The Ecomcrew Ecommerce Podcast

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!

E628: Don't Trust Your Suppliers? This Can Help 12/29/2025

E627: Big Changes in Amazon Software this Year 12/17/2025

E626: How Fake Reviews Work Off-Amazon 12/03/2025

E625: Ecom Bubble Pop? Pattern Group Posts Major Losses 11/26/2025

E624: 5 Tips to Reduce Returns (and Save Margins) 11/19/2025

E623: How Working for A Chinese Amazon Business Feels Like 11/11/2025

E623: How Working for A Chinese Amazon Business Feels Like Dave reveals what its like working in an Amazon Business based in China, sourced from a Chinese forum. He talks about the differences of the Chinese vs. American e-commerce businesses, and how they structure their businesses by expanding to multiple marketplaces almost immediately. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to and get clarity on your margins today. There was a recent post on a Chinese discussion board looking for advice. The author recounted all of his previous experiences working at various e-commerce companies that have an Amazon focus and he realized that the Amazon landscape was changing at a pace he couldn't keep up with. This is particularly helpful for us western e-commerce sellers, because it helps us figure out what the Chinese are doing on Amazon that gets their sales high and prices low. Timestamps 00:00 - Introduction to Chinese Amazon Sellers' Insights 03:08 - The Journey of a Chinese Amazon Employee 06:03 - Daily Operations and Responsibilities 08:58 - Promotions and Performance Metrics 11:58 - Challenges and Strategies in Product Management 15:00 - Expansion into Domestic Markets 15:18 - Challenges of Management and Promotion 16:09 - Cultural Differences in Work Ethic 17:33 - Advertising Frameworks and Product Launches 19:37 - Developing a Unique Marketing Strategy 21:29 - Sales Performance and Product Viability 23:05 - Mental Health and Career Stagnation 24:09 - Product Development Challenges 25:44 - Profitability and Product Selection 27:10 - Lessons from the Chinese Market As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/38993220

E622: Amazon Ad Costs Are Up This Much 11/04/2025

E621: 5 Tariff Strategies My Company is Taking 10/29/2025

E620: Breaking Down the New FBA 2026 Fee Increases 10/20/2025

E620: Breaking Down the New FBA 2026 Fee Increases Amazon's new FBA fees have been announced for 2026 and Amazon themselves claim that their new fees only add 8 cents per unit sold of the average item selling price. Is that really the case though? In today's episode, Dave breaks down how the new fees ACTUALLY work, which products came out unscathed, and Amazon's bigger picture goals. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to and get clarity on your margins today. Amazon released their new FBA fees for 2026. Keeping up with tradition, Amazon released it in the most confusing way possible. They also claim that their new fees only add 8 cents per unit sold of the average item selling price. This leaves sellers scrambling to calculate how their products and profit margins will be affected. Luckily, Dave is breaking down these fees on a per size category level and how these will affect you as a seller, whether you sell small or oversized items. Dave also breaks down the pricing increases for their different programs, namely Amazon's bulk storage program AWD and Multi Channel Fulfillment. Timestamps 00:00 - Introduction to Amazon's FBA Fee Increases 02:53 - The Impact of FBA Fee Changes 05:49 - Analyzing Fee Increases by Product Category 08:54 - The Effect on Bulky Items and Packaging 11:49 - Placement Fees and Their Implications 14:50 - Additional Fee Categories and Inbound Defects 17:50 - Conclusion and Future Considerations As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/38642955

