Ep 81: Mastering the Basics: The Unseen Power of Fundamental Business Strategies
Release Date: 12/04/2024
The Jasper Blueprint
How do you use AI in business without losing the personal touch? In this episode of The Jasper Blueprint, Bessi Graham chats with Ana Raynes, CEO of Simplified Impact, about balancing automation with authentic customer relationships. You’ll discover how top businesses are leveraging AI to streamline operations, drive growth, and stay human in an increasingly digital world. In this episode: Keep your business simple and personal — it’s the secret to lasting success. Treat tech like a helpful team member, not a replacement. Regularly check if your tools still work for your...
info_outlineThe Jasper Blueprint
In this episode of The Jasper Blueprint podcast, Bessi is joined by Kiva Slade to discuss the pivotal role of leadership and strategy in modern business success. Kiva provides insights into transforming business intelligence into confident action, a critical skill for leaders feeling constrained by the influx of data and change. Bessi and Kiva explore how leaders can navigate and embrace strategic growth while ensuring their leadership consistently aligns with their strategic aims. They highlight the significance of refining organisational visions and values, emphasising their role in...
info_outlineThe Jasper Blueprint
In this episode of The Jasper Blueprint podcast, Bessi is joined by Jo Stanley, a trailblazer in Australian radio who discusses her latest venture in breaking the sound barrier, Broad Radio—the first-ever radio network for women in Australia. Jo talks about her journey from being a successful radio host to a startup founder, emphasising her mission to amplify women's voices in an industry that has predominantly overlooked them. Jo highlights the significant gender disparities in radio, citing only 27% of voices are women, and how Broad Radio seeks to address this imbalance by embracing...
info_outlineThe Jasper Blueprint
In this episode of The Jasper Blueprint podcast, Bessi and Melissa Dinwiddie, a prolific creativity instigator, explore the dynamic interplay between business creativity and innovation. The discussion challenges traditional notions of productivity, emphasising the value of play and experimentation in achieving groundbreaking results. Melissa reveals how her "Create the Impossible" framework — highlighting "Play Hard," "Make Crap," and "Learn Fast" — fosters a culture of innovation essential for driving forward-thinking business solutions. By engaging in playful, exploratory...
info_outlineThe Jasper Blueprint
In this episode of The Jasper Blueprint podcast, Bessi and Lucinda Hartley explore adaptive leadership and thriving in the future of work. Lucinda, a seasoned entrepreneur and urban futurist, brings her wealth of experience to discuss how leaders can build adaptive mindsets to navigate the uncertainties of the modern work landscape. They cover various aspects of entrepreneurial thinking, strategic planning, and the importance of flexibility and discernment in leadership. Lucinda shares her thoughts on how leaders can drive their organisations forward amidst rapid change and technological...
info_outlineThe Jasper Blueprint
In this episode of The Jasper Blueprint podcast, Bessi shares "10 Rules I Live By", which they prefer to call "10 Mantras or Reminders" for achieving business excellence, as they don’t like the idea of rigid rules! These mantras have shaped their personal growth, relationships, and approach to life. Bessi shares their insights into navigating complex business landscapes while maintaining personal and professional integrity. From encouraging leaders to adopt a mindset of "Both/And" to challenging conventional business norms with the belief that "business is not a zero-sum game," Bessi...
info_outlineThe Jasper Blueprint
In this episode of The Jasper Blueprint podcast, Bessi dives into navigating innovation in leadership styles. They unpack leadership styles, past and present, with a focus on wisdom, service, and the good of the many. Bessi dismantles traditional leadership perceptions like the "Great Man Theory," and introduces the “thrive cycle,” a framework designed to refine how businesses understand and actualize their value propositions and emphasizes the power of innovation in leadership, detailing the necessity of empathy and significant technological integration as beneficial competitive...
info_outlineThe Jasper Blueprint
In this episode of The Jasper Blueprint podcast, Bessi dives into the growing importance of authentic leadership and how staying true to your values is essential for building trust in today’s competitive business landscape. Authentic leadership, Bessi explains, is about developing deep self-awareness, understanding your strengths, and fully embracing your core values. By doing so, leaders can express their truest selves while fostering transparency and alignment within their organisations. This level of self-discovery not only enhances leadership effectiveness but also strengthens...
info_outlineThe Jasper Blueprint
In this episode of The Jasper Blueprint podcast, Bessi welcomes Co-Founders of Business Together, Nicky and Vanessa to discuss the concept of "Healthy Hustle" for sustainable business growth. They dive into their book Healthy Hustle: The New Blueprint to Thrive in Business and Life, a game-changing guide that challenges the grind of hustle culture, offering smarter strategies for business growth, empowering teams, and reclaiming time. By promoting sustainable business practices and personal growth, Nicky and Vanessa explore ways to integrate ambition with a healthier lifestyle. Bessi...
info_outlineThe Jasper Blueprint
In this episode of The Jasper Blueprint podcast, Bessi welcomes Joshua Spodek to discuss how leadership and personal transformation drive environmental sustainability. They explore how individual change can ignite systemic shifts toward more sustainable living, with Josh sharing his personal journey and the mindset shift that fueled his mission. He introduces the Spodek Method, a unique framework designed to help people discover and act on their intrinsic motivations for sustainability. The conversation covers key topics such as personal responsibility, behavior change, and leadership in...
info_outlineIn this episode of The Jasper Blueprint podcast, Bessi is joined by Derek Mumford to explore fundamental business strategies for increasing sales in today's challenging market. Drawing on his extensive experience in corporate leadership and consulting, Derek shares practical solutions that seamlessly blend financial success with meaningful impact. Together, they highlight the importance of returning to foundational business principles to achieve sustained growth while avoiding the distractions of industry noise. The conversation delves into simplifying business processes, building authentic relationships, and aligning business goals with core values. Derek emphasises the critical need to understand and target the right audience, urging businesses to differentiate between genuine engagement and superficial online visibility.
Also in this episode:
-
Simplicity and fundamentals, returning to business basics often yields better results than chasing fleeting trends.
-
Focus on finding and engaging with your specific audience instead of appealing to broader but less relevant markets.
-
The Power of Asking Questions - regularly engaging with your audience to understand their evolving needs provides critical insights into your business strategy.
About Derek Mumford
With over 15 years of entrepreneurial experience, Derek Mumford has a proven track record of scaling, leading, and selling businesses to achieve multi-million-dollar success. As a former co-owner of a global manufacturing company, he grew the business to an 8-figure exit in 2021 before taking on a leadership role at a prominent global coaching company. Derek specialises in helping businesses achieve ambitious growth goals and prepare for future success, whether through strategic scaling or premium exit valuations. His passion for entrepreneurship and business coaching inspired him to co-found Mumford & Burns Consulting, where he guides others on their journey to building thriving businesses.
Connect with Derek
Website: https://www.mumfordburns.com/
LinkedIn: https://www.linkedin.com/in/derek-mumford-b19b2588/
Subscribe to the Jasper Blueprint podcast:
Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact