SOPs Collaborating with the pet’s full care team Main takeaway: “Stop and assess and watch—what is that animal trying to communicate?” So often, our love for animals makes us want to rush in, but the best care starts with observation. Every ear twitch, tail flick, or subtle shift tells a story about how that pet is feeling. When we slow down, we can adapt our approach to meet them where they are—turning fear into trust. As pet sitters and dog walkers, we aren’t just completing a task; we’re building a relationship, one respectful moment at a time. About our guest: Melissa is a passionate and skilled professional with a rich background in the animal care industry. Her experience spans general veterinary medicine, behavioral specialty medicine, and nonprofit organizations, where she has held a variety of roles supporting pets and their people. She holds an Associate of Applied Animal Science and is a Veterinary Technician Specialist in Behavior, a Certified Training Partner through Karen Pryor Academy, an Elite Fear Free Certified Veterinary Professional, and a TAGteach Certified Practitioner. Driven by a deep commitment to making a difference, Melissa strives to create meaningful, positive impacts for animals and their human companions through education and advocacy in veterinary behavior and training. Links: for taking the ‘pet’ out of ‘petrified’. Get 10% off the with promo code PSC10. Fear Free Pets: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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652: Avoiding the Ruts of Running a Business
12/01/2025
652: Avoiding the Ruts of Running a Business
What do you do when your pet care business feels stuck in the same old patterns? In this episode, we talk about how “ruts” form in our businesses the same way they do on a muddy trail—through repeated, unexamined habits over time. We explain the brain science behind habitual neural pathways, how stress and burnout make ruts deeper, and why comfort and fear of change keep us on the same path. We then walk through the three biggest rut zones for pet sitters and dog walkers: marketing, services, and admin overload, with practical questions to help you spot where you’re stuck. Finally, we share simple experiments and the importance of revisiting your purpose so you can start building new paths that actually fit the business and life you want today. Main topics: How business ruts quietly form Brain science behind habits Marketing ruts and client behavior Service evolution and client expectations Admin overload and survival mode Main takeaway: “Great businesses don’t sit in ruts. They have to adapt.” If your pet care business looks and runs exactly like it did five or ten years ago, this episode is your invitation to pause and take a fresh look. We talk about how ruts form in your marketing, your services, and your admin systems—often because your brain is tired, stressed, or simply clinging to what’s familiar. You’ll hear practical, low-pressure ideas for trying one new thing this week, plus questions to help you decide if you’d build your business the same way today. Most importantly, we’ll help you reconnect with your purpose so you’re not just surviving the busy seasons, but shaping a business that actually fits your life now. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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651: How to Move From Surviving to Scaling with Wayne Hartley Jr.
11/26/2025
651: How to Move From Surviving to Scaling with Wayne Hartley Jr.
How do you protect your passion while running a growing pet care business? In this episode, Wayne Hartley Jr. of Happy Hearts Pet Care and PETLANTA shares the realities of entrepreneurship, including the hustle, the overwhelm, and the habits that help keep you grounded. He discusses the role of community and education in sustainable growth, and why posting imperfect content is often better than not posting at all. Wayne opens up about learning from mistakes, setting boundaries, and shifting from surviving to scaling. His insights will inspire pet pros to lead with intention, not exhaustion. Main topics: Social media strategy and mindset Client education and trust-building Delegation and team development Managing overwhelm and time Hustle vs. sustainable growth Main takeaway: “I have to get out of the ‘I have to’ mindset and into the ‘I get to’ mindset.” This shift changes everything. Instead of dreading tasks or feeling buried under responsibilities, Wayne Hartley Jr. reminds us to view our work as an opportunity. You get to grow a business. You get to care for pets. You get to make a difference. When we lead with gratitude and purpose, we show up better for our clients, our teams, and ourselves. Let’s not forget—we built this on purpose. Now let’s enjoy the privilege of doing the work. About our guest: Wayne Hartley Jr. is the owner of Happy Hearts Pet Care in Atlanta, Georgia, offering grooming, boarding, daycare, training, and retail services. He’s also the founder of PETLANTA, a nonprofit that connects pet professionals through education, events, and fundraising. Through the Pet X Network, Wayne shares resources and conversations to uplift the pet care industry. Passionate about community building and professional growth, Wayne leads with the belief that better businesses are built together. Links: Happy Hearts Pet Care: PETLANTA (Nonprofit): Pet X Network & Podcast: PetLanta: Previously on 375: 224: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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650: How to Build a Business That Runs When You Can’t (Part 2)
