172. Unleash Your Authentic Visibility: A Guide To Avoiding Shiny Objects With Amanda Berlin
The Easily Distracted Entrepreneur
Release Date: 07/26/2023
182. Consistent Marketing and Business Balance with Jen McFarland
The Easily Distracted Entrepreneur
This episode dives into the critical but often overwhelming world of marketing for entrepreneurs, particularly those who are neurodivergent. We explore practical strategies to avoid all-or-nothing thinking, ensure consistency, and build sustainable marketing plans. Jen, now our Chief Marketing Officer with over 20 years in marketing and tech, shares invaluable insights on making your website customer-friendly, the importance of email marketing, and balancing multiple business tasks without succumbing to burnout. We also discuss the difference between sales and marketing, the pitfalls of trendy...
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181. Unleashing Inner Strength and Flow: Exploring Mindful Hypnosis with Dr. Liz Slonena
The Easily Distracted Entrepreneur
In this episode Amber Hawley and Dr. Liz Slonena delve into the fascinating world of mindful hypnosis and retreats tailored for entrepreneurs with ADHD. They explore the neuroscience behind creativity, stress management, and hypnosis, and discuss authentic ways to overcome common entrepreneurial hurdles like perfectionism and fear of rejection. This enriching discussion offers valuable insights and practical strategies, especially highlighting the upcoming GSD retreat where Dr. Liz will be our resident flow facilitator and her approach to using alter egos for enhanced performance. In this...
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180. Boosting Productivity Through Effective Delegation with Lesley Pyle
The Easily Distracted Entrepreneur
Finding the right team for your business can feel burdensome, especially when you're juggling the role of entrepreneur with personal life demands. Lesley Pyle joins Amber Hawley to explore strategies for lightening this load, from hiring an online business manager to creating an enticing job post that draws in the right talent. Through the blend of experiences shared, this episode equips entrepreneurs with the wisdom to expand their teams effectively while maintaining balance in their lives. In this episode, you will learn about: The benefits of an online business manager in streamlining...
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179. What Your Business Needs in 2024 with Dr. Liz Lasky
The Easily Distracted Entrepreneur
Join me and my special guest Dr. Liz Laskey, as we dissect what is needed in 2024 to grow and monetize your business. The conversation also explores the difference between being a business owner and an entrepreneur, the significance of action over perfection, and the value of investing in coaching for sustained business success. About Dr. Liz Lasky Dr. Liz Lasky, PhD, LCSW, is the founder and CEO of The Lasky Institute of Coaching™, The Coach Training Program For Helping Professionals™ and lizlasky.com. She has a commitment to helping people get what they want in business, life, and love....
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178. Unlocking Authentic Sales: Dora Rankin's Heart-Centered Strategies
The Easily Distracted Entrepreneur
If you're feeling frustrated and discouraged because you can't seem to close deals and build meaningful relationships with potential clients, then you are not alone! You may be spending hours cold calling and sending out generic emails, only to be met with radio silence or rejection. Instead of seeing your sales numbers grow, you find yourself constantly questioning your approach and doubting your abilities. But fear not, because there is a better way to master the sales process and achieve the confidence and effectiveness you desire. In this episode, you will be able to: Master the...
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177. My Neurodivergent Brain with Edwin Ruiz
The Easily Distracted Entrepreneur
In today's episode, Amber is joined by her dear friend Edwin Ruiz, a filmmaker, live streaming event producer, and all-around Renaissance man. Edwin shares his personal journey as a neurodivergent business owner, offering a unique perspective on harnessing neurodivergent strengths for success. With his tech background and love for problem-solving, Edwin's story highlights the power of embracing one's neurospiciness and finding fulfillment in constantly evolving challenges. His ability to dive deep into subjects, make connections, and create innovative solutions showcases the creativity and...
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176. From Self-Imposed Limits to Financial Abundance: Rethinking Your Money Story With Hilary Hendershot
The Easily Distracted Entrepreneur
Ever wondered what's truly holding you back from financial success? Meet Hilary Hendershot, the financial planner whose unexpected twist on overcoming limiting beliefs about money will leave you speechless. In a world where scarcity mentality reigns, Hilary challenges entrepreneurs to unravel their deeply held beliefs about money and embrace abundance. But here's the twist: it's not just about changing your mindset. Hilary reveals the secret to achieving greater financial success lies in understanding the inputs and outputs of your business. Are you ready to break free from your limiting...
