175. Cracking the Code of Approachable SEO Marketing with Jen McFarland
The Easily Distracted Entrepreneur
Release Date: 10/16/2023
182. Consistent Marketing and Business Balance with Jen McFarland
The Easily Distracted Entrepreneur
This episode dives into the critical but often overwhelming world of marketing for entrepreneurs, particularly those who are neurodivergent. We explore practical strategies to avoid all-or-nothing thinking, ensure consistency, and build sustainable marketing plans. Jen, now our Chief Marketing Officer with over 20 years in marketing and tech, shares invaluable insights on making your website customer-friendly, the importance of email marketing, and balancing multiple business tasks without succumbing to burnout. We also discuss the difference between sales and marketing, the pitfalls of trendy...
info_outline
181. Unleashing Inner Strength and Flow: Exploring Mindful Hypnosis with Dr. Liz Slonena
The Easily Distracted Entrepreneur
In this episode Amber Hawley and Dr. Liz Slonena delve into the fascinating world of mindful hypnosis and retreats tailored for entrepreneurs with ADHD. They explore the neuroscience behind creativity, stress management, and hypnosis, and discuss authentic ways to overcome common entrepreneurial hurdles like perfectionism and fear of rejection. This enriching discussion offers valuable insights and practical strategies, especially highlighting the upcoming GSD retreat where Dr. Liz will be our resident flow facilitator and her approach to using alter egos for enhanced performance. In this...
info_outline
180. Boosting Productivity Through Effective Delegation with Lesley Pyle
The Easily Distracted Entrepreneur
Finding the right team for your business can feel burdensome, especially when you're juggling the role of entrepreneur with personal life demands. Lesley Pyle joins Amber Hawley to explore strategies for lightening this load, from hiring an online business manager to creating an enticing job post that draws in the right talent. Through the blend of experiences shared, this episode equips entrepreneurs with the wisdom to expand their teams effectively while maintaining balance in their lives. In this episode, you will learn about: The benefits of an online business manager in streamlining...
info_outline
179. What Your Business Needs in 2024 with Dr. Liz Lasky
The Easily Distracted Entrepreneur
Join me and my special guest Dr. Liz Laskey, as we dissect what is needed in 2024 to grow and monetize your business. The conversation also explores the difference between being a business owner and an entrepreneur, the significance of action over perfection, and the value of investing in coaching for sustained business success. About Dr. Liz Lasky Dr. Liz Lasky, PhD, LCSW, is the founder and CEO of The Lasky Institute of Coaching™, The Coach Training Program For Helping Professionals™ and lizlasky.com. She has a commitment to helping people get what they want in business, life, and love....
info_outline
178. Unlocking Authentic Sales: Dora Rankin's Heart-Centered Strategies
The Easily Distracted Entrepreneur
If you're feeling frustrated and discouraged because you can't seem to close deals and build meaningful relationships with potential clients, then you are not alone! You may be spending hours cold calling and sending out generic emails, only to be met with radio silence or rejection. Instead of seeing your sales numbers grow, you find yourself constantly questioning your approach and doubting your abilities. But fear not, because there is a better way to master the sales process and achieve the confidence and effectiveness you desire. In this episode, you will be able to: Master the...
info_outline
177. My Neurodivergent Brain with Edwin Ruiz
The Easily Distracted Entrepreneur
In today's episode, Amber is joined by her dear friend Edwin Ruiz, a filmmaker, live streaming event producer, and all-around Renaissance man. Edwin shares his personal journey as a neurodivergent business owner, offering a unique perspective on harnessing neurodivergent strengths for success. With his tech background and love for problem-solving, Edwin's story highlights the power of embracing one's neurospiciness and finding fulfillment in constantly evolving challenges. His ability to dive deep into subjects, make connections, and create innovative solutions showcases the creativity and...
info_outline
176. From Self-Imposed Limits to Financial Abundance: Rethinking Your Money Story With Hilary Hendershot
The Easily Distracted Entrepreneur
Ever wondered what's truly holding you back from financial success? Meet Hilary Hendershot, the financial planner whose unexpected twist on overcoming limiting beliefs about money will leave you speechless. In a world where scarcity mentality reigns, Hilary challenges entrepreneurs to unravel their deeply held beliefs about money and embrace abundance. But here's the twist: it's not just about changing your mindset. Hilary reveals the secret to achieving greater financial success lies in understanding the inputs and outputs of your business. Are you ready to break free from your limiting...