11/24/2025
650: How to Build a Business That Runs When You Can’t (Part 2)
In this episode, we continue our conversation on building a resilient business by focusing on shared ownership, redundancy, and smart automation. We talk about how to empower your team to make decisions, centralize knowledge and access, and design systems that don’t fall apart when one person steps away. We also explore the mindset shift from being the hero of every story to building a brand and team that clients can trust, not just a single person. Ultimately, we challenge ourselves and you to design a business that supports your health, family, and future, instead of constantly taking from you. Main topics: Culture of shared ownership Redundancy across people and systems Centralizing knowledge and access Smart automation for pet businesses Designing business around your life Main takeaway: “Build your business around the life you want, not the life that you are stuck in.” So many pet sitters and dog walkers feel trapped by the very business they created. The schedule, the emergencies, the hundreds of tiny tasks all add up until you feel like the only thing holding everything together. In this episode, we talk about what it looks like to flip that script—to design your business so it supports your health, your family, and your future. We walk through building shared ownership with your team, adding redundancy so you’re not the only one who knows how to do critical tasks, and using automation to take work off your plate. If you’re tired of feeling like the business is taking from you, this conversation will help you start building one that gives back. Links: Examples pet business CRMs mentioned: Time To Pet: PetBiz CRM: Automation / tools referenced: Zapier: Asana: Google Drive: Dropbox: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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649: Caring for Senior Pets and Serving Senior People with Angela Dinsmoor
11/19/2025
649: Caring for Senior Pets and Serving Senior People with Angela Dinsmoor
How do we better serve aging pets and their senior owners? Angela Dinsmoor, gerontologist and founder of Grey Whiskers, joins the show to share how her background in human aging informs her unique approach to senior dog care. From adapting grooming practices to handling emotionally complex client conversations, Angela outlines the deep overlap between pet and human aging. She discusses the importance of mental enrichment, emotional sensitivity, and communication with senior clients. This episode sheds light on a growing, underserved part of the pet care industry—and how we can all do better. Main topics: Communicating with senior pet owners Grooming adaptations for aging dogs Emotional needs of elderly clients Quality of life assessments Pet care industry gaps for senior pets Main takeaway: Senior dogs, and their owners, are falling through the cracks in the pet care industry, and we need to have a solution for them. Senior pets have unique needs—physically, emotionally, and behaviorally—but most grooming, pet sitting, and even veterinary services aren’t designed with them in mind. Angela Dinsmoor saw this gap firsthand after adopting her first older dog and realized the system wasn’t built to support their aging bodies or their people. From dementia to arthritis to simple anxiety around being handled, these pets deserve specialized care. About our guest: I’m Angela Dinsmoor, and I’ve spent over 20 years in the pet industry-teaching, grooming, and supporting families and professionals alike. But over time, one truth became impossible to ignore: we don’t talk enough about senior dogs. They’re aging. Their needs are changing. And yet even the most experienced groomers and pet pros often aren’t trained to care for them properly. That’s why I created Grey Whiskers, a purpose-driven platform built around education, empathy, and specialized care for our oldest companions. Grey Whiskers stands on four senior paws: 🐾 In-home grooming is designed specifically for senior dogs 🐾 The Senior Dog Digest, a trusted newsletter for pet parents and pet professionals 🐾 The first Senior Dog Grooming Certification in the industry 🐾 And a growing community built to celebrate and support pet professionals, aging pets and their owners, not sideline them This is a conversation about care, dignity, and the deep bond we share with our animals, especially as they grow older. If your audience loves dogs, works in pet care, or simply wants to better support their aging best friend, I’d be honored to share what I’ve learned. It’s not a sad story; it’s a hopeful one. And it’s time we start telling it. Links: - Email - Website - Newsletter - LinkedIn 808-457-2169 - Phone Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Visit and use code ‘confessional15’ at checkout to save $15 off your first year!
