The Ecommerce Influence Podcast
My name is Austin Brawner, and my goal is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
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390: The Return of Austin Brawner
10/21/2024
390: The Return of Austin Brawner
Hello, my friends and long-time listeners. I have a new podcast. It’s called The Adventure Capitalist. If you liked Ecommerce Influence, you’re going to love my new show. Every Thursday, my co-host Cody Shirk and I, cover the latest stories in business, investing, and geopolitics that slide under the radar. Our goal is to tell stories that inspire you to think and invest differently in a rapidly changing world. Sometimes we bring investors, entrepreneurs, and other adventurers to join us. I cannot promise that your life will instantly change if you start listening to The Adventure Capitalist. But I can guarantee that you will find it always interesting, always useful, and you’ll go to sleep knowing you’ve got an edge. I’m going to go ahead and play one of the episodes and then you can decide if you want to listen in. Listen to The Adventure Capitalist on , , or .
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389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki
11/03/2023
389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki
Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR). What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life and a successful business. What You’ll Learn From This Episode: Why Drew is waking up at 4:30 a.m. and sprinting at 51 years old A transparent look at his daily schedule while managing one of the country's fastest-growing companies. The strategies he uses to maintain connection with his kids and wife while running a startup The details behind his acquisition of PostPilot for $50,000 and its transformation into an 8-figure business. His experience of hiring one person every three days for an entire year. How he has acquired multiple 8 and 9-figure businesses without investing his own capital. The differences between building a SAAS (Software as a Service) and an e-commerce business. Some simple campaigns that you can use with direct mail to grow your business Links: The PostPilot holiday offer
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388: (NEW) It Was The Best of Times, It Was the Worst of Times
10/11/2023
388: (NEW) It Was The Best of Times, It Was the Worst of Times
The return episode is here! I'm back! After an unexpected 10-month break, this is the long-awaited return episode. The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened. So what happened? A lot of unexpected things changed in my life. I believe there are times for learning and times for sharing. I have been in a heavy learning phase over the last year. Now is the time for sharing. All is revealed in this all-new episode. What You’ll Learn From This Episode: What I have been up to for the last 10 months My thoughts on parenting and entrepreneurship Why I have been spending the majority of my time in real estate recently Why I took back over as CEO of Brand Growth Experts How a trip to Japan changed my trajectory Lessons I've learned from the last year What to expect from this podcast going forward Resources: Have thoughts! Hit me up on
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387: Best of 2022 & Tips To Crush 2023
12/20/2022
387: Best of 2022 & Tips To Crush 2023
The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. What You’ll Learn From This Episode: How to create exciting and super profitable product launches What the future of eCommerce buying behavior might look like How to use influencers to get content that performs How to use challenges to build community and lower acquisition costs Resources: on Twitter on Twitter
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386: We Recap BFCM: What Worked & What Didn’t
12/13/2022
386: We Recap BFCM: What Worked & What Didn’t
The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022. As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. What You’ll Learn From This Episode: Diversifying your offer Buy now, pay later & the state of the American consumer SMS overload: what happened? What to do with customers gained during the holidays Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand
12/06/2022
385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand
A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You’ll Learn From This Episode: A strategy to balance long-term growth needs with immediate fire drills Laying the groundwork for 2023 How to build a customer archetype Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning
11/29/2022
384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning
If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. What You’ll Learn From This Episode: The tiers of financial planning & what’s important at each level of business growth How to think about debt vs equity financing and when to consider each The financial KPIs to track on your weekly, monthly, and annual metric sheet Inventory planning: and how to structure your finances so you can stay in stock How the current economic state of the U.S and the world may impact eComm and what to be prepared for Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep
11/18/2022
383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep
Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. What You’ll Learn From This Episode: Planning paternity leave as a business owner Tips for working with a newborn in your life Life changes & advice for other parenting entrepreneurs Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping
11/15/2022
382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping
How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! What You’ll Learn From This Episode: How to increase your add-to-cart rate with live shopping and shoppable video How to bring the acquisition benefits of the in-store experience online How to replicate a social feel on your own site so you can depend less on platforms like Meta The different types of live commerce Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly)
11/08/2022
381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly)
Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this. What You’ll Learn From This Episode: Why your “superhero syndrome” is hurting your business How to identify what needs to get done and where the opportunities to move the needle are A system to outsource & delegate How to do more of the things you shine at, and less of the things you’re not an expert on Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups
11/01/2022
380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups
This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership. A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy. What You’ll Learn From This Episode: Wins and learnings from manufacturing an innovative product that no one wants to work on What valuing relationships across all areas of your business could do for your success How focus groups could improve your product offering Birth of a product - getting an idea and figuring out if it’s a good one Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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379: 3 Dead Simple Ways To Turn One Purchase into Two
10/25/2022
379: 3 Dead Simple Ways To Turn One Purchase into Two
One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!) Today we’re going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your business. What You’ll Learn From This Episode: Why repeat sales so important - and should be top of mind from day 1 How to improve your product by offering more value & keep customers coming back Strategies to automate sales and easily turn one purchase into two The system to roll out new products consistently so that your loyal customers always have something exciting to come back and purchase Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply
10/18/2022
378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply
Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better. Max Rast is the founder of , a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC. He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers. What You’ll Learn From This Episode: When international expansion is a good idea for scale How to think about influencers and track the revenue they bring in How to simplify your KPI sheet and metric tracking to build a better brand Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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377: How to Shift from Inconsistent Sales to Predictable Revenue
10/11/2022
377: How to Shift from Inconsistent Sales to Predictable Revenue
A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business. Predictable revenue is one of the pillars of the program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just one channel you’ll be able to stabilize your business and hit 7 figures. This is how we think about this “one channel” strategy and some of the ways we help clients implement this. What You’ll Learn From This Episode: How to determine the best channel for your business Understand the type of product you’re selling and how potential customers will find it The 4 key phases of scale Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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376: Bringing In-Store Experience Online to Bridge the Gap Between Retail and DTC
10/04/2022
376: Bringing In-Store Experience Online to Bridge the Gap Between Retail and DTC
How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC. Building relationships is easier in person, but it doesn’t mean that you can’t delight customers with a personalized shopping experience in your online store. What You’ll Learn From This Episode: The power of live product demos & live shopping How to build an ambassador program that delights participants and makes fans for life What supporting customers post-purchase should look like How to use exclusive retail partnerships to increase brand awareness and ultimately convert people online Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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375: Optimize your Ecomm Site and Watch Conversions Rocket with Brand First CRO
09/27/2022
375: Optimize your Ecomm Site and Watch Conversions Rocket with Brand First CRO
How to build a brand-focused website that will increase conversion with brand first CRO. Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site is more important than ever. What You’ll Learn From This Episode: Why storytelling is a critical piece of building a brand What brand first CRO is & how to do it How smaller brands can prioritize content and what’s most important to focus on What and where to optimize your site pages Resources: on Twitter (Get Austin Brawner's help & scale to 7 figures) on Twitter
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374: How to Manage and Motivate Your Team (Creating Culture the Non-Corporate Way)
09/20/2022
374: How to Manage and Motivate Your Team (Creating Culture the Non-Corporate Way)
How do you manage and motivate a team? Today we’re going to share strategies for small teams. If you have a mix of in-house employees and a few contractors or if you’re going to be making your first hires soon this episode will help you lay the foundation to have success as you grow your team. If you’ve already built a team and you’re looking for fresh ways to motivate and manage there’s some insight for you here too. What You’ll Learn From This Episode: How to have meetings that are productive while also connecting with your team Performance reviews that actually set goals & give feedback What to do when someone isn’t performing How to set up a training & onboarding process How to manage and motivate contract partners vs in-house employees Resources: Podcast 359: Podcast 353: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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373: Customer Acquisition: Paid vs Organic, State of Facebook, & Brand Growth
09/13/2022
373: Customer Acquisition: Paid vs Organic, State of Facebook, & Brand Growth
How do you grow a DTC brand in today’s climate? Here are some of the customer acquisition strategies being used by a top brand growth manager right now. Michael Grasewicz started at Taylor Stitch and has played an integral role in the fast growth stage of several DTC brands. This is what he’s learned along the way. What You’ll Learn From This Episode: What to do with your ads in the current state of Facebook Fast Growth strategies for eCommerce and DTC brands Paid vs organic customer acquisition and the place for each Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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372: From Idea to Full Time: Scaling A DTC Business
09/06/2022
372: From Idea to Full Time: Scaling A DTC Business
What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to a successful business. This episode is about how Monica Grohne, the founder of Marea, went about scaling a DTC business. What You’ll Learn From This Episode: The journey from idea to start up to building a brand & scaling a DTC business Channels that are working and how to focus with a small team How to be bold in your marketing Resources: Monica on Twitter: Monica on Instagram: Marea on Instagram: Monica on YouTube: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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371: GREATEST HITS: How Perfect Keto Grew a $100MM Business in Less than Two Years
08/30/2022
371: GREATEST HITS: How Perfect Keto Grew a $100MM Business in Less than Two Years
