Pet Sitter Confessional

Pet Sitter Confessional is the go-to podcast for pet sitters who want to grow, learn, and feel seen. Having run a pet sitting and dog walking business since 2012, Meghan and Collin share the real, behind-the-scenes life of professional pet sitting—from funny mishaps and tough lessons to business insights and personal stories. Each week, they also interview fellow sitters and industry pros to explore what it really takes to thrive in pet care. Whether you’re just starting out or a seasoned pro, you’ll find support, inspiration, and a community that truly gets it. Your story belongs here, too!

687: Tackling The Scaling Wall with Pixelum 04/01/2026

687: Tackling The Scaling Wall with Pixelum What happens when the hardest part of running a pet care business isn’t the pets—it’s the scheduling, routing, and operational chaos behind the scenes? In this episode, Collin talks with the Pixelum team (Austin, Ian, and Joe) about why pet service businesses hit a “scaling wall,” and how automated scheduling can remove mental fatigue and reduce missed opportunities. They unpack where AI helps (pattern recognition and workflows) and where it can be too risky (high-variance decisions like visit fulfillment). The conversation also explores tool fatigue, the hidden cost of switching between apps, and why great software should “take away” instead of “add.” Finally, they connect systemization and data visibility to business continuity—making your company transferable, sustainable, and less dependent on you. Main topics: Automated scheduling and routing AI use cases and limits Tool fatigue and switching costs Data foundations and business intelligence Scaling, continuity, and transferability Main takeaway: “Good software solutions take away versus add.” — Ian Leibovici That’s the standard every pet care owner should measure new tools against. If the software adds more clicks, more dashboards, and more mental overhead, it’s not solving the problem—it’s relocating it. The goal isn’t to become a better schedule-juggler; the goal is to spend more time doing the work only humans can do: caring well, building trust, and leading your team. The right tech should reduce tool switching, lower fatigue, and give you time back. If it doesn’t remove burden, it’s probably not the right fit. About our guests: Pixelum is a technology and operations-focused team working with service businesses to reduce operational overhead and improve systemization. In this episode, Austin Hanley (operator and point of contact), Ian Leibovici (Chief Innovation Officer and co-founder), and Joe (CEO and co-founder) share how they approach complex scheduling, routing, and process challenges in the pet care industry. They built Calio Pro to help pet service companies optimize schedules while keeping existing workflows intact. Their work emphasizes practical automation, stronger data foundations, and reducing tool fatigue for owners and teams. Joe Ganobsik, CEO and co-founder of Pixelum, has been building software and recruiting and leading technology teams for over a decade at some of the top startups in Silicon Valley. Joe has also founded several companies and consulting agencies, working across all facets of the business. He enjoys problem solving and driving growth via innovation. Joe loves to play golf in his free time. He lives in Chicago with his fiancée and two adorable Shih-poos, Guinness and Killarney. Ian Leibovici, Chief Innovation Officer and co-founder of Pixelum, is a strategic innovator with an entrepreneurial mindset. He has built and implemented solutions to many complex challenges across a variety of industries and is a seasoned experience designer and technical solutions architect. He has deep skills in research and testing with a focus on finding the best path to success. Ian loves to race cars and goes overlanding. He lives just north of Philly with his partner and lovable cats Minky, Mishka, Doppi, Squibbles and Susie. Austin Hanley, Business Development team lead at Pixelum, brings over a decade of sales and customer service experience in the financial publishing and hospitality industries. His background has shaped his interpersonal skills and strategic thinking, and he is passionate about helping small business owners solve problems through thoughtful, relationship-driven solutions. Austin loves playing ice hockey in an adult league in Maryland. He lives in Baltimore with his family and their sweet magnificent Great Dane Cobalt, and two dreamy cats Cleo & Seneca. Links: Pixelum: Buy Back Your Time: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Sitters International- Visit /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40676535

686: Your Systems Are Your Brand—Are They Delivering? 03/30/2026

686: Your Systems Are Your Brand—Are They Delivering? What can a burrito chain teach us about running a better pet care business? In this episode, we explore how Chipotle Mexican Grill discovered who their real customers were—and why that changed everything. We connect those lessons to pet care, showing how your systems, brand, and client data all work together. We also discuss why trying to serve everyone weakens your business and how clarity attracts the right clients. Ultimately, we challenge you to build for the clients already choosing you, not the ones you wish you had. Main Topics Customer data reveals true audience Systems communicate brand promise clearly Scaling without losing core values Simplicity drives operational consistency Premium positioning vs price competition Main takeaway: “We can scream from the rooftops about how reliable we are, but at the end of the day, do the clients actually experience that?” That’s the real question. Every message we send, every visit report, every interaction is either reinforcing or weakening our brand. Clients don’t buy what we say—they buy what they feel when working with us. If your systems don’t back up your promises, your brand starts to erode. Build an experience that proves what you say is true. Links: Chipotle’s target customer: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40662960

685: Would You Wear a Body Camera? Real Talk on Liability with Stacy Aguilar 03/25/2026

