165. Is Your Team or Family Prepared if Something Happens to You? with MaryBeth Simon
The Easily Distracted Entrepreneur
Release Date: 02/01/2023
The Easily Distracted Entrepreneur
This episode dives into the critical but often overwhelming world of marketing for entrepreneurs, particularly those who are neurodivergent. We explore practical strategies to avoid all-or-nothing thinking, ensure consistency, and build sustainable marketing plans. Jen, now our Chief Marketing Officer with over 20 years in marketing and tech, shares invaluable insights on making your website customer-friendly, the importance of email marketing, and balancing multiple business tasks without succumbing to burnout. We also discuss the difference between sales and marketing, the pitfalls of trendy...
info_outlineThe Easily Distracted Entrepreneur
In this episode Amber Hawley and Dr. Liz Slonena delve into the fascinating world of mindful hypnosis and retreats tailored for entrepreneurs with ADHD. They explore the neuroscience behind creativity, stress management, and hypnosis, and discuss authentic ways to overcome common entrepreneurial hurdles like perfectionism and fear of rejection. This enriching discussion offers valuable insights and practical strategies, especially highlighting the upcoming GSD retreat where Dr. Liz will be our resident flow facilitator and her approach to using alter egos for enhanced performance. In this...
info_outlineThe Easily Distracted Entrepreneur
Finding the right team for your business can feel burdensome, especially when you're juggling the role of entrepreneur with personal life demands. Lesley Pyle joins Amber Hawley to explore strategies for lightening this load, from hiring an online business manager to creating an enticing job post that draws in the right talent. Through the blend of experiences shared, this episode equips entrepreneurs with the wisdom to expand their teams effectively while maintaining balance in their lives. In this episode, you will learn about: The benefits of an online business manager in streamlining...
info_outlineThe Easily Distracted Entrepreneur
Join me and my special guest Dr. Liz Laskey, as we dissect what is needed in 2024 to grow and monetize your business. The conversation also explores the difference between being a business owner and an entrepreneur, the significance of action over perfection, and the value of investing in coaching for sustained business success. About Dr. Liz Lasky Dr. Liz Lasky, PhD, LCSW, is the founder and CEO of The Lasky Institute of Coaching™, The Coach Training Program For Helping Professionals™ and lizlasky.com. She has a commitment to helping people get what they want in business, life, and love....
info_outlineThe Easily Distracted Entrepreneur
If you're feeling frustrated and discouraged because you can't seem to close deals and build meaningful relationships with potential clients, then you are not alone! You may be spending hours cold calling and sending out generic emails, only to be met with radio silence or rejection. Instead of seeing your sales numbers grow, you find yourself constantly questioning your approach and doubting your abilities. But fear not, because there is a better way to master the sales process and achieve the confidence and effectiveness you desire. In this episode, you will be able to: Master the...
info_outlineThe Easily Distracted Entrepreneur
In today's episode, Amber is joined by her dear friend Edwin Ruiz, a filmmaker, live streaming event producer, and all-around Renaissance man. Edwin shares his personal journey as a neurodivergent business owner, offering a unique perspective on harnessing neurodivergent strengths for success. With his tech background and love for problem-solving, Edwin's story highlights the power of embracing one's neurospiciness and finding fulfillment in constantly evolving challenges. His ability to dive deep into subjects, make connections, and create innovative solutions showcases the creativity and...
info_outlineThe Easily Distracted Entrepreneur
Ever wondered what's truly holding you back from financial success? Meet Hilary Hendershot, the financial planner whose unexpected twist on overcoming limiting beliefs about money will leave you speechless. In a world where scarcity mentality reigns, Hilary challenges entrepreneurs to unravel their deeply held beliefs about money and embrace abundance. But here's the twist: it's not just about changing your mindset. Hilary reveals the secret to achieving greater financial success lies in understanding the inputs and outputs of your business. Are you ready to break free from your limiting...
info_outlineThe Easily Distracted Entrepreneur
Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges. In this episode, you will be able to: Master marketing strategies to boost your business success. Gain a competitive edge with valuable customer feedback in SEO. Harness local marketing and community engagement for organic growth. Open the door to easily accessible marketing resources for entrepreneurs. Enhance approachability...
info_outlineThe Easily Distracted Entrepreneur
Entrepreneurial leader, Jen Hope, battles overwhelm and societal expectations to reclaim her well-being and lead with fierce self-care in a world that demands her constant hustle. In this episode, you will be able to: Explore the potential of conscious leadership in individuals suffering from ADHD. Realize the significance of personal care as an integral part of entrepreneurial success. Learn how to sustain a balance between personal life and professional duties. Gain insight into the demanding aspects of team management and providing insightful feedback. Create a cascading set...
info_outlineThe Easily Distracted Entrepreneur
In a world where conformity seemed to reign, Kierra Jones dared to be different. Little did she know that her uniqueness would become her greatest strength. As she embarked on her entrepreneurial journey, she discovered an unexpected twist that transformed her entire perspective. What was this twist that empowered her to create a thriving business and find fulfillment? Stay tuned to find out how embracing her authenticity led to a remarkable journey of success and self-discovery. Embrace Unique Qualities Embracing your unique qualities is a fundamental aspect of entrepreneurship. This refers...
info_outlineOne of the blessings of the pandemic is that we now see a great example of why, as a business owner, we need to be prepared so our team members and/or family can keep our business going if we are sick for an extended period of time or if we pass.
Maybe you're thinking, where would I even start to get all that set up?
Or maybe you know it’s important but like many important things in our business and life, when do you actually prioritize that?
In today’s episode I talk to MaryBeth Simon, the CEO of Niche Partnership Consulting where she guides entrepreneurs and professionals to create contingency plans that prepare them and their teams for the unexpected or an extended vacation.
After talking to MaryBeth I decided that I will add reviewing my contingency plan to my Monthly CEO day every April. As that is the month I have themed for Systems. Making space always comes back to planning (but a realistic and sustainable plan of course).
Do you have a big goal for your business this year?
Maybe you're determined to finally write that book. Maybe you want to add another income stream like coaching or courses so you can take your family on vacation or pay off debt.
If you tend to lose steam after the initial excitement of a new project wears off, come join us in The Incubator! I'll help you work in a new way that ensures you have fun and make steady progress without burning out.
You'll benefit from my 25 years professional experience + the accountability of an amazing group of entrepreneurs to help your big goals become proud accomplishments.
Check Out The Incubator:
https://www.theeasilydistractedentrepreneur.com/incubator/
About MaryBeth Simon:
Mary Beth guides entrepreneurs and professionals to create contingency plans that prepare them and their teams for the unexpected or an extended vacation. She is the CEO of Niche Partnership Consulting and speaks at national conferences and on international podcasts.
She believes continuous learning is the fountain of youth and became a certified Les Mills BodyFlow instructor after retiring from 30+ years at Vanguard. She’s a rescue dog mom and active in her local business community in her free time. Mary Beth is on a mission to show you how to keep money flowing into your business while you’re away.
Visit her website and follow her on Instagram.