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648: How to Build a Business That Runs When You Can’t (Part 1)
11/17/2025
648: How to Build a Business That Runs When You Can’t (Part 1)
What would actually happen to your pet sitting or dog walking business if you couldn’t show up tomorrow? In this episode, we share how a scary experience during COVID forced us to confront just how much our business depended on us personally. We walk through the first four ways to build a more resilient business: having a backup as a solo sitter, creating a team-based system with employee backups, handing off admin tasks, and getting your “in-your-head” knowledge documented. We talk about the mental load of being the only one who knows how to run payroll, schedule, and respond to emergencies—and what it looks like to slowly share that responsibility. We want you to start building a business that can keep caring for clients and supporting your family, even when life forces you to step back. Main topics: Facing “What If I Can’t?” Solo Sitters and True Backups Team-Based, Cross-Trained Staff Handing Off Admin Tasks Systematizing In-Your-Head Knowledge Main takeaway: “Being without a backup is just one emergency away from losing everything and having a real catastrophe on their hands” It sounds dramatic, but it’s the reality so many pet sitters and dog walkers quietly live with. One illness, one family emergency, or one injury could leave clients stranded and your business hanging by a thread. In this episode, we talk about how to build real backups, not just in theory, but in practical, everyday ways—from connecting with another sitter to cross-training a team to documenting what only lives in your head. You don’t have to build a massive company, but you do deserve a business that won’t collapse the second you need to step away. Links: Loom (Suggested for Screen-Recording SOPs): ChatGPT / AI Tools (Implied for Turning Transcripts into SOPs): Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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647: Grassroots Growth: How Collaboration Keeps the Texas Pet Sitters Association Thriving
11/12/2025
647: Grassroots Growth: How Collaboration Keeps the Texas Pet Sitters Association Thriving
In every industry, true leadership isn’t about recognition—it’s about service. In pet care, that spirit shows up in those who give their time, share their experience, and create space for others to grow. Few embody that better than Deanna Schaar and Cathy Vaughan of the Texas Pet Sitters Association. What began as a small meet-up in a boarding facility has become one of the most beloved conferences in pet care—an annual, volunteer-led non-profit event that draws attendees from across the country. They share how early chaos and tech mishaps shaped their approach, how they find and support speakers, and why community—not competition—is their secret sauce. From health and wellness sessions to industry-wide collaboration, this conversation celebrates the heart and humility behind real leadership. Main topics: Starting a grassroots conference Building a non-profit association Learning from early mistakes Finding and supporting speakers Creating community and belonging Main takeaway: “We don’t have egos—this isn’t about getting on stage. It’s about doing whatever needs to be done to help others.” That line sums up the heart of the Texas Pet Sitters Association. Deanna Schaar and Cathy Vaughan didn’t set out to build a conference for recognition—they built it for connection. Over 11 years, they’ve created a place where pet sitters learn, laugh, and lean on each other. Their story is a reminder that the best leaders lift others first. Because in both business and life, anything worth building takes time, energy, and people. Setting aside your ego and letting others shine is what truly propels whatever you’re trying to grow. About our guests: Deanna Schaar is the owner of Deanna’s Dog House, offering in-home dog boarding in Texas. A founding member and current Vice President of the Texas Pet Sitters Association, she is passionate about community education and support for fellow pet sitters. Cathy Vaughan owns Cathy’s Critter Care in San Antonio and serves as President of the Association. Together, they lead a volunteer non-profit that hosts an annual conference fostering professional development, networking, and friendship for pet care providers nationwide. Links: 🌐 Website: 📘 Facebook: 🐾 Cathy’s Critter Care: 🐶 Deanna’s Dog House: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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646: What Should Your Pet Sitting Insurance Really Cover?
11/10/2025
646: What Should Your Pet Sitting Insurance Really Cover?