E619: % Of Chinese Sellers Declining? It's a Lie. 10/15/2025

E618: Is Importing from China Dead? 10/07/2025

E618: Is Importing from China Dead? Dave discusses whether importing from China is still viable in the wake of rising tariffs and changing global dynamics. He explores the impact of tariffs on costs, advantages of Chinese manufacturing, and the quality of products sourced from China. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to and get clarity on your margins today. Importing from China, even with Trump Tariffs 2.0, may still be viable today and in the near future. Today, it still is the best option compared to the other rising manufacturing companies like Vietnam, India, and Thailand. Compared to America, manufacturing in China is still the best option even factoring in the transit costs and 3PL costs. However, in the far future, China might not be the country to manufacture from. We're holding a special Importing from China webinar on October 8th where we'll be talking about how you can find products that still make sense to source only in China (and skip the ones that don’t) while getting the lowest tariff rates and more! Timestamps 00:00 - Is Importing from China Dead? 02:17 - The Impact of Tariffs on Importing 06:46 - Cost Comparisons: China vs. Other Countries 09:59 -Benefits of Working with Chinese Factories 14:16 - Quality of Products from China 14:45 - Future of Importing from China 20:02 - The Rising Power Theory and Its Implications As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/38495540

E617: Tai Lopez Charged With Running Ecom Ponzi Scheme 09/29/2025

E617: Tai Lopez Charged With Running Ecom Ponzi Scheme Dave discusses the recent SEC allegations against Tai Lopez, who is accused of running a Ponzi scheme through his acquisition of legacy retail brands. He dives into the details of the accusations, the flaws in Lopez's business model, and comparisons to other entrepreneurs like Alex Hormozi. What happens to Tai Lopez now? Will he go to jail? Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to and get clarity on your margins today. Tai Lopez is one of the biggest "entrepreneur turned influencers" in the industry, with 2.5 million subscribers on Youtube, 3 million on Instagram, and 1.1 million on Tiktok. The SEC has come forward with allegations against Tai Lopez and his business partner, Alex Mehr, for running a $112 Million Ponzi Scheme and defrauding their investors. A Ponzi Scheme, by definition, is a "form of fraud that lures investors and pays profits to earlier investors with funds from more recent investors." That means that Tai Lopez and Alex Mehr are allegedly misallocating funds to provide an illusion of great profit margins, leading to more investors buying in on their alleged "success" when they were just using that money to pay their first few investors. Timestamps 00:00 - Introduction to Tai Lopez's Controversy 03:01 - Allegations of a Ponzi Scheme 05:47 - Business Model Flaws and Comparisons 08:56 - Public Perception and Future Implications As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/38391460

E616: I bought Fake Amazon Reviews. Here's How They Work. 09/22/2025

E615: How Selling on Temu Differs Compared to Amazon 09/16/2025

E615: How Selling on Temu Differs Compared to Amazon Meenu Seda from IMGadgets joins us on the podcast to talk about her experience selling Temu. She explains how products are sent to Temu customers, what the commission fees are on Temu, and how their sales compare against Amazon. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. In today's episode, we have a special guest who does things a little different compared to the rest of us. Meenu Seda is the CEO of IMGadgets, and sells on Temu as an additional revenue stream alongside Amazon. She's here today to talk about Temu and how different it is compared to Amazon, particularly in regards to their commission fees, their pricing system, and their delivery system. If you're a seller looking to expand your audience, this episode is just for you! Timestamps 00:00 - Introduction to Temu and E-commerce Opportunities 02:54 - The Journey of a Canadian Seller on Temu 05:57 - Understanding the Product Landscape and Market Dynamics 09:00 - Sales Performance and Comparison to Other Channels 11:47 - Marketing Strategies and Advertising Tools on Temu 14:54 - Pricing Models and Commission Structure 17:57 - Creating High-Converting Listings on Temu 21:04 - How Reviews Work on Temu 24:00 - Returns and Customer Service on Temu 26:55 - Final Thoughts and Tips for Success on Temu Meenu, thanks for coming on the podcast! We really appreciate your candor and informing us (and the audience) about what its like to be selling on Temu. As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/38236190

