378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply
The Ecommerce Influence Podcast
Release Date: 10/18/2022
390: The Return of Austin Brawner
The Ecommerce Influence Podcast
Hello, my friends and long-time listeners. I have a new podcast. It’s called The Adventure Capitalist. If you liked Ecommerce Influence, you’re going to love my new show. Every Thursday, my co-host Cody Shirk and I, cover the latest stories in business, investing, and geopolitics that slide under the radar. Our goal is to tell stories that inspire you to think and invest differently in a rapidly changing world. Sometimes we bring investors, entrepreneurs, and other adventurers to join us. I cannot promise that your life will instantly change if you start listening to The Adventure...
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389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki
The Ecommerce Influence Podcast
Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR). What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life...
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388: (NEW) It Was The Best of Times, It Was the Worst of Times
The Ecommerce Influence Podcast
The return episode is here! I'm back! After an unexpected 10-month break, this is the long-awaited return episode. The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened. So what happened? A lot of unexpected things changed in my life. I believe there are times for learning and times for sharing. I have been in a heavy learning phase over the last year. Now is the time for sharing. All is revealed in this all-new episode. What...
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387: Best of 2022 & Tips To Crush 2023
The Ecommerce Influence Podcast
The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. What You’ll Learn From This Episode: How to create exciting and super profitable product launches What the future of eCommerce buying behavior might look like How to use influencers to get content that performs How to use challenges to build community and lower acquisition costs Resources: on Twitter on Twitter
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386: We Recap BFCM: What Worked & What Didn’t
The Ecommerce Influence Podcast
The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022. As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. What You’ll Learn From This Episode: Diversifying your offer Buy now, pay later & the state of the American consumer SMS overload: what happened? What to do with customers gained during the holidays Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand
The Ecommerce Influence Podcast
A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You’ll Learn From This Episode: A strategy to balance long-term growth needs with immediate fire drills Laying the groundwork for 2023 How to build a customer archetype Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning
The Ecommerce Influence Podcast
If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. What You’ll Learn From This Episode: The tiers of financial planning & what’s important at each level of business growth How to think about debt vs equity financing and when to consider each The financial KPIs to track on your weekly, monthly, and annual metric sheet Inventory planning: and how to structure your finances so you can stay in stock How the current economic...
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383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep
The Ecommerce Influence Podcast
Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. What You’ll Learn From This Episode: Planning paternity leave as a business owner Tips for working with a newborn in your life Life changes & advice for other parenting entrepreneurs Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping
The Ecommerce Influence Podcast
How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! What You’ll Learn From This Episode: How to increase your add-to-cart rate with live shopping and shoppable video How to bring the acquisition benefits of the in-store experience online How to replicate a social feel on your own site so you can depend less on platforms like Meta The different types of live commerce Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly)
The Ecommerce Influence Podcast
Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this. What You’ll Learn From This Episode: Why your “superhero syndrome” is hurting your business How to identify what needs to get done and where the opportunities to move the needle are A system to outsource & delegate How to do more of the things you shine at, and less of the things you’re not an expert on Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
info_outlineBuild a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.
Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC.
He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers.
What You’ll Learn From This Episode:
- When international expansion is a good idea for scale
- How to think about influencers and track the revenue they bring in
- How to simplify your KPI sheet and metric tracking to build a better brand
Resources:
- 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
- @BrandGrowthX on Twitter
- Review or subscribe on iTunes