What Walker Burroughs Found that American Idol Couldn't Give Him
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Today we're sitting down with Walker Burroughs to talk about his journey as an artist - from feeling miserable after appearing on American Idol to being fulfilled as an artist today. Follow Walker Burroughs: Timestamps: 0:00 - Walker's experience on American Idol 6:45 - "Who are you" conversation and finding fulfillment 20:00 - Finding out what makes you "you" as an artist and a person 30:20 - Why did you become a musician? 33:51 - New music and inspiration
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Reacting to Tyson Ritter's Indie Artist Videos
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You might know The All-American Rejects most recently from their viral House Party Tour and opening for the Jonas Brothers' stadium tour this year. What's fascinating is how Tyson's been speaking out about the independent artist grind lately. While major label artists are struggling with traditional models, he's been vocal about new approaches to building sustainable careers in music. The perspective from someone who's seen both sides of the industry? That's what I want to dig into today. Timestamps: 0:00 - Intro 1:00 – NPR Clip 5:04 - Commerce and art clip 11:21 - Pardon My Take clip
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"I Was On The Voice - What Now?"
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So you've built up a pretty big following on Instagram and TikTok - what's next? Today we're sitting down with Kate Cosentino to talk about her approach to content strategy and what to do once you've built up an audience on social media. Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz Follow Kate Cosentino: Instagram - Spotify - TikTok - Timestamps: 0:00 - How You've Been Doing on Social Media 6:58 – Goals For The Future 10:00 – Content Strategy...
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5 Lies the Music Industry Tells Moms
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Today we're sitting down with Emily Rose to debunk some of the biggest myths about being a mom and having a career in the music industry. Timestamps: 0:00 - Intro 0:41 – Lie Number 1 4:33 - Lie Number 2 10:25 - Lie Number 3 15:23 - Lie Number 4 23:02 - Lie Number 5
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How Do New Artists Find an Audience?
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It can feel virtually impossible to find an audience starting out as an independent artist. So today we're sitting down with Rachel Rose to talk about leveraging different content formats on Instagram and TikTok to connect with an audience. Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz Follow Rachel Rose: Instagram - Spotify - Timestamps: 0:00 - Moving to Nashville 3:00 – Exploring Her Music and Branding 29:42 - Exploring Content Formats on Social Media
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"Why Aren't My Social Media Posts Getting Views?"
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Ever wonder why your posts on TikTok and Instagram aren't getting the traction you're hoping for? Today we're sitting down with Aisley Autumn to talk about leveling-up your social media posts to connect with your audience - no matter what size that might be. Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: Follow Aisley Autumn: Instagram - TikTok - Spotify - Timestamps: 0:00 - Trying Different Trends on Instagram/TikTok 5:59 – Purple Cow Approach and Connecting with Your Audience 14:57 - Exploring Her Branding and...
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How Do I Market My Music with No Money?
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Today we're starting a new series with our first guest Menna. Kirk and Menna sit down to discuss her music and branding, and explore different ways to communicate those through her social media. Follow Menna on Instagram - Listen to Menna on Spotify - Timestamps: 0:00 - 20 Songs and No Budget for Promotion 4:10 – What are You Trying to Say with Your Music? 8:04 - Philosophy Behind Your Branding 24:27 - What's Your New Music About? 32:10 - Translating Your Story to TikTok 39:18 - Exploring Content Formats on Social Media
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3 Ways Creatives Can Avoid Burnout
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Creative burnout is difficult to navigate, especially in the music industry. So today, we're talking with Nashville songwriter Allison Morris about 3 specific ways that creatives can avoid burnout. Timestamps: 0:00 - Burnout in the Music Industry 4:08 – Step 1 15:39 - Step 2 26:40 - Step 3 32:09 - Final thoughts
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Why Artists HATE Networking (Is There Another Way?)
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Why do we all hate networking, yet are constantly being told to network to thrive in the music industry? Our guest today is Mark Maxwell, author of "Networking Kills: Success Through Serving" - and we're defining what success in the music industry looks like, and breaking down a better alternative to networking. Timestamps: 0:00 - Defining Success in the Music Industry 2:38 - The Problem with Networking 5:50 - Redefining Success for Artists 13:46 - Overcoming Scarcity Mindset 20:43 - A Better Alternative to Networking 29:36 - The Importance of Craft and Creativity 33:42 - Building...
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5 Branding Mistakes That New Artists Make
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Today we're walking through the top 5 most common branding mistakes made by new artists. Our guest today is James Muriel, a brand consultant who comes from the branding agency world in London and worked on CeCe Winans' Grammy Award Winning Album “Let Them Fall in Love.” Timestamps: 0:00 - Why Branding Matters 5:03 - Defining Brand and Brand Positioning 13:26 - Red Bull Branding 16:37 - Branding Mistake Number 1 23:59 - Branding Mistake Number 2 35:05 - Branding Mistake Number 3 39:05 - Branding Mistake Number 4 50:05 - Branding Mistake Number 5
info_outlineSo you've built up a pretty big following on Instagram and TikTok - what's next? Today we're sitting down with Kate Cosentino to talk about her approach to content strategy and what to do once you've built up an audience on social media.
Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz
Follow Kate Cosentino:
Instagram - https://www.instagram.com/katemcosentino
Spotify - https://open.spotify.com/artist/3J9oPSOtWiwtitCxyKWD1v?si=hlhkcRIzTESLHmI5oaWsmg&nd=1&dlsi=1404aea101214007
TikTok - https://www.tiktok.com/@katemcosentino
Timestamps:
0:00 - How You've Been Doing on Social Media
6:58 – Goals For The Future
10:00 – Content Strategy Discussion
21:50 – Core Principles of Content
37:30 – 1,000 Loyal Fans and Brand Positioning
52:43 – Content Format Examples