In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years. Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why he thinks going into retail is the last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it. Enjoy! Episode Highlights 4:58 The problem with copying someone else’s formula for success 7:15 Starting a multimillion-dollar company by accident 12:52 What it’s like riding the wave of one of the largest diet crazes 16:02 How to solve nearly all of the problems in your business 20:00 Perfect Keto’s science experiment approach to business 22:03 Anthony’s experience with burnout 28:31 What Anthony wishes he knew before launching Perfect Keto 32:00 Anthony’s new approach to building teams and building a solid business foundation 34:02 The next health problem Anthony is looking to solve 36:42 What business owner’s need to know about entering retail 39:25 Advice for entrepreneurs working long hours and going off the grid 44:41 A mindset shift for entrepreneurs to start enjoying the process 50:17 How you can connect with Anthony Links and Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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370: GREATEST HITS: How to Make $40MM Without Paid Advertising
08/23/2022
370: GREATEST HITS: How to Make $40MM Without Paid Advertising
In this Greatest Hits episode, we revisit a conversation about building a large, successful business with close to $40 million in revenue without using any paid social. Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establish yourself as a trusted brand and drive ad-free sales. If you’re looking for some refreshing ideas for how you can drive more revenue, this is a great episode to jog your imagination about what’s possible. Episode Highlights: 5:54 Nate’s involvement in the cannabis and hemp industries via multiple different businesses 9:44 Fixing a gap in the cannabis industry: the creation of the Growers Network 12:18 The YouTube channel that lifted the veil on growing operations 16:37 How Nate got started in ecommerce and his number one piece of advice for beginners 20:28 What Nate would do differently if he were building his website today 22:31 The future role of video in ecommerce and common YouTube misconceptions 24:58 Using video to provide clarity around what a product actually does 30:42 One factor that will help you win more customers in the long term 32:37 How connecting with your competitors and being radically transparent can benefit your business in a major way 35:40 Other non-traditional advertising channels that Nate’s using that have resulted in zero customer acquisition costs 41:05 The questions you need to ask yourself to reframe your approach to acquiring customers 45:37 What you can do right now to increase your revenue Links and Resources: Instagram: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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369: GREATEST HITS: Traeger Grills’ 10-Figure Smoking Gun: A Holistic Growth Strategy
08/16/2022
369: GREATEST HITS: Traeger Grills’ 10-Figure Smoking Gun: A Holistic Growth Strategy
In this Greatest Hits episode, we're revisiting a conversation Traeger Grillswith's Director of Acquisition who talks about how holistic marketing can unify your brand across all marketing channels and make it stand out from the competition. Jesse Semchuck joins us to share how a holistic growth strategy has contributed to Traeger's success. He outlines the makeup of his marketing team, how internal teams and third-party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization. Tune in and find out if holistic marketing is something you should use in your business. Enjoy! Episode Highlights 5:59 Jesse Semchuck’s role at Traeger Grills and what he’s been excited to build over the last year 7:55 The difference between selling mattresses and selling smoker grills 9:18 What’s working well for Traeger Grills right now 11:14 The makeup of Jesse’s marketing team 12:37 Questions Jesse asks when thinking about strategic scaling and how he decides which marketing channels to focus on 17:06 Why low ROAS isn’t always a bad thing and the importance of understanding how different channels impact one another 20:13 When is the right time to invest in a full funnel holistic approach to your marketing 22:42 What most people do wrong when hiring an agency, and a better way to approach it 26:58 How internal team interaction with agencies is structured at Traeger Grills 29:00 Questions to ask a potential agency partner 30:57 When to outsource to an agency versus keeping things in house 32:31 Agency red flags to watch out for Links and Resources: Subscribe to the on Twitter on Twitter (Get Austin Brawner's help & scale to 7 figures) on Twitter
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368: GREATEST HITS: The Secret to Increasing the Value of Your Business with John Warrillow
08/09/2022
368: GREATEST HITS: The Secret to Increasing the Value of Your Business with John Warrillow
In this Greatest Hits episode we're revisiting a conversation with John Warrillow about harvesting the value of your company and building to sell. is the founder of , a Top 10 Forbes Ranked , and author of , a best-selling book that’s helped over 50,000 businesses build more valuable companies. Throughout his career, he's founded and exited four companies and now dedicates his time to helping entrepreneurs sell their own for higher multiples. Listen now for John’s most valuable advice on the secret to a successful exit, key pillars for being built to sell, how to create more value in your business, and the biggest mistakes he sees entrepreneurs make when trying to do this on their own. Episode Highlights: 6:49 The secret to having a successful exit 12:04 How much you should get for your business 19:26 The number one job you have as a business owner 23:58 Why so few entrepreneurs turn pro 28:49 Tactical ways you can increase the long term value of your business 36:20 The power of taking a pause in entrepreneurship 43:54 The biggest mistakes entrepreneurs make when selling their business 49:49 What to do if you are forced to take an earnout Links and Resources: (Click “Free Gifts” for bonuses from John) Podcast Podcast on Twitter
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367: How to Write Copy that Converts, Target the Best Customers, and Build Brand Loyalty
08/02/2022
367: How to Write Copy that Converts, Target the Best Customers, and Build Brand Loyalty
Today we have a secret weapon for you that will help you write copy that converts, reach your best audience, and build brand fans for life. If you’ve googled “better conversion copy” or “how to find my niche” recently this episode is for you. What You’ll Learn From This Episode: How to collect killer video testimonials Setting up post-purchase surveys and capturing Net Promoter Score Getting product-specific feedback with focus groups Using customer feedback to write copy that converts + where else to share Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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QW: How to Align Life and Work when You’re Putting in Long Hours
07/29/2022
QW: How to Align Life and Work when You’re Putting in Long Hours
Quick win: How to align life and work with the path that you want to be on through regular check-ins and personal reflection.
