Libsyn Directory

E587: How to Get Free Google Shopping Listings for Amazon Brands

Release Date: 02/17/2025

E603: The Ultimate 3 Month Product Launch Plan

The Ecomcrew Ecommerce Podcast

In this episode, Dave breaks down his personal strategy and process for launching new products on Amazon, detailing a four-stage approach that spans from the first few weeks after launch to ongoing strategies for maintaining sales and optimizing listings. We talk about why its important to have a pricing strategy and an ACOS goal, to have only exact match turned on, and to have reviews as soon as possible. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster...

E602: BIG Amazon Seller Just Went Public - 5 Takeaways

The Ecomcrew Ecommerce Podcast

In this episode, Dave talks about the recent IPO of a major Chinese Amazon seller, SainStore, and explores key insights from their filings. He covers the diverse brand strategies employed by the company (and a lot of other Chinese companies, in fact), the viability of the aggregator model in China, and the company's profitability metrics, inventory management practices, and even their social credit score. Another Amazon seller has gone public... but in China. It seems that the aggregator model has been working well over in the East, but what specifically are they doing to...

E601: Top 10 Sellers on Amazon

The Ecomcrew Ecommerce Podcast

In this episode, Dave dives into the 10 biggest sellers (by revenue) on Amazon, delving into their business models, what types of products they offer, and what small businesses can learn from them. Dave talks about discuss the importance of targeting the right demographic, the competitive landscape of supplements, and the rise of Amazon-native brands like Anchor. Did you know that the top 10 third party amazon sellers combine for over $3 billion a year in sales? And I’ll bet you think they’re making millions selling toilet paper and airpods. But you couldn’t be more wrong. In this...

E600: Mike Left E-Commerce for This - Part 2

The Ecomcrew Ecommerce Podcast

Mike is back on the podcast to finally reveal what he's been up to in the past year. He shares his journey from e-commerce to going full-time content creation on launching a YouTube channel while also talking about the importance of video content in promoting e-commerce brands and the potential for YouTube as a business opportunity. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new customers get $1,000 to reinvest in their...

E599: Why Mike Left E-Commerce - Part 1

The Ecomcrew Ecommerce Podcast

If you've been listening to the podcast recently, you must have asked yourself, "where did Mike Jackness go?". Today, he's on the podcast to talk about his journey from running multiple e-commerce brands to transitioning out of the industry. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new customers get $1,000 to reinvest in their business. Timestamps 00:00 - The Journey of Mike Jackness 02:32 - Transitioning...

E598: Amazon Charged You This Much More for Ads in 2025

The Ecomcrew Ecommerce Podcast

Dave dives into Amazon's Q1 2025 earnings report and how it will impact sellers. He dives into Amazon's online store revenue growth, FBA fee growth, and the huge growth in advertising revenue, which is one of the major sources of income for the e-commerce giant. This is the earnings report right before the new tariffs start, so it's not indicative of how Amazon will be affected. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new...

E597: 7 Easy Image Optimization Hacks

The Ecomcrew Ecommerce Podcast

In this episode, Dave shares some easy Amazon image hacks that can help you improve your click-through rates (CTR) and conversion rates. We'll talk about how important it is to show your packaging in your main images, how you can sneak in some keywords without alerting Amazon's ban hammer, and how you can A/B test against your competition. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new customers get $1,000 to...

E596: 6 E-Commerce Predictions for the Next 3 Years

The Ecomcrew Ecommerce Podcast

In this episode, Gary Huang is on to discuss 3 potential predictions for the future of e-commerce within the next three years. Gary and I touch on topics like globalization, the impact of AI, and the potential return of aggregators while emphasizing how important it is to start moving manufacturing out of China. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs. All new customers get $1,000 to reinvest in their business. Big Takeaways ...

E595: The Real Cost of Entrepreneurial Success

The Ecomcrew Ecommerce Podcast

Mike Jackness and Aymeric catch up on their e-commerce journey as friends and talk about how timing and luck are so important in entrepreneurial success. Success is always a mix of luck, tenacity, and grit. It takes a bit of luck to be in the right place at the right time and some grit to keep going when things aren't as profitable as they used to. At the same time, success also involves balancing between trying new things and focusing on what works. Knowing when to zone in on the one thing or when to test the waters only comes with experience and time. My good buddy Aymeric...

E594: 5 Ways to Deal with Tariffs

The Ecomcrew Ecommerce Podcast

Tariffs are back again and stronger than ever. Things are still a little shaky at the moment because we never really know what will happen tomorrow but today, Dave discusses 5 ways you can deal with the new tariffs through DDP, diversifying, and negotiation. Big Takeaways: It is basically impossible to eliminate the effects of the tariffs but there are ways to minimize them. DDP shipping puts risk on your supplier, not you. Diversifying sales channels can be a great way to keep your profit margins healthy. Negotiate discounts with your suppliers to soften the...

More Episodes

Jeff Oxford is on the podcast today to talk about how you can get free Google Shopping listings as an e-commerce seller. Jeff explains what Google Shopping is, why they're not just paid ads, and how you can achieve better rankings on Google Shopping. We also touch on why diversification away from Amazon is important and the things we have observed in SEO for e-commerce businesses.

Today's episode is sponsored by Autron. Maximize your ROI with Autron’s real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months!

The Big Takeaway

Google Shopping is not just about ads; it's a separate search ranking.
Amazon dominates Google Shopping listings, holding 50% of the top spots.
Domain authority is one of the biggest factors for ranking in Google Shopping.
Building backlinks to specific product pages is more effective than general domain authority.
Product reviews significantly impact rankings in Google Shopping.
Diversifying sales channels beyond Amazon is something worth considering.
Recent SEO updates have favored e-commerce sites over content sites, so if you are new to SEO, don't be afraid!
E-commerce has seen significant growth, with a 50% increase over five years.
Main image and title optimization are critical for product listings.
Having keywords in product titles helps with rankings, but correlation is minimal.
Lower-priced products tend to rank better in Google Shopping.
Premium brands may struggle with SEO due to higher bounce rates.
Core updates from Google adjust ranking factors periodically.
A good mobile experience is absolutely essential for website ranking.
User experience significantly impacts SEO performance.
Content on collection pages can enhance SEO effectiveness.
Link building remains a key strategy for improving search rankings.

Timestamps

00:00 - Introduction to Google Shopping Listings
03:03 - Understanding Google Shopping and Its Importance
06:07 - Getting Started with Google Shopping Listings
09:03 - The Role of Domain Authority in Google Shopping
11:58 - Optimizing Product Pages for Google Shopping
15:05 - The Impact of Product Reviews on Rankings
17:51 - Diversifying Beyond Amazon
21:08 - The Future of E-commerce and SEO Trends
21:33 - E-commerce Growth and Optimization Strategies
30:04 - Understanding Core Updates and Their Impact
35:52 - SEO Best Practices for E-commerce in 2025

As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.

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Thanks for listening!

Until next time, happy selling!

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