Are you covered for what you actually do today—not what you did last year? We walk through our annual insurance review. We cover the “must-haves”, when bonding makes sense, and why non-owned auto and business property matter once you add staff or an office. We also explain what petsitting business insurance does not cover—and how workers’ comp and personal health insurance fit in. Finally, we share practical risk-management habits and the customer-service “intangibles” we expect from any insurer. Main topics: Core coverage essentials Care, custody & control Non-owned auto protection Workers’ comp vs. health Risk management habits Main takeaway: “Insurance is not about fear. It’s about good stewardship of the pets, of the homes, and the trust that the clients place in us.” We build our business on trust, which means planning for real-world moments—not pretending they won’t happen. The right coverage protects pets, homes, neighbors, employees, and yes, you. It also lets us say to clients with confidence: if something goes wrong, we have a plan and a policy. That’s professional care, not hobby care—and it’s why our annual insurance checkup matters. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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645: Saying No, Growing Smart: Building Your Dream Business with Lindsey Perriello
11/05/2025
645: Saying No, Growing Smart: Building Your Dream Business with Lindsey Perriello
What does it take to build a successful, heart-centered pet sitting business? Lindsey Perriello shares her path from surgical tech to pet care professional, highlighting the emotional toll of past jobs and how her values shaped the company she leads today. She discusses the challenges of setting boundaries, training staff, and keeping a personal touch with 300+ clients. Lindsey’s approach is rooted in education, empathy, and honesty—qualities she believes all pet sitters should bring to their work. This conversation is full of practical insights and vulnerable moments that reflect the realities of small business ownership. Main topics: Career change to pet care Ethical client relationships Continuing education & certifications Managing staff and quality control Boundaries and pricing challenges Main takeaway: “Families are putting their trust in us, and in return, I want to do the best that I can.” When someone hands you their keys and their pets, they’re not just hiring a service—they’re extending trust. Our job isn’t simply to meet expectations; it’s to honor that trust through professionalism, communication, and care that never cuts corners. Training, insurance, certifications, systems—these aren’t boxes to check. They’re how we prove we take that trust seriously. Whether you’re solo or leading a team, remember: your clients don’t see your behind-the-scenes effort, but they feel it in every visit report, every thoughtful update, every safe return home. 💬 What’s one way you show clients they can trust you? About our guest: Lindsey Perriello is the owner of Lindsey’s Dog Walking, based in Lower Burrell, Pennsylvania. After over a decade as a surgical tech and a stint in memorial sales, Lindsey turned to pet care in 2018. She built her business on principles of continuing education, staff reliability, and personal relationships with clients. Lindsey is certified through Pet Sitters International, Fear Free Pets, and Karen Pryor Academy. Her team of five serves a small, local area with high standards and big heart. Known for her attention to detail and compassionate care, Lindsey has grown her client base to over 300 through word-of-mouth and social media, all while prioritizing work-life balance and client trust. Links: Website: Facebook: Instagram: TikTok: @ladieswithleashes Email: Organizations Mentioned: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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644: Copycats: They Can Copy the Idea, Not the Way You Deliver
11/03/2025
644: Copycats: They Can Copy the Idea, Not the Way You Deliver
What do you do when competitors copy your ideas, wording, or services? In this episode, we share a practical mindset shift: ideas are cheap—execution is everything. We explore how delivery, team training, client experience, and reliability become the differentiators copycats can’t replicate. We talk through stability as a strategy, resisting reactive changes, and doubling down on strengths. We close with concrete ways to serve deeper, not louder, so you lead for years—not minutes. Main topics: Copying vs. true execution Delivery as differentiation Stability as a strategy Serve deeper, not louder Training and systems moat Main takeaway: “Because people can copy what you offer. They can’t copy who you are.” People can copy your prices, your services, even your words—but not you. Your standards, training, reliability, and care are built day after day through consistent delivery. That’s the moat no one sees on a webpage. When imitation shows up, don’t get reactive—get excellent. Keep serving deeper, refining your systems, and showing up for clients. Consistency beats mimicry every time. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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643: Balancing the Hustle with Miguel Rodriguez
10/29/2025
643: Balancing the Hustle with Miguel Rodriguez