E614: 3 Massive Opportunities in Ecommerce for the Next 3 Years 09/08/2025

E613: Another Aggregator Bubble? Pattern Files to Go Public 09/01/2025

E613: Another Aggregator Bubble? Pattern Files to Go Public In this episode, Dave delves into the business model and financial performance of Pattern.com, a previous guest on the podcast and the biggest seller on Amazon, as they prepare to go public. He talks about why Pattern's business model is a little odd, and their business statistics like revenue and profit margins. Will Pattern be able to go public? Here's what Dave thinks. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Pattern.com is one of the biggest sellers on Amazon, among Anker and Sports Research. They are one of the few sellers on Amazon to make it to the top while also filing to go public, but will Pattern succeed? Personally, I'm not so sure. They have a little bit of an odd business model while also marketing themselves a little oddly. The Big Takeaway Pattern is one the largest sellers on Amazon, who shifted from selling their own products to becoming exclusive distributors. As an exclusive distributor, Pattern buys inventory instead of taking it on consignment. Their revenue growth is significant, but profit margins are low. Comparing against traditional straightforward business accelerators, analysis shows competitors have better profit margins. The company markets itself as a SaaS provider, but operates more of a brand accelerator. The market for brand accelerators is becoming crowded which will make it hard for Pattern to receive new clients consistently. Timestamps 00:00 - Introduction to Pattern's IPO and Business Model 05:04 - Financial Performance and Profit Margins 09:49 - Comparative Analysis with Other Companies 14:59 - Do we think Pattern can go public? As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/38044955

E612: The 5 Ways Anker Dominated Amazon 08/20/2025

E612: The 5 Ways Anker Dominated Amazon Dave dives into Anker Electronics' success, the #1 largest Amazon FBA seller in the world. Dave talks about the controversial tactics they employed to reach the top and their innovative marketing strategies. This includes using KickStarter for product launches which admittedly is a very uncommon thing to see from a billion dollar company and the top talent they hired so early on. Even if you don't have ambitions to be at the top of the top, there are some things to learn from Anker. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Anker electronics is literally the biggest third-party seller on Amazon. But what did they do to get to the top? Apart from selling great products, hiring the best they could, and marketing their products well, it doesn't seem like anything special. In this episode, Dave dives into Anker's success and the 5 controversial tactics they employed into their business that propelled them to the top. The Big Takeaway Anker Electronics is one of the largest Amazon sellers in the world. The company was founded by an ex-Google engineer, Stephen Yang. Anker's success is attributed to some innovative marketing strategies, including using Kickstarter campaigns to pre-launch their products. They've also hired top-level talent quite early on for their business growth. Anker has avoided black hat tactics that plague the top of the top especially. Anchor has diversified into a completely different direction while also still being somewhat related. Timestamps 00:00 - The Rise of Anchor Electronics 10:03 - Innovative Marketing Strategies 19:05 - Controversies and Challenges 23:46 - Lessons from Anchor's Success As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/37889590

E611: How He Became The Largest Amazon Seller Without Using FBA 08/13/2025

E611: How He Became The Largest Amazon Seller Without Using FBA Dave dives into the huge business of FilterBuy, one of the largest e-commerce companies on Amazon that actually does NOT use FBA. FilterBuy specializes in selling HVAC filters and is founded by David Heacock, a good friend of mine from way back in the day. We explore the company's impressive growth, why David chose to manufacture from the US and why logistics are the main business that David is in. With that being said, what business are we all in? Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Amazon makes it really hard for sellers to avoid using FBA. FBA sellers get faster shipping times, better customer service and a nice badge that says "Prime Delivery" on your listing. With all of these things stacked against FBM Sellers, how do you succeed? To answer that question, we tell you about how Filterbuy became the biggest FBM seller on Amazon based on my interview with CEO and founder, David Heacock. The Big Takeaway FilterBuy is the largest seller on Amazon that does not use FBA. David Heacock kind of foresaw how important American manufacturing would be and was one of the first to adopt the strategy. The company's success is more than just product cost. David credits it mostly to efficient logistics. Manufacturing in America allows for reduced freight costs and just-in-time inventory unlike manufacturing in China. Pre-orders or Kickstarter launches are actually a viable strategy that most sellers sleep on. There's significant cash flow opportunities on Kickstarter and you also get to order the exact amount of opportunity for those pre-orders, which is a great strategy for the pre-launch period of new products. Timestamps 00:00 - Introduction to FilterBuy and Its Success 05:52 - David Heacock's Vision and Strategy 12:27 - The Importance of Logistics and Manufacturing in America 20:16 - Long-Term Thinking in Business 24:08 - Conclusion and Key Takeaways David, I apologize that we weren't able to get your actual interview up but we were really grateful for the opportunity to interview you nonetheless. If you're interested and want to follow David Heacock on social media, you can find him at As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/37802825