685: Would You Wear a Body Camera? Real Talk on Liability with Stacy Aguilar What does it really take to protect your team, your clients, and your business as you grow? In this episode, Collin talks with Stacy Aguilar, owner of Abby’s Animal Sitters and Dog Walkers, about how safety and accountability shape every decision she makes. Stacy shares how her background in marketing helped her scale quickly, why her entire team is Fear Free certified, and how body cameras became a cornerstone of her operations. They discuss hiring for teachability, building trust in clients’ homes, and setting non-negotiable standards. This conversation challenges pet sitters to rethink what professionalism and protection really look like. Main topics: Business liability and safety Body cameras in pet care Fear Free team standards Hiring for teachability Scaling with accountability Main takeaway: “If safety and accountability are your standard, you can’t lower that just because a client asks you to.” That’s easy to say—but much harder to live out in real business situations. Especially when you’re trying to serve people well, keep clients happy, and grow your business. But the truth is, your standards are what define your business, not your exceptions. In pet care, we’re entering homes, handling keys, and caring for living animals. Cutting corners—even once—doesn’t just create risk, it erodes trust. And trust is everything in what we do. Strong businesses don’t bend their values based on convenience. They build systems that protect their team, their clients, and the pets in their care. Sometimes the most professional thing you can say is: “We’re not the right fit.” About our guest: Stacy Aguilar is the owner and founder of Abby’s Animal Sitters and Dog Walkers, a team-based pet care company serving southern New Jersey. With a background in marketing and public relations, Stacy scaled her business from a side project into a multi-employee operation. Her company is fully Fear Free certified and is one of the only pet care businesses in the region using body cameras for accountability and safety. Stacy is passionate about systems, risk management, and building a business that serves both clients and staff well. Relevant Links Abby’s Animal Sitters and Dog Walkers – Website Abby’s Animal Sitters and Dog Walkers – Facebook Page Abby’s Animal Sitters and Dog Walkers – Google Business Profile Fear Free Certification (Pets & Professionals) Camp Pro Body Camera (as mentioned in episode) Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40567665

684: What AI Can't Replace in Pet Care 03/23/2026

684: What AI Can't Replace in Pet Care How should we think about AI in a business built on trust, presence, and hands-on care? In this episode, we unpack a market study on theoretical AI capability versus actual AI usage and explore what it means for pet care professionals. We talk about why pet care remains a deeply human service, even as AI becomes more useful for admin work, marketing, communication, and strategy. We also discuss where AI can strengthen a pet care business and where it introduces risk if we rely on it too heavily. Above all, we argue that the future belongs to pet care businesses that use AI to sharpen operations while making their human value even clearer. Main topics: AI adoption across industries Why pet care resists Admin work versus fieldwork Human trust and judgment Using AI strategically well Main takeaway: Artificial Intelligence may not walk the dog, but it will absolutely change how our businesses are run. AI is not replacing the human being who walks into a home, reads the room, notices what is off, and cares for a living animal with judgment and presence. But it is changing the business side of pet care fast, from communication to marketing to operations. The challenge for pet care professionals is not whether we will use these tools, but whether we will use them in a way that strengthens our professionalism without stripping away the humanity that makes our work valuable. The businesses that learn that balance well will be the ones that stand out. Links: Use Code PREPARE for 5% at to celebrate Pet First Aid Month! 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40582800

683: AI Roundtable for The Pet Care Industry 03/18/2026

683: AI Roundtable for The Pet Care Industry What role should AI play in running our business? In this roundtable, Michelle Kline, Daniel Reitman, and Doug Keeling explore the growing role of artificial intelligence in the pet care industry. They discuss practical use cases like data analysis, client support, route optimization, SOP creation, and marketing, while also wrestling with real concerns around environmental impact, ethics, authenticity, and changing job markets. The conversation keeps returning to one central idea: AI should not replace human care, but it can free business owners to spend more time on the parts of the job that matter most. This episode is a nuanced, honest look at how pet care businesses can engage AI without losing their values, relationships, or humanity. Main topics: AI use in operations Ethics and environmental concerns Saving time through automation AI and client experience Future of pet care Main takeaway: “AI should never make care decisions about a living animal. It should never replace a physical caregiver. It should supplement what we do.” AI can help us analyze data, improve systems, and buy back time, but it should never replace the human judgment, presence, and compassion that define great pet care. The real opportunity is not to become more robotic in how we run our businesses. It is to become more human by removing some of the busywork that pulls us away from pets, clients, and team members. This episode is a thoughtful discussion about how to use new tools without losing the heart of what we do. About our guests: Michelle K. is the founder of Dog Co Launch, where she helps pet care business owners build stronger systems, scale sustainably, and think more strategically about growth. She brings a coaching perspective to this conversation, especially around operations, data, and the ethical limits of AI in service-based businesses. Michelle is deeply focused on helping businesses adapt without losing the human relationships that make their work meaningful. Daniel Reitman is the owner of Dan’s Pet Care and is known for asking hard questions and pushing the industry to think bigger about operations, technology, and standards of care. He is an early adopter of AI tools and has been exploring how they can support data analysis, staff communication, customer experience, and business scalability. Daniel brings both enthusiasm and urgency to conversations about how quickly this technology is changing the landscape. Doug Keeling is the founder of Bad to the Bone Pet Care and a respected voice in pet care hiring, leadership, and business development. Though he describes himself as a later adopter of AI, Doug has found meaningful ways to use it for SOPs, training, data analysis, and administrative efficiency. He brings a grounded, thoughtful perspective to the conversation, especially around environmental impact and using AI in ways that create more time for relationships and community care. Links: Michelle Kline (DogCo Launch) Dog Co Secrets Podcast Doug Keeling (Doug the Dog Guy) YouTube Instagram Daniel Reitman Facebook Instagram LinkedIn AI Tools Mentioned ChatGPT (OpenAI) Claude (Anthropic) Gemini (Google) Elicit (AI research tool) Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Sitters International- Visit /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40520235

682: Why Congress Is Talking About the Pet Industry (But Forgot Dog Walkers) 03/16/2026

682: Why Congress Is Talking About the Pet Industry (But Forgot Dog Walkers) What happens when Congress holds a hearing about the pet economy—but leaves out dog walkers and pet sitters? In this episode, we unpack the March 11, 2026 Senate Committee hearing on the growing small-business pet economy. While veterinarians, a pet product manufacturer, and a boarding franchise owner testified, the independent in-home pet care sector was notably absent. We explore what this omission reveals about how policymakers understand the industry and why representation matters. Finally, we discuss the real challenges small pet care businesses face—from health insurance costs to tax policies—and how professionals in our field can begin advocating for their place in the broader pet economy conversation. Main topics: Senate hearing on pet economy Independent pet care representation gap Small business pressures and costs Health insurance and tax challenges Advocacy for pet care professionals Main takeaway: “If Congress wants to understand the pet economy, your voice should be part of that conversation.” The U.S. Senate recently held a hearing about the growing pet industry—but not a single dog walker or pet sitter was invited to testify. That’s remarkable when you consider how many families rely on in-home pet care every single day. Professional pet sitters and dog walkers support working households, care for senior and anxious pets, and help make modern pet ownership possible. If our industry wants to be recognized, we can’t stay invisible. Advocacy starts with sharing our stories and helping decision makers understand what our businesses actually do. The pet economy includes us—and it’s time our voices were heard. Links: Watch the hearing: Write a letter template: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40493120