What does it really mean to educate your community while running a thriving pet care business? Miguel Rodriguez of City Dog Pack returns to share how he balances content creation, training, boarding, and walking services—while staying grounded in his values. He opens up about recognizing the value of his time, setting clear policies, and learning to say “no” without guilt. Miguel also explains his shift toward video and course-based learning, and how gratitude reshaped his approach after COVID-19. This conversation is a powerful reminder that being an educator starts with empathy, boundaries, and knowing your worth. Main topics: Educating clients through social media Balancing business with personal life Setting and enforcing client policies Creating content with real-world value Recognizing and managing burnout Main Takeaway: “I’m so lucky to even be burnt out.” That mindset shift changed everything for Miguel Rodriguez of City Dog Pack. Burnout used to feel like failure—until he reframed it as a sign of demand, trust, and impact. Now, when exhaustion creeps in, he remembers the days he waited by the phone, hoping for one client call. If you’re tired from helping others, it might just mean you’re doing something right. Just don’t forget to take care of yourself too—gratitude and boundaries can go a long way. About our guest: Miguel Rodriguez is the founder of City Dog Pack, a dog training, walking, and boarding business based in New York City. With over 15 years of experience, Miguel blends practical dog behavior knowledge with a deep commitment to client education and community support. He publishes the “Everything Dog” newsletter on Substack and is expanding into YouTube and TikTok to share even more free and accessible content. A former Marine and lifelong educator, Miguel is passionate about helping people build better lives with their pets. His work emphasizes empathy, gratitude, and practical advice for real-world dog challenges. Links: Email: citydogpack@gmail.com Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾
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642: Why the Cat Fanciers Association Just Elevated Professional Cat Sitting
10/27/2025
642: Why the Cat Fanciers Association Just Elevated Professional Cat Sitting
In this episode, we unpack how the Cat Fanciers’ Association (CFA) used its magazine to point cat owners toward insured, trained, professional sitters—despite being sponsored by a gig-app. We explore why that subtle editorial stance signals a cultural shift and how it aligns with PSI’s new global standards. We share what owners are now encouraged to ask: insurance, medical competence, meet-and-greets, backups, and referrals. We also name the gaps (team-based models and continuing education) while celebrating a rising floor for industry expectations. Main topics: CFA’s pro-sitter stance PSI global standards synergy Hobbyist vs. professional framing Outcome-based feline care Owner questions that matter Main Takeaway Quote: “This is how cultural change happens—not through laws first, but through language.” When the Cat Fanciers’ Association tells cat owners to hire insured, trained, professional sitters, it changes everything. It raises the public expectation for what ‘good care’ really means and validates the professionals who’ve been setting those standards for years. On this week’s Pet Sitter Confessional, we talk about why that shift matters, how it connects with PSI’s new global standards, and why professionalism—not convenience—is winning the long game in pet care. Links: Cat Fanciers’ Association (CFA): Cat Talk magazine (CFA publication) — article referenced: “Choosing the Right Cat Sitter”: Pet Sitters International (PSI) — Global Standards: (see Global Standards) Meowtel: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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641: Building an Ethical Pet Business with Helen Motteram
10/22/2025
641: Building an Ethical Pet Business with Helen Motteram
What does it really mean to be a kind and ethical pet care provider? In this episode, Helen Motteram of The Pet Professional Network shares her personal story of burnout, bullying, and the powerful impact of kindness in an industry that often lacks support. She explains how ethical pet care involves both the animals and the humans who love them, and why setting clear boundaries is crucial to sustainable compassion. Helen also unpacks common ethical dilemmas pet sitters face and how we can stay grounded in our values through them. Whether you’re new or experienced, her message encourages you to cultivate personal touch and protect your own wellbeing as part of professional kindness Main Topics Burnout and industry bullying Defining kindness in business Setting boundaries with clients Ethical dilemmas in pet care Maintaining personal touch while scaling Main Takeaway: “You can’t be friends with everyone. But having a small group of cheerleaders you trust makes all the difference.” In the pet care industry, it’s easy to feel isolated—especially when you face difficult client relationships or judgment from peers. That’s why it’s essential to find your people. The ones who get it. The ones you can ask the hard questions and be vulnerable with. Not everyone will be your supporter, but when you find your cheerleaders, hold them close—they’re the ones who remind you why you started and help you keep going. About our guest: I'm Helen - a Behaviourist, Coach and International Speaker and have loved and worked with animals all of my life. From rescue work, travelling overseas to work with hundreds of dogs, to helping my own dog, Sally, overcome her own fear of other dogs. But it’s not only animals that I'm passionate about. I help kind, ambitious, hardworking pet professionals to have more fun, more time and greater confidence in their business. With a focus on how to create a niche that fits to your personality or branding! I feel we all offer something truly Distinctive and we should embrace our individuality. So that's where I come in. To offer a soundboard and someone who can walk in your shoes. I'm the proud founder of the Pet Professional Network, a community that offers business support and networking for ethical pet professionals all across the globe. When I'm not working I'm running crazy marathons to raise money for bird rescue and spending time with my husband and Mum who've always been an inspiration. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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640: Raising the Bar: Inside PSI’s Global Standards for Pet Sitters
10/20/2025