E610: Amazon Has Massive Q2 Ecom Growth 08/05/2025

E609: 3 Ways Your Business Is Leaking Profits And How To Solve It 07/21/2025

E609: 3 Ways Your Business Is Leaking Profits And How To Solve It Nate Littlewood, fractional CFO and mentor, is on today's episode to shed some light on the 3 most common financial challenges that affects most e-commerce entrepreneurs and talks about how to fix them. He talks about the ways you can optimize inventory, cash flow, and reduce overhead costs. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Cash flow is king when it comes to e-commerce businesses. More often than not business owners need to use debt to order more inventory, while keeping the price the same. Does that really make sense if all your profit ends up going to your SBA loan leaving you with nothing? It doesn't. That's why in today's episode we have Nate Littlewood on the podcast. He's a fractional CFO with a background in finance, and he helps e-commerce entrepreneurs figure out how they can improve their finance literacy. He's on the podcast today to talk about the 3 ways e-commerce businesses can improve their profit margins so they can start feeling their bank accounts grow. The Big Takeaways Many entrepreneurs have most of their cash flow tied up in inventory, making business cash flow a huge struggle. Fixing inventory can be an easy way to gain back some cash flow which makes your business more nimble and adaptable. Every now and then, you should assume that your SaaS budget is zero and make a case for why certain tools need to be purchased again. The 80-20 rule or The Pareto principle should help you with deciding which products to axe and which to keep. Offering more product variations does not lead to linear increased sales. Having low cash flow stops your business from growing faster than it could. Investing in supply chain optimization can also free up cash flow for your business. Timestamps 00:00 - Introduction to Financial Challenges in E-commerce 03:02 - Understanding Inventory Management and Cash Flow 18:48 - Optimizing Indirect and Overhead Costs 25:02 - Negotiating Discounts and Customer Retention 26:29 - Identifying Overspending in SaaS and Marketing 28:23 - The Importance of Inventory Management 30:40 - The Unsexy Side of Business Operations 32:00 - Applying the Pareto Principle to Product Portfolios 39:00 - The Dangers of Overcomplicating Product Offerings 41:03 - Focusing on Strengths and Delegating Tasks 44:28 - Helping Founders Achieve Financial Clarity Guest Resources As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/37482445

E608: Was Prime Day Really Down 40%? Early Results 07/14/2025

E608: Was Prime Day Really Down 40%? Early Results Dave reveals his brands' revenue numbers from Prime Day and talks about what the overall experience was for sellers on Prime Day, from large aggregators to smaller sellers. Did the transition from a two-day to a four-day format make more money than last year? Did it cause a dip? We examine whether Amazon's claims were BS in today's episode. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Last year, Amazon's Prime Day results were lukewarm across the board with sellers seeing a 1.5x - 2x increase in sales except for a select few. How was this year's Prime Day? Well, Amazon claims that Prime Day 2025 was the biggest prime day ever compared to previous years. But is it really? With Prime Day done and dusted, Dave reveals his brands' revenue numbers during the big shopping holiday to share how his experience was. Dave also shares how 10 anonymous brands from various revenue numbers did during Prime Day, with data taken from SellerSnooper. Are Amazon's claims BS? Or are they technically correct? We find out in today's episode. The Big Takeaway Initial reports indicated a 40% dip in Day 1 sales. Amazon claims that Prime Day 2025 was the biggest Prime Day ever. 8 out of 10 tracked companies saw sales gains during Prime Day, but how big were they? Sellers reported varied performance, with some seeing modest gains. Many sellers felt Prime Day performance was average this year. Sellers should definitely be cautious about discounting heavily during Prime Day. Timestamps 00:00 - Prime Day Overview and Initial Impressions 02:17 - Amazon's Shift to a Four-Day Event 04:41 - Analyzing Amazon's Sales Claims 07:03 - Performance Insights from Various Brands 09:01 - Seller Strategies and Experiences 11:17 - Overall Reflections on Prime Day Performance As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/37397300

