Business profile: Fabergé (jewellery company, founded in Russia)
Release Date: 12/26/2025
Interview: Wiggly Wigglers (natural gardening supplies company, founded in the UK)
Business Innovators Podcast
Wiggly Wigglers Episode Overview: In this episode, we profile Wiggly Wigglers, a UK-based company specialising in bird food, natural gardening supplies, and composting products. Founded by Heather Gorringe in the 1990s, the company has grown through a combination of passion, persistence, and smart marketing. Heather shares the story of building her business, offering practical insights and engaging anecdotes along the way. She discusses how to access specialised expertise without the burden of extensive people management, leverage Google Ads effectively, secure valuable free publicity through...
info_outline
Business profile: Fabergé (jewellery company, founded in Russia)
Business Innovators Podcast
Show notes: Fabergé This episode of Business Pioneers is about the jewellery firm Farberge. At its height, Faberge was the largest jewellery firm in the world. The company is best known for making easter eggs for the Russian imperial family. In reality, the easter eggs were only one of the many thousands of products the business produced. Its full product lines included everything from tiaras to religious ornaments to cigarette cases. In the show, we look at how the House of Fabergé rose to preeminence. The episode focuses on the company's approach to winning clients, producing the...
info_outline
Business profile: Amul (Dairy co-operative, founded in India)
Business Innovators Podcast
Show Notes: Business Innovators Podcast: Amul Episode Overview: In this episode, we explore the remarkable journey of the Gujarat Cooperative Milk Marketing Federation, better known as Amul. From starting out as a small-scale movement led by a small band of farmers to becoming a global dairy powerhouse, Amul’s story is one of innovation, resilience, and the power of COOPERATION. Key Topics Covered: Introduction to Amul (0:00) Part 1: Developing the Structure (2:32) The role of community organizers and Indian independence activists. Overcoming British resistance and establishing a...
info_outlineShow notes: Fabergé
This episode of Business Pioneers is about the jewellery firm Farberge.
At its height, Faberge was the largest jewellery firm in the world. The company is best known for making easter eggs for the Russian imperial family. In reality, the easter eggs were only one of the many thousands of products the business produced. Its full product lines included everything from tiaras to religious ornaments to cigarette cases.
In the show, we look at how the House of Fabergé rose to preeminence. The episode focuses on the company's approach to winning clients, producing the highest quality products, expanding into new markets and navigating crises. It covers:
01:50 The Fabergé family’s origins, migration to Russia, and the early days of the jewellery business.
03:10 How Carl’s education and exposure to European craftsmanship shaped the company’s future.
03:53 Carl's return to St. Petersburg and his work to transform Fabergé into a world-renowned firm.
06:30 Carl’s volunteering at the Hermitage Museum, leading to the first Imperial Egg commission.
08:00 – The story behind the first egg, its significance, and the start of a tradition.
09:30 – How Fabergé maintained secrecy and exclusivity around the Imperial Eggs.
11:08 – Fabergé’s workshop system, focus on quality, and the culture of experimentation.
12:08 – Carl Fabergé's approach to nurturing talent.
14:00 – How Fabergé supported and developed its staff, even during times of crisis.
15:30 – Expansion within Russia and internationally, including the opening of the London store and relationships with other royal families.
17:32 – The impact of political upheaval in Russia, shifting business focus, and adapting to new realities during and after World War I.
19:30 – Carl’s exile, the continuation of the brand, and its enduring reputation for luxury.
19:30 – Pt 6: Essential Elements of Success. Listen to the show to hear the company's pioneering approach distilled down into six essential elements of success.
Sources
Book | Franz Birbaum's memoirs, Part I, (1919) by Franz Birbaum
Book | Peter Carl Faberge: Goldsmith and Jeweller to the Russian Imperial Court (1949) by Henry Bainbridge
Book | Faberge's Eggs: The Extraordinary Story of the Masterpieces that Outlived an Empire (2008) by Toby Faber
Podcast | If Jewels Could Talk with Carol Woolton (2021) - Pete Carl Faberge, The Royal Jeweller
Photos of objects made by the House of Fabergé.
Renaissance Egg, 1894
This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license. Attribution: Михаил Овчинников
Lilies of the Valley Egg, 1898
This file is licensed under the Creative Commons Attribution 2.0 Generic license. Attribution: Ninara
Rose Trellis Egg, 1907
Show supporter:
- Ease of Mind Productions – making audiobook recording easy (easeofmind.co)
Connect with Us:
- Website: businessinnovators.global
- Email: info@businessinnovators.global
- Feedback and suggestions welcome! Please rate, subscribe, and share.
Thank you for listening to Business Innovators. Stay tuned for more stories and strategies to help you grow your company.