640: Raising the Bar: Inside PSI’s Global Standards for Pet Sitters
What happens when an “unregulated” industry finally publishes standards? We unpack PSI’s new Global Standards for professional pet sitting and dog walking, explaining why standards are the floor—not the ceiling—for ethical care and business practices. We discuss how courts, insurers, and regulators use industry standards to define “reasonable care,” and what that means for documentation, insurance, and client data security. We also outline practical next steps to self-audit your policies, train your team, and communicate compliance to clients. Finally, we share how clearer standards could shift market dynamics—especially for app-based platforms—and elevate the profession’s reputation. Main topic: Standards as baseline professionalism Insurance scope and adequacy Client data security practices Documentation and due diligence Market impact on gig platforms Main takeaway: “Standards are the floor, not the ceiling” In pet care, published standards aren’t limits—they’re launchpads. They set the baseline for safety, documentation, insurance, and client data protection so professionals can build higher. When you exceed the floor, you create trust, reduce risk, and stand out in a crowded market. Audit your policies, train your team, and share your alignment—your clients (and their pets) deserve it. Links: PSI Global Standards for Professional Pet Sitting & Dog Walking (full document): Episode 630 (laws impacting pet care): Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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639: Community Walks that Foster Collaboration with Olivia Hanson
10/15/2025
639: Community Walks that Foster Collaboration with Olivia Hanson
What does it take to build a thriving solo pet care business rooted in community? Olivia Hanson of Waggin Tails Winona shares her journey from a banking job to becoming a full-time pet sitter and dog walker. She discusses the power of word-of-mouth, the value of community collaborations, and the joy she finds in organizing monthly pack walks. Olivia also shares how boundaries and relationships with other sitters help protect her joy and prevent burnout. It’s a story about trusting your path and finding purpose in pet care. Main Topics Transitioning from banking to pet care Community pack walks and how they started Collaboration with trainers, photographers, and shelters Client boundaries and protecting mental health Solo sitter support and peer mentorship Main Takeaway: “Protecting my peace is my biggest thing—and that’s making me better at my job.” As a solo pet sitter, it’s easy to feel like you have to say yes to every job, every time. But that can lead to burnout, overwhelm, and even losing the joy that got you into pet care in the first place. Olivia Hanson reminds us that setting boundaries isn’t selfish—it’s strategic. By focusing on quality over quantity and making space for rest and connection, she’s built a sustainable business she still loves. Protect your peace, and you protect your passion. 💛 About our guest: Olivia Hanson is the owner of Waggin Tails Winona, a solo pet care business based in Winona, Minnesota. After earning a business and sales degree and working in banking, Olivia transitioned into pet sitting full-time with the mentorship of a fellow sitter. She now offers dog walking, yard cleanup, overnights, and drop-in visits—and organizes popular monthly community pack walks. Deeply invested in local partnerships, Olivia collaborates with trainers, photographers, and the Humane Society to bring people and pets together. Her business philosophy is rooted in connection, care, and protecting personal joy. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Viists and use code ‘confessional15’ at checkout to save $15 off your first year!
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638: Competing Smart: What Really Matters in Pet Care Growth
10/13/2025
638: Competing Smart: What Really Matters in Pet Care Growth
Who actually wins when the pet care industry gets bigger, noisier, and more competitive? We break down how the market has matured, why growth feels harder, and why the old “post on Facebook and wait” playbook no longer works. We introduce three market layers—generic/basic, niche/specialized, and high-end/boutique—and explain how our choices determine the effort and spend it takes to get clients. We share practical tactics like building referral engines, forging one-to-one partnerships with vets, trainers, and boutiques, and crafting high-touch client experiences. Most importantly, we show how clarity about who we serve beats trying to be everywhere at once Main topics: Industry maturity & shifting playbook Three service layers explained Client experience as differentiator Referrals and partnership strategies Avoiding burnout through clarity Main takeaway: “Where you choose to compete determines the effort and money needed to get clients.” If you’re fighting for attention in the same crowded “anyone can do it” space, you’ll pay more—in dollars and energy. Pick your lane: generic, niche, or boutique. Then design everything—from intake to follow-up—around that choice and the client you serve best. Partnerships, referrals, and a high-touch experience compound when your positioning is crystal clear. Stop trying to be everywhere; be unmistakable to the right people. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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637: Raising the Bar in Canada: Inside Canadian Pet Care Professionals
10/08/2025
637: Raising the Bar in Canada: Inside Canadian Pet Care Professionals