E607: 5 Product Trends To Watch On Amazon 07/09/2025

E606: Is Bryan Johnson's "Blueprint" Amazon Brand Dying? 06/30/2025

E605: Alibaba is Seeing Surging Demand From These 2 Countries 06/23/2025

E605: Alibaba is Seeing Surging Demand From These 2 Countries Today, we have an exciting guest on the podcast - Rah Mahtani from Alibaba.com. We dive into the impact of tariffs on Alibaba's business, the shifts in sourcing behavior among American importers, and the biggest emerging countries in manufacturing that might be worth considering in the future. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new customers get $1,000 to reinvest in their business. For today's episode, we have a special guest. We have the Head of Commercial Strategy of Alibaba, Rah Mahtani. We talk about tariffs, other countries that are seeing rising demand and what Alibaba is currently focused on to grow their portfolio of manufacturers. This episode is one not to miss! The Big Takeaway Tariffs create cash flow challenges for businesses. Alibaba saw a surge in new customers during high tariff periods. Sourcing behavior is shifting towards larger orders and long-term planning. Vietnam and Mexico are emerging as key sourcing countries. Alibaba is committed to increasing supplier diversity. Community engagement is a priority for Alibaba. Alibaba offers various services beyond sourcing, including logistics support. The company is focused on educating suppliers in emerging markets. There is a growing demand for nearshoring and offshoring. Alibaba's headquarters in Hangzhou is open for tours. Timestamps 00:00 - Introduction to today's guest 05:02 - Impact of Tariffs on Alibaba's Business 09:49 - Shifts in Sourcing Behavior 15:03 - Emerging Markets and Supplier Diversity 19:57 - Community Engagement and Alibaba's Services As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to leave us a if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/37112245

E604: Manufacturing in America vs China - My Honest Take 06/16/2025

E604: Manufacturing in America vs China - My Honest Take In this episode, Dave explores the differences between manufacturing in China, India and the USA after ordering some products from all three countries. We talk about the good, the bad and the ugly between all three areas and the factors that you should consider if you do choose to move your manufacturing to India or to America. Specifically, we'll dive into the lead times, the cost differences between each country (including tariffs), the quality differences and the other pros and cons we found. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new customers get $1,000 to reinvest in their business. Now that the tariffs have been somewhat finalized, we can now do a clear and accurate breakdown of the pros and cons of manufacturing in China, India and the US. So for the sake of our audience, Dave ordered products from each country to breakdown the differences in quality, costs, and lead times that you should know about. If you've been considering moving your manufacturing base, then this episode is definitely for you. In a rush? Here's the high-level takeaways: Manufacturing in China currently comes with the caveat of 50%~ tariffs. Lead times in India are basically unpredictable because everything is handmade. Prices in India are generally higher than in China, despite lower tariffs but the quality of products from India is high, especially in textiles and handicrafts. American manufacturing offers lower lead times but comes at 2x the cost of Chinese prices. Finding manufacturers in America can be challenging because of high MOQs and lack of responsiveness. Most manufacturers in America are already selling D2C. A lot of American manufacturers have a lot of requirements to create your product. American manufacturers typically also do not do any additional kitting for free. Online marketplaces for manufacturing are emerging as valuable resources in the US. E-commerce entrepreneurs may need to consider in-house manufacturing as a long-term strategy. The future of manufacturing may involve a mix of domestic and overseas production. Understanding the specific product requirements is crucial when choosing a manufacturing location. Here's some timestamps if you'd like to skip around: 00:00 Manufacturing Landscape: China, India, and America 08:20 The Pros and Cons of Indian Manufacturing 15:21 Navigating American Manufacturing Challenges 22:24 Future of Manufacturing: Trends and Predictions As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to leave us a if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/37023505