681: Mental Health, Safety, and Walking Reactive Dogs with Tanikka Spear 03/11/2026

681: Mental Health, Safety, and Walking Reactive Dogs with Tanikka Spear How do you keep showing up for pets and their people when your mental health is hanging by a thread? Tanikka Spear, owner of Urban Pets in southeast England, shares about living with chronic depression, anxiety, and PTSD while running a dog walking and pet sitting business. She shares how reactive dogs “fell into her lap,” what it takes to safely walk a 50-kilo dog, and why understanding the dog’s emotional world matters so much. Tanikka opens up about suicidal ideation, the fear that finally pushed her to seek help, and the support systems that keep her going—from family to clients who offer coffee and hugs on hard days. Main topics: Living with chronic mental illness Working safely with reactive dogs Client communication and progress updates Burnout, boundaries, and hard days Finding support and speaking up Main takeaway: “It’s an hour of their day, maybe two hours of their day, but that’s probably the best part of their day. And if I don’t show up, then they don’t have that.” – Tanikka In this week’s episode, Tanikka shares what it’s like to live with chronic depression, anxiety, and PTSD while caring for highly reactive and aggressive dogs. She talks about the days when she wakes up at 20% but still has to show up at 100% for safety, for her clients, and for the dogs who trust her. We dive into safety systems, high-vis gear, quiet walking routes, and the emotional toll of working with big feelings on both ends of the leash. If you’ve ever felt “lazy” or broken when you’re really just struggling, this conversation will remind you that you’re not alone and that your work still matters. About our guest: Tanikka is the owner of Urban Pets, a dog walking and pet sitting business based in southeast England. Although she never set out to specialize in reactive and aggressive dogs, those cases found her, and she discovered a deep passion for helping dogs with big feelings and complicated histories. Living with chronic depression, anxiety, and PTSD, she brings a unique empathy to her work, recognizing that many dogs are experiencing their own invisible struggles. Through careful management, safety-focused systems, and honest communication with clients, she helps reactive dogs build confidence while supporting the humans who love them. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Marketing Unleashed Visit: Use code PSC15 to save 15% on your website template /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40384505

680: The Reason Clients Choose You (It’s Not Your Features) 03/09/2026

680: The Reason Clients Choose You (It’s Not Your Features) What kind of business are you actually running—premium or luxury? In this episode, we unpack the critical difference between commodity, premium, and luxury brands and why that distinction matters for pet sitters and dog walkers. We explore how most pet care businesses market themselves with premium messaging even though the service clients are buying is deeply emotional and closer to luxury. We discuss why feature lists like insurance, certifications, and software can unintentionally push you into price comparisons. And we explain how shifting toward lifestyle and identity-based messaging can attract the right clients and build stronger brand loyalty. Main topics: Commodity vs Premium vs Luxury How Clients Actually Buy Premium Feature-Based Marketing Problem Luxury Identity and Belonging Aligning Messaging With Clients Main takeaway: Luxury buyers aren’t asking what makes you better—they’re asking, ‘Are these my kind of people? For years, the industry has focused on features: insurance, certifications, software, and years of experience. Those things absolutely matter—but they aren’t usually the reason a client chooses you. Pet care is emotional. People want to know that the person walking their dog or caring for their cat understands their values, their philosophy, and the way they see their pet. When clients feel that connection, they stop comparing checklists and start choosing relationships. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40361935

679: Turning Compassion Into Business Growth with Shannon Rigby 03/04/2026

679: Turning Compassion Into Business Growth with Shannon Rigby What does it mean to truly support clients—and your team—when a beloved pet passes away? Collin talks with Shannon Rigby, owner of Puppy Love Pet Sitting in Wimberley, Texas, about the emotional side of pet care and her work as a certified Pet Loss Grief Support Specialist. Shannon shares how her psychology background led her to this calling, how grief shows up for both clients and sitters, and the healthy ways to honor those feelings. They also discuss community engagement, team well-being, and creating resources that strengthen connection. This heartfelt conversation reminds us that love and loss are both part of the work we do. Main topics: Supporting grieving pet parents Emotional wellness for pet sitters Building community partnerships Turning compassion into business growth Healthy grief and healing practices Main takeaway: “The greater the love, the greater the loss—and it’s not meant to be healed in a snap.” In pet care, we see love in its purest form every day. But we also witness the heartbreak when that love is lost. Shannon Rigby reminds us that grief isn’t something to rush through—it’s something to honor. By allowing clients (and ourselves) to feel, reflect, and remember, we can transform sorrow into gratitude for the bond we were privileged to share. 💛 About our guest: Shannon Rigby is the owner of Puppy Love Pet Sitting in Wimberley, Texas. With a background in psychology and two certifications in Pet Loss Grief Support, she blends compassion with expertise to serve both pets and people. Since 2003, she’s built a thriving business known for heartfelt care, strong community involvement, and an emphasis on emotional well-being for both clients and team members. Shannon’s mission is to ensure every pet—and every person—feels seen, loved, and supported. Links: Website: Facebook: Instagram: American Academy of Grief Counseling: Association for Pet Loss and Bereavement: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters International- Visit Time to Pet Visit: Code: 50% off first 3 months /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40308045