How do you professionalize an unregulated industry across a vast country? Erika Godwin and Morag Wilcox share why they launched Canadian Pet Care Professionals, a membership built by and for Canada’s pet care providers. They explain the “Verified Pro” approach, Canada-specific education (HR, legal, CRA), and a public directory designed to build trust with pet parents. We discuss shifting the mindset from “pet care is a luxury” to “professional care is a necessity,” and why turning competitors into colleagues helps everyone win. The conversation closes with how in-person events and a shared code of ethics can elevate standards from coast to coast. Main topics: Why a Canada-first organization Verified Pro directory & badge HR, legal, CRA education Competitors into collaborative colleagues In-person events & advocacy Main takeaway: “If we work together to raise the standard in the industry, it’s better for all of us.” — Morag This is the heartbeat of professional pet care in Canada. When we collaborate, share resources, and uphold clear standards, pet parents get safer, more consistent care—and our businesses grow stronger. Verified credentials and Canada-specific education help build real trust with clients. Let’s replace turf wars with teamwork and make “professional” the norm from coast to coast. About our guests: Erika Godwin — Co-founder of Canadian Pet Care Professionals; long-time industry supporter on the tech and marketing side. She builds websites and growth systems for pet businesses and co-founded ProPet Software, serving kennels, daycare, grooming, and training operations. Morag Wilcox — Co-founder of Canadian Pet Care Professionals and owner of York Professional Pet Sitting & Dog Walking in Newmarket, Ontario. With 25 years in the field and a multi-person team, she champions education, safety, and raising standards across Canada’s pet care industry. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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636: Capture Ideas without Overthinking
10/06/2025
636: Capture Ideas without Overthinking
What if your blank notebook became the engine of your business growth? Collin shares the two phrases he writes in every notebook—“Nothing doesn’t go in here” and “The first page is profound”—to defeat perfectionism and capture ideas without judgment. He explains why our brains are processors, not hard drives, and how offloading thoughts reduces mental fatigue. Drawing on James Dyson’s 5,000+ prototypes, he shows how creativity thrives through small, physical iterations. Finally, he gives a simple cadence: capture daily, review weekly, and treat the page as a workspace—not a performance. Main topics: Idea capture vs. perfectionism Brain as processor, not storage Notebook phrases and mindset Iteration modeled by Dyson Weekly review for execution Main takeaway: “You have to view the blank page as a workspace, not a performance.” That mindset shift frees you from making every idea perfect before it exists. Capture without judgment today, then analyze and refine later. When you separate capture from critique, your creativity keeps flowing and momentum builds. Start with one page, one idea, every day—and watch small iterations stack into real change. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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635: Navigating Pet Loss with Compassion and Care with Koryn Greenspan
10/01/2025
635: Navigating Pet Loss with Compassion and Care with Koryn Greenspan
What does it really mean to grieve a pet—and how can we do it well? In this deeply moving episode, we talk with Koryn Greenspan, founder of The Parted Paw, about the often overlooked reality of pet loss and the profound emotional toll it takes. Koryn breaks down the distinctions between grief, mourning, and bereavement, and shares how anticipatory grief can offer a healthier path through the end-of-life process. We explore how disenfranchised grief silences many pet parents and why pet professionals need to show up better for their grieving clients. This conversation is a must-listen for anyone who’s ever loved—and lost—a pet. Main Topics Anticipatory grief and emotional prep Disenfranchised grief in pet loss Using the quality-of-life scale Supporting clients after a pet’s death Self-care and compassion fatigue for professionals Main Takeaway: “Everyone’s grief is unique. People don’t owe you an explanation for their grief… It’s your job to show up for it in the best way that you can.” As pet professionals, we often witness clients go through the heartbreak of losing a beloved companion. We don’t need the right words—we just need to show up. Whether that means a quiet moment, a handwritten note, or simply being present, your empathy matters. Grief isn’t linear, and it’s not our job to fix it—just to honor it. Let’s be the kind of people who show up. About our guest: Koryn Greenspan is a professional Certified Pet Loss Bereavement Specialist offering Pet Loss Counselling Services, Professional Dog Trainer, Pet Care and Business Advisor. As the founder of The Parted Paw, one of the first pet loss bereavement support services in the country, she is committed to raising awareness about pet loss, disenfranchised grief, the support needed for people whose pets have passed, and helping workplaces foster empathy and understanding for grieving employees who are anticipating or currently grieving the loss of a beloved pet. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months National Association of Professional Pet Sitters:
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634: Making CEO Time in Your business
09/29/2025
634: Making CEO Time in Your business