E603: The Ultimate 3 Month Product Launch Plan 06/09/2025

E603: The Ultimate 3 Month Product Launch Plan In this episode, Dave breaks down his personal strategy and process for launching new products on Amazon, detailing a four-stage approach that spans from the first few weeks after launch to ongoing strategies for maintaining sales and optimizing listings. We talk about why its important to have a pricing strategy and an ACOS goal, to have only exact match turned on, and to have reviews as soon as possible. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new customers get $1,000 to reinvest in their business. Launching a product isn't as crazy as it used to be. Back in the 2010s, you could put up anything on Amazon and it would do huge numbers. But today, its a different story. You have to have enough reviews for your product and a low price to stand out from the competition at the minimum. How do you get this all done? More importantly, what else can I do to guarantee success? Here's the ultimate 3 month launch plan that we incorporate in our businesses for each new product we launch. Takeaways In the first few weeks of launch, price your product 40% lower to attract buyers. Focus on exact targeting for PPC in early stages. Send your products into Amazon Vine to get reviews early. Gradually increase prices; Amazon hates when you increase prices abruptly. Utilize promotions based on how competitive your product category is. Auto campaigns help identify effective keywords that you can eventually add to your manual keywords. Aim for 30+ reviews for basic social proof. Incorporate top keywords into product imagery. If you get a lot of bad reviews, consider relaunching your product. Continuously improve your product based on customer feedback. Timestamps 00:00- The Launch Process Overview 02:22 - Stage One: Weeks One and Two 05:44 - Stage Two: Weeks Three to Six 09:23 - Stage Three: Weeks Seven to Twelve 11:35 - Stage Four: Month Three and Beyond As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to leave us a if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/36918405

E602: BIG Amazon Seller Just Went Public - 5 Takeaways 06/02/2025

E602: BIG Amazon Seller Just Went Public - 5 Takeaways In this episode, Dave talks about the recent IPO of a major Chinese Amazon seller, SainStore, and explores key insights from their filings. He covers the diverse brand strategies employed by the company (and a lot of other Chinese companies, in fact), the viability of the aggregator model in China, and the company's profitability metrics, inventory management practices, and even their social credit score. Another Amazon seller has gone public... but in China. It seems that the aggregator model has been working well over in the East, but what specifically are they doing to succeed? Here's the 5 takeaways that I learned when looking over this company's IPO fillings. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. All new customers get $1,000 to reinvest in their business. The Big Takeaways The aggregator model in China is thriving, with companies creating multiple brands in-house (rather than purchasing companies at 4x and 5x). Profit margins for major Chinese sellers are significantly lower than Western expectations. SainSmart holds about 25% of their revenue in inventory, which could turn out to be a HUGE risk in cash flow. The social credit score in China is a real and impactful metric for businesses. 75% of SainSmart's revenue comes from Amazon, but they also diversify across other channels that you wouldn't expect. The need for sellers to chase off-Amazon sales for better pricing power is ABSOLUTELY crucial. Chinese sellers are adept at utilizing multiple sales channels, including lesser-known marketplaces. The business model for Amazon sellers is evolving towards higher revenue with lower margins. Timestamps 00:00 - Introduction to Chinese Amazon Sellers Going Public 02:12 - Diverse Brand Strategies of Chinese Companies 04:37 - The Aggregator Model in China 06:31 - Profitability and Revenue Insights 08:28 - Inventory Management Strategies 10:52 - Understanding China's Social Credit Score 12:12 - Revenue Channels Beyond Amazon As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to leave us a if you enjoy our content. Thanks for listening! Until next time, happy selling! /episode/index/show/ecomcrew/id/36816725

E601: Top 10 Sellers on Amazon 05/26/2025

E600: Mike Left E-Commerce for This - Part 2 05/19/2025

E599: Why Mike Left E-Commerce - Part 1 05/12/2025

The Ecomcrew Ecommerce Podcast

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