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175. Cracking the Code of Approachable SEO Marketing with Jen McFarland
The Easily Distracted Entrepreneur
Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges. In this episode, you will be able to: Master marketing strategies to boost your business success. Gain a competitive edge with valuable customer feedback in SEO. Harness local marketing and community engagement for organic growth. Open the door to easily accessible marketing resources for entrepreneurs. Enhance approachability...
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174. Conscious Leadership: Unlocking the Power of Waterfall Habits with Jen Hope
The Easily Distracted Entrepreneur
Entrepreneurial leader, Jen Hope, battles overwhelm and societal expectations to reclaim her well-being and lead with fierce self-care in a world that demands her constant hustle. In this episode, you will be able to: Explore the potential of conscious leadership in individuals suffering from ADHD. Realize the significance of personal care as an integral part of entrepreneurial success. Learn how to sustain a balance between personal life and professional duties. Gain insight into the demanding aspects of team management and providing insightful feedback. Create a cascading set...
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173. Embracing Authenticity: Kierra Jones on the Power of Being Different
The Easily Distracted Entrepreneur
In a world where conformity seemed to reign, Kierra Jones dared to be different. Little did she know that her uniqueness would become her greatest strength. As she embarked on her entrepreneurial journey, she discovered an unexpected twist that transformed her entire perspective. What was this twist that empowered her to create a thriving business and find fulfillment? Stay tuned to find out how embracing her authenticity led to a remarkable journey of success and self-discovery. Embrace Unique Qualities Embracing your unique qualities is a fundamental aspect of entrepreneurship. This refers...
info_outlineAmanda Berlin, the fearless PR powerhouse, dismantles the allure of shiny objects and guides entrepreneurs on a path to authentic visibility, liberating them from distractions and empowering them to achieve their business goals.
Does this sound familiar? You've been told to chase after every shiny object that promises success in your entrepreneurial journey. But here's the painful truth: despite your efforts, you're still struggling to stay focused and achieve your business goals. It's time to break free from this ineffective action that only leaves you overwhelmed and unfulfilled. Discover the approach that will save you from shiny objects and give you the authentic visibility you need to thrive in your business.
In this episode, you will be able to:
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Uncover solutions to dilemmas faced by entrepreneurs while trying to attract prospective clients.
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Realize your power as a resource in your field and leverage your expertise effectively.
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Appreciate the role of clear messaging and strong delivery in drawing followers.
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Discover the path to transitioning between professions and embracing uncertainty confidently.
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Carve your own stage and learn how to strengthen bonds with your audience.
My special guest is Amanda Berlin
Let's welcome Amanda Berlin, a passionate PR and visibility consultant adept at helping entrepreneurs who are excellent at what they do but struggle to get the exposure they deserve. Amanda works wonders with her clients, leveraging the power of public relations to broaden their reach and grow their businesses organically. With an impressive career spanning over 23 years, Amanda's approach to PR is rooted in timeless, relationship-driven tactics rather than fleeting trends. Her mantra is about establishing authentic visibility, eschewing the idea of chasing the latest shiny objects in favor of cultivating meaningful connections and partnerships.
The resources mentioned in this episode are:
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Apply for the Incubator program by visiting the website forward slash incubator.
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Book a call with Amber to discuss if the Incubator program is a good fit for you.
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Follow Amanda Berlin on Instagram for PR and visibility tips.
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Consider working with Amanda as a PR and visibility consultant to grow your business.
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Explore the timeless tactics of public relations to increase your visibility and reach more of the right people.
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Focus on authentic visibility rather than following trends to build relationships and capitalize on them over time.
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Start with the end goal in mind and reverse engineer your visibility strategy.
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Consider strategic partnerships as a way to mimic word of mouth and gain access to new audiences.
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Explore speaking or hosting events to create visibility and validity for your business.
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Recognize that intimate visibility tactics, such as strategic partnerships and speaking engagements, often yield faster results in driving revenue and attracting clients.
Connect with Amanda:
Website: amandaberlin.com
Instagram: https://www.instagram.com/amandagailberlin/
LinkedIn: https://www.linkedin.com/in/berlinamanda/
Connect with me:
Instagram: https://www.instagram.com/itsamberhawley
Facebook: https://www.facebook.com/itsamberhawley
Instagram: https://www.instagram.com/itsamberhawley/
YouTube: https://www.youtube.com/@itsamberhawley
Website: https://amberhawley.com/