Libsyn Directory

E587: How to Get Free Google Shopping Listings for Amazon Brands

Release Date: 02/17/2025

The Ecomcrew Ecommerce Podcast

If you've been listening to the podcast recently, you must have asked yourself, "where did Mike Jackness go?". Today, he's on the podcast to talk about his journey from running multiple e-commerce brands to transitioning out of the industry. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new customers get $1,000 to reinvest in their business. Timestamps 00:00 - The Journey of Mike Jackness 02:32 - Transitioning...

E598: Amazon Charged You This Much More for Ads in 2025

The Ecomcrew Ecommerce Podcast

Dave dives into Amazon's Q1 2025 earnings report and how it will impact sellers. He dives into Amazon's online store revenue growth, FBA fee growth, and the huge growth in advertising revenue, which is one of the major sources of income for the e-commerce giant. This is the earnings report right before the new tariffs start, so it's not indicative of how Amazon will be affected. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new...

E597: 7 Easy Image Optimization Hacks

The Ecomcrew Ecommerce Podcast

In this episode, Dave shares some easy Amazon image hacks that can help you improve your click-through rates (CTR) and conversion rates. We'll talk about how important it is to show your packaging in your main images, how you can sneak in some keywords without alerting Amazon's ban hammer, and how you can A/B test against your competition. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new customers get $1,000 to...

E596: 6 E-Commerce Predictions for the Next 3 Years

The Ecomcrew Ecommerce Podcast

In this episode, Gary Huang is on to discuss 3 potential predictions for the future of e-commerce within the next three years. Gary and I touch on topics like globalization, the impact of AI, and the potential return of aggregators while emphasizing how important it is to start moving manufacturing out of China. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs. All new customers get $1,000 to reinvest in their business. Big Takeaways ...

E595: The Real Cost of Entrepreneurial Success

The Ecomcrew Ecommerce Podcast

Mike Jackness and Aymeric catch up on their e-commerce journey as friends and talk about how timing and luck are so important in entrepreneurial success. Success is always a mix of luck, tenacity, and grit. It takes a bit of luck to be in the right place at the right time and some grit to keep going when things aren't as profitable as they used to. At the same time, success also involves balancing between trying new things and focusing on what works. Knowing when to zone in on the one thing or when to test the waters only comes with experience and time. My good buddy Aymeric...

E594: 5 Ways to Deal with Tariffs

The Ecomcrew Ecommerce Podcast

Tariffs are back again and stronger than ever. Things are still a little shaky at the moment because we never really know what will happen tomorrow but today, Dave discusses 5 ways you can deal with the new tariffs through DDP, diversifying, and negotiation. Big Takeaways: It is basically impossible to eliminate the effects of the tariffs but there are ways to minimize them. DDP shipping puts risk on your supplier, not you. Diversifying sales channels can be a great way to keep your profit margins healthy. Negotiate discounts with your suppliers to soften the...

E593: How to Develop Products That Piggyback On Popular Brand Names

The Ecomcrew Ecommerce Podcast

In this episode, Chris Davey discusses his journey in e-commerce, the growth of his networking event at the Canton Fair, and insights into navigating the complexities of sourcing from China. We share our experiences about the safety concerns in China, travel challenges, and the importance of thorough research when attending trade shows. We also talk about the networking opportunities going to China provides for Amazon sellers. We delve into the intricacies of product sourcing and development in the e-commerce space, particularly focusing on the advantages of Chinese...

E592: How to Finally Do Video... Without Dreading It

The Ecomcrew Ecommerce Podcast

In this episode, Dave interviews Steve Chou, who shares his journey of growing his YouTube channel from virtually nothing to over 400,000 subscribers in just a 2 to 3 years. We discuss the biggest ways you can make creating video content for e-commerce easier, the importance of SEO, and the differences between short-form and long-form video content. In this episode, Steve emphasizes the significance of watch time in video ranking and shares his strategies to engage audiences effectively. Finally, Steve shares what's in store for the upcoming Seller Summit, happening on May 6th. Need...

E591: Is Etsy The Solution To Amazon? (seriously)

The Ecomcrew Ecommerce Podcast

Tanya Huang shares her entrepreneurial journey, from her experience on Dragon's Den to running a successful ring business. We talk about how customization is another barrier from the competition and how she decided to move on to customized products. We also compare Amazon vs Etsy, and how the two shape up for customized and handmade products. Need funding for your Canadian Amazon business? Not sure if you should use a Canadian corporation or U.S. LLC to form your company? We'll cover these questions and more in our new course, Start and Grow Your FBA Business as...

E590: Amazon Announces Major Fee Increases for AWD

The Ecomcrew Ecommerce Podcast

Dave breaks down the huge fee increases for the Amazon Warehousing and Distribution program that takes effect on April 1st, 2025. He talks about the changes in warehousing and distribution fees, specifically on how much the fees have increased from previous iterations. Need funding for your Canadian Amazon business? Not sure if you should use a Canadian corporation or U.S. LLC to form your company? We'll cover these questions and more in our on March 12th, 10am PST! Today's episode is sponsored by Maximize your ROI with Autron’s real-time...

More Episodes

Jeff Oxford is on the podcast today to talk about how you can get free Google Shopping listings as an e-commerce seller. Jeff explains what Google Shopping is, why they're not just paid ads, and how you can achieve better rankings on Google Shopping. We also touch on why diversification away from Amazon is important and the things we have observed in SEO for e-commerce businesses.

Today's episode is sponsored by Autron. Maximize your ROI with Autron’s real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months!

The Big Takeaway

Google Shopping is not just about ads; it's a separate search ranking.
Amazon dominates Google Shopping listings, holding 50% of the top spots.
Domain authority is one of the biggest factors for ranking in Google Shopping.
Building backlinks to specific product pages is more effective than general domain authority.
Product reviews significantly impact rankings in Google Shopping.
Diversifying sales channels beyond Amazon is something worth considering.
Recent SEO updates have favored e-commerce sites over content sites, so if you are new to SEO, don't be afraid!
E-commerce has seen significant growth, with a 50% increase over five years.
Main image and title optimization are critical for product listings.
Having keywords in product titles helps with rankings, but correlation is minimal.
Lower-priced products tend to rank better in Google Shopping.
Premium brands may struggle with SEO due to higher bounce rates.
Core updates from Google adjust ranking factors periodically.
A good mobile experience is absolutely essential for website ranking.
User experience significantly impacts SEO performance.
Content on collection pages can enhance SEO effectiveness.
Link building remains a key strategy for improving search rankings.

Timestamps

00:00 - Introduction to Google Shopping Listings
03:03 - Understanding Google Shopping and Its Importance
06:07 - Getting Started with Google Shopping Listings
09:03 - The Role of Domain Authority in Google Shopping
11:58 - Optimizing Product Pages for Google Shopping
15:05 - The Impact of Product Reviews on Rankings
17:51 - Diversifying Beyond Amazon
21:08 - The Future of E-commerce and SEO Trends
21:33 - E-commerce Growth and Optimization Strategies
30:04 - Understanding Core Updates and Their Impact
35:52 - SEO Best Practices for E-commerce in 2025

As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.

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Thanks for listening!

Until next time, happy selling!

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