678: Making Professional Pet Sitters Week More Than a Hashtag! 03/03/2026

678: Making Professional Pet Sitters Week More Than a Hashtag! What does it actually mean to be a professional pet sitter in 2026? In this episode, we explore the history of Professional Pet Sitters Week, established by Pet Sitters International in 1995, and why its message is more relevant than ever. We unpack how the industry has matured from informal neighborly help into structured, insured, system-driven businesses built on trust and accountability. We also walk through practical ways to leverage this week to educate clients, elevate expectations, and strengthen your brand. Most importantly, we challenge you to communicate your professionalism clearly and confidently. Main topics: History of Professional Pet Sitters Week Defining Professional Standards Today Client Education and Expectation Setting Strategic Marketing During Industry Weeks Building Long-Term Industry Stability Main takeaway: Professionalism is not assumed. It is communicated. As pet sitters and dog walkers, we work incredibly hard behind the scenes. We invest in insurance, backup systems, emergency protocols, education, and training. But if we never communicate those things, clients can’t fully understand the value they’re receiving. Professional Pet Sitters Week is your opportunity to explain what goes into running a structured, dependable business. Show your systems. Talk about your standards. Highlight your team. When we clearly communicate our professionalism, we don’t just elevate our own businesses — we elevate the entire industry. Links: PSI Standards: Episode 640: Episode 676: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40275905

677: Setting Strong Foundations and High Standards with Malaysia Speaks 02/25/2026

677: Setting Strong Foundations and High Standards with Malaysia Speaks What does it take to grow a business while setting high standard and holding your values close? Malaysia Speaks, owner of Paw Time Favorite Pet Sitting in San Antonio, shares her journey from working in the veterinary field to building a family-run business rooted in professionalism and heart. She and her husband intentionally structured their business from day one with strong policies, team support, and faith at the center. Malaysia discusses hiring early, trusting her team, maintaining client relationships, and ensuring quality care for every pet. Her story is one of perseverance, balance, and doing business the right way — for her family, her employees, and her clients. Main topics: Building a family-run business From vet tech to owner Hiring early and trusting team Establishing professional standards Client connection and community care Main takeaway: “I wanted to do it the right way from the beginning.” That mindset set the foundation for Malaysia Speaks’ success. Instead of rushing into business, she focused on structure, education, and integrity—making sure every system reflected professionalism and care. From hiring her first team member to building strong client relationships, her focus on doing things right created long-term stability and trust. For Malaysia, excellence isn’t about perfection—it’s about intentionality, faith, and consistency. Her journey reminds us that when you start with purpose, growth naturally follows. About our guest: Malaysia Speaks is the founder and co-owner of Paw Time Favorite Pet Sitting, based in San Antonio, Texas. A former veterinary professional with over eight years in the field, Malaysia turned her passion for animal care into a thriving family business alongside her husband, Jonathan. Together, they lead a ten-person team providing dog walking, pet sitting, overnights, and pet taxi services. Malaysia is a UTSA graduate, a proud mom of two, and a strong advocate for professional standards and family balance in the pet care industry. Links: Website: Email: Phone: 443-561-5466 Instagram: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Visit and use code ‘confessional15’ at checkout to save $15 off your first year! /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40218525

676: How Market Segmentation Helps You Stop Competing with Everyone 02/23/2026

676: How Market Segmentation Helps You Stop Competing with Everyone Is the gig economy really destroying professional pet care businesses, or are we misunderstanding the market entirely? We share how the pet care industry hasn’t collapsed into a single low-price marketplace, but instead has segmented into distinct tiers. We explore the four layers of pet care—from exchange-based arrangements to structured professional teams—and what motivates clients in each one. It’s critical to understand why competing across tiers leads to pricing conflicts, operational strain, and unclear messaging. Most importantly, we look at how clarity about your position in the market allows you to serve your clients exceptionally well instead of defensively reacting to everyone else. Main topics: Four-tier market framework Client priorities by segment Gig economy misconceptions Strategic positioning clarity Competing within your tier Main takeaway: In a segmented market, success does not come from competing everywhere. It comes from serving your tier exceptionally well and better than anybody else. If you feel like you’re competing with every sitter, every app, every neighbor, and every daycare in town… you’re going to feel exhausted. The reality is that the pet care industry isn’t one flat marketplace. It’s layered. Different clients want different things. Cost savings. Convenience. Relationship. Risk reduction. When you stop trying to appeal to every tier, your pricing gets clearer. Your messaging gets sharper. And your operations get stronger. Clarity is not just comforting. It’s strategic. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40194970

675: Building a Community-Driven Dog Walking Business with Jessica Sarcia 02/18/2026

675: Building a Community-Driven Dog Walking Business with Jessica Sarcia How do you rebuild a pet care business from scratch and create something stronger than before? In this episode, Jessica Sarcia of Annie’s Woof Pack shares how she went from navigating personal upheaval and COVID losses to building a thriving, community-based dog walking company. She talks about leaning into structure, clarity, and neighborhood relationships to grow her group walks and streamline her operations. Jessica also opens up about the emotional side of pet care and the deep bonds she forms with clients and their pets. Her story is a reminder that confidence, connection, and courage can transform your business. Main topics: Rebuilding after career changes Community-driven business growth Structure for group walks Clear client communication systems Emotional side of pet care Main takeaway: “I can’t walk all of the dogs. I only have two hands, so networking is extremely important.” Jessica’s reminder hits home for so many pet care professionals. When we stop seeing each other as competition, we start building the community our clients—and their pets—truly deserve. In this episode, she shares how collaboration, structure, and communication shaped Annie’s Woof Pack into a trusted neighborhood brand. Her story is a powerful example of what can happen when we choose connection over isolation in the pet care world. About our guest: Jessica Sarcia is the owner of Annie’s Woof Pack, a thriving dog walking and pet sitting business based in West Bridgewater, Massachusetts. With more than 12 years of experience, she specializes in structured group walks, solo walks, pet sitting, transportation, and enrichment-based services. Jessica built her business on community relationships, clear communication, and a deep commitment to caring for pets through every stage of life. Her work reflects a blend of professionalism, compassion, and a genuine love for helping families feel supported Links: Annie’s Woof Pack Website: Instagram: Facebook: 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials- Visit: /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40126565