What do you do when unexpected free time makes you anxious instead of relieved? We break down the difference between constant motion and true movement, introducing three kinds of time: Action, Admin, and CEO. WE explain why we often tie success to tangible, immediate tasks—and how that mindset keeps us stuck on the hamster wheel. Practical tactics follow: name the time, block the calendar, keep a CEO list, measure progress differently, and build in rest. The result is a framework to move from fear to focus and intentionally steer your business. Main topics: Motion vs. meaningful movement Action, Admin, CEO time Calendar blocking & CEO lists Measuring progress beyond visits Rest as strategy & creativity Main takeaway: “Action time keeps the business running. Admin time keeps it organized. CEO time keeps it growing.” If your days are packed with visits and emails, it’s easy to mistake motion for progress. Block CEO time on your calendar, keep a running “strategy list,” and track improvements to systems and margins—not just completed visits. Protect rest so your creativity can breathe; big ideas rarely show up when you’re exhausted. Your schedule should reflect your priorities—so make space for the work that actually moves you forward. Links: - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE’ for 5% OFF. Expires 10/1/2025 Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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633: Leadership Starts with Listening with Abby Strong
09/24/2025
633: Leadership Starts with Listening with Abby Strong
What does it take to transition your team from independent contractors to employees? Abby Strong, owner of Auntie Abby’s Professional Pet Sitting, returns to share how she nurtured a strong, supportive company culture while navigating major changes. She discusses the motivation behind dropping overnight services, onboarding employees with intention, and creating space for growth within her team. Abby also talks about the importance of feedback, both from clients and staff, and how being vulnerable as a leader builds trust. This episode is filled with practical advice for pet business owners ready to scale with purpose. Main topics: Transitioning to employee model Building team communication culture Letting go of overnight services Leading with vulnerability and structure Using client and staff feedback wisely Main takeaway: “I walked into it thinking, can I afford to make this transition? I walked away realizing I can’t afford not to.” That’s how Abby Strong describes her bold move from independent contractors to employees at Auntie Abby’s Professional Pet Sitting. With a growing team, a commitment to consistency, and a deep desire to protect her staff, Abby knew something had to change. Making the leap came with risk—but also with clarity. Sometimes, leadership means trusting your gut, listening to your community, and building the structure your business truly needs. If you’re at a crossroads, maybe it’s time to ask: can I really afford not to make this move? About our guest: Hello! I am Abby Strong, owner and founder of Auntie Abby’s Professional Pet Sitting Service in Des Moines, IA. I opened my business in October 2019 as a solo provider driven by my profound passion for animals and their welfare. I quickly realized there was a tremendous need for quality, trustworthy pet care providers where animals are most comfortable: in their own homes! I truly feel pets are best served by staying in their regular environment while maintaining their normal routine. Turns out I was right, as I also quickly booked myself 7 days a week from 6AM to often 10PM with walks, visits and overnight jobs in clients homes. 1.5 years later, I reached a point where I needed to make a big decision: I could either continue working as a solo sitter, working at a crazy, unsustainable pace and having zero free time, or I could hire. Despite some initial trepidation that no one could do the job as well as I did, I took the plunge and starting interviewing job candidates. I never looked back! As of today, we have grown to a team of 21 phenomenal pet sitters and dog walkers. I aspire to continue that growth. It’s hard to articulate just how proud I am of this team. We’ve had amazing success due to our incredible attention to detail, stellar client communication, professionalism and true love, adoration and respect for each animal entrusted to our care. Our sitters truly take the time to meet each pet at their level and provide an enriching, enjoyable experience. It is immensely rewarding to know my passion is shared by so many others. We believe that a carefully tailored care plan makes each pet visit highly enriching and highly anticipated. We are met with much joy and excitement by each pet and the feeling is reciprocal. Tail wags, leaps of joy, wiggles, monetary tips for exceptional service, repeat business and heartfelt client testimonials fill our hearts and let us know we are indeed in the right business! Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
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632: Strong at the Broken Places: Building Resilience in Pet Care
09/22/2025
632: Strong at the Broken Places: Building Resilience in Pet Care
What do we do when our business feels broken? In this episode, we share practical ways we as pet sitters and dog walkers can turn setbacks—client complaints, burnout, or sudden revenue dips—into lessons that build resilience. We outline three pillars: extract one lesson from each setback, lean on a support network, and redefine success on our own terms. By scheduling true rest, strengthening policies, and setting aside emergency funds, we can recover with intention. Ultimately, healing is a process, and where we’re “broken” can become the strongest part of our business. Main topics: Lessons from business setbacks Scheduling rest and recovery Support networks and vulnerability Tightening policies and finances Redefining success and goals Main takeaway: “Resiliency is really just accumulated recovery.” In pet care, we all face breaks—missed expectations, tough feedback, burnout, or a client who suddenly moves. The win isn’t never breaking; it’s choosing one lesson, taking one step, and stacking those wins over time. Build white space into your schedule, ask for help before the crisis, and firm up the policies that keep you safe. Keep a resilience journal to track each small comeback—because those layers of recovery become your strongest foundation Links: 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional
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