info_outline
175. Cracking the Code of Approachable SEO Marketing with Jen McFarland
The Easily Distracted Entrepreneur
Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges. In this episode, you will be able to: Master marketing strategies to boost your business success. Gain a competitive edge with valuable customer feedback in SEO. Harness local marketing and community engagement for organic growth. Open the door to easily accessible marketing resources for entrepreneurs. Enhance approachability...
info_outline
174. Conscious Leadership: Unlocking the Power of Waterfall Habits with Jen Hope
The Easily Distracted Entrepreneur
Entrepreneurial leader, Jen Hope, battles overwhelm and societal expectations to reclaim her well-being and lead with fierce self-care in a world that demands her constant hustle. In this episode, you will be able to: Explore the potential of conscious leadership in individuals suffering from ADHD. Realize the significance of personal care as an integral part of entrepreneurial success. Learn how to sustain a balance between personal life and professional duties. Gain insight into the demanding aspects of team management and providing insightful feedback. Create a cascading set...
info_outline
173. Embracing Authenticity: Kierra Jones on the Power of Being Different
The Easily Distracted Entrepreneur
In a world where conformity seemed to reign, Kierra Jones dared to be different. Little did she know that her uniqueness would become her greatest strength. As she embarked on her entrepreneurial journey, she discovered an unexpected twist that transformed her entire perspective. What was this twist that empowered her to create a thriving business and find fulfillment? Stay tuned to find out how embracing her authenticity led to a remarkable journey of success and self-discovery. Embrace Unique Qualities Embracing your unique qualities is a fundamental aspect of entrepreneurship. This refers...
info_outlineUnleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges.
In this episode, you will be able to:
-
Master marketing strategies to boost your business success.
-
Gain a competitive edge with valuable customer feedback in SEO.
-
Harness local marketing and community engagement for organic growth.
-
Open the door to easily accessible marketing resources for entrepreneurs.
-
Enhance approachability and understanding in your marketing efforts.
My special guest is Jen McFarland
Jen McFarland is the CEO and principal consultant at Women Conquer Business, a small business marketing consultancy. With her background in tech and her expertise in translating complex concepts into relatable language, Jen is a master at making SEO approachable and understandable for business owners. She has a knack for breaking down the intimidating aspects of SEO and helping entrepreneurs see the importance of investing in their online presence. Jen's ability to bridge the gap between technical knowledge and practical application has made her a sought-after speaker and educator in the marketing industry. Her relatable and down-to-earth approach makes her a valuable resource for entrepreneurs looking to improve their marketing strategies.
You can connect with Jen here:
The key moments in this episode are:
00:00:39 - Transitioning to September
00:02:21 - Join the GSD Incubator
00:03:00 - Upcoming Workshops
00:04:42 - Introducing Jen McFarland
00:06:42 - Simplifying SEO
00:14:28 - The Importance of Listening to Testimonials
00:15:22 - Using Keywords to Enhance SEO
00:16:37 - Mapping Keywords to the Sales Funnel
00:18:28 - The Future of AI in SEO
00:20:41 - Overcoming Content Overlap Concerns
00:27:50 - Importance of Business Name
00:28:12 - Not Everyone is Your Ideal Client
00:28:41 - Overcoming Fear of Backlash
00:29:32 - Counterculture Marketing
00:30:26 - Marketing Confusion for Small Business Owners
00:41:26 - Importance of SEO for Websites
00:43:11 - Outdated SEO Advice
00:44:59 - Google Business Profile and SEO
00:46:10 - Marketing and SEO
00:47:52 - Regular Website Checkups
00:55:00 - The Importance of Listening in SEO
00:56:00 - SEO as Possibilities and Passion
00:57:26 - Show Up Consistently in Your Local Community
00:58:41 - Overcoming Self-Limitations
01:02:06 - Unexpected Opportunities
01:08:38 - The Value of the Conversation
01:09:11 - Contacting Jen McFarland
01:10:15 - Jen McFarland's YouTube Presence
01:10:50 - Time or Money
01:10:56 - Gratitude and Farewell