674: Gaining Margin In Your Business 02/16/2026

673: The Unspoken Grief of Pet Sitters with Joni Sullivan 02/11/2026

673: The Unspoken Grief of Pet Sitters with Joni Sullivan Earn 1 CEU: What do you do when the pets you care for pass away? In this deeply compassionate episode, Collin talks with Pet Loss Bereavement Specialist, Joni Sullivan, about the unique challenges pet professionals face when grieving. They discuss why it can be harder to process loss as a sitter or walker, how to support clients while protecting your own mental health, and what healthy grieving can look like. Joni shares the four stages of healing, creative rituals of remembrance, and how community helps prevent compassion fatigue. Together, they remind us that it’s okay to cry—and that reaching out for help is one of the bravest things we can do. Main topics: Unique grief of pet professionals Healthy grieving and self-care Supporting clients through pet loss Community and emotional support Recognizing compassion fatigue Main takeaway: “Reaching out for help is one of the bravest things you can do.” — Joni Sullivan In pet care, we’re taught to stay strong for others—but that strength can sometimes silence our own needs. When we lose a client’s pet or one of our own, it’s easy to bury the pain under busy schedules and appointments. But true bravery isn’t pretending we’re okay—it’s letting someone else hold space for us. Whether it’s a trusted friend, a fellow sitter, or a support line, reaching out means you’re choosing healing over isolation. You’re not alone in this work, and you never have to be. About our guest: Joni Sullivan is a Certified Pet Loss Bereavement Specialist and the owner of Joan of Arc Pet Sitting, serving her community for over 27 years. With decades of experience in pet care, she’s passionate about supporting both pet parents and professionals through the complex emotions of grief and loss. Joni facilitates monthly online grief support groups through the National Association of Professional Pet Sitters (NAPPS), creating safe, compassionate spaces for anyone mourning a beloved animal companion. Links: Earn 1 CEU: Joan of Arc Pet Sitting – NAPPS Pet Loss Support Calls – Open to all pet parents and professionals 2nd Wednesday (quarterly): Pet Professionals Group 4th Wednesday (monthly): Open Support Group National Suicide Prevention Lifeline (U.S.) – Dial 988 or 1-800-273-8255 International Crisis Lines: Canada: 988 (national) U.K.: Samaritans – 116 123 Australia: Lifeline – 13 11 14 Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Viists and use code ‘confessional15’ at checkout to save $15 off your first year! /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40067520

672: Avoiding Pet Sitter Burnout 02/09/2026

672: Avoiding Pet Sitter Burnout Get 1 CEU: Have you ever wondered why burnout often hits right after you’ve “made it” and proven you’re reliable? In this episode, we unpack what burnout is (and isn’t), and why it’s less about long hours and more about chronic overload, emotional labor, and a lack of control. We talk through common burnout triggers in pet sitting—unsafe pets, last-minute requests, unwanted services, always-on expectations, and team-related decision fatigue. We outline warning signs like dreading notifications, resenting great clients, cutting corners, and fantasizing about quitting without a plan. Finally, we share what actually helps: decision filters, simplified services and fewer exceptions, protected recovery time, letting go of perfectionism, reclaiming agency, and practicing gratitude as a stabilizing habit. Main topics: Burnout myths and definitions Decision fatigue and overload Triggers: safety and scope Warning signs in business Systems to regain agency Main takeaway: Burnout is information that you are experiencing. Burnout is information about what’s going on. You have to dig into it. It’s not a verdict. Burnout isn’t a moral failure or proof you “can’t handle it.” It’s a warning light telling you something in the business is out of alignment—boundaries, pricing, services, expectations, systems, or recovery time. The goal isn’t always “work less,” it’s work with clarity, limits, and intention. If you’re feeling the drift, don’t shame yourself—diagnose what the signal is pointing to, then change what needs to change. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional Pet Marketing Unleashed Visit: Use code PSC15 to save 15% on your website template /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/40040305

671: The Power of Calm: Staying Grounded in Pet Care and Life with Jenn Wegener 02/04/2026

671: The Power of Calm: Staying Grounded in Pet Care and Life with Jenn Wegener What does it take to turn a part-time passion into a full-time pet-sitting business? In this episode, former veterinary technician and owner of Dreaming Tree Pet Services, Jenn Wegener, shares how her medical background gives her an edge in pet care and client trust. She opens up about the fear of leaving a steady job for the uncertainty of entrepreneurship, and how she balances structure, family, and growth. Collin and Jenn discuss the importance of networking, setting intentional goals, and knowing when to say no. Above all, Jenn reminds listeners that caring for yourself is part of caring well for others. Main topics: Overcoming fear of growth Vet tech experience in business Building trust with clients Managing stress and self-care Networking and intentional expansion Main takeaway: “I take a lot of pride in caring for other people’s homes and their pets.” That line from Jenn Wegener says it all. Trust is the heartbeat of pet sitting—it’s what keeps clients coming back and what gives us purpose on the hard days. When you treat every pet as if they’re yours, your care becomes personal, not transactional. It’s the difference between a service and a relationship. Jenn’s story on this week’s Pet Sitter Confessional is a reminder that compassion and professionalism can (and should) go hand in hand. 💕🐾 About our guest: Jenn Wegener is the owner of Dreaming Tree Pet Services, serving South Tulsa, Bixby, and Jenks, Oklahoma. A former veterinary technician with over 13 years of clinical experience, she brings deep medical insight to her pet-sitting and dog-walking work. Jenn is a Certified Professional Pet Sitter and pet CPR-certified. Known for her calm demeanor and dedication to client trust, she specializes in senior and special-needs pets and is passionate about education, networking, and slow, intentional business growth. Links: dreamingtreepets@gmail.com Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39974920