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366: The Journey from Brick and Mortar to Ecomm: How a 4th Generation Family Brand Exploded Online
07/26/2022
366: The Journey from Brick and Mortar to Ecomm: How a 4th Generation Family Brand Exploded Online
A family butchery started in 1920’s LA became a beef jerky dynasty when they started selling online. Here’s the story of their journey from brick and mortar to eComm. Brian Bianchetti’s founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures. What You’ll Learn From This Episode: How to build a brand online Making your first marketing hires and building a team that you can delegate to When to use an agency and when to go in house How to work with your family without going crazy The journey to scale an eComm store from 6 to 7 figures Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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365: Wins, Learnings And What Austin’s Excited About Right Now
07/19/2022
365: Wins, Learnings And What Austin’s Excited About Right Now
Austin and Lily revisit their 2022 eComm wins and learnings and opportunities and share what should remain in focus and what should be top of mind for the second half of the year. 2022 has been been a wild ride thus far for everyone, and BGE is no exception. Austin welcomed his first child, BGE has restructured and added a new program, and there are a ton of moving parts in DTC, the economy, and the world already this year. Austin & Lily revisit their February predictions and share their updated opportunities & challenges for the remainder of 2022. What You’ll Learn From This Episode: The 100 x 30 challenge The current Ecomm environment - Austin’s take TikTok and leveraging influencer audiences The current economy and risk of recession SMS is still a big opportunity What is the 7-Figure Founder program? Crypto and the loss of wealth so far in 2022 Preparing for lead times Has DTC failed overall? BGE Intensive coming up in Q4 Books Austin has enjoyed recently Lily’s summer reads Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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QW: Focused Simplicity: A Pattern in Massively Successful Brands
07/15/2022
QW: Focused Simplicity: A Pattern in Massively Successful Brands
Quick win: A lesson from the big brands - you grow faster and smarter when you have focused simplicity. Key Takeaways: How to address the needs of the consumer - with focus Simplicity as a growth strategy Resources: Grab our for founders (get help from Austin Brawner to grow your business to 7 figures) on Twitter
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364: The Challenges of Running a Fast Ecomm Site (is it as important as you think?)
07/12/2022
364: The Challenges of Running a Fast Ecomm Site (is it as important as you think?)
What really is the relationship between site speed and conversion rate? How important is UX when it comes to running a fast eComm site? Learn how to run a fast site and where to focus on optimizing your user experience from a UX expert. What You’ll Learn From This Episode: How running a fast eComm site can be challenging (and what to do about it) How your focus on optimization and site speed will evolve as your business grows How to prioritize design vs function What headless eCommerce is and why you should care Resources: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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363: Prep Your Email List and Collect Customer Info NOW to Help You Crush Q4 Later
07/05/2022
363: Prep Your Email List and Collect Customer Info NOW to Help You Crush Q4 Later
The best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier. Whether you plan to run holiday campaigns or not this year this episode will help you improve your email marketing with some quick tips and long-term strategies you can start using today. What You’ll Learn From This Episode: How to make your email list work harder for you (drive more sales) Best strategies for re-engaging with a cold email list How to routinely clean your email list Winning with post-purchase surveys Using flows and when to A/B test How to increase your email capture performance Resources: Download our Validate your email list: (Get Austin Brawner's help & scale to 7 figures) on Twitter
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