670: Be Relentless, Not Reckless 02/02/2026

670: Be Relentless, Not Reckless What would change if we stopped calling avoidance “kindness” and started treating boundaries as care? In this episode, we unpack what being relentless actually means in pet care—and why it’s different from being reckless. We talk about how indecision creates inconsistency, and how inconsistency can put pets, clients, and our teams at risk. We walk through what relentless businesses do: decide deliberately, hold standards even when it costs short-term comfort, and protect time with real boundaries. We end with concrete action steps to stop tolerating what’s eroding our business and to choose one decision we’ll make on purpose this quarter. Main topics: Relentless vs. reckless leadership Boundaries as safety systems Honest evaluation of clients Focus and service simplicity Profitability that funds rest Main takeaway: “Kindness, without structure, becomes chaos” Most of us didn’t start our businesses to be “hard”—we started because we care. But when we avoid hard conversations, blur boundaries, and let inconsistency creep in, the result isn’t compassion—it’s stress, resentment, and risk for pets and our team. Being relentless isn’t being cold; it’s being clear enough to protect what matters. If you’ve been tolerating something you shouldn’t, this is your nudge: boundaries aren’t a convenience—they’re a safety system. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39959145

669: Keeping Quality Consistent When You Grow a Team with Mikayla and Aaron Anders 01/28/2026

669: Keeping Quality Consistent When You Grow a Team with Mikayla and Aaron Anders What does it look like to grow a pet sitting business without losing safety, consistency, or your sanity? Mikayla and Aaron Anders share how Adventures in Pet Sitting evolved from offering “everything” into a focused set of services built around what they love and what their community truly needs. We talk about building a team with a rigorous hiring and onboarding process, including certifications that prepare staff for real emergencies. They explain how boundaries, policies, and case-by-case flexibility protect both the business and client relationships over the long haul. The conversation closes with how networking in a rural market drives referrals and expands awareness—especially for specialty care like farm animals. Main topics: Safety-first hiring and training Refining services for focus Team consistency and handoffs Policies, boundaries, and fairness Rural referrals and networking Main takeaway: “Knowledge is what protects us.” This is a standard that shapes how you hire, how you train, and how you operate when things go sideways. Safety isn’t only about avoiding worst-case scenarios; it’s about building a team that can make smart decisions without panic, even in weather events, lockouts, or unfamiliar animal behavior. The more your business grows, the more your systems have to carry the load—because the stakes get higher with every new client, pet, and employee. Training, clear procedures, and ongoing education aren’t “extra,” they’re what create consistency. If you want a business that lasts, build the kind of knowledge that keeps everyone safe. About our guests: Mikayla Anders is the founder and “Head Adventure Leader” of Adventures in Pet Sitting, where she designs and oversees enriching, compassionate care for a wide range of animals. With a background in biology and hands-on experience across animal care environments, she’s built a safety-first business known throughout her community. Aaron Anders supports the company through marketing and operations, bringing his experience in business, photography, and brand-building to the behind-the-scenes work. Together, they’ve grown a trained team, refined their services, and built strong local partnerships to better serve clients. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39900850

668: Are You Growing… or Just Getting Louder Problems? 01/26/2026

668: Are You Growing… or Just Getting Louder Problems? What happens if our business keeps growing exactly the way it is right now—and that thought makes our stomach drop? In this episode, we unpack what “sustainable growth” actually means and why growth isn’t neutral—it adds complexity, risk, and load. We talk about pacing hiring before we’re in trouble, setting a target utilization (not 100%), and building real operational resiliency. We walk through how to know when it’s time to hand things off using practical financial and bandwidth-based triggers. And we cover the levers we can use to control growth—pricing, service mix, boundaries, onboarding windows, and intentional friction—so growth stays repeatable instead of reactive. Main topics: Growth adds complexity and load Hiring for capacity, not panic Target utilization and resiliency Delegation triggers and ROI Controlling demand with levers Main takeaway: “Growth is not neutral. It adds complexity, risk and load.” If your business is getting bigger but your stress is growing faster than your capacity, that’s not a personal failure—it’s a systems problem. Sustainable growth means we expand before demand overwhelms our people, our processes, and our cash flow. It means we stop hiring out of desperation and start building a predictable pipeline with a target utilization that leaves breathing room. The goal isn’t maximum growth—it’s controlled, repeatable growth that keeps quality high and emergencies low. If growth currently feels like a white-knuckle roller coaster, it’s time to slow down, measure what’s happening, and choose the levers that keep you in control. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39874875

667: The Safety Systems That Prevent Pet Sitting “Oh No’s” with Scott Black 01/21/2026

667: The Safety Systems That Prevent Pet Sitting “Oh No’s” with Scott Black Get 1 CEU for PSI and/or NAPPS: What does it mean to truly care in your business when you’re busy, scaling, and running on fumes? In this conversation, we talk with Scott Black about how complacency shows up quietly—skipping the notes, assuming nothing changed, letting small red flags slide—and how that leads to “oh no” moments. We dig into why consistency isn’t boring, it’s protective: for pets, for clients, and for your team. Scott shares practical ways to raise the bar through screening, documentation, and clearer boundaries around what you will and won’t do. The goal is simple: stay professional, stay prepared, and keep your head in the game. Main topics: Complacency vs. consistent care Documentation that prevents mistakes Screening for risk and fit Insurance, liability, and boundaries Emergency planning and preparedness Main takeaway: “If you’re consistent, you won’t get complacent.” That line hits because complacency rarely shows up as a big decision—it shows up as a skipped step. You stop re-reading the notes. You assume the meds are the same. You let a red flag wait until the meet-and-greet. Consistency is what keeps your head in the game when the schedule is full and your brain is tired. It’s not about being robotic—it’s about building a repeatable standard that protects the pets, the client, your team, and you. About our guest: Scott Black is a veteran pet care professional with 20 years in business, known for his thorough, safety-first approach to pet sitting and client communication. He emphasizes consistency, documentation, and preparedness as the foundation for preventing avoidable emergencies and liability issues. Scott is passionate about professional standards, ongoing training, and helping newer pet sitters avoid mistakes it took him years to learn. He regularly shares insights in industry groups and encourages pet care pros to keep the “P” in professional pet sitting. Links: Get 1 CEU for PSI and/or NAPPS: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Visit and use code ‘confessional15’ at checkout to save $15 off your first year! /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39799615

666: Busy but Broke? The Metrics That Reveal Your Business’s Real Health 01/19/2026

666: Busy but Broke? The Metrics That Reveal Your Business’s Real Health Get 1 CEU for PSI and/or NAPPS: In this episode, we break down the difference between being busy and being stable, profitable, and resilient. We walk through five measurable health indicators that reveal whether your business can actually support you long-term. From market fit and client retention to utilization, unit economics, and cash flow, we explain what to measure and why it matters. Whether you’re solo or have a team, these indicators apply across the board. Our goal is to help you diagnose problems clearly and build a business that supports your life instead of consuming it. Main topics: Market fit and demand Revenue durability and retention Utilization and capacity efficiency Unit economics and profit Cash flow resilience Main takeaway: “If you’re not profitable at one visit, adding more visits will never fix it.” This is one of the hardest truths in pet care—and one of the most important. Being busy can hide serious problems in pricing, labor costs, and efficiency. When margins are broken at the unit level, scaling only multiplies stress and burnout. Real growth starts by understanding what it costs to deliver one walk, one visit, one day of care—and pricing accordingly. Profit isn’t greed; it’s what allows you to build a business that lasts. Links: Get 1 CEU for PSI and/or NAPPS: Episode 215: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39779300

665: How to Work With (Not Against) Cats with Laura Cassiday 01/14/2026

665: How to Work With (Not Against) Cats with Laura Cassiday Get 1 CEU for PSI and/or NAPPS: What makes cats do what they do—and how can pet sitters respond? In this episode, Collin talks with certified cat behavior consultant Laura Cassiday of Positive Vibes Cat Behavior and Training about decoding feline body language, aggression, and litter box issues. Laura shares her process for understanding the “why” behind cat behavior and offers practical steps for sitters in fearful or aggressive cat situations. Together, they discuss the importance of setting client expectations, documenting visits, and advocating for enrichment. You’ll walk away with actionable insight to keep both you and your feline clients safe, happy, and understood. Main topics: Understanding cat body language and signals Managing aggression and fearful cats Litter box problems and environment setup Communicating with clients about cat behavior Enrichment for shy or stressed cats Main takeaway: “Working with animals comes with a whole lot of people.” Most of us got into pet care because we love animals—the quiet moments, the connection, the work itself. But every visit, every behavior concern, and every hard day comes with a human on the other end who’s worried, overwhelmed, or unsure what to do next. The job isn’t just reading body language or scooping litter; it’s translating what we’re seeing into clear, compassionate communication. When we do that well, we don’t just care for pets—we build trust, set expectations, and help families feel supported. Professional pet care is as much about people skills as it is animal skills. About our guest: Laura Cassiday is a certified cat behavior consultant (IAABC) and founder of Positive Vibes Cat Behavior and Training, based in Baltimore, Maryland. She specializes in solving complex feline behavior challenges, from litter box avoidance to multi-cat aggression. With a background in shelter behavior and a master’s degree in professional writing, Laura combines science-based methods with compassionate communication to help cats and their people live harmoniously. She’s also pursuing a graduate degree in Applied Animal Behavior and Welfare and works part-time with Forever Friends Cat Sitting. Links: Get 1 CEU for PSI and/or NAPPS: 🌐 🐾 Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39723815

664: Developing a CEO Mindset 01/12/2026

663: Leading Through the Next Level In Your Business with Marie and Justin Plummer 01/07/2026

663: Leading Through the Next Level In Your Business with Marie and Justin Plummer What happens when your business grows faster than your systems—and regulations force you to rebuild everything? In this conversation, Marie and Justin Plummer of Winston-Salem Dogcare share how North Carolina’s Animal Welfare rules pushed them from “in-home” into a fully regulated, facility-based setup and what that required financially and operationally. We talk about the mindset shift from feeling like problems are “happening to you” to showing up as a prepared problem solver. They unpack how staff surveys revealed unseen disconnects, and how professional development became a retention tool once the team began treating pet care as a long-term career. Finally, we dig into preserving client connection at scale—using boundaries, a flexible “gray area,” and a reminder that your software is just a tool, not the heart of your business. Main topics: Scaling through state regulations Leadership as problem-solving Staff surveys reveal gaps Defining the “gray area” Client connection at scale Main takeaway: “We agreed on what our gray was.” — Marie Plummer That’s the difference between having boundaries and actually being able to live with them when real life hits. Most of us try to draw one hard line for every situation—then we either break it, feel guilty, or become rigid and resentful. Defining the gray means you and your leadership team decide, ahead of time, where flexibility is allowed and what factors make it bigger or smaller (staffing levels, capacity, season, client history, real emergencies). It protects your standards and your sanity, because you’re not negotiating from scratch every time something comes up. The goal isn’t to be soft or strict—the goal is to be consistent, human, and sustainable. About our guests: Marie and Justin Plummer are the owners of Winston-Salem Dogcare in Winston-Salem, North Carolina. Since launching in 2017, they’ve grown from in-home services into a highly regulated daycare/boarding and in-home care operation, adapting quickly to state and local requirements. They lead a large team while homeschooling their three children, balancing business growth with family priorities. Their approach emphasizes people-first leadership, strong client communication, and building a business that can run well beyond the owners. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Marketing Unleashed Visit: Use code PSC15 to save 15% on your website template /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39632575

662: The 3 Resets Every Growing Pet Care Business Faces 01/05/2026

661: Why “Good Enough” Pet Care Isn’t Enough Anymore with Niki Tudge 12/31/2025

661: Why “Good Enough” Pet Care Isn’t Enough Anymore with Niki Tudge What does “professional” pet care actually mean—and why does it matter so much right now? Collin sits down with Niki Tudge, founder of the Pet Professional Guild, to talk about the gap between what pet owners assume they’re buying and what many providers actually deliver. Niki shares the eye-opening real-life process she used to hire a pet sitter for her own dogs—and why it convinced her the industry needs higher minimum standards. Together, they discuss practical ways to educate clients, set non-negotiables, and document care like it truly matters. The conversation ends with a challenge: raise your standards, raise your confidence, and build a business that protects pets, clients, and your team. Main topics: Minimum standards in pet care Client education and expectations Intake assessments and documentation Pet first aid readiness Collaboration and referral networks Main takeaway: “My minimum level of care for every dog or cat… is the same as if it was my own animal” That idea challenges a lot of the shortcuts our industry has quietly accepted over the years. If it wouldn’t be acceptable for your dog or cat, it shouldn’t be acceptable for a client’s—no matter the schedule, price point, or pressure to say yes. This mindset forces clarity. It defines non-negotiables around safety, supervision, documentation, enrichment, and medical awareness. It also gives you the confidence to say no when a service request would compromise an animal’s wellbeing. When pet care professionals operate from this standard, trust becomes automatic. Clients may not understand every protocol, but they feel the difference—and that’s what builds sustainable, ethical businesses in the long run. About our guest: Niki Tudge is the founder of the Pet Professional Guild and a long-time leader in pet care education and professional standards. After a career in business and operations, she transitioned into the pet industry through training, pet care services, and building scalable systems. She has owned and operated multiple pet-focused businesses, including an animal hospital and boarding facility, and is passionate about improving welfare, ethics, and competency across the entire pet care community. Her work focuses on education, collaboration, and raising minimum standards for anyone handling pets professionally. Links: Pet Professional Guild: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39566155

660: Starting 2026 on the Right Foot 12/29/2025

659: Giving Back Through Your Business with Cheyenne Williams 12/24/2025

659: Giving Back Through Your Business with Cheyenne Williams How can you use your pet care business to make a bigger impact? Cheyenne Williams returns to share how community involvement has transformed her life and her business. From leading suicide prevention walks to supporting foster care initiatives, Cheyenne explains how giving back is not just about writing checks—it’s about connection, purpose, and passion. She shares the challenges of balancing business demands with emotional nonprofit work, and how boundaries and clarity of purpose keep her grounded. This conversation is a powerful reminder that we were whole people before our businesses, and we’ll be whole people long after. Main topics: Volunteering through your pet business Suicide prevention advocacy Building client relationships through shared values Balancing burnout and service Setting boundaries with community involvement Main takeaway: “What is the point of having a business without giving back?” As pet sitters and dog walkers, we’re already deeply connected to our communities—but what if we went a step further? Giving back doesn’t always mean writing a big check. It can look like sponsoring a school event, volunteering with a local rescue, or using your newsletter to highlight important causes. When we give back, we’re not just running a business—we’re becoming part of something bigger. And the ripple effect is real: stronger client relationships, deeper personal fulfillment, and a lasting impact beyond the leash. What’s one way your business is giving back this season? About our guest: Cheyenne Williams is a dynamic entrepreneur, dedicated wife, and proud mom of two incredible daughters. As the owner of Shiney Day Specialized Pet Care, she leads a multi-award-winning business, most recently honored with the SRQ Best Of Bronze Award for 2025. Cheyenne is also a devoted pet mom to a lively household that includes three dogs, four cats, and a hedgehog. With a degree in Veterinary Nursing, Cheyenne’s expertise and compassion shine through in both her professional and personal life. She was recognized with the prestigious Women That Roar Award in 2024 for her leadership and impact in the community. Beyond her business, Cheyenne serves as Board Chair for the American Foundation for Suicide Prevention and plays a key role as Walk Chair for three of their major events, attends legislative meetings in Washington DC and attends the annual Leadership Conference. She is also PTO President for her daughter's K–8 charter school, and a passionate advocate for vulnerable communities through her work with Guard Against Trafficking (where she is a pending board member), Foster the Family Florida as a community partner, and serves on the Fundraising Committee for Satchel’s Last Resort. Cheyenne’s life is a testament to compassion, advocacy, and service—both in the lives of animals and the people in her community. Links: NAMI help lines: 988 crisis line American Foundation for Suicide Prevention (AFSP)- FB & Insta: @afspswfl Foster the Family- FB: Guard Against Trafficking- . Linktree to all platforms Satchels Last Resort- FB- Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Time to Pet Visit: Code: 50% off first 3 months Pet Perennials Visit: Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39521010

658: Converting Clients to New Services 12/22/2025

658: Converting Clients to New Services What do we do when a service isn’t working anymore—but we don’t want to lose the revenue or the client? In this episode, we walk through how converting clients is leadership, not upselling, and why adding or changing a service isn’t a failure. We break down two conversion scenarios: when the service is a poor fit for the pet/client, and when it’s a poor fit for the business. We share practical strategies for leading with friction points, using observational authority, and making the transition feel low-risk through trials and clear replacement paths. We also talk about the reality that some clients will leave—and why staying aligned with your standards matters more than keeping every dollar. Main topics: Conversion as business leadership Fit for pet vs. business Solve friction, not sell Trials and switching costs Ending services with clarity Main takeaway: “Converting clients isn’t about squeezing more out of them. It’s about staying aligned as their life and your business changes.” Converting a client to a new service isn’t a sales move—it’s a leadership move. Sometimes the most professional thing we can do is admit: the old way isn’t the best way anymore. Pets change, schedules change, businesses change, and great care has to keep up. If we lead with the problem (the friction), it feels like care—not a pitch. And if a client decides not to come along, that doesn’t mean we failed—it means we stayed aligned with the standard of care we believe in. Links: Code: CPR-petsitterconfessional for 10% off 📞 Call us: Follow us on: , , Email us at: Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: Pet Sitters Associates Visit: Code: Confessional /episode/index/show/eacd38ab-c776-490e-a01a-935abefb54dc/id/39490925

Pet Sitter Confessional

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